JD - Content Marketer-Skima Company

Job Description: Content Marketer
Location: Mumbai
Employment Type: Full-Time
Salary: Competitive
Are you a creative and strategic thinker with a passion for driving impactful content strategies? Do you
thrive in a fast-paced startup environment, ready to take on challenges head-on? If so, we're looking for
a dynamic Content Marketer with social media expertise to join our team in Mumbai. As a key player in
our marketing efforts, you will be responsible for conceptualizing and executing content marketing
strategies, as well as managing our social media presence, from the ground up. Your innovative ideas, go-
getter attitude, and social media finesse will play a pivotal role in our company's growth.
Responsibilities:
 Content Strategy: Develop, refine, and execute comprehensive content marketing strategies that
align with the company's goals and target audience.
 Content Creation: Create engaging and high-quality content, including articles, blog posts, social
media content, videos, infographics, and more, to build brand awareness and drive audience
engagement.
 Social Media Management: Plan, execute, and manage social media campaigns across platforms
like Facebook, Instagram, Twitter, LinkedIn, etc., to enhance brand visibility and engagement.
 Storytelling: Craft compelling narratives that resonate with the audience, effectively conveying
the value proposition of our products/services.
 Audience Segmentation: Identify and understand the various segments of our target audience,
tailoring content to meet their specific needs and preferences.
 SEO Optimization: Implement SEO best practices to ensure content is discoverable and ranks
well in search engine results.
 Channel Management: Manage content distribution across various channels, including social
media, email marketing, website, and third-party platforms.
 Analytics and Reporting: Monitor content and social media performance using relevant tools
and metrics, and provide regular reports to measure the effectiveness of strategies. Make data-
driven adjustments as needed.
 Collaboration: Work closely with the marketing, design, and sales teams to ensure a cohesive
and integrated approach to content creation, distribution, and social media management.
 Start-up Mindset: Thrive in a startup environment by being proactive, adaptable, and willing to
take on new challenges as they arise.
 Leadership: Leverage your 2-5 years of experience in content marketing, including social media
management, with a minimum of 2 years at a manager level, to guide and mentor junior team
members.
Qualifications:
 Bachelor's degree in Marketing, Communications, or a related field. Master's degree a plus.
 Proven experience (2-5 years) in content marketing and social media management, with a
minimum of 2 years at a manager level.
 Exceptional writing and editing skills, with an ability to adapt content for different audiences and
platforms.
 Strong understanding of SEO principles, content distribution channels, and social media best
practices.
 Proficiency in using content management systems, analytics tools, and social media platforms.
 Creative thinker with the ability to generate innovative ideas for content and campaigns.
 Strong project management skills, with the ability to prioritize and manage multiple tasks and
projects simultaneously.
 Self-starter who is comfortable working independently and collaboratively in a fast-paced

environment.
 Experience working in a startup or similar high-growth environment is a plus.
 A passion for staying up-to-date with industry trends and best practices in content marketing
and social media.
If you're ready to be part of a dynamic team, drive content strategy and social media presence from
scratch, and make a significant impact on our company's growth journey, we'd love to hear from you.
Join us in shaping the future of our brand and the industry. Apply now with your resume and a portfolio
showcasing your content marketing and social media achievements.
Note: This job description is intended to convey information essential to understanding the scope of the
role. It is not intended to be an exhaustive list of skills, efforts, duties, or responsibilities associated with
the position.
About Company
We are a stealth mode startup building product in recruitment automation. We are working to disrupt
the way people search, assess and hire talent across domains by leveraging power of AI. We are a team
of serial entrepreneurs from IITs and IIMs having collectively started and scaled 8 companies.

JD - Content Marketer-Skima Company

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JD - Content Marketer-Skima Company

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Job Description: Content Marketer

Employment Type: Full-Time

 Bachelor's degree in Marketing, Communications, or a related field. Master's degree a plus.

 Self-starter who is comfortable working independently and collaboratively in a fast-paced

 Experience working in a startup or similar high-growth environment is a plus.

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