Bmg10304 Feb 24

BERLY’S
CHOCOLATE
ORGANISATION MANAGEMENT BMG10304
Presented By: Group Two Presented To: Mr. Kasim Nontji

BMG10304
OVERVIEW
1 Background of the company 5 Quality Measurement
2 Introduction of the product Factor of problems in operational

6
management
3 Product design
7 Recommendation
4 Production/Operation Process
8 Conclusion
Beryl’s Chocolate Company BMG10304
Introduction
Beryl’s Background Company

It was created with one single aim – excellence.
Established in 1995 by Ting Sii Liong.
Categorised as confectionery industry.
Has their own store for consumer to buy directly.
First factory was in 1995 - Desa Serdang located at
the southern zone of Kuala Lumpur.
Gain the recognition customers from overseas and
found in over 13 countries. Beryl’s Logo
Beryl’s Chocolate Company BMG10304
Introduction
Beryl’s Background Company

Objective: Produce the very best chocolates for
both the local and global markets.
Mission: To be passionate about the art of
chocolate-making.
Vision: Being a leading international brand that
is associated with high quality chocolate
Beryl’s Chocolate Kingdom
product.
Tourists love this
Beryl’s Product Introduction

Very They owned a
factory product because it
convenient to can be presented
chocolate in
carry around! Kuala Lumpur! as a small souvenir.
Known for using only premium

ingredients to produce a
high-quality chocolate!
Characteristic:
A chocolate coated with almond.
Has varieties of flavour:
Dark, milk, white, matcha and etc.
The packaging is in a small and flat cans.
Weight 120G and worth RM12.50 per item.
Target sales: Children in the range age of 5-12,
teenagers and young adults.
It’s a Malaysian
product.
Beryl’s Chocolate Coated Cans 120G
Product Design
The design looks
very common!
The packaging design The chocolate design

Beryl’s
Operational
Process
Beryl’s Chocolate Production
Process - Flowchart
FERMENTATION DRYING PART 1 STORAGE ROASTING PART 1
ROASTING PART 2 SORTING DRYING PART 2 WEIGHING AND WASHING
WINNOWING GRINDING CONCHING TEMPERING
Distribution PACKAGING FREEZING MOULDING

FERMENTATION DRYING STORAGE
White part of the Cocoa Placed under the sun to Stored in the storage
seed will be covered with a dry for two to three before being delivered
large banana leaf for 5 days. days to the manufacturers
Stir white part so it Machine is needed of Beryl’s Sdn Bhd.
ferments equally The seeds are about
half its original weight.
ROASTING PART I WASHING AND WEIGHING
Weight batch by batch
DRYING PART II
Roasting using the
method Sangai according to the required Placed on a tray with a
Cooking. mass. blowing fan.
Placed in a washing machine Winnow away the husk
The beans are being
that contains only water for from cocoa beans
roasted using sand.
two to three minutes.
SORTING
Sorted by the good and
ROASTING PART 2 WINNOWING
bad beans. Good cocoa beans Separates the cocoa
Good beans will turn roasted at temperature nibs from the outer
into cocoa mass about 130°C for 20 to shell.
Bad beans will turn into 30 minutes. Works like a vacuum
cocoa butter.
CONCHING
GRINDING Refining cocoa mass TEMPERING
Cocoa nibs are turned particles to less than 20 Creates a shiny finish
into cocoa mass or microns. A controlled process of
Different type of
liquor. raising and lowering
chocolates have
This process generates varying quantities of the temperature.
heat ingredients.
MOULDING FREEZING PACKAGING
Air bubbles on chocolate Moulded chocolates Solidify chocolates
are being removed. are placed in a fridge. wrapped and packed
Create a smooth chocolate The cooling time into carton boxes.
surface. approximately 10 to 20 Ready to be distributed
Chocolate being shaped to minutes. in stores.
different types of shapes.
Berly’s Chocolate Coated Cans 120G
Analysis of Beryl’s
Reputation and Product:
Beryl’s Chocolate
Quality
Coated Cans 120G
Measurement
Analysis In Terms of Quality
Related Data:
Beryl’s Chocolate: Use premium ingredients, great reviews and employ
strict measurements to achieve perfection in every production.
Explaination:
Uses only the finest ingredients:

Used cocoa beans from Ghana.
Certified with Halal.
Produced with stringent quality controls. Ghana is the second-largest exporter of cocoa beans in the
Expand their product varieties to meet the demand of consumers. world, after Ivory Coast. It is known for its supreme quality.
Example: Producing sugar free chocolate. Create unique flavours.
Great reviews:
The brand/product is popular amongst tourists.
Receive a good customer feedback for its tastiness.
Said to be, “Expensive but worth the money”.
Employ strict measurement to achieve perfection:

Maintaining the taste of their chocolate.
All products are handle with almost care.
Prioritise quality inspection every time working on their chocolate
production. In the making of chocolate in Beryl’s Chocolate Kingdom.
Are you ready?

Factor of Problem
in Operational
Management
The Issues: 1
Some flavours are not majorly
favoured by the consumers.
Admired by the people around the globe but

still not get recognition by the locals who Lacking advertisement of the
2 product.
suppose to know better.
• Marketing issues The packaging is not attractive,

• Rate sales is low
3 small and expensive.
BMG10304
RECOMMENDATION
FOR PRODUCT: BERYL’S CHOCOLATE COATED CANS 120G
• Improve marketing skills

• Improve sales management
Improve 1
Explanation: The original store has a
fancy interior that make it looks
Marketing Skills expensive.
By building a small store that have an 2 Potentially, scares the customer away.
approachable and fun design to attract
customer to visit. Located it near popular
attractions where tourists and locals Thus, allow them to approach
3 customers first. It’s a new and
frequently visit.
money-saving strategy to promote
their brand.
References
How the store looks like The original packaging
1 2 this is
yes!
;) :p
hehee
great
The interior design
The original packaging
is very fancy
hahah looks like a cat food
:D hohoh
Improve Sales 1 Lowering the original cost.
Management Make a collaboration for seasonal

By improving the look of Beryl’s Coated 2 packaging.
Chocolate Cans to better reflect the
company’s personality and stand out, Doing a promotion, buy two got one
boosting their sales promotion. 3 selected product for free to promote
a less popular flavour/product.
Explanation: The original packaging is too

4 Thus, gain more network and
dull, expensive and boring. popularity for its product.
Conclusion
Beryl’s Chocolate Conclusion
Dedicated chocolate factory that focus on producing high-

quality and innovative chocolate.
Established in Malaysia, expanded to different countries.
Face tough competition.
Lacked recognition of locals.
To stay strong, solid business plan and continuous
commitment to practice operational management in their
company will help Beryl’s achieve clear business goals.
S. W. O. T. Analysis
STRENGTHS WEAKNESSES
Various types of chocolate flavours. Problem statement and issues.

Cheap and affordable price. Brand image and implication.
OPPORTUNITIES THREATS
Change in market strategies. Current competitor.

Target market. Lack of marketing.
THANK YOU
FOR LISTENING

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BERLY’S

Presented By: Group Two Presented To: Mr. Kasim Nontji

1 Background of the company 5 Quality Measurement

2 Introduction of the product Factor of problems in operational

Beryl’s Background Company

Beryl’s Background Company

Beryl’s Product Introduction

Known for using only premium

The packaging design The chocolate design

FERMENTATION DRYING PART 1 STORAGE ROASTING PART 1

ROASTING PART 2 SORTING DRYING PART 2 WEIGHING AND WASHING

WINNOWING GRINDING CONCHING TEMPERING

Distribution PACKAGING FREEZING MOULDING

Uses only the finest ingredients:

Employ strict measurement to achieve perfection:

Are you ready?

Admired by the people around the globe but

• Marketing issues The packaging is not attractive,

• Improve marketing skills

Marketing Skills expensive.

Improve Sales 1 Lowering the original cost.

Management Make a collaboration for seasonal

Explanation: The original packaging is too

Dedicated chocolate factory that focus on producing high-

Various types of chocolate flavours. Problem statement and issues.

Change in market strategies. Current competitor.

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