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BUS 4404 Learning Journal Unit 2

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BUS 4404 – Principle of Finance 2

University of the People

Learning Journal Unit 2


The cash realization cycle, also known as the cash conversion cycle (CCC), is a critical

metric for businesses to manage their working capital and maintain liquidity. This cycle

measures the time taken between the initial investment in inventory and receiving payment from

customers for that inventory. It effectively captures the duration during which a business's funds

are tied up in inventory and accounts receivable before turning into cash.

Inventory turnover and accounts receivable collection are pivotal components of the cash

realization cycle. Inventory turnover refers to the rate at which a company's inventory is sold and

replaced over a period. A higher inventory turnover rate indicates efficient management of

inventory, meaning that the company is effective in converting its inventory into sales. Rapid

inventory turnover reduces the cash cycle duration, freeing up cash more quickly for other

business needs and reducing the holding costs associated with excess inventory (Walther &

Skousen, 2009).

Receivable collection plays a complementary role by influencing the speed at which cash is

recouped after sales are made. The receivables collection period measures the time taken to

collect cash from customers after a sale has been made. Shorter collection periods are preferable

as they indicate quicker cash inflow, enhancing a business's liquidity position. Efficient

receivables management ensures that businesses can reinvest the cash into operations, such as

purchasing more inventory or covering other operational expenses, without needing to rely

excessively on external financing (Morrow, 2012).


The integration of effective inventory management and swift receivable collection is

essential for minimizing the cash realization cycle. As businesses accelerate inventory turnover

and shorten the receivable collection period, they can significantly improve their cash flow. This

is crucial for maintaining liquidity and ensuring the company has enough cash on hand to meet

its short-term obligations and invest in growth opportunities. Managing these components

effectively allows businesses to operate more efficiently, reduce the cost of capital, and

potentially avoid financial distress (Volker, 2012).


References

Walther, L.M. & Skousen, C.J. (2009). Using Account Information. BookBoon: Ventus

Publishing ApS.

Morrow, R. (2012). Working Capital Management: A Must for Any Startup. Retrieved from

Volker, M.C. (2012). Making the Business Case. BookBoon: Ventus Publishing ApS.

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