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Bcom 2016

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BCom 2016 Onwards

CHRIST COLLEGE(AUTONOMOUS), IRINJALAKUDA


REGULATIONS GOVERNING BACHELOR OF COMMERCE DEGREE
PROGRAMME UNDER CUCBCSSUG 2014 EFFECTIVE FROM THE 2014
BATCH
B.Com ADMISSIONS

1.0 Title of the Programme


This DEGREE shall be called BACHELOR OF COMMERCE (B.Com).
2.0 Eligibility for admission
Any candidate who has passed the Plus Two of the Higher Secondary Board of
Kerala or Pre Degree of Calicut University or that of any other
University or Board of Examinations in any state recognized as equivalent
to the Plus Two of the Higher Secondary Board in Kerala, with not less than
45% marks in aggregate is eligible for admission, However, SC/ST, OBC and
other eligible communities shall be given relaxation as per University rules.
3.0 Duration of the programme
The duration of the B.Com programme of study is three academic years with six
semesters.
4.0 Medium of Instruction
The medium of instruction and examination shall be English.
5.1 Courses of study
Total number of courses for the whole B.Com Programme is 31. It is divided in to
courses namely:-
1. Common courses
2. Core courses
3. Complementary courses and
4. Open courses

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The course of study leading to the award of B.Com shall comprise the following :-
5.1
Semester I
Contact Total
Course Title Credits Internal External
Hours Marks
Common BC1A01 4 4 20 80 100
Common BC1A02 5 3 20 80 100
Common BC1A07 5 4 20 80 100
BCIB01 Management Concepts and
Core 6 4 20 80 100
Business Ethics
Compl. BCIC01 Managerial Economics 5 4 20 80 100
Total 25 19 100 400 500

Semester II

Contact Total
Course Title Credits Internal External
Hours Marks
Common BC2A03 4 4 20 80 100

Common BC2A04 5 3 20 80 100

Common BC2A08 5 4 20 80 100

Core BC2B02 Financial Accounting 6 4 20 80 100


Compl. BC2C02 Marketing Management 5 4 20 80 100
Total 25 19 100 400 500

Semester III

Contact Total
Course Title Credits Internal External
Hours Marks
Common BC3A11 Basic Numerical Skills 5 4 20 80 100
Common BC3A12 General Informatics 5 4 20 80 100
Core BC3B03 Business Regulations 4 4 20 80 100
Core BC3B04 Corporate Accounting 6 4 20 80 100
Compl. BC3C03 E- Commerce Management 5 4 20 80 100
Total 25 20 100 400 500

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Semester IV

Contact Total
Course Title Credits Internal External
Hours Marks
Common BC4A13 Entrepreneurship Development 5 4 20 80 100

Common BC4A14 Banking and Insurance 5 4 20 80 100

Core BC4B05 Cost Accounting 6 4 20 80 100


Core BC4B06 Corporate Regulations 4 4 20 80 100
BC4C04 Quantitative Techniques for
Compl. 5 4 20 80 100
Business
Total 25 20 100 400 500
Semester V

Contact Total
Course Title Credits Internal External
Hours Marks
Core BC5B07 Accounting for Management 4 4 20 80 100

Core BC5B08 Business Research Methods 4 4 20 80 100


Core BC5B09 Human Resource Management 4 4 20 80 100
Core BC5B10 Financial Reporting 5 4 20 80 100
Core BC5B11 Financial Management 5 4 20 80 100
BC5D01 Open Course ( For students from
Open 3 2 10 40 50
other Departments)
Total 25 22 110 440 550

Semester VI

Contact Total
Course Title Credits Internal External
Hours Marks
Core BC6B12 Income Tax Law and Practice 6 4 20 80 100
Core BC6B13 Auditing 5 4 20 80 100
Core BC6B14 Financial Markets and Services 5 5 20 80 100
Core BCSB15 Fundamentals of Investments 5 5 20 80 100
Core BC6B16 (PR) Three Weeks Project and Viva-
4 2 10 40 50
Project Voce
Total 25 20 90 360 450

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5.2 Four Common Courses (BC3A11 Basic Numerical Skills, BC3A12 General
Informatics, BC4A13 Entrepreneurship Development BC4A14 Banking and
Insurance), all the Core Courses, Complementary and Open Courses for B.Com
Programme shall be taught by Commerce Faculty. However, the core courses under
the specialization Islamic Finance shall be taught by Commerce Faculty or teachers
having M.A Islamic Finance or M.A Islamic Economics or M.A Economics with
Islamic Finance qualifications.
6.0 Attendance
A candidate shall attend at least a minimum of 75% of the number of classes actually
held for each of the courses in a year to be eligible for appearing for examination in
that course. If the candidate has shortage of attendance in any course in a year he shall
not be allowed to appear for any examination in that year. However the University
may condone shortage if the candidate applies for it as laid down in University
procedures and if the Vice Chancellor is satisfied with the reasons cited by the
candidate for his absence in classes.
7.0 Internal Assessment
All courses shall have internal assessment as specified in the common regulations for
CUCBCSSUG 2014. Provisions of the clause 9.2 and 9.3 of the common regulation
are applicable in the case of internal assessment.
8.0 External Examination.
8.1 The University shall conduct semester examinations as specified in the common
regulations for CUCBCSSUG 2014. The duration of examination shall be three hours
for each course, Provisions of clause 9.5, 9.6, 9.7 and 9.8 of the common regulation
for CUCBCSSUG 2014 will be applicable for external examinations.
9.0 Project Report
9.1 During the sixth semester every student shall do a project .The student may choose
any topic from the subjects he/she has studied .
9.2 The candidate shall prepare and submit a project report to the Department.

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9.3 The report shall be in English with not less than 30 pages, printed or typed ( A4 size
paper, 1.5 line spacing, Times New Roman font , font size 14) and spiral bound.
The project report should be submitted to the Head of the Department one week
before the last working day of the sixth semester, duly certified by the Guide.
9.4 Project work shall have the following stages:
□ Project proposal presentation
□ Field work and data analysis
□ Report writing
□ Draft project report presentation
□ Final project report submission
9.5 The project can be done individually or as a group of two students. But the project
report should be in different areas. In no case the project reports of two students
shall be identical. The work of each student shall be guided by one Faculty member.
9.6 The candidate shall prepare at least two copies of the report; one copy for
submission to the Department and one copy for the student which he/she has to bring
with him/her at the time of viva voce. More copies may be prepared If the
organization or the guide or both ask for.
9.7 Duration of project work
The duration for project work is 3 weeks.
9.8 A certificate showing the duration of the project work shall be obtained from the
supervising teacher or from the organization for which the project work was done
and it shall be included in the project report.
9.9 Structure of the report
Title page
Certificate from the organization (for having done the project work)
Certificate from guide
Acknowledgements
Contents

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Chapter I : Introduction (Organization profile, Research problem,


Objectives of the study, Research methodology etc.)
Chapter II : Review of Literature
Chapters III and IV : Data Analysis ( 2 or 3 chapters)
Chapter V : Findings, Suggestions and Conclusion.
Appendix : (Questionnaire, specimen copies of forms, other exhibits
etc.)
Bibliography : (books, journal articles etc. used for the project work).
9.10 Evaluation of project report
The project report shall be subject to internal and external evaluation. The internal
evaluation shall be carried out by the supervising teacher and external evaluation
done jointly by the internal examiner and the external examiners appointed by the
University inclusive of Viva-voce examination. The marks should be awarded on
the basis of the following :-
1. Evaluation of the Project Report shall be done under Mark System.

Marks secured for the project will be awarded to candidates, combining the
internal and external Marks
2. The internal to external components is to be taken in the ratio 1:4. Assessment of
different components may be taken as below.
Internal (20% of total) External (80% of Total)
% of %of
Components Marks Components Marks
Relevance of the Topic, Statement of
Punctuality 20 Objectives, Methodology (Reference/ 20
Bibliography)
Presentation, Quality of Analysis/Use
Use of Data 20 of Statistical tools, Findings and 30
recommendations
Scheme/Organization
30 Viva-Voce 50
of Report
Viva-Voce 30

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3. Submission of the Project Report and presence of the student for viva are
compulsory for internal evaluation. No marks shall be awarded to a candidate if
she/he fails to submit the Project Report for external evaluation.
4. The student should get a minimum of 40 % marks in the aggregate and 40% separately
for external for pass in the project.
5. There shall be no improvement chance for the Marks obtained in the Project
Report.
6. In an instance of inability of obtaining a minimum of 40% marks, the project work
may be re- done and the report may be re-submitted along with subsequent exams
through the department, as per the existing rule of the University examinations.

10.0 Viva Voce


At the end of sixth semester candidate shall attend a comprehensive viva voce. The
external evaluation of 12 to 15 students per day is to be conducted with one
external examiner and one internal examiner. The examiners shall consult each other
and award the grades according to the same criteria specified in 9.10 for the award of
marks.
11.0 Requirement for passing the course
For a pass in each course the student has to secure aggregate 40% marks or E grade
in internal and external. An aggregate of 40% marks ( E grade with 120 credits )is
required for a pass in the B.Com degree programme.
`
12.Fourth /fifth semester students of regular colleges shall be taken under the supervision
of faculty members to business or industrial units so as to enable them to have first
hand knowledge about location, layout ,managerial functions,,H R management or
any area of study as per curriculum. Study tour to an industrial/business centre will
form part of curriculum. The report submitted by the student in this respect shall be
kept in the teaching department.
13.1 In all other matters regarding the conduct of B.Com Programme under Choice
Based Credit Semester System which are not specified in this regulation ,the

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common regulation CUCBCSSUG 2014 will be applicable.

CHRIST COLLEGE(AUTONOMOUS), IRINJALAKUDA

SYLLABUS OF BACHELOR OF COMMERCE DEGREE PROGRAMME UNDER

CUCBCSS UG 2014 EFFECTIVE FROM THE 2014 BATCH B.COM ADMISSIONS

CORE COURSES

BCIB01 MANAGEMENT CONCEPTS AND BUSINESS ETHICS

Lecture Hours per week: 6 Credits: 4


Internal : 20, External : 80
Objectives:
 To understand the process of business management and its functions.
 To familiarize the students with current management practices.
 To understand the importance of ethics in business.
 To acquire knowledge and capability to develop ethical practices for
effective management.

Module I
Nature and Scope of Management: Evolution of Management - Schools of management
thought - F.W.Taylor and Henry Fayol - Principles of Management - Management as a
science and an art - Management process.
15 Hours
Module II
Functions of Management: Planning: Types of plan - Planning process – Organizing:
Span of control - Line and staff functions - Centralization and decentralization –
Delegation - Staffing: Manpower planning: Recruitment - Selection and placement -
Directing: Principles of direction – Co-ordinating and controlling.
30 Hours
Module III

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Manager Vs Leader: Leadership and motivation: leadership styles -Theories of motivation


- MBO - Management of performance - Understanding and managing group processes -
Characteristics of work group - Work group behaviour and productivity - Team creation
and management.
15 Hours

Module IV
Ethics, Culture and Values: Importance of culture in organizations - Indian ethos and
value systems - Model of management in the Indian socio political environment - Work
ethos - Indian heritage in production and consumption.
15 Hours
Module V
Business Ethics : Relevance of values in management – Holistic approach for managers
in decision making - Ethical Management: Role of organisational culture in ethics -
structure of ethics management - Ethics Committee.
15 Hours
Reference Books:
1. Boatwright. John R: Ethics and the Conduct of Business, Pearson Education, New
Delhi.
2. Sathish Modh: Ethical Management, Macmillan.
3 Koontz, H and Wechrick, H: Management, McGraw Hill Inc, New York.
4 Drucker, Peter, F., Management: Tasks, Responsibilities and Practices, Allied
Publishers, New Delhi.
5. L.N Prasad : Principles of Management.
6. R.S Davar; Management Process
7. Rustum & Davan, Principles and Practice of Management.
8. Srinivasan & Chunawalla, Management Principles and Practice.
9. S. V. S. Murthy. Essentials of Management.

BC2B02 FINANCIAL ACCOUNTING

Lecture Hours per week : 6 Credits: 4

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Internal : 20, External : 80


Objectives:
 To equip the students with the skills of preparing financial statements fro various
types of organisations
 To enable the students to acquire knowledge about financial reporting tandards
and to understand corporate accounting methods.

Module I
Accounting Standards for Financial Reporting: Objectives and uses of financial
statement for users- Role/ objectives of accounting standards- Development of accounting
standards in India- Requirements of international accounting standards- International
organisations engaged in accounting harmonization- IASB- FASB- Role of IASB in
developing IFRS- IFRS adoption or convergence in India- Implementation plan in India-
Ind AS- Differences between Ind AS and IFRS- Conceptual Frame Work- Definition of
financial elements- Principles of recognition, measurements, presentation and disclosure.
10 Hours
Module II
Accounting Standards for Assets, Liabilities and Revenue: Inventories (IAS 2 and
Ind AS 2)- Accounting for tangible non- current assets (IAS 16 and Ind AS 16)-
Accounting for intangible assets (IAS 38 and Ind AS 38)- Accounting for impairment of
assets (IAS 36 and Ind AS 36)- Accounting for borrowing costs (IAS 23 and Ind AS
23)- Investment property (IAS 40 and Ind AS 40)- Revenue from contrcts with
customers (IFRS 15 and Ind AS 115)- Income tax (IAS 12 and Ind AS 12)- Employee
benefits (IAS 19 and Ind AS 19)- Provisions, contingent liabilities and contingent
assets(IAS 37 and Ind AS 37).

15 Hours
Module III
Preparation of Financial Statements of Non Corporate entities not covered by IFRS
Convergence: Preparation of financial statements of sole trader and Not- for- profit
organisations- Depreciation Accounting- Single Entry: Meaning- Methods of profit
determination- Capital comparison method- Conversion method.
25 Hours
Module IV
Accounts of Corporate entities not covered by IFRS Convergence: Issue of shares and
debentures- Forfeiture of shares- Preparation of financial statements of Joint stock

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companies.
15 Hours

Module V
Presentation of Single Entity Financial Statements covered by IFRS Convergence
(IAS 1 and Ind AS 1): Accounting policies, accounting estimates (IAS 8 and Ind AS 8)-
Events after reporting date (IAS 10 and Ind AS 10)- Structure and contents of finanacial
statements- Preparation of financial statements: Statement of Fiannacial Position (SOFP)-
Statement of Profit or Loss (SOPL)- Statement of Changes in Equity (SOCE)- Cash Flow
Statement (SOCF) (IAS 7 and Ind AS 7).
15 Hours

Reference Books :

1. Chintan Patel, Bhupendra Mantri, Indian Accounting Standards, Taxmann


Publications
2. T.P Ghosh, Illustrated Guide to Indian Accounting Standards, Taxmann
Publications
3. B.D Chatterjee, Illustrated Guide to Indian Accounting Standards, Taxmann
Publications
4. Dolphy D’Souza, Vishal Bansal, Indian Accounting Standards, Snow White
Publications
5. ICAI, Study material of ICAI- Financial Reporting (Final Level)
6. IASB, IFRS (Red Book)
7. M.C. Shukla, T.S. Grewal and S. C. Gupta, Advanced Accounts, S. Chand & Co.,
New Delhi.
8. S.N. Maheswari and S.K. Maheswari, Financial Accounting.
9. R.L. Gupta and Radhaswamy, Advanced Accounting, Sultan Chand & Sons, New
Delhi.
10. Dr. Goyal V.K., Financial Accounting, Excel Books, New Delhi.

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11. Ashok Sehgal and Deepak Sehgal, Advanced Accounting , Volume I , Taxmann,
New Delhi.
12. Jain and Narang, Financial Accounting.
13. B.S. Raman, Advanced Accountancy.
14. P.C. Tulasian, Introduction to Accounting, Pearson Education.

BC3BO3 BUSINESS REGULATIONS

Lecture Hours per week : 4 Credits : 4


Internal : 20, External : 80
Objective:
 To familiarise the students with certain statutes concerning and affecting business
organizations in their operations.
Module I
Business Laws : Introduction – Nature of Business Law – Meaning and definition -Indian
Contract Act, 1872: Contract – Definition – Essentials of valid contracts - Classification
of contracts – Offer and acceptance – Consideration – Capacity to contract – Free consent
–Coercion – Undue influence – Misrepresentation – Fraud – Mistake – Void agreements –
Discharge of contract – Breach of contract and remedies – Contingent contracts -
Quasi contracts.
25 Hours
Module II
Special Contracts: Contract of Indemnity: Meaning - Nature – Right of indemnity holder
and indemnifier – Contract of Guarantee : Meaning – Nature - Rights and liabilities of
surety – Discharge of surety from liability – Contract of Bailment and Pledge: Rights
and duties of bailor and bailee, pledger and pledgee – Contract of Agency – Creation of
agency – Delegation of authority - Duties and liabilities of principal and agent –
Termination of agency.
12 Hours
Module III
Sale of Goods Act 1930 : Contract for sale of goods – Essentials of a contract of sale –

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Conditions and Warranties – Caveat emptor – Sale by non owners – Rules as to delivery
of goods – Un paid seller and his rights .
08 Hours
Module IV
The Consumer Protection Act 1986: Objects and scope – Definition of consumer and
consumer dispute – Complaint – Goods - Service - Unfair trade practices – Restrictive
trade practices - Rights of consumers – Consumer Protection Council – Consumer
Disputes Redressal Agencies.
10 Hours
Module V
The Information Technology Act 2000: Scope and extent – Digital signature – Digital
signature certificate – Electronic records and governance – Certifying authorities – Cyber
crimes – Offences and penalties under IT Act, 2000.
05 Hours

Reference Books:

1. Singh Avtar, The Principles of Mercantile Law , Eastern Book Company, Lucknow.
2. Kuchal M.C, Business Law , Vikas Publishing House, New Delhi
3. Kapoor N.D, Business Law , Sultan Chand & Sons, New Delhi.
4. Chandha P.R , Business Law.
5. S.S. Gulshan, Business Laws.
6. B. Sen and Mitra, Business and Commercial Laws.
7. Chandha P.R, Business Law, Galgotia, New Delhi.
8. Balchandani , Business Laws.
9. Relevant Bare Acts.
10. Government of India, Information Technology Act, 2000
11. Desai T.R. , Indian Contract Act, Sale of Goods Act and Partnership Act , S.C. Sarkar &
Sons Pvt. Ltd. Kolkata.

BC3BO4 CORPORATE ACCOUNTING

Lecture Hours per week : 6 Credits: 4


Internal : 20, External : 80

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Objective :
 To help the students to acquire conceptual knowledge of the fundamentals of the
corporate accounting and the techniques of preparing the financial statements.
Module I
Accounting for Joint Stock Companies: Accounting for Government Grants ( IAS 20 and
Ind AS 20)- Accounting for leases ( IAS 17 and Ind AS 17)- Share based payments ( IFRS 2
and Ind AS 102)- Accounting for Bonus and Right Issue- redemption of preference shares-
Redemption of debentures- Buyback of shares- Alteration of share capital.
15 Hours
Module II
Business Combinations and Consolidated Financial Statements (IFRS 3, 10, 13 and
Ind AS 103, 27 and 28): Acquisition method for business combinations- Consolidated
Statement of Financial Statements- Statement of Financial Position/ Balance Sheet-
Summary of consolidated procedures- Non-Controlling Interest – Goodwill arising on
consolidation- Intra group trading- Intra group trading of non current assets- Pre-acquisition
profitS- Post- Fair values in acquisition accounting- Consolidated Statement of Profit or
Loss and Other Comprehensive Income- Intra group dividends.
25 Hours
Module III
Accounting for Banking Companies: Bank Accounts - General information relating to
bank accounts – Legal requirements affecting final accounts – Concept of Non-Performing
Assets (NPA) - Preparation of Profit and Loss Accounts – Asset classification – Preparation
of Balance Sheet.
15 Hours
Module IV
Accounting for Insurance Companies: Insurance Accounts- Final accounts of life
insurance- Profit determination of life insurance- Final accounts general insurance business.
15 Hours
Module V

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Accounting for Electricity Companies: Concept of Double account system- difference


between double entry and double account- Final accounts of electricity companies.
10 Hours
( Theory and Problems may be in the ratio of 40% and 60% respectively

Reference Books:

1. Chintan Patel, Bhupendra Mantri, Indian Accounting Standards, Taxmann


Publications
2. T.P Ghosh, Illustrated Guide to Indian Accounting Standards, Taxmann
Publications
3. B.D Chatterjee, Illustrated Guide to Indian Accounting Standards, Taxmann
Publications
4. Dolphy D’Souza, Vishal Bansal, Indian Accounting Standards, Snow White
Publications
5. ICAI, Study material of ICAI- Financial Reporting (Final Level)
6. IASB, IFRS (Red Book)
7. M.C. Shukla, T.S. Grewal and S. C. Gupta, Advanced Accounts, S. Chand & Co.,
New Delhi.
8. S.N. Maheswari and S.K. Maheswari, Financial Accounting.
9. R.L. Gupta and Radhaswamy, Advanced Accounting, Sultan Chand & Sons, New
Delhi.
10. Dr. Goyal V.K., Financial Accounting, Excel Books, New Delhi.
11. Ashok Sehgal and Deepak Sehgal, Advanced Accounting , Volume I , Taxmann,
New Delhi.
12. Jain and Narang, Financial Accounting.
13. B.S. Raman, Advanced Accountancy.
14. P.C. Tulasian, Introduction to Accounting, Pearson Education.

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BC4B05 COST ACCOUNTING


Lecturer Hours per week : 6 Credits : 4
Internal : 20, External : 80
Objectives :
 To familiarise the students with the various concepts and elements of cost.

 To create cost consciousness among the students.


Module I

Introduction : Definition – Meaning and scope – Objectives – Functions –Merits and


Demerits – Cost Accounting and Financial Accounting – Cost classification – Elements of
cost – Cost units – Cost centre – Types - Methods and Techniques of Costing .

15 Hours

Module II

Materials : Importance of Material cost control – Purchase Procedure – Store control –


Types of Store - Stores Records – Perpetual Inventory – ABC Analysis - VED Analysis –
JIT Inventory – Stock levels – EOQ - Issue of materials – FIFO , LIFO , Simple and
Weighted Average methods.

15 Hours

Module III

Labour and Overheads : Importance of Labour cost control – Time Keeping and Time
Booking – Idle Time – Over Time – Computation of Labour cost - Remuneration Systems
and Incentive Schemes.

Overheads : Definition – Overhead Allocation – Apportionment – Re-Apportionment –


Direct distribution - Step Ladder – Reciprocal Service methods – Repeated Distribution
and Simultaneous Equation methods – Absorption of overheads – Methods of Absorption
- Labour Hour Rate and Machine Hour Rate .

25 Hours

Module IV

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Methods of Costing : Unit Costing – Job Costing – Contract Costing – Process Costing –
Process Losses – Service Costing (only Transport )

15 Hours

Module V

Cost Control Techniques : Budgetary Control and Standard Costing : Budget and
Budgetary Control – Need and Importance – Types of Budgets –Preparation of
Financial Budget – Flexible Budget and Fixed Budget – ZBB – Programme and
Performance Budgets .

15 Hours

(Theory and Problems may be in the ratio of 40% and 60% respectively)

Reference Books :

1. N.K. Prasad : Cost Accounting

2. Nigam & Sharma : Cost Accounting

3. Khanna Pandey & Ahuja : Cost Accounting

4. M.L. Agarwal : Cost Accounting

5. Jain & Narang : Cost Accounting

6. S.P. Iyengar : Cost Accounting

7. S.N. Maheswari : Cost Accounting

8. Horngren : Cost Accounting : A Managerial Emphasis.

9. M.N. Arora : Cost Accounting

10. Dutta : Cost Accounting

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BC4BO6 CORPORATE REGULATIONS

Lecture Hours per week : 4 Credit:4

Internal : 20, External : 80


Objective :
 To familiarise the students with corporate law and to make them aware of the
importance of corporate governance in the management of organisations.
Module I
Introduction to Companies Act 2013: Objects of the Act – Salient features of the Act -
Meaning and definition of company – Features – Kinds of companies – Private company -
Public company – Associate company – Dormant company - One person company –
Small company - Government company - Lifting of corporate veil.
05 Hours
Module II
Formation of Companies : Promotion – Role of promoters – Incorporation – Capital
subscription – Commencement of business – Pre-incorporation and provisional contracts.
Document of companies: Memorandum of Association – Definition - Contents and
alteration - Doctrine of Ultravires – Articles of Association – Definition - Contents and
alteration – Distinction between Memorandum and Articles - Constructive notice
of Memorandum and Articles – Doctrine of Indoor management – Prospectus – Contents
– Statement in lieu of prospectus – Liabilities for misstatement.
20 Hours
Module III
Share Capital : Shares – Kinds of shares – Public issue of shares – Book building -
Allotment of shares - Irregular allotment – Issue prices of shares – Listing of shares -
Employees stock option scheme - Sweat equity shares - Right shares – Bonus shares -
Shares with differential rights – Share certificate and share warrant - Calls - Forfeiture –
Surrender of shares – Buyback of shares – De materialisation and re materialisation of
shares – Transfer and transmission of shares – Transfer under Depository system.
15 Hours
Module IV
Management of Companies : Board and Governance – Directors: Appointment – Position
– Powers - Rights - Duties and liabilities – Qualification – Disqualification – Removal of
directors – Key Managerial Personnel – Introduction to Corporate Governance – Need and
importance of Corporate Governance – Corporate social responsibility. Securities and
Exchange Board of India Act 1992 – Object – Establishment and management of SEBI –

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Powers and functions of SEBI – Securities Appellate Tribunal (SAT).
20 Hours

Module V
Company Meetings and Winding up : Requisites of a valid meeting – Statutory meeting –
Annual general body meeting – Extra ordinary meeting – Board meetings – Resolutions –
Types - Company Secretary : Qualification – appointment – duties - Winding up :
Meaning – Modes of winding up – Winding up by Tribunal - Members’ voluntary winding
up – Creditors’ voluntary winding up – Liquidator: Powers - Duties and liabilities –
Consequences of winding up.
15 Hours

Reference Books:

1. M.C. Shukla & Gulshan :Principles of Company Law.


2. N.D. Kapoor : Company Law and Secretarial Practice.
3. Mannual of Companies Act, Corporate Laws and SEBI Guidelines”, Bharat Law
House, New Delhi.
4. M.C. Bhandari : Guide to Company Law Procedures.
5. Tuteja :Company Administration and Meetings.
6. S.C. Kuchal :Company Law and Secretarial Practice.
7. Dr. P.N. Reddy and H.R. Appanaiah : Essentials of Company Law and Secretarial
Practice, Himalaya Publishers.
8. M.C. Kuchal : Secretarial Practice.
9. Ashok Bagrial : Secretarial Practice.

BC5B07 ACCOUNTING FOR MANAGEMENT

Lectures Hours per week : 4 Credits : 4


Internal : 20, External : 80
Objectives :
 To enable the students to understand the concept and relevance of Management
Accounting.

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 To provide the students an understanding about the use of accounting and costing
data for planning, control, and decision making.

Module I

Management Accounting : Nature and Scope - Difference between cost Accounting,


Financial accounting and Management accounting - Recent trends in Management
Reporting.

05 Hours
Module II
Analysis and Interpretation of Financial Statements : Meaning - Types and Methods of
Financial Analysis – Comparative Statements - Trend Analysis – Common size
Statements (a general discussion only ).
05 Hours
Module III
Ratio Analysis : Meaning - Nature - uses and limitations of Ratios - Liquidity,
Profitability , Turnover, Solvency, Leverage. Market test Ratios. Construction of
Financial Statements from ratios - Judgment of financial stability through ratios - (Focus
to be given to problems solving and Interpretation skills)

Module III
Fund Flow and Cash Flow Analysis :25 Hours
A. Fund Flow Statements: Meaning and concept of Fund - Current and Non Current

Accounts - Flow of fund - Preparation of Fund Flow statement - Uses


and Significance.

B. Cash Flow Statement: Difference between Fund flow Statement and Cash flow
Statement - Preparation of Cash Flow Statement as per AS - 3 Norms - Direct and
Indirect methods (Stress to be given to Problems).
20 Hours
Module-V

Managerial Decision making with the help of CVP Analysis : Marginal Costing - Fixed
Cost - Variable Cost - Contribution - P/V Ratio - Break Even Analysis - Algebraic and
Graphic presentation - Decision making : Fixation of Selling Price - Exploring new
markets - Make or Buy - Key Factor - Product Mix - Operate or Shutdown.
20 Hours
(Theory and Problems may be in the ratio of 40% and 60% respectively )

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Reference Books :
1. Dr. S.N. Maheswari : Management Accounting.

2. Saxena : Management Accounting.

3. Made Gowda : Management Accounting.

4. Dr. S. N. Goyal and Manmohan : Management Accounting.

5. B. S. Raman : Management Accounting.

6. R.S.N. Pillai and Bagavathi : Management Accounting.

7. Sharma and Gupta : Management Accounting.

8. J. Batty : Management Accounting.

9. Foster : Financial Statement Analysis , Pearson Education.

10. P.N. Reddy & Appanaiah : Essentials of Management Accounting.

BC5B08 BUSINESS RESEARCH METHODS

Lecture Hours per week : 4 Credits: 4


Internal : 20, External : 80
Objective:
 To enable students for acquiring basic knowledge in business research methods and to
develop basic skills in them to conduct survey researches and case studies.
Module I
Business Research: Meaning and definition - Features of business research - Theory
building -Induction and Deduction Theory - Concept - Operational definition - Variable -
Proposition –Hypothesis - Types of business research: Basic and applied – Exploratory -
Descriptive and causal - Phases of business research.
10 Hours

Module II
Exploratory Research: Objectives - Methods - Experience survey - Secondary data
analysis - Case study - Pilot study by focus group interview - Process of problem
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definition - Understand background of the problem - Determination of unit of analysis -
Determine the relevant variables and state the research questions - Hypothesis and
research objectives.
10 Hours
Module III
Meaning of Research Design: Methods of descriptive and causal research - Survey -
Experiments - Secondary data studies and observation - Sampling design: Simple random
sampling - Restricted random sampling – Stratified - Cluster and systematic – Non
random sampling - Convenient and judgment sampling - Sampling error and non sampling
error.
10 Hours
Module IV
Measurement and Scaling: Nominal - Ordinal - Interval and ratio scale - Criteria for good
measurement - Reliability and validity - Designing questionnaire - Means of survey data
collection - Personal interview - Telephonic mail and internet.
10 Hours
Module V
A. Data Processing: Pocessing stages - Editing - Coding and data entry - Descriptive
analysis under different types of measurements - Percentages - Frequency table -
Contingency table - Graphs - Measures of central tendency and index number -
Interpretation.
B. Preparation of Research Report: Format - Report writing stages - Gathering material
and data - Make overall format - Make detailed outline - Write first draft – Re write -
Final word processing and publishing.
20 Hours

Reference Books:

1. Donald R.Cooper and Pamela S, Schindler: Business Research Methods. Latest


Edition, Irwin McGraw- Hill International Editions, New Delhi.
2. John Adams, Hafiz T.A. Khan Robert Raeside, David white: Research Methods
for Graduate Business and Social Science Students, Response Books. New
Delhi - 110044.
3. Neresh K. Malhotra: Marketing Research, Latest edition. Pearson Education.
4. William G. Zikmund, Business Research Methods, Thomson
5. Wilkinson T.S. and Bhandarkar P.L.: Methodology and Techniques of Social

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Research, Himalaya.S N Murthy &. U Bhojanna: Business Research Methods,
Excel Books, New Delhi.
6. Jan Brace: Questionnaire Design, Kogan Page India
7. Michael V.P. Research Methodology in Management, Himalaya.
8. Dipak kumar Bhattacharyya. Research Methodology. Excel Books, New Delhi.
9. R. Paneerselvan: Research Methodology, Prentice-Hall of India
10. Ajai S Gaur & Sanjaya S Gaur: Statistical Methods for Practice &. Research,
Response Books, New Delhi.
11. Kultar Singh: Quantitative Social Research Methods. Response Books, New
Delhi.

BC5B09 HUMAN RESOURCES MANAGEMENT


Lecture Hours per week : 4 Credits : 4
Internal : 20, External : 80
Objectives :
 To familiarize the students with the different aspects of managing human resources
in a organization.
 To equip the students with basic knowledge and skills required for the acquisition,
development and retention of human resources.
Module I
Introduction to Human Resource Management : Concept – Scope – Importance –
Objectives and functions of Human Resource Management – Personnel Management
Vs Human Resource Management - Human resource planning, Recruitment and
Selection : Man power planning – Concept and objectives – Process of manpower
planning – Methods of manpower planning – Conventional Vs Strategic planning –
Recruitment : Meaning – Sources of recruitment – Modern trends in recruitment -
Selection : Meaning and importance – Steps in selection procedure – Interviews – Types
of interview – Test – Types of test – Induction – Job changes – Transfer – Promotion –
Demotion – Separation.
20 Hours
Module II
Human Resource Development: Training – Concept – Need for training – Objectives –
Approaches – Methods of training – Training environment – Areas of training – Training
evaluation – Executive development – Process and techniques .
15 Hours

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Module IIIPerformance Appraisal and Career Planning : Need and importance –
Objectives – Process – Methods and problems of performance appraisal – Concept of
career planning – Features – Methods – Uses – Career development .
15 Hours
Module IV
Compensation Management : Compensation planning – Objectives – Wage systems –
Factors influencing wage system – Components of employee remuneration – Basic wage
– Dearness Allowance – Bonus – Fringe benefits and incentives
15 Hours
Module V– Grievance redressal : Meaning and causes of grievances – Procedure
of grievance handling – Absenteeism – Discipline – Essentials of good discipline system.

10 hours
Reference Books :

1. Bernardin. John H, Human Resource Management. Tata McGraw Hill. New Delhi.
2. Arthur M, Career Theory Handbook, Prentice Hall Inc. Englewood Cliff.
3. Belkaoui, A.R. and Belkaoui J.M, Human Resource Valuation: A Guide to Strategies
and Techniques, Quarum Books, Greenwood, 1995.
4. Dale, B, Total Quality and Human Resources: An Executive Guide. Blackwell,
Oxford.
5. Greenhaus, J.H.. Career Management, Dryden, New York.
6. Mabey, C and Salama, G., Strategic Human Resource Management.
Blackwell. Oxford.
7. Aswathappa, K., Human Resource Management
8. Subba Rao, Human Resources Management.
9. Michael Porter. HRM and Human Relations
10. Garry Dessler & Biju Varkkey, Human Resource Management, Pearson, 2012.
11. Amstrong’sHand book of Human Resource Management ,Kogan Page, 2012.

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ELECTIVE PAPER- 1
BC5B10 FINANCIAL REPORTING
Lecture Hours per week: 5 Credits: 4
Internal : 20, External : 80
Objectives:

 To enable students to have a basic knowledge of the latest financial reporting


standards

Module I
Basics of Financial Reporting: Objectives and uses of financial statement for users-
Role/ objectives of accounting standards- Development of accounting standards in India-
Requirements of international accounting standards- International organisations engaged
in accounting harmonization- IASB- FASB- Role of IASB in developing IFRS- IFRS
adoption or convergence in India- Implementation plan in India- Ind AS- Differences
between Ind AS and IFRS- Conceptual Frame Work- Definition of financial elements-
Principles of recognition, measurements, presentation and disclosure.
10 Hours
Module II
Asset Based Accounting Standards: Inventories (IAS 2 and Ind AS 2)- Accounting
for tangible non- current assets (IAS 16 and Ind AS 16)- Accounting for intangible
assets (IAS 38 and Ind AS 38)- Accounting for impairment of assets (IAS 36 and Ind
AS 36)- Accounting for borrowing costs (IAS 23 and Ind AS 23).

15 Hours

Module III
Revenue from contrcts with customers (IFRS 15 and Ind AS 115)- Income tax (IAS 12
and Ind AS 12)- Employee benefits (IAS 19 and Ind AS 19)- Provisions, contingent
liabilities and contingent assets(IAS 37 and Ind AS 37)- Share based payments (IFRS 2
and Ind AS 102)- Accounting for taxation (IAS12).

15 Hours
Module IV
Other Reporting Standards: Accounting for financial and operating leases (IAS 17 and
Ind AS 17)- Accoun tinf for basic and diluted earnings per share (IAS 33 and Ind AS 33)-
Accounting for agriculture ( IAS 17 and Ind AS 41)- Disclosure of related party
transactions (IAS 24 and Ind AS 24)- Interin reporting (IAS 34 and Ind AS 34)-
Operating Segmnets (IFRS 8 and Ind AS 108).

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15 Hours
Module IV
Accounts of Corporate entities not covered by IFRS Convergence: Issue of shares and
debentures- Forfeiture of shares- Preparation of financial statements of Joint stock
companies.
15 Hours

Module V
Presentation of Single Entity Financial Statements covered by IFRS Convergence
(IAS 1 and Ind AS 1): Accounting policies, accounting estimates (IAS 8 and Ind AS 8)-
Events after reporting date (IAS 10 and Ind AS 10)- Structure and contents of finanacial
statements- Preparation of financial statements: Statement of Fiannacial Position (SOFP)-
Statement of Profit or Loss (SOPL)- Statement of Changes in Equity (SOCE)- Cash Flow
Statement (SOCF) (IAS 7 and Ind AS 7).
15 Hours

Reference Books :

1. Chintan Patel, Bhupendra Mantri, Indian Accounting Standards, Taxmann


Publications
2. T.P Ghosh, Illustrated Guide to Indian Accounting Standards, Taxmann
Publications
3. B.D Chatterjee, Illustrated Guide to Indian Accounting Standards, Taxmann
Publications
4. Dolphy D’Souza, Vishal Bansal, Indian Accounting Standards, Snow White
Publications
5. ICAI, Study material of ICAI- Financial Reporting (Final Level)
6. IASB, IFRS (Red Book)

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ELECTIVE PAPER- 2
BC5B11 FINANCIAL MANAGEMENT
Lecture Hours per week: 5 Credits: 4
Internal : 20, External : 80
Objectives:
 To familiarize the students with the concepts, tools and practices of
financial management.
 To learn about the decisions and processes of financial management in a business
firm.

Module IIntroduction: Nature, scope and objectives of financial management -


Time value of money and
mathematics of finance - Concept of risk and return.
10 Hours
Module II
Investment Decision: Capital budgeting process - Estimation of relevant cash flows -
Payback Period method - Accounting Rate of Return - Net Present Value - Net Terminal
Value - Internal Rate of Return - Profitability Index - Capital budgeting under rcsk -
Certainty Equivalent Approach and Risk Adjusted Discount Rate.
20 Hours
Module III
Financing Decision: Cost of capital and financing decision - Estimation of components of
cost of capital : Equity capital - Retained earnings - Debt and Preference capital -
Weighted average cost of capital and Marginal cost of capital - Sources of long term
financing - Capital structure - Operating and financial leverage - Determinants of capital
structure.
20 Hours

Module IV
Dividend Decision: Relevance and irrelevance of dividend decision - Cash and stock
dividends - Dividend policy in practice.
10 Hours
Module V
Working Capital Management: Meaning and nature of working capital - Determination of
working capital requirement - A brief overview of Cash management, Inventory
management and Receivables management.
15 Hours
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(Theory and problems may be in the ratio of 50% and 50% respectively)
Reference Books:

1. Home, J.C. Van: "Financial Management and Policy". Prentice Hall of India , New
Delhi.
2. Khan and Jain: "Financial Management Text and Problems", Tata McGraw Hill, New
Delhi.
3. Pandey, I.M: "Financial Management", Vikas Publications.
4. Bhalla, V.K.: "Financial Management & Policy," Anmol Publications. Delhi.
5. Chandra, P: "Financial Management - Theory and Practice", Tata Mc Graw Hill.
6. Singh, J.K.: "Financial Management- Text and Problems". Dhanpat Rai and Company.
Delhi.
7. R. S. Kulshrestha: Financial Management. Sahitya Bhawan.
8. R. P. Rastogi: Fundamentals of Financial Management, Galgotia Publications. New
Delhi.
9. Ravi M Kishore: Fundamentals of Financial Management. Tax man Publications.).
10 Battacharya, Hrishikas: Working Capital Management - Strategies and Techniques,
Prentice Hall of India, New Delhi.

BC6B12 INCOME TAX LAW AND PRACTICE


ecture Hours per week: 6 Credits: 4
Internal : 20, External : 80
Objective:
 To impart basic knowledge and equip students with application of principles and
provisions Income - tax Act, 1961 amended up to date.

Module I
Basic Concepts: Income - Agricultural income - Person - Assessee - Assessment
Year - Previous Year - Gross total income - Total income - Maximum marginal rate of
lax - Residential status - Scope of total income on the basis of residential status -
Exempted income under section 10.
10 Hours
Module II

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Computation of Income Under Different Heads: Salaries - Allowances - Perquisites -
Profit in lieu of salary - Gratuity - Pension - Income from house property: Annual
Value of House property - Computation under different circumstances - Deduction from
annual value.
25 Hours
Module III
Profits and Gains of Business or Profession: Definition - Computation - Allowable
expenses and not allowable expenses - General deductions - Provisions relating to
Depreciation.
15 Hours
Module IV
Capital Gains: Definition of Capital Assets - Long term and Short term - Transfers - Cost
of acquisition - Cost of improvement - Exempted Capital gains. Income from Other
Sources: Definition - Computation - Grossing up - Deductions and other relevant
provisions.
20 Hours

Module V
Total Income and Tax Computation: Income of other persons included in assessee's total
income - Aggregation of income and set- off and carry forward of losses - Deductions
from gross total income - Computation of Total Income of individuals.
20 Hours

(Theory and problems may be in the ratio of 40% and 60%respectjvely .Only
simple problems are to be expected )

Reference Books :Dr. Vinod K. Singhania : Direct Taxes - Law and Practice, Taxman
publication.
1. B.B. Lal : Direct Taxes, Konark Publisher (P) ltd.
2. Bhagwathi Prasad : Direct Taxes - Law and Practice. Wishwa Prakashana.
3. Dr. Mehrotra and Dr. Goyal : Direct Taxes - Law and Practice, Sahitya Bhavan
Publication.
4. Dinakar Pagare : Law and Practice of Income Tax. Sultan Chand and sons
5. Gaur & Narang : Income Tax.

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BC6B13 AUDITING

Lecture Hours per week : 5 Credits : 4


Internal : 20, External : 80
Objective:

 To impart knowledge about auditing principles, procedures and techniques in


accordance with current legal requirements and professional standards.
Module I
Introduction : Meaning – Objects - Basic principles - Auditing and Investigation -
Auditing and Assurance Standards and Techniques - Classification of audit –
Audit planning – Qualities of an auditor - Advantages and limitations of an audit.
10 Hours
Module II
Internal Control , Internal Check and Internal Audit : Introduction – Necessity –
Definitions - Internal check : Definitions - Difference between internal check and
internal control - Fundamental Principles of internal check - Difference between
internal check and internal audit
20 Hours
Module III
Audit Procedures : Vouching – Definition – Features - Examining vouchers -
Vouching of cash book - Vouching of trading transactions - Verification
and

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valuation of assets and liabilities: Meaning - Definition and objects - Vouching v/s
verification – Verification -Valuation of different assets and liabilities

15 Hours

Module IV

Audit Approach : EDP and mechanical systems - Use of computers - Nature of EDP
-Internal control in EDP - Evaluating internal control in an EDP system - Auditing with the
aid of computers - Audit of limited companies: Company auditor - Qualification and
disqualification – Appointment – Removal – Remuneration – Rights - Duties and liabilities
- Audit committee - Auditor’s Report - Contents and types - Auditors certificates.

20 Hours
Module V

Special Areas of Audit : Tax audit and Management Audit - Recent trends in
auditing - basic considerations of Audit in EDP environment.

10 Hou

Reference Books:
1. Jha, Aruna : “A Student’s guide to Auditing”, Taxmann
2. Tandon, BN, S. Sudarsanan and S. Sundarabahu, : “A handbook of practical
auditing”, S Chand and Co. Ltd. New Delhi.

3. Pagare , Dinkar : “Principles ad Practice of Auditing”, Sultan Chand and sons, New
delhi.

4. Institute of Chanrtered Accountant of India, “Auditing and Assurance


Standards”, ICAI New Delhi
5. Gupta, Kamal and Aok Arora : “Fundamentals of auditing”, Tata MC Grew Hill
Publishing Co. Ltd. New Delhi.

6. Ghatalia, SV “PRacticalAuditing”, Allied Publishers PVt. Ltd. New Delhi.

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ELECTIVE PAPER- 5
BC6B14 FINANCIAL MARKETS AND SERVICES
Lecture Hours per week: 5 Credits: 4
Internal : 20, External : 80
Objective:
 To provide basic knowledge about the structure, organization and working of
financial system in India.

Module I
Financial System: Meaning and Significance - Functions of the financial system - Financial
concepts - Financial Assets - Financial markets – Classification - Financial instruments -
Weakness of Indian Financial System. Financial services-Meaning –Types.
15 Hours
Module II
Money Market: Definition – Features – Objectives - Features of a developed .money market -
Importance of Money market - Composition of Money market - Operations and Participants -
Money market Instruments - Features of Indian money market - Recent developments
12 Hours
Module III
Capital Market: New issue market – meaning – functions - methods floating new issue -
intermediaries in the new issue market - Merchants bankers and their functions - Recent trends
in new issue market - Stock Exchanges – Functions - Structure of Stock Exchanges

– BSE - NSE - Listing of securities - Advantages of listing - Methods of trading in stock


exchanges - On line trading - Stock indices. Venture Capital-Concept and meaning.
25 Hours
Module IV
Financial Institutions: Commercial banks - Development financial institutions - Non- Banking
Financial Corporations - Mutual Funds , Insurance Companies - Objectives and functions-
Lease Financing-meaning- Factoring and Forfaiting (only a brief outline)
15 Hours
Module V
Regulatory Institutions - RBI - Role and Functions - The Securities and Exchange Board of
India : Objectives - Functions - Powers - SEB1 Guidelines for primary and secondary
market.
08 Hours

Reference Books:

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2. Kohn, Meir: Financial Institutions and Markets, Tata McGraw Hill.


3. Bhole L.M: Financial Institutions and Markets, Tata McGraw Hill.
4. Desai, Vasantha: The Indian Financial System, Himalaya Publishing House.
5. Machiraju.R.H: Indian Financial System, Vikas Publishing House.
6. Khan M.Y: Indian Financial System, Tata McGraw Hill.
7. Varshney, P.M., & D. K. Mittal, D.K.: Indian Financial System, Sulthan Chand & Sons
8. Gordon E. & Natarajan K.: Financial Markets & Services, Himalaya Publishing House.
9. Pathak. V. Bharati: Indian Financial System. Pearson Education.

ELECTIVE PAPER-4
BC6B15 FUNDAMENTALS OF INVESTMENTS

Lecture Hours per week: 5 Credits: 5


Internal : 20, External : 80
Objectives:
 To familiarize the students with the world of investments.
 To provide a theoretical framework for the analysis and valuation of investments.

Module I
The Investment Environment: The investment decision process - Types of Investments -
Commodities, Real Estate and Financial Assets - Security market indices - Sources of financial
information - Concept of return and risk
20 Hours

Module IIFixed Income Securities: Bond - Features - Types of bonds - Estimating bond
yields - Types of bond risks - Default risk and credit rating - Bond valuation
10 Hours
Module III
Security Analysis: Fundamental Analysis – Equity valuation- Dividend capitalisation models –
Dividend Growth Model- Price to Earnings Ratio- Valuation of preference shares- Technical
Analysis- Security market theories- Efficient Market Theory– Random Walk Theory- Elliott
Waves Theory.
20 Hours
Module IV
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Portfolio Analysis and Financial Derivatives: Portfolio and Markowitz Diversification -


Portfolio Risk and Return - Introduction to Financial Derivatives – Meaning and need-
Exchange traded derivatives in India- Participants- Functions- Types of derivatives- Forward-
Futures- Options- Swaps- The regulatory frame work of derivative trading in India.
20 Hours
Module V
Investor Protection: SEBI & role of stock exchanges in investor protection - Investor
grievances and their redressal system - Insider trading - Investors' awareness and activism.

10 Hours (

Theory and problems may be in the ratio of 40% and 60% respectively)

Reference Books:

1. Donald E. Fisher and Ronald J. Jordan: Securities Analysis and Portfolio


Management, Prentice Hall, New Delhi.
2. S. Kevin: Security Analysis and Portfolio Management.
3. Sourain. Harry; Investment Management, Prentice Hall of India.
4. Francis and Archer: Portfolio Management , Prentice Hall of India.
5. Gupta L.C.: Stock Exchange Trading in India, Society for Capital Market Research and
Development, Delhi.
6. Machi Raju, H.R.: Working of Stock Exchanges in India, Wiley Eastern Ltd, New
Delhi.
SYLLABI FOR COMPLIMENTARY COURSES

BC1C01 MANAGERIAL ECONOMICS


Lecture Hours per week : 5 Credits : 4
Internal : 20, External : 80
Objectives:
 To enable the students to understand micro and macroeconomic concepts relevant for
business decisions.
 To help the students to understand the Application of economic principles in
business management.
Module I

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Introduction - Definition of Managerial Economics - Objectives - Characteristics - Uses -


Decision making and forward planning - Basic economic tools in management economics.
08 Hours
Module II
The Concept of Demand and Elasticity of Demand - Demand curve: Individual demand curve
- Market demand curve - Movement along Vs shifts in the Demand curve - Elasticity of
Demand: Price, Income and cross - Demand estimation and demand forecasting - Concept of
Revenue: Average Revenue and Total Revenue - Marginal Revenue and Incremental Revenue.
12 Hours
Module III
Production: Fixed and Variable inputs - Production function - Total, Average and Marginal
Product - Law of variable proportions - Linear homogeneous production function -
Production isoquant - Marginal rate of technical substitution - Optimal combination of
resources - Return to scale - Cost of production - Social and private cost of production -
Difference between economic and accounting cost - Long run and short run cost of production
- Economies and diseconomies of scale.
20 Hours

Module IV
Price and Output Decisions Under Different Market Structures: Price and output decisions
under perfect competition, monopoly and monopolistic competition - Pricing under oligopoly
- Kinked demand curve - Price leadership - Pricing under collusion.
10 Hours
Module V
A. Pricing Policies and Practices: Factors governing prices - Objectives of pricing policy
- Role of cost in pricing - Demand factor in pricing - Consumer psychology and
pricing - Pricing methods: Cost-plus or full-cost pricing - Target pricing - Marginal cost
pricing - Going rate pricing - Follow up pricing - Barometric pricing - Customary prices -
Pricing of new products: Penetrating pricing - Price skimming.
B. Macro Economics and Business Decisions: Phases of Business cycle - Evil effects of
cyclical fluctuations on business firms - Minimising effects of Business cycles - Economic
Forecasting for business: Economic and Business forecasting - Uses of economic forecasts
- Methods of economic forecasting - Selecting a forecast - Evaluating forecasts.
25 Hours
Reference Books:

1. R.L. Varshney and K.L. Maheswari, Managerial Economics


2. D.N. Dwivedi, Managerial Economics

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3. Dr. S. Sankaran, Managerial Economics


4. DM Mithani: Business Economics
5. Seth M L Text Book of Economic Theory
6. K K Dewett: Economic Theory
7. Petersen &. "Lewis: Managerial Economics
8. Mote V L peul. S & Gupta G S: Managerial Economics
9. H. Craig Petersen & W. Cris lewis: Managerial Economics
10 Dr. P.N. Reddy and H.R, Appanaiah : Essentials of Business Economics 11
Barry Keating and J. Holton Wilson: Managerial Economics

BC2C02 MARKETING MANAGEMENT

Lecture Hours per week: 5 Credits: 4


Internal : 20, External : 80
Objectives:To provide basic knowledge about the concepts, principles, tools and
techniques of marketing.
 To impart necessary knowledge which help the student to choose a career in the field
of marketing.
 To expose the students to the latest trends in marketing.
Module I
Marketing: Meaning and definition - Scope and importance - Evolution of marketing concepts
-Modem concept of marketing - Marketing mix - Marketing environment - Consumer
behaviour -Buying motives - Consumer buying process - Factors influencing consumer buying
decision -Market segmentation - Basis-target marketing - Product positioning - Importance and
bases
20 Hours
Module II
Product: Meaning and importance – Classification - Concept of product mix – Packaging -
Branding - Brand loyalty and brand equity – Labeling - Product life cycle - New product
development – Pricing - Factors influencing product price - Pricing policies and strategies
15 Hours
Module III
Physical distribution: Meaning and importance - Levels of marketing channels - Wholesaling
and retailing - Types of retailing - Factors influencing choice of distribution channel
10 Hours
Module IV

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Promotion: Meaning and importance - Promotion mix – Advertising - Personal selling – Sales
promotion - Public relation - Factors affecting promotion mix decisions
10 Hours
Module V
Rural Marketing : Growing importance - Unique features of rural markets - Market mix
planning for rural market - Service marketing Vs. product marketing - Green marketing -
Social marketing - Relationship marketing - Niche marketing
15 Hours
Module VI
E-Marketing: Traditional marketing Vs. E-marketing - Internet marketing - E- advertising
- New trends in internet marketing – E-branding - E-payment systems and security
features in internet.
05 Hours
Reference Books:

1. Marketing Management, S.A. Sherlakar ,. Himalaya.

2. Fundamentals of Marketing, William J Stanton, Me Graw Hill Publishing Co, New York
3. Marketing by Lamb. Hair, Me Danniel - Thomson.
4. Marketing by Evans &. Berman, 2/e, Biztantra.
5. Marketing - Concepts, strategies by William M Pride. O C Fewell. Biztantra.
6. Marketing Management, Ramaswamy & Namakumari, Macmillan.
7. Marketing Management, Arun Kumar & "Meenakshi. Vikas.
8. Principles of Marketing, Philip Kotler, Armstrong, Pearson Education.
BC3C03 E-COMMERCE MANAGEMENT

Lecture Hours per week: 5 Credits: 4


Internal : 20, External : 80
Objectives:
 To enable the student to understand basics of E - Commerce
 To Gain a practical orientation to E-Commerce and E- Business management
Module I
Introduction to E- commerce : Meaning and concept - E – commerce V/s Traditional
Commerce - E- Business & E- Commerce - History of E - Commerce - EDI - Importance
, features & benefits of E- Commerce - Impacts. Challenges & Limitations of E-
Commerce - Supply Chain Management & E – Commerce
15 Hours
Module II

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Business Models of E - Commerce: Business to Business - Business to customers - Customers


to customers - Business to Government- Business to employee - E- Commerce strategy -
Influencing factors of successful E- Commerce - E-Business Infrastructure -The internet -
Intranets and Extranets - World Wide Web - Voice over IP (VoIP) - The Internet Standards -
The HTTP Protocol - Audio and Video Standards - Managing E- Business Infrastructure - Web
services - New access devices - Future of the internet infrastructure.
25 Hours
Module III
Marketing strategies & E- Commerce : Website - Components of website - Concept &
Designing website for E- Commerce - Corporate Website - Portal - Search Engine - Internet
Advertising - Emergence of the internet as a competitive advertising media - Models of
internet advertising - Weakness in Internet advertising - Mobile Commerce.
15 Hours
Module IV
Electronic Payment System : Introduction - Online payment systems - Prepaid and postpaid
payment systems - E- cash - E- Cheque - Smart Card - Credit Card - Debit Card - Electronic
purse - Security issues on electronic payment system - Solutions to security issues -
Biometrics - Types of biometrics.
15 Hours
Module V
Legal and Ethical Issues in E- Commerce: Security issues in E- Commerce - Regulatory frame
work of E- commerce.
05 Hours

Reference Books:

1. Turban, Efraim, David King et. el.: Electronic Commerce: A Managerial Perspective,
Pearson Education Asia, Delhi.
2. Dave Chaffey: E-Business and E-Commerce Management, Pearson Education.
3. Kalakota, Ravi: Frontiers of Electronic Commerce, Addison – Wesley, Delhi.
4. Rayport, Jeffrey F and Jaworksi, Bernard J: Introduction to E-Commerce, Tata McGraw
Hill,
New Delhi.
5. Smantha Shurety: E-Business with Net Commerce, Addison - Wesley, Singapore.
6. Rich, Jason R: Starting an E-Commerce Business, IDG Books, Delhi.

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7. Laudon, Kenneth C and Carol Guercio Traver: E-Commerce Business, Technology,


Society,
Pearson Education, Delhi.
8. Stamper David A, and Thomas L.Case: Business Data Communications, Pearson
Education,
New Delhi.
9. William Stallings: Business Data Communications, Pearson Education, New Delhi.

BC4C04 QUANTITATIVE TECHNIQUES FOR BUSINESS

Lecture Hours per week : 5 Credits : 4


Internal : 20 , External : 80
Objective :
 To familiarize student with the use quantitative techniques in managerial
decision making.
Module I
Quantitative Techniques – Introduction - Meaning and definition – Classification of QT - QT
and other disciplines – Application of QT in business – Limitations.

05 Hours
Module II

Correlation and Regression Analysis : Meaning and definition of Correlation - Karl Pearson’s
co-efficient of correlation - Rank correlation - Regression – Types - Determination of simple
linear regression - Coefficient of determination.

20 Hours
Module III
Set Theory - Probability: Concept of probability - Meaning and definition - Approaches to
probability - Theorems of probability - Addition Theorem - Multiplication Theorem -
Conditional probability - Inverse probability - Baye’s Theorem.

15 Hours
Module IV

Theoretical Distribution: Binomial distribution – Basic assumptions and characteristics –


Fitting of binomial distribution – Poisson distribution – characteristics - Fitting of Poisson

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distribution – Normal distribution – Features and properties – Standard normal curve.

15 Hours

Module VStatistical Inference : Testing of hypothesis – Procedure – Error in testing – Two tail
tests and one tail tests – Non parametric tests (Chi-square test only) - Parametric tests – Z test
– Test of significance of large samples – Test for two sample means – Small sample mean tests
– Students t test – Analysis of Variance – F test – One way ANOVA .

20 Hours

Reference Books :

1. Richard I. Levin and David S. Rubin, Statistics for Management, Prentice Hall of
India, latest edition.

2. S.P.Gupta, Statistical Methods, Sultan Chand, latest edition

3. Sanchetti and Kapoor, Statistics, Sultan Chand.

4. G.C.Beri, “Statistics For Managemet”,Tata Mc Graw Hill, 2003.

5. J.K. Sharma, “Business Statstics:, Pearson, 2004

6. Anderson Sweeney Williams, “Statistics for Business and Economics”, Thomson.

7. R.P.Hooda, “Statistics for Business”, Mc Millan.

8. Levine Krebiel & Bevenson, “Business Statistics”, Pearson edition, Delhi.

SYLLABI FOR OPEN COURSES


(For Students From Other Departments)

BC5D03 BASIC ACCOUNTING


Lecture Hours per week : 3 Credits : 2
Internal : 10, External : 40

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Objective :
 To enable the students to acquire knowledge of Accounting Principles and
Practice

Module I

Basic Accounting Concepts : Kinds of accounts – Financial Accounting Vs Management


Accounting – Double Entry book keeping – Rules of debit and credit – Preparation of Journal
and Ledger accounts – Problems.

10 Hours

Module IISubsidiary Books : Cash Book – Types of Cash Book – problems – Purchase Book –
Sales Book – Sales Return Book – Purchases Return Book – Journal Proper.
10 Hours
Module III
Trial Balance – Errors – Types of errors – Bank Reconciliation Statement – Simple
problems.

10 Hours
Module IV

Final Accounts of sole trading concerns : Trading and Profit & Loss Account – Balance Sheet
– Problems with simple adjustments.

20 Hours
(Theory and Problems may be in the ratio of 30% and 70% respectively)
Reference Books :

1. Grewal T.S., Double Entry Book Keeping

2. Jain and Narang , Advanced Accountancy.

3. Shukla and Grewal , Advanced Accountancy.

4. Gupta and Radhaswamy, Advanced Accountancy.

5. Gupta . R.L, Advanced Accountancy.

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COMMON COURSES
BC3A11 BASIC NUMERICAL SKILLS
Lecture Hours per week : 5 Credits : 4
Internal : 20, External : 80
Objectives :
 To enable the students to acquire knowledge of Mathematics and Statistics.
 At the end of this course, the students should have understood set operations,
matrix and Mathematics of finance, Statistical tools and their applications.
Module I
Sets and Set Operation – Venn Diagrams – Elements of Co-ordinate system – Matrices –
Fundamental ideas about matrices and their operational rules – Matrix multiplication
– Inversion of square matrices of not more than 3rd order – Solving system of
simultaneous linear equations.
15 Hours
Module II
Theory of Equations : Meaning - types of equations – Simple linear and Simultaneous
equations (only two variables) eliminations and substitution method only - Quadratic
equation factorization and formula method (ax2 + bx + c = 0 form only) - Problems on
business applications.
10 Hours
Module III
Progressions : Arithmetic Progressions - Finding the ‘n’th term of an AP and also sum to ‘n’
terms of an AP - Insertion of Arithmetic means in given terms of AP and representation of AP -
Geometric Progression : Finding ‘n’th term of GP - Insertion of GMs in given GP and also
representation of GP – Mathematics of Finance – Simple and compound interest (Simple
problems only).
15 Hours

Module IV
Meaning and Definition of Statistics - Scope and limitations – Statistical enquiries – Scope of
the problem – Methods to be employed – Types of enquiries – Presentation of data by
Diagrammatic and Graphical Method – Formation of Frequency Distribution.
15 Hours
Module V
Measures of Central Tendency – Arithmetic Mean – Median – Mode - Geometric and
Harmonic Mean - Measures of variation and standard, mean and quartile deviations –
Skewness and Kurtosis and Lorenz curve . Analysis of Time Series : Methods of measuring –
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Trend and Seasonal variations – Index number – Unweighted indices – Consumer price and
cost of living indices.
20 Hours

(Theory and problems may be in the ratio of 20% and 80% respectively. An over view
of the topics is expected and only simple problems shall be given)

Reference Books:
1. Sundaresan and Jayaseelan – An Introduction to Business Mathematics and
Statistical Methods.
2. Dr. A K Arte & R V Prabhakar - A Text Book of Business Mathematics.

3. Sanchethi and Kapoor - Business Mathematics.

4. Gupta S.P - Statistical Methods

5. Navaneethan P – Business Mathematics

6. R.S.N. Pillai, Mrs. Bhagavathi – Statistics

7. P.R. Vittal - Business Mathematics and Statistics.

BC3A12 GENERAL INFORMATICS

Lecture Hours per week : 5 Credits : 4


Internal : 20, External : 80
Objectives:
 To update and expand basic Informatics skills of the students.
 To equip the students to effectively utilize the digital knowledge resources for
their study.
Module I
Computers and Operating Systems : Features of New Generation Personal Computers and
Peripherals - Computer networks - Types of networks - Components of networks – Topology –
Internet - Uses of internet - Introduction to Software – License – Open source
- Overview of operating systems and major application software.
10 Hours
Module II
Basics of IT : Information – Pre-requisites and needs - IT and its components - IT and Internet

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– IT Applications - E-Governance - IT for National Integration - IT Applications in Health


Care, Business, Commerce and Resource Management - Emerging Trends in IT: Electronic
Data Inter change - Mobile Computing – SMS – MMS - Wireless Applications – Blue Tooth
- Global Positional System - Infra Red Communication - Smart Card - DNA Computing -
Cloud computing
15 Hours
Module III
Knowledge Skills for Higher Education : Data, Information and Knowledge - Knowledge
Management - Internet as a knowledge repository - Academic search techniques - Case study
of academic websites - Basic concepts of IPR – Copy rights and Patents. Introduction to use of
IT in teaching and learning. Case study of educational software - Academic Service –
INFLIBNET – NICENET - BRNET.

15 Hours
Module IV
Social Informatics : IT and society - Issues and concerns - Digital Divide - Free Software
Movement – IT and industry - New opportunities and threats - Cyber ethics - Cyber crimes –
Security – Privacy issues - Cyber Laws - Cyber addictions - Information overload - Health
issues - Guidelines for proper usage of computers and internet - e- waste and Green
Csmputing – Unicode - IT and regional languages.
15 Hours
Module V
Programmes for Office Management : Introduction to Linux - Linux systems - Linux
distributions – Operating systems and Linux - History of Linux and UNIX - Open source
software – Linux software - Software Repositories - Third party Linux Repositories -

Linux Office and Data base software - Internet servers - Development resources - Setting the
Desktop - The GNOME Desktop environment – Using the Metacity Window Manager – Using
GNOME Panels – Change in the GNOME preferences - Exiting GNOME – Working with
words and images - Desktop Publishing in Linux – Using Open Office.org office suit.
20 Hours
References Books:

1. Peter Norton, Introduction to Computers, Tata McGraw Hill Private Limited,


New Delhi, 2009.
2. Alan Evans, ITL ESL, Leslie Lamport, Dolores Etter, Darren George,
Kenneth C Laoudon, Gary Rogers, Rainer Handel, INFORMATICS -Technology in
Action, Pearson Education, Delhi, 2009.
3. V.Rajaraman, Introduction To Information Technology, PHI Learning Private Limited, New
Delhi, 2009.

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4. Alex Leon, The Complete Reference Linux Sixth Edition, Tata McGraw Hill Private
Limited, New Delhi, 2009.
6. Christopher Mathews Leon, Fundamentals of Information technology, Leon Vikas, Chennai,
2009.
5. Richard Peterson Negus, Linux Bible, Wiley India Private Limited, 2009.
7. Mike McGrath, Linux In Easy Steps , Dream TechPress, New Delhi, 2009
8. Daniel Minoli &Emma Minoli, Web Commerce Technology Hand Book, Tata McGraw
Hill, New Delhi, 2009
www.wikipedia.com www.google.scholarr.com
www.bing.com www.google.com
www.afk.comwww.yahoosearch.com
www.comp.os.linux.admin www.comp.os.linux.answers

BC4A13 ENTREPRENEURSHIP DEVELOPMENT

Lecture Hours per week : 5 Credits : 4


Internal : 20, External : 80
Objectives :
 To familiarise the students with the concept of entrepreneurship.

 To identify and develop the entrepreneurial talents of the students.

 To generate innovative business ideas in the emerging industrial scenario.

Module I
Entrepreneur and Fundamentals of Entrepreneurship: Entrepreneurial competencies – Factors
affecting entrepreneurial growth – Role of entrepreneur in economic development -
Challenges of women entrepreneurs.
20 Hours

Module II
Micro, Small and Medium Enterprises: Legal Framework – Licenses – Role of promotional
institutions with special reference to KINFRA , KITCO , MSME & DICs – Concessions –
Incentives and subsidies.
10 Hours

Module III
Project Management: Feasibility and Viability Analysis – Technical – Financial – Network
– Appraisal and evaluation - Project Report preparation.
30 Hours

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Module IV
Identification of Business Opportunities in the Context of Kerala: Rate of ED Clubs –
Industrial Policies – Skill development for entrepreneurs – Business Incubation : Meaning
- Setting up of Business Incubation Centres.

Reference Books :

1. S.S. Kanka , Entrepreneurial Development , Sultan Chand. 15 Hours


2. Prasanna Chandra , Project Planning, Analysis, Selection, Implementation and
Review, Tata McGraw Hill.
3. Vasantha Desai , Dynamics of Entrepreneurial Development, Himalaya.
4. C.B. Gupta & N.P. Sreenivasan , Entrepreneurial Development , Sultan Chand.
5. Nirmal K Gupta , Small Industry –Challenges and Perspectives, Anmol Publications.
6. Vasantha Desai , Small scale Industries and Entrepreneurship, Himalaya.

BC4A14 BANKING AND INSURANCE


Lecture Hours per week: 5 Credits: 4
Internal : 20, External : 80
Objectives:
 To enable the students to acquire knowledge about basics of Banking and Insurance.
 To familiarise the students with the modern trends in banking.
Module I
Introduction to Banking : Meaning and definition - Origin and development of banking –
Customer of a bank - Structure of banking in India – Banks and economic development –
Functions of commercial banks (conventional and innovative functions) – Central bank – RBI
– Functions –Emerging trends in banking.
15 Hours
Module II
Negotiable Instruments : Definition - Characteristics – Types – Parties to negotiable
instruments – Cheques – Types of cheques – Crossing of cheques – Drafts - Cheque vs. Draft -
Endorsement – Significance – Regularity of endorsement – Liability of endorser – Electronic
payments.
15 Hours
Module III
E-Banking – Centralised Online Real time Electronic Banking (CORE) – Electronic Clearing
Service (ECS) – Electronic Fund Transfer (EFT) – Real Time Gross Settlement (RTGS) –
National Electronic Fund Transfer (NEFT) – Society for Worldwide Interbank Financial

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Telecommunication (SWIFT) – E-cheque – Any Time Money – ATM s – Credit card – Debit
card – Smart card – Internet banking – Mobile banking – Tele- banking.
15 Hours
Module IV
Introduction to Insurance : Concept - Need of insurance - Insurance as a social security tool -
Insurance and economic development - Principles of insurance - various kinds of insurance –
Life and General insurance (Fire, Marine, Medical, Personal Accident ,

Property and Motor Vehicles Insurance) – Features – Life Insurance Vs General


Insurance.
15 Hours
Module V
Life Insurance - Law relating to life Insurance - General Principles of Life Insurance Contract;
Proposal and Policy - Assignment and Nomination - Title and claims - General Insurance -
Law relating to General Insurance - IRDA – Powers and functions - Insurance business in
India
15 Hours

Reference Books:

1. Sheldon H.P : Practice and Law of Banking.


2. Bedi. H.L : Theory and Practice of Banking.
3. Maheshwari. S.N. : Banking Law and Practice.
4. Shekar. K.C : Banking Theory Law and Practice.
5. Pannandikar & Mithami': Banking in India.
6. Radhaswamy & Vasudevan: Text Book of Banking.
7. Indian Institute of Bankers (Pub) Commercial Banking Vol-I/Vol-II (part I& II) Vol- III.
8. Varshaney: Banking Law and Practice.
9. Dr. P. Periasamy: Principles and Practice of Insurance
Himalaya Publishing House, Delhi.
10. Inderjit Singh, Rakesh Katyal & Sanjay Arora: Insurance Principles and
Practices,Kalyani Publishers, Chennai.
11. M.N. Mishra: Insurance Principles and Practice, S. Chand & Company Ltd, Delhi.
12. G. Krishnaswamy : Principles & Practice of Life Insurance
13. Kothari & Bahl : Principles and Pratices of Insurance

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14. B.S. Khubchandani, “Practice and Law of Banking”,Mac Millan India Ltd ,2000.
15. K.C. Nanda,” Credit Banking”, Response Book, Sage Publication,1999.

CHRIST COLLEGE(AUTONOMOUS), IRINJALAKUDA

REGULATIONS OF BACHELOR OF BUSINESS ADMINISTRATION (BBA)

PROGRAMME UNDER DISTANCE EDUCATION UNDER CCSS MODE


TO BE IMPLEMENTED WITH EFFECT FROM 2014
BY REGULAR/ SDE, CHRIST COLLEGE(AUTONOMOUS),
IRINJALAKUDA

1.0 Title of the programme


This DEGREE shall be called BACHELOR OF BUSINESS ADMINISTRATION (BBA).

2.0 Eligibility for admission

Any candidate who has passed the Plus Two of the Higher Secondary Board of Kerala or Pre Degree of
Calicut University or that of any other University or Board of Examinations in any state recognized as
equivalent to the Plus Two of the Higher Secondary Board in Kerala, with not less than 50 % marks in
aggregate, is eligible for admission. However, SC/ST, OBC, and other eligible communities shall be given
relaxation as per University rules.

3.0 Medium of Instruction and examination


The medium of instruction and examination shall be English.

4.0 Courses of study:


Total number of courses for the whole BBA programme is 30. It is
divided in to four groups namely-
1. Common courses
2. Core courses
3. Complementary courses and
4. Open courses

The Courses of study leading to the award of BBA shall comprise the following:

5.0 Semester I

Course Title Contact Credits


hours Marks
Common BBIA01 Common English course I 4 4 100

Common BBIA02 Common English course ll 5 3 100

Common BBIA07 Addl. Language courses l 5 4 100

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Core BBIB01 Management Concepts and 6 5 100


Business Ethics
Compl. BBIC01 Managerial Economics 5 4 100

Total 25 20 500
Semester II

Course Title Contact hours Credits Marks

Common BBIIA03Common English course lll 4 4 100

Common BBIIA04 Common English course lV 5 3 100

Common BBIIA 08 Additional language course ll 5 4 100

Core BBIIB02 Financial Accounting 6 5 100

Compl. BBIIC02 IT for Business & Management 5 4 100

Total 25 20 500

Semester III

Course Title Contact hours Credits Marks

Common BBIIIA11 Basic numerical skills 5 4 100

Common BBIIIA12 General Informatics 5 4 100

Core BBIIIB03 Business regulatory frame work 5 4 100

Core BBIIIB04 Organizational Behavior 5 4 100

Compl. BBIIIC03 Quantitative Techniques for 5 4 100


Business

Total 25 20 500

Semester IV

Course Title Contact hours Credits Marks

Common BBIVA13 Banking & Insurance 5 4 100

Common BBIVA14 Entrepreneurship Development 5 4 100

Core BBIVB05 Marketing Management 5 4 100

Core BBIVB06 Financial Management 5 4 100

Compl. BBIVC04 Management Science 5 4 100

Total 25 20 500

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Semester V

Course Title Contact Credits Marks

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hours
Core BBVB07 Accounting for management 5 4 100

Core BBVB08 Business Research methods 4 4 100

Core BBVB09 Emerging Trends in Management 3 4 100

Core BBVB10 Specialization I 5 4 100

Core BBVB11 Specialization II 5 4 100

Open. BBVD01 Open Course ( For others) 3 2 50


Total 25 22 550

Semester VI

Course Title Contact hours Credits Marks

Core BBVIB12 Operations Management 5 4 100

Core BBVIB13 Human Resource Management 5 4 100

Core BBVI B14 Specialization III 5 4 100

Core BBVI B15 Specialization IV 5 4 100

Core BBVI B16 Three weeks project and viva 5 2 50


Project voce

Total 25 22 450

Core courses in the area of Specialization:


A. Finance
1. Indian Financial System
2. Investment Management
3. Income Tax
4. Working Capital Management
B. Marketing
1. Services Management
2. E-Commerce
3. Consumer behavior
4. Retail Management
C. Human Resource management
1. Human Resource Planning and Development
2. Performance Management
3. Industrial Relations
4. Management training and development

CHRIST
COLLEGE(AUTONOMOUS),
IRINJALAKUDA BACHELOR OF BUSINESS
ADMINISTRATION
BBIB01 MANAGEMENT CONCEPTS AND BUSINESS ETHICS

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Time: 6 Hours per week Credits: 5


Course objectives:
· To understand the process of business management and its functions
· To familiarize the students with current management practices.
· To understand the importance of ethics in business, and
· To acquire knowledge and capability to develop ethical practices for effective management.
Module I
Nature and scope of Management; evolution of management- Schools of management thought; F.W.Taylor
and Henry Fayol; principles of management; management as a science and an art; management process.
Module II
Functions of management- planning: types of plan; planning process; organizing: span of control , line and
staff functions ; centralization and decentralization; delegation; staffing: manpower planning, recruitment,
selection and placemen; directing: principles of direction; coordinating, and controlling.
Module III
Manager vs leader; leadership and motivation; leadership styles; theories of motivation. MBO; Management
of performance; Understanding and managing group processes; characteristics of work group, work group
behaviour and productivity; team creation and management;
Module 1V
Ethics, culture and values: Importance of culture in organisations; Indian ethos and value systems; Model of
management in the Indian socio political environment; Work ethos; Indian heritage in production and
consumption.
Module V
Business ethics: Relevance of values in Management; Holistic approach for managers in decision- making;
Ethical Management: Role of organisational culture in ethics; structure of ethics management; Ethics
Committee.
Books:
1. Boatright, John R: Ethics and the Conduct of Business, Pearson Education, New Delhi 2005.
2. Sathish Modh: Ethical Management: Macmillan.
3 Koontz, H and Wechrick, H: Management, McGraw Hill Inc, New York,1995.
4 Drucker, Peter, F: Management: Tasks, Responsibilities and Practices, Allied Publishers, New Delhi 2004.
5. Principles of management By L.N Prasad.
6. Management Process by R.S Davar

BACHELOR OF BUSINESS
ADMINISTRATION BBIIB02 FINANCIAL
ACCOUNTING
Time: 6 Hours per week Credits: 5
Objectives:
• To enable the students to acquire knowledge of the financial accounting principles and
practices
• To equip the students with skills for recording various kinds of business transactions
• To familiarize the students with the techniques of preparing financial statements

Module I
Introduction - Nature of financial Accounting - scope – objects –limitations – Accounting concepts and
conventions- Financial accounting standards –Object of accounting standards – Accounting Standard Board of
India and Indian Accounting Standards – Accounting process from recording of business transactions to
preparation of Trial Balance (an overview only)

Module II

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Conceptual Frame work for preparation and presentation of financial statements - Capital, Revenue and
deferred revenue expenditure – Capital and revenue receipts - Final accounts of Sole Proprietor and not –for-
profit organizations.

Module III
Accounting for Hire Purchase and Installment System -Meaning – Features of hire purchase agreement –
Distinction between hire purchase and sale –Interest calculation – Recording of transaction in the books of
both parties - Default and repossession - Installment system – Features
– Distinction between hire purchase and installment

Module IV
Departmental Accounts - Meaning – Objects – Advantages - Accounting procedure – Allocation of expenses
and incomes – Interdepartmental transfers – Provision for unrealized profit - Branch Accounts - Features –
Objects- Types of branches – Dependent branches – Account Systems – Stock and Debtors System –
Independent branch – Features – Preparation of consolidated Profit and Loss Account and Balance Sheet

Module V
Accounting for hotels and restaurants – Introduction - features - revenue earning and non revenue earning
departments - heads of revenue and heads of expenditure - Working papers, journals – posting - preparation of
trial balance – preparation of final statements - Trading accounts, Profit and Loss Accounts and Balance sheet
(Theory and problems may be in the ratio of 30% and 70% respectively)

Reference Books:
1. S.N. Maheswari: Financial Accounting
2. Shukla, M.C., T.S. Grewal and S.C.Gupta: Advanced Accounts S.Chand&Co., New Delhi.
3. Naseem Ahmed, Nawab Ali Khan and M.L.Gupta: Fundamentals of Financial Accounting, Ane Books
Pvt. Ltd., New Delhi.
4. Grewal and Gupta: Advanced Accounting
5. Dr. Goyal V.K.., Financial Accounting, Excel Books, New Delhi.
6. Radhaswamy and R.L. Gupta: Advanced Accounting, Sultan Chand & Sons, New Delhi
7. R.K.Malhotra: Financial Management in Hotels and Restaurant Industry, Anmol Publishers
8. S.Kr. Paul: Advanced Accounting,
9. P.C. Tulasian: Introduction to Accounting, Pearson Education
10. Jain & Narang: Financial Accounting
11. Ashok Sehgal and Deepak Sehgal: Advanced Accounting, Volume I, Taxmann, New Delhi.

BACHELOR OF BUSINESS ADMINISTRATION


BBIIIB03 BUSINESS REGULATORY FRAMEWORK
Time: 5 Hours per week Credits: 4
Objectives:
• To provide students with Basic Legal Concepts and the Indian Legal Environment in which Business
is carried on.
• To enable the students to understand the emerging legal issues in a digital networked environment.

Module 1:
Indian Contract Act 1872 – Contract – Nature and Classification of Contracts – offer and acceptance –
consideration – capacities of parties – free consent – coercion – undue influence – misrepresentation- fraud –
mistake – void agreements – discharge of contract – breach of contract and remedies- contingent contract -
quasi contracts
20 Hours

Module 2:
Special Contracts – Contract of Indemnity – meaning – nature – right of indemnity holder – and indemnifier –
Contract of Guarantee- Meaning – nature - and features- surety and co-surety- rights and liabilities- discharge

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of surety from his liabilities.


15 Hours

Module 3:
Contract of Bailment And Pledge – rights and duties of bailer and bailee – pledger and pledge – pledge by non
owner – Agency – duties and liabilities of agent and principal - termination of agency.
10 Hours

Module 4:
Sale of Goods Act, 1930 – Contract of sale of goods – Meaning – Essentials of contract of sale – Conditions
and warranties- caveat emptor – sale by non owners – rules as to delivery of goods – auction sale - rights of
unpaid seller.
15 Hours

Module 5:
The Consumer Protection Act,1986 – Definition – consumer – complainant – goods – service – complaint –
unfair trade practices – restrictive trade practices – rights and remedies for consumers - consumer protection
council – consumer disputes redressal agencies.

Reference Books:
1. Balchandani: Business Laws
2. S.D.Geet and M.S. Patil: Business Laws
3. S.S. Gulshan: Business Laws
4. B.S.Moshal: Business & Industrial Law
5. B Sen and Mitra: Business and Commercial Laws
6. N.D.Kapoor: An Introduction to Mercantile Laws
7. N.M. Wechlakar: Business Laws
8. M.C. Kuchal: Business Laws
9. Government of India: Information Technology Act, 2000

BACHELOR OF BUSINESS ADMINISTRATION BBIIIB04


ORGANISATIONAL BEHAVIOR
Time: 5 Hours per week Credits: 4 Objectives: 5 Hours

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• To familiarize the students with the basic concepts of the organizational behavior and to enhance their
understanding of the interaction between the individuals and the organizations.

Module I
Organizational behavior—concepts, meaning, nature, scope features of OB.OB and other disciplines
10Hours

Module II
Individual behavior—basic psychological process—personality, determinants of personality— personality
traits—perception, factors affecting perception—learning, theories of learning—social learning. Motivation—
theories of motivation (Maslow‘s, Hertzberg, Mc Greger, X and Y theory) financial and non financial
motivation. 20 Hours

Module III
Group—concept of group dynamics—features of group—types of group behavior—formal and informal
group behavior—stages of group development— group moral—group norms—group cohesiveness. 15
hours

Module IV
Leaderships- types—theories of leadership ( Trait theory, Michigan studies and Fideler‘s contingency model)
modern approach to leadership theories—leadership styles. 15 Hours

Module V

Stress management—meaning, types of stress—consequences of work stress—causes of stress— Conflict,


types of conflicts, conflict resolution— Organisational development—meaning, need, benefits and limitations
of OD—steps in OD. Organizational changes. 12 Hours

References:
1. Fred Luthans: Organisational behavior
2. Danial C. Fieldman and Hugh Arnold: Managing individual and group behavior in
organization
3. Henry Mintzberg: The structure of organization
4. Edwin Gerlof: Organization theory and design 5
Robin. S. P: Organizational behavior
6. Aswathappa: Organizational Behavior
7. Jai B. Sunhat: Culture and Organisational Behavior

C
Core course
BACHELOR OF BUSINESS
ADMINISTRATION BBIVB05 MARKETING
MANAGEMENT
Time: 5 Hours per week Credits: 4
Objectives:
• To acquaint the students with the marketing principles and practices, and,
• To understand the process of marketing in a business firm.

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Module I
Marketing: nature and scope of marketing; marketing concepts- traditional and modern; selling and
marketing; marketing mix; marketing environment; service marketing- characteristics of service. 10 Hours

Module II
Consumer behavior and market segmentation: nature, scope and significance of consumer behavior; market
segmentation- concept and importance; bases for market segmentation.
15 Hours

Module III
Product: concept of product; consumer and industrial goods; product planning and development; packaging-
role and functions; branding: brand name and trade mark; product life cycle; after sales service.

Price: importance of price in marketing mix; factors affecting price; discounts and rebates; pricing strategies.
15 Hours
Module IV
Promotion: promotion mix; methods of promotion; advertising: functions of advertising, characteristics of
effective advertisement, advertising media-types of ad media, media planning and scheduling, legal and
ethical aspects of advertising; personal selling: functions of a personal selling, characteristics of a good
salesman, steps in personal selling process; publicity and public relations.

Sales promotion: meaning, nature and functions; limitations of sales promotion; sales promotion schemes:
sample; coupon; price off; premium plan; consumer contests and sweep stakes; POP displays; demonstration;
trade fairs and exhibitions; sales promotion techniques.

20 Hours
Module V
Distribution: physical distribution; channels of distribution-concept and role; types of channels; factors
affecting choice of a particular channel; physical distribution of goods; transportation- modes; retail formats-
supermarkets, hyper markets, chain stores, department stores, discount stores, margin free markets, electronic
retailing.

15 Hours

References:
1. Kotler, Philip: Marketing Management; Prentice Hall, New Jersey.
2. Condiff E.W. and Still, R.R., Basic Marketing Concepts, Decisions and Strategy; Prentice Hal of
India, New Delhi.
3. Stanton W.J., Etzel Michael J and Walter Bruce J; Fundamentals of Marketing; McGraw Hill, New
York.
4. Rorsiter Johan R, Percy Larry: Advertising and Promotion Management; McGraw Hill, New York
5. Aaker, David and Myers Johan G, et. al,: Advertising Management; Prentice Hall of India; New
Delhi.

Core course

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BACHELOR OF BUSINESS
ADMINISTRATION BBIVB06 FINANCIAL
MANAGEMENT
Time: 5 Hours per week Credits: 4
Objectives:
• To familiarize the students with the concepts, tools and practices of financial management, and,
• To learn about the decisions and processes of financial management in a business firm.

50% theory and 50% numerical


Module I
Financial management: meaning, nature and scope of finance; financial goals: profit maximization, wealth
maximization; finance functions,- investment, financing and dividend decisions. 10 Hours

Module II
Capital budgeting: nature of investment decisions; investment evaluation criteria- net present value, internal
rate of return, profitability index, payback period, accounting rate of return , NPV and IRR comparison;
capital rationing; risk analysis in capital budgeting. 20 Hours

Module III
Working capital: meaning, significance and types of working capital; financing of working capital; sources of
working capital; management of inventory; management of cash; management of account receivables;
optimum credit policy; credit collection; factoring service; various committee reports on bank finance;
dimensions of working capital management. 15 Hours

Module IV
Capital structure theories: traditional and MM hypotheses; determining capital structure in practice; Capital
structure planning. Cost of capital: meaning and significance of cost of capital; calculation of cost of debt,
preference capital, equity capital and retained earnings; Operating and financial leverages; measurement of
leverages; effects of operating and financial leverages on profit. 20 Hours

Module V
Dividend decisions—Types of dividend- dividend models—principles of dividend policy—practical aspects
of dividend. 7 Hours

References:
1. Battacharya, Hrishikas: Working Capital Management: Strategies and Techniques; Prentice Hall of
India, New Delhi.
2. Chandra, Prasanna: Financial Management; Tata McGraw Hill, Delhi.
3. Pandey, I.M.: Finanical Management, Prentice Hall of India, New Delhi.
4. Khan M.Y. and Jain P.K.: Financial Management; Tata McGraw Hill, Delhi.
5. Vanhorne, J.C.: Financial Management and Policy; Prentice Hall of India, New Delhi.
6. Ravi M kishore: Fundamentals of Financial Management (Tax man)

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Core course
BACHELOR OF BUSINESS
ADMINISTRATION BBV B07 ACCOUNTING
FOR MANAGEMENT
Time: 5 Hours per week Credits: 4
Objectives:
• To enable the students to understand the concept and relevance of management Accounting
• To provide the students an understanding about the use of accounting and costing data for planning,
control and decision taking.

Module I
Management Accounting –Nature and Scope – Difference between Cost Accounting, Financial Accounting
and Management accounting – Recent Trends in Management Reporting. 05 Hours

Module II
Analysis and Interpretation of financial Statement: - Meaning- Types and Methods of Financial Analysis –
Comparative statements – Trend Analysis – Common size statements (a general discussion only). Ratio
Analysis: - Meaning –Nature – uses and limitations of Ratios –liquidity, profitability, Turnover ,Solvency,
Leverage, Market test ratios – Constructions of Financial Statements from ratios –Judgment of financial
stability through ratios –(Stress to be given to problem solving and interpretation skills ) 25 Hours

Module III
Fund Flow and Cash Flow Analysis:
a. Fund Flow Statements : Meaning and concept of fund – Current and Non- Current Accounts –
Flow of Fund –Preparation of Fund flow statements – uses and significance
b. Cash Flow Statement : Difference between fund flow statement and cash flow statements – Preparation of
cash flow statements as per AS-3 Norms – Direct and Indirect methods.(Stress to be given to problems) 20
Hours

Module IV
Managerial decision making with the help of C.V.P. Analysis : Marginal Costing- Fixed Cost, Variable Cost,
Contribution, P/V ratio, Break Even Analysis – Algebraic and Graphic presentation – Decision making:
Fixation of Selling Price – Exploring new markets – make or buy-key factor – Product Mix – Operate or
Shutdown 20 Hours

Module V
Responsibility Accounting –Concept – Significance – Responsibility centers- Activity Based Costing
– (General outline only) 05 Hours
(Theory and problems may be in the ratio of 40% and 60% respectively)
Reference Books:
1. Dr. S.N. Maheswari: Management Accounting
2. Sexana: Management Accounting
3. Made Gowda: Management Accounting
4. Dr. S.N. Goyal and Manmohan: Management Accounting
5. B.S. Raman: Management Accounting
6. R.S.N. Pillai and Bagavathi: Management Accounting
7. Sharma and Gupta: Management Accounting
8. J. Batty: Management Accounting
9. Foster: Financial Statement Analysis, Pearson Education.
10. PN Reddy & Appanaiah: Essentials of Management Accounting.

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Core course
BACHELOR OF BUSINESS
ADMINISTRATION BBV B08 BUSINESS
RESEARCH METHODS
Time: 4 Hours per week Credits: 4
Objectives:
• To enable students for acquiring basic knowledge in business research methods and to develop basic
skills in them to conduct survey researches and case studies

Module I
Business research – meaning and definition – features of business research – theory building- induction and
deduction theory – concept – operational definition – variable – proposition – hypothesis – types of business
research – basic and applied, exploratory, descriptive and causal – phases of business research. 10 Hours

Module II
Exploratory research – objectives – methods – experience survey – secondary data analysis – case study –
pilot study by focus group interview – process of problem definition – understanding background of the
problem - determination of unit of analysis – determine the relevant variables and state the research questions
– hypothesis and research objectives.
10 Hours
Module III
Meaning of research design – methods of descriptive and causal research – survey – experiments
– secondary data studies and observation – sampling design – simple random sampling – restricted random
sampling – stratified, cluster and systematic - nonrandom sampling – convenient and judgment sampling –
sampling error and non sampling error.
10 Hours
Module IV
Measurement and scaling – nominal - ordinal – interval and ratio scale – criteria for good measurement –
reliability and validity – designing questionnaire – means of survey data collection – personal interview –
telephonic, mail and internet. 10 Hours

Module V
A. Data processing – processing stages – editing – coding and data entry – descriptive analysis under
different types of measurements – percentages frequency table – contingency table –graphs
– measures of central tendency and index number – interpretation.
B. Preparation of research report – format – report writing stages – gathering material and data - make overall
format - make detailed outline – write first draft - rewrite – final word processing and publishing. 20
Hours

Reference Books:
1. Donald R.Cooper and Pamela S. Schindler: Business Research Methods, Latest edition, Irwin
McGraw-HILL International Editions, New Delhi.
2. John Adams, Hafiz T.A. khan Robert Raeside, David white: Research Methods for graduate business
and social science students, Response Books, New Delhi – 110044.
3. Neresh K. Malhotra: Marketing research, latest edition, Pearson Education.
4. William G. Zikmund, Business research methods, Thomson
5. Wilkinson T.S. and Bhandarkar P.L.: Methodology and Techniques of social research,
Himalaya.
6. S N Murthy & U Bhojanna: Business Research Methods, Excel Books, New Delhi.
7. Jan Brace: Questionnaire design. Kogan Page India
8. Michael V.P., Research Methodology in Management, Himalaya.
9. Dipak Kumar Bhattacharyya, Research Methodology, Excel Books, New Delhi.
10. R. Paneerselvan: Research Methodology, Prentice-Hall of India
11. Ajai S Gaur & Sanjaya S Gaur: Statistical Methods for Practice & Research, Response Books,

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New Delhi.
12. Kultar Singh: Quantitative Social Research Methods, Response Books, New Delhi.

Core course
BACHELOR OF BUSINESS ADMINISTRATION
BBVB 09 EMERGING TRENDS IN
MANAGEMENT
Time: 3 Hours per week Credits: 2
Objectives:
• To Impart knowledge about the emerging trends of new management concepts, and
• To provide knowledge about the significance of the integration of information technology as the
platform for the application of various management concepts
Module I
Supply Chain Management : Meaning and definition components/ participants of SC- concept of SCM-
Objectives of SCM- SCM process : Customer relationship management, customer service management,
demand management, customer order fulfillment, manufacturing flow management , Procurement
management/supplier relationship management, product development & Commercialization, returns
management – Factors driving the evolution of SCM – objectives of SCM – supply chain planning. (15
hours)
Module II
Logistics Management : Meaning and definition – significant of logistics – business logistics- concepts of
logistics management – objectives of logistics management – elements of logistics management – logistics
management v/s supply chain management – integrated logistics- operating of objectives of integrated
logistics: (10 hours)
Module III
Total Quality Management : Quality – Meaning & Definition – Quality education – Efficiency v/s
effectiveness – drivers of quality – quality management – internal & external customers- vision statement –
Mission statement – objectives of TQM – Targets – Action Plans – Principles of QM – Total quality
management : Evolution , Definition – Preparing for TQM – Stages in TQM implementation – TQM models –
TQM planning – TQM software. (10 hours)
References:
1. Chopra, Meindl & Kalra,Supply Chain Management: Strategy, Planning and Operations, Pearson
Education-New Delhi
2. Christopher, Logistics and supply chain Management - Pearson Education-New Delhi
3. Sople, Logistics Management- Pearson Education-New Delhi
4. Suganthi L, samuel, A Anand Total Quality Management, ,PHI, New Delhi
5. Besterfield,Total Quality Management, 3e revised -Pearson Education-New Delhi
Core course
BACHELOR OF BUSINESS
ADMINISTRATION BBVI B12 OPERATIONS
MANAGEMENT
Time: 5 Hours per week Credits: 4
Objectives:
• To familiarize the students with the concepts, tools and practices of operations management, and,
• To learn about the decisions and processes of operations management in a business firm.
Module I
Operations management—meaning, definitions, scope and objectives— interaction of operations management
with other areas—manufacturing and non manufacturing operations and their characteristics. 15 Hours

Module II
Facilities planning—plant location—factors determining plant location— plant layout—process layout and
product layout—materials handling—MRP— Principle equipments. 12 Hours

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Module III
Capacity planning—estimation of capital requirements—maintenance management—types of maintenance -
work study—time and method study—work measurement, meaning, scope and importance. 15 Hours

Module IV
Operations planning and control—objectives of operations planning— planning procedure— operations
planning categories ( concept only) operations control—meaning , importance and objectives—techniques of
operations control. 15 Hours

Module V
Quality control—Concept of quality—quality planning—statistical quality control—control charts( X chart
and R chart Only)—management of quality in organizations—quality circles—TQM.
15 Hours
References:
1. Russell, Roberta S, and Bernard W.Taylor III, Operations Management, Pearson Education, New
Delhi 2004.
2. Chase :Operations Management for Competitive Advantage, Tata McGraw Hill, New Delhi.
3. Buffa, E.S., ‗Modern Production Management‘, New York, John Wiley, 1987.
4. Adam, E.E. and Ebert, R.J., ‘Production and Operations Management‘ Prentice Hall of India, New
Delhi 1995.
5. Chary, S,.N., Production and Operations Management‘, Tata McGraw Hill, New Delhi 1989

BACHELOR OF BUSINESS ADMINISTRATION


BBVI B 13 HUMAN RESOURCES MANAGEMENT
Time: 5 Hours per week Credits: 4
Objectives:
• To give a conceptual understanding of human resource practices in organizations.

Module I
Introduction to Human Resource Management—Importance--scope and objectives of HRM. Evolution of the
concept of HRM- Approaches to HRM- Personal management Vs Human Resource Management-HRM and
competitive advantage- Traditional Vs Strategic human resource management. 15 Hours

Module II
Human resource planning, Recruitment and selection—Job analysis---process of job analysis-job discretion-
job specification-- methods of job analysis-- Conventional Vs strategic planning—job evaluation—
Recruitment--source of recruitment-methods.. 15 Hours

Module III
Placement, Induction and Internal mobility of human resource. Training of employees—need for training-
objectives- approaches --methods-training environment- areas of training- Training evaluation. 12 Hours

Module IV
Performance appraisal and career planning. Need and importance- objectives process- methods and problems
of performance appraisal- . Concept of career planning –features- methods –uses career development. 10
Hours

Module V
Compensation management and grievance redressel. Compensation planning objectives- Wage systems-
factors influencing wage system-. Grievance redressel procedure- discipline- approaches-

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punishment-essentials of a good discipline system. Labor participation in management.


20 Hours

References:
1. Human Resource Management- Text and Cases-- VSP Rao
2. Human Resource Management—Snell, Bohlander
3. Personal Management and Human Resources—Venkata Ratnam .Srivasthava.
4. A Hand Book of Personnel Management Practice—Dale Yolder.

Finance specialization BACHELOR


OF BUSINESS ADMINISTRATION
BBV B10 INDIAN FINANCIAL SYSTEM
Time: 5 Hours per week Credits: 4
Objectives:
• To give a detailed idea about the Indian financial system and its broad components.

Module I
Indian financial system – an overview. Money market – call money market – commercial paper market –
commercial bill market – certificates of deposits – treasury bill market – gilt edged securities market. Capital
market – an overview - capital market instruments - capital market reforms –primary markets – methods of
raising funds from primary market- public issue – emerging trends
Module II
Financial services- nature – characteristics – role of financial services in economic development – relevance
of the study of financial services – factors influencing the growth and development of financial services
industry – types of financial services

Module III
Merchant banking – historical perceptive – nature of services provided by Merchant bankers – structure of
merchant banking firm – setting up and managing a merchant bank – SEBI regulations on merchant banks –
under writing – stock broking – depositories – tax planning services – port folio management services –
factoring services and practices – card business – credit cards and debit cards.

Module IV
Credit rating: approaches and process of rating – credit rating agencies – CRISIL and ICRA, CARE ratings
for financial instruments – methodology of rating. Leasing: concepts and classification of leasing – present
legislative frame work of leasing

Module V
Stock exchange business and practices – insurance – role of insurance in financial frame work – general
insurance – life insurance – marine insurance and others.
References
1 L.M. Bhole: Financial Institutions and Market
2 I. Friend M Blume, J Crocket: Mutual Funds and other Institutional Investors 3
N.J.Yasaswy: Personal Investment and Tax Planning
4 Julia Holyoake, William Weipers: Insurance 4th edition 5
M.Y.Khan: Financial Services
6 Sriam. K: Hand book of leasing, Hire purchase and Factoring. 7
Bhatt. R.S : Financial system for economic development

Finance specialization BACHELOR


OF BUSINESS ADMINISTRATION

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BBV B11 INVESTMENT MANAGEMENT


Time: 5 Hours per week Credits: 4
Objectives:
• To give an overall idea about different investment avenues available in financial markets and prepare
them with basic skills and knowledge to manage investment.

Module I
Investment, meaning- investment and speculation- investment objectives process- avenues- financial and non
financial investment. Corporate investment-return and risk—systematic and unsystematic risks- measurement
of risk-Approaches to investment analysis—fundamental analysis—technical analysis—modern portfolio
theory (Basic knowledge only expected)
15 hours
Module II
Capital market - meaning, structure and functions - capital market instruments - shares, debentures and
bonds.- stock exchanges- role and functions - NSE , BSE - trading mechanism - online trading - script less
trading and depositary system – SEBI- role and functions.
20 Hours
Module III
Mutual funds- meaning and definition- Concept of open end and close ended fund - equity, index, diversified,
large cap, mid cap funds, sector fund - Benefits and limitations of MF investment - Roll and objectives of
AMFI
12 Hours
Module IV
Introductions to Exchange Traded Funds – salient features – Market making by Authorised Participants –
Creation Units – Portfolio deposit and cash components - Mutual Fund Vs ETFs – Relative Advantages.
10 Hours
Module V
Derivatives—concepts and meaning, features, classification of derivatives— options and features— kinds of
options and features—index and currency feature. (General idea is only expected) 10 Hours

References:
1. Donald E. Fisher and Ronald J. Jordan, ―Securities Analysis and Portfolio Management‖, Prentice
Hall, New Delhi.
2. S. Kevin: Security analysis and portfolio Management
3. Sourain, Harry, ―Investment Management‖, Prentice Hall of India.
4. Francis and Archer, ―Portfolio Management ‖, Prentice Hall of India.
5. Gupta L.C.: Stock Exchange Trading in India; Society for Capital Market Research and
Development, Delhi.
6. Machi Raju, H.R.: Working of Stock Exchanges in India, Wiley Eastern Ltd, New Delhi.

Finance Specialization BACHELOR


OF BUSINESS ADMINISTRATION
BBVI B14 INCOME TAX
Time: 5 Hours per week Credits: 4
Objectives:
• To impart basic knowledge and equip students with application of principles and provisions Income-
tax Act, 1961 amended up-to-date

Module I

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Basic concept: Income - agricultural income – person – assessee – assessment year - previous year - gross
total income - total income - maximum marginal rate of tax -Residential status - Scope of total income on the
basis of residential status - Exempted income under section 10.
10 Hours
Module II
Computation of income under different heads: Salaries – Allowances – Perquisites – Profit in lieu of salary –
Gratuity – Pension - Income from house property: Annual Value of House property – Computation under
different circumstances – Deduction from annual value.
20 Hours
Module III
Profits and gains of business or profession: Definition - Computation – Allowable expenses and not allowable
expenses – General deductions – Provisions relating to Depreciation. 10 Hours

Module IV
Capital gains: Definition of Capital Assets – Long term and Short term – Transfers – Cost of acquisition –
Cost of improvement – Exempted Capital gains. Income from other sources: Definition
- Computation – Grossing up – Deductions and other relevant provisions. 10 Hours

Module V
Total income and tax computation: Income of other persons included in assessee‘s total income - Aggregation
of income and set-off and carry forward of losses - Deductions from gross total income
- Rebates and reliefs - Computation of total income of individuals.
15 Hours

Note: The applicability of law for the purpose of examination would be the law in force as on 31st March
immediately preceding the academic year.
References:
1. Dr. Vinod K. Singhania : Direct Taxes – Law and Practice, Taxman publication.
2. B.B. Lal : Direct Taxes, Konark Publisher (P) ltd.
3. Bhagwathi Prasad : Direct Taxes – Law and Practice, Wishwa Prakashana.
4. Dr. Mehrotra and Dr. Goyal : Direct Taxes – Law and Practice, Sahitya Bhavan
Publication.
5. Dinakar Pagare : Law and Practice of Income Tax, Sultan Chand and sons.
6. Gaur & Narang : Income Tax.

Finance Specialization BACHELOR


OF BUSINESS ADMINISTRATION BBVI B15
WORKING CAPITAL MANAGEMENT
Time: 5 Hours per week Credits: 4
Objectives:
• To understand the need for and importance of adequate working capital, and,
• To gain in-depth knowledge to manage working capital of SMEs.

Module I
Working capital: Concepts, Need for and components of working capital; Kinds of working capital;
Determinants of working capital; Estimation of working capital requirements.

Module II
Working capital cycle; Working capital theories and approaches; Determining the financial mix; Financing of
working capital; Sources of working capital.

Module III

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Cash management- facets of cash management; Cash conservation; Cash forecasting and budgeting;
Managing cash flows; methods of accelerating cash flows; Methods of slowing cash outflows; Cash
management models- Baumol Model, Beranetk Model, Miller-Orr Model, Stone Model; Determining
optimum cash balances; Investment in marketable securities; Types of marketable securities and criteria for
selection of securities for short term investment.

Module IV
Receivables management: Determining appropriate receivable policy; Credit selection models; Formulation
of suitable credit and collection policies; Collection techniques.

Module V
Inventory management: Need, objectives and techniques of inventory management. Determining optimum
order quantity- EOQ approach; Safety stocks, Selective inventory controls; Role of Finance Manager in
inventory management. Valuation of inventory.

References:
1. Bhalla, V.K.: Working Capital Management: Text and Cases, Anmol, Delhi 2001.
2. Chandra, Prasanna: Financial Management, Tata McGraw Hill, New Delhi 2005.
3. Scherr, F.C.: Modern Working Capital Management, Prentice Hall, 1989.
4. Hampton, J.J. and C.L.Wagner: Working Capital Management, John Wiley & Sons, 1989.
Marketing specialization BACHELOR
OF BUSINESS ADMINISTRATION
BBV B10 SERVICES MANAGEMENT
Time: 5 Hours per week Credits: 4
Objectives :
• To familiarize the students with role of different prominent services in India and prepare them with
basic skills to manage.

Module I
Services :- concept-definition-features-Growth of service sector; Role of services in economy- Classification
of services- service triangle- Marketing of services- Internal and external marketing- Customer involvement
in service Processes; Customer behavior in service settings.
(10 hours)
Module II
Service market segmentation; principles, bases- service marketing mix; four Ps and expanded Ps ; methods of
developing CR- building customer loyalty. (10 hours)

Module III
Tourism management : Evolution of tourism – concept characteristics- components- economic, social,
cultural, political and environmental impacts of tourism – Role of travel agencies and tour operators- Role of
airways, railways, cruises and road transport in the development of tourism – Tourism guidance – tourist
accommodation and hospitality – different types of hotels- tourism in India; growth potentials in different
areas – major tourist attractions. (15 hours)

Module IV
Banking and insurance management – Banking -concept- services; traditional and new generation
– universal banking- bank assurance- offshore banking- banking- retail banking- A brief insight into the
current Indian banking scenario; emerging issues in Indian banking;
(15 hours)
Module V
Concept of Insurance- types of insurances; Life insurance and General insurance; Marine, Fire, Personal
accident and health insurance policies – insurance business in India – IRDA – major private and public sector
organisations in Indian insurance business. (7 hours)

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Module VI
Services in organized retailing – Health care industry in India; Marketing E- services; Business process
outsourcing (BPO); medical transcription , knowledge process outsourcing (K PO) E – learning (Indian
context); (15 hours)

References:
1) Rampal. M.K & Gupta S. L , Service marketing , Galgotia Publishing, NewDelhi.
2) Kritain Anderson & Carol Kerr, Customer relationship management , Tata McGraw Hill, New
Delhi.
3) Bhattacharjee , service sector management , Jaico publishing, Mumbai .
4) Lovelock, Christopher ; Services marketing- people, Technology, strategy ; Pearson.
Education Asia, Delhi; First Indian Reprint, 2001.
5) Bhatia A.K International Tourism , Sterling publishers New Delhi
6) Jha S. M, tourism marketing, Himalaya, Publishers, Mumbai.
7) Sethi & Bhatia , Elements of banking and insurance PHI learning Pvt Ltd. New Delhi.
8) Sreenivasan – Service marketing PHI learning Pvt. Ltd.

Marketing specialization BACHELOR


OF BUSINESS ADMINISTRATION
BBV B11 E- COMMERCE
Time: 5 Hours per week Credits: 4
Objectives:
• To understand the importance of database systems for business management, and,
• To gain a practical orientation to database development and maintenance.

Module I
Introduction to E- commerce : Meaning and concept – E- commerce v/s Traditional Commerce- E-
Business & E- Commerce – History of E- Commerce – EDI – Importance , features & benefits of E-
Commerce – Impacts, Challenges & Limitations of E- Commerce – Supply chain management & E –
Commerce – E – Commerce infrastructure. (15 hours)

Module II
Business models of E – Commerce: Business to Business – Business to customers – customers to customers
- Business to Government – Business to employee – E – Commerce strategy – Influencing factors of
successful E- Commerce. (10 hours)

Module III
Marketing strategies & E – Commerce: Website – components of website – Concept & Designing website
for E- Commerce – Corporate Website – Portal – Search Engine – Internet Advertising – Emergence of the
internet as a competitive advertising media- Models of internet advertising – Weakness in Internet advertising
– Mobile Commerce. (15 hours)

Module IV
Electronic Payment system : Introduction – Online payment systems – prepaid and postpaid payment
systems – e- cash, e- cheque, Smart Card, Credit Card , Debit Card, Electronic purse – Security issues on
electronic payment system – Solutions to security issues – Biometrics – Types of biometrics. (15 hours)

Module V
Legal and ethical issues in E- Commerce: Security issues in ECommerce- Regulatory frame work of E-
commerce, Cyber Laws – Information Technology Act 2000 – Digital signature – digital certificate –
encryption – decryption – Public key & private key. (10 hours)

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References:
1. Turban, Efraim, David King et. el.: Electronic Commerce: A Managerial Perspective, Pearson
Education Asia, Delhi 2002.
2. Kalakota, Ravi: Frontiers of Electronic Commerce, Addison - Wesley, Delhi 1999.
3. Rayport, Jeffrey F and Jaworksi, Bernard J: Introduction to E-Commerce, Tata McGraw Hill, New
Delhi 2003.
4. Smantha Shurety,: E-Business with Net Commerce, Addison - Wesley, Singapore 2001.
5. Rich, Jason R: Starting an E-Commerce Business, IDG Books, Delhi 2000.
6. Laudon, Kenneth C and Carol Guercio Traver : E-Commerce business. Technology. Society, Pearson
Education, Delhi 2005.
7. Stamper David A, and Thomas L.Case: Business Data Communications, Pearson Education, New
Delhi 2005.
8. Willam Stallings: Business Data Communications, Pearson Education, New Delhi 2004.

Marketing specialization BACHELOR


OF BUSINESS ADMINISTRATION
BBVI B14 CONSUMER BEHAVIOR
Time: 4 Hours per week Credits: 4
Objectives:
• To understand the basics of consumer decision-making processes, and,
• To understand the information needs for helping the consumer in decision making.

Module I
Consumer behaviour – concepts; nature, scope and applications of consumer behaviour; Consumer behaviour
and marketing strategy; profiling consumers and their needs; Market segmentation and consumer research;
psychographics and lifestyle; Consumer behaviour audit.

Module II
Consumer involvement and decision-making; Consumer decision-making process; Information search
process; Evaluative criteria and decision rules.

Module III
Individual influences on buying behaviour; Consumer as an individual; Theories of personality; personality
and market segmentation; consumer perception; consumer needs and motivation. Personal influences and
attitude formation. Learning and consumer involvement; Communication and consumer behaviour. Reference
group influence in buying decisions; opinion leadership. Family life cycle and decision-making; Social class
concept and measurement

Module IV
The buying process: problem recognition and information search behaviour; information processing;
alternative evaluation; Purchase process and post purchase behaviour

Module V
Culture and Consumer behaviour: Core culture and sub cultures. Role of culture in consumer buying
behaviour. Profile of Indian consumers; Behavioural patterns of Indian consumers; Problems faced by Indian
consumers; Consumer protection in India;

References:
1.Hawkins, Best and Coney: Consumer Behaviour, Tata McGraw Hill, New Delhi 2004.
2.Schiffman, L.G. and Kanuk, L.L.: Consumer Behaviour, Prentice Hall of India, New Delhi 1994.
3. Laudon, David L and Bitta Albert J Della: Consumer Behaviour, Tata McGraw Hill, New Delhi 2005.

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4. Mowen, John C: Consumer Behaviour, Macmillan, New York 1993.


5. Assael, H: Consumer Behaviour and Marketing Action, South Western, Ohio 1995.

Marketing specialization BACHELOR


OF BUSINESS ADMINISTRATION
BBVIB15 RETAIL MANAGEMENT
Time: 4 Hours per week Credits: 4
Objective:
• To give an overview of the conceptual aspects of retail marketing management and to give some
practical functional aspects of retailing.

Module I
Retailing—nature and scope—objectives and functions—retailing scenario in India— wheel of retailing—
retailing life cycle—types of retailing—ownership based, store based and non store based retailing—vertical
marketing system. 15 Hours

Module II
Strategic planning in retailing—retail environment and customers—design retail information system and
research—location and organizational decisions—trading area analysis—site selection, organizational pattern
in retailing. 15 Hours

Module III
Retail operations management—budgeting and resource allocation—store format and size decision—store
layout and space allocation—store security aspects—credit management—working capital for retailing—cash
collection and recovery. 10 hours

Module IV
Product assortment decision—merchandise forecasting—buying and handling merchandise—
inventory management—pricing, labeling and packaging. 15 hours

Module V
Retail promotion—building retail store image—role of atmosphere—layout planning—retail promotion
mix—sales promotion scheme— public relations in retailing—CRM in retailing--retail control system—
financial control, merchandise control-- human resource control—operational control.

References:
1. Berman, Barry and Joel Evans: Retail Management
2. Cooper J: Strategy planning in logistics and transportation
3. Cox Roger: Retail management
4. Kotler: Marketing Management
5. Levy, Michael: Retail Management

HRM specialization
BACHELOR OF BUSINESS ADMINISTRATION
BBV B10 HUMAN RESOURCES PLANNING AND DEVELOPMENT
Time: 5 Hours per week Credits: 4
Objectives:
• To give the students a deep understanding of process of HR planning, and
• To familiarize them with the methods for HR development.

Module I

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Introduction to HR planning—meaning and definition, objectives of HRP, benefits of HRP, problems of HRP,
process of HRP, HR demand forecasting techniques- HR supply forecasting-skill inventories-management
inventories, Micro level man power planning and labour market analysis, recruitment and succession
planning.
Macro level manpower planning and labor market analysis; Organizational HR Planning; Stock taking;
Workforce flow mapping; Age and grade distribution mapping. 25 Hours

Module II
Job analysis, meaning and definition, job description and job specifications, steps in job analysis, process of
job analysis, method of collecting job data. Why job analysis, job design—career management and career
planning- selection process. 15 Hours

Module III
Performance management: Performance planning; Potentials appraisal and career development; Tools for
measuring performance. 15 Hours
Module IV
HRD climate; work culture; Quality of work life(QWL) and management of change; TQM and HRD
strategies; HRD in strategic organization; 10 Hours

Module V
HR Information systems; HR Valuation and accounting; HR Audit; Culture Audit; Career assessment;-
Models. 8 Hours
References:
1. Bernardin, John H: Human Resource Management, Tata McGraw Hill, New Delhi 2004.
2. Arthur M, Career Theory Handbook, Prentice Hall Inc, Englewood Cliff, 1991.
3. Belkaoui, A.R. and Belkaoui, JM, Human Resource Valuation: A Guide to Strategies and
Techniques, Quarum Books, Greenwood, 1995.
4. Dale, B, Total Quality and Human Resources: An Executive Guide, Blackwell, Oxford, 1992.
5. Greenhaus, J.H., Career Management, Dryden, New York, 1987.
6.Mabey, C and Salama, G., Strategic Human Resource Management, Blackwell, Oxford, 1995.

HRM specialization
BACHELOR OF BUSINESS
ADMINISTRATION BBV B11 PERFORMANCE
MANAGEMENT
Time: 5 Hours per week Credits: 4
Objectives:
• To gain an in-depth understanding of organizational and managerial performance, and,
• To gain practical knowledge in setting up team management, target setting and achievement.

Module I
Concepts of organizational performance: Vision and mission: Communicating and living shared view;
Competencies and behaviors for effective performance; Establishing the skills, knowledge and attitude
required for the organization‘s future; Performance standards and targets; Clarifying, communicating and
reviewing organizational goals and targets. 15 Hours

Module II
Performance management: Meaning and importance of Managerial Performance; Critical success factors
analysis for managerial performance; Business System analysis; Management styles and performance; Style
of communication; Performance appraisal: Instrument for performance

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appraisal; Evaluation of managerial performance. Setting performance standards & measurement of


performance. 15 Hours

Module III
Management style: Relationship orientation; Task orientation; Working in teams: Team development;
coaching and training; Leadership Skills and Motivation. Setting objectives and targets; Setting smart goals;
chasing targets; 15 Hours

Module IV
Indicators of performance for different levels of management; Criteria for evaluating performance of junior
level managers, middle level managers and top level managers; Tracking performance; Feedback
management for performance improvement. 12 Hours

Module V
Organizational culture and managerial performance: Developing appropriate culture for superior performance;
Focusing individual and organizational learning on improved performance; Rewards and performance -
Defining appropriate reward systems; Ensuring the link between performance and rewards; Limitations and
boundaries of performance related rewards.
15 Hours
References:
1. White, Alasdair: Performance Management

HRM specialization
BACHELOR OF BUSINESS
ADMINISTRATION BBVIB14 INDUSTRIAL
RELATIONS
Time: 5 Hours per week Credits: 4

Objectives:
• To sensitize the students to the tasks of industrial relations, and,
• To familiarize them with the current IR practices.

Module I
Industrial relations perspectives; IR and the emerging socio-economic scenario- IR and the state- legal
framework of IR; Industrial conflict and disputes. Salient features of Industrial Employment (Standing
Orders) Act, 1946.

Module II
IR and Trade Unions; Role and future of trade unions; Trade union and the employee; Industrial unrest; Trade
union and the management; Plant level labor relations; Works committees; Joint management committees.

Module III
Discipline and grievance management; Negotiation and collective settlements; Participative management and
co-ownership; Productivity bargaining and gain sharing.

Module IV
Employee empowerment and quality management; Quality circles; Employee suggestion schemes; Industrial
relations and technology management.

Module V
Role of state in IR; Labor office, labor courts and industrial tribunals; Conciliation and mediation.

References:

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1. Niland J.R. et el, The Future of Industrial Relations, Sage Publications, New Delhi 1994.
2. Mamkootam, K, Trade Unionism–Myth and Reality, Oxford University Press, New Delhi 1982.
3. Papola T.S.and Rodgers,G, Labor Institutions and Economic Development in India, ILO,
Geneva, 1992.
4. Ramaswamy , E.A, The Rayon Spinners The Strategic Management of Industrial Relations,
5. Oxford University Press, New Delhi 1994.
6. Virmani, B.R., Participative Management vs Collective Bargaining, Vision Books, New
Delhi,1988.

HRM specialization
BACHELOR OF BUSINESS ADMINISTRATION
BBVIB15 MANAGEMENT TRAINING AND DEVELOPMENT
Time: 5 Hours per week Credits: 4
Objectives:
• To gain an in-depth understanding of the concepts, tools and techniques of management training, and,
• To learn to design and use methods for management development.

Module I
Training process an overview; Training and development; Learning and skill acquisition; Role,
responsibilities and challenges to training managers- Relationship between HRD and business strategies; Skill
inventory; Scanning the environment for training areas; Organizational analysis for training.

Module II
Organisation and management of training function; Learning process; Learning and Knowledge management;
Various tools and models.

Module III
Training climate and pedagogy – developing training modules – training methods and techniques- facilities
planning and training aids.

Module IV
Technical training – training for TQM – attitudinal training – training for management change – training for
productivity – training for creativity and problem solving – training for leadership and training for trainers.
Training communication- Training evaluation – evaluation methods – cost benefit analysis.

Module V
Management Development (MD): objectives of Management Development; Methods of
Management Development; Various models of management development.

References:
1. Buckley R and Caple, Jim, The Theory and Practice of Training, Kogen & Page, 1995.
2. Lynton R Pareek, U, Training for Development, Vistaar, New Delhi 1990.
3. Peppar, Allan D, Managing the Training and Development Function, Gower, Aldershot, 1984.
4. Reid, M.A., et el., Training Interventions: Managing Employee Development, IPM, London, 1992.
5. Senge, P, The Fifth Discipline: The Art and Practice of Learning Organization, Century, London
1992.
6. John Patrick: Training Research and Practice.

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Complementary Course BACHELOR


OF BUSINESS ADMINISTRATION
BBIVC01 MANAGERIAL ECONOMICS
Time: 5 Hours per week Credits: 4
Objectives:
• To enable the students to understand the micro and macroeconomic concepts relevant for business
decisions
• To help the students to understand the application of economic principles in business management

Module I
Introduction - Definition of Managerial economics - objectives - characteristics – uses - decision making and
forward planning - basic economic tools in management economics. 8 Hours

Module II
The concept of demand and elasticity of demand - Demand curve: Individual demand curve, Market demand
curve, Movement along Vs shifts in the Demand curve, Elasticity of Demand: Price, Income and cross -
Demand estimation and demand forecasting - concept of revenue: Average Revenue and Total Revenue –
Marginal Revenue and Incremental Revenue. 12 Hours

Module III
Production: Fixed and Variable inputs, Production function, Total, Average and Marginal Product, Law of
variable proportions, Linear homogeneous production function - production isoquants, marginal rate of
technical substitution – optimal combination of resources - return to scale - cost of production - social and
private cost of production - difference between economic and accounting cost - long run and short run
cost of production - Economics and diseconomies of scale. 20 Hours

Module IV
Price and output decisions under different market structures: Price and output decisions under perfect
competition, monopoly and monopolistic competition - pricing under oligopoly - kinked demand curve - price
leadership - pricing, under collusion. 15 Hours

Module V
Macro Economics and Business decisions: Phases of Business cycle - Evil effects of cyclical fluctuations on
business firms - Minimising effects of Business cycles. Economic Forecasting for business: Economic and
Business forecasting - uses of economic forecasts - Methods of economic forecasting - selecting a forecast -
evaluating forecasts.
15 Hours
Reference Books:
1. R.L. Varshney and K.L. Maheswari,Managerial Economics
2. D.N. Dwivedi, Managerial Economics
3. Dr. S. Sankaran, Managerial Economics
4. D M Mithani: Business Economics
5. Seth M L Text Book of Economic Theory
6. K K Dewett: Economic Theory
7. Petersen & Lewis: Managerial Economics
8. Mote V L peul. S & Gupta G S: Managerial Economics
9. H. Craig Petersen & W. Cris lewis: Managerial Economics
10. Dr. P.N. Reddy and H.R. Appanaiah: Essentials of Business Economics

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11. Barry Keating and J. Holton Wilson: Managerial Economics


Complementary course
CHRIST
COLLEGE(AUTONOMOU
S), IRINJALAKUDA
BACHELOR OF BUSINESS
ADMINISTRATION BBIIC02 IT FOR
BUSINESS &MANAGEMENT
Time: 5 Hours per week Credits: 4

Course Objectives:
1. To familiarize the students with the use of IT for business and management

2. To make them proficient in using computer for routine tasks like data retrieval, data analysis, accounting
and report generation.

Module I
Introduction to IT: meaning and nature-importance-applications in business and management- office
automation – objectives – office automation technologies –office equipments- virtual office- office
communication methods: tele, audio and video conferencing and tele-presence system.
10 Hours
Module II
Microsoft Office – components- Word processing - characteristics of word processing - MS Word for word
processing – creating, formatting and printing documents in MS Word – inserting objects from other MS
applications – mail merge- Microsoft PowerPoint – creating presentations in PowerPoint- applying templates
– recording narration – presenting animation – inserting hyperlink – inserting slide number, date and time –
inserting picture into slide – slide transition – running slide show.
15 Hours
Module III
Spreadsheet-features-advantages-packages-Ms Excel: creating, formatting and printing worksheets- functions
in Excel- mathematical: SUM, PRODUCT, SQRT, ROMAN and ROUND- statistical: AVERAGE,
MEDIAN, MODE, STDEV, CORREL and FORECAST, Financial: DB, SLN, SYD, PMT, NPER, and
IPMT- Database: DMAX, DMIN, DAVERAGE, DCOUNT and DSUM- goal
seek-scenario management. 15 Hours
Module IV
Database system– characteristics of database system- DBMS- components – relational database system -
Database administrator – functions of database administrator – database security - Microsoft Access –
creation of database in MS Access – designing and running tables and queries in Access, types of queries- ,
Creating forms – report generation in MS Access – creating report in design view - creating report using
Wizard –formatting and printing of report.
15 Hours
Module V
The Internet – Internet protocol suite – domain name system – Internet and its possibilities for business
communication – Internet tools –email, FTP, WWW, bulletin boards, telnet- portals – search engines –
website– intranet and extranet- Electronic Data Interchange- objectives and advantages of EDI- EDI formats-
business applications of EDI. 15 Hours

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(Note: About half of the hours may be used for practical sessions to demonstrate the use of MS Office
applications such as Word, Excel, Access and PowerPoint. A few sessions may also be used for web browsing
and email communications).

Books:

1. Management Information Systems, Kenneth C. Laudon and Jane P. Laudon, Pearson Education, New
Delhi, 2002.

2. Using Microsoft Office, Ed Bott and Woody Leonhard, Prentice Hall of India, New Delhi 1999.

3. Fundamental of Database Systems, Elmasri and Navathe, Adddison Wesley, New Delhi.

Complementary course BACHELOR


OF BUSINESS ADMINISTRATION
BBII1C03 QUANTITATIVE TECHNIQUE FOR BUSINESS
MANAGEMENT
Time: 5 Hours per week Credits: 4
Objectives:
• To familiarize the student with the use of quantitative techniques in managerial decision making.

Module I
Quantitative techniques—introduction—meaning and definition— classification of QT, QT and other
disciplines—application of QT in business— limitations 5 Hours

Module II
Probability –concept of probability—meaning and definition— approaches to probability—Theorems of
probability—addition theorem— multiplication theorem—conditional probability—inverse probability—
Baye‘s theorem. 15 hours

Module III
Theoretical distribution—binomial distribution—basic assumptions and characteristics—fitting of binomial
distribution—Poisson distribution— characteristics—fitting of Poisson distribution—Normal distribution—
features and properties—standard normal curve. 15 Hours

Module IV
Statistical inference—testing of hypothesis—procedure—error in testing— two tail test and one tail test—non
parametric tests - Chi-Square test only - Parametric tests—Z test—test of significance of
large samples—test for two sample means—small sample mean tests—Student t test—Analysis of variance—
F test—one way ANOVA and two way ANOVA tests.
20 hours
Module V
Correlation and regression analysis—meaning and definition of correlation—Karl Pearson‘s coefficient of
correlation—rank correlation— Regression—types—determination of simple linear regression—Coefficient
of determination. 17 Hours

References:
1. David M. Levine: Business statistics
2. S.P. Gupta; Statistical methods

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Complementary course BACHELOR


OF BUSINESS ADMINISTRATION
BBIV C04 MANAGEMENT SCIENCE
Time: 5 Hours per week Credits: 4
Objectives:
• To provide a basic knowledge about Operations research and
• To acquaint the students some common operations Research Tools for various Business decision
marketing situations.

Module I
Operations Research: Concept -- Meaning and Definition – Development of OR – Characteristics of OR –
Scope & Objectives of OR – Phases of OR – Techniques of OR – OR and Modern Business Management.
(15 hours)

Module II
Linear programming problem – Meaning & Objective of LP – Applications of LP – Formulation of
Mathematical Model to a LPP – Objective function – Constraints – Solution to LPP (Graphical solution only)
– Advantages & Disadvantages of LP. (15 hours)

Module III
Network Analysis – Meaning and Objectives – Network Techniques – Managerial applications of Network
Techniques – PERT & CPM – Network diagram – activity – Event – Dummy Activity – Construction of
Network diagram – Numbering of events – Activity & Event times – Float & Slack – Steps in the application
of CPM – Critical activity – Finding of critical path & Estimated Duration – Time estimates in PERT – Steps
involved in PERT calculations – Difference between PERT & CPM (only simple problems are expected –
Crashing of activity timing not expected)
(25 hours)
Module IV
Decision Theory : Decision making situations – Decision making under certainty - Decision making under
uncertainty : Payoff, Regret (Opportunity loss), Maximax criterion – Minimax criterion ,
Maximin criterion, Laplace criterion & Huurwics alpha criterion – Decision making under risk : Expected
Monetary Value (EMV) , Expected Opportunity Loss (EOL) , Expected Value of perfect information (EVPI)
– Decision making under competition – Game Theory (Theory only) – Decision Tree (10 hours)

Module V
Transportation Model: Structure of Transportation problem – solution for Transportation problem – North
West Corner Method (NWCM) – Least Cost Method (LCM) – Vogl‘s Approximation method (VOM)
(Simple problems only). (10 hours)

References:
1) Operation research Techniques for management – V.K Kapoor,Sulthan Chand & Sons
2) Operations Research an Introduction – Taha, Prentice hall.
3) Operations Research Theory and Application – J.K. Sharma.
4) Operations Research Problems and solutions – J.K. Sharma (Macmillan)
5) Operations Research – Paneerselvam – (Prentice hall of India).

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Open course
BACHELOR OF BUSINESS
ADMINISTRATION BBV D1 E- COMMERCE
Time: 3 Hours per week Credits: 2
Objectives:
• To understand the importance of database systems for business management, and,
• To gain a practical orientation to database development and maintenance.

Module I
Introduction to E- commerce : Meaning and concept – E- commerce v/s Traditional Commerce- E-
Business & E- Commerce – History of E- Commerce – EDI – Importance , features & benefits of E-
Commerce – Impacts, Challenges & Limitations of E- Commerce – Supply chain management & E –
Commerce – E – Commerce infrastructure. (15 hours)

Module II
Business models of E – Commerce: Business to Business – Business to customers – customers to customers
- Business to Government – Business to employee – E – Commerce strategy – Influencing factors of
successful E- Commerce. (10 hours)

Module III
Electronic Payment system : Introduction – Online payment systems – prepaid and postpaid payment
systems – e- cash, e- cheque, Smart Card, Credit Card , Debit Card, Electronic purse – Security issues on
electronic payment system – Solutions to security issues – Biometrics – Types of biometrics. Legal and
ethical issues in E- Commerce : Security issues in E- Commerce- Regulatory frame work of E- commerce
(25 hours)

References:
1. Turban, Efraim, David King et. el.: Electronic Commerce: A Managerial Perspective, Pearson
Education Asia, Delhi 2002.
2. Kalakota, Ravi: Frontiers of Electronic Commerce, Addison - Wesley, Delhi 1999.
3. Rayport, Jeffrey F and Jaworksi, Bernard J: Introduction to E-Commerce, Tata McGraw Hill, New
Delhi 2003.
4. Smantha Shurety,: E-Business with Net Commerce, Addison - Wesley, Singapore 2001.
5. Rich, Jason R: Starting an E-Commerce Business, IDG Books, Delhi 2000.
6. Laudon, Kenneth C and Carol Guercio Traver : E-Commerce business. Technology. Society, Pearson
Education, Delhi 2005.
7. Stamper David A, and Thomas L.Case: Business Data Communications, Pearson Education, New
Delhi 2005.
8. William Stallings: Business Data Communications, Pearson Education, New Delhi 2004.
Open course
BACHELOR OF BUSINESS
ADMINISTRATION BBV D1 HOSPITALITY
MANAGEMENT
Time: 3 Hours per week Credits: 2
Objectives:
• To give a broad overview of the basic concepts of hospitality management and to equip the students
to make use of the opportunities in this sector.
Module I
Introduction to hospitality industry—meaning and definition—historical development of hospitality
industry—scope and significance—components of hospitality industry—Tourism industry—Hotel industry—
tourism travel industry—domestic and international hospitality industry—Economic aspects of hospitality
industry. 15 hours

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Module II
Tourism management—tourism planning—steps in planning—organisational structure for tourism industry—
directing, communicating , staffing, and controlling tourism activities. Assessing tourism demand—
Environmental dimension of tourism—sustainability and conservation policy—tourism marketing—basic
concepts of tourism marketing—tourism products—pricing—promotion and tourism retailing. 20 Hours

Module III
Hotel management—basic concepts of hotel management—history of hotel industry—economic
significance—functions— classification of hotels--continental— European and American—major hotel
chains in India--frond office management—facility and event management—service regularity frame work—
housekeeping, F&B production and service 15 Hours

References:
1. Hotel front office training manual BY Sudhir Andrews
2. Principles of hotel frond office operation By Sue Baker and others

Common Course

BBIV A13 BANKING AND INSURANCE


Time: 5 Hours per week Credits : 4

Objectives:

 To enable the students to acquire knowledge about basics of Banking and


Insurance.
 To familiarise the students with the modern trends in banking.

Module I
Introduction to Banking : Meaning and definition - Origin and development of banking – Customer of a
bank - Structure of banking in India – Banks and economic development – Functions of commercial banks
(conventional and innovative functions) – Central Bank – RBI – Functions – Emerging trends in banking.
15 Hours
Module II
Negotiable Instruments : Definition - Characteristics – Types – Parties to negotiable instruments – Cheques –
Types of cheques – Crossing of cheques – Drafts - Cheque vs. Draft - Endorsement – Significance –
Regularity of endorsement – Liability of endorser – Electronic payments.
15 Hours
Module III
E-Banking : Centralised Online Real time Electronic Banking (CORE) – Electronic Clearing Service (ECS) –
Electronic Fund Transfer (EFT) – Real Time Gross Settlement (RTGS) – National Electronic Fund Transfer
(NEFT) – Society for Worldwide Interbank Financial Telecommunication (SWIFT) – E-cheque – Any Time
Money – ATM s – Credit card – Debit card – Smart card – Internet banking – Mobile banking – Tele-
banking.
15 Hours
Module IV
Introduction to Insurance : Concept - Need of insurance - Insurance as a social security tool - Insurance and
economic development - Principles of insurance - various kinds of insurance – Life and general insurance
(Fire, Marine, Medical, Personal Accident, Property and Motor Vehicle Insurance) – Features – Life
insurance Vs General insurance.

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15 Hours
Module V
Life Insurance : Law relating to life insurance - General principles of life insurance contract - Proposal and
policy - Assignment and nomination - Title and claims - General Insurance : Law relating to general insurance
- IRDA - Powers and functions - Insurance business in India .

15 Hours
Reference Books:
1. Sheldon H.P : Practice and Law of Banking.
2. Bedi. H.L : Theory and Practice of Banking.
3. Maheshwari. S.N. : Banking Law and Practice.
4. Shekar. K.C : Banking Theory Law and Practice.
5. Pannandikar & Mithami': Banking in India.
6. Radhaswamy & Vasudevan: Text Book of Banking.
7. Indian Institute of Bankers (Pub) Commercial Banking Vol-I/Vol-II (part I& II) Vol- III.
8. Varshaney: Banking Law and Practice.
9. Dr. P. Periasamy: Principles and Practice of Insurance, Himalaya Publishing House,
Delhi.
10. Inderjit Singh, Rakesh Katyal & Sanjay Arora: Insurance Principles and
Practices,Kalyani Publishers, Chennai.
11. M.N.Mishra: Insurance Principles and Practice, S.Chand & Company Ltd, Delhi.
12. G. Krishnaswamy : Principles & Practice of Life Insurance
13. Kothari & Bahl : Principles and Pratices of Insurance
14. B.S.Khubchandani, ―Practice and Law of Banking‖, Mac Millan India Ltd, 2000.
15. K.C. Nanda,‖ Credit Banking‖, Response Book, Sage Publication, 1999.

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BHA – BACHELOR OF HOTEL ADMINISTRATION


(UNDER THE FACULTY OF COMMERCE AND MANAGEMENT, CHRIST COLLEGE(AUTONOMOUS),
IRINJALAKUDA)

CHOICE BASED CREDIT SEMESTER SYSTEM (CBCSS-2014)


RESTRUCTURED SYLLABUS FROM 2014 ADMISSION ONWARDS

I TITLE OF THE PROGRAMME


The programme is called Bachelor of Hotel Administration (BHA) under the Faculty of
Commerce and Management.
II DURATION OF THE PROGRAMME
The programme shall be six semesters distributed over a period of 3 Academic years. The
odd semesters (1,3,5) shall be from June to October and the even semesters (2,4,6) shall be from
November to March. Each semester shall have 90 working days inclusive of all examinations.

III COURSE IN THE PROGRAMME

The total number of course in BHA programme could be 31, which may be spread
through 120 credits. The main courses shall be divided into 4 categories as follows.

IV COURSES OF STUDY

Total number of courses for the whole BHA programme is 31. It is divided in to four
courses namely-
1. Common courses
2. Core courses
3. Complementary courses
4. Open courses

COMMON COURSES
1. A01 Communicative skills in English
2. A02 Critical reasoning writing and presentation
3. FL (F) 1A 07 (2) Communication skills in languages other than English
French)
4. A03 Reading Literature in English
5. A04 Indian Constitution Secularism and Sustainable
environment
6. FL (F) 2A 08 (2) Translation and Communication in French
7. Basic Numerical Skills
8. General Informatics
9. Entrepreneurship Development
10. Banking and insurance

CORE COURSES

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11. BHA1B01 Hospitality – An Introduction

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12. BHA2B02 Front Office Operations-I (Theory & Practical)


13. BHA3B03 Food & Beverage Production-I (Theory & Practical)
14. BHA3B04 Food & Beverage Service-I (Theory & Practical)
15. BHA4B05 Accommodation Operation-I (Theory & Practical)
16. BHA4B06 Management Principles and Practices
17. BHA5B07 Food and Beverage Management
18. BHA5B08 Hotel Sales & Marketing
19. BHA5B09 Front Office Operations-II (Theory & Practical)
20. BHA5B10 Facility Planning & Event Management
21. BHA5B11 Accommodations Operations-II (Theory & Practical)
22. BHA6B12 Human Resource Management
23. BHA6B13 Food & Beverage Production-II (Theory & Practical)
24. BHA6B14 Food & Beverage Service-II (Theory & Practical)
25. BHA6B15 Financial Management
26. BHA6B16 Hotel Project Report (Viva voce)

COMPLEMENTARY COURSES
27. BHA1C01 Hotel Accounting
28. BHA2C02 Hotel Engineering/ Maintenance
29. BHA3C03 Nutrition, Hygiene and Sanitation
30. BHA4C04 Service Regulatory Framework

OPEN COURSE

31. BHA6D01 Travel and Tourism

IV a. Common Courses: There shall be 10 Common courses (Total 38


Credits) for completing the programme. These Common Courses 1-6 shall be taught by the
English teachers and 7-10 by the teachers of Additional Language and general courses by the
teachers of departments offering core courses concerned. The additional language offered in this
programme is French. The candidates will not get any chance to opt other languages as their
additional language, other than French.

IV b. Core Courses: Core courses are the courses in the major subject of the
programme. These are offered by the parent department. The number of core courses are 16
including Project work.

IV c. Complementary Courses: These courses cover the subjects related


to the core subject and are distributed in first four semesters.

IV d. Open Courses: This Course shall be open to all students in the


institution except the students in the parent department.

All the Core, Complementary and Open courses for the programme shall be taught by the Hotel

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Management faculties.

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V SEMESTER WISE DISTRIBUTION OF COURSE

SEM – I

SL.NO COURSE SUBJECT CREDIT HRS/ MAX


TYPE/CODE WEEK MARKS
1 Common Communication Skills in 4 4 100
Course/ A01 English
2 Common Critical Reasoning, Writing 3 5 100
Course/ A 02 & Presentation
3 FL (F) 1A 07 (2) Communication skills in 4 5 100
languages other than
English (French)
4 Core Course/ Hospitality – An 4 6 100
BHA1B01 Introduction
5 Complementary Hotel Accounting 4 5 100
Course/
BHA1C01

SEM – II

SL.NO COURSE SUBJECT CREDIT HRS/ MAX


TYPE/CODE WEEK MARKS
6 Common Reading Literature in 4 4 100
Course/ A 03 English
7 Common Reading on Indian 3 5 100
Course/ A 04 Constitution, Secularism &
Sustainable Environment
8 Common Translation and 4 5 100
Course/ FL (F) communication in French
2A 08 (2)
9 Core Course/ Front Office Operations- I
BHA2B02 Theory 4 3 75
Practical 1 2 25

10 Complementary Hotel Engineering/ 4 5 100


Course/ Maintenance
BHA2C02

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SEM – III

SL.NO COURSE SUBJECT CREDIT HRS/ MAX


TYPE/CODE WEEK MARKS
11 Common Basic Numerical Skills 4 5 100
Course/
12 Common 4 5 100
Course/ General Informatics
13 Food & Beverage 3 4 75
Core Course/ Production-I (Theory)
BHA3B03 Practical 1 2 25

14 Core Course/ Food & Beverage Service-I 3 4 75


BHA3B04 (Theory)
Practical 1 2 25

15 Complementary Nutrition, Hygiene and 4 3 100


Course/ Sanitation
BHA3C03

SEM - IV

SL.NO COURSE SUBJECT CREDIT HRS/ MAX


TYPE/CODE WEEK MARKS
16 Common Entrepreneurship 4 5 100
Course/ Development
17 Common Banking and Insurance 4 5 100
Course/
18 Core Course/ Accommodation Operation- II 4 4 75
BHA4B05 (Theory )
Practical 1 2 25

19 Core Course/ Management Principles and 5 6 100


BHA4B06 Practices
20 Complementary Service Regulatory 4 3 100
Course/ Framework
BHA4C04

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SEM – V

SL.NO COURSE SUBJECT CREDIT HRS/ MAX


TYPE/CODE WEEK MARKS
21 Core Course/ Food and Beverage 4 5 100
BHA5B07 Management
22 Core Course/ Hotel Sales & Marketing 4 3 100
BHA5B08
23 Core Course/ Front Office Operations- 3 3 75
BHA5B09 II(Theory)
Practical 1 2 25
24 Core Course/ Facility Planning & Event 4 3 100
BHA5B10 Management
25 Core Course/ Accommodation Operation- II 3 4 75
BHA5B11 (Theory)
Practical 1 2 25

26 Open Course/ Travel and Tourism 2 3 50


BHA5D01

SEM – VI

SL.NO COURSE SUBJECT CREDIT HRS/ MAX


TYPE/CODE WEEK MARKS
27 Core Course/ Human Resource 4 5 100
BHA6B12 Management
28 Core Course/ Food& Beverage Production- II 3 3 75
BHA6B13 (Theory)
Practical 1 2 25

29 Core Course/ Food & Beverage Service- 3 3 75


BHA6B14 II(Theory)
Practical 1 2 25
30 Core Course/ Financial Management 4 5 100
BHA6B15
31 Core Course/ Hotel Project Report 2 5 50
BHA6B16 (Viva voce)

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VI CREDITS

Each course shall have certain credits for passing the BHA programme, the student shall
be required to achieve a minimum of 120 credits of which 38( 14 for common English courses +
8 for common language other than English+ 16 credits for general common courses) credits shall
be from common courses, a minimum of 2 credits for project and 2 credits for open courses.62
credits from core courses, 16 credits from complimentary courses So minimum credits required
for core, complimentary and open course put together are 82 (Including minimum 2 credits for
each Practical, i.e., 2X4=8 credit for all the practical).
In all other matters regarding the BHA programme under Choice Based Credit Semester System
which are not specified in this regulation, the common regulation CBCSS 2014 will be
applicable

VII ATTENDANCE
A student shall be permitted to appear for the semester examination only if he/she
secures not less than 75% attendance for theory classes and 90% of the number of practical
classes actually held for each of the course in a semester. If the candidate has shortage of
attendance in any course in a semester, he/she shall not be allowed to appear for any examination
in that semester. However the University may condone shortage if the candidate applies for it as
laid down by the University common regulations for CBCSS 2014 and if the Vice Chancellor is
satisfied with the reason cited by the candidate for the absence in classes.

VIII INTERNAL ASSESSMENT

20% of the total marks in each course are for internal examinations. The
components with the percentage of marks of internal evaluation of theory courses are:
Attendance -25%, Assignment/ Seminar/ Viva- 25%, and Test paper- 50%.
For practical courses:
Attendance- 25%, Record- 50% and Lab involvement- 25%.
(If a Fraction appears in internal marks, nearest whole number is to be taken). Attendance of each
course will be evaluated as below:

Above 90% 100%


85 to 89% 80%
80 to 84% 60%
76 to 79% 40%
75% 20%

IX EXTERNAL EXAMINATION

The university shall conduct semester examinations as specified in the common


regulations for CBCSS-2014. The duration of the examination shall be three hours.

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X PRACTICALS

There are four practical courses for the programme which are connected with the theory
courses. The maximum marks for such courses are as follows:

External Internal Total


Theory 40 10 50
Practical 40 10 50

The students have to maintain a record on practical attended and submit it into the
department for internal evaluation. The practical shall be subject to internal and external
evaluation. The internal evaluation shall be carried out by the supervising teacher and external
evaluation by the examiners appointed by the University inclusive of Viva-voce examinations.
The student shall get minimum E grade in practical examination for a pass.

XI INDUSTRIAL EXPOSURE TRAINING

Each student has to undergo Industrial Exposure Training of 20 weeks duration - four
weeks each in the following departments of any Hotel of national or global repute.
1. Front Office
2. Housekeeping
3. F & B Production
4. F & B Service
After the completion of training the students shall immediately be submitting an
industrial exposure training report within two weeks time. This Report will be evaluated
internally. Each student has to have a certificate of successful completion of training.

XII AWARD OF DEGREE

The successful completion of the courses (Common, Core, Complimentary and Open
courses) prescribed by the programme with E- grade (40% -after external and internal put
together) shall be the minimum requirement for the award of degree.

XIII PROJECT REPORT

During the sixth semester every student shall do a project .The student may choose any
topic from the subjects he/she has studied. The candidate shall prepare and submit a project
report to the department. The report shall be in manuscript / typed and bound with not less than
50 A4 size pages. The project report should be submitted to the Department one month before
the last working day of the sixth semester.

Project work shall have the following stages:

Project proposal presentation


Field work and data analysis
Report writing

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Draft project report presentation


Final project report submission

The project should be done individually. The work of each student shall be guided by
one Faculty member. The candidate shall prepare at least two copies of the report: one copy for
submission to the Department and one copy for the student which he/she has to bring with
him/her at the time of viva voce. More copies may be prepared if the organization or the guide or
both ask for one copy each.

The duration for project work is 3 weeks. A certificate showing the duration of the
project work shall be obtained from the supervising teacher or from the organization for which
the project work was done and it shall be included in the project report.

Structure of the report:

Title page
Certificate from the organization (If the project work is done under an organisation)
Certificate from guide
Acknowledgements
Contents
Chapter I: Introduction (Organization profile, Research problem, Objectives of the
study, Research methodology etc.)
Chapter II: Review of literature
Chapters III and IV: Data Analysis (2 or 3 chapters) Chapter
V: Summary, Findings and Recommendations.
Appendix (Questionnaire, specimen copies of forms, other exhibits etc;)
Bibliography (books, journal articles etc. used for the project work)

The project evaluation shall be conducted at the end of sixth semester.


20% of marks are awarded through internal assessment.

XIV DIVISION OF WORKLOAD OF THE PROGRAMME

As per year pattern, the workload for the BHA programme comprises 61 hours per
week. This division of the subjects in the department shall continue in the Choice Based
Credit Semester System also, so that the implementation of this regulation will not affect the
existing/ future workload in the affiliated Colleges.

The implementation of this regulation shall not affect the workload, qualifications and
conditions of service of existing teachers in the colleges offering this programme.

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XV FACULTY QUALIFICATIONS

Candidates who are having graduation in Hotel Management / Hotel Administration


with Masters Degree in Hotel Management with NET in that subject can teach in this
Programme. ( If NET is not conducted by UGC, then the UGC norms in Faculty appointment
and Calicut University Order 3696/GA-1/F1-2013/CU dated 26/02/2014 will be applicable.)

Candidates who are having PhD as the basic qualification instead of NET, should have
their PhD in the discipline of Tourism and/or Hotel Management

DETAILED SYLLABI

BHA1B01 HOSPITALITY – AN INTRODUCTION

Objective:

 This course aims to describe the dynamic hospitality industry and explain the
various ways in which they are owned and operated.
 The syllabus aims to impart background information on clubs, the meetings
industry, the cruise liners and the gaming & casino hotels
 It also intends to describe the basic goals & tasks of managers, strategies for
effective leadership, the labour trends and operating strategies
Course Details:

Module I The Travel & Tourism Industry: Exploring Hospitality Careers: Service
Makes the Difference

Module II Understanding The World Of Hotels: Understanding The Restaurant


Industry: Club Management

Module III An Introduction To The Meetings Industry: Floating Resorts – The Cruise Line
Business: Gaming & Casino Hotels

Module IV Managing & Leading Hospitality Enterprises: Managing Human


Resources: Marketing Hospitality

Module V How Management Companies Manage Hotels: Franchising Business:


Ethics In Hospitality Management

Reference:
 Rocco M. Angelo & Andrew M. Vladimir (2001): Hospitality Today – An
Introduction. Educational Institute of the American Hotel & Lodging Association,
United States of America.

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 Joseph D. Fridgen. (1996): Tourism & The Hospitality Industry. Educational


Institute of the American Hotel & Lodging Association, United States of
America.
 Lattin G. W. (1998): The Lodging & Food Service Industry (Fourth Edition).
Educational Institute of the American Hotel & Lodging Association, United
States of America.

BHA2B02 FRONT OFFICE OPERATIONS-I (THEORY & PRACTICAL)

Objective:

 To classify a hotel in terms of its size, target markets, levels of service & ownership/
affiliation
 To summarize front office operations during the four stages of guest cycle
 To help a student to understand, organize, perform and evaluate front office functions
that are critical to a hotel’s success
THEORY

Module I The lodging industry – classifying hotels – based on size, target markets, levels of
service and ownership & affiliation –classifying guests. Organizational mission- hotel
organization – organization charts – classifying functional areas – front office operations – job
descriptions – job specifications

Module II The guest cycle – pre arrival, arrival, occupancy, departure – front office systems –
non-automated, semi-automated, automated – front office documents, functional organization of
front desk – PMS. Front office communication – interdepartmental communication – guest
services – guest relations – complaints

Module III Reservations – types - guaranteed, non-guaranteed – distribution channels – group


reservations - reservation systems – reservation records. Telephone skills - Qualities of
Telephone operator - Telephone manners – do’s & don’ts - Handling mail & messages

Module IV Registration process – self registration – selling guestroom – denying


accommodation – room assigning & issuing of keys. Handling of VIP - Groups & crew - C form
- Emergency situation - Hotel & guest security - Different types of complaints - Safe deposit
facility & lost & found

Module V Front office accounting – accounting fundamentals – ledgers – folios – vouchers –


charge privileges – credit monitoring – tracking transactions – internal control – cash banks –
audit controls. Check-out & account settlement – departure

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procedures – methods of settlement – late check-out – express check-out – self check- out –
unpaid account balances – account aging
PRACTICAL

Module I Making FIT reservation- Sending confirmation letters- Amending reservation-


Cancelling reservations - with deposit and without deposit- Making group reservation

Module II Pre-registering a guest- Taking messages for guests- Checking in a


reserved guest- Checking in day use- Checking in a walk-in guest

Module III Issuing the key- Making a room change- Exchanging foreign currency- Closing the
cash bank at the end of the shift

Module IV Processing a guest check-out, Processing a group check-out, Creating


guest history

Module V Situation handling – handling guests & internal situations


requiring management tactics/strategies.

Reference:

 Managing Front Office Operations - Michael L Kasavana & Richard M Brooks – Eighth
Edition
 Hotel Organization & The Front Office Management – A.P. Rastogi – First Edition
 Front Office Operations & Management – Ahmed Ismail – First Edition
 Front Office Management – S.K. Bhatnagar – Second Edition
 Hotel Front Office Management – James Bardi – Fourth Edition

BHA3B03 FOOD & BEVERAGE PRODUCTION– I (THEORY & PRACTICAL)

Objectives:

 Students gain solid experience which gives them a base to be competitive in future
 To build career skills by advance Food Production classes
 To Gain real experience and knowledge

THEORY

Module I INTRODUCTION TO COOKERY, HIERARCHY AND KITCHEN ORGANIZATION:


Levels of skills and Experience - Personal Hygiene - Safety - Aims and objectives of

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cooking food - Various textures - Basic Culinary terms.Classical Brigade - Modern staffing in
various category hotels - Role of Executive Chef - Duties & Responsibilities of various chefs -
Cooperation with other Departments. General layout of kitchen - Sections & Sub-Sections -
Layout of Receiving Areas, storage Areas, service and wash up
- Various Fuels used & their advantages & disadvantages

Module II BASIC MENU PLANNING & METHODS OF COOKING FOOD: Types of Menu &
Menu Planning Principles: Roasting - Grilling - Frying - Baking – Broiling - Poaching - Boiling

Module III BASIC PRINCIPLES OF FOOD PRODUCTION: Introduction & Classification of


vegetables - Effects of heat on vegetables - Cuts of vegetables - Classification of fruits - Uses of
Fruit in Cookery - Salads & Salad dressing. Stocks: Definition - Types - Preparation - Storage -
Uses - Care and Precautions in Stock Making Soups: Classification with examples - Basic
recipes - Consommés - Garnishes and accompaniments. Sauces: Classification - Recipes for
Mother Sauces - Derivatives Meat: Introduction - Cuts of Beef/Veal - Cuts of Lamb/Mutton -
Cuts of Pork - Variety meats (Offal).Fish: Classification of fish with examples - Cuts of fish -
Selection fish and & shellfish - Cooking of fish. Egg: Introduction of Egg Cookery - Structure of
an egg - Selection of egg - Uses of egg in Cookery. Rice: Introduction - Classification and
Identification - Cooking of rice, cereals & pulses - Varieties of rice & other cereals

Module IV BASIC COMMODITIES & USE OF HERBS AND WINES IN COOKERY: Flour:Types
of wheat - Types of flour - Uses of flour in food production. Shortening: Role of shortening -
Varieties - Advantages & Disadvantages - Fats & Oil-Types & varieties. Raising agents:
Classification of raising agents - Role - Actions and reactions. Sugar:Importance - Types -
Cooking of sugar-(various stages) - Uses. Chocolate: Manufacture of chocolates - Types -
Tempering of chocolates - White chocolates: Milk Pasteurization - Homogenization - Types of
milk (e.g. skimmed, condensed) - Nutritive value. Cream: Introduction - Processing of cream -
Types of cream. Butter: Introdu5ction - Processing of butter - Types of butter. Cheese:
Processing of cheese - Types of cheese - Classification - Cooking of cheese - Uses.

Module V BAKERY: Short Crust - Laminated - Choux - Hot Water/Rough Puff - Recipes and
methods of preparation - Care to be taken while preparing pastry - Role of each ingredient -
Temperature of baking pastry. Breads: Principles of bread making - Simple yeast breads - Role
of each ingredient in bread making - Baking temperature and its importance. Pastry Cream: Basic
pastry creams - Uses in confectionery. Icing And Toppings: Frozen Desserts & Chocolates

Reference:
 The Professional chef – Le Role A Polson – Fourth Edition
 Larousse Gastronomique – The Cookery Encyclopedia

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 The Professional Cookery – Wayne Gissler – First Edition


 Modern Cookery – Philip E Thangam – Volume I
 The Complete Guide to the Art of Modern Cookery – Escoffier

PRACTICAL

Proper usage of a Kitchen Knife and Hand Tools. - Understanding the usage of small
equipment.- Basic Hygiene practices to be observed in the Kitchen.- Safety practices to be
observed in the kitchen: First Aid for cuts and burns.- Identification of Raw Materials.
INTRODUCTION TO COOKERY

1. Individual practical for students- 10 sets of menu

2. Demonstration classes & simple application by students

3. Basic Western Cuisine

I. Vegetables : Varieties of Vegetables- Classification- Cuts of Vegetables: Julienne, Jardinière,


Mignonette, Dices, Cubes, Macedoine, Paysanne, Shred, Concasse, Mirepoix- Blanching of
Tomatoes & Capsicum- Methods of Cooking Vegetables-Boiling (Potatoes, Beans, Cauliflower)-
Frying (Aubergine, Potatoes)-Steaming (cabbage)- Baking (potatoes, turnip)- Braising (onion,
leaks, cabbage)

II. Stocks: Demonstration and preparation of: White stock .Brown stock .Fish stock

III. Sauces: Demonstration & preparation of basic mother sauces and 2-3 derivatives of each.
Béchamel (+ cheese sauce, Mornay, mustard sauce, parsley sauce)- Espagnole (+ lyonnaise
Madeira, charcutiere) Tomato (+ Creole, Italienne, piquante)-Veloute (+supreme, allemande,
normande)- Hollandaise (+ paloise, beamaise)-Mayonnaise (tartare, cocktail).

IV. Soups: Classification of soups- Preparation of basic soups-Consommé, (royale, Carmen,


Clermont, ambassador, julienne)-Cream (tomato, spinach, vegetables)-Puree (lentil, peas,
carrot)- Cut vegetables (Scotch Broth, Minestrone)-Veloute (creme de volaille princess, Veloute
dame Blanche / marie-Iouise)-National soup (mulligatawny, French onion, ox tail)-Bisque
(Prawn, Shrimp)

V. Egg Cookery: Preparation of varieties of egg dishes: Boiled (soft & hard)-Fried (sunny side
up, double fried)-Poaches-Scrambled-Omelets (plain, stuffed)-En cocotte (eggs benedict)- Starch
(rice, pasta, potato)

V. Fish Cookery: Identification & classification of fish e.g. flat fish (Pomfret, Black Pomfret
and Sole)- Round fish (Surmai, Rawas, Mackerel)-Shellfish (Clams, Mussels,

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Shrimps, Crabs, Lobsters)-Cephalopods (Squid, Cuttle, Fish)-Cuts of Fish e.g., Fillet, Dame,
Troncon, Paupiette, Goujons-Preparation of simple fish Dishes such as: Saumon grille, Pomfret
Meuniere, Sole Mornay, Fish Orly, Fish Colbert, Fish a l' anglaise

VII. Poultry: Types of poultry or classification of poultry- Cuts of Poultry - Preparation and
jointing of Chicken- Preparation of Simple Dishes such as: Poulet roti a I' Anglaise, Poulet grille
diable, Poulet saute chasseur, Poulet saute Maryland

VIII. Meat: Identification of various cuts- Preparation of Basic Cuts such as Lamb- Roast leg
of Lamb- Stew

IX. Bread making: Demonstration + Preparation of Simple and enriched bread, recipes- Bread
Loaf (White and Brown)- Bread Rolls (Various shapes)- French Bread- Brioche

X. Hot/Cold Desserts: Caramel Custard, Bread and Butter Pudding, Queen of Pudding, Soufflé
(Lemon /Pineapple), Mousse (Chocolate, Coffee), Bavaroise, Diplomat Pudding, Apricot
Pudding, Steamed Pudding (Albert Pudding, Cabinet Pudding).

Reference books:

 Practical cookery - Ronald Kinton & Victor Ceserani - Hodder Starghton.


 Theory of Catering - Ronald Kinton & Victor Ceserani - Hodder Starghton.
 Modem cookery vol- I & II for teaching and trade - Thangam E.Philip –
Orient Longman.
 Theory of Catering, Mrs. K. Arora, Frank Brothers
 Herrings Dictionary of Classical & Modem Cookery, Walter Bickel
 Chef Manual of Kitchen Management, Fuller, John
 The Professional Chef (4th edition), Le Rol A. Polsom
 The Book of Ingredients, Jane Grigson

BHA3B04 FOOD & BEVERAGE SERVICE -I (THEORY & PRACTICAL)

Objective:

 To teach the operations and intricacies of Food and beverage service to hospitality
students.
 To familiarize with Food and beverage service techniques and its relevance in hotel
operations.

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 To imbibe operational knowledge of the Food and beverage operations for effective
application and implementation.

THEORY
Module I Introduction to F&B department: Types of F&B operations -
commercial, residential, non-residential, welfare, industrial, institutional and transport-
Departmental organization and staffing- organization of F&B department of a hotel, duties and
responsibilities of F&B staff and attributes of F&B staff, Inter-departmental relationships-
Operating equipments: Classification of crockery, cutlery, glassware, hollowware, flatware &
special equipments- Ancillary departments: Pantry, still room, silver room, wash-up and hot-
plate.
Module II Menu planning & Types of Service: Origin of the menu, menu
planning objectives, basic types of menu, general menu planning, considerations and constraints-
Different types of menu: Origin of menu, table d’hote menu, a la carte menu, French classical
menu, Food and their usual accompaniments- Types of service: Different styles of service,
advantages and disadvantages- Lounge service, Gueridon service- Types of Breakfasts –
Continental, American, English & Indian
Module III F&B Control & Menu Engineering: Introduction & checking
systems - Types of checks, copies, triplicate system and duplicate system, checking for wines &
other drinks- The Bill - method of making a bill & settlement of accounts-Menu Engineering &
Menu Merchandising
Module IV Function catering: Organization of banquet department, duties and
responsibilities ; booking procedure; banquet menus, banquet protocol, staffing & duty rota-
Informal banquet- reception, cocktail parties, convention, seminar, trade fair, outdoor catering-
Buffet –Planning and organization, factors to plan buffets. Area requirement, sequence of food,
types of buffet and checklist.
Module V Classification of Beverages: Types of beverages and
preparation of common non-alcoholic beverages: Examples - tea, coffee, milk based drinks,
juice, squash, aerated water and other non-alcoholic drinks used in dispense and main bar.
PRACTICAL

Module I Classification and familiarization of equipment-Care and maintenance of equipment


Module II A’la carte and table d hote cover- types of meals- Indian, English, American and
continental breakfast setting- Laying tables for different meals and menus including laying, re-
laying, table cloths and folding serviette-Restaurant reservation system, receiving the guest,
methods of service- French/family, English/silver/buffet, banquet, gueridon- Special
service(classical Hor’s douevre - Cheese and fruit)- Tray and trolley set-ups, Mise-en-place and
service of various room service items

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Module III Service of tea/coffee, aerated and refreshing beverages- Service of wines, spirits and
beer- Service of cigars and cigarettes
Module IV Preparation and service of cocktails/Mocktails- Service of specialty coffees
Module V Banquet layouts and set-ups- Various buffet set-ups
References:
 The steward – Peter Dias – Orient Longman -1st edition
 Master dictionary of Food & wine- Joyee Rubash -VNR -3rd edition
 Food and beverage service – Dennis Lilicrappe & Cousins- 5th edition BHA4B05

ACCOMMODATION OPERATION-I: THEORY & PRACTICAL Objectives:

 To enable the students to acquire knowledge of housekeeping principles and practices


 To familiarize the students with the techniques for the maintenance and upkeep of hotel
 To equip the students with skills for administering and managing the Accommodations
division

THEORY

Module I Introduction - Role of Rooms Division in the Hotel Industry - Definition, importance
& functions of housekeeping - Types of rooms & the significance - Personal attributes of
housekeeping staff. Organizational Framework of the department - Organizational chart in small,
medium and large hotel - Job description and job specification of Executive Housekeeper -
Duties and responsibilities of housekeeping staff - Coordination with other departments

Module II Introduction to the Science of cleaning - Principles and reasons for cleaning -
Methods of cleaning - Different types of cleaning agents, selection and purchase - Cleaning
equipments, selection, care and storage - Cleaning of different areas
- guest rooms (regular, weekly and spring cleaning). Making the bed, cleaning the bath room,
turn down service /second service, spring cleaning procedure, weekly cleaning of rooms -
Environmental hygiene of guest room and public area - Guest supplies

Module III Introduction to Housekeeping procedures - Housekeeping control desk – Role,


importance and coordination - Preparing a room report - Types of keys and key handling -
Paging system and methods - Duty allotment - Checking VIP rooms - Briefing and de briefing -
Lost and found procedures - Handling guest complaints - Maids cart/trolley

Module IV Linen management - Layout of linen room - Types of linen - Linen sizes -
Responsibilities in linen room - Equipments used in linen room - Par stock, inventory,
discard - Linen control - Functions of uniform room/tailoring room . Care and cleaning of
different surfaces - Floor and floor coverings - Wall surface and wall coverings - Metals -
Glass - Plastics - Leather and rexin - Soft furnishing

Module V Safety and first aid - Concept and importance of safety - Insurance and liability

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concern - Potentially hazardous conditions - Safety awareness - Accidents and their prevention
- Steps to be taken in the event of an accident - Safety rules - First Aid - First aid remedies -
Fire safety

Reference:

 Hotel Housekeeping Operations & Management – G. Raghubalan, Smritee


Raghubalan.
 Accommodation Operations Management – S. K. Kaushal, S. N. Gautam
 Managing Hk Operations – Margaret M Kappa, Aleta Nitschke & Patricia B
Schappert.
 Hotel Housekeeping Training Manual – Sudhir Andrews

PRACTICAL

TOPIC METHOD
• Cleaning equipments Demo
• Cleaning agents Demo
• Cleaning of different surfaces Demo
• Bed making Practical session/Demo
• Daily cleaning of guest room Practical session/Demo
• Polishing--brasso Demo
• Maids cart, turn down service Demo

BHA4B06 MANAGEMENT PRINCIPLES AND PRACTICES

Module – I Management: Concept, Nature, Process and significance of Management.


Management as an art and science; Management as profession. Scientific Management- Skills
and Roles of managers in organisation. Management functions: Top, Middle and Supervisory
levels.

Module– II Fundamentals of Planning: Concept, Nature and importance. Types and


process of Planning. Management By Objectives (MBO. Decision Making: concepts, process,
and types of decisions. Guidelines for effective decision making.

Module – III Organising: Concept of organising and organisation. Organisation


Structure and design. Departmentation, Span of Management, Authority and Responsibility-
Delegation of authority, centralization versus decentralisation. Co- ordination- types-
Techniques and essentials for effective coordination.

Module – IV Directing: Concepts and principles- Supervision- Motivation:


Concept and theories in Motivation-Maslow's-Two factor theory- Need theory. Leading:
Leadership - Concept- styles. Communication - Process and Types; Barriers and principle of
effective communication (Horizontal and Vertical communication)

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Module- V Fundamentals of Controlling- Concepts and Types- Steps in Controlling-


Design of Effective Controlling System- Essentials of effective control sysytem.

Reference Books

□ Essential of Management – Harold Koontz & Heinsz Weirich.


□ Management – H. Koontz & Cyrill O’Donnell.
□ Management Theory – Jungle, H. Koontz.
□ Principles of Management – Peter F. Drucker.
□ Management Concepts – V.S.P. Rao, Konark Publishers
□ Principles & Practice of Management – L.M. Prasad, S. Chand.
□ Organization & Management – R. D. Agarwal, Tata McGraw Hill.
□ Modern Business Administration – R.C., Pitman.
□ Human Resource Management – Railey M., Butterworth Heinemann

BHA5B07 FOOD AND BEVERAGE MANAGEMENT


Objectives:
a) To provide an overall idea of service department of a hotel and its functions.. b To
understand the arrangement of a Food and beverage outlet for service..
c) To acquire some technical skills for serving food and beverages in hotels and its
methods and styles.
Course Outline

Module I The hotel & catering industry-Introduction to the Hotel Industry and Growth of
the hotel Industry in India-Role of Catering establishment in the travel/tourism industry-Types of
F&B operations-Classification of Commercial, Residential/Non-residential-Welfare Catering –
Industrial/Institutional/Transport such as air,road, rail, sea, etc.-Structure of the catering industry
– a brief description of each
Module II Departmental organisation & staffing-Organisation of F&B department of hotel-
Principal staff of various types of F&B operations-French terms related to F&B

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staff-Duties & responsibilities of F&B staff-Attributes of a waiter-Inter-departmental


relationships-Within F&B and other department. Preparation for service-Organising Mise-en-
scene-Organising Mise en place-arrangement of side board
Module III Food service areas (f & b outlets-Specialty Restaurants-Coffee Shop- Cafeteria-Fast
Food (Quick Service Restaurants)-Grill Room-Banquets-Bar-Vending Machines-Discotheque.
Ancillary departments-Pantry-Food pick-up area-Store--Linen room-Kitchen stewarding. F & b
service equipment-Familiarization & Selection factors of:-Cutlery-Crockery--Glassware-
Flatware-Hollowware-All other equipment used in F&B Service. Non-alcoholic beverages-
Classification (Nourishing, Stimulating and Refreshing beverages)-A. Tea-Origin &
Manufacture-Types & Brands-B. Coffee-Origin & Manufacture-Types & Brands-Juices and
Soft Drinks-Cocoa & Malted Beverages- Origin & Manufacture
Module IV Meals & menu planning-Origin of Menu-Objectives of Menu Planning- Types of
Menu-Courses of French Classical Menu-Sequence-Examples from each course-Cover of each
course-Accompaniments-French Names of dishes. Types of Meals- Early Morning Tea-
Breakfast (English, American Continental, Indian)-Brunch-Lunch- Afternoon/High Tea-Dinner-
Supper. Types of food service-Silver service-Pre-plated service-Cafeteria service-Room service-
Buffet service-Gueridon service-Lounge service Module V Sale control system-
KOT/Bill Control System (Manual)-Triplicate Checking System-
Duplicate Checking System-Single Order Sheet- Quick Service Menu & Customer Bill-Making
bill-Cash handling equipment-Record keeping (Restaurant Cashier. Tobacco-History-Processing
for cigarettes, pipe tobacco & cigars-Cigarettes – Types and Brand names-Pipe Tobacco – Types
and Brand names-Cigars – shapes, sizes, colours and Brand names-Care and Storage of cigarettes
& cigars
Practical Module

• Food Service areas – Induction & Profile of the areas


• Ancillary F&B Service areas – Induction & Profile of the areas
• Familiarization of F&B Service equipment
• Care & Maintenance of F&B Service equipment
• Basic Technical Skills-Task-01: Holding Service Spoon & Fork-Task-02: Carrying a
Tray / Salver-Task-03: Laying a Table Cloth-Task-04: Changing a Table Cloth during
service-Task-05: Placing meal plates & Clearing soiled plates-Task-06: Stocking
Sideboard-Task-07: Service of Water-Task-08: Using Service Plate & Crumbing Down-
Task-09: Napkin Folds-Task-10: Changing dirty ashtray-Task- 11: Cleaning & polishing
glassware-Tea – Preparation & Service-Coffee - Preparation & Service

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Reference Books

1. Dennis R. Lillicrap, John A Cousins (1991), Food and Beverage Service, Elbs.
2. Vijay Dhawan (2000), Food and Beverage Service, Frank Bros. & Co.
3. S. Medlik (1972), Profile of the Hotel and Catering Industry, Heinemann.
4. Casado, Matt A (1994), Food and Beverage Service Manual, John Wiley & Sons.
5. Sondra J. Dahmer, Kurt W. Kahl (2002), Restaurant Service Basics, John Wiley &
Sons, Inc.
6. Joseph Houston, Neil Glenesk (1982), The Professional Service of Food and Beverage,
Batsford technical Ltd.
7. Sylvia Meyer, Edy Schmid (1990), Professional Table Service, John Wiley & Sons Inc.
8 Joseph Houston, Neil Glenesk (1982), The Professional Service of Food and
Beverage, Batsford technical Ltd.

BHA5B08 HOTEL SALES & MARKETING

Objectives

 To familiarize the students with the concept of Sales & Marketing


 To identify and develop the concept of sales & marketing within the students
 To generate innovative ideas in product selling within the students

Module I

Introduction to hospitality industry – profile – size – uniqueness


Complementary role of hospitality industry with other industry – major participants in organized
sector – key factors for success – contribution to Indian Economy – growth potential

Module II
Marketing – basic concepts – needs, wants, demand, exchange, transaction, value and
satisfaction in hospitality industry – marketing process – marketing philosophies & related
application of concept in hotel service industry

Module III

Marketing information system – concepts and components – internal record system result area –
marketing intelligence system – scope in hospitality business
Processes and characteristics – managerial use – MIS with special reference to Rooms,
restaurants – banquets and facilities- Marketing environment – a basis for needs and trend
analysis and marketing Effectiveness – SWOT analysis for hospitality industry of Micro and
Microenvironment

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Module IV

Product – defining the hospitality products – difference between goods and services product –
levels of product – generic, expected, augmented, potential tangible and intangible products–
product mix in hospitality business
Branding – basic concepts – brand equity – branding of hotels.

Module V

Pricing of hospitality – concepts and methodology


Integrated marketing communication – SMMR model – steps in developing effective
communication plan – communication mix – direct marketing
Telemarketing – advertising – sales promotion and publicity
Principles and practice of hospitality selling – Selling process – AIDA model ORAM – guest as
sales force.

References:
 Marketing Management -, Philip Khotler – 10th Edition
 Elements Of Marketing Management – Mesheswari – 4th Edition
 Marketing Behavior -D.D.Sharma – 5th Edition
 Consumer Behavior –Batra & Mayars – 6th Edition

BHA5B09 FRONT OFFICE OPERATIONS-II: THEORY AND PRACTICALS


Objectives:

 To identify the functions of front office audit


 To describe the management process in terms of the functions Rooms Division managers
perform to achieve organizational goals and maximize revenue
 To enable managers to perform the different duties as required in a Pre-opening property

Module I Foreign exchange, passports & visa- Foreign currency- Passports and other valid
documents- Visa & types of visas- Different types of travel permits – landing permit/ restricted
area permit/ special permits etc;

Module II Front office audit: Functions of audit- Process of audit (non-automated, semi-
automated and fully automated)- System update

Module III Property Management System- Opera/ Fidelio/ Amadeus / Shawman

Module IV Planning & Evaluating Operations- Management Functions- Establishing Room


Rates- Forecasting Room Availability- Budgeting For Operations-Evaluating Front Office
Operations

Module V Revenue Management- The Concept Of Revenue Management- Application to


Rooms Division (Capacity Management, Discount Allocation & Duration

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Control)-Measuring Yield- Potential High & Low Demand Tactics-Elements Of Revenue


Management- Implementing Revenue Strategies

Practical:

Module I Making FIT reservation- Amending reservation- Cancelling reservations - with


deposit and without deposit- Making group reservation.

Module II Pre-registering a guest- Checking in a reserved guest- Checking in day use-


Checking in a walk-in guest

Module III Making a room change- Exchanging foreign currency- Closing the cash bank at the
end of the shift

Module IV Processing a guest check-out- Processing a group check-out- Creating guest


history

Module V Case studies – handling guests & internal situations requiring


management tactics/strategies

Reference:

 Managing Front Office Operations - Michael L Kasavana & Richard M Brooks – 8th
edition
 Front Office Management – S.K. Bhatnagar – 2nd Edition
 Hotel Front Office Management – James Bardi – 4th Edition

BHA5B10 FACILITY PLANNING & EVENT MANAGEMENT


Objective:

 To educate hospitality students with the nuances of setting up hotel facilities and
successfully conduct operations and managing events.
 To develop and inculcate competencies and skills of a facilities manager in the planning
and developing of Hotel projects.
 To explain the process and criteria for planning and setting up of hotel facilities with
improved efficacy.

Module I Hotel Design- Hotel design and design considerations , Evaluation of


accommodation needs- Architectural considerations, Carpet and plinth area- Flow process and
flow diagrams

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Module II Star Classification process- Star classification and categories of


classification- Criteria for classification- Various licenses for running hotel/catering
establishments- Room tariff fixation –methods and factors for computing room tariff.
Module III Planning of areas/outlets- Planning of Kitchen, service area, rooms, ancillary areas
and supporting areas- Planning of management areas-GM, Executives, EDR and offices-
Planning of staff facilities-Time office, cloak room, staff cafeteria, uniform exchange area,
laundry and recreation/rest area.
Module IV Event Planning &management- Introduction to events, various types of events,
concept development, Event planning process, scheduling of events, Planning various types of
events , case studies and projects.
Module V Laws for Events- Permission from various authorities- The Indian contract act, The
Bombay shops and establishments act- Applicability of various laws, The Income tax act,
Service tax act- Case studies and problems
References
 Hotels & resorts-Planning, design and refurbishment by Fred
Lawson(Architectural press)
 Systematic layout planning- Richard Muther Cahners
 Food service planning- layout & equipment-Lendall H Kotschevar, Margaret E Tarell- 3rd
edition
 Event management-Lynn Van Der Wagen ( Pearson)- 2nd edition
 Facility Manager operations/Maintenance- Lewis- 2nd edition

BHA5B11 ACCOMMODATION OPERATION-II: THEORY AND PRACTICALS


Objectives:

 To identify the functions of front office audit


 To describe the management process in terms of the functions Rooms Division managers
perform to achieve organizational goals and maximize revenue
 To enable managers to perform the different duties as required in a Pre-opening property

Module I The laundry- Types of laundries - Handling guest laundries - Laundry equipments -
Valet service - Characteristics of launderable linen - Dry cleaning - Cleaning agents used in
laundry - Laundry operations flow chart - Stain removal - Layout of laundry

Module II Flower arrangement- Types of flowers and containers used - Types of flower
arrangements - Flower arrangement at various locations

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Module III Planning / Organizing Operations and Yield Management in Housekeeping- Area
Inventory List – Frequency Schedules – Performance & Productivity Standards – Time &
Motion Studies – Standard Operating Manuals – Job Allocation & Work Schedules – Calculating
Staff Strengths & Planning Duty Rosters – Training In HK – Inventory Level For Non-Cycled
Items – Budget & Budgetary Control
– The Budget Process – Planning Capital Budget – Operating Budget – Purchasing Systems –
Stock Records. Yield Management – strategies & techniques – occupancy ratios – productivity
activity – market share index – yield management

Module IV Contract Services and Energy conservation- Security & the lodging industry – door
locks & key control – emergency procedures security & law- Contract Services – Types –
Guidelines – Advantages & Disadvantages Of Contract Services- Energy & Water Conservation
In Housekeeping Operations

Module V Interior Designing & Pre-opening Countdown- Interior Decoration – Elements Of


Design – Colour & Its Role In Décor – Colour Schemes – Windows & Window Treatments –
Lighting & Lighting Fixtures – Floor Finishes – Carpets – Furniture & Fittings – Accessories-
New Property Countdown – Pre-Opening Property
PRACTICALS

TOPIC METHOD
• Guest room inspection Demo
• Flower arrangement Demo
• Periodical cleaning and special Demo
cleaning
• Stain removal Practical session/Demo
• Guest room inspection Demo
• Flower arrangement Demo

Reference:
 Hotel Housekeeping Operations & Management – G. Raghubalan, Smritee Raghubalan.
 Managing HK Operations – Margaret M Kappa, Aleta Nitschke & Patricia B Schappert.
 Accommodation Operations Management – S. K. Kaushal, S. N. Gautam
 Hotel Housekeeping Training Manual – Sudhir Andrews

BHA6B12 HUMAN RESOURCE MANAGEMENT

Module I Human Resource Management- Definitions-Importance of HRM in


Service industries- Functions and objectives of HRM.

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Module II Man power planning- Process of Man power planning. Job analysis- Its
process- Job Description- Job Specification-Job Design- Job Enlargement- Job Enrichment-
Job Engineering.
Module III Recruitment and Selection- Selection process-Sources of recruitment- Internal -
External- Techniques of recruitment- Direct- Indirect-Selection process- selection Tests-
Placement and Induction.
Module IV Training and Development- Concepts- Methods- Distinction between Training and
development- Organisational development- Self development- Evaluation of training
effectiveness.
Module V Performance appraisal- Concepts- Methods- Barriers of effective-appraisal
methods-Job Evaluation- Job evaluation in Hospitality industry.
Reference Books
(1) Management Principles and Practices- L M Prasad
(2) Human Resource Management-
(3) Human Resource Management in Hospitality Industry-

BHA6B13 FOOD AND BEVERAGE PRODUCTION-II: THEORY AND PRACTICAL


Objective:

 Students gain solid experience which gives them a base to be competitive in future
 To build career skills by advance Food Production classes
 To Gain real experience and knowledge

Module I INDIAN COOKERY: Condiments & Spices-Introduction to Indian food


- Spices used in Indian Cookery - Role of spices. Basic Masalas: Blending of spices and the
concept of ‘ Masala’ - Different masalas used in Indian Cookery (Wet masalas & Dry) -
Composition of different masalas – Regional varieties of masalas - Special masala blends.
Thickening Agents: Role of thickening agents in Indian cuisine - Types of thickening agents.
Regional cooking styles: Andhra Pradesh, Bengal, Goa, Gujarat, Hyderabad, Karnataka,
Kashmir, Kerala, Maharashtra, North Eastern States, Punjab, Rajastan & Tamil Nadu

Module II QUANTITY FOOD PRODUCTION: EQUIPMENT- Quality of equipment


used - Specification of equipment - Care & maintenance of equipment - Heat and cold

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generating equipment - Modern developments in equipment manufacturing MENU


PLANNING:Basic menu planning recapitulation - Special emphasis on quantity food production
- Planning of menus for various categories, such as; school/college students, industrial workers,
hospitals, canteens, outdoor parties, theme dinners, transport/mobile catering- Parameters for
quantity food menu planning. INDENTING Principles of indenting - Quantities/portions for bulk
production - Translation of recipes for indenting Practical difficulties involved in indenting.
COSTING: Introduction - Basic costing - Food costing - Food cost control - Problems related to
food costing - Importance & relevance of food costing

Module III SANDWICHES, Appetizers and Garnishes: Parts, Filling, Spreads and Garnishes,
types, making and storing- Classification & Examples of different appetizers & garnishes.
CHARCUTIERE: Sausages - Forcemeats (Marinades, Cures, Brines) - Bacon, Ham, Gammon -
Galantines - Pates and Terrines - Mousses and Mousselines - Chaud Froid - Aspic Jelly - Non
Edible Displays

Module IV INTERNATIONAL CUISINE: British, Middle East, Spanish, French, Italian,


Oriential and Mexican

Module V LARDER & STORE MANAGEMENT: Importance of Larder Control - Sections of


Larder - Duties & Responsibilities of Larder Chef. Store Layout And Planning - Standard
Purchasing - Dealing With Suppliers - Storage System - Inventory - Records & Documentation
PRACTICAL

I. FRENCH MENUS

MENU 1

Consommé Carmen

Poulet Saute Chasseur

Pommes Lorette

Haricots Verts

Salade de Betterave

Brioche

Baba au Rhum

MENU 2

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Crème Dubarry

Darne de Saumon Grille

Sauce Poloise

Pommes Fondant

Petits Pois a la Flammande

French Bread

Crème Brulee

MENU 3

Barquettes Assortis

Stroganoff de Boeuf

Pommes Persilles

Salade de Chou-Cru

Garlic Rolls

Crepe Suzette

II. CHINESE MENUS

MENU I

Hot & Sour soup

Beans Szechuan

Chilli Chicken

Chinese Fried Rice

MENU 2

Sweet Corn Soup

Spring Rol1s

Stir Fried Beef & Celery

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Chow Mein

III. INTERNATIONAL MENUS

MENU 1 SPAIN

Gazpacho

Pollo en Pepitoria

Paella

Fritata de Patata Pastel

de Manzana MENU 2

ITALY

Minestrone

Ravioli Arabeata

Fettocine Carbonara

Polo alla Cacciatora

Melanzane Parmigiana

Grissini

Tiramisu

MENU 3 GERMANY

Linsensuppe

Sauerbraten

Spatzel

German Potato Salad

Pumpernickel

Apfelstrudel

MENU 4 U.K.

Scotch Broth

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Roast Beef

Yorkshire Pudding

Glazed Carrots & Turnips

Roast Potato

Yorkshire Curd Tart

Crusty Bread

MENU 5 GREECE

Soupe Avogolemeno

Moussaka a la Greque

Dolmas

Tzaziki

Baklava

Harlequin Bread
IV. INDIAN REGIONAL

MENU 01 AWADH Yakhni

Pulao

Mughlai Paratha

Gosht Do Piaza

Badin Jaan Kulfi

MENU 02 BENGAL

Ghee Bhat Tikon

Paratha Macher

Jhol Aloo Posto

Misti Doi

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MENU 03 PUNJAB

Tandoori Roti

Tandoori Murg with Pudina Chutney

Dal Makhani

Baingan ka Bhartha

Gajar ka Halwa

MENU 04 CHETTINAD

Mulligatawny soup

Coconut Rice

Chicken Chettinad

Ennai Kathirikkai

Arisi Payasam

Menu 05 HYDERABAD

Kachchi Biriyani

Kulcha Shikampur

Kebab Mirchi Ka

Salan Double Ka

Meetha

Reference:
 The Professional chef – Le Role A Polson – Fourth Edition
 Larousse Gastronomique – The Cookery Encyclopedia
 The Professional Cookery – Wayne Gissler – First Edition
 Modern Cookery – Philip E Thangam – Volume I
 The Complete Guide to the Art of Modern Cookery – Escoffier

BHA6B14 FOOD AND BEVERAGE SERVICE -II: THEORY AND PRATICAL


Objective:
 To impart relevant Food and beverage management techniques to students in order to
sustain quality and profitability in F&B operations.

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 To provide competencies that are required to develop operational and managerial skills in
aspiring Food and service personnel.
 To inculcate and familiarize with necessary skills and resources that are required for a
complete Food and beverage service staff

Module I Alcoholic beverage: Meaning, classification of alcoholic beverages. Spirit production


methods - pot still and patent still. Manufacturing process of Spirits (Whisky, Rum, Gin,
Brandy, Vodka and Tequila), styles and brand names.Beer: Manufacturing process, types of beer
and popular brands.

Module II Wines : Common grape varieties used in making wines, factors affecting the quality
of wines, Manufacturing process of table wines (red, white and rose ), brand names, Wine
producing regions of France, Grape varieties, popular red and white wines. Champagne :
Manufacturing process of Champagne, styles, brand names and bottle sizes- Wine producing
regions of Germany and Italy, grape varieties and brands.

Module III Fortified wines : Sherry, Port and Madeira – Production methods and styles- Cider &
Perry: Meaning. - Aperitifs & Digestives: Meaning- Liqueurs: Meaning, colour, flavour &
country of origin of Absinthe, Advocaat, Abricotine, Anisette, Aurum, Benedictine, Cointreau
Crème de menthe, crème de moka, all curacaos, Drambuie, Glayva, Goldwasser, Grand Marnier,
Kahlua, Sambuca, Tia Maria, etc

Module IV Cocktail - Meaning, types of Cocktails, methods of making cocktails, points


observed while making cocktails, Recipes of Whisky, rum, Gin, Brandy, Vodka, Tequila,
Champagne based cocktails. (Given in reference text only) Mocktails - Meaning and recipes of
famous mocktails. Speciality coffee – Meaning and examples

Module V Types of bar, areas of bar, opening and closing duties. Bar /beverage control.
Cocktails and methods of making cocktails. Tobacco - Important tobacco producing countries of
the world, quality of cigars & cigarettes serviced in hotel, strength & size of cigars, service
method.
PRACTICAL

Module I : Beverage order taking procedure- Service of bottled beer, canned beer and
draught beer

Module II : Service of brandy- Service of whisky- Service of gin-Service of vodka- Service of


rum- Service of tequila

Module III : Compiling a menu with wine suggestions- Service of red wine- Service of
white wine- Service of rose wine- Service of Sherry, Port, Madeira and Marsala

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Module IV : Service of liqueur coffee and spirit coffee- Service of cigar and cigarettes

Module V : Service of cocktails & mocktails- Designing & setting up a bar

References

 The steward – Peter Dias – Orient Longman -1st edition


 Master dictionary of Food & wine- Joyee Rubash -VNR -3rd edition
 Food and beverage service – Dennis Lilicrappe & Cousins- 5th edition
 Food and beverage service: Dennis R. Lillicrap, John a cousins.
 Modern restaurant service, a manual for students & practitioners - john fuller Hutchinson.
 Food & beverage service training manual- Sudhir Andrews - Tata McGraw-Hill.

BHA6B15 FINANCIAL MANAGEMENT

Module I FINANCIAL MANAGEMENT - MEANING & SCOPE: Meaning of business finance


- Meaning of financial management - Objectives of financial management - Functions of
Financial management - Sources of Finance

Module II FINANCIAL STATEMENT ANALYSIS AND INTERPRETATION: Meaning


and types of financial statements, Techniques of financial analysis: RATIO ANALYSIS
Meaning of ratio, Classification of ratios, Profitability ratios, Turnover ratios, Financial ratios,
Practical Problems. FUNDS FLOW ANALYSIS:Meaning of funds flow statement, Uses of
funds flow statement, Preparation of funds flow statement, Practical Problems

Module III WORKING CAPITAL MANAGEMENT: Concept of working capital,


Classification of working capital, Factors determining working capital needs, Over trading and
under trading, management of Working capital.

Module IV BASICS OF CAPITAL BUDGETING- Importance of Capital Budgeting, Capital


Budgeting appraising methods, Payback period, Average rate f return, Net Present Value,
Profitability index, Internal rate of return, Practical Problems.

Module V BREAKEVEN ANALYSIS: Marginal Costing, Marginal Cost equation, CVP


Analysis, Breakeven point and breakeven analysis, Margin of Safety, Management Approach to
Breakeven Analysis, Practical Problems.

References
 Financial management - I M Pandey – 8th Edition

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 Management accounting – Sharma & Gupta – 7th Edition


 Financial management - Khan & Jain – 9th Edition
 Managerial finance – Maheshwari.- 6th Edition

BHA6B16 HOTEL PROJECT REPORT (VIVA VOCE)

COMPLIMENTARY COURSES

BHA2C02 HOTEL ENGINEERING/ MAINTENANCE

Objectives:

 To introduce the role & importance of maintenance department in the hotel industry with
emphasis on its relation with other departments of the hotel
 To train the students in the techniques required for the maintenance and upkeep of a hotel
 To equip a student with basic understanding of the fuels used in the hotel industry and
other sources of energy

MODULE I MAINTENANCE: Preventive & breakdown maintenance---comparisons- Role &


importance of maintenance department in the hotel industry with emphasis on its relation with
other departments of the hotel-Organization chart of maintenance department, duties and
responsibilities of maintenance department

MODULE II FUELS USED IN CATERING INDUSTRY: Type of fuel used in catering


industry; calorific value; comparative study of different fuels- Calculation of amount of fuel
required and cost.

MODULE III FIRE PREVENTION AND FIRE-FIGHTING SYSTEMS: Classes of fire,


methods of extinguishing fires- Fire extinguishers—portable and stationary- Fire detectors and
alarms. Automatic fire detectors cum extinguishing devices

MODULE IV GAS: Heat terms and units; methods of transfer- LPG and its properties;
principles of Bunsen burner- Gas bank, location, different types of manifolds

MODULE V WATER SYSTEMS: Water distribution system in a hotel. Hardness of water, base
exchange method. Hot water supply systems in hotels. Flushing system, water taps, traps and
closets.

Reference:
 The Book of Hotel Maintenance – N. C. Goyal, K. C. Arora

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 Maintenance Engineering Handbook – Lindley r Higgins, R. Keith Mobley


 Managing hospitality Engineering Systems – Michael H Redlin, David M Stipanuk

BHA3C03 NUTRITION, HYGIENE AND SANITATION

Objectives:

 The students will be able to explain the role of nutrition in providing good health
and the ill effects of excess /inadequate intake of these nutrients on human health.
 The students will be able to list down the beneficial and harmful effects of micro
organisms in food.
 The students will be able to apply this knowledge in preserving food against
contamination, food intoxication and spoilage and thus emphasize the need for
creating the right attitude towards hygienic practices to be followed in food
service establishments.

Module I Nutrition- Introduction-definition of nutrition, nutrients, importance of food, functions


of nutrients.

Module II Carbohydrates- dietary sources, daily requirements, effects of excess and deficiency.
Lipids- functions, classification- saturated and unsaturated fats, plants and animal fats, rancidity,
hydrogenation. Proteins-classification based on nutritional quality, mutual supplementation to
improve protein quality, dietary sources, effects of excess and deficiency. Vitamins-fat soluble
vitamins-A, D, E, K- their functions, sources, deficiency. Water soluble vitamins-Thiamine,
riboflavin, niacin, B 12, folic acid and vitamin C- their functions, sources, deficiency. Minerals-
calcium, iron, iodine - their functions, sources, deficiency

Module III Balanced diet- definition, menu planning, factors effecting menu planning

Module IV Classification of microbes into bacteria, yeast and moulds-requirements for their
growth, harmful effects of bacteria –food poisoning, food infection, food borne illness , role of
micro organisms in the manufacture of fermented foods

Module V Prevention of food borne illnesses-hygiene systems to be followed- personal


hygiene, work area hygiene, equipment hygiene, and commodity hygiene, methods of food
preservation- cold temperature(refrigeration, freezing), heat (pasteurization, canning),
dehydration, chemical preservatives.

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References:

 Food Hygiene and Sanitation , Sunitra Roday, Tata Mc Graw Hill


Education Private Limited, 2 edition, 2011.
nd

 Text Book OF Food Nutrition And Dietetics, Raheena Beegum,


Sterling Publication , 3 edition, 2008
rd

 Food Science And Nutrition, Sunetra Roday, Oxford University Press,


2 edition , 2007
nd

BHA4C04 SERVICE REGULATORY FRAMEWORK

Objectives:
 This course enables the students to know the regulations of government, to setup a hotel and
tourism industry.
 This course helps to create awareness among students about service industry related laws like
contract act, industrial legislation, food adulteration act and tourism related laws.
Module I: Indian Contract Act : Definition of Contract , Proposal, Agreement, Consideration,
etc- Essentials of Valid contract- Competent Parties- Types of Contracts
– valid, void and voidable- Performance of Contract- Discharge of Contract- Remedies for
Breach of Contract- Indemnity and Guarantee.

Module II: Consumers Protection Act: Definitions – Consumer, Complaint, Defect in goods,
Deficiency in service, Unfair trade practice, Restricted trade practice- Procedure for redressal of
grievances before District-Forum, State Commission, and National- Commission. Sale of Goods
Act: Essentials of valid Sale- Conditions and Warranties- Rights and duties of seller and buyer.

Module III: Food Adulteration Act: Principles of food laws regarding prevention of food
adulteration, definition, Authorities under the act. Shops and Establishments Act: Procedure
relating to registration of hotel, Lodges, Eating Houses, Restaurants, and other related provisions.

Module IV: Environmental Protection Act – The Water (Prevention and Control of Pollution)
Act- The Air (Prevention and Control of Pollution) Act. Licenses and permits for hotels and
catering establishments – Procedure for procurement. Tourism related laws – VISA, Passport.

Module V: Factory Act - Definition of Factory, Worker, Health Safety and Welfare provisions,
Industrial Disputes Act – Definition of Industry, Industrial Dispute, provisions relating to strike,
lock-out, retrenchment, lay-off and Authorities for settlement of Industrial Disputes. Payment of
Wages Act - Definition of Wages, Authorized deductions from the wages Workmen’s
Compensation Act – Definition of Dependent, Disablement, Occupational disease, liability of the
employer to pay compensation and amount of compensation

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Reference Books :
 Mercantile law: M.C Kunhal,
 Mercantile law: Gary and Chawla,
 Business Law : Tulsian
 Business Law: Gary and Chawla.
OPEN COURSE

BHA1D01 TRAVEL AND TOURISM

Objectives

 Familiarize students with varied aspects of tourism


 Create awareness about tourism
 Discuss about emerging trends in tourism industry

Module I

Tourism: Concept & Perspectives-Definition, Tourist, excursionist, incoming and outgoing.


Tourism Product-Characteristics, Elements. Traditional and modern form – Culture (monuments,
music, dance painting, handicrafts), Pilgrimage, Conventions and Conferences, Adventure,
health, Social, Medical etc. Tourism and economy: Tourism as an industry. The motive of
tourism as an industry, economic impact, leakages.

Module II
Tourism Constituents/ Tourism Linkages - Transportation , Accommodation, Food & Beverage,
Entertainment, Intermediaries, Government Organizations- travel organizations national and
international- UNWTO, UFTAA, IATO,ITDC and state TDCs
,TAAI, ,IATA, Travel Management-Air, road rail, water transportation system
Travel Agency and Tour Operator, - accommodation and basics of ticketing, packaging a tour
Passport, Visa and other travel formalities .Guides & Escorts

Module III Tourism Management – Process of tourism management-Measurements of tourism,


organizational structure & system in tourism- Tourism Marketing- Principles of marketing, how
Tourism marketing is different form marketing of other products, how to market the tourism
product, Advertising and Public Relations. Role of media. Tourism and
changing communication Technology

Module IV Tourism in India : Policy and Performance-Emergence of modern tourism in India,


planning and tourism National Action Plan on tourism - Role of Government , Local bodies &
private sector in planning. Tourism in India-Reason of slow growth rate

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in tourism in India- threats and obstacles. Tourism trends (Incoming and Outgoing)

Module V: Emerging Dimensions: India Specific- Nature Tourism, Sustainable tourism, cultural
tourism, adventure tourism, health- tourism, beach tourism- Emerging Tourism Scenario- Social
Cultural, Ecological & Economic impact of Tourism
Eco-friendly tourism

Reference:
 Tourism Development- A.K.Bhatia
 International Travel and Tourism – Jagmohan Negi
 Tourism Planning- Clare .A.Gunn

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CHRIST COLLEGE(AUTONOMOUS), IRINJALAKUDA


BTHM – BACHELOR OF TOURISM AND HOTEL MANAGEMENT
(UNDER THE FACULTY OF COMMERCE AND MANAGEMENT, CHRIST
COLLEGE(AUTONOMOUS), IRINJALAKUDA)
CHOICE BASED CREDIT SEMESTER SYSTEM (CBCSS-2014)
RESTRUCTURED SYLLABUS FROM 2014 ADMISSION ONWARDS

I. TITLE OF THE PROGRAMME


The programme is called Bachelor of Tourism and Hotel Management (BTHM) under the
Faculty of Commerce and Management

II. DURATION OF THE PROGAMME


The programme shall be six semesters distributed over a period of 3 Academic years.
The odd semesters(1,3,5) shall be from June to October and the even semesters (2,4,6) shall
be from November to March. Each semester shall have 90 working days inclusive of all
examinations

III. COURSE IN THE PROGRAMME


The total number of courses in Bachelor of Tourism and Hotel Management
programme could be 31, which is spread through 120 credits. The main courses shall be
divided into 4 categories as follows.

IV COURSES OF STUDY
Total number of courses for the whole BTHM programme is 36. It is divided in to
four courses namely-
1. Common courses
2. Core courses
3. Complementary courses
4. Open courses
COMMON COURSES
1. A01 Communication skills in English.
2. A 02 Critical Reasoning, Writing and Presentation
3. A 03 Reading Literature in English
4. A 04 Readings on Indian Constitution, Secularism and Sustainable
Environment.
5. FL (F) 1A 07 (2) Communication skill in languages other than English
(French)
6. FL (F) 2A 08 (2) Translation and Communication in French
7. Basics Numerical Skills
8. General Informatics
9. Entrepreneurship Development
10. Banking and Insurance
CORE COURSES
1. BTH1B01 Introduction to Tourism and Hospitality industry
2. BTH2B02 Hotel Accommodation Management- Theory and Practical
3. BTH3B03 Food Production- I: Theory and Practical
4. BTH3B04 Travel Agency and Tour Operation.

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5. BTH4B05 Food Production-II: Theory and Practical.


6. BTH4B06 Airport and Cargo Management.
7. BTH5B07 Air fares and Ticketing
8. BTH5B08 Food and Beverage Service- I: Theory and Practical
9. BTH5B09 Food Science and Nutrition
10. BTH5B10 Tourism Resources in India
11. BTH5B11 Food and Beverage Management
12. BTH6B12 Management Principles and Practices
13. BTH6B13 Event Management
14. BTH6B14 Food and beverage Service-II: Theory and Practical
15. BTH6B15 Emerging Trends in Tourism
16. BTH6B16 Project Report (Viva Voce)

COMPLEMENTARY COURSES
1. BTH1C01 Marketing Management
2. BTH2C02 IT in Tourism and Hospitality Industry
3. BTH3C03 Human Resource Management.
4. BTH4C04 Tourism and Hospitality Law

OPEN COURSE
1. BTH5D01 Tourism and Hospitality Management.

IV a. Common Courses: There shall be 10 Common courses (Total 38 Credits) for


completing the programme. These Common Courses 1-6 shall be taught by the English
teachers and 7-10 by the teachers of Additional Language and general courses by the
teachers of departments offering core courses concerned. The additional language offered in
this programme is French. The candidates will not get any chance to opt other languages as
their additional language, other than French.

IV b. Core Courses: Core courses are the courses in the major subject of the programme .
These are offered by the parent department. The number of core courses are 16 including
Project work.

IV c. Complimentary Courses: These courses cover the subjects related to the core subject
and are distributed in first four semesters.

IV d. Open Courses: This Course shall be open to all students in the institution except the
students in the parent department.
All the Core, Complimentary and Open courses for the programme shall be taught by the
Tourism and Hotel Management faculties.
.

V SEMESTER WISE DISTRIBUTION OF COURSES

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SEM - I
SL.NO COURSE SUBJECT CREDIT HRS/ MAX
TYPE/CODE MARKS
WEEK

1 Common Communication Skills in 4 4 100


Course/ A01 English

2 Common Critical Reasoning, Writing & 3 5 100


Course/ A 02 Presentation

3 Common Communication Skills in 4 5 100


Course/ FL (F) languages other than English
1A 07 (2) (French)

4 Core Course/ Introduction to Tourism and 4 6 100


BTH1B01 Hospitality industry

5 Complimentary Marketing Management 4 5 100


Course/
BTH1C01

SEM - II
SL.NO COURSE SUBJECT CREDIT HRS/ MAX
TYPE/CODE MARKS
WEEK

6 Common Reading Literature in English 4 4 100


Course/ A 03

7 Common Reading on Indian Constitution, 3 5 100


Course/ A 04 Secularism & Sustainable
Environment

8 Common Translation and communication 4 5 100


Course/ FL (F) in French
2A 08 (2)

9 Hotel Accommodation
Management- Theory
Core Course/ 3 3 75
BTH2B02
Practical 1 2 25

10 Complimentary IT in Tourism and Hospitality 4 4 100


Course/ Industry
BTH2C02

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SEM - III
SL.NO COURSE
TYPE/CODE
WEEK

11 Common Basic Numerical Skills 4 5 100


Course

12 Common General Informatics 4 5 100


Course/

13 Core Course/ Food Production-I: Theory 3 4 75


BTH3B03
Practical 1 3 25

14 Core Course/ Travel Agency and Tour 4 4 100


BTH3B04 Operation Business

15 Complimentary Human Resource Management. 4 4 100


Course/
BTH3C03

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SUBJECT CREDIT HRS/
MAX MARKS

SEM - IV
SL.NO COURSE SUBJECT CREDIT HRS/ MAX
TYPE/CODE MARKS
WEEK

16 Common Entrepreneurship Development 4 5 100


Course/ BC 3A
11

17 Common Banking and Insurance 4 5 100


Course/ BC 4A
14

18 Core Course/ Food Production-II: Theory 3 4 75


BTH4B05
Practical 1 3 25

19 Core Course/ Airport and Cargo Management 4 4 100


BTH4B06

20 Complimentary Tourism and Hospitality Law 4 4 100


Course/
BTH4C04

SEM - V

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SL.NO COURSE SUBJECT CREDIT HRS/ MAX


TYPE/CODE MARKS
WEEK

21 Core Course/ Air fares and Ticketing 4 4 100


BTH5B07

22 Core Course/ Food and Beverage Service-I: 3 4 75


BTH5B08 Theory

Practical 1 2 25

23 Core Course/ Food Science and Nutrition 4 4 100


BTH5B09

24 Core Course/ Tourism Resources in India 4 4 100


BTH5B10

25 Core Course/ Food and Beverage 4 4 100


BTH5B11 Management

26 Open Course/ Tourism and Hospitality 2 3 50


BTH5D01 Management

SEM - VI
SL.NO COURSE SUBJECT CREDIT HRS/ MAX
TYPE/CODE MARKS
WEEK

27 Core Course/ Management Principles and 4 5 100


BTH6B12 Practices

28 Core Course/ Event Management 4 5 100


BTH6B13

Core Course/ Food and beverage Service-II: 4 4 75


BTH6B14 Theory
29
Practical 1 2 25

30 Core Course/ Emerging Trends in Tourism 5 5 100


BTH6B15

31 Core Project/ Project Report (Viva Voce) 2 4 50


BTH6B16

VI. CREDITS

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Each course shall have certain credits for passing the BTHM programme, the student
shall be required to achieve a minimum of 120 credits of which 38( 14 for common English
courses + 8 for common language other than English+ 16 credits for general common
courses) credits shall be from common courses, a minimum of 2 credits for project and 2
credits for open courses.62 credits from core courses, 16 credits from complimentary courses
So minimum credits required for core, complimentary and open course put together are 82
(Including minimum 2 credits for each Practical, i.e., 2X5=10 credit for all the practical).

In all other matters regarding the BTHM programme under Choice Based Credit
Semester System which are not specified in this regulation, the common regulation CBCSS
2014 will be applicable

VII ATTENDANCE
A student shall be permitted to appear for the semester examination only if he/she
secures not less than 75% attendance for theory classes and 90% of the number of practical
classes actually held for each of the course in a semester. If the candidate has shortage of
attendance in any course in a semester, he/she shall not be allowed to appear for any
examination in that semester. However the University may condone shortage if the candidate
applies for it as laid down by the University common regulations for CBCSS 2014 and if the
Vice Chancellor is satisfied with the reason cited by the candidate for the absence in classes.

VIII INTERNAL ASSESSMENT


20% of the total marks in each course are for internal examinations. The components
with the percentage of marks of Internal evaluation of theory courses are Attendance -25%,
Assignment/ Seminar/ Viva- 25%, and Test paper- 50%. For practical courses Attendance-
25%, Record- 50% and Lab involvement- 25%. ( If a Fraction appears in internal marks ,
nearest whole number is to be taken).
Attendance of each course will be evaluated as below

Above 90% 100%

85 to 89% 80%

80 to 84% 60%

76 to 79% 40%

75% 20%

IX EXTERNAL EXAMINATION
The university shall conduct semester examinations as specified in the common
regulations for CBCSS-2014. The duration of the examination shall be three hours.

X PRACTICALS
There are five practical courses for the programme which are connected with the
theory courses. The maximum marks for such courses are as follows.

External Internal Total

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Theory 60 15 75

Practical 20 5 25

The students have to maintain a record on practical attended and submit it into the
department for internal and external evaluation. The practical shall be subject to internal and
external evaluation. The internal evaluation shall be carried out by the supervising teacher
and external evaluation by the examiners appointed by the University inclusive of Viva-voce
examinations. The student shall get minimum E grade in practical examination for a pass.

XI TRANINIG
A candidate should undergo a three months training during the programme. The
training should be arranged by the student/college and it may be either in Tourism or Hotel
Industry. The student can opt his/her specialisation for training. The student should produce
the certificate to the department with training log book after completion of the training.

XII AWARD OF DEGREE


The successful completion of the courses (Common, Core, Complimentary and Open
courses) prescribed by the programme with E- grade (40% -after external and internal put
together) shall be the minimum requirement for the award of degree.

XIII PROJECT REPORT


During the sixth semester every student shall do a project .The student may choose
any topic from the subjects he/she has studied .The candidate shall prepare and submit a
project report to the department. The report shall be in manuscript / typed and bound with not
less than 20-25 A4 size pages. The project report should be submitted to the Department one
month before the last working day of the sixth semester.

Project work shall have the following stages


Project proposal presentation
Field work and data analysis
Report writing
Draft project report presentation
Final project report submission

The project should be done individually. The work of each student shall be guided by one
Faculty member. The candidate shall prepare at least two copies of the report: one copy for
submission to the Department and one copy for the student which he/she has to bring with
him/her at the time of viva voce. More copies may be prepared If the organization or the
guide or both ask for one copy each.

The duration for project work is 3 weeks. A certificate showing the duration of the project
work shall be obtained from the supervising teacher or from the organization for which the
project work was done and it shall be included in the project report.

Structure of the report


Title page
Certificate from the organization ( If the project work is done under an
organisation.)
Certificate from guide

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Acknowledgements

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Contents
Chapter I :Introduction (Organization profile, Research problem, objectives
of the study, Research methodology etc.)
Chapter II Review of literature
Chapters III and IV: Data Analysis ( 2 or 3 chapters)
Chapter V : Summary, Findings and Recommendations.
Appendix (Questionnaire, specimen copies of forms, other exhibits etc.)
Bibliography (books, journal articles etc. used for the project work).
The project evaluation shall be conducted at the end of sixth semester. 20% of marks are
awarded through internal assessment.

XIV STUDY TOUR


During the six semesters, the students should undergo a study tour of less than
five days. The tour destinations may be selected based on the importance of the places, tourists
flow and its potentials for growth. Based on the study tour students should prepare a tour report to
the department for internal evaluation.

XV DIVISION OF WORKLOAD OF THE PROGRAMME


As per year pattern, the workload for the BTHM programme comprises 61 hours per
week. It is bifurcated as 35 hours for Hotel/ Hospitality Management related papers and 26 Hours
for Tourism/ Tourism related papers. This division of the subjects in the department shall
continue in the Choice Based Credit Semester System also, so that the implementation of this
regulation will not affect the existing/ future workload in the affiliated Colleges.
The implementation of this regulation shall not affect the workload, qualifications and
conditions of service of existing teachers in the colleges offering this programme.
XVI FACULTY QUALIFICATIONS
1. Candidates who are having graduation in Bachelor of Tourism and Hotel Management
(BTHM) and Masters Degree in Hotel Management with NET in that subject can teach both
Tourism and Hotel Management courses in this Programme. ( If NET is not conducted by UGC,
Then the UGC norms in Faculty appointment and Calicut University Order 3696/GA-1/F1-
2013/CU dated 26/02/2014 will be applicable.)
2. Candidates who are having graduation in Bachelor of Tourism and Hotel Management
(BTHM) and Masters Degree in Tourism Management/ Tourism Administration with NET in
that subject can teach both Tourism and Hotel Management courses in this Programme.
3. Candidates who are having graduation in Bachelor of Tourism and Hotel Management
(BTHM) and MBA in Tourism and/or Hotel Management with NET in Tourism/ Hotel
Management can teach both Tourism and Hotel Management courses in this Programme. ( If
NET is not conducted by UGC, Then the UGC norms in Faculty appointment and Calicut
University Order 3696/GA-1/F1-2013/CU dated 26/02/2014 will be applicable.)
4. Candidates who are having graduation in Hotel Management / Hotel Administration with
Masters Degree in Tourism Management/ Tourism Administration with NET in that subject can
teach both Tourism and Hotel Management courses in this Programme.
5. Candidates who are having Masters Degree in Tourism Management/ Tourism
Administration with NET in that subject can teach only tourism Courses in this Programme
6. Candidates who are having graduation in Hotel Management / Hotel Administration with
Masters Degree in Hotel Management with NET in that subject can teach only Hotel
Management courses in this Programme. ( If NET is not conducted by UGC, then the UGC

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norms in Faculty appointment and Calicut University Order 3696/GA-1/F1-2013/CU dated


26/02/2014 will be applicable.)
Candidates who are having PhD as the basic qualification instead of NET, should have
their PhD in the discipline of Tourism and/or Hotel Management

XVII SCHEME OF EXAMINATION:

1. 1-4 Common course English: Duration of each external examination is 3 Hrs. Each
carries a maximum of 100 Marks ( External 80 and Internal 20).

2. 5-6 Additional language: Duration of each external examination is 3 Hrs, Each carries a
maximum of 100 Marks ( External 80 and Internal 20).

3. 7-10 General courses: Duration of each external examination is 3 Hrs. Each carries a
maximum of 100 Marks ( External 80 and Internal 20).

4. Core courses without practical: Duration of each external examination is 3 Hrs. Each
carries a maximum of 100 Marks ( External 80 and Internal 20).

5. Core courses with practical: The core courses with practical, the duration of the theory
examinations is 2 hours and 30 minutes with maximum marks of 60 for external evaluation and
the maximum marks for internal evaluation is 15.

6. Practical Examination: Duration of each practical examination is 3 Hrs. For the practical
courses the maximum mark for external evaluation is 20 and the for internal evaluation is 5. Each
practical examinations will be invigilated by an external examiner appointed by the university.
The students should keep a record for the each practical done by them and should be submitted
to external examiner at the time of practical examination and it will be evaluated with a viva
voce.

7. Complementary courses: Duration of each external examination is 3 Hrs. Each carries a


maximum of 100 Marks ( External 80 and Internal 20) .

8. Open courses: Duration of each external examination is 2 Hrs with 50 marks ( External
40 and Internal 10).

BTH1B01 INTRODUCTION TO TOURISM AND HOSPITALITY INDUSTRY

Aim of the course: This course will be an introductory module giving the basics of
tourism and hospitality industries. This will provide an overview of tourism and
hospitality industry and its functions.

Objectives of the Course:


a) This course helps the students to study the evolution of hospitality industry.
b) This course gives an idea of hospitality industry structure.
c) This course provides the concept and history of tourism development.
b) This course enables the students to acquire the information about national and
international tourism organisations.

Course Outline

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Module- I. Introduction to hospitality & hotel industry-Hospitality and its origin-Hotels,


their evolution and growth- Brief introduction to hotel core areas. Departments of a Hotel-
and its structure. Classification of hotels- types plan - types of rooms. Organisation chart of a
five star hotel.
Module-II. Front office and Housekeeping departments-Function areas-Front office and HK
department hierarchies-Duties and responsibilities – inter departmental relationship between
other departments. Hotel entrance, lobby and front office-Layout-Front office equipment Bell
desk – Functions-Procedures and records. Introduction to guest handling.
Module III. Introduction to travel and tourism – meaning – nature – definitions –Tourism,
Tourist, Visitor, Excursionist -purpose of travel- travellers and visitors-the industry-
definitions followed in India-international tourism-domestic tourism-in bound tourism -out
bound tourism-mass tourism -basic components of tourism- elements of tourism-future of
tourism- Characteristics of Tourism. History of travel and tourism – Role of Transportation in
Tourism– Air, Rail, Road, Sea-Cruises- Travels Agency and Tour Operators- Types of
Tourism Products (Manmade, Natural and Symbiotic).
Module IV. Motivation to travel – definition of the term motivation – travel motivators.
Tourism in India – sergeant committee – formation of ministry of tourism, department of
tourism – tourism information offices in India, its functions, tourism offices overseas – its
functions, criteria for opening overseas offices-Role and functions of NTO-Role and
functions of ITDC and KTDC.
Module V. Organizations in tourism – World Tourism Organization (WTO), International
Air Transport Association (IATA), International Civil Aviation Organization (ICAO), Pacific
Area Travel Association (PATA), India Convention Promotion Bureau (ICPB), Federation of
Hotel and Restaurant Association of India (FHRAI), Travel Agent Association of India
(TAAI),Universal Federation of Travel Agents Association (UFTAA).
Reference Books
1. Pran Seth: Successful tourism Management (Vol. 1 & 2)
2. A.K Bhatia: International Tourism
3. A.K Bhatia: Tourism Management & Marketing.
4. Christopher.J. Hollway; Longman ; The Business of Tourism
5. Check in and Checkout- Jerome Vallen
6. Hotel front office training manual- Sudhir Andrews
7. Principles of Hotel front office operations- Sue Baker, P. Brady, J. Huyton

BTH2B02 HOTEL ACCOMMODATION MANAGEMENT- THEORY AND PRACTICAL

Aim of the course: This course aims to establish the importance of front office and
Housekeeping departments and their role in Hotel industry. It also prepares the students to
acquire basic knowledge and skills necessary for different tasks and aspects of front office
and housekeeping departments of a hotel.

Objectives of the Course:


a) This course helps to understand functions of front office and housekeeping
departments.

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b) This course also helps to learn the emergencies which may happen in hotels and
its remedies
c) To give an awareness on the cleaning procedures and methods used in the
industry.

Course outline
Module- I. Hotel room Reservations-Importance of reservation-Modes of reservation-
Channels and sources (FITs, Travel Agents, Airlines, GITs)-Types of reservations (Tentative,
confirmed, guaranteed etc.) - Systems (non-automatic, semi-automatic, fully automatic) –
Cancellation – rights and liabilities of hotels and travel agencies in room reservation.
Module- II. Arrivals-Preparing for guest arrivals at Reservation and Front Office-Receiving
of guests-Pre-registration - Registration (non-automatic, semi-automatic and automatic-
Relevant records for FITs, Groups, Air crews & VIPs) Check in procedure-guest handling-
Scanty baggage procedure – safety locker management – wakeup call procedure. During the
stay activities-Information services-Message and Mail Handling-Key Handling-Room selling
technique-Hospitality desk-Complaints handling-Guest handling - Guest history. Check out
procedures-Guest accounts settlement-Cash and credit-Indian currency and foreign currency-
Transfer of guest accounts-Express check out
Module- III. Front office Accounting- Accounting Fundamentals. Calculation of Room
positions. Night Auditing- Functions Front office & guest safety and security-Importance of
security systems-Safe deposit-Key control-Emergency situations (Accident, illness, theft, fire,
bomb)
Module IV Functions of housekeeping - rules on a guest floor. Maids carts – layouts of
maid carts – room cleaning procedures – bathroom cleaning procedure – bed making
procedure. Room keys – types of Room keys – key control procedure – lost and found
procedure. Inter departmental relationship-With Front Office-With Maintenance-With
Security-With Stores-With Accounts-With Personnel. Room layout and guest supplies – linen
and uniform – linen room – storage of linen – floor linen room. Par stocks and inventory
control – stocking efficiency and quality control of linen
Module V Public area cleaning – cleaning method – cleaning agent – cleaning equipment
and standards – pets control – waste disposal. Laundry – laundry procedure – dry cleaning –
stain removal – contract cleaning. Room interior – ceramics – glass – metal – sanitary –
textile. Floral arts – interior decoration – lighting – heating – ventilation – flavours. Health
and safety management – prevention of fire – first aid – health
Practical Module
1. Appraisal of front office equipment and furniture-Rack, Front desk counter & bell
desk-Filling up of various Performa-Welcoming of guest-Telephone handling-Role
play:
2. Reservation – Arrivals-Luggage handling-Message and mail handling-Paging
3. Check in a walk-in guest- Check in a reserved guest
4. Hands on practice of computer applications related to Front Office procedures such as
• Reservation,

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• Registration,
• Guest History,
• Telephones,
• Housekeeping,
• Daily transactions
5. Housekeeping practical
Reference Books
1. Hotel front office training manual- Sudhir Andrews
2. Principles of Hotel front office operations- Sue Baker, P. Brady, J. Huyton
3 Hotel House Keeping Training Manual- Sudhir Andrews
5. Front Office operation and administration- Dennis Forter.
6. Front office procedures and managment- Peter Abbott
7. front Office Management- SK Bhatnagar
8. Front Office procedures- Micheal.L.Kasawama.

BTH3B03 FOOD PRODUCTION- I: THEORY AND PRACTICAL

Aim of the course: Food Production is an integral part of Hospitality industry. This course
prepares the student to understand the basic theory of food production. The practical helps
the students to do the experiment of basic food production activities in a hotel and practice
ten Indian menus from different states.

Objectives of the Course:


a) It is important to inculcate the students with sound knowledge in basic food
production, so that they can be put into use in better way.
b) This course helps the student to understand the methods of cooking and
different types of ingredients used for cooking

Course outline
Module I Introduction to Cookery - Culinary history-Origin of modern cookery.
Cooking- Aims & objectives of cooking food - advantages of cooking - food constituents -
effect of cooking - effect of cooking on different ingredients culinary terms - Culinary terms -
Explanation with examples Indian and western. Methods of cooking food- Moist heat method
- Dry heat method- Microwave Cooking -Solar Cooking. Preparation of food - Methods of
mixing food - weighing and measuring –texture.
Module II Kitchen, organization and layout. Hierarchy area of department and kitchen-
types of kitchen. Kitchen Equipment and Cooking Fuels – types Kitchen Equipment–Large
Equipments -mechanical Equipments ,Utensils and Small Equipments- Cooking Fuel –
Sources of Energy - Systems of Generating Heat for Cooking-Cooking By Open Fire -
Cooking By Oil - Cooking By Gas - Cooking By Electricity - Cooking with Solar Energy. Re
heating of food/ rechauffel cooking-rules of reheating food
Module III. Cooking materials - Foundation ingredients- Fats & oils– Salt - Raising agents
- Liquids - Flavourings and seasonings – Sweetening – Thickenings. Stocks - Definition of
stock - components of stock - Types of stock-use of stock - Preparation method of stock -
Uses of stock - Preparation of bone -preparation of stock (recipe) - evaluating quality of

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stock. Sauces - importance of sauces-thickening agent used in sauces - Classification of


sauces. Soups– types of soup-preparation of soup-garnishing for soup-method of serving
soups
Module IV Herbs, Spices – Condiments - Varieties of Herbs - Uses of Herbs -Preserving
Fresh Herbs - Spices -Varieties of Spices - Uses of Spices - Condiments -Varieties of
Condiments - Uses of Condiments. Cereals & pulses - Cereals - Cereal Varieties -Pulses -
Varieties of Pulses -Vegetable and fruit Vegetables - Types of Vegetables - Fruits - Type of
Fruits -- Nuts - Varieties of Nuts – salads - parts of salads - types of salad - salad dressing.
Module V Milk – Introduction - Processing of Milk - Pasteurization – Homogenization -
Types of Milk. Yoghurts and Cream – Introduction - Yoghurt - Varieties of Yoghurts-
Creams -Types of Cream - Storage of Cream. Cheese - Types of Cheese - Basics of Cheese
Making - Curdling - Curd Processing - Ageing - Storage of Cheese -Preparations of Cheese
Dishes - Preparation of Cheese Sauce - Preparation of Cheese Omelet. Butter - Introduction -
Processing of Butter - Types of Butter. Beverages – classification - Alcoholic Beverages -
Non-Alcoholic Beverages –tea - coffee – cocoa - chocolate
Practical Module
• Equipments– Identification, Description, Uses & handling
• Hygiene – Kitchen etiquettes, Practices & knife handling
• Safety and security in kitchen
• Vegetables – classification-Cuts – julienne, jardinière, macedoines, brunoise,
payssane- mignonnete, dices, cubes, shred, mirepoix-Preparation of salad dressings
• Identification and Selection of Ingredients – Qualitative and quantitative measures.
• Basic Cooking methods and pre-preparations-Blanching of Tomatoes and Capsicum-
Preparation of concasse-Boiling (potatoes, Beans, Cauliflower, etc)-Frying – (deep
frying, shallow frying, sautéing)-Braising – Onions, Leeks, Cabbage-Starch cooking
(Rice, Pasta, Potatoes)
• Stocks – Types of stocks (White and Brown stock)-Fish stock-Emergency stock-
Fungi stock
• Sauces – Basic mother sauces – Béchamel – Espagnole – Veloute –Hollandaise –
Mayonnaise-Tomato
• Egg cookery – Preparation of variety of egg dishes-Boiled ( Soft & Hard) -Fried
(Sunny side up, Single fried, Bull’s Eye, Double fried)Poaches–Scrambled-Omelette
(Plain, Stuffed, Spanish)
• Meat – Identification of various cuts, Carcass – demonstration-Preparation of basic
cuts-Lamb and Pork-Chops , Tornado, Fillet, Steaks and Escalope
• Fish-Identification & Classification-Cuts and Folds of fish
• Identification, Selection and processing of Meat, Fish and poultry.
• Experiments of Ten Regional Indian Menu from different states
Reference Books:
1. Auguste Escoffier (1979), The Complete Guide to the Art of Modern Cookery,
Heinemann.
2. Peter Barham (2001), The Science of Cooking, Springer.
3. Philip E. Thangam (1981), Modern Cookery for Teaching and the Trade, Vol I, Orient
Longman.
4. Ann Seranne (1983), The Complete Book of Egg Cookery, Collier Macmillan
5. Tony Groves, e t a l (1996), Food Preparation and Cooking, Nelson Thornes.

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6. Arora K (1982), Theory of Cookery, K.N. Gupta & Co.

BTH3B04 TRAVEL AGENCY AND TOUR OPERATION BUSINESS

Aim of the course: The student will understand the conceptual meaning and difference
between travel agency and tour operation Further they will understand the formalities and
documentation needed to set up these units..

Objectives of the Course:


a) This course helps the students to polish their skills and become proficient to
handle all major aspects of travel agency.
b) To femiliarise the tour handling, ticket issuance and travel documents
c) To equip the students with the managerial knowledge and skill required to
work in Travel Agencies. .
d) To create an awareness on tour pricing strategy and tour costing.
e) This course emphasis the students to bring professionalism in the Industry.

Course outline
Module I Travel Agency-concept, -role-functions-types of Travel agencies, Department
of Travel agencies, Major activities-Income sources of travel agencies-How to set up a travel
agency-organization structure-procedures of approval from IATA,DOT-Linkages with
service providers-Travel Documents.
Module II Tour Operation-Meaning-definition-functions-types of tour operation-
overseas, domestic, specialist-main types of tour packages-Independent, escorted, guided-
FIT, GIT, inbound, outbound,– Tour operation process-research, planning, costing, costing
elements, pricing –itinerary – meaning, types, preparation (prepare itinerary of assumed tour
packages) – departments of tour operation, tour departure procedures.
Module III Marketing & Promotion of tour – marketing strategies of tour operation
business, tour brochure, how to prepare a tour brochure, items to be included in tour
brochure, tools used to market tour packages.
Module IV Guiding & Escorting: Meaning, concepts in guiding, golden rules of guiding,
difference between guide & escort, skills, responsibilities of guides, interpreting sites, escorts,
personal hygiene, grooming, pre, post and during tour responsibilities, check list, handling
emergencies, leading a group, code of conduct- major tour operation companies ( Kuoni, Cox
& Kings, Thomas Cook, Carlson)
References
1. JagmohanNegi – Travel Agency and Tour Operations.
2. Mohinder Chand - Travel Agency and Tour Operations: An Introductory Text
3. Dennis L Foster – Introduction to Travel Agency Management
4. Pat Yale – Business of Tour Operations
5. Laurence Stevens - Guiding to Starting and Operating Successful Travel
Agency, Delmar Publishers (1990)
6. Manual of Travel Agency Practice – Butterworth Heinemann Pub, London (1995)
7. Betsy Fay - Essentials of Tour Management –Prentice Hall

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8. Mark Mancini: Conducting tours – Delmar Thomson, New York


9. Pond KL, Professional Guide: Dynamics of Tour Guiding

BTH4B05 FOOD PRODUCTION-II: THEORY AND PRACTICAL

Aim of the course: This course is more advanced than basic food production which is taught
Second semester. This course aims to provide region based speciality foods and its
production. The practical helps the students to do the experiments of International menus
from different countries.

Objectives of the Course:


a) To provide the knowledge of different countries cooking methods and
styles.
b It provides the technical knowledge of preserving foods.
c) It also covers some speciality type preparation like Charcutierie, Larder etc
d) It also deals with different type of meat and fish

Course outline-
Module I Cuisine - Regional Indian Cuisine - Introduction to Regional Indian Cuisine-
Factors that affect eating habits in different parts of the country- Cuisine and its highlights of
different states/regions/communities to be discussed under: Geographic location-Historical
background-Seasonal availability-Special equipment-Staple diets. International cuisine -
Geographic location - Historical background - Staple food with regional Influences - Great
Britain – France - Italy - Spain & Portugal – Scandinavia – Germany - Middle East – Oriental
– Mexican - Arabic. Chinese - Introduction to Chinese foods - Historical background -
Regional cooking styles - Methods of cooking - Equipment & utensils. French - Culinary
French - Classical recipes - Historical Background of Classical Garnishes - Offals/Game -
Larder terminology and vocabulary
Module II Preservation of Food - types of preservation -different methods - principle of
food storage – accompaniment and garnishes. Hygiene - personal hygiene-kitchen hygiene-
food hygiene-health and safety
Module III. Larder - layout & equipment - Introduction of Larder Work – Definition -
Equipment found in the larder - Layout of a typical larder with equipment and various
sections. Duties and responsibilities of the larder chef - Functions of the Larder - Hierarchy of
Larder Staff-Sections of the Larder - Duties & Responsibilities of larder Chef. Charcutierie -
Introduction to charcutierie – Sausage - Sausage – Types & Varieties - Casings – Types &
Varieties - Fillings – Types & Varieties -Additives & Preservatives. Forcemeats - Types of
forcemeats - Preparation of forcemeats - Uses of forcemeats. Ham, Bacon & Gammon - Cuts
of Ham, Bacon & Gammon - Differences between Ham, Bacon & Gammon - Processing of
Ham & Bacon - Green Bacon -Uses of different cuts. Galantines - Making of galantines -
Types of Galantine - Ballotines, Pates -Types of Pate - Pate de foie gras - Making of Pate,
Mouse & Mousseline - Types of mousse - Preparation of mousse - Preparation of mousseline
-Difference between mousse and mousseline
Module IV Seafood Cookery - Types of Seafood - Fin Fish - White Fish - Oily Fish -
Shellfish – Crustaceans - Mollusc - Invertebrates - Selecting Fish - Preparation of Fish - Fish
Cuts - Cooking Fish. Meat -Mutton and Lamb -Cuts of Lamb / Mutton. Beef and Veal -Terms
Used in Beef Industry -Cuts of Beef -Steaks. Porks -Cuts of Pork -Bacon, Ham and Gammon.
Game -Game Varieties -Processing of Game-Cooking of Game. Poultry -Cuts of Poultry.

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Chicken-Classification of Chicken-Selection of Chicken -Cutting of Chicken -Cooking of


Chicken -Chicken Nutritional Facts -Safe Storage of Chicken
Module V Flour - Structure of wheat - Types of Wheat - Types of Flour - Processing of
Wheat – Flour - Uses of Flour in Food Production - Cooking of Flour (Starch). Oven - types
oven. Bread - types of bread - characteristics of a good loaf - function of ingredients - faults
in bread and their causes. Sandwiches - Parts of Sandwiches - Types of Bread -Types of
filling – classification - Spreads and Garnishes - Types of Sandwiches - Making of
Sandwiches - Storing of Sandwiches. Cakes - types of cakes - function of ingredients -
characteristics of good cakes - hints for baking - storing the cake - wrong quality of cake -
leavening agents
Practical Module
Preview of first practical
• Practice of Ten International Menu from different countries.
Reference Books
1. Auguste Escoffier (1979), The Complete Guide to the Art of Modern Cookery,
Heinemann.
2. Peter Barham (2001), The Science of Cooking, Springer.
3. Julia Child, Louisette Bertholle, Simone Beck (2001), Mastering the Art of French
Cooking, Knopf Publishing Group.
4. Philip E. Thangam (1981), Modern Cookery for Teaching and the Trade, Vol I, Orient
Longman.
5. Tony Groves, e t a l (1996), Food Preparation and Cooking, Nelson Thornes.
6. Arora K (1982), Theory of Cookery, K.N. Gupta & Co.
7. Peterson James (1998), Sauces, John Wiley & Sons.
8. K.T. Farrell (1998), Spices, Condiments and Seasonings, Springer.
9. K.V. Peter (2004), Handbook of Herbs and Spices, Woodhead Publishing.

BTH4B06 AIRPORT AND CARGO MANAGEMENT

Aim of the course: This course aims to impart the knowledge of the management aspects
of Airports and Cargos .

Objectives of the Course:


1. To Understand the structure and functioning of airport and cargo industry.
2. To Study the international regulations and formalities of travel.

Course outline
Module I Role of transportation in tourism – major entry points in India – history of air
transportation –Major airports in India (domestic & international) -Role of AAI and DGCA.
A brief account of IATA/ICAO-Three letter city codes and airport codes.Major world cities
and airports and identifying cities and countries on the map.
Module II Guidelines for airport management – airport facilities – the check-in
formalities– Baggage and excess baggage checking – registered and unregistered baggage–
piece & weight concept – excess baggage ticket (EBT) – pooling of baggage– free carryon–
BSP- Dangerous goods- Introduction, classification and Packaging Dangerous Goods-
Labelling, marking and handling live animal regulations.
Module III Travel formalities, passport, types, visa, types, health related documents
required, travel documents required for a tourist to visit India and north eastern states –

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emigration requirements, ECNR, documents required to get passport in India – TIM, types of
information in TIM.
Module IV Cargo, meaning definition - Cargo transportation – scope of cargo business,
structure of cargo industry, movement of cargo, basics of cargo rate preparation, airway bill
preparation, cargo insurance and clauses. Cargo terminology-Trucking, RFS, Warehousing,
Trade Free Zone, Charters.

References Books
1. Introduction to Airline Industry: IATA Study KIT
2. JagmohanNegi: Travel Agency & Tour Operation – Concepts and Principles.
(Kanishka Pub, New Delhi)
3. JagmohanNegi: Air Travel and Fare Construction. - Kanishka Pub, New Delhi 2004
4. Dennis. L. Foster: The Business of Travel Agency Operations and Administration (Mc.
Graw Hill)
5. Study Kit for IATA/UFTAA
6. Stephen Shaw, Airline Marketuing and Mabnagement, Ashgate
7. Airpotrt, aircraft and airline security, Kenneth C Moore, utterworthheinmann
8. Airline Business in 21st Century, Regas Doganis, Routlege

BTH5B07 AIR FARES AND TICKETING

Aim of the course: This course will helps to impart the theoretical and practical
knowledge on Airline ticketing procedure

Objectives of the Course


a) To make aware of the terminologies used in Airports and Airlines.
b) To equip the students the mechanism of airfare ticketing exercise.
c) To provide a knowledge on how to calculate flying time and Air ticket fare,

Course Outline
Module I Airline Terminology – Airports and offline stations served by airlines –
abbreviations used in airlines, its fleet – types of journeys (OW, CT, RT, OJ,RTW) –
International sale indicators – Global indicators.

Module II Passenger ticket: Different coupons – ticketing instruction and conjunction


tickets – Open tickets, E-tickets and its advantages – Miscellaneous charges order (MCO) and
Prepaid Ticket Advice (PTA) – the rounding off of currencies, referring to airline time table,
TIM, OAG, PAT.

Module III Types of fare – normal face (Adult, child & infant) – Special fares, discounted
fares, passengers requiring special handling – passengers with medical problems – Expectant
women – Unaccompanied minors – infants – VIPs/ CIPs, introduction to special fares.

Module IV Time calculation, flying time calculation, time zones, day light saving time,
international date line, marking of cities on outline maps. International fare constructions
based on IATA & UFTAA – Fare formula and basic steps using mileage system – OW, RT,
CT – Exercises on ticketing – OW, RT,CT.

References

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1. Jagmohan Negi: Travel Agency & Tour Operation – Concepts and Principles.
(Kanishka Pub, New Delhi)
2. JagmohanNegi: Air Travel and Fare Construction. - Kanishka Pub, New
Delhi 2004
3. Dennis. L. Foster: The Business of Travel Agency Operations and
Administration (Mc. Graw Hill)
4. Study Kit for IATA/UFTAA
5. Foundation Course: - Module – I – Introduction to tourism
- Module – II – Travel Geography
- Module – III – Air Transport
- Module – IV – Air Fares &Ticketing

BTH5B08 FOOD AND BEVERAGE SERVICE- I: THEORY AND PRACTICAL

Aim of the course: This course aims to provide a comprehensive knowledge on Food
and Beverage services and to develop technical skills in serving Foods and Beverages in
Hotel industry. The practical helps the students to practice the basic food and beverage
service activities in an service outlet of a hotel.

Objectives of the Course:


a) To provide an overall idea of service department of a hotel and its functions..
b To understand the arrangement of a Food and beverage outlet for service..
c) To acquire some technical skills for serving food and beverages in hotels and its
methods and styles.

Course Outline
Module I The hotel & catering industry-Introduction to the Hotel Industry and Growth
of the hotel Industry in India-Role of Catering establishment in the travel/tourism industry-
Types of F&B operations-Classification of Commercial, Residential/Non-residential-Welfare
Catering – Industrial/Institutional/Transport such as air,road, rail, sea, etc.-Structure of the
catering industry – a brief description of each
Module II Departmental organisation & staffing-Organisation of F&B department of hotel-
Principal staff of various types of F&B operations-French terms related to F&B staff- Duties
& responsibilities of F&B staff-Attributes of a waiter-Inter-departmental relationships-Within
F&B and other department. Preparation for service-Organising Mise-en- scene-Organising
Mise en place-arrangement of side board
Module III Food service areas (f & b outlets-Specialty Restaurants-Coffee Shop- Cafeteria-
Fast Food (Quick Service Restaurants)-Grill Room-Banquets-Bar-Vending Machines-
Discotheque. Ancillary departments-Pantry-Food pick-up area-Store--Linen room- Kitchen
stewarding. F & b service equipment-Familiarization & Selection factors of:- Cutlery-
Crockery--Glassware-Flatware-Hollowware-All other equipment used in F&B Service. Non-
alcoholic beverages-Classification (Nourishing, Stimulating and Refreshing beverages)-A.
Tea-Origin & Manufacture-Types & Brands-B. Coffee-Origin & Manufacture-Types &
Brands-Juices and Soft Drinks-Cocoa & Malted Beverages-Origin & Manufacture
Module IV Meals & menu planning-Origin of Menu-Objectives of Menu Planning-Types
of Menu-Courses of French Classical Menu-Sequence-Examples from each course-Cover of

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each course-Accompaniments-French Names of dishes. Types of Meals-Early Morning Tea-


Breakfast (English, American Continental, Indian)-Brunch-Lunch-Afternoon/High Tea-
Dinner-Supper. Types of food service-Silver service-Pre-plated service-Cafeteria service-
Room service-Buffet service-Gueridon service-Lounge service
Module V Sale control system-KOT/Bill Control System (Manual)-Triplicate Checking
System-Duplicate Checking System-Single Order Sheet- Quick Service Menu & Customer
Bill-Making bill-Cash handling equipment-Record keeping (Restaurant Cashier. Tobacco-
History-Processing for cigarettes, pipe tobacco & cigars-Cigarettes – Types and Brand
names-Pipe Tobacco – Types and Brand names-Cigars – shapes, sizes, colours and Brand
names-Care and Storage of cigarettes & cigars
Practical Module

• Food Service areas – Induction & Profile of the areas


• Ancillary F&B Service areas – Induction & Profile of the areas
• Familiarization of F&B Service equipment
• Care & Maintenance of F&B Service equipment
• Basic Technical Skills-Task-01: Holding Service Spoon & Fork-Task-02: Carrying a
Tray / Salver-Task-03: Laying a Table Cloth-Task-04: Changing a Table Cloth during
service-Task-05: Placing meal plates & Clearing soiled plates-Task-06: Stocking
Sideboard-Task-07: Service of Water-Task-08: Using Service Plate & Crumbing
Down-Task-09: Napkin Folds-Task-10: Changing dirty ashtray-Task-11: Cleaning &
polishing glassware-Tea – Preparation & Service-Coffee - Preparation & Service

Reference Books

1. Dennis R. Lillicrap, John A Cousins (1991), Food and Beverage Service, Elbs.
2. Vijay Dhawan (2000), Food and Beverage Service, Frank Bros. & Co.
3. S. Medlik (1972), Profile of the Hotel and Catering Industry, Heinemann.
4. Casado, Matt A (1994), Food and Beverage Service Manual, John Wiley & Sons.
5. Sondra J. Dahmer, Kurt W. Kahl (2002), Restaurant Service Basics, John Wiley &
Sons, Inc.
6. Joseph Houston, Neil Glenesk (1982), The Professional Service of Food and Beverage,
Batsford technical Ltd.
7. Sylvia Meyer, Edy Schmid (1990), Professional Table Service, John Wiley & Sons Inc.
8 Joseph Houston, Neil Glenesk (1982), The Professional Service of Food and Beverage,
Batsford technical Ltd.

BTH5B09 FOOD SCIENCE AND NUTRITION

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Aim of the course: This course helps to understand the biological, chemical and physical
structures of foods. It also helps the students to acquire the knowledge of food at micro level
like its nutritive value, causes of food contamination etc.
Objectives of the Course:
a) To enable the students to acquire the knowledge of food science
b) To know the characteristics of food ingredients , its structure and nutritive
value .
c) To understand how to preserve the foods.

Course outline
Module I Food Science- Introduction to food science-food groups - food in relation to
health
Module II Milk and Milk Products -Composition -Physical Structure -Nutritive Value-
Processing- Microorganisms- Cereals-Structure-Composition and Nutritive value- Pulses-
Nutritive Value -Processing- Storage- Infestation- Nuts and Oils- Nutritive value- Toxins
Module III Sugar and Sugar related Product- Nutritive Value -Properties- Fats and Oils
Composition -Nutritive Value - Spies- Beverages-Coffee -Tea-Cocoa-Fruit- Beverages and
Milk based Beverages
Module IV Meat-Structure-Composition-Nutritive Value-Post Mortem changes- Egg-
Composition - Preservation- Vegetable and Fruit-Composition-Nutritive value- Fungi as
Food-Algae as Food
Module V Food additives-Food adulteration-Types of Food adulterants -Intentional
Adulterants- Metallic Contamination-Incidental Adulterants - Food Preservation-Methods of
Food Preservation- Evaluation of Food quality- Sensory Evaluation-Objective Evaluation-
Evaluation Card- Types of Tests.
Reference Books
Food Science - B. Srilakshmi
Food Science And Nutrition - Malathi
Nutrition Science - B. Srilakshmi
Food And Nutrition - P.K.Jas

BTH5B10 TOURISM RESOURCES IN INDIA

Aim of the course: This course aims to provide importance of tourist resources of our
Country, its speciality and historical background. By studying this course a student can
work as a Tourist Escort.

Objectives of the Course:


a) To femiliarise the various tourist destinations of our country..
b To understand the relevance, importance and history of our tourist
destinations.
c) It also helps to understand various types of Tourism products available in our
country.

Course outline

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Module I Tourism Products - meaning-definition–Types-India’s rich heritage-


architectural heritage, forts, palaces, monuments-World heritage sites-Museums and Art
Galleries- handicrafts
Module II Culture and tradition-folklore, cuisine, costume, religions (Jainism, Islam,
Hinduism, Christianity, Sikhism) Dance (Classical) and Music (instruments) - Fairs and
festivals in India
Module III Natural Products of India- Mountains, hill stations ,caves, Forests, Deserts,
Waterfalls, Beaches, Backwaters, islands, farms and plantations - Wildlife resources of India
– national parks and wildlife sanctuaries in India – bio reserve centres – bio diversity and eco
system – Wildlife Protection Act, 1972
Module IV Himalayas – Himalayan ranges, valleys, peaks, meadows, hill stations –
mountaineering and adventure tourism in Himalayas- Tourism in the north-east of India -
Emerging form of tourism –Eco tourism, Responsible, Alternative, Rural, Agro, Sustainable
Tourism, Medical Tourism, and Village Tourism- Important tourist attractions in India

References Books:
1. India – A Travel Survival Kit by Geoff Crowther& Others. Lonely Planet Publication.
2. India – A Travellers Companion by PranNath Seth
3. Tourism Products of India – Dr. I.C. Gupta &Dr.SushamaKasbekar.
4. Tourism in India – V.K. Gupta, Gian Publishing House, Delhi – 7.
5. Cultural Tourism & Heritage Management – by Shalini Sign, Rawat Publication, Jaipur.
6. Hill Stations of India – Gillian wright, Penguin Books, New Delhi – 19.
7. Tourism in Inda – K.K. Sharma, Classic Publishing House, Jaipur.
8. Invitation to Indian Dances by SusheelaMisra Arnold Publishers, New Delhi – 29.
9. Atlas to India’ wildlife – A.N. JagganathaRao T.T. Maps & Publications, Madras – 44.
10. www.incredibleindia.org
11. An Introduction to History of India – Graeme D Westlake, Indus Publishers, Delhi -2.12.
Rajasthan, Agra, Delhi – a travel Guide by Philipward Penguin Books, New Delhi – 29

BTH5B11 FOOD AND BEVERAGE MANAGEMENT

Aim of the Course: This course aims to make the students to understand the importance of
cost control in Hospitality industry. It also aims to give the importance of control system in
the industry.

Objectives of the Course


a). This course helps the students to control the Food and Beverage cost in the
industry.
b). . To know how to price the Food and Beverages, controlling of costs,
budgetary control, and variance analysis.
c). To understand the functions of Food and Beverage department for controlling food
production.

Course Outline
Module I:- Cost dynamics-Meaning of Cost Accounting –Scope and objectives of
Cost Accounting- Advantages of Cost Accounting-Limitations of cost accounting-Cost
Analysis-concepts and classification-Elements of cost-cost sheet-cost concepts-cost

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classification.
Module II:- Variance Analysis-Standard costing-Cost variance-Material variance,
Labor variance, Overhead variance, Sales variance, Profit variance. Marginal costing-Break
even analysis- contribution, P/V ratio –uses, Applications of Marginal Costing
Module III:- Budgetary control-Define budget &budgetary control-Objectives-Types
of budgets- Inventory control: Importance-Objectives-Methods-Pricing of commodities.
Module IV:- food menus &Beverage lists-Introduction-Basic menu criteria-Types of
food menus- The content of food menus-beverage menu/list-Menu planning-factors
influencing menu planning-Menu merchandising-Pricing of menu-constrains of menu
planning.
Module V:- Food and Beverage control-introduction-Objectives-Problems-The
essentials of control system- Food and Beverage production controlling-calculation of food
cost methods of food control-calculation of Beverage cost-methods of Beverage control -
Food and Beverage management in Hotel industry, quality Restaurants-fast foods functions-
Caterings-Industrial catering-Institutional catering-Hospital catering
Reference Books
Cost Accounting: S.P.JAIN, K.L.NARANG
Food and Beverage Management: BERNAD DAVIS, ANDREW LOCKWOOD, SALLY STONE

BTH6B12 MANAGEMENT PRINCIPLES AND PRACTICES


Aim of the Course: This course explains meaning of management and analyses its process
in modern organizations including Hotel, tourism and travel.

Objectives of the Course


a). To understand the basic Management concepts.
b) To understand the functions of Management.
c). To get an awareness of Organizing, directing and leading..
Course outline:
Module – I Management: Concept, Nature, Process and significance of
Management. Management as an art and science; Management as profession. Scientific
Management- Skills and Roles of managers in organisation. Management functions: Top,
Middle and Supervisory levels.
Module– II Fundamentals of Planning: Concept, Nature and importance. Types
and process of Planning. Management By Objectives (MBO. Decision Making: concepts,
process, and types of decisions. Guidelines for effective decision making.
Module – III Organising: Concept of organising and organisation. Organisation
Structure and design. Departmentation, Span of Management, Authority and Responsibility-
Delegation of authority, centralization versus decentralisation. Co- ordination- types-
Techniques and essentials for effective coordination.
Module – IV Directing: Concepts and principles- Supervision- Motivation:
Concept and theories in Motivation-Maslow's-Two factor theory- Need theory. Leading:
Leadership - Concept- styles. Communication - Process and Types; Barriers and principle of
effective communication (Horizontal and Vertical communication)
Module- V Fundamentals of Controlling- Concepts and Types- Steps in
Controlling- Design of Effective Controlling System- Essentials of effective control
sysytem.
Reference Books
 Essential of Management – Harold Koontz & Heinsz Weirich.
 Management – H. Koontz & Cyrill O’Donnell.

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 Management Theory – Jungle, H. Koontz.


 Principles of Management – Peter F. Drucker.
 Management Concepts – V.S.P. Rao, Konark Publishers
 Principles & Practice of Management – L.M. Prasad, S. Chand.
 Organization & Management – R. D. Agarwal, Tata McGraw Hill.
 Modern Business Administration – R.C., Pitman.
 Human Resource Management – Railey M., Butterworth Heinemann

BTH6B13 EVENT MANAGEMENT

Aim of the Course: The purpose of this course is to acquire an in depth knowledge about
the specialized field of "event management" and to become familiar with management
techniques and strategies required for successful planning, promotion, implementation and
evaluation of special events within a sport context.

Objectives of the Course

1. To acquire an understanding of the techniques and strategies required to plan successful


special events.
2. To acquire the knowledge and competencies required to promote, implement and conduct
special events.
4. To acquire the knowledge and competencies required to assess the quality and success of
special events.

Course Outline
Module-1 Events, their need and management , Events and Event Management : What
are events, Types of event & Event Management , Understanding Events.

Module- II. Events as a communication tools. Events as a marketing tool. The Need -
Growing importance of events like, exhibitions, seminars and conventions worldwide

Module -III Principles of event management planning, Creativity, Event feasibility, The
competitive environment-Setting realistic objectives, Taking a brief, Time lines and
budgeting.

Module -IV Marketing Event Management, The marketing mix, Branding, Market
segmentation, Pricing, Advertising and marketing the event, Promotion, Market research,
International marketing

Module-V Sponsorship, Core principles of sponsorship, Why companies sponsor,


Elements of good sponsorship Identifying appropriate sponsors and sponsorships, Managing
sponsorship relationships

BTH6B14 FOOD AND BEVERAGE SERVICE- II:THEORY AND PRACTICAL

Aim of the Course:


This course will provide to the students a comprehensive knowledge about various
beverages used in Hotel industry. it will give an insight to history, manufacturing and
classification of alcoholic beverages. The practical helps the students to do the experiments
for cover laying for different types of Menu.

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Objectives of the Course


a) To enable the students to work in F & B service department of a hotel.
b) To make an awareness on alcoholic and non-alcoholic beverages used in the
industry.
c) To get knowledge about Banquets and its working procedure.

Course Outline
Module I Alcoholic beverage - Introduction and definition - Production of Alcohol -
Fermentation process - Distillation process - Classification with examples
Module II Dispense bar - Introduction and definition - Bar layout – physical layout of bar
- Bar stock – alcohol & nonalcoholic beverages - Bar equipment
Beer-Introduction & Definition-Types of Beer-Production of Beer-Storage
Module III Wines-Definition & History-Classification with examples-Table/Still/Natural-
Sparkling-Fortified-Aromatized-Production of each classification-Old World wines (Principal
wine regions, wine laws, grape varieties-production and brand names)-France-Germany-
Italy-Spain-Portugal New World Wines (Principal wine regions, wine laws, grape-varieties,
production and brand names)-USA-Australia-India-Chile-South Africa--Algeria-New
Zealand Food & Wine Harmony-Storage of wines-Wine terminology (English & French)
Module IV Spirits-Introduction & Definition-Production of Spirit-Pot-still method-Patent
still method-Production of-Whisky-Rum-Gin-Brandy-Vodka-Tequilla-Different Proof
Spirits-American Proof-British Proof (Sikes scale)-Gay Lussac (OIML Scale)
Aperitifs-Introduction and Definition-Types of Aperitifs-Vermouth (Definition, Types &
Brand names)-Bitters (Definition, Types & Brand names)
Liqueurs-Definition & History-Production of Liqueurs-Broad Categories of Liqueurs (Herb,
Citrus, Fruit/Egg, Bean &-Kernel) Popular Liqueurs (Name, colour, predominant flavour &
country of-origin)
Module V Banquets – organization structure – duties and responsibilities – sitting
arrangements – banquet menu Off premises catering - sea catering – airline catering – railway
catering- Gueridon service – origin and definition – types of trollies and lay outs
Practical Module
• Task-01: A La Carte Cover
• Task-02: Table d‟ Hote Cover
• Task-03: English Breakfast Cover
• Task-04: American Breakfast Cover
• Task-05: Continental Breakfast Cover
• Task-06: Indian Breakfast Cover
• Task-07: Afternoon Tea Cover
• Task-08: High Tea Cover
PREPARATION FOR SERVICE (RESTAURANT)
• Organizing Mise-en-scene

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• Organizing Mise-en-Place
• Opening, Operating & Closing duties
PROCEDURE FOR SERVICE OF A MEAL
• Task-01: Taking Guest Reservations
• Task-02: Receiving & Seating of Guests
• Task-03: Order taking & Recording
• Task-04: Order processing (passing orders to the kitchen
• Task-05: Sequence of service
• Task-06: Presentation & Encashing the Bill
• Task-07: Presenting & collecting Guest comment cards
Reference Books
1. Dennis R. Lillicrap, John A Cousins (1991), Food and Beverage Service, Elbs.
2. Vijay Dhawan (2000), Food and Beverage Service, Frank Bros. & Co.
3. Casado, Matt A (1994), Food and Beverage Service Manual, John Wiley & Sons.
4. Anthony J. Strianese, Pamela P. Strianese (2002), Dining Room and Banquet
Management, Thomson Delmar Learning.
5. Joseph Houston, Neil Glenesk (1982), The Professional Service of Food and Beverage,
Batsford technical Ltd.
6. Sylvia Meyer, Edy Schmid (1990), Professional Table Service, John Wiley & Sons Inc.
7. Anthony J. Strianese, Pamela P. Strianese (2002), Dining Room and Banquet
Management, Thomson Delmar Learning.
8. Joseph Houston, Neil Glenesk (1982), The Professional Service of Food and Beverage,
Batsford technical Ltd.
9. Andrew Durkan, John Cousins (1995), The Beverage Book, Hodder Arnold H&S.
10. Costas Katsigris, Chris Thomas (2006), The Bar and Beverage Book, John Wiley &
Sons Inc.

BTH6B15 EMERGING TRENDS IN TOURISM

Aim of the Course: This course aims to make an awareness among the students about the
new trends in Tourism industry. It will discuss the new styles regarding international and
national tourism and its impacts on tourists.

Objectives of the Course


a) To enrich the students with the upcoming trends in tourism industry
b) To discuss new styles in tourism.

Course Outline
Module I MICE Tourism (Meetings, Incentives, Conventions, Exhibitions) definition,
importance, international conventions, incentive travel, role of employers, fiscal incentives to
hotels and other tourism intermediaries, global tourism fairs, national tourism fairs such as
Pushkar fair, Sura jKund craft mela, India International Trade Fair at Pragathi Maidan, Delhi
etc.

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Module II Space tourism – travel to outer space – international space station – space
travellers – training needed for space traveller – lunar tourism- cyber tourism – tourist
submarine service, oceanarium, recent advancements in adventure tourism, rural tourism,

Module III Health tourism – rejuvenation therapy in Ayurveda –kayakalpatreatment-


general idea about panchakarma – oil massage, dhara, kizhi, nasyam, vasthi, rasayana,
lehyam, arishta etc. Naturopathy treatments – general idea about other systems of medicine
such as Homeopathy, Acupuncture, Kalari and marmachikilsa, holistic treatment like yoga &
meditation. Recent advancements in medical tourism and super specialty treatments for
medical tourist such as cardiac surgery, organ transplantation, keyhole surgery, cosmetic
surgery, dental tourism Sidha&Unani – cost effectiveness in India.

Module IV Rural Tourism- Definition, concept and its relationship with farm, agree-
green and cultural tourism. Aims and objectives to promote rural tourism -Responsible
tourism – Remedial and precautionary measures against bad effects of tourism – tourism
legislations – rules and regulations –benchmarking – standards in tourist services – public
awareness – role of the government – tourist Guides – tourist Police.

Reference Books:
1. Tourism Development Revisited. Edited by Sutheeshna Babu & Others. Sage
Publication, Response Books, New Delhi – 44
2. Sustainable Dimensions of Tourism Management Edited by M.R. Biju, Mittal
Publications, New Delhi – 59.
3. Successful Tourism Management – Prannath Seth sterling Publishers, Delhi – 16.
4. Strategic Management Theory – An Integrated approch by Charles W L Hill and
Gareth R. Johns. Houghton Mifflin, Boston.41
5. Managing Tourist Destinations – Krishnan K. Kamra, KanishkaPublishers, New
Delhi.
6. Strategic Management in Tourism –Mountinho L. Cabi Publishing Company, UK.
7. Tourism Management – Principles and Practice –Dr. P.O. George (In press).
8. www.incredibleindia .org
9. www.keralatourism.org
10. Tourism Dimensions – S.P. Tewari, Atma Ram & Sons – Delhi – 6

COMPLEMENTARY COURSES

BTH1C01 MARKETING MANAGEMENT

Aim of the course: This course includes the techniques of Marketing. This course aims to
acquire the basic knowledge of marketing principles and study the sustainability of
alternative promotional approaches to formulate marketing plans.

Objectives of the Course:


a) To provide basic knowledge about the concepts, principles, tools and techniques of
marketing.
b) To expose the students to the latest trends in marketing.
c) To give an idea about Service Marketing

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Course outline
Module I MARKETING:-Meaning and definition- SCOPE AND IMPORTANCE OF
MARKETING-EVALUTION OF MARKETING CONCEPTS-MARKETING MIX-
MARKETING INFORMATION SYSTEM (MIS):- Meaning and Definition, Process of MIS
( Assessment of information needs, Collection of information, Distributing information),
Primary and Secondary Data collection, Customer Contact methods, Samples- CONSUMER
BUYING BEHAVIOR:- Meaning, Factors affecting Consumer Buying Behaviour (Social,
Cultural, Personal, Psychological), Consumer Buying Process( Need recognition, Collection
of information, Evaluation of alternatives, Purchase decision, Post purchase behaviour)-
MARKET SEGMENTATION:- Concept, Importance, Bases (Geographic, Demographic,
Psychographic, Behavioural)- MARKETING POSITIONAING:- Meaning and methods-
PRODUCT DIFFERENTIATION.
Module II MARKETING MIX:-Meaning and components-PRODUCT:- Definition,
Levels (Augmented, core and supplementary),Concept of branding, New Product
Development, Product Life Cycle- PRICE:- Meaning and Importance, Factors affecting
pricing, Approaches and Pricing policies.
Module III PLACE-DISTRIBUTION CHANNELS:- Meaning and Definition, Levels of
Channels, Functions – PROMOTION:- Meaning and importance, Promotion mix ( Public
Relation, Advertising-Methods, Advantages and Dis advantages, , Sales Promotion and
Direct Marketing) Crisis Management.
Module IV RECENT DEVELOPMENTS IN MARKETING – online marketing – direct
marketing - green marketing - relationship marketing-SERVICE MARKETING- Importance
- CHARACTERISTICS OF SERVICE MARKETING -7P’S of Service Marketing Mix-
MARKETING OF TRAVEL ANGENCIES, TOUR OPERATORS AND HOTELS

Reference Books:
1. Philip Kotler - Marketing Management
2. J.C. Gandhi - Marketing Management
3. William M. Pride and O.C. Ferrell – Marketing.
4. Stanton W.J. etzal Michael & Walker, Fundamentals of Management.
5. Armstrong &Kotler, Marketing : An Introduction, Pearson.
6. P N Reddy &Appanniah, Essentials of Marketing Management.
7. R.S. Davar, Marketing Management, Progressive Corporation.
8. Joel R. Evans and Barry Berman, Marketing, Biztantra publications.
9. Ramaswamy and Namakumari, Marketing Management.
10. Neelamegham, Marketing in India.

BTH2C02 IT IN TOURISM AND HOSPITALITY INDUSTRY

Aim of the course: The subject aims to give a basic knowledge of computers and its
operations and enables the student to operate the computer with enough practice to get
confidence.

Module 1 Computer Fundamentals. Features of Computer System, Block Diagram


Hardware Input & Output Devices, CPU, RAM, ROM, Software – System, Application S/W

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Networks – LAN, MAN, WAN, Topologies, Viruses – Types, Precautions, WINDOWS


Features, Terminologies - Desktop, Windows, Wallpaper, Icons, XIV File, Folder, etc.
Windows Explorer- (Assignment with files, folders), Accessories – Paint, Notepad,
Calculator.

Module 2 MS-WORD. File Commands, Print, Page Setup, Editing - Cut, Copy, Paste, Find,
Replace, etc. Formatting Commands – Fonts, Bullets, Borders, Columns, Tabs, Indents,
Tables, Auto Text, Auto Correct Mail Merge, Hyperlinks

Module 3 MS-EXCEL. Features, Auto Fill, Custom Lists etc. Cell Reference – Relative &
Absolute ($), Formulae, Functions (Math/Stats, Text, Date, IF)Charts – Types, Parts of the
Chart. Databases (Create, Sort, AutoFilter, Sub Total). MS-POWERPOINT. Slide Layout,
Slide t. ClipArt, Orgnisational Chart, Graphs, Tables. Custom Animations, Slide Timings

Module 4 INTERNET / E-MAIL. History, Pre-requisites for Internet, Role of Modem


Services – Emailing, Chatting, Surfing, Blog, Search Engines, Browsers, Dial Up, Domains
Broadband, Concepts of Web upload, download, Threats – Spyware, Adware, SPAM
E-Commerce and ERP. Concepts of B-to-B, B-to-C. ERP concept, SAP Concepts
DBMS- (Data Base Management Systems) . Definition- DBMS, Table, Data Types, Record,
Field. MS-ACCESS. Table Creation, Fields, data Type. Primary Key Concept. Add, Edit,
Delete records. Forms, Simple Query.

Chapter 5 ONLINE SERVICES IN INDUSTRY- Online reservations of Hotel Rooms-


online booking of airline tickets- railway ticket booking- online passport application- online
cruise and car rental reservations- CRS and GDS- AMEDUS-GALELEO-ABACUS-
WOLRD SPAN- Video Conferencing.

Reference Books
1. Computer Fundamentals – P.K. Sinha
2. A First Course In Computers – Sanjay Saxena
3. DOS Guide – Peter Norton
4. Mastering MS-OFFICE – Lonnie E. Moseley & David M. Boodey (BPB Publication)
5. Mastering FOXPRO – Charles Siegel (BPB Publication)

BTH3C03 HUMAN RESOURCE MANAGEMENT

Aim of the course: This course helps the students to get an overall idea of how to manage
the human resources and its importance in Hospitality Industry.

Objective of the course


a) This course applies to personal management in hotel and tourism industries.
b) This course gives an of Human Resource Planning in hospitality industry.
c) This course helps the students to understand the need of human resource
development in organisations.
d) This course enables the students how the performance evaluations are applied in
organisations and it also will help to improve their performance in their industry.

Course outline
Module I Human Resource Management- Definitions-Importance of HRM in Service
industries- Functions and objectives of HRM.

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Module II Man power planning- Process of Man power planning. Job analysis- Its
process- Job Description- Job Specification-Job Design- Job Enlargement- Job Enrichment-
Job Engineering.
Module III Recruitment and Selection- Selection process-Sources of recruitment- Internal
- External- Techniques of recruitment- Direct- Indirect-Selection process- selection Tests-
Placement and Induction.
Module IV Training and Development- Concepts- Methods- Distinction between Training
and development- Organisational development- Self development- Evaluation of training
effectiveness.
Module V Performance appraisal- Concepts- Methods- Barriers of effective-appraisal
methods-Job Evaluation- Job evaluation in Hospitality industry.
Reference Books
(1) Management Principles and Practices- L M Prasad
(2) Human Resource Management-
(3) Human Resource Management in Hospitality Industry-

BTH4C04 TOURISM AND HOSPITALITY LAW

Aim of the course: Knowledge of service industry laws. It is necessary for students
those who have to work in environments which deal with many legal aspects.

Objectives of the Course:


a) This course enables the students to know the regulations of government, to
setup a hotel and tourism industry.
b) This course helps to create awareness among students about service industry
related laws like contract act, industrial legislation, food adulteration act and tourism
related laws.

Course outline
Module I: Indian Contract Act : Definition of Contract , Proposal, Agreement,
Consideration, etc- Essentials of Valid contract- Competent Parties- Types of Contracts – valid,
void and voidable- Performance of Contract- Discharge of Contract- Remedies for Breach of
Contract- Indemnity and Guarantee.

Module II: Consumers Protection Act: Definitions – Consumer, Complaint, Defect in


goods, Deficiency in service, Unfair trade practice, Restricted trade practice- Procedure for
redressal of grievances before District-Forum, State Commission, and National- Commission.
Sale of Goods Act: Essentials of valid Sale- Conditions and Warranties- Rights and duties of
seller and buyer.

Module III: Food Adulteration Act: Principles of food laws regarding prevention of food
adulteration, definition, Authorities under the act. Shops and Establishments Act: Procedure
relating to registration of hotel, Lodges, Eating Houses, Restaurants, and other related provisions.

Module IV: Environmental Protection Act – The Water (Prevention and Control of
Pollution) Act- The Air (Prevention and Control of Pollution) Act. Licenses and permits for
hotels and catering
establishments – Procedure for procurement. Tourism related laws – VISA, Passport.

Module V. Factory Act - Definition of Factory, Worker, Health Safety and Welfare provisions,

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Industrial Disputes Act – Definition of Industry, Industrial Dispute, provisions relating to strike,
lock-out, retrenchment, lay-off and Authorities for settlement of Industrial Disputes. Payment of
Wages Act - Definition of Wages, Authorized deductions from the wages Workmen’s
Compensation Act – Definition of Dependent, Disablement, Occupational disease, liability of the
employer to pay compensation and amount of compensation
Reference Books :
Mercantile law: M.C Kunhal,
Mercantile law: Gary and Chawla,
Business Law : Tulsian
Business Law: Gary and Chawla.

OPEN COURSE

BTH5D01 TOURISM AND HOSPITALITY MANAGEMENT

Aim of the course: The aim of this course is to provide elementary knowledge of hotel
and tourism industry. The students from other departments can get an idea of the industry and
if want, it will also them to start their career in these industries.

Objective of the course


a) To provide a basic idea of the tourism and hospitality industry
b) To know the history of Travel and Tourism industry.
c) To study about the hotels and its major functional departments.
d) To understand the functions of Travel agencies and Tour operations
e) To femiliarise with National and International tourism organisations.

Module I Introduction to travel and tourism:- Important phenomenon’s helped the


development of evolution of travel and tourism- the meaning of tourism-purpose of travel
(motivations)-travellers and visitors-the industry-definitions followed in India-international
tourism-world tourism statistics and ranking-basic components of tourism- elements of
tourism-future of tourism-mass tourism
Module II Development of means of transport: - Road transport-Sea/Water transport-
Cruise industry-Rail transport-luxury trains of India-Air transport-India and international.
Module III Tourism Products:-Types (Natural, Manmade, Symbiotic) –Eco tourism-
Adventure tourism- Sustainable tourism- Responsible tourism- Nature based tourism- Green
tourism- Multi sport adventures- Cultural tourism- Health tourism- Rural tourism- Ethnic
tourism- Senior citizen tourism- Spiritual tourism- Golf tourism- Space tourism- Pro poor
tourism- Dark Tourism etc.- Characteristics of tourism- Impacts of tourism(Economic,
Environmental, Socio-cultural)
Module IV Accommodation Industry- History-Types-Departments-Categorisation in India
(Star)-Room types-Travel Agency-Types and Functions-Tour Operators-Types and
Functions- Travel Documents-Important organisations-IATA-WTO-TAAI-ICAO-ITDC-
KTDC-AAI.
Module V Important Tourist Destinations in India and Kerala-Some popular tourist
circuits in India (Golden triangle, Desert circuits, Buddhist circuits, Back Waters, Beaches
and Hill areas)- Important international attractions (Eiffel Tower, Grand Canyon National
Park, Yellow Stone National Park, Niagara waterfalls, The Colosseum- Leaning Tower-

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Petronas Twin Tower- Angkor Wat- Borobudur, The Great Wall of China- Hagiasophia-
Pyramids of Egypt-Burge Khaleef etc.)
Reference Books
1. Pran Seth: Successful tourism Management (Vol. 1 & 2)
2. A.K Bhatia: International Tourism
3. A.K Bhatia: Tourism Management & Marketing.
4. Christopher.J. Hollway; Longman ; The Business of Tourism
5. Cooper, Fletcher et al, (1993), Tourism Principles and Practices, Pitman.
6. P.N. Seth: Successful Tourism Development Vol. 1 and 2, Sterling Publishers
7. Page, S: Tourism Management: Routledge, London
8. Glenn. F. Ross - The Psychology of Tourism (1998), Hospitality Press,
Victoria, Australia.

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