Course Outline

University of Health and Allied Sciences (UHAS), Ho
COURSE OUTLINE
PRACTICAL ASPECTS OF ENTREPRENEURSHIP
COURSE CODE: UHAS 402 CREDIT HOURS: 3
OFFICE: to be announced OFFICE HOURS: Weds, 3-4pm
LECTURERS: HARRISON ADJIMAH Email:Harrison.adjimah@gmail.com
INTRODUCTION
The increasing recognition of the role of entrepreneurship in economic development had
led to governments around the world charging academic institutions to push for cultures
that promote enterprise and new business creation among graduates. At UHAS the en-
trepreneurship course is for two semesters. It is a yearlong immersion into the world of
business and students would practically learn to invent, develop, launch, and manage a
business. The overall goal is to create entrepreneurial awareness and motivation among
students and equip them with the knowledge and skills to identify opportunities and
gather resources needed for establishing and running a successful business.
COURSE DESCRIPTION
This course builds up on the earlier course on Principles and Concepts in Entrepreneurship with a
practical orientation. It aims at practicalizing the theories and principles of entrepreneurship
learnt. It is expected to introduce students to concepts such as, business planning, product devel-
opment and value proposition, venture finance and pitching for investment, negotiations, decision
making, selling and marketing and small business management. The course would also offer stu-
dents the opportunity to understand the Ghanaian health care and biomedical business environ-
ment, digitalization and other operational issues when running a business.
COURSE OBJECTIVES
At the end of this course students are expected to be able to:
• Develop business proposal and write business plan for their chosen businesses,
• Understand applicable business models in biotechnology, biomedical and
healthcare business environment in Ghana
• Describe healthcare and bioscience industry and market structures
• Innovate, develop products and formulate value propositions
• Meet backers and pitch for funding
• Launch businesses and products
• Use digital technology to promote and sell products and services

•
COURSE CONTENT; I
PART ONE: BUSINESS PLAN WRITING
LECTURE 1: Fundamentals of Business Planning
LECTURE 2: Ideation and Business Development
LECTURE 3: Executive Summary of Business Plan
LECTURE 4: Bioscience Business Description
LECTURE 5: Bioscience and Health Market Analysis

LECTURE 6: Demand and Supply, Competitor and Risk Analysis in Healthcare
LECTURE 7: Operations Plan & Business Operatin (record keeping
digitalization etc)
LECTURE 8: Business Projection and Financial Statements
PART TWO: Business Plan Presentation
Lecture 9: Putting it All Together & Making and Effective B Plan Presentation
Lecture 10: Raising Capital, Creative Cost Cutting and Meeting Backers
Lecture 11: Student presentation
PART THREE
Lecture 12: Personal Finance
PRACTICAL ACTIVITIES
Practical Activity 1: Digital Technology Assignment: Student would build on the Dig-
ital Technology skills acquired the first semester and further master selling on social me-
dia and secondary Ecommerce websites. They would also learn how to promote products
online, efficiently package and deliver online orders. Students’ effort throughout the se-
mester would be tracked and assessed and those who hit a sales target of GH₵500 and
above would win an extra 10 bonus point.
Practical Activity 2: Business Ideation and Development: Students will be given

the opportunity to experience the entrepreneurial process and exhibit their creativity.
They would identify business opportunities in the Ghanaian biomedical and healthcare
sectors, select best business ideas using macro and micro screening methods, attempt to
develop a prototype product or package a service based on a chosen idea, determine and
examine the required resources and activities to successfully establish the resultant
business and attempt to register it. The output of this assignment would serve as an input
into the into business plan writing in activity 3.
Practical Activity 3: Business Proposal Development: Students will, working in groups,

further develop their elected business ideas from activity 3. They would develop a
business model canvas (BMC) and write a standard business plan for their businesses.
Practical Activity 4: Pitching and Investment Decisions: Students will, meet backers
and pitch their developed ideas for funding. They will experience investment decisions
making and deal negations.
MODE OF ASSESSMENT
End of Semester Exams: 60%
Continuous Assessment: 40%
READING LIST:
Adjimah, H.and Agbeteti G (2014) Guide to Business Planning and Personal Finance:
Entrepreneurship Development II, Excel Publications: Accra.
Hisrich, R.D., Peters, M.P. (2002, 5th edn), Entrepreneurship. USA: Irwin/McGraw-Hill
Timmon, J. (1990) : “New venture creation: Entrepreneurship for the 21st Century” (5th
Edition) Irwin McGraw-Hill, Boston
Bessant J. and Tidd J. (2011). Innovation and Entrepreneurship. 2nd Edition, John Wiley and
Sons.
Burns LR (2012) The Business of Healthcare Innovation, 2nd Edition, Cambridge

University Publishing
Goransson B. and Palsson CM (2011) Biotechnology and Innovation Systems: The Role
of Public Policy, Edward Elgar Publishing ltd
Grossman M. (2013) Entrepreneurship in Biotechnology: Managing for Growth from

Start-Up to Initial Public Offering (Contributions to Management Sc). Physica Publishing
Hine D. and Kapeleris J. (2007) Innovation and Entrepreneurship in Biotechnology, an

International Perspective: Concepts, Theories and Cases, 2nd Edition, Edward Elgar
Publishing
Castle D. (2011) The Role of Intellectual Property Rights in Biotechnology Innovation,

Edward Elgar Publishing Ltd

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University of Health and Allied Sciences (UHAS), Ho

• Use digital technology to promote and sell products and services

LECTURE 1: Fundamentals of Business Planning

LECTURE 2: Ideation and Business Development

LECTURE 3: Executive Summary of Business Plan

LECTURE 4: Bioscience Business Description

LECTURE 5: Bioscience and Health Market Analysis

PART TWO: Business Plan Presentation

Lecture 11: Student presentation

Practical Activity 2: Business Ideation and Development: Students will be given

Practical Activity 3: Business Proposal Development: Students will, working in groups,

Burns LR (2012) The Business of Healthcare Innovation, 2nd Edition, Cambridge

Grossman M. (2013) Entrepreneurship in Biotechnology: Managing for Growth from

Hine D. and Kapeleris J. (2007) Innovation and Entrepreneurship in Biotechnology, an

Castle D. (2011) The Role of Intellectual Property Rights in Biotechnology Innovation,

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