Scope of Work
Scope of Work
Scope of Work
Scope of Work
In progress
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1. FORTIGATE FIREWALL CONFIGURATION -
HO OFFICE & BRANCH OFFICE (2 QTY)
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2. SWITCHES CONFIGURATION - 7 SWITCHES
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3. ACCESS POINT CONFIGURATION - 6 ACCESS
POINTS
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4. ADDITIONAL SCOPE POINTS
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5. REVIEW AND ADJUSTMENT
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6. MARKETING AND SALES PLAN
Promoting the business, whether through generating leads or traffic to a website or store, is one of
the most important functions of any business. In this section of the plan, provide details of intended
marketing of the business. Describe the key messages and channels used for generating leads and
promoting the business. This section should also describe any sales strategy. Depending on the type
of business, the following sections may or may not be necessary. Only include what is needed and
remove everything else.
Key messages:
Describe the key messages that will elevate services in the target customers’ eyes. If there is s
Marketing activities:
Which of the following promotion options provide the company the best chance of prod
Sales strategy:
If needed, what will be the sales approach? Will there be full-time commissioned sales people
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7. FINANCIAL PLAN
Creating a financial plan is where all of the business planning comes together. Up to this point, the
target market, target customers, and pricing have all been identified. These items, along with
assumptions, will help estimate the company’s sales forecast. The other side of the business will be
what expenses are expected. This is important on an ongoing basis to see when the business is
profitable. It is also important to know what expenses will need to be funded before customer sales,
or the cash they generate, is received.
At a minimum, this section should include estimated start-up costs and projected profit and loss,
along with a summary of the assumptions being made with these projections. Assumptions should
include initial and ongoing sales, along with the timing of these inflows.
Projected start-up costs:
The table below shows a sample of ongoing and one-time cost items that the busin
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Your Home-Based Agency January 1, 2018
COST ITEMS MONTHS COST/ MONTH ONE-TIME COST TOTAL COST
Advertising/Marketing 3 $300 $2,000 $2,900
Employee Salaries* 4 $500 $2 $2,002
Employee Payroll Taxes and Benefits 4 $100 $1,500 $1,600
Rent/Lease Payments/Utilities 4 $750 $2,500 $5,500
Postage/Shipping 1 $25 $25 $50
Communication/Telephone 4 $70 $280 $560
Computer Equipment $0 $1,500 $1,500
Computer Software $0 $300 $300
Insurance $0 $60 $60
Interest Expense $0 $0 $0
Bank Service Charges $0 $0 $0
Supplies $0 $0 $0
Travel & Entertainment $0 $0 $0
Equipment $0 $2,500 $2,500
Furniture & Fixtures $0 $0 $0
Leasehold Improvements $0 $0 $0
Security Deposit(s) $0 $0 $0
Business Licenses/Permits/Fees $0 $5,000 $5,000
Professional Services - Legal, Accounting $0 $1,500 $1,500
Consultant(s) $0 $0 $0
Inventory $0 $0 $0
Cash-On-Hand (Working Capital) $0 $1,000 $1,000
Miscellaneous $0 $2,000 $2,000
ESTIMATED START-UP BUDGET $26,472
*Based on part-time employees. This may change once you hit your growth benchmark.
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The model below shows a sample of the projections a small business is forecasting for their first 12 months of operations. The top portion of the table sho
START-UP COSTS
Your Home-Based Agency January 1, 2018
REVENUE JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC YTD
Estimated Sales $5,000 $13,000 $16,000 $7,000 $14,500 $16,400 $22,500 $23,125 $24,549 $22,000 $25,000 $27,349 $216,423
$0
Less Sales Returns & Discounts ($350) $0 ($206) ($234) $0 $0 ($280) ($1,200) ($1,600) $0 ($2,400) ($6,270)
Service Revenue $0 $0 $0 $0 $0 $250 $350 $100 $0 $0 $1,245 $1,360 $3,305
Other Revenue $0 $0 $0 $0 $0 $0 $0 $1,500 $0 $0 $0 $0 $1,500
Net Sales $5,000 $12,650 $16,000 $6,794 $14,266 $16,650 $22,850 $24,445 $23,349 $20,400 $26,245 $26,309 $214,958
Cost of Goods Sold* $2,000 $5,200 $6,400 $2,800 $5,800 $6,560 $9,000 $9,250 $9,820 $8,800 $10,000 $10,940 $86,569
Gross Profit $3,000 $7,450 $9,600 $3,994 $8,466 $10,090 $13,850 $15,195 $13,529 $11,600 $16,245 $15,369 $128,389
Expenses JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC YTD
Salaries & Wages $2,500 $2,500 $3,500 $5,000 $5,000 $5,000 $8,000 $9,000 $9,000 $9,000 $9,000 $9,000 $76,500
Marketing/Advertising $400 $450 $450 $450 $900 $900 $900 $900 $900 $900 $1,200 $1,200 $9,550
Sales Commissions $250 $650 $800 $350 $725 $820 $1,125 $1,156 $1,227 $1,100 $1,250 $1,367 $10,821
Rent $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,125 $1,125 $1,125 $1,125 $1,125 $1,125 $15,000
Utilities $250 $150 $200 $200 $200 $250 $250 $250 $200 $200 $250 $250 $2,650
Website Expenses $175 $175 $175 $175 $175 $175 $175 $175 $175 $175 $225 $225 $2,200
Internet/Phone $110 $110 $110 $110 $110 $110 $110 $110 $110 $110 $110 $110 $1,320
Insurance $165 $165 $165 $165 $165 $165 $165 $165 $165 $165 $165 $165 $1,980
Travel $100 $0 $0 $250 $0 $0 $0 $0 $675 $800 $0 $0 $1,825
Legal/Accounting $1,200 $0 $0 $450 $0 $500 $0 $0 $0 $0 $0 $250 $2,400
Office Supplies $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $1,500
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Expenses $6,525 $5,575 $6,775 $8,525 $8,650 $9,295 $12,100 $13,131 $13,827 $13,825 $13,575 $13,942 $125,746
Income Before Taxes ($3,525) $1,875 $2,825 ($4,531) ($184) $795 $1,750 $2,064 ($298) ($2,225) $2,670 $1,427 $2,643
Income Tax Expense ($529) $281 $424 ($680) ($28) $119 $263 $310 ($45) ($334) $401 $214 $396
NET INCOME ($2,996) $1,594 $2,401 ($3,851) ($156) $676 $1,488 $1,754 ($253) ($1,891) $2,270 $1,213 $2,246
*In the service industry, Cost of Goods Sold is the monetized value of the time spent on the client.
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APPENDIX
START-UP COSTS
Advertising/Marketing
Employee Salaries
Rent/Lease Payments/Utilities
Postage/Shipping
Communication/Telephone
Computer Equipment
Computer Software
Insurance
Interest Expense
Supplies
Equipment
Leasehold Improvements
Security Deposit(s)
Business Licenses/Permits/Fees
Consultant(s)
Inventory
Miscellaneous
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Instructions for Getting Started with Estimated Start-Up
Costs
Determining a business' startup costs is critical to ensure enough cash is available to begin
business operations within the budgeted time frame as well as within the cost budget. Startup
costs typically fall within two categories: monthly costs and one-time costs. Monthly costs
cover costs that occur each month during the startup period, and one-time costs are costs that
will be incurred once during the startup period.
Steps for preparation:
Step 1: Enter the company name and the date this estimate is being prepared.
Step 2:
Enter the number of months and the monthly cost for each cost item that is recurring. For one-time cost
Step 3:
Once all of the costs are entered, review the individual items and total amount to see where the budget c
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START-UP COSTS
Home-Based Agency Date
REVENUE JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC YTD
Estimated Product Sales
Less Sales Returns & Discounts
Service Revenue
Other Revenue
Net Sales
Cost of Goods Sold
Gross Profit
EXPENSES JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC YTD
Salaries & Wages
Marketing/Advertising
Sales Commissions
Rent
Utilities
Website Expenses
Internet/Phone
Insurance
Travel
Legal/Accounting
Office Supplies
Interest Expense
Other 1
Total Expenses
Income Before Taxes
Income Tax Expense
NET INCOME
* In the service industry, Cost of Goods Sold is the monetized value of the time spent on the client.
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Instructions for Getting Started on Profit & Loss
Projections
Completing projections for Profit and Loss of a new company is a good exercise to understand
and communicate when the company will begin to break even and see how sales and profits
will grow. The top portion of the model to the left, Revenue, is a good way to forecast sales,
month by month for the first year. The lower portion then applies estimated expenses for the
same period of time to derive the business' profitability.
Steps for preparation:
Step 1: Enter the company name and the date this projection is being prepared.
Step 2:
For each month, beginning in January or whenever the start is estimated, enter the expected sales to be.
Step 3:
For each month, enter the estimated salaries, marketing, utilities, and other items that are projected.
Step 4:
Once all of the costs have been entered, review the individual items and total amount to see where proje
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