Hafiza Kamil Gas Station Proposal

GAS STATION BUSINESS PLAN
PROJECT PROPOSAL
Project Owner Ato Temam Aba Mecha
Cell Phone +251956818181
Project Purpose of Plan gas station
Project Source of Capital 18 million birr

Project Location Jimma Zone, Goma wereda, Beshasha KEBELE
ProjectArea 10,000M2 (1 hectare)
PROJECT PROPOSE OF DATE May- 2016 E.C
Table of content
1
page
BASIC INFORMATION 3
1.Back ground information of project introduction 6
1.1 project address of re establishing 6
6
1.2The promoters of the project idea sharing
1.3Market Studying 7
1.4 Demand Analysis of project 9
1.5. supply for cost of project 10
2. Project financial revenue 11
2.1. Project financial revenue of food turntable 11
3. Depreciation rate in the project 14
3.1. Financial indicators 14
3.2. during the construction of building 12
4. Profit and loss statement 17
4.1. Income project technical studies 17
4.2. Contain of multipurpose building structure 18
4.3. Investment cost of project 18
5.Gas station 20
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BASIC INFORMATION
 Name of the Promoter: Temam Aba Mecha
Contact Address: +251910720623
 Type of the Project: GAS STATION
 Project Location: Goma wereda, Beshasha KEBELE
 Project capital: The total investment capital of the project is estimated at birr
18,400,000 of which:
 Birr 12,880,000 (70%) is for fixed investment cost
 Birr 5,520,000 (30%) will be assign for working capital
 Source of finance: The total investment capital of the project is to be financed from
the promoter’s equity and bank loan.
 Birr 5,520,000 (30%) is contributed by the promoter (Temam Aba
Mecha & his family)
 Birr 12,880,000 (70%) is to be financed by local banks.
 Man power requirement: 120 employees will be benefited within this project, out of
which 50 permanent (55 skilled & 15 unskilled 8th grade) and 50 casual workers
during construction phase.
 Land requirement: The total area of 10,000 m2 of land is required for the project
1. EXECUTIVE SUMMARY
The project feasibility study proposed on gas station investments has been promoted by Temam
Aba Mecha in near Bashasha small city administration. Bashasha is a fast growing regional
economic center and the small city of Goma Woreda. It is home to the road through Agaro town
to gera wereda to cira town. Due to its regional political status Bashasha is often referred as the
political capital in the next. Economic growth is further increasing demand at faster per annum
this is therefore Temam gas station investment founded its base on it.
THE DEMAND AND SUPPLY of Petroleum is one of the most traded items in the world.
Petroleum is a necessity product and The nature of its demand is inelastic. Unlike other
businesses whose demand is impacted by Price and other economic variables, the consumption
of petroleum products in Ethiopia Continues to increase even in the face of any economic
slowdowns. There is no petrol stations near in bashasha small city.
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The total area of the gas station investment is about 10,000 meter square (1 hectares) The
area covered and develop the following infrastructures such as main building and, mini market,
store, gourd house, , parking area and other necessaries facilities and gas station.
The total investment capital of the project is estimated at birr 18,400,000 of which birr
12,880,000 (70%) is for fixed investment cost of which 70% of the fixed cost is need foreign
currency while the remaining balance of birr 12,880,000 (30%) will be working capital.
PROFITABILITY: The financial analysis of the envisaged project is carried out for the
following ten years. Based on the 10 years financial projections using the income statement, cash
flow statement and financial internal rate of return (FIRR), the following results are obtained.
 Income statement: According to the projected income statement, the project will
generate profit beginning from the first year of operation. Based on the 10
years financial projections the projects average annual net profit after payment
of bank interest, depreciation and tax amounts to birr 875,980
Cash flow statement: The cash flow statement also shows a substantial amount
of cash surplus right from the first year of project operation life. The
operation indicating the capacity of the project to finance itself and generate
cash surplus for further investments.
 FIRR Computation: The computation of the project FIRR shows that the project
will profitably generate reasonable return on investment. Before tax financial
internal rate of return is calculated. This indicates the project is financially viable
with an internal rate of return (IRR) and net present value (NPV) .
 Socio economic benefits: The socio economic benefit of the project is also very
high. The project will provide:- 70 permanent employs, Generate revenue
to government in the form of taxes, Facilitate and give a good service for
local and international guest
 Conclusion and recommendation: The Project is found to be operationally
profitable, viable & has significant socio-economic benefits. We
recommended that according to this attractive financial and economic
benefit of the project all concerned offices & financial Institutions should
give their support to facilitate the implementation of this plan.
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1. BACK GROUND INFORMATION OF PROJECT INTRODUCTION

1.1 project address of re establishing
The project is reestablished on fuel station on Jimma zone Goma wereda Beshasha
kebele of oromia Region. Gomma is One of known Coffee growing Woreda among 22 werda’s of
Jimma Zone of oromia region. It is located 397 K.M south west of Addis Ababa and about 50 k.m west of
Jimma town.
The private owner of Ato Temem Aba Mecha fuel station project provide fulfilling the fuel
station including mini market and car washishing entering the market of customer supply of
service and approached will good service advisor of the people.
The building of the project is commercial planned of town pilot area 10,000m2 (1 hectare).
The piloted area which is used the total cost of the people it supplies estimated capital
finance of 10 million birr from the owner and bidder of banks. It established by the total
cost of 10 million birr is constructed In addition to the Provision of Fuels, Lubricants
and other specialized products providing area like Modern Car wash and Lubricant
change. office, grease & lub shop.
The construction is going to have the size of the design of the project the building of the
fuel station with different accessories. So according to the project it profitable and
promotes the capitalization of the society also it create so many jobs to the living society.
1.2The promoters of the project idea sharing
The promoters of the project in the small town of beshasha feul station established by
private owner Ato Temam Aba Mecha the project initiator owners of the business
interest family friends the people of the area and idea creative man.
Different classes of the people initiate positively to growth their area besides on the
projects of the owner.
Generally, the promoters of the project people gives idea based on the condition of
market supplying and development of that area.
We summarize the ideas as follow
 The policy of the country is initiate investor to invest their money to do the
project on good way with the supporting of the direction and principle of
governmental policy. The policy also supports to do and change the town the
different projects.
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 The administrators of the goma wereda, is good governmental administration of

services to change the developing on the accessory of the customers.
 The development of infrastructure and the new asphalt road making by
government from agaro town passing through beshasha to neighbor wereda is
developed and built to give good initiative to propose the this project.
 At the end in this project the participation of the peoples family and
governmental administrator were give good initiative idea to the project.
1.3 Market Studying project

1.3.1 General index of market studying
So the availability of the hotel fuel station in the town is limited. Because of this it gives
the road access in the short cut road of the region of the town Bahir Dar. More doing to
growing the town easily, today best policy of the government is to develop the town. It is
initiative to irritating to enjoy the project hotel fuel station to address urbanization
policy of government. It gives good trade in developed out service by using the
connection of globalization .It communicate the market throughout the country rather
than the world.
In general market studying is summarized on the following points.
 It is good to change ourselves and our country with behavioral changes of
development. It changes rapidly by sharing of idea to give good intellectual role of
people
 It advocates the town of the country on the previous way development to initiate
cultural regional peasantry behavior. It changes completely to modernization the
people of the town.
 It decreases employment and increases financial income of peoples live in the
town by participation of the work. It changes us to financially in good status of
joining of application work easily created.
1.3.2 Surround of project market
In the hotel and fuel station on the town in our country it is not modernized on the
Northern part of Ethiopia that the rural areas of the country. It is seriously specialized
on the towns advocate rather than the regional town. It expands works of hotel and fuel
station surrounding from regional to Woreda, towns gives good development changes of
modernization of urbanization.
It gives good initiatives and movement to develop ourselves and change the behavior of
people easily educated by this type of project. It addresses good change of
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modernization development of rural town like Dejen, yetimen Bichena, Motta, Mekane
selam, Adet, etc this types of project gives modern urbanization addresses easily for the
town people.
The project of hotel and fuel station landing works and labor of the project, it gives good
initiatives for people to pass through the town as well as University and colleges of
technical school.
The project surrounded the peasantry more over the availability of the project that
leaves good production of agricultural products of crop. These crops easily address on
the country and it changes the productivity of agricultural crops of the market. It gives
to the peasantry good market surrounded area and create profitable in the financial
growth of product.
Generally the surrounding of the project market increases the benefit of project owner.
It develops by financial rather than tourism application of the supplying service
training.
It involved surrounding the people by the trans-action an incensement tourism action as
follows
 It identifies to indicate the needs of customers according to tourism and the
availability how the approach of the customer is giving easily learn.
 Good marketing of production crops easily surrounded on the peasantry and it
gives the project financially addressed good profit
 The project gets the labor of man power and educated person easily from the
surrounded area.
 At least it may be good utilization of tourism service of customers and it give me a
good profit and grow rapidly and change ourselves
1.4. Demand Analysis of project

The observation of the evidence shows that the demand of Hotel and fuel station
utilization a computation of services on the town more over it address 0% to
change 20% and above it fulfilled good service on the movement of interaction
value to the people from decrement of 0% upgrade 20%.
It also improves and supports the government employment of human resources
in the town. It make the change of the people to give working human power, and
for young people it increase creativity, productivity, financial outcome of people.
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In general, the short cut road of this project indicate that it is applicable the owners of
the project, the owner of trainers of investors.
So, demand analysis of the project summarized the points
 On the new cut road of infrastructure road gives great role to demand and
analysis of the customer.
 It makes the behavioral change of peasantry financial increment of peasantry,
give good productivity and enjoyment, to recreate their selves easily.
 The project addresses the intellectual person heritage of the project easily.
 At last the project is get main tourism line around the project, region, as well as
federal. So it gives good service for the customer and increases our financial
income.
2. PROJECT FINANCIAL REVENUE

2.1. PROJECT FINANCIAL REVENUE OF FUEL STATION.
2.3. Project financial revenue from gas (fuel) station

The oil and gas industry is one of the biggest and durative industries. In
the fact, it is probably one of the unsuitable sector of the economy b/c
every other industry is dependent on its output, w/cake petroleum
products. This is why almost du the world billionaire and richest people
own considerable investment in the oil and gas sector
- Now what is a gas station? A gas station (filling station or fuel station) is a
place petroleum premium motor spirit or petrol ago (Automated Gasoline
oil or Diesel) bearcats etc are retailed and sold to end users such as
motorists.
5. Reason why we should start a gas station business.
 It is a tangible investment and asset
 It is profitable business with good profit margin in(volume based)
 Petroleum products sell themselves, so there’s little need for marketing
 Income revenue is almost certain b/c petroleum products are a daily
need for vehicle owners, industrialists and families.
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 The world is still heavily dependent on oil despite the campaign and
increased awareness towards conservative or renewable energy starting
2.4. Telephone and postage
 Assumed at birr 800 per month i.e. 9600 birr/year.
2.5. Utilities
Utilities are like water and electricity i.e.
Assumed to birr 1500 monthly i.e. 18,000 birr/year
3. DEPRECIATION RATE OF THE PROJECT
 Building ----------------------------------------------5%
 Machinery and equipment -------------------------20%
 Per operating cost --------------------------------20%
 Salvage value assumed to be 255 of the building value at the end of
project life.
 Working capital recovery the finical working capital is assumed to
recover at the end of the project life.
3.1. Financial indicators
Revenue generation
The project will generate gross revenues of birr 200000 during the first year of
operation with will grow up to birr 20,000,000in the 3rd year.
Profitability:- from the project financial statement annexed and can that the project
would generated a net profit throughout the five years the net income ranges from a
minimum of birr 245000 in the first year of operate to birr 547500 at the 3 rd year
Cash flow statement
The project will generate accumulative cash of birr 55870 during the year and would
grow to reach at 2578900 the end of the 3rd year
The net cash flow is also positive throughout the project life. Therefore we can conclude
that the projects will not fact any cash constraint throughout it’s to full fill its
commitment for the repayment of interest and principal loan.
Sensitivity analysis
Taking the sensitivity analysis made by decreasing total revenue by 10% and increasing
operating cost and fixed investment cost by 10% each. The net present value will stay
positivity and the internal rate of rental is still greater than cost of capital, including the
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project is not sensitive to change in service price operating and investment costs in the
short run.
Socio economic benefit
Among the many benefit derived from establishing the proposed project the main once
are:-
 Creation of new employment opportunities to the local residents
 A boost for the local production of good and service consumed by travelers
and business makers.
 Generation of revenues to the government in the form of
 Reasonable returns on investment to the promotion
 Promotion of the town in creating good image so that other people are
motivated and encouraged to commit their resources.
Possibilities
Construction of design building perform of the project to put the project before
constriction the man power and access of material easing approached on agreement and
mental on performance of design and population of project place.
No Position of work Required man Average cost Total cost

power
1 Planer and prepare project 4 5000 20000
design
2 To prepare project proposal 2 5000 10000
3 Legal broker coordinator 1 4000 4000
4 Transportation expensive 1 5000 5000
5 Other expensive 1 5000 5000
Tota 9 44000
l
In this work other equipment and material is expensive include on other expensive cost
of item work.
3.2. during the construction of building
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In this item of the project involves many man power of constriction skilled man and
glides of the project with construction equipment.
Main building and recreational area construction work organization.
No Project field of work Requirement power Monthly Yearly Total
1 Project manager of the 1 7000 84000 168000
project
2 Size engineer 1 5000 60000 120000
3 Office engineer 1 4000 48000 96000
4 Project administration 1 4000 48000 96000
5 Project Forman 1 3000 36000 72000
6 Project accountant 1 2500 30000 60000
7 Project store keeper 1 2000 24000 48000
8 Project purchase man 1 2500 30000 60000
9 Site gang mane 1 2000 24000 48000
10 Project day labors(masons) 5 3000 180000 360000
11 Carpenter 5 3000 180000 360000
12 Ass masons 3 2000 72000 144000
13 Ass carpenter 3 2000 72000 144000
14 Day labor average of month 20 1500 360000 720000
15 Skilled labor electrical 1 3000 36000 72000
16 Project sanitary man 1 3000 36000 72000
17 project agro planter 1 3000 36000 72000
18 Machinists 1 2000 24000 48000
19 Gardours 2 1500 18000 36000
Total 2148000
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4. PROFIT AND LOSS STATEMENT

4.1. Income project technical studies
4.1.1. Location lay out
The proposed of hotel building is to be established on the main capital city of the Addis
Abeba for a way of short cut road center of Amhara region by Addis –Dejen-Yetimen-
Bichena –-Mota-Bahirdar road way. It is found in Woyira town.
4.3. Investment cost of project
The total investments cost of project taking the construction proposed design of
building G+3 with different accessories. Required 18,400,000 to start the project
according to the engineering estimation there should be 10, 000,000
Total investment capital
No Investment items Amount
1 Main building 10,500,000
2 Building that including 2,000,000

swimming pools and other
accessories
3 Loges cultural art gallery 1,000,000
4 Total furnishers 2,000,000
5 Electrical & sanitary site of 500,000

project
Total capital investment cost 16,000,000
Total fixed, investment capital

N Investment items Amounts
o
1 Propagating start of the service of project cost 1,000,000
2 Initial work of investment capital 1,000,000
3 Capital work labor motivation cost 200,000
4 Other cost 200,000
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Total fixed cost 2,400,000

Main capital cost 16,000,000
Fixed capital cost 2,400,000
Total investment cost 18,400,000
Project Cost
The details of the cost of project are as follows
Table-9 project costs
Items Cost in Birr

Building – civil works 24,110,799.79
Dispensers underground 2,412,698.41
tanks & other equipment
Office Equipment 406,349.21
Furniture & fixtures 228,571.43
Licenses/permits 2,209,523.81
Preliminary expenses 77,180.95
Working Capital 32,000,000
Total
Project Financing
The total cost of the project is Birr 32.00 million including the working capital of Birr 754,780.
The sponsors of the project will contribute 30% or 9,600,000 ETB and the bank will Finance the
remaining amount of Birr 70% will 22,400,000.
Building
There are certain civil works required to be carried out at the proposed location. The civil Works
will be carried out on an area of 3,500 m2. The rest of the area will be floored with Concrete.
Civil work includes the following.
 Building,
 Office
 Shed for dispenser
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 Toilet/washroom
 Underground tanks and power cables
 Flooring
The total cost of construction is estimated at Birr 17,910,861.86 details for the said cost is as
Follows;
Table-10 construction cost (amount in ETB)
Description Cost
Building that comprises 11,68646703
Office, shed and
Toilet/washroom, small
grease & lub shop,
minimarket
Underground tanks & gas 2,328,571.43
piping
Flooring (5,000 m2) 3,174,603.17
Contingencies 667,220.23
Total cost 17,910,861.86
8.4. Equipment
The following equipment is required for a fuel station
 Gas compressor
The purpose of compressor is to compress the fuel enabling it to discharge the petrol for
Refueling. This compressor requires an input pressure of 8 or 15 PSIGs from the main gas
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Supply with the outfit pressure of 3,625 PSIG with this discharge pressure the equipment can
Refuel 50 vehicles per hour. Electric control panel, electric control panel is required to operate
The gas compressor priority panel for vehicle priority during rush hours the compressor is
Directly connected to the dispenser by passing the storage cascades/cylinders with the help of
Priority panel. This are enable as to facilitating the refueling of vehicles at a faster rate. Fuel
Dispenser high floe dual hose gas is flied into the vehicles with the help of dispenser. This
Dual hose dispenser is in capable of handling two vehicles at a time.
There are various forging manufactures providing the fuel filling station equipment in this
Pre-feasibility report a German origin compressor has been selected this equipment is
Selected because of its low electrically consumption higher outlet pressure. It is low
Maintenance, durable working, longer periods between overhauls and good market repute and
Presence.
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5. Gas station
Overview
A gas station which also called a petrol station, filling station, fueling station, or service station is
a business facility which retails gasoline (petrol), diesel and lubricants for motor vehicles. Gas
stations offer one of three types of service to their customers: full service, minimum service or
self-service.
A full service gas station has attendants who operates the pumps, often wipes the windshield, and
sometimes checks the vehicle’s oil level and tire pressure, then collects payment and perhaps a
small tip and a minimum service gas station has attendants that operates the pumps. This is often
required due to laws in some cities that prohibit customers from operating the pumps themselves.
While in self – service gas stations the customer performs all required service. Instructions
informing the customer of filling procedures and cautions are clearly displayed on each pump.
Customers are expected to go to the store or go to a booth to give payment to an employee of the
station and lastly we have the unmanned gas station that make use of card – lock (or pay-at-the-
pump) system, these gas station are completely unmanned.
The Gas Stations industry over the years has experienced a modest amount of volatility. As a
matter of fact, as more Americans acquire automobiles, the total vehicle miles increased and this
gives room to increase in the demand of gasoline. So also, as per capita disposable income
continued to increase, some automobile owners would choose to go for premium fuel, which is
priced higher than lower-octane fuel.
Just like other industry, the Gas Stations industry has also experienced its fair share of ups and
downs over the last five years. As a result of strengthening domestic economy and improvement
in employment over the early part of the last five years, the Gas Station Industry also
experienced improvement in performance.
The Gas Station industry is indeed a very large industry and pretty much thriving in all the
parts of the world. Statistics has it that in the yetimen, there is few licensed Gas Station
businesses responsible for employing about above 1000 employees.
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The major breakthrough in the gas station industry came as a result of the increase in automobile
ownership which can be attributed to Ato Siraneh Alamir when he started to sell
automobiles that the middle class could afford resulted. The gas industry therefore, experienced a
great boom that has continued to affect nearly all economies of the world.
In the bid to stay afloat in the highly competitive gas station industry, owners of gas stations now
go the extra mile to ensure that they make their facility welcoming and conducive for customers.
Gas stations now have vulcanizing services, car wash, convenience stores, coffee bars, snack
bars, and cigar lounge within their facility so as to leverage on the opportunities around them to
generate more income.
Although the gas station industry can be said to be a competitive industry, but it does not in any
way stop entrepreneurs who are creative and financially capable to still make headway in the
industry. It is indeed a profitable industry especially when the business is well located. No doubt
busy highways and busy cities with growing population is highly suitable for gas stations. The
catch is that if there are automobile users in any city, then the city would have need for a gas
station.
Executive Summary
Ato Siraneh Alamir Gas Station is a fully registered and licensed standard gas station that
will be located along a busy highway in Yetimen in east Gojjam. Our chains of gas stations that
will be scattered all around major cities in the east Gojjam of Amhara region will adopt full
service, minimum service and self-service as it suits the location
Our basic services and products offering to our highly esteemed customers as a standard gas
station are retailing of gasoline (petrol), diesel and lubricants for motor vehicles. We will make
sure that we give our consumers nothing short of the very best. We will also run a convenience
store, car wash, vulcanizing services, wheel balancing services, wheel alignment services and
other related automobile repair services.
We are quite aware that in order to become the number one choice for automobile owners who
ply the route where our gas stations will be located, we must continue to make our gas station
welcoming, easy to operate and that is exactly what we will do. We are open to the use of latest
technology in the gas station industry. No doubt our excellent customer service and the range of
additional complementary services we offer will position us to become one of the most preferred
gas stations in Yetimen.
Ato Siraneh Alamir Gas Station, we are passionate in the pursuit of excellence and financial
success with uncompromising services and integrity. We are in the industry to make a positive
mark. We are quite optimistic that our values and quality of products and service offering will
help us drive our gas station business to enviable heights and also help us attract the numbers of
clients that will make the business highly profitable. We are a company that will be dedicated to
establishing and maintaining the best practices as it relates to the gas station industry.
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Ato Siraneh Alamir Gas Stations will ensure that all our customers are given first class
treatment whenever they visit our gas stations. Customer care is one of the tools that we plan to
have in order to charm our clients and turn them to loyalists. We will ensure that we get our
customers involved when making some business decisions that will directly or indirectly affect
them.
Ato Siraneh Alamir Gas Stations is owned and managed by Ato Siraneh Alamir and
their family. The business will be financed by the Ato Siraneh Alamir family and they will
be actively involved in the day to day operation of the Gas stations
Our Products and Services
Ato Siraneh Alamir Gas Station is a fully registered and licensed standard gas station that is
positioned in the gas station industry in the Yetimen to maximize profits. Aside from the point
that we will be retailing gasoline and diesel, we will also engage in other complimentary services
that will help us maximize profits.
We have designed products and services that will not only help to meet the demands of the
people, but also to put good money in our pockets. These are the products and services that will
be made available to our customers;
 Gas
 Diesel
 Automotive services (e.g. repairs, car washes and general parts)
 Nonautomotive fuel
 Retailing automotive fuels (e.g. diesel fuel and gasoline)
 Selling automotive-related goods
 Providing automotive-repair services
 Providing Wheel Alignment, Wheel Balancing and Vulcanizing Services
 Retailing of Groceries and soft drinks et al
Our Vision Statement
Our Vision is to operate chains of gas stations in major cities in the Amhara region.
 Our Mission Statement
Our mission is to develop a highly successful and profitable chains of gas station business with
state of the art facility and latest technology; a business that will not only meet the needs of her
clients but also supersede their expectations.
 Our Business Structure
Ato Siraneh Alamir Gas Stations is set to become one of the leading gas station business in
the whole of Yetimen and other cities where our chains of gas stations will be located hence the
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need for us to build a solid business foundation and business structure that will enable us achieve
our aims and objectives.
Excellent customer service and efficiency are top priority for us which is why we will ensure that
we look for applicants that match the picture of the business who want to build before hiring
them. Although we will provide trainings in areas such as excellent customers services et al, but
we will ensure that we shortlist applicants that are customer centric.
In essence, we want to build a team, a dedicated workforce that will work together to help the
organization achieve its set targets. We will not only hire attendants that will help supervise our
gas stations and attend to customers need when they patronize our services, but we will also hire
employees that will manage our convenience store, cash wash, coffee café, cigar lounge, snacks
bar, vulcanizing services, wheel balancing, wheel alignment and other automobile repair and
maintenance services.
Ato Siraneh Alamir Gas Stations will employ customer centric and skilled people to occupy
the following position;
 Chief Executive Officer

 Gas Station Manager
 Accountant / Cashier
 Human Resource and Admin Manager
 Pump Attendant
 Convenience Store, Coffee Café, Snacks Bar, Cigar Lounge Manager
 Vulcanizing Services, Wheel Balancing, Wheel Alignment and Automobile Repairs and
Maintenance Manager
 Carwash Manager
 Security Guard
Roles and Responsibilities
Chief Executive Officer – CEO (Owner):
 Increases management’s effectiveness by recruiting, selecting, orienting, training,

coaching, counseling, and disciplining managers; communicating values, strategies, and
objectives; assigning accountabilities; planning, monitoring, and appraising job results;
developing incentives; developing a climate for offering information and opinions;
providing educational opportunities.
 Creating, communicating, and implementing the organization’s vision, mission, and
overall direction – i.e. leading the development and implementation of the overall
organization’s strategy.
 Responsible for fixing prices and signing business deals
 Responsible for providing direction for the business
 Creates, communicates, and implements the organization’s vision, mission, and overall
direction – i.e. leading the development and implementation of the overall organization’s
strategy.
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 Responsible for signing checks and documents on behalf of the company

 Evaluates the success of the organization
Gas Station Manager
 Responsible for overseeing the smooth running of the gas station

 Map out strategy that will lead to efficiency amongst workers
 Responsible for training, evaluation and assessment of workers
 Ensures operation of equipment by completing preventive maintenance requirements;
calling for repairs.
 Ensures that the gas station meets the expected safety and health standard at all times.
Human Resources and Admin Manager
 Responsible for overseeing the smooth running of HR and administrative tasks for the
organization
 Updates job knowledge by participating in educational opportunities; reading
professional publications; maintaining personal networks; participating in professional
organizations.
 Enhances department and organization reputation by accepting ownership for
accomplishing new and different requests; exploring opportunities to add value to job
accomplishments.
 Defines job positions for recruitment and managing interviewing process
 Carrying out staff induction for new team members
 Responsible for training, evaluation and assessment of employees
 Oversee the smooth running of the daily office and factory activities.
Convenience Store, Coffee Café, Snacks Bar, and Cigar Lounge Manager
 Interact with customers; take orders for coffee and snacks.

 Responsible for preparing different flavor and style of coffee for customers
 Make lists of supplies in conjunction with the bar manager
 Ensure that each cup of coffee that leaves the kitchen is tailor made and meet the request
of each customer
 Responsible for quality control
 Assess customers’ needs and preferences and make recommendations
 Make lists of supplies in conjunction with the management
 Prepare inventory or purchase requisitions as needed to replenish supplies.
 Ensure that the assigned bar area is fully equipped with tools and products needed for
Mixing beverages and serving guests.
 Responsible for managing the cigar lounge
 Assess customers’ needs and preferences and make recommendations
 Make lists of supplies in conjunction with the management
 Prepare inventory or purchase requisitions as needed to re – stock the lounge.
 Clear ashtrays regularly
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 Ensure that the assigned lounge area is fully equipped with tools and products needed to
by our clients
Accountant / Cashier
 Responsible for preparing financial reports, budgets, and financial statements for the
organization
 Provides managements with financial analyses, development budgets, and accounting
reports; analyzes financial feasibility for the most complex proposed projects; conducts
market research to forecast trends and business conditions.
 Responsible for financial forecasting and risks analysis.
 Performs cash management, general ledger accounting, and financial reporting
 Responsible for developing and managing financial systems and policies
 Responsible for administering payrolls
 Ensures compliance with taxation legislation
 Handles all financial transactions for the organization
 Serves as internal auditor for the organization
Pump Attendants
 Mans the various gas pump machines (in fully services gas stations)
 Assists customers as required by them especially on how to operate our gas pump
machines (in self – service gas stations)
 Provides change for customers
 Handle any other duty as assigned by the gas station manager
Vulcanizing Services, Wheel Balancing, Wheel Alignment and Automobile Repairs and
Maintenance Manager
 Responsible for running our vulcanizing services, wheel balancing services, wheel
alignment services and automobile repairs maintenance services
 Assists customers as required by them especially when it relates to choosing the right
lubricants to use and the right time to service their automobiles
 Handles any other duty as assigned by the gas station manager
Car wash Manager
 Wash and thoroughly clean cars (exterior car washing, interior cleaning, and waxing
services), trucks and bikes et al
 Handle and move objects, such as glasses, dish and bottles, using hands and arms.
 Cleans up after customers and clean work area.
 Clears ashtrays as and when required.
 Washes glassware and utensils after each use.
 Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors
and windows, etc. if required.
 Ensures that toiletries and supplies don’t run out of stock
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 Handle any other duty as assigned by the gas station manager.
Security Guards
 Ensures that the facility is secured at all time

 Controls traffic and organize parking
 Gives security tips to staff members from time to time
 Patrols around the building on a 24 hours basis
 Submits security reports weekly
 Handles any other duty as assigned by the gas station manager
Analysis
Knowing the strength and weakness of any business is one of the right steps to take in business.
No doubt starting a gas station is indeed capital intensive especially for aspiring entrepreneurs
who may not have huge sum of money saved up in a bank.
We are aware that it will require loads of cash to set up a standard gas station in Yetimen which
is why we decided to do all that is required to build a profitable business; we don’t intend to
invest our hard earn money in a business that we know we are not truly cut out for. One of the
tools that is required to position us in building a successful gas station business is SWOT
Analysis.
 Strength:
Ato Siraneh Alamir Gas Stations is centrally located along one of the busiest highways in
Yetimen; our location is in fact one of our major strength. Aside from the basic service that we
offer, we also offer complimentary services that most of our competitors are not offering.
So also the vast experience of our management team, we have people on board who are highly
experienced and understands how to grow business from the scratch to becoming a national
phenomenon and our attendants are well groomed to handle various classes of customers; our
excellent customer service culture will definitely count as a strong strength for the business.
 Weakness:
Our perceived weakness could be the fact it is a new gas station business which is owned by an
individual (a small family), and we may not have the financial capacity to sustain the kind of
publicity that can give us leverage and start operating chains of gas stations in various cities in
the Amhara as planned.
 Opportunities:
We are centrally located in one of the busiest highways in Yetimen and we are open to all the
available opportunities that the city has to offer. Our business concept also positioned us to
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attract people who like doing their shopping, washing and servicing their automobile in gas
stations.
 Threat:
One of the major threats that confront businesses all over the world is economic downturn; when
the economy is bad it affects consumers spending which in turn impacts businesses negatively.
Another threat that we are likely going to face to confront us is the emergence of a new gas
station within the same location where ours is located.
MARKET ANALYSIS
 Market Trends
There is hardly anyone who doesn’t have a need for gas, this is why it is really vital that one keys
into this industry. One of the trends in the gas station industry is that, in the bid to stay afloat in
the highly competitive gas station industry, owners of gas stations now go the extra mile to
ensure that they make their facility welcoming and conducive for customers.
Gas stations now have vulcanizing services, car wash, convenience stores, coffee bars, snack
bars, and cigar lounge within their facility so as to leverage on the opportunities around them to
generate more income.
Another trend is the adoption of the underground modular gas station model. The underground
modular gas station is a construction model for gas stations that was developed.
 Our Target Market
Before choosing a location for our gas station business, we conducted our feasibility studies and
market survey and we were able to identify the location that will benefit greatly from our
products and service offerings which is why we deiced to settle for Yetimen.
Essentially those who will benefit from our service offering are automobile owners / drivers and
they are of course busy corporate executives, business owners, households, students and travelers
/ visitors / tourist et al. They are the category of people that we intend marketing our gas station
services to.
 Our Competitive Advantage
From our recently concluded feasibility studies and market survey, as a matter of fact, there are
about 3 standard gas stations close to same locations as ours. This goes to show that there is
stiffer competition in the industry.
Before launching our gas station we have critically studied the market and we know that we have
some form of competitive edge. Our competitive advantage is that we have a standard gas station
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facility that offers additional complementary services that will definitely help us attract and
retain customers.
Another competitive advantage that we have is the vast experience of our management team, we
have people on board who are highly experienced and understands how to grow business from
the scratch to becoming a national phenomenon. So also the wide varieties of other
complimentary services and products that we offer and of course our excellent customer service
culture will definitely count as a strong strength for the business.
One thing is certain, we will ensure that in future, we open our gas stations in various cities in
the Amhara and also sell our franchise. With that our brand will be well communicated and
accepted nationally.
Gas Station Business Plan – SALES AND MARKETING STRATEGY
 Marketing Strategy and Sales Strategy
The marketing strategy for Ato Siraneh Alamir Gas Station is going to be driven basically
by making available standard and safe gasoline and diesel et al, excellent customer service and
provision of complimentary services. We will work hard to build a loyal customer base;
customers that will always patronize us over and over again and as well help us use word of
mouth publicity to get their friends and acquaintance to patronize us.
We want to drive sales via making available easy to use fuel pumping machines (for self –
services) teal. We are quite aware of how satisfied customers drive business growth especially
businesses like gas station which is why we will always ensure that our customer service and
facility are top notch.
Over and above, our unique selling proposition is that we have various complementary service
offerings such as convenience store, coffee café, snacks bar, cigar lounge, vulcanizing services,
wheel balancing, wheel alignment, carwash and automobile repairs and maintenance services.
We will also retail lubricants and other related products.
In view of that, we are going to adopt the following strategies to ensure that we do not only
attract customers but ensure that they become loyal customer. Part of the marketing and sales
strategies that we will adopt is;
 Introduce our gas station by sending introductory letters to residence, transport

companies, merchants and other stakeholders both in Yetimen and in other cities in the
State of Amhara.
 Open our gas station with a party so as to capture the attention of residence who are our
first targets
 Advertise our gas station on national dailies, local TV stations and local radio station
 Promote our gas station online via our official website and all available social media
platforms
 Continuously Improving the performance of our brands
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 Hire the services of experts to make our brands the first choice for in Yetimen and other
cities where we will open a gas station
 Delivering consistent customer experiences to all our clients; making our first impression
count positively
 Make use of attractive hand bills to create awareness and also to give direction to our gas
station
 Adopt direct mailing coupon marketing approach
 Position our signage / flexi banners at strategic places
 Create a loyalty plan that will enable us reward our regular customers
 Engage on road shows within our neighborhood to create awareness for our Laundromat
business.
Sources of Income
Ato Siraneh Alamir Gas Station is established with the aim of maximizing profit in the gas
station industry in the Amhara and we are going to go all the way to ensure that we do all it takes
to generate enough incomes from both our basic product and services offerings and our
complimentary services.
Ato Siraneh Alamir Gas Station will generate income by offering the following services and
products;
 Gas
 Diesel
 Automotive services (e.g. repairs, car washes and general parts)
 Nonautomotive fuel
 Retailing automotive fuels (e.g. diesel fuel and gasoline)
 Selling automotive-related goods
 Providing automotive-repair services
 Providing Wheel Alignment, Wheel Balancing and Vulcanizing Services
 Retailing of Groceries and soft drinks et al
Sales Forecast
It is important to state that our sales forecast is based on the data gathered during our feasibility
study and also some of the assumptions readily available on the field with reference to similar
business in Woyira. We know that we are well positioned and we will definitely attract clients
that will not only patronize our gas station but will also patronize our complimentary services
which will help increase our income.
Below is the sale projection for Ato Siraneh Alamir Gas Station, it is based on the location
of our gas station and the type of services and products that we will be offering;
 First Year-: 500,000birr

 Second Year-: 1,500,000birr
 Third Year-: 2,500,000birr
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N.B: This projection is done based on what is obtainable in the industry and with the assumption
that there won’t be any gas station offering same additional services like us within 2 km radius
from our gas station facility.
Gas Station Business Plan – Publicity and Advertising Strategy
Despite the fact that our gas station is a standard one with a wide range of other complimentary
services and products that can favorably compete with other leading brands in the gas station
industry, we will still go ahead to intensify publicity for all our products and brand. We are going
to explore all available means to promote Siraneh Alamir Gas Station.
Siraneh Alamir Gas Station has a long term plan of opening our gas stations in various
locations all around key cities in the Amhara which is why we will deliberately build our brand
to be well accepted in Yetimen before venturing out. As a matter of fact, our publicity and
advertising strategy is not solely for selling our products and services but to also effectively
communicate our brand.
Here are the platforms we intend leveraging on to promote and advertise Siraneh Alamir.
Gas Station;
 Place adverts on both print (community based newspapers and magazines) and electronic
media platforms
 Sponsor relevant community programs
 Leverage on the internet and social media platforms like; Instagram, Face book , twitter,
et al to promote our brand
 Engage in road show from time to time in targeted communities
 Distribute our fliers and handbills in target areas
 Position our Flexi Banners at strategic positions in the location where we intend getting
customers to start patronizing our products and services.
 Ensure that all our staff members wear our customized clothes, and all our official cars,
fuel tankers and trucks are customized and well branded.
Our Pricing Strategy
It is the wish of all businesses to have a pricing system that will yield loads of profits for them;
as such we are working on having very competitive pricing. Siraneh Alamir Gas Station,
our pricing system is going to be based on what is obtainable in the industry, we don’t intend to
charge more (except for premium and customized services) and we don’t intend to charge less
than our competitors are offering in Yetimen
Be that as it may, the management of Siraneh Alamir Gas Station has put plans in place to
offer discounts for our complimentary services and products once in a while and also to reward
our loyal customers especially when they refer clients to us.
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The prices of our products (snacks, cup of coffee, cigar, detergents et al) and services
(vulcanizing, wheel balancing, wheel alignment, car wash, and automobile repair and services)
will be same as what is obtainable in any part of the Amhara.
 Payment Options
At Siraneh Alamir Gas Station, our payment policy is all inclusive because we are quite
aware that different people prefer different payment options as it suits them. We will work really
hard to make sure that all our clients are given payment methods that suit them.
Here are the payment options that will be available in every of our outlets;
 Payment by cash
 Payment via Point of Sale (POS) Machine
 Payment via online bank transfer (online payment portal)
 Payment via Mobile money
In view of the above, we have chosen banking platforms that will help us achieve our payment
plans without any itches.
Start – Up Expenditure (Budget)
When it comes to starting a gas station business, loads of factors influences the amount that will
be required to successful launch the business. Factors like the location you intend starting the
business, the size of gas station business you want to start i.e. the number of complimentary
services you want to add to the business, and of course the state of the economy as at when you
intend start the business.
This is the key areas where we will spend our start – up capital on;
 The Total Fee for Registering the Business in 1200000

 (2000 flyers at 05 per copy) for the total amount of 1000birr
 Cost for hiring Business Consultant – 2000birr.
 Insurance (general liability, theft, workers’ compensation and property casualty)
coverage at a total premium – 30000birr.
 Cost for leasing facility for the gas station – 700,000birr.
 Other start-up expenses including stationery – 1000birr
 Phone and Utilities (gas, sewer, water and electric) deposits – (5000).
 Operational cost for the first 3 months (salaries of employees, payments of bills et al) –
40000birr
 The cost for Start-up inventory – 50000birr
 The cost for Washer hook-up fees (sewer connection) – 8000birr
 Cost for serving area equipment for coffee café and snacks bar ( glasses, flatware) –
5,000birr
 The cost for the purchase of furniture and gadgets (Printers, Telephone, TVs, Sound
System, vacuum cleaner, tables and chairs et al) – 30000birr.
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 Miscellaneous supplies (cleaning supplies, soap, invoices for wash-and-fold, bathroom

supplies, etc.) – 10000birr.
We would need an estimate of $1 million to successfully launch our gas station business in
Woyira. Please note that the startup cost is higher than the average startup cost for a gas station
business simply because we intend adding coffee café, snacks bar, cigar lounge, car wash,
convenience store and other complimentary services.
Generating Funding / Startup Capital Siraneh Alamir Gas Station
Siraneh Alamir Gas Station is a family business that is owned and financed by Mr.
Siraneh Alamir and family. They do not intend to welcome any external business partner
which is why he has decided to restrict the sourcing of the start – up capital to 2 major sources.
These are the areas we intend generating our start – up capital;
 Source for soft loans from family members and friends

 Apply for loan from my Bank
Gas Station Business Plan – Sustainability and Expansion Strategy
The future of a business lies in the numbers of loyal customers that they have the capacity and
competence of the employees, their investment strategy and the business structure. If any of
these factors is missing from a business (company), then it won’t be too long before the business
close shop.
Siraneh Alamir Gas Station will ensure that all the factors listed above are reinforced on a
regular basis, we will continue to improvise with our products and services and also we will
engage in continuous capacity building of our workforce. As a matter of fact, profit-sharing
arrangement will be made available to all our management staff and it will be based on their
performance for a period of five years or more.
We will make sure that the right foundation, structures and processes are put in place to ensure
that staff welfare is well taken of. Our company’s corporate culture is designed to drive our
business to greater heights and training and re – training of our workforce is at the top burner.
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Hafiza Kamil Gas Station Proposal

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GAS STATION BUSINESS PLAN

Project Owner Ato Temam Aba Mecha

Cell Phone +251956818181

Project Purpose of Plan gas station

Project Source of Capital 18 million birr

ProjectArea 10,000M2 (1 hectare)

PROJECT PROPOSE OF DATE May- 2016 E.C

1.Back ground information of project introduction 6

1.1 project address of re establishing 6

1.4 Demand Analysis of project 9

1.5. supply for cost of project 10

2. Project financial revenue 11

2.1. Project financial revenue of food turntable 11

3. Depreciation rate in the project 14

3.1. Financial indicators 14

3.2. during the construction of building 12

4. Profit and loss statement 17

4.1. Income project technical studies 17

4.2. Contain of multipurpose building structure 18

4.3. Investment cost of project 18

1. BACK GROUND INFORMATION OF PROJECT INTRODUCTION

1.2The promoters of the project idea sharing

 The administrators of the goma wereda, is good governmental administration of

1.3 Market Studying project

1.4. Demand Analysis of project

2. PROJECT FINANCIAL REVENUE

2.3. Project financial revenue from gas (fuel) station

No Position of work Required man Average cost Total cost

4. PROFIT AND LOSS STATEMENT

1 Main building 10,500,000

2 Building that including 2,000,000

3 Loges cultural art gallery 1,000,000

4 Total furnishers 2,000,000

5 Electrical & sanitary site of 500,000

Total fixed, investment capital

Total fixed cost 2,400,000

The details of the cost of project are as follows

Table-9 project costs

Items Cost in Birr

Civil work includes the following.

 Shed for dispenser

 Underground tanks and power cables

Table-10 construction cost (amount in ETB)

The following equipment is required for a fuel station

Dual hose dispenser is in capable of handling two vehicles at a time.

Our Products and Services

Our Vision Statement

 Our Mission Statement

 Our Business Structure

 Chief Executive Officer

Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

 Increases management’s effectiveness by recruiting, selecting, orienting, training,

 Responsible for signing checks and documents on behalf of the company

Gas Station Manager

 Responsible for overseeing the smooth running of the gas station

Human Resources and Admin Manager

 Interact with customers; take orders for coffee and snacks.