Branding and Packaging:

Branding: Brand and its importance, Concept of Branding, Types of brands, Brand equity,
Branding Strategies.
Packaging / Labelling: Packaging as a marketing tool and its challenges, requirement of good
packaging, Role of labelling in packaging.

Branding: Branding is the perpetual process of identifying, creating, and managing the
cumulative assets and actions that shape the perception of a brand in stakeholders’ minds.
the activity of connecting a product with a particular name, symbol, etc. or
with particular features or ideas, in order to make people recognize and want to buy it:
 Successful branding uses design to reinforce customers' visual memories.
 If you are aiming for a more mass market you may need to take a
new look at your branding.
 Last month the company launched an aggressive new branding campaign on national
TV
 By applying a branding strategy, the company has fortified its position in
the face of growing competition.
 a branding expert/firm/agency.
Concept of Branding:
What is branding?
Branding is the process of creating a distinct identity for a business in the minds of your target
audience and the general population. At its core, branding consists of a company’s name and
logo, visual identity design, mission, values, and tone of voice. Your brand is also determined by
the quality and uniqueness of your products, the customer service experience you provide, and
even your pricing strategy.
How is branding achieved?
Actions like building a website, designing ads and marketing content, choosing a color palette
associated with your business, creating a logo, interacting with customers in live chat, and
posting comments on social media set the tone for your brand. Early interactions are already
shaping people’s perceptions of your business.
✏️Takeaway: Your brand can be decided by the market. That means that regardless of what you
do, consumers will form an impression of your business based on their interactions. However,
it’s best to control this brand image with intentional branding and a solid brand strategy.

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Brand and its importance:
Why is branding important?
Branding is absolutely critical to a business because of the overall impact it makes on your
company. Branding can change how people perceive your brand, it can drive new business, and
increase brand value – but it can also do the opposite if done wrongly or not at all.
Branding increases business value
Branding is important when trying to generate future business, and a strongly established brand
can increase a business’ value by giving the company more leverage in the industry. This makes
it a more appealing investment opportunity because of its firmly established place in the
marketplace.
The result of the branding process is the brand, which incorporates the reputation and value that
comes with it. A strong reputation means a strong brand which, in turn, translates into value.
That value can mean influence, price premium, or mindshare. The brand is a business asset that
also holds monetary value in itself and must have a place of its own on a business’ balance sheet
because it increases the overall worth of the company. Although this is a controversial topic and
a difficult task for many companies, giving financial weight to the brand is as important as
branding itself – this is called ‘brand valuation’.
Branding generates new customers
A good brand will have no trouble drumming up referral business. Strong branding generally
means there is a positive impression of the company amongst consumers, and they are likely to
do business with you because of the familiarity and assumed dependability of using a name they
can trust. Once a brand has been well-established, word of mouth will be the company’s best and
most effective advertising technique.
Just like with the reputation of a person, the reputation of a brand precedes it. Once a certain
perception of the brand has been established in the market, an uncontrollable chain of
propagation begins. Word of mouth will pass the perception on and further reinforce or tarnish
the reputation of that brand. If the reputation is positive, potential new customers may come into
contact with the brand, having an already-positive association in their mind that makes them
more likely to make a purchase from this brand than from the competition.
Improves employee pride and satisfaction
When an employee works for a strongly branded company and truly stands behind the brand,
they will be more satisfied with their job and have a higher degree of pride in the work that they
do. Working for a brand that is reputable and held in high regard amongst the public makes
working for that company more enjoyable and fulfilling.
As we have mentioned before, the stakeholders of a brand are not just clients, but also
employees. We must be aware of the fact that human interaction is the basis of commerce, and
employees are the first line of communication for any brand – the first ambassadors. Employees
that have a good association with the brand will perpetuate that perception further down the line
to the clients and partners they interact with. This can also translate into better leadership, more
involvement, and better products and services.
Creates trust within the marketplace
A brand’s reputation ultimately boils down to the amount of trust that clients can have in it . The
more you trust a brand, the better your perception of it, the stronger its reputation and, thus, the
brand itself.
Branding searches for the right way to earn and maintain a certain level of trust between the
company and its stakeholders. This is done by establishing a realistic and attainable promise that
positions the brand in a certain way in the market and then delivering on that promise. Simply
enough, if the promise is being delivered upon, trust builds up in stakeholders’ minds. In highly
crowded markets, trust is especially important because it can make the difference between intent
(considering to buy) and action (making the purchase).
Branding in practice
The topic of branding is definitely not a one-pager. It’s an ever-evolving subject spanning many
areas of expertise: business management, marketing, advertising, design, psychology, and others.
Branding also has different layers, each one with its own meaning and structure. It is not the
same as marketing but there are many common grounds between the two, which is why we
cannot acknowledge or deny that branding and marketing are somehow subordinate one to the
other. They are interdependent and their primary goal is to serve the business.

Types of Brands
The type of brand used depends on the entity using it. The following are some of the most
common forms of brands:
 Corporate Brands: Corporate branding is a way for companies to enhance their
reputations and distinguish themselves from competitors in their industries. The
company's pricing, mission, target market, and values all reflect the corporate brand.
 Personal Brands: Social media enabled ordinary people to become influencers. Their
financial success depends on their ability to create a brand that attracts an audience that
certain advertisers want to reach. Personal brands are built through social media posts,
sharing images and videos, and conducting meet-and-greets.
 Product Brands: Introducing a new product or supporting an existing product involves
creating and maintaining its brand. Branding a product starts with market research and
identifying the right target market.
Brand equity:
What Is Brand Equity?
Brand equity is the commercial value of a product's reputation to the company that owns it. A
company's price may be determined by adding up the value of its buildings, inventory, and
equipment. But its value increases if the company owns one or more brands that have attained a
solid reputation with consumers.
 Brand equity refers to the value a company gains from its name recognition when
compared to a generic equivalent.
 Brand equity has three basic components: consumer perception, negative or positive
effects, and the resulting value.
 Brand equity has a direct impact on sales volume and a company's profitability because
consumers gravitate toward products and services with great reputations.
 Often, companies in the same industry or sector compete on brand equity.

Branding Strategies:
12 Types of Branding Strategies + How To Choose One [+Examples]
Apple, Amazon, Microsoft and Google are once again among the most valuable brands of
2024.
Nothing surprising there, but how does a brand earn this spot?
While there are many factors, a successful brand strategy is an important starting point.
Whether you’re branding your business from the ground up, or you’re embarking on a
rebranding journey, we’re here to explain all you need to know about the different types of
branding strategies.
We’ll share successful branding examples from well-known brands, plus factors to consider
when choosing a strategy for your brand.
What Is A Branding Strategy?
A branding strategy is an action plan that details how a company will present their brand to
consumers, from communicating their mission, vision, values and unique value proposition to
shaping consumer perception, improving brand recognition and more.
While there are many different types of brand strategies, every type includes nine key elements
— more on that below!
Brand vs. Brand Identity vs. Branding
First, let’s get some terminology out of the way. Brand, brand identity and branding — you’ve
heard them all, but what’s the difference?
What is a brand?
A brand is a concept in business and marketing that helps consumers recognize a specific
company, product or service and distinguish them from their competitors.
What is brand identity?
A brand identity is the combination of messaging and visual elements designed to help
consumers identify a company, product or service. Visual elements include color palette,
typography, graphics and logo, while messaging includes voice and tone.
What is branding?
Branding is the process of combining a brand’s visual elements with their tone, voice and other
key elements to build a unique identity and shape consumer perception.
How Does Branding Strategy Drive Growth?
A well-executed branding strategy can help your company stand out, increase brand
loyalty and drive business growth. Here’s a case study on how Digital Silk helped HP increase
brand loyalty by 56%.
Year after year, studies by Nielsen and PewResearch continue to reveal astounding numbers,
highlighting the significant impact of branding on customer growth.

If you’re interested in learning more about some of these findings, and how they affect customer
acquisition and retention, we invite you to take our quiz and find out!
Key Elements of A Branding Strategy
While there are many different types of branding strategies in marketing, they all share key
elements that serve as the foundation for the strategy. These elements include:
1. Brand purpose: The reason the company is in business and what the brand is trying to
achieve
2. Brand vision: The ideas and goals behind the brand, which serve as inspiration for
growth
3. Brand values: The company’s beliefs and what they stand for
4. Target audience: The demographic(s) that the brand is aiming to reach
5. Market analysis: An analysis of the marketplace that identifies gaps where the brand has
an opportunity to position itself, based on its unique value proposition
6. Awareness goals: The initiatives the brand will take in order to reach their target market
 7. Brand personality: The human-like attributes of the brand that will help it build
relationships with consumers
8. Brand voice: The language and tone the brand uses to communicate with consumers
9. Brand tagline: A memorable slogan that sums up the brand and their offering in a few
words
12 Types of Branding Strategies
https://www.digitalsilk.com/digital-trends/types-of-branding-strategies/

From product and service branding to corporate branding, cultural branding and beyond, here are
the 12 most common types of branding strategies in marketing.
1. Product Branding Strategy
Product branding is a type of branding strategy that aims to create a recognizable brand for a
specific product, with the goal of reaching the company’s target market.
Any company or organization can leverage a product branding strategy to market specific
products and grow their recognition.
One famous example of product branding is Apple. The globally recognized brand uses
product branding around the iPhone, which generates 49% of the company’s revenue.
Another well-known example? A little company you may have heard about, called Coca-Cola.
Check out the brand’s campaigns below to see how they use product branding to market their
famous soda. You can almost taste the fizz!
2. Service Branding Strategy
Service branding is a type of branding strategy used by companies that offer services, rather
than products. The goal of the strategy is to emphasize the benefit that the service provides for
consumers.
A variety of industries and businesses use service branding, including:
 Banks
 Insurance companies
 Airlines
 Law firms
 Consulting companies
Auto insurance company Geico uses service branding to emphasize their brand promise of
“15 minutes or less can save you 15% or more on car insurance.”
The company’s gecko mascot has captured hearts and provoked laughter around the country
since the brand introduced him in 1999.
At that time, the lighthearted and comical approach was unusual for the auto insurance industry,
allowing Geico to stand out significantly among the competition.
The humorous service branding ad was met with positive consumer feedback, and the gecko has
been a staple ever since.
Another example of a perfectly executed service branding strategy?
Enter Chick-fil-A, the most “polite” fast food chain in America.
While one of their most popular menu items is titled “the original chicken sandwich,” Chick-fil-
A offers something even better: Exceptional customer service known across the nation.
According to Chick-fil-A founder Truett Cathy, the brand is about more than fast food items. He
explained:
“We sould be about more than just selling chicken. We should be a part of our customers’
lives and the communities in which we serve.”

With employees greeting you with their trademark along the lines of, “How may I serve you
today?” and leaving you with an enthusiastic “My pleasure!” it’s hard not to leave with a smile,
each and every time.
3. Corporate Branding Strategy
Corporate branding is a type of branding strategy focused on creating a persona for a company
as a whole, instead of marketing the brand in separate identities.
It defines how the company presents itself to consumers and even employees.
From the charities the brand supports to the organizations they partner with, their stance on
current events and more, organizations use corporate branding to shape their image for
consumers, shareholders and employees alike.
While we mentioned that tech giant Apple utilizes a product branding strategy for the famous
iPhone, the brand as a whole also uses corporate branding to showcase their values and
connect with consumers on an emotional level.
Take a look at a recent campaign below, which highlights accessibility features for those who are
unable to use their voice. The advert shows Apple’s consideration for the needs of consumers
across all spectrums and abilities, and promotes a more human side of the brand.
The campaign has accumulated over 18 million views as of 2024.
4. Retail Branding Strategy
Retail branding is a type of branding strategy utilized by retailers that aim to shape consumer
perception, typically through physical elements like signage, décor, music, displays, flooring and
light fixtures.
For brands that have both physical and digital storefronts, retail branding within eCommerce
requires consistency in terms of branding elements, to ensure that the brick-and-mortar
experience is as identical as possible to the digital one.
Retail branding is used by:
 Department stores
 Supermarkets
 Specialty stores
 Warehouses
 Discount stores
Ranking second among the world’s largest retailers, Walmart is a prime example of retail
branding at work. The company upped the ante by launching a store redesign in 2021.
Following the launch, eCommerce sales climbed from $43 billion to $53.4 billion. That’s a 24%
jump in just two years, with 2024 set to represent a further increase.
The redesign centered on navigation, to help customers quickly find what they were looking for.
The second phase of the redesign, which started in 2022, included elevating the customer
experience through dynamic displays, new lighting, digital screens and more.
5. Geographic Branding Strategy
Geographic branding is a type of branding strategy that highlights a certain area where a
product or service is exclusively available.
Businesses that typically use geographic branding include:
 Local businesses
 Cities or countries
 Hotels
 Tourist attractions
McDonald’s uses geographic branding across its 40,275 global locations, with each campaign
informed by the cultural background and eating habits in the respective country or region.
While in the U.S. the fast-food chain offers the popular Big Mac and Quarter Pounder®, the
menu in Japan includes the Samurai Mac, Sakura Teritama Burger and other region-specific
deals.
In addition, the portions in Japan are smaller.
How has this geographic approach worked for the golden arches?
McDonald’s Japan is one of the top fast-food chains in the country, with net sales in 2022
reaching 352.3 billion Japanese Yen, or almost $2.5 billion.
6. Cultural Branding Strategy
Cultural branding is a type of branding strategy that aims to establish an emotional connection
with a culture, lifestyle or target group.
Businesses that typically use cultural branding include:
 Tourism companies
 B2B innovators
 Various types of businesses that aim to build brand equity through emotional storytelling
An example of cultural branding is Harley Davidson.
From the early logos containing an eagle with widespread wings to the various slogan
modifications, “Live to ride, ride to live,” and “Screw it, let’s ride,” Harley Davidson has
embodied a lifestyle of free dom, heritage, passion and strength, or the very American dream
— offering a deep and direct connection to their target consumer.
Although the brand has shifted over the years to welcome a more diverse audience (women, for
example!), Harley Davidson’s vision remains unchanged: to sell a lifestyle experience to
consumers who hold the same values near and dear.
7. Personal Branding Strategy
Personal branding is a type of branding strategy that focuses on marketing yourself as a person,
based on your capabilities or unique talent or perspective.
Personal branding is popular among:
 Professionals, such as lawyers, doctors or freelancers
 Celebrities
 Politicians
 Thought leaders
 Influencers
The example that immediately comes to mind in terms of personal branding is Elon Musk.
When you hear his name, the words “Tesla” and “Twitter” (now “X”) likely come to mind. But
Elon Musk has built another brand that is all his own, and it revolves simply around his
name.
Beyond starting Tesla, the next generation of cars, Musk’s unique and often controversial
outlook has led to a cult-like following while also provoking heavily debated opinions that are
never far from the limelight.
Elon Musk is known for his insatiable work ethic (often working more than 100 hours a week),
along with his perseverance and his commitment to his vision, despite facing repeated failures.
Plus, he’s active on social media (particularly the platform he owns) and consistently
engages his followers – so you bet he’s someone you can relate to.
Former school teacher turned entrepreneur, Melyssa Griffin, is another example of personal
branding.
Using friendly and insightful blog posts within her content marketing strategy, she provides
expert advice about how to grow your business through reprogramming internal beliefs.
Melyssa started with a blog and in three years, she managed to turn her hobby into a
multimillion-dollar company. She has mentored over 20,000 people in online courses and
mastermind classes.
Part of her personal branding is her conversational tone, which welcomes consumers and
presents her as trustworthy, helpful and knowledgeable.

8. Co-Branding Strategy
Co-branding is a type of branding strategy that combined the synergy between two or more
popular brands to offer a new original product or service that brings value to consumers.
The new product or service could be a combination of both brands, or it could have an entirely
new brand identity.
The goal of a co-branding strategy, highlighted in the YouTube video below, is typically to
enhance brand awareness or reach new target groups.
An example of co-branding is the strategic partnership between Uber and Spotify in 2015,
known as “a soundtrack for your ride.”
The co-branding strategy, which was initially introduced in 10 locations around the world,
including Sydney, London, and Singapore, allowed Uber customers to select and play their own
Spotify playlists while riding in an Uber.
The initiative, which targeted audiences between the ages of 16 and 25, generated a ton of media
attention and helped boost Spotify’s monthly active user base from 68 million in the first quarter
of 2015 to 96 million in the first quarter of 2016.
9. Activist Branding
Activist branding, also known as conscious branding, is a type of branding strategy in which a
company aims to brand their business based on their values.
Companies that seek to improve their brand sentiment, engagement and loyalty, typically
among Gen Z and Millennial audiences, tend to incorporate their support for various
environmental, social, community or economic causes into their branding strategy.
A well-known example? Sports retail giant Nike.
In the brand’s 2020 socially conscious campaign, “Let’s all be part of the change,” the company
turned their iconic “Just do it” slogan into a “For once, don’t do it” anti-racism message.
Within three days after the ad was released on Twitter, it had 6.7 million views, 100,000 retweets
and 210,000 likes. It also garnered 14 million views on Instagram.
10. Ingredient Branding
Ingredient branding is a type of branding strategy that focuses on a definitive quality of a
product that differentiates the product from its competitors.
One of the most popular ingredient branding examples is DuPont’s brand Teflon. In this case,
the parent company used the name of the non-sticky chemical compound to create a brand all on
its own.
Today, Teflon is a multi-billion-dollar brand, and the famous product is used in various
industries, including automotive, industrial manufacturing, electronics, cabling and more.
11. Online Branding Strategy
Online branding, also known as internet branding, is a branding strategy that uses online
content, such as a website, blog, social media channels or ads to express a company’s
personality, showcase its offering and strengthen its digital positioning.
Starbucks uses online branding to ensure a consistent and visible digital presence across
channels, utilizing user-generated content to help consumers feel like they’re part of the brand.
With 35 million followers on Facebook, 18 million Instagram followers and 11 million Twitter
followers, Starbucks is seemingly doing something right when it comes to online branding.
12. Offline Branding Strategy
Offline branding is a type of branding strategy that aims to present a company’s mission, values
or offering through physical interactions, such as trade shows and event booths, business
lunches, vehicle wraps, billboards or print ads.
Though measuring offline branding performance is more difficult than measuring digital KPIs,
an example is the 2022 Adidas billboard in Dubai that depicted Argentina’s team winning the
FIFA world championship.
Featuring a brilliant victory moment, Adidas combined the ad with its slogan “Impossible is
nothing.”
Which Type Of Branding Strategy Is Right For You?
There’s no one-size-fit of all branding strategy for a single industry. While personal branding
might work best for a local attorney with one location, for example, corporate branding might be
a better fit for a large-scale law firm with 100 locations around the country.
When choosing a strategy for your brand, consider:
1. Your brand’s objectives: Define what you want to achieve, whether it’s raising
awareness about your social responsibility, highlighting a special ingredient in your
product or connecting with consumers based on shared cultural values.
2. Your target audience: Who are you aiming to reach through your brand? Build user
personas for each target group to determine their demographics, likes, dislikes, interests
and other details. Based on this information, you can determine the tactics that will be
most effective in reaching and engaging with them.
3. Your brand identity: What strategy most aligns with your brand identity, and provides
you with the best opportunity to present your identity to consumers?
4. Your industry: Research your competitive landscape to see which strategies are working
for your competitors, and determine how you can outperform them.

Packaging / Labelling: Packaging as a marketing tool and its challenges

Packaging strategies in marketing and what to consider for strong packaging design
Packaging is a vital marketing element. It’s the thing that can make or break a product. Will the
consumer focus on your product and buy it or move on to something else? The packaging will be
a deciding factor.
Therefore, packaging should be a strategy and a solution, working as a vital component in a
focused marketing effort.
Why packaging matters
Consumers do make snap judgements based on what they’re looking at. They look at a product,
and its packaging says something to them. Packaging is eye-catching and inviting, and it’s
critical for brand recognition. New products entering the market must find ways of making an
impact instantaneously and triggering customers’ purchase behavior.
Figures show that 70% of consumers form an impression of a brand just based on the packaging
of its products. 63% consider packaging almost as crucial as the brand itself.
For some brands, the packaging is more recognizable than the product. Think of the iconic
Marmite jar.
Packaging as a marketing tool
Packaging is a critical factor in brand recognition, and therefore it needs to be consistent if
you’re using it to build this. It helps customers identify the type of product you’re offering. If, for
example, it’s a premium product, then the packaging needs to reflect this. Packaging is part of
the product’s marketing messaging.
Key strategic marketing factors come into play when designing product packaging:
 Positioning
 Storytelling
 Communicating brand values
 Building trust
Good packaging is capable of influencing customer behavior in multiple ways. It presents the
marketer with a blank canvas on which to place marketing messages, product information,
slogans and straplines, and the brand logo, of course.
What makes good packaging design?
Packaging design is essential, and it must be good if you’re going to use it to market your
products. Beautiful packaging design goes a long way to winning business. This applies to
customers but also retailers – they want products that will fly off the shelves. Packaging design
can help this happen.
What factors contribute to good packaging design?
 Clarity – don’t make the customer guess what the product inside the packaging is; always
be clear about the product and the brand.
 Consistency – the packaging should reflect the brand and its values.
 Functionality – if the packaging needs to protect the product as well as market it, make
sure it does.
 Practicality – ensure that the product’s packaging makes it easy to stack, display and
deliver.
 Sustainability – increasingly, consumers want packaging that is recyclable and cuts down
on waste.
 Color and typography – the visual design elements in packaging are crucial for its
success.
Tips to improve your packaging design
The factors that determine good packaging design (see above) shouldn’t constrain your
creativity. Look to how your packaging can differentiate your product and your brand while still
performing critical and practical functions.
 Does it align with your product and the market’s perception of it?
 How can you make it stand out on the shelf?
 Can you add something innovative to it without making it impractical or increasing your
packaging costs?
 Should you experiment with different materials?
 Can you use sustainable packaging?
 Will it add to the customer’s unboxing experience?
Unboxing carries considerable weight in packaging strategies. You have the phenomenon of the
unboxing video, which can help create a real sense of anticipation about a product via social
media. This particular packaging strategy can be especially effective for online retailers.
Unboxing can also contribute positively to the consumer experience if your product’s packaging
opens unusually, for example, or uses packaging materials.
Types of packaging and their benefits
There are two broad categories of packaging:
1. For retail
2. For shipping
It’s for retail purposes that innovative and striking packaging design becomes crucial.
Common packaging materials include:
 Paper and card
 Glass
 Plastics
Another material that has a history in single-use packaging is cork. Manufacturers are developing
innovative blends of cork with biodegradable materials to expand their packaging potential.
Paper and card are popular for packaging. They’re easy to apply branding to and they’re
recyclable.
Glass is also highly recyclable and moldable to different shapes. It has the advantage of being
transparent so that you can easily see the product it contains. However, glass is not always an
appropriate packaging material, being fragile and relatively heavy.
Plastics are increasingly problematic due to environmental issues, but they combine the
transparency of glass with durability and versatility. There are more recyclable plastics and
sustainable plastic alternatives on the market.
8 Packaging Design Challenges & How to Overcome Them
Packaging is an essential part of any product, from protecting it during shipping to
communicating its brand and value to the customer. However, packaging design can be a
challenging task, and there are many common problems that brands face.
In this article, we will discuss 8 of the most common packaging design challenges and how to
overcome them. We will also provide some unique and rarely heard-of facts about packaging
design.

1. Sustainability: One of the biggest challenges in packaging design today is sustainability.

Consumers are increasingly demanding sustainable packaging, and brands are under pressure to
find ways to reduce their environmental impact.
There are a number of ways to make packaging more sustainable, such as using recycled
materials, choosing recyclable or compostable materials, and reducing the amount of packaging
used.
2. Protection: Another common packaging design challenge is protecting the product during
shipping. Products need to be protected from damage, moisture, and other environmental factors.
There are a number of ways to protect products during shipping, such as using foam inserts,
bubble wrap, and corrugated boxes.
3. Minimizing Waste: Overpacking is a common problem that can lead to unnecessary waste.
Brands need to find ways to minimize the amount of packaging used without compromising the
protection of the product.
One way to minimize waste is to use custom-sized packaging. This ensures that the packaging is
the right size for the product, and it helps to reduce the amount of empty space in the box.
4. Transportation Costs: The weight and size of packaging can also affect transportation costs.
Brands need to find ways to reduce the weight and size of their packaging without compromising
the protection of the product.
One way to reduce the weight of packaging is to use lightweight materials, such as cardboard or
paper.
5. Unclear Branding: The packaging should also communicate the brand’s message to the
customer. The branding should be clear, concise, and consistent with the brand’s overall identity.
The colors, fonts, and images used on the packaging should all be carefully chosen to create a
cohesive and visually appealing design.
6. Bad Unboxing Experience: The unboxing experience is also an important part of packaging
design. The unboxing experience should be positive and engaging, and it should leave the
customer feeling excited about the product.
The packaging should be easy to open, and it should reveal the product in a visually appealing
way.
7. Cost of Packaging: The cost of packaging is another important factor to consider. Brands
need to find ways to keep the cost of packaging down without compromising the quality or
effectiveness of the design.
One way to save money on packaging is to use recycled materials or to negotiate bulk discounts
with suppliers.
8. Quality of Packaging Materials: The quality of the packaging materials is also important.
Low-quality materials can damage the product or give the impression that the brand is not
serious about its products.
Brands should use high-quality packaging materials that are durable and protect the product from
damage.
Conclusion: Packaging design is a complex and challenging task, but it is essential for the
success of any product. By understanding the common packaging design challenges and how to
overcome them, brands can create packaging that is effective, sustainable, and cost-efficient.

Requirements of Good Packaging:

Role of labelling in Packaging:
https://theintactone.com/2020/11/18/requirement-of-good-packaging/

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