WOXSEN UNIVERSITY

SCHOOL OF BUSINESS
COURSE GRID - BBA
2023- 2026
W.e.f AY (2023-24)

Academic Year I
Semester I
L T P C
Course code Core/ Elective Course Title
BPOM22101 Core Course Principles of Management 3 0 0 3
Ability
Enhancement
BIBC22102 compulsory Introduction to Business Communication 3 0 0 3
Course
(AECC)
BMIE22103 Core Course Microeconomics 3 0 0 3
BIBM22104 Core Course Introduction to Business Mathematics 3 0 0 3
Generic
BMKF22105 Marketing Fundamentals 3 0 0 3
Elective
Generic Financial Accounting with Computer
BFAC22106 3 0 0 3
Elective Applications
Generic
Introduction to Python Programming with
BIPP22107 Elective 3 0 0 3
Capstone Project
Skill
BIS122108 Enhancement International Seminar 3 0 0 3
Course (SEC)
Total Credits 24

Semester II
L T P C
Course code Core/ Elective Course Title
Core Course Climate Change & Environmental 3 0 0
BCEM22201 3
Management
BMAC203 Core Course Macroeconomics 3 0 0 3

BBUS204 Core Course Business Statistics 3 0 0 3

BMIA205 Generic Marketing in Action 3 0 0 3
Elective
BCAC206 Generic Cost Accounting 3 0 0 3
Elective
BOPM207 Core Course Operations Management 3 0 0 3
Skill
BGIS209 Enhancement International Seminar 3 0 0 3
Course (SEC)
Ability
Enhancement
BPSY2010 Compulsory Applied Psychology/Language Course 2 0 0 2
Course
(AECC)
Total Credits 23
 WOXSEN UNIVERSITY
SCHOOL OF BUSINESS
COURSE GRID - BBA
2023- 2026
W.e.f AY (2023-24)

Academic Year II
Semester III
L T P C
Course code Core/ Elective Course Title
BBUL301 Core Course Business Law 3 1 0 4
BORB302 Core Course Organizational Behaviour 3 1 0 4
BSTA304 Generic
Statistical Techniques for Analytics 3 1 0 4
Elective
BENC307 Generic Entrepreneurship & Innovation with
3 0 2 4
Elective Capstone Project
Discipline Elective 1
Specific 3 0 0 3
Elective
Discipline Elective 2
Specific 3 0 0 3
Elective
Discipline Elective 3
Specific 3 0 0 3
Elective
Skill
Enhanceme
BGIS308 International Seminar 1 0 0 1
nt Course
(SEC)
BSIP208 Internship Social Internship Program 0 0 2 1
Total Credits 27

Semester IV

Course code Core/ Elective Course Title L T P C

BHRM401 Core Human Resource Management

3 1 0 4
Course
BBRM403 Core Business Research Methodology
3 1 0 4
Course
BINB408 Core International Business
3 1 0 4
Course
Discipline Elective 1
Specific 3 0 0 3
Elective
Discipline Elective 2
Specific 3 0 0 3
Elective
Discipline Elective 3
Specific 3 0 0 3
Elective
BAIM409 Generic AI & Machine Learning in Business 3 0 0 3
Elective
BBLC406 Value Bloomberg Certification 2 1
Added
Course
Total Credits 25
 WOXSEN UNIVERSITY
SCHOOL OF BUSINESS
COURSE GRID - BBA
2023- 2026
W.e.f AY (2023-24)

Academic Year III

Semester V
L T P C
Course code Core/ Elective Course Title
BBSY501 Core Course Business Strategy 3 1 0 4

BBEV22402 Core Course Business Ethics & Values 3 1 0 4

Discipline Elective 1
Specific 3 0 0 3
Elective
Discipline Elective 2
Specific 3 0 0 3
Elective
Discipline Elective 3
Specific 3 0 0 3
Elective
Internship Corporate Internship Program
BCIP405 0 0 6 3

Value Added
BEXD506 Course Existential Dialogues 2 0 0 2
Skill
BGIS507 Enhancement International Seminar 1 0 0 1
Course (SEC)
Total Credits 23

Semester VI
L T P C
Course code Core/ Elective Course Title
BGEE601 Core
Global Economic Environment 3 0 0 3
Course
BCSR602 Core Corporate Social Responsibility &
3 0 2 4
Course Sustainability with Capstone Project
Dissertation Dissertation (Planning, Literature Review
BDSS22603 and Proposal, Dissertation Thesis Submission 0 0 6 3
and Defence)
Discipline Elective 1
Specific 3 0 0 3
Elective
Discipline Elective 2
Specific 3 0 0 3
Elective
Discipline Elective 3
Specific 3 0 0 3
Elective
Value Added
BREF22303 Course Reflecting Self 2 0 0 2

Total Credits 21
 WOXSEN UNIVERSITY
SCHOOL OF BUSINESS
COURSE GRID - BBA
2023- 2026
W.e.f AY (2023-24)

Program Electives for BBA Semester III & IV

e-Commerce and Digital Marketing

Sr. Course Specializatio Credit
Course Title
No. Codes n s
1 DM Introduction to e-Commerce 3
2 DM Introduction to Digital Marketing 3
3 DM Integrated Marketing Communications 3
4 DM Social Media Marketing 3
5 DM Customer Engagement 3
6 DM Branding 3
7 DM Rural Marketing 3

Decision Sciences & Artificial Intelligence

Sr. Course Specializatio Credit
Course Title
No. Codes n s
1 DS & AI Advanced Python Programming 3
2 DS & AI Foundations on Data Analytics 3
3 DS & AI Introduction to Decision Support
3
Systems
4 DS & AI Introduction to Machine Learning for 3
Business Application
5 DS & AI Management Information Systems 3
6 DS & AI Applied Analytics using Python 3

Financial Services
Sr. Course Specializatio Credit
Course Title
No. Codes n s
1 FS Introduction of Financial Services 3
2 FS Corporate Finance 3
3 FS Fundamentals of Banking and
3
Insurance
4 FS Wealth Management 3
5 FS Security Analysis and Portfolio
3
Management
6 FS Financial Analytics 3
 WOXSEN UNIVERSITY
SCHOOL OF BUSINESS
COURSE GRID - BBA
2023- 2026
W.e.f AY (2023-24)

Entrepreneurship Development
Sr. Course
Specialization Course Title Credits
No. Codes
1 Entrepreneurship Mindset &
ED 3
Intrapreneurship
2 ED Design Thinking 3
3 ED Business Plan Implementation 3
4 ED Innovation & Technology driven
3
Entrepreneurship
5 ED Entrepreneurial Finance 3
6 ED Intellectual Property Rights 3

Human Resource Management

Sr. Course
Specialization Course Title Credits
No. Codes
1 HR Organizational Development and
3
Change Management
2 HR Talent Acquisition & Retention 3
3 HR Learning and Development 3
4 HR Leadership and Managing Diversity at 3
Work
5 HR International HRM and Cross-cultural
3
Management
6 HR Mindfulness at Workplace 3
 WOXSEN UNIVERSITY
SCHOOL OF BUSINESS
COURSE GRID - BBA
2023- 2026
W.e.f AY (2023-24)

Program Electives for BBA Semester V & VI

e-Commerce and Digital Marketing

Sr. Course
Specialization Course Title Credits
No. Codes
1 DM Product & Services Marketing 3
2 DM Sales & Distribution 3
3 DM Website Development Strategies 3
4 DM Customer Relationship Management 3
5 DM Creating Disruptive Online Businesses 3
6 DM Omni channel Retail Strategies 3

Entrepreneurship Development
Sr. Course
Specialization Course Title Credits
No. Codes
1 ED Rural & Social Entrepreneurship 3
2 ED Sustainable Product Development &
3
Circular Economy
3 ED Product & Service Marketing &
3
Ecommerce
4 ED Entrepreneurship in Developing
3
Economies
5 ED Managing Family Business 3
6 ED Management of MSME’s 3

Decision Sciences & Artificial Intelligence

Sr. Course
Specialization Course Title Credits
No. Codes
1 DS & AI Database Management Systems 3
2 DS & AI Applications of Metaverse in Business 3
3 DS & AI Project Management tools (AI) 3
4 DS & AI Natural Language Processing 3
applications in Business
5 DS & AI Visual Analytics 3
6 DS & AI Business Analytics with Zoho 3
 WOXSEN UNIVERSITY
SCHOOL OF BUSINESS
COURSE GRID - BBA
2023- 2026
W.e.f AY (2023-24)

Financial Services
Sr. Course
Specialization Course Title Credits
No. Codes
1 FS Auditing and reporting 3
2 FS Budgeting and Project Financing 3
3 FS Indian and US taxation 3
4 FS Cryptocurrency & Blockchain : An
3
Introduction to Digital Currency
5 FS Sustainability Accounting and
3
Reporting
6 FS Entrepreneurial Finance 3

Human Resource Management

Sr. Course
Specialization Course Title Credits
No. Codes
1 HR Indian Philosophy for
3
Contemporary Leadership
2 HR Industrial Relations & Labor Laws 3
3 HR Performance Management 3
4 HR Digital HRM & HR Analytics 3
5 HR Strategic Compensation
3
Management
6 HR Workplace Safety & Employee
3
Wellbeing

General
Electives need to be chosen from the Specializations listed above.

BBA Course-wise Credit structure

Classification No. of Courses Credits

Core Courses 16 56
Generic Electives 8 26
Discipline Specific
12 36
Electives
Ability Enhancement 2
5
Compulsory Courses
Skill Enhancement
3 7
Courses
Value Added Course 3 5
Internship:
4
Social Internship (1) + Corporate Internship (3)+
Dissertation ( 1 Courses) 3
 WOXSEN UNIVERSITY
SCHOOL OF BUSINESS
COURSE GRID - BBA
2023- 2026
W.e.f AY (2023-24)

BBA Year-wise Credit structure

Categories
Total Credits in Year I 47
Total Credits in Year II 52
Total Credits in Year III 44

Total Credits for the BBA program 143