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    Digital Marketing Strategy

    Uploaded by

    mahawedasreeconstructions

    Copyright:

    © All Rights Reserved

    Digital Marketing Strategy

    Uploaded by

    mahawedasreeconstructions
    24 views4 pages

    Copyright

    © © All Rights Reserved

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    Digital Marketing Strategy

    Uploaded by

    mahawedasreeconstructions

    Copyright:

    © All Rights Reserved
    of 4

    https://digitalithub.

    com/

    Digital Marketing Strategy

    In this topic, you’ll learn how to approach the design and execution of a successful digital
    marketing strategy.

    What is a digital marketing strategy?

    A digital marketing strategy is a detailed plan on how you can utilize the different digital
    marketing channels to achieve your business goals.

    When you design a digital marketing strategy you need to consider which channels to use,
    the resources (people, time, and money) to assign to each channel and what to expect in
    terms of results.

    A common mistake made by many digital marketing managers or small business owners is
    that they try to execute everything at once and at the end of the day they get no results.

    This is because they don’t have the necessary expertise to run digital marketing campaigns
    or because they end up spending their budgets on channels that are not suitable for their
    business.

    Example of a Digital Marketing Strategy:

    Although each and every digital marketing strategy is unique and based on the specific
    needs and goals of a business, you can read below an example to help you understand how
    all marketing channels can work towards a common goal.

    Example: Digital Marketing Strategy for a company selling digital products (online courses,
    ebooks, etc.).

    All Rights Reserved to Digital IT Hub Software Solutions https://bootcamps.digitalithub.com/


    https://digitalithub.com/

    Step 1: Website – The first step is to create a website that is fast and mobile-friendly. The
    website should have several landing pages (or sales pages) to present the company and its
    products.

    Step 2: SEO – The next step is to perform an SEO Audit and identify which areas need to
    be optimized for SEO. Technical SEO should be tackled first, then On-Page SEO and last
    Off-Page SEO.

    Step 3: Content Marketing – Based on the results of thorough keyword research and
    findings of the SEO Audit, you should create a content marketing plan that will include:

    ● What kind of content to create for the website (text and videos)
    ● When to publish it (publishing calendar)
    ● How to promote it (can include social media channels, email, and PPC
    campaigns).

    Step 4: Social Media Marketing – Utilize all social media marketing campaigns to promote
    brand awareness and sales. Identify which social media channels are suitable for marketing
    your business (based on customer profiling) and create a schedule for publishing content on
    those networks.

    At the same time, start creating lists of influencers and other people that are most likely to be
    interested in your products or share your content on social media.

    All Rights Reserved to Digital IT Hub Software Solutions https://bootcamps.digitalithub.com/


    https://digitalithub.com/

    Step 5: Email Marketing – Start building an email list using several CTA areas on your
    website and social media channels.

    Your initial goal is to get people to sign up for your newsletter or register to download free
    material or register for free trials.

    Create several email marketing funnels to get ‘push’ your subscribers from the awareness
    stage to the conversion stage.

    Step 6: Pay-Per-Click Advertising – In parallel to the above activities set up a Google Ads
    Campaign to target people searching for product-related keywords on Google and
    remarketing campaigns on Facebook to go after users that visited your website but did not
    convert.

    Step 7: Video Marketing – Part of step 3 above is to identify which topics/keywords you can
    create video content. Publish your videos on a dedicated YouTube channel, on Facebook,
    Instagram and any other platforms you are targeting in your campaigns.

    For each video create a blog post on your website and embed the video with text content.

    Step 8: Mobile Marketing – Consider creating a mobile app that users can download from
    the App Stores that will include your latest news and ways for people to access your courses
    through your app.

    Step 9: Measure and Analyze the results – Ensure that you have Google analytics
    installed and configured correctly and that you can accurately measure the effectiveness of
    the above campaigns.

    All Rights Reserved to Digital IT Hub Software Solutions https://bootcamps.digitalithub.com/


    https://digitalithub.com/

    Create an excel sheet and add for each campaign details about the cost, number of visits,
    number of conversions, people reached, etc.

    The above it’s just a summary of what your digital marketing strategy should include. If you
    are a small business with limited resources then it’s normal that you won’t be able to execute
    the whole plan from the very beginning.

    What you should do is to follow a step-by-step approach starting with your website, SEO and
    content marketing. Once you manage to have these in place for a number of months, you
    will gradually experience an increase in traffic and revenue and then you can add the other
    tools to the mix.

    KEY LEARNINGS

    Your digital marketing strategy is a series of actions that help you achieve your business
    goals through carefully selected online marketing channels. These channels include paid,
    earned, and owned media, and can all support a common campaign around a particular line
    of business.

    Running a full-blown digital marketing campaign will require a lot of effort, time and
    resources. The best way is to follow a step by step approach. Start with the channels that
    are most important to your business, run profitable campaigns and then move on to other
    channels.

    The Digital Marketing Checklist topic will give you a good idea of ALL the tasks you need to
    execute and you can use that as your digital marketing template.

    All Rights Reserved to Digital IT Hub Software Solutions https://bootcamps.digitalithub.com/

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