Ultimate Blog Profit Model

Copyright 2010 John Chow | http://www.BlogProfitCamp.
com | Page 2
Table of Content
Copyright and Disclaimer................................................................5
Resource List ......................................................................................................6
Why Is This eBook Free? ..................................................................7
Who Is John Chow? .............................................................................8
Blog Income Case Study ................................................................10
Why Bloggers Don’t Make Money ..............................................13
They Are Bloggers, Not Internet Marketers ........................................13
They Do Not Take Blogging Seriously ..................................................14
Extremely Low Barrier of Entry ................................................................14
Easy In, Easy Out ............................................................................................15
They Blog For Money Only .........................................................................16
They Do Not Treat It Like a Business ....................................................16
The Average Blog Business Model ...........................................18
The Ultimate Blog Profit Model ..................................................20
The Money Is In The Backend ...................................................................20
Part 1 - Capture The Lead ............................................................22
You Email List Is Your Foundation .........................................................22
Email Makes The Most Money ..................................................................23
Your Email List Can Leverage Other Sites ...........................................23
Start Your List From Day 1 .........................................................................24
Choose The Right Email Provider............................................................24
Being Penny Wise and Pound Foolish ....................................................25
The Free Incentive ..........................................................................................26
Multiply Ways To Capture The Leads ....................................................27
Newsletter Signup Box .................................................................................27
Aweber Lightbox Hover ...............................................................................29
Ultimate Footer Ad .........................................................................................30
Signups From RSS Readers.........................................................................32
Signups From Facebook ..............................................................................33
Why Employ So Many Lead Captures .....................................................35
Part 2 – Build The Relationship ..................................................36
Setting Up The Auto Responder...............................................................36
Copyright 2010 John Chow | http://www.BlogProfitCamp.com | Page 3

Part 3 – The Sales Funnel ..............................................................40
Find Targeted Products To Recommend ..............................................40
The Sales Funnel Emails ..............................................................................40
Part 4 - Revenue Per Lead............................................................42
Doing Some Goal Setting ............................................................................42
The Funnel Path ..............................................................................................43
Setting Up Goals and Funnels ...................................................................44
Defining The Funnel ......................................................................................45
Part 5 – Buy Targeted Traffic .......................................................48
Send The Traffic To a Squeeze Page ......................................................48
How To Create a squeeze Page ................................................................49
Track Performance To The Keyword Level .........................................50
Summing It All Up ............................................................................53
What You Will Get ...........................................................................................54
When Does Blog Profit Camp Start? .......................................................54
Blog Profit Camp LIVE ...................................................................................55
Good Luck and Profitable Blogging! ......................................................56
Part 6 – Bonus Lesson ....................................................................57
You Are Already Rich ....................................................................................57
To Most, You Live The Dream Life ..........................................................57
Appreciate What You Have .........................................................................58
Negative Thinking = Negative Results .................................................59

Copyright and Disclaimer
Copyright 2010 by John Chow. All rights reserved.
No part of this publication may be reproduced or transmitted

in any form or by any means, mechanical or electronic,
including photocopying and recording, or by any Information
storage and retrieval system, without permission in writing
from the Author (except by a reviewer, who may quote brief
passages and/or short brief video clips in a review.)
Disclaimer: The Author make no representations or warranties

with respect to the accuracy or completeness of the contents
of this work and specifically disclaim all warranties, including
without limitation warranties offitness for a particular purpose.
No warranty may be created or extended by sales or
promotional materials. The advice and strategies contained
herein may not be suitable for every situation. This work is
sold with the understanding that the Author is not engaged in
rendering legal, accounting, or other professional services. If
professional assistance is required, the services of a competent
professional person should be sought. The Author shall not be
liable for damages arising here from. The fact that an
organization or website is referred to in this work as a citation
and/or a potential source of further information does not
mean that the Author endorses the information the
organization or website may provide or recommendations it
may make. Further, readers should be aware that Internet
websites listed in this work may have changed

Resource List
Throughout this eBook, the following products or services are
mentioned or discussed:
• Aweber
• Action Comments
• Ultimate Footer Ad
• Ninja Affiliate
• WordPress
• Blog Profit Camp
• Google Analytics
• Squeeze Theme
• Keyword Elite
• Stats Junkie
• Bluehost

Why Is This eBook Free?
Many Internet marketing associates have told me that I am
nuts to be giving away this valuable eBook for free. They feel I
should sell it and make money from it. However, they are being
shortsighted and are not seeing the big picture. One of the
main reasons my blog, John Chow dot Com, got so big in the
first place was because I was willing to give away a ton of
information that others would charge for.
I can easily sell the information in this eBook but like my first
work, I am giving it away for free as well. You are holding in
your hands the operations manual for John Chow dot Com.
How many mega bloggers are willing to show you exactly how
their blog makes money and do it for free?
If you are looking to get rich quick, this might not be the
eBook for you. The fact is there is no such thing as a get-rich-
quick scheme. I am not a get rich quick guru, nor do I do want
to be associated with them. I do not make money selling
people on stupid schemes that lead to nowhere. I make money
on the Internet with real websites that offer real value and that
is what I am going to teach you. The single greatest piece of
advice that I can give you after reading this eBook is to take
action now. Not tomorrow. Not next week. Right now.
Your comments, questions and testimonials are always

welcome. Feel free to contact me on my blog, Twitter or
Facebook. I look forward to hearing from you.
John Chow

Who Is John Chow?
If you have a blog, then chances are you already know who I
am or at the very least you have heard of me. I run one of the
biggest and most profitable blogs on the Internet. John Chow
dot Com started in December 2005 and went from making
zero dollars a month to making over $40,000 a month in a
little over two years. Today, the blog has over 90,000 RSS
readers and over 50,000 people follow me on Twitter.
My first eBook, Make Money Online with John Chow dot

Com, has been downloaded over 200,000 times and helped
tens of thousands of bloggers worldwide to increase their
traffic and make more money online. I teach by doing.

Everything I write about in this eBook, I have done and I will
teach you how to do the same.
I am sure you have read many worthless eBooks that all say the
same thing. I guarantee you that this eBook is not like the rest.
If you have read Make Money Online with John Chow dot
Com, then you already know what kind of quality you are
getting from me. I did not get to be one of the biggest
bloggers in the world by rewriting the same crap that everyone
else rewrites.
In this eBook, I want to show you the Ultimate Blog Profit

Model. This is the model that has enable my blog to make the
income that it does. What is more important, I will show you
how to apply this model to your blog. If you are tired of
blogging for peanuts, I will show you a way to drastically
increase the amount of money your blog is making.
Let’s get started.

Blog Income Case Study
John Chow dot Com started in December 2005. Before then, it

was nothing more than a static home page with my picture on
it. I started the blog so I would have a place to ramble about
whatever was on my mind. There was no central theme or
focus. It was just a personal blog like the hundreds of millions
of other personal blogs in the blogosphere. The main topics of
the blog were technology, car, fine dining, the Internet and
making money online.
Before starting the blog, I made my Internet income with

advertising supported content-based websites and I enjoyed
writing about how I made money with those sites. It was these
moneymaking posts that caught most people’s attention and I
started getting many emails and comments asking how to
monetize a blog. So over time, the posts started shifting to
blog monetization.

Monetizing a blog is not much different from monetizing a
normal site. The marketing that works on one also works on
the other. However, as I wrote more about making money by
blogging, I started receiving emails and comments that went
something like this.
"You talk a good talk about making money by blogging but

your blog doesn't make any money so why should I listen to
you?"
It was never my intention to make money off my blog but those

emails and comments had a valid point. I should be teaching
by doing. So in September 2006, I decided to turn the blog into
an income case study to prove that you can make money by
blogging.
The goal of the case study was to make full time income with
part time blogging. I defined full time income as $3,000 per
month. I believe that is the average income of a typical single
Canadian or United States tax payer. I defined part time
blogging as two hours per day, which was how much time I
spent on average updating the blog. I figured if you can make
$3,000 per month on two hours per day, you are not rich, but
now you have choices.
Chances are, you will still have your normal job so this $3,000
per month is on top of what you are already making. If you had
an extra $3,000 coming in every month, it can have a positive
impact on your life. You can live in a nicer place or drive a
nicer car. You can send the kids to a private school or make
bigger donations to charity. Whatever you want to do.

In September 2006, the first month John Chow dot Com
became a moneymaking blog, it made about $352, which was
not bad for the first month. Three months later, the income
level hit the $3,000 per month goal.
After achieving the goal, I decided to see what would happen if

I pulled out all the stops and really try to make money by
blogging. So, the income case study continued and the results
were amazing.
• Income for December 2005 to October 2006: $0

• Income for September 2006: $352.94
• Income for 2007: $180,000
• Income for 2008: $360,000
• income for 2009: $500,000
The really great thing about the above figures is it is still being
done on an average of two hours per day of blogging.
At this point, you may be thinking, “That’s great John, but can I
do this?” I believe that it is possible for anyone to make a lot of
money online use the Ultimate Blog Profit Model. However, I
am not going to mislead you by saying this takes no effort. You
will have to do some real work.
Before I show you the inner workings of the Ultimate Blog

Profit Model, we need to talk about something just as
important.

Why Bloggers Don’t Make Money
According to the 2009 Technorati State of the Blogosphere
report, the majority of blogs do not make any money. Of those
that do, only a handful are able to make enough for its owners
to live on. If your blog makes more than $100 per month, you
are doing better than over 90% of 120+ million blogs out in
the blogosphere. Pretty sad, huh?
Why is it that so many bloggers fail to make money from their

blogs? One thing is for sure. It is not from a lack of
information. There are tons of information on the Internet,
both free and paid, that can teach you more than you want to
know about making money by blogging. However, the vast
majority of bloggers will not make anything. Why is that? I
came up with six major reasons.
They Are Bloggers, Not Internet Marketers
The number one reason I feel that bloggers do not make

money by blogging is because they are bloggers and not
Internet marketers. Technically, I am not a blogger. I am an
Internet marketer who happens to blog. There is a big
difference between the two.
Most bloggers know how to blog. However, very few bloggers

know how to market their blog so they end up with a blog that
is read by only close friends and family members. You can
have the best blog in the world but if nobody reads it, what is
the point?

In the movie Field of Dreams, the voice said, “If you build it,
they will come.” While that may make dead baseball players
appear in a cornfield, it does not work online. Millions of
people every week try to “build it” because they think that is all
it takes to make money online. They build the site, add content
to it everyday and wonder how come they are not coming?
Building it is not enough. You need to learn how to market it.
They Do Not Take Blogging Seriously
Most people start their blogs for fun and not to make money.
That is how John Chow dot Com started. I created my blog as
an outlet for me to ramble about whatever was on my mind. I
never intended for the blog to make money. In face, I donated
all the income the blog made in 2006 to charity because
making money from a personal blog seemed strange at the
time.
Because most bloggers work on their blogs for fun, they do not
take it as seriously as they should. Many are doing the “Let’s
give this a try and see what happens” approach. If the blog
makes money, great! If not, oh well. With that kind of attitude,
it is not hard to understand why so many bloggers do not
make money by blogging.
Extremely Low Barrier of Entry
One of blogging’s biggest advantages is also one of its biggest

liabilities. With services like Blogspot.com and Wordpress.com,
you can literally start a blog with zero dollars. If you want a
more professional look, a new domain name cost only $8.95

and professional web hosting from a company like Bluehost
can be had for as little as a few dollars a month.
This extremely low barrier of entry also means you do not have
much, if anything, to lose. Should the blog fail to make money,
you curse me, say I do not know what the hell I am talking
about and move on with your life. This brings us back to point
number two. It cost you nothing to start so you do not take it
seriously.
If blogging cost $100,000 or more to begin, would you be

running your blog the way you are running it now? I highly
doubt it. Yet, a blog can provide you with much more than a
traditional $100,000 brick and mortar business. You are not
tied down to a location, you can blog from anywhere in the
world and the time freedom is unmatched.
Knowing that commitment increases with money, the solution

is simple. Put some money into your blog! Buy that domain
name, get that professional web hosting account, invest in a
custom design, spend some money on promotions, etc. Once
you have some money tied into your blog, you will take it a lot
more seriously.
Easy In, Easy Out
Because of the low cost of entry, most bloggers take an easy in

and easy out attitude. It cost nothing to get in so if it does not
make any money, it cost them nothing and they can get out
just as easily.

They Blog For Money Only
Blogging is not a get-rich-quick scheme. It takes a long time

before you can establish the traction needed to build up a
readership. It takes consistency and a lot of passion for your
topic. However, many people will get into blogging because
they see me make hundreds of thousands of dollars from it.
What usually happens is they end up blogging about a topic

not because they enjoy it or are passionate about it. They
choose the topic because it is the current hot niche topic and
can make them the most money. This is a sure fire recipe for
failure.
If you do not enjoy what you are writing about, you are not
going to stick with it long enough see your blog become a
success. For the first eight months of my blog’s life, it made
zero and I was posting two to three blog posts per day. Now
that the blog is making five figures each month, I am still
posting two to three blog posts per day. If the blog income
were to go back to zero tomorrow, I would still be posting two
to three blog posts per day. I write what I want to write about.
What I am passionate about. I do not blog for the money only.
They Do Not Treat It Like a Business
Most blogs never get out of the hobby stage. A moneymaking

blog is a business and it should be treated as such. Yes, I still
consider John Chow dot Com as my hobby but I run the blog as
a full blown incorporated business. The blog has its own set of
books and bank accounts. All incomes and expenses are

tracked and accounted for and it files a yearly tax return. In
other words, the blog is a real business.
If you really want to make money by blogging, you need to get

serious about it and treat your blog like a real business.
Blogging is a not a fly-by-night or get-rich-quick scheme. Like
any business, it takes time, money and commitment to build.
My blog made zero and barely got more than 1000 page views
a day for the first 8 months of its life. However, I kept at it.
I treated my blog like I treated my other businesses. I invested

in it and I spent thousands of dollars improving it and
promoting it. Success is never by accident. All the big
moneymaking bloggers did not get there by luck or taking the
attitude of easy in and easy out. They got there by taking their
blogging seriously and treating their blog like a real business.
You should too.

The Average Blog Business Model
The average blog business model, the one that nearly all
bloggers trying to make money online use, is to produce a lot
of content and then monetize that content with Google
AdSense Ads. They may add a few other ad networks here and
there but for the most part, this is the extent of the
monetization.
Unfortunately, this blog business model cannot produce

enough income for the average bloggers to live on. This is
because it requires too much traffic. The average blog gets less
than a thousand page views per day. Google AdSense pay an
average of $1 to $2 per 1000 ad views (if you can make more
than $5, you are laughing). That means you are making $30 to
$60 a month, which may buy you a lunch a month, but not
much of anything else.
You can improve the cost per 1000 by optimizing the ads and
my first eBook talked a lot about how to do just that. However,
most bloggers will not do it because they feel that optimizing
ads is just a nice way of saying get in your readers’ face by
sticking the ads right in front of them. Many bloggers won’t do
this because they do not want to upset what few readers they
have.
Getting more traffic is not necessarily the key to making more

money. Traffic is important and it is something you must
always work on. However, most bloggers simply do not have
the resources it takes to bring their blog to the traffic level of

an Engadget or Gizmodo. What is more important than traffic
is how you monetize the traffic.
There are two ways to increase blog income. The first is to

increase your blog traffic. The second is to increase the
amount of money you make from your current traffic. It is a lot
easier to increase the amount you make on your current traffic
than it is to increase your traffic. This is especially true as your
blog gets bigger.
Blog monetization efficiency is measured in eCPM (Effective

Cost Per 1000). If you are running Google Ads only, you are
making $1 to $2 eCPM and not being very effective. If you can
increase the eCPM to $100 or more, things start to look up.
Going from $1 eCPM to $100 eCPM has the same effect as

increasing your traffic 100 times. Very few blogs can create a
100 fold increase in their traffic. However, it is not that hard to
create a 100 time increase on the income your blog is currently
making.
Instead of making peanuts for your 1,000 page views per day,
you could be making upwards of $100 or more for the same
number of page views. How do you do that? That is where the
Ultimate Blog Profit Model comes in.

The Ultimate Blog Profit Model
The Ultimate Blog Profit Model is what powers John Chow dot
Com. I developed the model over the past two years through a
lot of trial and error. The model is made up of five parts.
1.Capture the leads coming to the blog

2.Build a relationship with the leads
3.Put the leads through a sales funnel
4.Work out the average revenue per lead
5.Add PPC advertising at a rate below the average revenue
Using the Ultimate Blog Profit Model, I am able to make well

over $100 per 1,000 page views. This is an unheard of CPM
rate. With the Ultimate Blog Profit Model, even an average size
blog can make full time income.
The Money Is In The Backend
When most people view my blog, they assume all the money is
made from the advertising because they see many ads on it.
The ads and contents on the blog is known as the front end
because it is what every reader sees. The stuff that they do not
see is known as the backend and the backend is where the real
money is made in blogging.
The front end ads on the blog accounts for only one-third of
total blog revenues. The other two-third comes from the
backend sales system that makes up the Ultimate Blog Profit
Model. It is this backend system that accounts for the majority
of the blog profits.

Over the past year, I never raised my advertising prices or
added any new advertising locations. Yet, my blog income kept
increasing because of the backend sales system. With the
Ultimate Blog Profit Model, it is possible to make money from
a blog without advertising on the blog itself. Bloggers who do
not like to put ads on their blog will love this system.
The reason the backend is more profitable than the front end
is because readers in the backend are opted in. They took the
time to subscribe to your blog and that makes them far more
valuable than a reader who is not opted in.
To make big money in blogging, you need to reduce the time

you spend on the front end and increase the time you spend
on the backend so you can set up your own Ultimate Blog Profit
Model. Set up correctly, the average blog could see over 90% of
their income coming from the backend. Yet, nearly all bloggers
concentrate their monetization efforts on the front end, even
though that makes the least money. You need to stop doing
that and work on the end that will give you the biggest reward.
Let’s look at each of the five parts that make up the Ultimate
Blog Profit Model.

Part 1 - Capture The Lead
If you want to make big money from blogging, you MUST have
a system to capture the leads coming to your blog. This is the
center piece of the Ultimate Blog Profit Model. Capturing the
lead means getting your readers’ email address.
Email Marketing is something that most bloggers overlook.

They will work on building their RSS, Facebook, Twitter and all
other forms for social media contacts but do nothing about
email. Most blogs do not even have an email list. The email list
is the biggest factor separating the big moneymaking bloggers
from all the little guys. All the big bloggers have a mailing list
and a system in place to capture the leads.
You Email List Is Your Foundation
Many bloggers think their blog is their foundation and

everything else (Twitter, Facebook, RSS, etc.) builds around
that. This might be true if you are just a blogger. However, if
you are a blogger looking to make a pile of cash, your
foundation is your email list and everything else builds around
the list.
When you have a big email list, you have a foundation that is
so strong that not even Google can break you. The main
purpose of my blog is to capture the leads coming to it. This is
why new readers are hit with a big Lightbox Hover signup box
the first time they visit. I am building my foundation.

Email Makes The Most Money
Email marketing may seem very old school and not as

glamorous as the latest social media craze. However, email
marketing has one huge advantage over social media channels
like Twitter and Facebook – email makes the most money.
In my post on Email Marketing Vs. Blog Marketing Vs. Twitter

Marketing, email came out on top by a wide margin. Email is
still the most responsive medium for getting your offers in
front of your readers. I know that if an offer does well with a
blog post, it will do five to ten times better when I send out an
email about it.
Do not let all those social media marketing experts fool you.
Email is still where it is at. Hell, most of those social media
gurus use email marketing to sell you their social media
course!
Your Email List Can Leverage Other Sites
The great thing about email marketing is its versatility. You

can use it for almost anything. My blog email list was used to
help launch Twitter Follower. Yes, I blogged about the new site
to get people to sign up but the signups really started to roll in
when I sent out an email to the list about it. Twitter Follower is
getting over 100,000 page views per month now and it is
largely thanks to the email list.
Twitter Follower has no advertising but it is making money

because of the backend sale system. Are you starting to see
how powerful the Ultimate Blog Profit Model is?

Start Your List From Day 1
The biggest blogging mistake I made was not starting my blog

mailing list from the beginning. Because John Chow dot Com
was a personal blog back then and I had no intentions of
making money from it, I never applied my normal marketing
methods to it. Had I started the Email list from day one, the
blog would be making over $100,000 per month instead of
only $40,000.
The best time to start a mailing list is the day you set up your
blog. I cannot stress this enough. Start it today! The longer
you wait, the more money you lose.
Choose The Right Email Provider
Choosing the right email marketing solution is even more

important than choosing your blogging software. When you
switch your blog software, say from Blogspot to WordPress,
you can transfer over all your post without losing any.
However, switch email host provider and you will lose up to

80% of your subscribers. This is because the new email host
provider will require your subscribers to opt in to the list again.
This was my second email marketing mistake. I was hosting my

own email list and decided to move it over to Aweber because
they are the best in the business. Because of the CanSpam rule,
Aweber required everyone on my list to re-opt in before they
can host it. Those subscribers were already double opted in
but that does not matter. If you change providers, your
subscribers need to opt in again. Only 20% of my list did that

when I switched to Aweber. Had I gone with Aweber from day
one, my email list would be twice the size it is now and I would
be making a lot more money.
Being Penny Wise and Pound Foolish
This is a mistake I see new bloggers make all the time. They try
to save some money by hosting their own list on some free
software with the hopes of moving to Aweber later, “After they
have made some money.” I guess they forgot my point about
email marketing being the biggest moneymaker.
Waiting until you make some money before using a service like
Aweber is just being penny wise and pound foolish. You can
build a list for free but the instance you try to import that list
to a service like Aweber, you are going to lose 80% of the
subscribers because they will not opt back in.
Big moneymaking bloggers treat their blogs like a business

and businesses have expenses. Hosting the email list is one of
them. If you do it right, there is no way you cannot make the
$19 a month that it takes to host your list on Aweber.
If your blog does not have an email list yet, RIGHT NOW would
be the time to start one. Everyday you wait is money flying out
the window. Aweber is my recommended email list solution.
You can test them out for the first month for just $1.

The Free Incentive
By far the easiest way to get readers to subscribe to your

mailing list is to offer them something of value in exchange for
their email address. In my case, I offer my eBook, Make Money
Online with John Chow dot Com. The eBook did not cost me
anything to produce but it has a high perceived value among
the readers visiting my blog. It is something that they want and
they are willing to give me their email address for it.
Always keep the “What is in it for me?” way of thinking when it

comes to capturing leads. Your readers does not care what is
in it for you when they subscribe to your newsletter. They only
care about how it will benefit them. When you offer something
that is of an immediate benefit to them, your signups will
increase dramatically. If all you have is a newsletter signup
box, readers will have a much harder time gauging the value to
give you their information.
The free incentive has been the cornerstone of my list building

strategy. I was only getting a handful of signups per day before
the eBook. My daily signups increased over ten times when I
started offering my free eBook. Offer the right incentive and
watch your leads skyrocket.

Multiply Ways To Capture The Leads
Most new bloggers make the mistake of having a newsletter

signup box and leaving it at that. Just as running more ads on
a page can net you more money, having multiple sign up
methods can increase the number of leads per day. I employ a
total of six sign up opportunities to capture the leads coming
to my blog. Combined, they bring in over 200 new signups per
day to my email list.
If you want to maximize your email marketing return on

investment, then you need to take every opportunity to present
your free offer in front of your readers. Just having a single
newsletter signup box in a highly visible location is not
enough. Here are the six methods I use to bring in over 200
lead captures per day.
Newsletter Signup Box
This is the standard signup box that everyone is used to. It is

placed at a highly visible location and high up on the blog so
readers do not have to scroll down to find it. The box should
explain very clearly what you are offering and how the reader
can get it.

The location of the signup box will affect performance greatly.
The box should be placed at the most visible part of your blog.
You can find the ideal placement by using a service like
CrazyEgg.com to find where readers are clicking the most by
checking the Crazy Egg heat map. Then place the newsletter
signup box near that area.

Aweber Lightbox Hover
The Lightbox Hover is a feature of Aweber and another reason

why I love their service. The Lightbox is a signup window that
fades into the blog after a preset time. It is very in your face
and impossible not to notice. Because of its intrusive nature,
Aweber allows me to set how often a visitor sees the Lightbox.
I have it set so new readers see the Lightbox only once and
then never again. The Lightbox Hover is my number one
source of new email leads.
Many readers tell me that they feel the Lightbox is too intrusive
and will turn away readers. Most of the time, this concern is
just in their heads. You will amaze at how much advertising a
reader can handle.
Because I have the Lightbox set to show only once per new
visitor, I have not received many complaints on the signup box.

You should test the Lightbox on your blog and see for yourself.
The key is to alway be testing and experimenting because you
really do not know what will and will not work until you try it.
Ultimate Footer Ad
The Ultimate Footer Ad is a script that slides a newsletter

signup box up from the bottom of your blog after a present
time. Because the ad moves, it is impossible not to notice it.
Signup rate is not as high as the Aweber Lightbox but it is not
as intrusive either. I have the footer ad set to show once every
ten visits. The frequency is adjustable from all the time to once
in a lifetime.
For bloggers who feel uncomfortable about running the

Aweber Lightbox, the Ultimate footer ad represents a nice
compromise between preserving the using experience and
getting your message across.
You can try mixing and matching the Ultimate Footer Ad with
the Aweber Lightbox. For example, you can use the Lightbox
for your blog homepage and the Ultimate Footer Ad for all
inside pages. The main thing to do is to test and keep testing
to see what works best.

Signups From New Blog Commentators
This is a fantastic way to capture engaged readers of your

blog. If a new reader makes a comment on my blog, he will
receive the following thank you email with an offer for my free
eBook.
Hello [Commentator name]
Thank you for commenting on John Chow dot Com. I would

like to offer you my free eBook, Make Money Online with John
Chow dot Com as a gift for making the comment. To receive
the book, simple sign up to my newsletter by clicking the link
below.
Thank you and I look forward to reading more comments from

you.
John Chow
The WordPress plugin I used to do this is call the Action

Comments. The plugin works with Aweber and other email
service providers. Installation is very simple and setup is a
breeze. This is a great source of email leads because a blog
commentator is much more likely to sign up for a newsletter
than a visitor who has never commented.
Action Comments gives you multiple options to get

commentators to subscribe to your mailing list. In addition the
example above, you can place a check box where the comment
submit button is. Checking the box will allow readers to opt in
to your email list at the same time they make a comment.

The readers are extremely receptive to the free eBook offer
because they have just commented on my blog and know who I
am. You know the old saying, “Strike when the iron is hot?”
Well, it does not get much hotter than someone who has just
made a comment on your blog.
Signups From RSS Readers
Your blog RSS is another source of email sign ups. If someone

is subscribed to your blog RSS, there is a good chance he may
subscribe to your email newsletter as well.
I use a WordPress plugin call Feed Footer to send a message

about my eBook at the end of each posts in my blog RSS feed.
You can make the message as short and simple to as long and
detailed as you want. I run this Feed Footer message on my
RSS feed.
Discover the SECRETS I’ve Learned to go from zero a month to

over $40,000 a month from blogging. Download Make Money
Online with John Chow dot Com for FREE!
The best thing about the Feed Footer plugin is the cost. It does
not cost anything. You can download it for free.
Feed Footer has many other uses beside getting your RSS
readers to subscribe. I have used the plugin to sell RSS text ad
and to run RSS only promotions. This is a great way to get
readers to subscribe to your RSS feed because Feed Footer
links only show up in the RSS and not the blog.
I run all my Feed Footer signup links through the Ninja Affiliate
Plugin to track the click rate and signup performance. The

Ninja plugin also provides an extra level of branding because it
shows your domain name instead of the domain name of the
service you are using. For example, by using the Ninja Affilaite
Wordpress plugin, my Twitter address is JohnChow.com/twitter
instead of Twitter.com/JohnChow.
Signups From Facebook
Another great source of email marketing leads is Facebook. If

you have a Facebook Fan page, it is very easy to add an Aweber
signup box to it. I have been really impressed and happy with
the signup rate from my Fan page. This is the second highest
converting page after the Aweber Lightbox. If you have a Fan
page, you must add this feature. If you do not have a Fan page
yet, then you must create one now because Facebook is a
great source of traffic and leads.
To create a lead capture box in your Facebook Fan page, you

will need an application call Facebook Static FBML that turns
your HTML codes into FBML (Facebook Markup Language).
What you do is add your Aweber opt in codes and have Static
FBML render it. The result will be an email newsletter signup
box in your Facebook Page. Here is a step-by-step video on
how to do it.

To increase the performance of your Facebook signup page, I
recommend you make a really good looking signup box that
clearly shows the benefit to the user for signing up. You
should also make the signup page the first page a new user
sees.
You can select your default landing page in your Facebook Fan
page view settings. You will not have to worry about your
current fans seeing the signup page every time they check your

Facebook page. Fans will get the wall posts as their default
landing page. The newsletter signup page will be the default
landing page for users who are not fans yet.
Why Employ So Many Lead Captures
At this point you might be wondering why I run so many lead

capturing methods. The answer is simple. Getting people to
sign up for your email is like advertising. You need to put your
message in front of them repeatedly and in many different
channels.
Just because a reader does not sign up from your blog signup
box does not mean he will not sign up when you send him a
thank you email for commenting on your blog. If all your blog
has is a single newsletter signup box, you are leaving a lot of
subscribers on the table.

Part 2 – Build The Relationship
The main purpose for capturing the leads is so you can build a
relationship with them. It is very hard to build a relationship
with just a blog because you do not know if the reader will ever
visit you again. However, if you can get the reader to sign up
for your mailing list, you can create a series of email auto
responders to help build that critical relationship.
As the name implies, the auto responder sends out automatic

responses to readers who subscribe to your email list. Most
bloggers make the mistake of not using any auto responders
with their email marketing. Instead, they use their list to send
out blog updates or additional “subscriber only” content. If that
is what you are doing, then you are missing out big time.
The auto responder is the foundation of the Ultimate Blog

Profit Model. It is a fully automated relationship building tool
that will help establish you and your blog as an authority in
your niche and help to build reader trust. Get it set up properly
and the payoff will be huge.
Setting Up The Auto Responder
When readers subscribe to my email list, they are sent a series

of automatic emails over the course of several weeks. These
emails are design to do three things.
1. Build a relationship with the subscriber

2. Promote my blog and brand

3. Recommend products and services that help solve the
reader’s problem
All email service providers offer some kind of auto responder

system. However, most bloggers with email lists do not take
advantage of them.
Setting up the auto responder is extremely easy - the hard part

is writing the contents for it - and is no different from sending
out a normal newsletter. If you are using Aweber, all you have
to do is click “Follow Up” in the Message tab. This will allow
you to create a follow up message to be sent to your new
subscriber at a later date. Aweber allows you to set up an
unlimited number of auto responders.
Checking the screen shot above, you will see that my first auto
responder email goes out the instant a reader signs up to my
mailing list. The second email out goes out four days after the

first and the rest goes out in one week intervals until there are
no more follow ups.
What you put in each auto responder emails is up to your but

keep it mind that the main purpose of the first few emails is to
build the relationship with the reader and establish yourself as
an authority on your subject. The more personal you keep the
emails, the better.
I write all my auto responder emails as if I was talking one on

one with the reader. When a new reader subscribes to my
newsletter, this is the first auto responder email he will receive.
Hello {!name}
I want to thank you for downloading my free eBook, Make

Money Online with John Chow dot Com. I hope it helps you
achieve your blogging goals. I started my blog back in
December, 2005 and it was amazing watching the blog grow
from making zero to making over $40,000 per month in just
two short years.
How I achieved this is detailed in my eBook. However, if you

have any questions, feel free to email me and I’ll try to help you
in any way I can. You can also connect with me on the
following social media sites.
Twitter: http://www.johnchow.com/twitter
Facebook: http://www.johnchow.com/facebook
FriendFeed: http://www.johnchow.com/friendfeed
Linkedin: http://www.johnchow.com/linkedin
YouTube: http://www.johnchow.com/youtube
Flickr: http://www.johnchow.com/flickr

I hope to connect with you soon! Please visit http://
www.JohnChow.com for latest information on making money
from blogging.
John Chow
Future emails carry the same tone and are designed to push
the subscribes through the sales funnel so when they come out
the other end, they have a solution to their problem and I have
been rewarded for helping them solved it.

Part 3 – The Sales Funnel
The sales funnel is part of the email auto responder. You
should set up a series of five to ten emails to send to all new
subscribers. Keep the three goals of building the relationship,
promote your brand and recommend products that solve your
readers’ problem in mind when writing the sale funnel emails.
Ideally, the recommended products or services should offer

you an affiliate commission but that does not always have to
be the case. Recommending a product that you do not make
money on can help build more trust.
Find Targeted Products To Recommend
The key to the success of the sales funnel is finding products

and services that are targeted to your subscribers. The best
product to sell is your own product but you can use affiliate
products as well.
There are many affiliate networks you can join that will give
you access to thousands of different products to recommend.
The key is to find products or services that are truly valuable to
your readership. Don’t choose a product just because it offers
the highest commission.
The Sales Funnel Emails
There is no need to go for a hard sell in the sale funnel. That

will only drive away your readers. My sales funnel is put
together as a teaching sales funnel. Each email helps the

reader become a better blogger. Because I had built a
relationship with my subscribers, they will be more incline to
buy from me or accept my recommendations.
Here is my schedule of auto responder emails at the time this

eBook was written.
1. Welcome to John Chow dot Com

2. Let’s Get You Started Blogging
3. Ways To Make Money with Your Blog
4. Why Your Blog Need a Mailing List
5. How To Build a Huge Twitter Following
6. Here Are The Tools of The Trade
7. Special Offer for Blog Mastermind Program
To maximum the income from your auto responder sales

funnel, you have to test and keep testing. Little changes to the
email copy can make a big difference.
I do a review on all my email auto responders once a month to

see if there is anything I should add or subtract. The cool thing
about having a teaching sales funnel is many subscribers reply
to it and provide me with valuable information on what I need
to do to improve conversions.

Part 4 - Revenue Per Lead
While I would love for every subscriber who signs up for my
newsletter to buy everything I recommend in my sales funnel, I
know that is not going to happen. A few readers may sign up
for everything but most will take advantage of only a few
offers. Some will not do anything at all.
After having the sales funnel up for a month or two, you will be
able to work out the average revenue per lead. For example,
say you have 500 subscribers go through your funnel and
generated $5,000 in revenues. Your average revenue per lead
would be $10.
Once you know the revenue per lead, the next step is to figure
out how much each visitor to your blog is worth. If everyone
coming to your blog signs up for your email and you average
$10 per subscriber, then every visitor to your blog is worth
$10. However, everyone is not going to sign up for your
newsletter so you will need to do a bit more tracking. This is
where Goals come in.
Doing Some Goal Setting
Goals are a feature of Google Analytics. Goal conversions are

the primary metric for measuring how well your site fulfills
business objectives. A goal is a website page which a visitor
reaches once they have made a purchase or completed another
desired action, such as a registration for a newsletter or a
download of an eBook.

Once you have set your goals in Google Analytics, you will be
able to see conversion rates and the monetary value of the
traffic you receive. You can also define a "funnel path" for each
goal. Examples of goals include:
• Thank you for registering page

• Receipts
• Flight itinerary confirmations
• Download completed page
The Funnel Path
The funnel path is a series of pages through which a visitor

must pass before reaching the goal conversion. The name
comes from a graph of visitors who reach each page - the first
page counts the most visitors, and each successive page shows
less visitors as they drop off before reaching the final goal.
The purpose of tracking these pages is to see how efficiently

your pages direct visitors to your goal. If any of the funnel
pages are too complicated, or not designed to be user-
friendly, then you will see significant drop off and lower
conversion rates. You can track drop-off rates on pages
leading to a goal using the Funnel Visualization report in the
Goals section.
You can choose to make the first step in the funnel mandatory,
by selecting the 'Required step' checkbox next to the funnel. If
this checkbox is selected, users reaching your goal page
without traveling through this funnel page will not be counted
as conversions. Only users who reach the goal URL after
viewing this first page will be counted as conversions. This is

especially handy when someone finds the secret location for
your free eBook and tells all his friends. Those friends who
download the eBook will not be counted in the conversion data
because they did not view the landing page first. This prevents
skewing of the results.
Setting Up Goals and Funnels
In order for Google Analytics to calculate goal conversion

metrics, you must create one or more goals. Before setting up
a goal, you need to make sure you have the following
requirements.
• The name of the goal: Specify a name that you will

recognize when viewing the goals within each set of your
reports. Examples of names you might use include "email
sign-up" or "eBook download."
• The defined funnel: You may specify up to ten pages in a
defined funnel. Although funnels are optional, defining one
can help you map where visitors drop off during the path
to completing a goal.
• The value of the goal: Google Analytics uses an assigned
goal value to calculate ROI, Average Score, and other
metrics. That goal value is how much each subscriber
makes for you ($10 in our example).
After you have thought of what your goals will be, start setting
them up by following these steps:
1. Sign in to your Google Analytics account.

2. Select the account that contains the profile you’ll be
creating goals in from the Overview page.

3. Find the profile for which you will be creating goals, and
click 'Edit' under the 'Actions' column.
4. Under the 'Goals' section, select one of the four sets to
create your goal in (each set contains up to five goals)
and click 'Add goal.' You can create up to 20 goals if you
use all four sets.
5. Enter the goal's name so that you can quickly recognize it
when viewing reports.
6. Turn the goal 'On' or 'Off.' If you choose 'On,' that means
you want Google Analytics to track this conversion goal at
this time. Turning it 'Off' will only make the goal inactive
without deleting it.
7. Select the goal's position. The pull-down menu lets you
select a goal's position from within a set so that you can
control the order in which it appears from the 'Goals' tab
in your reports, or lets you move a goal from one set to
another.
8. Decide one of the three types of goals you want. This can
be URL Destination, Time on Site, or Pages/Visit. In our
case, it will be URL destination.
9. Once you select the radio button for the goal type, a field
for 'Goal Details' should appear.
Defining The Funnel
After you have entered your goal information, define a funnel if

you have selected a 'URL Destination' goal type:
1. Click 'Yes, create a funnel for this goal.'

2. Enter the 'URL' of the first page of your conversion funnel.
This page should be a page that is common to all users
working their way towards your goal. For example, if you

are tracking user flow through your checkout pages, do
not include a product page as a step in your funnel.
Please note: Funnel URLs are treated as regular
expressions. For this reason, you can include wildcard
characters and use other regular expression methods if
you want to match more than a single URL.
3. Enter a 'Name' for this step.
4. If this step is a 'Required step' in the conversion process,
select the checkbox to the right of the step. If this
checkbox is selected, users reaching your goal page
without traveling through this funnel page will not be
counted as conversions.
5. Continue entering goal steps until your funnel has been
completely defined. You may enter up to 10 funnel steps,
or as few as a single step.
6. Click Save Changes to create this Goal and funnel, or
Cancel to exit without saving.
For most of my goals, I only have two funnel steps: the goal
page and the required page. The required page is my landing
page with the free eBook offer. The goal page is the download
page a subscriber it sent to after he confirms his subscription.
Using Goals in Google Analytics, I am able to see how many

people who view my blog or eBook landing page are signing up
to my newsletter. With this information I am able to work out
my average revenue per lead. For example, if one in ten reader
signs up for my newsletter and I make an average of $10 per
signup, then my average revenue for each blog reader is $1.

Once you have this information, you can work on increasing
the signup rate. Try changing the ad copy or using different
graphics. Maybe offer a different incentive or hold a contest.
You have to tweak and keep tweaking. When I first started, my
signup rate was really bad - less than 1 in 50. Now I can get as
high as 1 in 4 readers subscribing to my newsletter.
With Goals, you are not guessing. The data it gives you will
instantly tell you if the changes you have made are working or
not.

Part 5 – Buy Targeted Traffic
If I told you that you could make $2 for every $1 you spend,
how much would you spend? The answer would be every dollar
you got plus whatever you can borrow because you cannot
lose. Well, this is the situation we are about to set up.
If you know your blog readers are worth $1 each then as long
as you are not paying more than $1 to acquire the reader, you
are in the money. This is where Pay Per Click and Pay Per View
or Cost Per View advertising comes in.
It is beyond the scope of this eBook to teach you how to run an

effective PPC or PPV/CPV campaign (maybe that will be my next
eBook). However, I can offer you a few tips that will greatly
improve your results.
Send The Traffic To a Squeeze Page
When sending PPC or PPV/CPV traffic, do not send it directly to

your blog. Instead, send the traffic to a separate landing page
known as a squeeze page. A squeeze page is a landing page
that is created solely to act as an opt in for information -
primarily email addresses - from potential subscribers.
My goal is to get people coming from paid traffic to sign up for

my newsletter and that is harder to do if I send them to my
blog since there are so many things to see and read. The
conversion will be a lot higher if the traffic goes to a page with
one goal – get them to sign up to the newsletter - in mind.
This is where the squeeze page comes in.

How To Create a squeeze Page
The easiest way to create a squeeze page is with Squeeze

Theme by Unique Blog Design. Squeeze Theme is powered by
WordPress and will allow you to create custom squeeze pages
in minutes.
To use Squeeze Theme, all you need to do is choose the theme

you want to run, add the text, photo or video, your Aweber
email codes and let Squeeze Theme do the rest. This is the
fastest method for creating a high converting squeeze page.
Before Squeeze Theme came along, I had a designer do all my
squeeze pages. Now, Squeeze Theme does it for me.

Track Performance To The Keyword Level
While you can use Google keyword tool to create your keyword
list, Keyword Elite is a much more powerful tool with a lot
more features. If you read the Keyword Minute report, then you
already have an understanding on just how powerful this
software is.
However, that report is just the tip of the iceberg. There are so
many ways to use Keyword Elite to make money online. For
example, a blogger can use the software to quickly build a PPC
keyword list or find the best keywords to put in their post to
ensure it ranks well on Google.

Once you have generated your keyword list, you need to track
the conversion on every keyword. The main problem many
new Pay Per Click marketers face is they do not know which
keywords are making them money and which keywords are
costing them money. This is where Stats Junkie comes in.
If you are not tracking PPC down to the keyword level, you
have no clue whether you are losing money, just breaking even
or when you could be making easy profits with a few bid
tweaks or keyword adjustments.
With Stats Junky, you will not only be able to see which
keywords are sending the traffic but you will also know which
keywords are converting. So if you see a group of keywords
that are sending traffic but no conversions, you can kill them

and put the money into the keywords that are converting. This
could turn a money losing campaign into a moneymaking one.
Stats Junkie is one of the best PPC tools in the Internet
marketing space and every Internet Marketer should have it.
I have seen countless bloggers and website owners spend

money on advertising and promotion without setting up any
system to track their performance. They would just buy an ad
or set up a new PPC campaign and hope for the best. They
might as well be throwing their money out the window.
Without proper tracking, the chances of making money with
your Pay Per Click advertising is near zero.
Using the right tools is one of the most important factor in

your success as a blogger and Internet marketer. Too many
bloggers think all they have to do is build it and they will
come. We both know that is not the case. We know that we
need to market and promote to build our blog readership.
More important that, we need to know that our marketing and
promoting efforts are paying off.
Tools like Google Goals, Keyword Elite and Stats Junkie gives
you the information you need to fine tune to your marketing
efforts. Having the right tools can make the difference between
a money losing site and one that is laughing all the way to the
bank. For a complete list of tools used by the Ultimate Blog
Profit Model, see the resource list on page six.

Summing It All Up
If you have read this far, then congratulations, you now know
the key ingredients to running a blog using the Ultimate Blog
Profit Model. If you are an advanced blogger and understand
all the ideas and tools that I have talked about in this eBook,
then you are ready to transform your blog into a huge profit
center. I did not hold anything back in this eBook. I have given
you all the pieces to turn your blog into a moneymaking
machine and I hope you get out there and make a ton of
money with it.
Like all fields of study, there are many levels and there is
always more you can learn. My system for creating a highly
profitable blog is reasonably straight forward and one I feel all
bloggers can take advantage of. However I also know that
everyone is coming at this from a different background and
some people require more help than others.
If you are motivated to create your own Ultimate Blog Profit

Model and want more training and resources to help you
realize success online, then I would like to offer you exclusive
support in my new 12-week Blog Profit Camp coaching
program.
Blog Profit Camp is unlike any other blog coaching programs.

How many other programs offer you one on one access to one
of the most successful and famous bloggers in the world? Over
the 12-week course, I will be detailing each part of the
Ultimate Blog Profit model down to its very essences. Nothing
will be glossed over. Every detail will be covered.

Blog Profit Camp is a complete blogging course and will cover
everything from the best way to set up your blog to lowering
your blog tax bill and everything in between.
http://www.BlogProfitCamp.com/signup
What You Will Get
The core 12 modules are released one per week, for 12 week.
Each module contains:
• 20 to 30 page downloadable PDF covering that week’s

lesson
• 1 to 2 videos to explain or demo more technical elements
• A daily action plan on what you need to do next to prepare
for next week’s lesson
In addition, you will have access to the private members only

forum where you can ask questions and network with other
members. This membership is for life. You will not have to
continue paying for it after the course is over. There will also
be live biweekly group calls where you will be able to ask your
questions and have it answered by me or one of the many
special guests I will be bringing to the calls.
When Does Blog Profit Camp Start?
Blog Profit Camp is a 12-week course. You can check this page
for the date when the next program begins.
http://www.BlogProfitCamp.com/signup

Make sure you mark the dates in your calendar because the
window to take the course is open for one week only. After
then, I shut it down and begin teaching.
Blog Profit Camp is covered by a full 60-day no questions

asked money back guarantee. You have to nothing to lose.
Try the course for a full 60 days and if it is not everything you
hoped for, send me an email and I will send you your money
back.
Blog Profit Camp LIVE
Blog Profit Camp LIVE is a day long live event done in the
same format as a Wordpress Camp, except it is for blog profit.
If you have ever attended a Wordpress Camp and got sick and
tired of the “Wordpress and Social Media should only be used
to connect people and making money from it is evil” crowd,
you will love Blog Profit Camp LIVE.
http://www.BlogProfitCamp.com/LIVE
The first Blog Profit Camp LIVE will be held in Vancouver with
more cities to be added. Students of Blog Profit Camp will
receive special discounts to attend Blog Profit Camp LIVE.
Students who cannot make it to Vancouver will be given free
access to the live webcast. You will even see the webcast from
the after party!
This is an event you do not want to miss. I have lined up a

fantastic list of speakers and together, we are going to take
your blogging to the next level and beyond.

Good Luck and Profitable Blogging!
That is it from me! I hope you enjoyed the Ultimate Blog Profit
Model and now have a much greater understanding on what it
takes to have a really profitable blog. From here on out, it is up
to you to do the work to make the dream a reality (yes, you
actually have to work).
If you decide to join Blog Profit Camp, then congratulations! I

am looking forward to working with you real soon. If you
decide Blog Profit Camp is not for you, then no problem. Just
remember to never let go of the dream and keep working
everyday towards your goal.
To your blog profit success.
John Chow
BlogProfitCamp.com

Part 6 – Bonus Lesson
I just could not let you go without giving you a bonus lesson. I
have always believed in giving people more than they expect
and to under promise and over deliver. So, with that in mind, I
like to offer you the a little something to brighten your outlook
on life.
You Are Already Rich
As hard it may seem to believe, you are already rich. Now, you
may not feel rich because the rent, car and credit card
payments are coming due and you have no idea where you are
going to get the funds to pay for it. How can I possibly say you
are rich given those circumstances? Well, let us look at the big
picture.
To Most, You Live The Dream Life
Thanks to the power of the Dot Com Lifestyle, I had the

opportunity to travel for over 100 days last year and visited
many places. If you lived in America all your life, you may not
see how people in other parts of the world live. The terrible
reality is the world is filled with people who do not have
anything. To most of the world, you live the dream live.
Three billion people live on less than $2 per day while 1.3
billion get by on less than $1 per day. Seventy percent of those
living on less than $1 per day are women. Did you know that
the kid making minimum wage working at McDonald’s makes
more than 75% of the world’s population?

In many parts of the world, there are people who do not have
food, never mind a Big Mac. They do not have access to
medicine and cannot see a doctor. They do not work in an air-
conditioned office. And as scary as it sounds, they do not have
access to the Internet!
You may be struggling. You may be worried about your family

finances. You may be making yourself sick thinking about the
cost of your child’s education. You may be living from
paycheck to paycheck. The credit card companies may be
hounding you. You may think there is nothing you can do
about it. But there is something you can do about it. And you
can do it starting right now.
Appreciate What You Have
You can appreciate and be grateful for what you already have.
To most of the world, you are living the dream life. You may
think your life sucks but there are billions of people who would
gladly trade places with you right now.
Take a look at all the things you have already – food, shelter,
clothing, friends, family, toys, etc. I am sure you have enough
food for dinner tonight and breakfast tomorrow morning. You
probably got enough change in your pocket to get a Grande
Mocha at the local Starbucks. You are living in a place with
heat and maybe even air-conditioning. Your closet probably
has a few outfits and if you are female, I know you have got
more than one pair of shoes! I bet you got a cell phone, a color
TV and a computer with access to the Internet.

I was born in a small farming village in Mainland China. This
gives me a different perspective on life. China was not the
mega powerhouse back then as it is today. My family’s house
had no electricity. There was no running water. I had to use a
leaky bucket and pull it out of a well. An open fire did cooking.
There was no eclectic stove and no one knew what a
microwave was. I walked the streets barefoot because I had no
shoes.
When my family immigrated to Canada, we did not have any

money. We lived in the Downtown Eastside, the poorest
neighborhood in all of Canada. I only watched CBC on the TV
because we did not have cable. I was a latch key kid because
both my mom and dad had to work to make ends meet. You
could say my childhood sucked, but you would be wrong. It
may sucked compared to what other kids may have had. From
my point of view, I did not have any problems. I only have
blessings.
Negative Thinking = Negative Results
Stop dwelling on the negatives and start focusing on the

positive. Have you noticed that when you think about bills, all
you get are more bills? That is the law of attraction at work.
You attract to you what you are and you are what you think.
Change your thinking and you will change your life. If you are
always thinking, “My life sucks!” you will attract things that
suck. If you appreciate the things you already have and start
thinking, “My life is great!” you will attract things that are
great. It does not seem to make sense but that is how the
universe works.

I recommend you take a few minutes each day and count your
blessings. Then say, “Thank you” that you have blessings to
count. Many people in this world do not. It really is a sad fact
that most people do not appreciate what they have until it is
gone. Do not let that happen to you.
Start counting your blessing and appreciate what you already

have and you will start to feel better. Your spirit will be lifted.
Your fears and anxieties will go away. You will feel less stress
and will not be in such a bad mood all the time. Most
important, you will open yourself up to all the blessings that
the universe has waiting for you.

Ultimate Blog Profit Model

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Copyright 2010 John Chow | http://www.BlogProfitCamp.

Copyright 2010 John Chow | http://www.BlogProfitCamp.com | Page 3

Copyright 2010 John Chow | http://www.BlogProfitCamp.com | Page 4

No part of this publication may be reproduced or transmitted

Disclaimer: The Author make no representations or warranties

Copyright 2010 John Chow | http://www.BlogProfitCamp.com | Page 5

Copyright 2010 John Chow | http://www.BlogProfitCamp.com | Page 6

Your comments, questions and testimonials are always

Copyright 2010 John Chow | http://www.BlogProfitCamp.com | Page 7

My first eBook, Make Money Online with John Chow dot

Copyright 2010 John Chow | http://www.BlogProfitCamp.com | Page 8

In this eBook, I want to show you the Ultimate Blog Profit

Let’s get started.

Copyright 2010 John Chow | http://www.BlogProfitCamp.com | Page 9

John Chow dot Com started in December 2005. Before then, it

Before starting the blog, I made my Internet income with

Copyright 2010 John Chow | http://www.BlogProfitCamp.com | Page 10

"You talk a good talk about making money by blogging but

It was never my intention to make money off my blog but those

Copyright 2010 John Chow | http://www.BlogProfitCamp.com | Page 11

After achieving the goal, I decided to see what would happen if

• Income for December 2005 to October 2006: $0

Before I show you the inner workings of the Ultimate Blog

Copyright 2010 John Chow | http://www.BlogProfitCamp.com | Page 12

Why is it that so many bloggers fail to make money from their

They Are Bloggers, Not Internet Marketers

The number one reason I feel that bloggers do not make

Most bloggers know how to blog. However, very few bloggers

Copyright 2010 John Chow | http://www.BlogProfitCamp.com | Page 13

They Do Not Take Blogging Seriously

Extremely Low Barrier of Entry

One of blogging’s biggest advantages is also one of its biggest

Copyright 2010 John Chow | http://www.BlogProfitCamp.com | Page 14

If blogging cost $100,000 or more to begin, would you be

Knowing that commitment increases with money, the solution

Easy In, Easy Out

Because of the low cost of entry, most bloggers take an easy in

Copyright 2010 John Chow | http://www.BlogProfitCamp.com | Page 15

Blogging is not a get-rich-quick scheme. It takes a long time

What usually happens is they end up blogging about a topic

They Do Not Treat It Like a Business

Most blogs never get out of the hobby stage. A moneymaking

Copyright 2010 John Chow | http://www.BlogProfitCamp.com | Page 16

If you really want to make money by blogging, you need to get

I treated my blog like I treated my other businesses. I invested

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Unfortunately, this blog business model cannot produce

Getting more traffic is not necessarily the key to making more

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There are two ways to increase blog income. The first is to

Blog monetization efficiency is measured in eCPM (Effective

Going from $1 eCPM to $100 eCPM has the same effect as

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1.Capture the leads coming to the blog

Using the Ultimate Blog Profit Model, I am able to make well

The Money Is In The Backend

Copyright 2010 John Chow | http://www.BlogProfitCamp.com | Page 20

To make big money in blogging, you need to reduce the time

Copyright 2010 John Chow | http://www.BlogProfitCamp.com | Page 21