Waseem Raza

waseemraza044@gmail.
com
waseemraza044@gmail.com
waseemraza044@gmail.com
+91 9818601846
Bihar
Waseem Hasan Raza
PROFILE SUMMARY
 Dynamic Sales Executive with 12.06 years of experience in FMCG channel sales and Customer
Marketing. Gained expertise in data analysis, customer marketing, Channel sales & distribution
management.
 An organized and creative professional with proven marketing & sales skills and a desire to learn more.
KEY RESPONSIBILIES
 To fulfil and achieve distribution and sales objectives for key brands in the on-trade channel by
successful implementation of sales strategies and plans
 To ensure full compliance of sales, price management, promotion and merchandising
WORK EXPERIENCE
Organisation : Cargill India Pvt ltd. (Bihar & Jharkhand)

Designation : Sales Executive.
Working duration : From June 2018 to Present
o To ensure distribution objectives for specific SKUs are achieved as per sales plan
o To ensure target price levels for both trade and consumers are implemented
o Develop and maintain amiable win-win relationship with key customers
o Giving regular feedback and information of our brand performance and competitive activity
o Contribution to Local Activities
o Identifying sales opportunities
o Managing customer accounts
o Develop new business opportunities
o Develop and maintain amiable win-win relationship with key customers
o Provide timely and accurate information for the updating of Salesforce.com
o Ability to work under pressure to deliver target within tight deadlines
o Insuring field discipline. , MIS reports
o Launching of innovative products for staying in the market.
o Placing the products in retail outlets for consumer benefit.
o Prime importance is held by the primary and secondary sale
o Responsible for checking quantity and quality of products prior to delivery
Organisation : Bunge India Pvt Ltd. (Bihar & Jharkhand)

Designation : Sales Officer
Working duration : February 2016– June 2018
Organisation : Bunge India Pvt Ltd. (West Delhi & East Delhi)
Working duration : June 2014– January 2016
o Building relationships with new customers and distributors.

o Using negotiation and communication skills to sell new products in small retail outlets to
maximize shelf space send increase market share.
o Increasing the visibility of products via implementing POS displays.
o Dealing with the dealers, distributors and channel Management
o Forecasting monthly/annual sales targets and executing them in a given time frame there by
enhancing existing clientele.
o Driving sales efforts for attainment of periodical targets with a view to optimize revenue from
primary and secondary markets.
o Performs sales activities on major accounts and manages and develops sales and sales support
staff.
o Accurately forecasts annual, quarterly and monthly revenue streams.
o To develop sales strategies to improve market share in all product lines.
o Interprets short- and long-term effects on sales strategies in operating profit.
o Creating and acquiring of New Distributor.
o Collection of orders placed by the vendors and managing supply chain.
o Handling General trade, Chanel Sales, primary Sales, Secondary sales.
o Responsible for communicating and formulating sales plan, Distributional
plan, sales promotional plan and Sales forecasting.
o Achieving individual and teams targets.
o Co-ordination with Distributors and Retailers.
o Handle to sales promotion activities.
o Resolution of Client’s problem
o Giving regular feedback and information of the products performance and competitive activity
o Regularly reviewing sales strategies and targets with sales managers.
o Insuring field Discipline and reports.
Organisation : Heritage Foods (India) Ltd. (South Delhi & North Delhi)
Working duration : September 2012– May 2014
o Liaising with suppliers to check the progress of existing orders;

o Checking quantities of goods on display and in stock;
o Reviewing our own sales performance, aiming to meet or exceed targets.
o Payment collection
o Co-ordination with dealers and retailers
Organisation : VRS Foods Ltd. (South Delhi)

Designation : Management Trainee
Working duration : February 2012– September 2012
o Market Survey.
o Checking quantities of goods on display and in stock;
o Recording sales and order information and sending copies to the Sr. sales officer;
o Reviewing our own sales performance, aiming to meet or exceed targets.
o Payment collection
o Co-ordination with dealers and retailers
EDUCATION
M.B.A Mangalmay Institute of Management & Technology

(Marketing & HR) Mahamaya Technical University, Noida
B.A (Hons) Dr.L.K.V.D College, L.N.M.U University,

Darbhanga (Bihar)
IT CREDENTIALS
Knowledge of: MS Office, use of Internet, Software and application knowledge.
ACHIVEMENTS
 Best Performer Award winner in Cargill India Pvt Ltd. Year 2022
 Best Performer Award winner in Bunge India Pvt Ltd. Year 2017
 Award New Initiatives & Market Expansion in Bunge India Pvt Ltd. Year 2016
PERSONAL DOSSIER
Date of Birth : 29th January 1987

Father’s name : Md. Qurban Ali
Nationality : Indian
Marital status : Married
Languages known : English, Hindi & Urdu
Date:
Place: (Waseem Hasan Raza)

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waseemraza044@gmail.

Organisation : Cargill India Pvt ltd. (Bihar & Jharkhand)

Organisation : Bunge India Pvt Ltd. (Bihar & Jharkhand)

o Building relationships with new customers and distributors.

o Liaising with suppliers to check the progress of existing orders;

Organisation : VRS Foods Ltd. (South Delhi)

M.B.A Mangalmay Institute of Management & Technology

B.A (Hons) Dr.L.K.V.D College, L.N.M.U University,

Knowledge of: MS Office, use of Internet, Software and application knowledge.

Date of Birth : 29th January 1987

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