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    610de5ceee34e465ed1cafcb - Brand Questionnaire Taro

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    Aderayo Onipede

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    610de5ceee34e465ed1cafcb - Brand Questionnaire Taro

    Uploaded by

    Aderayo Onipede
    1 views5 pages

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    610de5ceee34e465ed1cafcb_Brand-Questionnaire-Taro

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    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    1 views5 pages

    610de5ceee34e465ed1cafcb - Brand Questionnaire Taro

    Uploaded by

    Aderayo Onipede

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    BRAND PLANNING QUESTIONNAIRE Undersanding Your Brand

    1.0 Brand Story

    Your Story Brand Positioning


    A brand story is a cohesive narrative that Think about how you want your customers to experience your brand as a
    encompasses the facts and feelings that are consumer, and how you want your audience to feel when interacting with your
    created by your brand (or business, if you prefer). brand. It helps uncover the real goals of the business. Your audience is one of
    Unlike traditional advertising, which is about the biggest factors in considering the success of the brand, so ensuring the right
    showing and telling about your brand, a story vision and opinion of it is key. This translates into the design of your branding,
    must inspire an emotional reaction. making sue the elements are used to emulate certain thoughts and feelings.

    Created by Taro Design Co. / www.tarodesign.co


    BRAND PLANNING QUESTIONNAIRE Undersanding Your Brand

    2.0 Brand Values

    What are your Brand’s Values? Identify keywords:


    Your brand values dictate who you are as a brand. Essentially, For example:
    the feelings that you want your consumers to feel when engaging
    with you. This set of adjectives can define your personality and - fresh
    identity, indicating how you are different from others. - ethical
    - fully-transparent
    - mindful
    - impactful
    - natural
    - pragmatic
    VALUES &
    GOALS

    YOUR BRAND

    PRODUCT
    AUDIENCE SERVICE

    Created by Taro Design Co. / www.tarodesign.co


    BRAND PLANNING QUESTIONNAIRE Undersanding Your Brand

    3.0 Brand Voice

    Brand Voice
    Use this spectrum as a tool to help identify your brand’s voice.

    FUNNY HUMOR SERIOUS

    CASUAL FORMALITY FORMAL

    SASSY RESPECT RESPECTFUL

    ENTHUSIASTIC ENTHUSIASM MATTER-OF-FACT

    Who might it be like if it were a person?

    Created by Taro Design Co. / www.tarodesign.co


    BRAND PLANNING QUESTIONNAIRE Undersanding Your Brand

    4.0 Questionnaire

    Explore Your Brand

    01 What is the story behind your brand? 06 How would you describe your personality and
    style?

    02 What words would you use to describe your brand


    and the work you create? 07 How would you describe your brand’s personality
    and style?

    03 What is your favorite part of the work that you do?


    08 If your brand were a color, what would it be?

    04 What are the primary sources of inspiration behind


    your brand and the work you share with the world? 09 How do you want your incoming clients to feel
    when they visit or see your brand?

    05 What goods or services do you offer through your


    business? If this involves more than one good or
    service, try organizing them into categories or “brand
    10 How do you envision your business looking in the
    next six months, one year, five years?
    pillars” that you can focus on. Don’t hesitate to dream big and let your goals
    influence your branding.

    Created by Taro Design Co. / www.tarodesign.co


    BRAND PLANNING QUESTIONNAIRE Undersanding Your Brand

    5.0 Don’t Stop There

    Research, Plan, and Be Inspired


    01 02 03
    Discover Your Brand Visually Ideal Client Avatar Photography

    Pinterest, Dribbble, Instagram, the Outline as many details as you’d like to Photography is a hugely defining factor
    street, the beach, and Earth are form a well-rounded profile of your ideal for many business, and should be
    all great places to start. Source client, so that you can refine your brand approached with the idea that it offers
    and gather photos, work from and speak to your audience with this the quickest, most succinct means to
    others, and any elements relevant person in mind.Think: convey exactly what your business does.
    to your brand together into a It can also be used to convey non-verbal
    moodboard or collection. How old are they? messaging, emotion and mood.
    Where do they live?
    What do they do for a living? There are a few different routes - style a
    What are their hobbies? photoshoot, or source stock or bundled
    What is their name? images. ideal client, so that you can
    refine your brand and share your work
    with this person in mind!

    Created by Taro Design Co. / www.tarodesign.co

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