Lecture Note 7

PURPOSIVE COMMUNICATION
Dr. Severino M. Jocson, Jr., Professor

A. The Impact of Globalization on Communication Skills Development

Communication skills development has always been an important factor of success in business, but the influence of
globalization and cross-cultural interaction in recent decades has impacted the types of communication skills needed in dramatic ways.
No longer can entrepreneurs afford to simply communicate well within their own homogenous cultures. Today, people need to
understand the dynamics of long-distance collaboration, the impact of culture on manners of speaking and body language, and how to
use technology to communicate with people on the other side of the globe. Understanding the impact of globalization on each of these
factors can help you to select the most useful communication skills development programs for yourself or your employees.

1. Virtual Interactions
Globalization has introduced virtual communication and collaboration as a major part of workplace dynamics. Modern
entrepreneurs need to understand the strengths and limitations of different communications media, and how to use each medium to
maximum effect. For example, communicating via email to distant team members requires a certain etiquette and nuance not
necessarily required in face-to-face interactions. Holding virtual meetings requires a similar change in approach, and people who are
unaccustomed to communicating in groups in virtual settings can find themselves lost, confused or unable to share their input. When
choosing a communication skills training program, look for courses that address the challenges of virtual interactions.

2. Cultural Awareness in Speech

The need for cultural awareness is a major impact of globalization on the required skillset of effective communicators, resulting
in the evolution of communication skills development programs. Modern entrepreneurs and employees need the ability to catch subtle
nuances of people's manner of speech when communicating across cultures. Even when two people are speaking the same language,
cultural differences can affect vocabulary, colloquial expressions, voice tone and taboo topics. In Japanese business culture, for
example, it can be considered rude to ask personal questions in an initial business meeting. In the U.S., on the other hand, asking
personal questions and sharing personal information can display warmth and openness. American and Japanese businesspeople who
understand this about each other can communicate in ways that resonate more effectively with each other.

3. Cultural Awareness in Body Language

Awareness of cultural differences in body language can be just as important as the nuances of speech. Modern training
programs teach students to understand acceptable speaking distances, conflict styles, eye contact and posture in different cultures,
accepting that the physical expressions of their own culture are not universally accepted. Look for training programs that address these
differences to prepare you for face-to-face meetings with foreign suppliers, customers or team members.

4. Time Differences
The advent of global collaboration introduces another new dynamic to communication skills -- the need to communicate and
share information with people across several time zones. When people collaborate with others on the other side of the globe, their
counterparts are usually at home asleep while they themselves are at work. Today's communication skills development programs
should address the nuances of overcoming this challenge by teaching people to understand the information needs of their colleagues,
according to the communication styles of different countries or cultures. Being able to effectively share information between shifts can
make or break the productivity of a geographically dispersed team, making this an important issue for many companies.

B. Internet Communication in the Time of Global Communication

The base for communication revolution which took place at the break of the XXth and XXIst centuries was given by so called ‘new
media or telemetric media which include among other things: mobile phones, tele-text, cable television, satellite television, the Internet
and other. All communicates and tools of information technology used by humans are nowadays considered ‘new media’.
In the process of receiving information Derrik De Kerckhove distinguishes the following characteristics of new media;
• multimedia, i.e. integration of all available forms of transmission,
• communicativity, i.e. process of exchange of information between participants,
• hypertextuality, i.e. connection of all contents - text, sound, film due to a Web of logical relations (hyperlinks) enabling an
unbroken flow of information, until curiosity is satisfied,
• interactivity, i.e. ability to receive information with an immediate reaction to it

Apart from its dynamics and constant development of technologies telematic media are constantly in their early stage of
development. Essential characteristics of new media technologies used in global communication are their direct relationship with the
use of a computer. Global communication directs announcements to a clearly specified receiver or a narrow, very often organized
group of receivers.
Modern technologies and tools enable the receivers a reaction through audio-tele systems, Internet chat meetings, pay per view
services, that is payment form the chosen TV channel, electronic mail or more and more popular SMS voting. The level of this type of
communication is referred to as global due to its cross continental reach. It is the development and the possibility to use new media in
different combinations that allow the rise of a broad in its sense level of communication called global. Global communication awakens
hope, but at the same time it gives rise to objections. It as many supporters who in such type of communication see new quality of
human relationships, however it has many opponents as well, who see above all threats in the area of social life.

C. The Influence of Internet Communication on the Interpersonal Relations - for and against
In the interpersonal communication the media of talking face-to-face are such means as: uttered words, gestures, posture and
other elements of verbal and nonverbal communication. In the internet communication we deal with technological media which act as
tools of translation or strengthening or influencing in any other way the information coming from natural media. So what influences
decisions of people who use internet communication more and more eagerly?
The most popular emphasis, which comes from internet communication and not interpersonal communication, is first of all the
pressure of time and emotionality of messages. Internet communication is very often favourable for fast establishment of contacts
between people; unfortunately there are often emotional disturbances which decide about sending online offensive words directed at
the recipient. People seeing the reaction of the recipient to the uttered information become more open.
Internet communication increases the possibility of ambiguity as it a poor medium. Non-verbal messages are a great source of
information concerning age, gender, status, origin, physical characteristics, but most of all emotional state of the interlocutor. These
used in interpersonal communication gave a wider choice of the message interpretation. In the internet communication there is a
restriction to text messages only, which is a major obstruction for transfer of non-verbal messages.

D. Information and communications technology (ICT)

is an umbrella term that includes any communication device or application, encompassing: radio, television, cellular phones,
computer and network hardware and software, satellite systems, and so on, as well as the various services and applications associated
with them, such as videoconferencing and distance learning.
Traditional and conventional approaches to the design, implementation, and validation of ICT systems typically deal with one core
system concern or two system concerns at a time, for example, the functional correctness or reliability of an enterprise system, or
security and privacy of a database. Additional aspects are often addressed by a separate engineering activity. This separation of
concerns has led to system engineering practices that are not designed to reflect, detect, or manage the interdependencies of such
aspects, for example, the interplay between security and safety in modern car electronics, or between security, privacy, and reliability in
connected medical devices.
Current trends and innovation in ICT, however, suggest a convergence of disciplines and risk domains in order to deal effectively
and predictively with such interdependencies. But due to the inherent complexity of such interdependencies and the
dynamic operational environments, identification and mitigation of composite risks in systems remains a challenge.
ICT, or information and communications technology (or technologies), is the infrastructure and components that enable modern
computing.
Although there is no single, universal definition of ICT, the term is generally accepted to mean all devices, networking components,
applications and systems that combined allow people and organizations (i.e., businesses, nonprofit agencies, governments and
criminal enterprises) to interact in the digital world.

Components of an ICT system

ICT encompasses both the internet-enabled sphere as well as the mobile one powered by wireless networks. It also includes
antiquated technologies, such as landline telephones, radio and television broadcast -- all of which are still widely used today alongside
cutting-edge ICT pieces such as artificial intelligence and robotics.
ICT is sometimes used synonymously with IT (for information technology); however, ICT is generally used to represent a broader,
more comprehensive list of all components related to computer and digital technologies than IT.
The list of ICT components is exhaustive, and it continues to grow. Some components, such as computers and telephones, have
existed for decades. Others, such as smartphones, digital TVs and robots, are more recent entries.
ICT commonly means more than its list of components, though. It also encompasses the application of all those various
components. It's here that the real potential, power and danger of ICT can be found.
continues to revolutionize all parts of the human experience as first computers and now robots do many of the tasks once handled by
humans. For example, computers once answered phones and directed calls to the appropriate individuals to respond; now robots not
only can answer the calls, but they can often more quickly and efficiently handle callers' requests for services.
ICT's importance to economic development and business growth has been so monumental, in fact, that it's credited with ushering in
what many have labeled the Fourth Industrial Revolution.
ICT also underpins broad shifts in society, as individuals en masse are moving from personal, face-to-face interactions to ones
in the digital space. This new era is frequently termed the Digital Age.

Out of various roles of Information and communication technologies in our life, here we come up with the most important ones.
o Immateriality: they carry out the process of creating essentially immaterial information, which can be transposed with
transparency and instantaneously to distant places.
o Interactivity: the tics make possible the exchange of information between a user and a computer, and it is precisely this
interaction that allows to adapt the resources used to the requirements and characteristics of said user.
o Interconnection: it has to do with the creation of new possibilities, starting from the link between two technologies. An example
of interconnection is telematics, which results from the union between information technology and communication
technologies, and has given rise to new tools such as the famous e-mail or e-mail.
o Instantaneity: this feature refers to the ability of Information and Communication Technologies to transmit information over
long distances and in a very fast manner.
o Digitization: information is represented in a unique universal format, which allows sounds, texts, images, etc., to be transmitted
through the same means.
o Wide scope that covers the cultural, economic, educational fields, among others: Information and Communication
Technologies have not only generated a considerable impact in a single area or in a specific group of individuals, but have
also expanded and penetrated important areas such as the economy , education, medicine, among others, all this at a global
level.
o Greater influence on processes than on products: Information and Communication Technologies not only give individuals the
possibility of accessing a large amount of information to build knowledge from it, but also allows them to do so through
association with other connected users to network. Individuals have a greater role in the creation of knowledge collectively.
o Innovation: the development of tics has been characterized by generating a need for innovation, especially with regard to the
social field, giving rise to the creation of new means to enhance communications.
Examples of ICT
o Television
o Radio
o The landline and mobile phone
o MP3 players
o Memory cards
o Portable digital versatile discs (DVD)
o Global positioning system (GPS) devices
o Computers: these have generated the greatest impact, mainly due to the advantage of allowing us to access the internet, a
global communications network that has facilitated access to information provided by any server worldwide, also favoring
interaction between people located in different physical spaces.
It should be noted that this does not always mean the social rejection of previous technologies, but it can also lead to the
resurgence of a certain medium, through the creation of a medium of a similar nature but with greater potentialities. Such is the case of
the personal correspondence medium, whose use was considerably reduced after the appearance of the telephone, but increased
again with the creation of the electronic mail system.
o Diversity: information and communication technologies do not fulfill a single purpose, on the contrary, they are quite useful for
the execution of more than one function. In this way, they can be used to carry out communication between people, as well as
for the creation of new information.
o Tendency to automation: the development of tools for the automatic management of information in a large number of social
and professional activities is discussed.

Advantages of Information and Communication Technologies

Given that Information and Communication Technologies have a very broad scope, reaching impact on important sectors of
today’s society, such as the economic, social, educational, etc., there are specific advantages that their use can facilitate for each of
these areas.
However, it is possible to point out some of the general advantages that can be derived from the application of these
technologies:
1. They facilitate long distance communication. There are fewer and fewer barriers that hinder the interaction between each
other, since information and communication technologies have made it possible to exchange messages remotely and instantaneously.
2. They provide access to abundant and varied information. Thanks to ICT we can be aware of what happens in any part of
the world, in addition to having information from different sources but that revolves around the same topic.
3. They allow the development of activities or operations through the network, as is the case of popular e-commerce or
electronic commerce, which has greatly facilitated the lives of its users and every day continues adding more and more of them.
In this way, our need to move and leave the physical space in which we find ourselves to obtain a product have considerably
decreased.
Like e-commerce, other similar terms have also been developed, such as e-business (e-business), e-health (e-health), e-
government (e-government), e-learning (e-learning), e- work (teleworking), and the already well-known e-mail (e-mail), all thanks to the
impact generated by the application of ICT in the different sectors of society and the global economy.
4. They give rise to the creation of new jobs in the area of telecommunications (teleworking), and have made possible the
emergence of new professions such as: software engineer, multimedia designer and web designer, network engineer, network
technician, computer teacher, teleworker, etc.
5. Information and Communication Technologies favor the promotion of business and business activity, through the
combination of the internet and marketing.

Types of ICT users

The term “user” is the one that defines individuals who keep in touch with Information and Communication Technologies. Now, just
like these technologies, users can be classified according to their level of experience in the field. In such way, we have the following:
o Advanced user: this is a person who has digital skills worked on and is very familiar with the use of Information and
Communication Technologies.
o Programmer: “programmer” is defined as the user who has the ability to program computers professionally.
o Systems analyst: a systems analyst or applications analyst is a user who, in addition to having the ability to program
computers professionally, has the ability to create programs and applications in the field of computing, as well as to develop
systems of complex information.
o Digital illiterate: corresponds to all those people who do not have any contact with this type of technology.
 E. Social Media
What is Social Media? Social media refers to the means of interactions among people in which they create, share,
and/or exchange information and ideas in virtual communities and networks. The Office of Communications and Marketing
manages the main Facebook, Twitter, Instagram, LinkedIn and YouTube accounts.

Key Principles for Social Media Managers:

 Social media is about conversations, community, connecting with the audience and building relationships. It is not just a
broadcast channel or a sales and marketing tool.
 Authenticity, honesty and open dialogue are key.
 Social media not only allows you to hear what people say about you, but enables you to respond. Listen first, speak second.
 Be compelling, useful, relevant and engaging. Don’t be afraid to try new things, but think through your efforts before kicking
them off.

Popular Social Media Tools and Platforms:

 Blogs: A platform for casual dialogue and discussions on a specific topic or opinion.
 Facebook: The world’s largest social network, with more than 1.55 billion monthly active users (as of the third quarter of 2015).
Users create a personal profile, add other users as friends, and exchange messages, including status updates. Brands create
pages and Facebook users can “like” brands’ pages.
 Twitter: A social networking/micro-blogging platform that allows groups and individuals to stay connected through the
exchange of short status messages (140 character limit).
 YouTube/Vimeo: Video hosting and watching websites.
 Flickr: An image and video hosting website and online community. Photos can be shared on Facebook and Twitter and other
social networking sites.
 Instagram: A free photo and video sharing app that allows users to apply digital filters, frames and special effects to their
photos and then share them on a variety of social networking sites.
 LinkedIn: A place where groups of professionals with similar areas of interest can share information and participate in a
conversations.
Learn how to best utilize these tools with our platform specific best practices.
The positive aspects of social media
While virtual interaction on social media doesn’t have the same psychological benefits as face-to-face contact, there are still
many positive ways in which it can help you stay connected and support your wellbeing.
Social media enables you to:
 Communicate and stay up to date with family and friends around the world.
 Find new friends and communities; network with other people who share similar interests or ambitions.
 Join or promote worthwhile causes; raise awareness on important issues.
 Seek or offer emotional support during tough times.
 Find vital social connection if you live in a remote area, for example, or have limited independence, social anxiety, or are part
of a marginalized group.
 Find an outlet for your creativity and self-expression.
 Discover (with care) sources of valuable information and learning.
The negative aspects of social media
Since it’s a relatively new technology, there’s little research to establish the long-term consequences, good or bad, of social media
use. However, multiple studies have found a strong link between heavy social media and an increased risk for depression, anxiety,
loneliness, self-harm, and even suicidal thoughts.
Social media may promote negative experiences such as:
Inadequacy about your life or appearance. Even if you know that images you’re viewing on social media are manipulated, they can
still make you feel insecure about how you look or what’s going on in your own life. Similarly, we’re all aware that other people tend to
share just the highlights of their lives, rarely the low points that everyone experiences. But that doesn’t lessen those feelings of envy
and dissatisfaction when you’re scrolling through a friend’s airbrushed photos of their tropical beach holiday or reading about their
exciting new promotion at work.
 Fear of missing out (FOMO). While FOMO has been around far longer than social media, sites such as Facebook and Instagram
seem to exacerbate feelings that others are having more fun or living better lives than you are. The idea that you’re missing out on
certain things can impact your self-esteem, trigger anxiety, and fuel even greater social media use. FOMO can compel you to pick up
your phone every few minutes to check for updates, or compulsively respond to each and every alert—even if that means taking risks
while you’re driving, missing out on sleep at night, or prioritizing social media interaction over real world relationships.
Isolation. A study at the University of Pennsylvania found that high usage of Facebook, Snapchat, and Instagram increases rather
decreases feelings of loneliness. Conversely, the study found that reducing social media usage can actually make you feel less lonely
and isolated and improve your overall wellbeing.
Depression and anxiety. Human beings need face-to-face contact to be mentally healthy. Nothing reduces stress and boosts your
mood faster or more effectively than eye-to-eye contact with someone who cares about you. The more you prioritize social media
interaction over in-person relationships, the more you’re at risk for developing or exacerbating mood disorders such as anxiety
and depression.
Cyberbullying. About 10 percent of teens report being bullied on social media and many other users are subjected to offensive
comments. Social media platforms such as Twitter can be hotspots for spreading hurtful rumors, lies, and abuse that can leave lasting
emotional scars.
Self-absorption. Sharing endless selfies and all your innermost thoughts on social media can create an unhealthy self-
centeredness and distance you from real-life connections.

What’s driving your social media use?

These days, most of us access social media via our smartphones or tablets. While this makes it very convenient to keep in
touch, it also means that social media is always accessible. This round-the-clock, hyper connectivity can trigger impulse control
problems, the constant alerts and notifications affecting your concentration and focus, disturbing your sleep, and making you a slave to
your phone.
Social media platforms are designed to snare your attention, keep you online, and have you repeatedly checking your screen for
updates. It’s how the companies make money. But, much like a gambling compulsion or an addiction to nicotine, alcohol, or drugs,
social media use can create psychological cravings. When you receive a like, a share, or a favorable reaction to a post, it can trigger
the release of dopamine in the brain, the same “reward” chemical that follows winning on a slot machine, taking a bite of chocolate, or
lighting up a cigarette, for example. The more you’re rewarded, the more time you want to spend on social media, even if it becomes
detrimental to other aspects of your life.

Other causes of unhealthy social media use

A fear of missing out (FOMO) can keep you returning to social media over and over again. Even though there are very few
things that can’t wait or need an immediate response, FOMO will have you believing otherwise. Perhaps you’re worried that you’ll be
left out of the conversation at school or work if you miss the latest news or gossip on social media? Or maybe you feel that your
relationships will suffer if you don’t immediately like, share, or respond to other people’s posts? Or you could be worried you’ll miss out
on an invitation or that other people are having a better time than you.
Many of us use social media as a “security blanket”. Whenever we’re in a social situation and feel anxious, awkward, or lonely,
we turn to our phones and log on to social media. Of course, interacting with social media only denies you the face-to-face interaction
that can help to ease anxiety.
Your heavy social media use could be masking other underlying problems, such as stress, depression, or boredom. If you
spend more time on social media when you’re feeling down, lonely, or bored, you may be using it as a way to distract yourself from
unpleasant feelings or self-soothe your moods. While it can be difficult at first, allowing yourself to feel can open you up to finding
healthier ways to manage your moods.

The vicious cycle of unhealthy social media use

Excessive social media use can create a negative, self-perpetuating cycle:
1. When you feel lonely, depressed, anxious, or stressed, you use social media more often—as a way to relieve boredom or feel
connected to others.
2. Using social media more often, though, increases FOMO and feelings of inadequacy, dissatisfaction, and isolation.
3. In turn, these feelings negatively affect your mood and worsen symptoms of depression, anxiety, and stress.
 4. These worsening symptoms cause you to use social media even more, and so the downward spiral continues.

Signs that social media is impacting your mental health

Everyone is different and there is no specific amount of time spent on social media, or the frequency you check for updates, or
the number of posts you make that indicates your use is becoming unhealthy. Rather, it has to do with the impact time spent on social
media has on your mood and other aspects of your life, along with your motivations for using it.
For example, your social media use may be problematic if it causes you to neglect face-to-face relationships, distracts you
from work or school, or leaves you feeling envious, angry, or depressed. Similarly, if you’re motivated to use social media just because
you’re bored or lonely, or want to post something to make others jealous or upset, it may be time to reassess your social media habits.
Indicators that social media may be adversely affecting your mental health include:
Spending more time on social media than with real world friends. Using social media has become a substitute for a lot of your
offline social interaction. Even if you’re out with friends, you still feel the need to constantly check social media, often driven by feelings
that others may be having more fun than you.
Comparing yourself unfavorably with others on social media. You have low self-esteem or negative body image. You may
even have patterns of disordered eating.
Experiencing cyberbullying. Or you worry that you have no control over the things people post about you.
Being distracted at school or work. You feel pressure to post regular content about yourself, get comments or likes on your
posts, or respond quickly and enthusiastically to friends’ posts.
Having no time for self-reflection. Every spare moment is filled by engaging with social media, leaving you little or no time for
reflecting on who you are, what you think, or why you act the way that you do—the things that allow you to grow as a person.
Engaging in risky behavior in order to gain likes, shares, or positive reactions on social media. You play dangerous pranks,
post embarrassing material, cyberbully others, or access your phone while driving or in other unsafe situations.
Suffering from sleep problems. Do you check social media last thing at night, first thing in the morning, or even when you
wake up in the night? The light from phones and other devices can disrupt your sleep, which in turn can have a serious impact on your
mental health.
Worsening symptoms of anxiety or depression. Rather than helping to alleviate negative feelings and boost your mood, you
feel more anxious, depressed, or lonely after using social media.

Modifying social media use to improve mental health step

1: Reduce time online
A 2018 University of Pennsylvania study found that reducing social media use to 30 minutes a day resulted in a significant
reduction in levels of anxiety, depression, loneliness, sleep problems, and FOMO. But you don’t need to cut back on your social media
use that drastically to improve your mental health. The same study concluded that just being more mindful of your social media use can
have beneficial results on your mood and focus.
While 30 minutes a day may not be a realistic target for many of us, we can still benefit from reducing the amount of time we spend
on social media. For most of us, that means reducing how much we use our smartphones. The following tips can help:
1. Use an app to track how much time you spend on social media each day. Then set a goal for how much you want to reduce it
by.
2. Turn off your phone at certain times of the day, such as when you’re driving, in a meeting, at the gym, having dinner, spending
time with offline friends, or playing with your kids. Don’t take your phone with you to the bathroom.
3. Don’t bring your phone or tablet to bed. Turn devices off and leave them in another room overnight to charge.
4. Disable social media notifications. It’s hard to resist the constant buzzing, beeping, and dinging of your phone alerting you to
new messages. Turning off notifications can help you regain control of your time and focus.
5. Limit checks. If you compulsively check your phone every few minutes, wean yourself off by limiting your checks to once every
15 minutes. Then once every 30 minutes, then once an hour. There are apps that can automatically limit when you’re able to
access your phone.
6. Try removing social media apps from your phone so you can only check Facebook, Twitter and the like from your tablet or
computer. If this sounds like too drastic a step, try removing one social media app at a time to see how much you really miss
it.
For more tips on reducing your overall phone use, read Smartphone Addiction.
Step 2: Change your focus
Many of us access social media purely out of habit or to mindlessly kill moments of downtime. But by focusing on your
motivation for logging on, you can not only reduce the time you spend on social media, you can also improve your experience and
avoid many of the negative aspects.
If you’re accessing social media to find specific information, check on a friend who’s been ill, or share new photos of your kids with
family, for example, your experience is likely to be very different than if you’re logging on simply because you’re bored, you want to see
how many likes you got from a previous post, or to check if you’re missing out on something.
Next time you go to access social media, pause for a moment and clarify your motivation for doing so.
Are you using social media as a substitute for real life? Is there a healthier substitute for your social media use? If you’re
lonely, for example, invite a friend out for coffee instead. Feeling depressed? Take a walk or go to the gym. Bored? Take up a new
hobby. Social media may be quick and convenient, but there are often healthier, more effective ways to satisfy a craving.
Are you an active or a passive user on social media? Passively scrolling through posts or anonymously following the
interaction of others on social media doesn’t provide any meaningful sense of connection. It may even increase feelings of isolation.
Being an active participant, though, will offer you more engagement with others.
Does social media leave you feeling inadequate or disappointed about your life? You can counter symptoms of FOMO by
focusing on what you have, rather than what you lack. Make a list of all the positive aspects of your life and read it back when you feel
you’re missing out on something better. And remember: no one’s life is ever as perfect as it seems on social media. We all deal with
heartache, self-doubt, and disappointment, even if we choose not to share it online.

Step 3: Spend more time with offline friends

We all need the face-to-face company of others to be happy and healthy. At its best, social media is a great tool for facilitating
real-life connections. But if you’ve allowed virtual connections to replace real-life friendships in your life, there are plenty of ways
to build meaningful connections without relying on social media.
Set aside time each week to interact offline with friends and family. Try to make it a regular get-together where you always
keep your phones off.
If you’ve neglected face-to-face friendships, reach out to an old friend (or an online friend) and arrange to meet up. If you both
lead busy lives, offer to run errands or exercise together.
Join a club. Find a hobby, creative endeavor, or fitness activity you enjoy and join a group of like-minded individuals that meet
on a regular basis.
Don’t let social awkwardness stand in the way. Even if you’re shy, there are proven techniques to overcome insecurity and
build friendships.
If you don’t feel that you have anyone to spend time with, reach out to acquaintances. Lots of other people feel just as
uncomfortable about making new friends as you do—so be the one to break the ice. Invite a coworker out for lunch or ask a neighbor
or classmate to join you for coffee.
Interact with strangers. Look up from your screen and connect with people you cross paths with on public transport, at the
coffee shop, or in the grocery store. Simply smiling or saying hello will improve how you feel—and you never know where it may lead.

Step 4: Express gratitude

Feeling and expressing gratitude about the important things in your life can be a welcome relief to the resentment, animosity,
and discontent sometimes generated by social media.
Take time for reflection. Try keeping a gratitude journal or using a gratitude app. Keep track of all the great memories and
positives in your life—as well as those things and people you’d miss if they were suddenly absent from your life. If you’re more prone to
venting or negative posts, you can even express your gratitude on social media—although you may benefit more from private reflection
that isn’t subject to the scrutiny of others.
Practice mindfulness. Experiencing FOMO and comparing yourself unfavorably to others keeps you dwelling on life’s
disappointments and frustrations. Instead of being fully engaged in the present, you’re focused on the “what ifs” and the “if onlys” that
prevent you from having a life that matches those you see on social media. By practicing mindfulness, you can learn to live more in the
present moment, lessen the impact of FOMO, and improve your overall mental wellbeing.
 Volunteer. Just as human beings are hard-wired to seek social connection, we’re also hard-wired to give to others. Helping
other people or animals not only enriches your community and benefits a cause that’s important to you, but it also makes you feel
happier and more grateful.

Helping a child or teen with unhealthy social media use

Childhood and the teenage years can be filled with developmental challenges and social pressures. For some kids, social
media has a way of exacerbating those problems and fueling anxiety, bullying, depression, and issues with self-esteem. If you’re
worried about your child’s social media use, it can be tempting to simply confiscate their phone or other device. But that can create
further problems, separating your child from their friends and the positive aspects of social media. Instead, there are other ways to help
your child use Facebook, Instagram, and other platforms in a more responsible way.
Monitor and limit your child’s social media use. The more you know about how your child is interacting on social media, the
better you’ll be able to address any problems. Parental control apps can help limit your child’s data usage or restrict their phone use to
certain times of the day. You can also adjust privacy settings on the different platforms to limit their potential exposure to bullies or
predators.
Talk to your child about underlying issues. Problems with social media use can often mask deeper issues. Is your child having
problems fitting in at school? Are they suffering from shyness or social anxiety? Are problems at home causing them stress?
Enforce “social media” breaks. For example, you could ban social media until your child has completed their homework in the evening,
not allow phones at the dinner table or in their bedroom, and plan family activities that preclude the use of phones or other devices. To
prevent sleep problems, always insist phones are turned off at least one hour before bed.
Teach your child how social media is not an accurate reflection of people’s lives. They shouldn’t compare themselves or their
lives negatively to others on social media. People only post what they want others to see. Images are manipulated or carefully posed
and selected. And having fewer friends on social media doesn’t make your child less popular or less worthy.
Encourage exercise and offline interests. Get your child away from social media by encouraging them to pursue physical
activities and hobbies that involve real-world interaction. Exercise is great for relieving anxiety and stress, boosting self-esteem, and
improving mood—and is something you can do as a family. The more engaged your child is offline, the less their mood and sense of
self-worth will be dependent on how many friends, likes, or shares they have on social media.

*** END of LECTURE NOTES in PURPOSIVE COMMUNICATION***

For the Final Requirement:

Group your selves into four.
Choose one topic and present it in the class depending upon your choice of method (dialogue, interview, skit, small group
communication, visual presentation, discussion, or any form of communication).
English is the medium of communication.
Pre-recorded presentation is preferred (Video Recorded).
Be sure that each member has his part in the conversation proper.
The allotted time is within TEN Minutes only.
You may use props and other devices. No foul language allowed.
Date of Presentation/Performance with FINAL Grade: May 16, 2022.

Topics/Activities/Scenarios about:
1. “Corporate Meeting in the Workplace about Corporate Social Responsibility Project”
2. “Interviewing Applicants”
3. Short Speeches of Group Members on COMMUNICATION or GLOBALIZATION
4. Skit (Short Drama) about Intercultural Communication
5. Workplace Meeting on upcoming Foundation Anniversary
6. The Different Faces of Globalization in the Higher Education
7. Social Media on the Youth of Today
Thank you and good luck.
/smjjr