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Group 4

Stephanie A. Ceprado
Leshane B. Bagonbon
Shania Samorin
Nahib Hambali
Company Background
MacBliss Mac and Cheese is founded by aspiring young
entrepreneurs of Katipunan National High School.They are
students of Amiable 12.With the curiosity of new taste in the
market they have decided to establish this business to satisfy
their cravings as well as the needs of customers.

Company Logo
With immense creativity the marketing person in charge
created a logo that suits to the company’s enthusiasm towards its
mission and vision.
Product
After a thorough observation we noticed students curiosity
to new taste in the market. So, we choose Mac and Cheese as
our product since no one have ever establish a business that has
Mac and Cheese as their product here in Katipunan National
High School .

Figure 1:Mac and cheese image

Product Description
MacBliss is a delicious and comforting Mac and Cheese with
Corn. It’s a unique twist on a classic dish, offering creamy, cheesy
macaroni with the added sweetness and texture of corn.
Price

We need to consider the cost of production, the market rate for


similar products, and the perceived value of our product. Considering
these factors, we can set a competitive yet profitable price.

MacBliss uses cost based pricing then add mark up to assure that our
business gains profit. From the total expense divided to total number of
production then add mark up per piece . Our product price varies to its
sizes.
Salad cup – Php 20.00
Spaghetti box- Php 100.00

Place
Situated in Katipunan National High School, our dessert shop is
easily accessible to a wide range of customers, particularly students who
can enjoy a mac and cheesy treat during their breaks or after school.
Our location caters to the needs and preferences of the local community,
making it a convenient destination for dessert enthusiasts.
Promotion

Our digital promotion is designed to tantalize your taste buds and


bring cheesy goodness right to your doorstep. Through captivating
visuals, tempting descriptions, and engaging social media content, we
showcase our wide range of delectable Mac and Cheese varieties, from
classic favorites to gourmet twists. With convenient online ordering and
seamless delivery options, we make it easier than ever to satisfy your
cravings. Follow to keep updated on our latest cheesy innovations.
Whether you’re a cheese connoisseur or simply seeking a comforting
meal, our digital promotion ensures that every bite of our Mac and
Cheese is a delightful experience that will leave you craving for
more!”We promote our product through FB postings since we are still
starting .
Packaging
Packaging mac and cheese in a disposable salad cup or paper
box with our logo provides a convenient and eco-friendly option for on-
the-go consumers. The cup’s design offers portability, while the
prominent logo helps enhance brand recognition. Additionally, the
versatility of the salad cup aligns with contemporary lifestyle trends,
making it a practical choice for a quick and delicious mac and cheese
experience.
Positioning
MacBliss Corn Fusion not only elevates your macaroni experience
with its delightful blend of creamy cheeses and sweet corn kernels but
also brings a nutritious touch, thanks to the wholesome goodness of
corn, adding fiber and essential nutrients to every indulgent bite.
Embrace the perfect fusion of comfort and nutrition with MACBLISS –
where innovation meets well-rounded flavor.

Tagline
“ Indulge Blissful Cheesy Delight with MACBLISS: Your Ultimate
Mac and Cheese Experience!”
People

Manager - center of organization.It is the responsible for overseeing the


overall operations of the business, making strategic decisions, managing
finances, and ensuring the business’s success.

Cook- This person will be in charge of preparing the delicious mac and
cheese dishes. They will be responsible for creating recipes, cooking the
mac and cheese, and ensuring the quality and consistency of the food.

Salesperson - person will be responsible for promoting the business,


attracting customers, and increasing sales. They will develop marketing
strategies, manage social media accounts, create advertisements, and
explore partnerships with local businesses.

Auditor – it’s role will involve handling administrative tasks such as


bookkeeping, managing inventory, and scheduling. They will ensure that
the business runs smoothly by keeping track of supplies, handling
paperwork, and organizing the daily operations.

Cashier / waitstaff. - personnel in charge that can handle both the roles
of serving the mac and cheese dishes to customers and managing the
cash register. They will take orders, provide customer service, and
handle payment transactions.

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