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Marketing JD

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‭Job Description: Marketing and Lead generation‬

‭Are you a strategic marketing whiz with a passion for building and leading‬
‭high-performing campaigns? We want you!‬
‭We're seeking a talented and experienced marketer to join our team and lead the‬
‭charge in developing and executing our overall marketing strategy.‬

‭In this leadership role, you'll be responsible for:‬

‭●‬ S ‭ trategic Visionary:‬‭Develop and lead the creation of a comprehensive‬


‭marketing strategy that aligns with company objectives. Identify target‬
‭audiences, define marketing goals, and determine the best channels to reach‬
‭and engage them.‬
‭●‬ ‭Content & Social Media:‬‭Strategise and oversee the creation and execution of‬
‭engaging content across various channels, including social media, blogs,‬
‭email campaigns, and the website. Develop a team content calendar and‬
‭ensure brand consistency across all marketing materials.‬
‭●‬ ‭Cross-Functional Collaboration:‬‭Build strong relationships with sales, product‬
‭development, and design teams to ensure marketing efforts support overall‬
‭company objectives.‬
‭●‬ ‭Lead Generation:‬‭Develop and implement strategies to generate leads‬
‭through various channels. Oversee lead nurturing and ensure qualified leads‬
‭are passed to the sales team.‬

‭Qualifications:‬

‭●‬ B ‭ achelor's degree in Marketing, Communications, or a related field (MBA‬


‭preferred)‬
‭●‬ ‭Minimum 2+ years of experience in marketing management with a proven‬
‭track record of success‬
‭●‬ ‭Strong leadership skills with the ability to motivate, inspire, and guide a team‬
‭●‬ ‭Excellent communication, collaboration, and interpersonal skills‬
‭●‬ ‭Deep understanding of marketing principles, best practices, and current‬
‭marketing trends‬
‭●‬ ‭Experience with content marketing, social media marketing, email marketing,‬
‭and marketing analytics‬
‭●‬ ‭Skilled in using tools for analytics such as Google Analytics‬
‭●‬ ‭Proven ability to develop and execute a comprehensive marketing strategy‬
‭●‬ ‭A data-driven approach with the ability to track and measure marketing ROI‬

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