Merger and Acquisition
Merger and Acquisition
Merger and Acquisition
Types of Merger
1. Congeneric/Product extension merger: Such mergers happen between companies
operating in the same market. The merger results in the addition of a new product to the
existing product line of one company. As a result of the union, companies can access a
larger customer base and increase their market share.
2. Conglomerate merger: Conglomerate merger is a union of companies operating in
unrelated activities. The union will take place only if it increases the wealth of the
shareholders.
3. Market extension merger: Companies operating in different markets, but selling the same
products, combine in order to access a larger market and larger customer base.
4. Horizontal merger: Companies operating in markets with fewer such businesses merge
to gain a larger market. A horizontal merger is a type of consolidation of companies selling
similar products or services. It results in the elimination of competition; hence, economies
of scale can be achieved.
5. Vertical merger: A vertical merger occurs when companies operating in the same
industry, but at different levels in the supply chain, merge. Such mergers happen to increase
synergies, supply chain control, and efficiency.
Advantages of a Merger
1. Increases market share: When companies merge, the new company gains a larger market
share and gets ahead in the competition.
2. Reduces the cost of operations: Companies can achieve economies of scale, such as bulk
buying of raw materials, which can result in cost reductions. The investments on assets are
now spread out over a larger output, which leads to technical economies.
3. Avoids replication: Some companies producing similar products may merge to avoid
duplication and eliminate competition. It also results in reduced prices for the customers.
4. Expands business into new geographic areas: A company seeking to expand its business
in a certain geographical area may merge with another similar company operating in the
same area to get the business started.
5. Prevents closure of an unprofitable business: Mergers can save a company from going
bankrupt and also save many jobs.
Disadvantages of a Merger
1. Raises prices of products or services: A merger results in reduced competition and a
larger market share. Thus, the new company can gain a monopoly and increase the prices
of its products or services.
2. Creates gaps in communication: The companies that have agreed to merge may have
different cultures. It may result in a gap in communication and affect the performance of
the employees.
3. Creates unemployment: In an aggressive merger, a company may opt to eliminate the
underperforming assets of the other company. It may result in employees losing their jobs.
4. Prevents economies of scale: In cases where there is little in common between the
companies, it may be difficult to gain synergies. Also, a bigger company may be unable to
motivate employees and achieve the same degree of control. Thus, the new company may
not be able to achieve economies of scale.
Characteristics of Acquisitions
The major characteristics of acquisitions are as follows:
1. Takeover of Firm: In acquisitions, a large company purchases or takes over a small
company by acquiring all its assets which are combined with the large company.
2. Original Identity: The original identities are retained by all the businesses who are
involved in the acquisition process. They do not lose their original identity.
3. Removal of Workforce: When a small entity is acquired by a large company departments
may get closed, and this may also lead to layoffs and forced retirements. Along with this,
major changes take place in the corporate culture.
4. Firm Gets New Name: The name and brand of an acquired company are often eliminated
by the larger company and a new name is given to the firm.
5. Transfer of Ownership: In acquisition process, the assets, processes and marketing of the
acquired company are been controlled and owned by the larger company.
Types of Acquisitions
There are various takeovers according to the type of acquiring business and the business being
acquired and also the method required for acquiring business to purchase the other. The various
types of acquisition are as follows:
1. Friendly Takeover: The takeover when both the companies agree for the takeover is
known as friendly takeover. The shareholder of the acquired company gets cash or may
receive some number of shares from the acquiring company.
2. Hostile Takeover: In this takeover, one company acquires the other company without
agreement. It is done only in public business because the acquiring companies take the
control of shares in stock of target company.
3. Reverse Takeover: In the reverse type of takeover, the small company buys the bigger
company or private company buys the public company for avoiding the security regulation
required to become a public company.
4. Back-Flip Takeovers: This is a rather uncommon type of takeover in which the acquirer
company becomes a subsidiary of the target company. After the takeover the business is
carried out in the name of the acquired company.
Benefits of Acquisitions
Acquisitions offer the following advantages for the acquiring party:
1. Reduced entry barriers: With M&A, a company is able to enter into new markets and
product lines instantaneously with a brand that is already recognized, with a good
reputation and an existing client base. An acquisition can help to overcome market entry
barriers that were previously challenging. Market entry can be a costly scheme for small
businesses due to expenses in market research, development of a new product, and the time
needed to build a substantial client base.
2. Market power: An acquisition can help to increase the market share of your company
quickly. Even though competition can be challenging, growth through acquisition can be
helpful in gaining a competitive edge in the marketplace. The process helps achieves
market synergies.
3. New competencies and resources: A company can choose to take over other businesses
to gain competencies and resources it does not hold currently. Doing so can provide many
benefits, such as rapid growth in revenues or an improvement in the long-term financial
position of the company, which makes raising capital for growth strategies easier.
Expansion and diversity can also help a company to withstand an economic slump.
4. Access to experts: When small businesses join with larger businesses, they are able to
access specialists such as financial, legal or human resource specialists.
5. Access to capital: After an acquisition, access to capital as a larger company is improved.
Small business owners are usually forced to invest their own money in business growth,
due to their inability to access large loan funds. However, with an acquisition, there is an
availability of a greater level of capital, enabling business owners to acquire funds needed
without the need to dip into their own pockets.
6. Fresh ideas and perspective: M&A often helps put together a new team of experts with
fresh perspectives and ideas and who are passionate about helping the business reach its
goals.
Post-Merger EPS
Many of the publicly traded acquiring companies are taking decisions to get merged on the basis
of the impact of acquis ion on EPS. Post-merger EPS is one of the easiest summary measure used
for depicting the economic impact of acquisition or merger on the acquirer. Thus, many of the
market analysts or the investors are using this measure. A condition of earnings dilution, even
temporary in nature, may adversely affect the market value for the acquiring company:
Post-merger EPS is computed as the Combined EPS, where the total earning after merger is divided
by the total number of shares after merger (including the number of shares of acquirer and the
target stock outstanding).
The formula for post-merger is as follows:
Post-Merger EPS = Total Earning After Merger/ Total Number of Shares after Merger
Or
Post-Merger EPS = Total Earning after Merger/ (Number of Shares of Acquirer + Number
of Target Outstanding Shares)
Meaning of Synergy
The term 'Synergy' is taken from the Greek word 'sunergos' which means 'separate parts works
together'. Originally, this term is used for representing the relationship between the two separate
parts.
However, the expectations from Merger and Acquisition synergies in today's scenario are quite
different from the original meaning of synergy because the former focuses more on representing
the relationships between the actual results generated by the two parts collectively.
As a concept of mergers and acquisitions, synergy is defined as the value and performance of two
combined companies, which is always intended to be greater than the aggregate value and
performance of individual companies or parts separately.
Synergy Benefits
The synergy benefits are as follows:
1) Increase in Revenue: The merged companies have a strong customer base because they
are able to sell more goods and services through broadened product distribution and thus
after merger the revenue of merged companies is significantly increased.
2) Reduction in Expenses: After merger, the combined companies can reduce their expenses
by optimizing their internal positions and by allotting additional responsibilities to the
existing roles.
3) Optimization of Process: After merger, the combined companies can optimism the
production or distribution process by considering the improved marketing tactics and
strategies, branding, advance technologies, and by implementing more effective
distribution methods.
4) Financial Economy: Based on the legal perspective, the combined companies can avail
tax benefits or support from the government. However, the acquiring company cannot
optimize the strategic position of the company just based on the financial economy. Thus,
financial economy cannot be a single value driver for accepting the deal of merger and
acquisitions.
5) Combined Workforces: After merger, the combined companies can improve their
efficiency and they can increase the volume of business by recognizing and eradicating the
terminations or by restructuring the flow of work.
6) Combined Technologies: After merger, the combined companies can combine their
technologies, which are alike in nature for attaining the strategic advantages in domestic as
well as in foreign market.
7) Market Expansion: After merger, the combined companies can enlarge the base of
customers and suppliers. This enables them to avail all opportunities present in a specific
market as well as to enter into a new market.
8) Reduction in Costs: After merger, combined companies can increase their purchasing
power and reduce the costs. Such reduction in costs is possible when the negotiation of the
company with the vendors is made on better terms, depending upon the demand for more
raw materials due to increase in output.
Concept of Demerger
Demerger or spin-off refers to a business strategy where a company particularly the larger
company is divided or split into two or more units i.e., into number of small units operating
separately. The objective of all smaller units is the same. Thus, the shares are individually sold to
the public. Generally, demerger is done so that each of the unit can perform its business efficiently
by focusing on the specific task which will contribute to the easy achievement of the objectives.
In order to sell the subsidiaries and smaller units of the company, the demerger is adopted. The
main objective of demerger is to divide a company into various units for achieving the
specialization in a particular segment.
Demerger or spin-off is just reverse strategy of merger which implies the strategy to join number
of companies so that the firms intend to work together under the same roof.
Alternatively, demerger is the opposite of 'uniting of interest' or 'amalgamation in the nature of
merger'. The shares are issued to the shareholder of demerged company by the new company that
is having individual economic and legal identity distinct from the demerged company.
Consequently, the large numbers of shareholders of larger company come up as a shareholder of
the smaller companies of the new company.
Demerger is a method of corporate restructuring where the investor has the advantage of having
direct ownership in the head entity which was indirectly owned in the previous time period. There
is no variation in ultimate ownership of the companies or trust which was formed as part of the
group. The company or trust which come to an end to own the entity is called 'demerging entity'.
Reasons for Demerger The following are the reasons for demerger:
1) Rearrangement of the current business by way of separating various activities into several
segments.
2) In order to divide the management into various smaller units.
3) To use the concept of responsibility accounting and accountability.
4) In order to safeguard from the business units which experience a regular cash loss and also
to safeguard from the activities which consist of high risk.
5) To have efficient management system in the units.
6) To provide a security against the valuable assets from the predator through hostile takeover.
7) Evasion of repetitive interruption by the government and its agencies in the business.
8) To segregate the business owned and controlled by a family.
9) To acquire additional opportunities and to provide a security for danger.
10) Division of undesirable activities and focusing on the main activities.
11) Facilitating management buy-out.
Types of Demerger
There are two main types of demerger which are discussed below:
Types of Demerger
Split-Off Split-Up
Split-Off
Split-off refers to the restructuring of an existing corporate structure in which the stock of a smaller
business unit or subsidiary is transferred to the parent company for shares. This transferring of
share by the business unit or subsidiary to shareholder of the parent company in lieu of the same
amount of stock to be traded in the latter period of time is very unusual situation. A split-off is also
called as a "tender offer exchange". Hence, due to this reason the parent company is separated
from its subsidiary units.
Split-off is a method in which the subsidiary unit is structured by the parent company and the
parent company gives some portion of their share to the subsidiary unit in lieu of all the capital
stock of the subsidiary unit transferred to the shareholders of the parent company.
A new company is formed in split-off to take over the operations of an existing unit.
Split-Up
Split-up refers to a corporate strategy in which the parent company come to an end or closes down
after transferring all its assets to other two or more companies. The parent company in this situation
gives up the total amount of their stock in exchange for the stock of transferee company.
In other words, split-up demerger is a method where the parent company is divided into two or
more independent or separate company and parent company exists. In every situation, the shares
of parent company are transferred to the new or subsidiary companies with the precise division of
share in each independent company. This is an efficient method of splitting-up of a single company
into numerous segments.
In order to cease the parent company and to form a new units or offspring's, the whole company is
divided into the sequence of spin-offs in split-up demerger.
Advantages of Demerger
The advantages of demerger are as follows:
1) Separation of Management of Divisions: The main advantage is separation of
management to division to determine the responsibility and accountability of each
individual company. Thus, to have a proper management structure. As a result, the
efficiency and productivity of the company is increased.
2) Safeguard against Cash Loss Risks/Non-Profitability due to High Risk: In order to
minimize the risk in the company mainly at the time of high risk is expected in the business
then each individual unit is separated having a separate entity form the parent company
and with specialized responsibility centres such as profit centre.
3) Enhancing Responsibility and Accountability: It becomes very easy to look after the
performances of each unit very efficiently as each individual company has its distinct head.
As a result, the employees of the company work very effectively without any disturbance
which will yield a positive return for the company and also lead to better accountability
and increased responsibility.
4) Decluttering Management Processes: The activities in the business processes which are
useless and irrelevant can be removed by the help of the chance provided by spin-offs. It
aid in restructuring the processes and also aid in decluttering. • Hence, leads to increase in
productivity and optimum utilization of resources are available in the parent company as
well as in its segments.
5) Defence against Hostile Takeover: Spin-off is a very important defensive strategy. Spin-
off aid in protecting the valuable assets from the predator is most profitable portion of the
business. In order to acquire the benefits the companies displays the risky and non-
attractive situation in front of the predator.
Disadvantages of Demerger
The disadvantages of demerger are as follows:
1) Loss of Economies of Scale: The cost of production might increase and profitability may
be reduced when a demerger is done in a situation of diseconomies of scale when the
company does not undergo the situation of diseconomies of scale
2) Increased Costs and Overheads: Demerger is a quite expensive process as a single
company is breakdown into numerous companies which will incur cost. Therefore, the
costs are increased by creating a separate entity which will affect the profitability of the
company. As a result, there will be a need of repetitive allocation of resources of equipment
which automatically raises the cost of production. Hence, the additional expenditure
incurred should be carefully analyzed.
3) Difficulty in Raising Additional Funds: The reliability of the demerged company as a
new entity is very less with the lenders of funds because parent company has portrayed risk
for the investors against the demerged or the subsidiary company. Therefore, it becomes
very difficult to raise additional funds form the new company.
4) Lower Turnover and Profits: The overall profits and turnover may be reduced for the
new companies as it was anticipated because of increase in costs, scarcity of resources and
funds. One other important reason for lowering of profit is that it is a very challenging task
to form a company as a new entity.
5) Loss of Synergistic Operations: The spirit of working together or synergies may be lost
which was in existence at the time of incorporation of the parent company because of
demerger where the single parent company is divided into several units. Hence, the
resources might also not give effective result as, it was supposed to give when the
integrated output was produced.