TELESUP PRIVATE UNIVERSITY

CTP MODALITY

“PROJECT OF A COMPANY”

Course : Business Administration

Career : Accounting and finance

They present :
Flowers Taboada, Fany
Córdova Carhuapoma, Deysi
Márquez Andrés, Sirci
Escobar Tangoa, Mily

Teacher :
Lic. Gino, Corvetto

Cycle: II
Year:

2014
 Dedication
This work is dedicated to our parents
for the support they give us unconditionally
day to day.
 Introduction

This work has been prepared as a project study for the installation of a small company
dedicated to the production of fine pastries and the personalized delivery of cakes.

The results obtained will help us to have knowledge of the different areas in which a
company of this type is immersed, from the idea of the project, the legalization of the
business, taxes, human resources, logistics, the market situation, the product positioning
and others.

For the study, the characteristics of the product and the target population to whom it is
directed were taken into account. Because they are from a medium-high economic
segment, they have certain characteristics in terms of their pace of life.

To reach results, secondary information (studies carried out) was mainly used in a survey,
due to the short time, results were inferred from these studies, and the respective
conclusions were reached .
 Index

Chapter I
1.- Name of the company
1.2 Project activity
1.3 Features
1.4 Mission
1.5 Vision
1.6 Objectives
1.7 Company location
1.8 Company distribution
1.9 SWOT Analysis
1.10 Marketing plan
1.10.1 Environment analysis
1.11 Analysis of the business sector

Chapter II
2.1 Market research
2.2 Product design for the market
2.3 Competitor analysis
2.4 sales strategies
2.5 promotional strategy
2.6 Service policies
2.7 Product analysis

Chapter III
3.1
Cake shop
Contact us at
phone: 4502-2431
www.pasteleriadely.com.pe

Deysi
Fany
Mily
Sirci
 Chapter I
YO. PROJECT'S NAME:
“ Dely Pastry Shop”

1.2 PROJECT ACTIVITY:

DELY is a small company dedicated to satisfying the excitement of the birthday
customer when they receive their cake because we want to keep this moment in their
memory.

1.3 FEATURES:
 The company will direct production to 60% fine pastries and 40% snacks.
 The activity refers to the production and distribution process through direct sales to
customers at the premises or through delivery service.
 Production will guarantee the use of adequate, quality and good presentation
inputs.
 The level of technology, although oriented to a small scale, will be that which
guarantees adequate production according to the specifications provided.

1.4.-MISSION:
The Mission of DELY Pastry Shop is to develop top quality products, based on
excellent raw materials, with commitment, honesty and love for what we do, thereby
providing the customer with an excellent and innovative experience, in a comfortable
environment, with a service friendly, where everything is arranged towards the total
satisfaction of our most demanding clients, generating in them the desire to repeat it
and in turn transmit it to their loved ones.

1.5.-VISION:
The Vision of DELY Pastry Shop is to be recognized and admired for its products and
human quality with which it provides its services, highlighting work efficiency and
timely delivery of the product at the metropolitan and national level; innovating with
quality in an environment of harmony and joy of work.

1.6 GENERAL OBJECTIVE OF THE COMPANY:

 Offer food products to satisfy the needs of human consumption, through raw
materials, transformation and sale, and with trained personnel; thus contributing to
the economic development of the population.

1.7.-SPECIFIC OBJECTIVES

 Know, master and apply the new pastry techniques current in the world.
 Correctly execute the repertoire of Peruvian and international pastries.
 Know, master and put into operation all the utensils and machines at the service of
the pastry shop.
 Plan, organize and direct the operation of the gastronomic area focused on pastry
in restaurants, hotels and the like.
 Determine the cost of raw materials and its impact on the price of finished
products.
 Ensure the safety of the food chain and check its quality.
 Perfect and optimize the correct use of raw materials, seeking their best
performance.

1.8 COMPANY LOCATION

The DELY pastry shop is located in Santa Clara on Av. The stars on the central road
in front of Plaza see. The premises have all the basic services such as drinking
water, electricity, telephone, sewage; It also has space to serve customers when
they need to serve desserts and taste them instantly, ventilation, etc.
1.9.-SWOT ANALYSIS:
The external environment is represented by Opportunities and Threats or risks; The
internal environment considers the analysis of Strengths and Weaknesses.
Strengths:
 The relationship that the company has with the clients to whom it offers the
product.

 A market without much competition regarding the service provided.

 Access to current technology and innovations that may occur in

the product and service.

Opportunities:
 It is a market that is growing in the area, there is a greater quantity
of people who live in Urbanizations, are under development and are
needing this product and service
.
 At the moment it is the best service that the user has the ability to access.
target consumer.

Weaknesses:
 Totally innovative service, which can cause slow growth in sales.
 The costs of the service are relatively high and must be reduced by
increasing demand and therefore productivity levels.

Threats:
 The appearance of new competitors which can affect sales and
Therefore, income decreases, causing a slow recovery.

 Substitute products and services that satisfy the needs of the

potential client
1.10 Marketing Plan

1.10.1 ENVIRONMENT ANALYSIS

YO. Economic:

Currently our country is in a moderate economic situation, which is why the sector to
which our products are going to be directed are more careful about the destination
of their expenses and at the same time are more demanding of the products and
services they need.

II. Sociocultural:

The consumption of fine pastry products is a characteristic that the majority of

households in Lima have, from the high socioeconomic group to the typical average,
which implies that there is a potential need.

Trying to deliver a personalized cake means talking about three factors: the quality,
freshness of the product and the health of the people, since the composition of the
products is based on natural ingredients in both the creams and the decoration. ,
since the objective is to satisfy the customer.

III. Technology:

The level of technology, although oriented to a small scale, the machines will be
those that guarantee adequate production.
For example:

A Pastry Oven
A Semi-industrial Blender
A Conservative-Freezer

1.11 ANALYSIS OF THE BUSINESS SECTOR

The entry of new competitors:

In this market, the entry of competitors exists, they have existing technology in the
market and institutions that provide adequate training in the preparation of these
 products, it must be considered that there are no barriers in this regard and that in
the medium term there will be new income from competitors.
An important barrier to entry may be the reduction of costs, which can be achieved
with increased productivity and market development. Let us consider that this
market is one of profit by sales margin and not by volume, which may be
characteristic of another socioeconomic group.
Serving this market will imply an increase in supply in the baking industry; It
represents transfer of consumers from one brand product to another and new
consumers.

The threat of substitutes:

The closest substitutes are higher priced products, which in most cases are within
the reach of the potential market. On the opposite side, it would be to continue as is
happening now, the use that consumers give it to fulfill their commitments such as
birthday parties, children's parties, company anniversaries, promotions and others.

The bargaining power of buyers:

Buyers have power due to the type of economic sector to which it is directed, which
could influence, on the one hand, to request lower prices but maintaining quality.
The company will have to guarantee the product and personalized attention to
consumers. Distribution and promotional costs must be included.

The power of provider's negociation:

The supplies and materials that are necessary for the manufacture of the cake and
snacks and others can be found in various local companies. There will be no supply
limitation.

Rivalry between existing competitors:

At the socioeconomic segment level, there are not several companies in the market
that provide this service.
There are companies that offer the product with a variety of complementary
services, these are Cafes, Bakeries, Ice Cream Parlors, Delivery Services, with the
difference of us who produce products that contain high quality vitamins and
proteins (quinoa flour, kiwacha, Maca). .
CHAPTER II

THE MARKET

2.1 MARKET RESEARCH :

Study the tastes of potential clients, through:

 Tasting fairs.
 Culinary quizzes.
  Customer satisfaction surveys.
 Investigation of the service provided by the competition

2.2 Product Design for the market

Product packaging:
The different desserts at the time of sale will have a packaging that will have the
name and logo of the companies in this case “Pastry Dely tart including the date of
preparation.

Advertising: they are made:

 Frills
 Triptychs
 Posters
 Posters
 Product menu

The same will be distributed in the different neighborhoods of Santa Clara and its
surroundings, and our company will also be made known through the media.

Image:
A design will be applied, in terms of presentations of the premises, that adjusts to the
novelty in terms of colors and designs, including the company logo.

Brand :
It will have a logo with the name of the company “Pastelería Dely tart”
 Health Register

Uniform : Dress pants, white shirt, white apron and white cap

Customers
Our clients are located in Santa Clara and its surroundings. The living status of our
clients is medium to medium-low since some are dedicated to having their own
businesses such as bazaars, stores, dining rooms, markets, etc.

These customers will purchase our products for their price, quality, and customer
service offered by our salespeople and company staff.

Many of our customers are interested in consuming our products since we

differentiate ourselves in quality and prices, as well as the time it takes to move from
Santa Clara and go to Vitarte or other places to look for products at a lower price.
Other customers do not have the same opinion since They say that those who are
here in Santa Clara only have higher incomes during seasons and holidays and the
rest of the months they only do so to save their investments and pay rent and basic
services.

2.3 COMPETITOR ANALYSIS

 With the establishment of this company in Santa Clara we would have direct
competition with:

square see

There are also other positions that are:

Bakeries
Restaurants
Markets

2.4 Sales strategies

For our company to emerge more and more into the future, the company must use
the necessary sales strategies to cover more of the market and continue growing:

 We must provide excellent service to customers who visit and purchase our
products, and tell them the services we offer and that we are ready to serve
them.

 Demonstrate trust, kindness, and respect to all the public who visit the
company

 Those potential customers who visit and observe the products must be
provided with information on the characteristics of the products, that they
are good, exquisite, of quality, at low prices, so that they are pleased and
purchase our products.

 When the customer enters the store, you must greet them giving motivation
for their purchase and when they leave they must say: “We are here to
serve you” and “come back soon.”

2.5 PROMOTIONAL STRATEGY

Positioning
 It should focus on seeking to gain a foothold in the minds of consumers with “quality
desserts and fair prices”, where the company manages so that the quality of the
products is excellent and that it can have prestige and comparative image.
For this, the application of designs and colors is necessary. Presentation of both the
infrastructure and the different products, reinforcing the brand so that it has prestige
and remains in the minds of consumers so that they can purchase our desserts daily.
For this, it is also necessary to have suppliers who can supply quality materials.
They will participate in events through which different desserts with various flavors will
be exhibited, complemented by brochures and posters where the address where it is
located, the different prices, etc. will be mentioned. The inauguration of the premises
will be done through invitations, delivery of:
 Posters
 Frills
 ID card
 Triptych
 Banners etc.

The product will be shown, giving it in small portions to potential consumers.

The infrastructure will be attractive with cafeteria services

2.6 SERVICE POLICIES

 Serve the customer with kindness upon entering the premises
 Know about the products sold and what they contain
 Take care of hygiene in terms of clothing, which must be clean, personal
hygiene, and the premises must be well presented.
  Give a guarantee of the product that is of quality and that it is in perfect
condition for consumption
 The expiration date and preparation of the different desserts are due.

2.7 PRODUCT ANALYSIS

The “Dely tart” pastry shop has specialized in the production of different pastry
products for the taste of our customers.
All these products will be produced under quality standards and following tradition
and new innovations, giving each product a name.
In addition, our company will have all the hygiene and quality requirements that you
deserve.
The entire manufacturing process is continually controlled and carried out under
hygienic conditions that guarantee a product with the properties (texture, color, flavor
and smell) ideal for use in the production of our products.

CHAPTER III
Products
3.1 PRODUCTS WE OFFER AND PRICES
TRES LECHES CAKE
Ingredients
For the sponge cake :
6 eggs
 200 grs. of sugar
200 grs. Of flour
100 grams of quinoa flour
1 tsp. vanilla
1 tsp. baking powder

For the cream:

1 pot of condensed milk (large)
1 pot of evaporated milk (large)
1 pot of heavy cream (large)

For the meringue :

3 egg whites
Sugar

Dessert: Almond pie

Ingredients.
Flour: 4 ounces
Quinoa flour 2 ounces butter .10 ounces condensed milk: 1 ½ jar
Royal powder: 1 tablespoon
Steamed milk: 1/2 pound
Regular milk: 1/2 pound
Cornstarch: 2 ounces
Vanilla essence: 3 drops
Almond: 1 case
Egg

Chocolate cake

1 cup quinoa flour

1 cups of flour
3 teaspoons baking powder
½ cup of Cocoa
1 cup of milk
4 eggs
½ cup margarine
1 ½ cup sugar

fudge
1 jar of condensed milk
4 tablespoons of Cocoa
3 teaspoons hot water
1 tablespoon butter
½ teaspoon vanilla

black jungle cake

Genoese chocolate sponge cake :
80 gr. white wheat flour.
20 gr. cocoa powder.
30 gr. butter.
3 large eggs.
90 gr. ground white sugar.
 Chocolate chantilli :
100 gr. 50% cocoa chocolate.
250 ml. whipping cream
25 gr. ground white sugar.

Macerated Cherries :
18 fresh cherries.
60 ml cherry brandy
60 ml. water
60 gr. White sugar.

Chantilly cream :
400 gr. whipping cream
40 gr. ground white sugar.

Chocolate chips.

Cakes and prices

Apricot
Vanilla keke moistened with syrup
From: S/.39.00

Chocolate
Our classic chocolate Keke
From: S/.25.00

Delicacy of Delicacy
Vanilla keke moistened with cinnamon syrup
From: S/.25.00




Sweet Emily
Moist vanilla sponge cake with pastry cream filling...
From: S/.25.00

Peaches with Chantilly

Vanilla sponge cake moistened with peach syrup...
From: S/.25.00

Cinnamon
Genoese sponge cake soaked with cinnamon rum syrup...
From: S/.25.00




Soursop
Moist sponge cake with double filling of soursop pulp...
From: S/.25.00

German Cake
Chocolate keke moistened with cinnamon syrup and...
From: S/.25.00

Creole Cake
Thin layers of shortcrust pastry filled with chocolate...
From: S/.25.00


Lucuma cake
Chocolate keke moistened with fruit syrup...
From: S/.28.00

Mocha Cake
Moist chocolate keke with double cream filling...
From: S/.30.00

Frozen Cake
Delicious vanilla sponge cake with a thin layer....
S/.46.00


Marble Cake
Vanilla and moist chocolate keke with white delicacy filling...
From: S/.25.00

Sacher cake
Chocolate keke moistened with pisco syrup.
From: S/.25.00

Sublime Cake
Two layers of sponge cake and one layer of chocolate
From: S/.28.00
3.2 COMPANY MACHINERY AND EQUIPMENT

EQUIPMENT SOL PRICE

a processor 525.00
A steel table with refrigerator 9,800.00
A kitchen with an oven 1,676.00
Two mixers 3,955.00
a scale 105.00
A blender 140.00
A Counter 800.00
an exhibitor 3,500.00
Utensils

UTENSILS SOL
PRICE
Three stainless steel molds 30.00
Five Rings of 18 cm diameter 37.50
Two No. 30 molds 40.00
Four rubber spatulas 36.00
Two sets of pots for six pieces 280.00
Two flat spatulas 30.00
A dozen "bags" 175.00
Two sets of sifters 14.00
a grater 5.00
A large decorating comb 110.00
A small grater comb 71.00
A set of nozzles 170.00
A set of knives 70.00
Four sets of sleeves 60.00
1,128.50

We are also going to use the following inputs which are

Supplies
The inputs to use are:

 Flour
 Baking Powder
 Oil
 White sugar
 Brown Sugar
 Powdered sugar
 Baking soda
 Coffee
 Maraschino Cherries
 Fishtail
 Peach preserves 500cc
 Butter
 Salt
 Milk cream
 Egg
 Condensed milk
 Chestnut
 Strawberries
 Soursop
 Cinnamon powder
 Vanilla
 Blancmange
 Quinoa
 fudge
 Kiwacha
 White Swiss Chocolate
 Swiss Milk Chocolate
 Fresh Milk
 cocoa
3.3 Distribution of the location of the Facilities

Parked

SSHH men
Administration Box Table
Department

Showcase
Table SSHH Women

Table
Production and

Door
workers department

It will have a coffee bar/bar inside the premises so that people can purchase
desserts and consume them in the place that will have white tables and chairs with
blue tablecloths.
The pastry shop, which is located in Santa Clara, has the quality of space for
manufacturing and marketing which we are going to describe:
 Space to install a small office to invoice orders and sales
 Operational department where the cakes will be made
 Space for the location of display cases and display of desserts
 Freezer space
3.4 The investment plan includes and costs
Our investment of the 4 partners is 15,000.00 each, in total it would be 60,000.00

Suns

 Machineries + PC 20,501.00

 Basic furniture (display case and shelves)

Various tools 1,128.50
(work table, scale, molds,
Pastry implements and utensils)

 Pre-operating expenses (licenses) 750.00

 Working capital (materials and direct labor) 10,264.00

 Local decoration
(Tables, chairs, lamps, etc.) 3,500.00

Administrative expenses and other fixed expenses

1,000.00

Total S/. 37,143.50

costs first month second third fourth fifth month sixth accurate
month month month month

cakes 40 cakes 48 cakes 60 cakes 70 cakes 70 cakes 80 25.oo to 35.00

varied cakes for ten servings

empanadas 70 75 80 85 90 100 1.50

cakes 40 50 60 70 80 90 3.00
in portions

snacks 10 dozen 14 dozen 18 dozen 22 dozen 26 dozen 30 tens cent 25.00

salty pitipan
,mini triple, causes,
etc
snacks 10 dozen 14 dozen 18 dozen 22 dozen 26 dozen 30 tens cent 20.00
pionono sweets, alfajores
, donuts, cookies, stars
cold drinks, hot drinks
 Chapter IV
Organization

4.1 Company Organization Chart

4.1 Company Organization

general meeting of shareholders

It is the highest ranking body within the company, it is the representation of the
partners, who decide the company's own affairs (capital increase, approval of balance
sheets, financial flow). They appoint or renew the Managers.

Administrative manager:
Appointed by the General Meeting of Shareholders, he will be in charge of planning,
controlling and directing production within the company. The administration must
develop the activity plan, evaluate quality control and carry out the annual
development plan, for which it will have the support of the technical Sales Manager.
In addition, they must be in permanent contact with the authorities and establish the
improvements and considerations that may arise within the scope of their
intervention.
Administration of
Sales Manager:
Appointed by the General Meeting of Shareholders, in charge of promoting the
product in the target market, developing sales policies, analyzing the conditions of
potential clients.
Within the marketing policy, design of strategies to position the product in the District,
based on the objectives set by the company.
Attention to purchase orders, quotes and billing thereof.

Sales Manager
Appointed by the General Meeting of Shareholders, in charge of promoting the
product in the target market, developing sales policies, analyzing the conditions of
potential clients.

Production area
Both the Sales and Administrative Manager will be in charge of planning, production
control, evaluation and development of productive activities.
The area will manage material and human resources. Their work must be supported
by aspects of improvement in the permanence or improvement of the quality of the
product. Provide the facilities and cover the needs for the sales area.

Helpers:
These people will be a support for the production area and must know the productive
activities of the business which will allow them to cover the set of work requirements:
design, production, quality control and the priority tasks to which they will be
dedicated.
These operators, in addition to the production, must comply with the technical
standards given for their design, comply with the quality control standards.
Because operations require special care, in order not to cause losses, it is important
to take into account the technical aspects given by the management in charge of this
project.
 Conclusion

In our company we have tried to meet the objectives of

offering the best quality in our products to satisfy the
tastes and needs of our clients for those special
occasions, and thus leave them with a nice memory.