Higher Nationals - Summative Assignment Feedback Form

Student Name/ID Trần Hữu Vương

Unit Title
Assignment Number Assessor Nguyễn Đức Giang

23-6-2024 Date Received

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1st submission
Date Received 2nd
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submission
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P1 P2 M1 M2 D1 D2

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 Signature & Date:

* Please note that grade decisions are provisional. They are only confirmed once internal and external
moderation has taken place and grades decisions have been agreed at the assessment.

Contents
I. Introduction ............................................................................................................................................................... 4

II. Data .......................................................................................................................................................................... 4

III. Examine, using examples, the terms ‘Business Process’ and ‘Supporting Processes’ (P1). .................................. 6

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 1. Business Process ................................................................................................................................................... 6

1.1. Important of Business Process ....................................................................................................................... 7

2. Supporting Process ............................................................................................................................................. 10

3. DFD .................................................................................................................................................................... 12

4. CFD..................................................................................................................................................................... 12

IV. Compare the types of support available for business decision-making at varying levels within an organization
(P2). ............................................................................................................................................................................ 13

1. Decision Making and Decision-Support Systems (DDS) ................................................................................... 13

2. Type of Decision................................................................................................................................................. 14

3. Tool Used............................................................................................................................................................ 16

4. Compare .............................................................................................................................................................. 18

REFERENCE ............................................................................................................................................................. 19

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 I. Introduction
In the current era of blockbuster technology, online video viewing services are no longer
strange but have even become extremely popular. Among them are some online movie
watching sites such as HD Viet, HDonline or Phimmoi,... However, this brand is the most
famous in this field and if you are a true "cinema" It is certainly impossible not to know the
name Netflix. .
My company has become the most popular online video viewing service in the world, and
in some countries it has even become a mandatory standard when choosing to buy
entertainment equipment for users. The name Netflix is becoming more and more popular
and more and more people are using it

II. Data
Dataset

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https://www.kaggle.com/datasets/jackdaoud/marketing-
data/versions/1?resource=download
⮚It is used to recruit data analysts for iFood.
⮚This is a database that represents the marketing of a company or store expressed through
28 variables related to marketing data (ID, Year_birth, Education, Income,
Dt_Customer,....) . More specifically, variables provide detailed information about: 2.240
customer profile information, Products purchased by customer, Campaign success or
failure, Channel performance of the job.
⮚As you can see this image is inside the file name “marketing_data.csv”, it includes all the
data mined from the customers including Customer Unique Identifier, Customer Birth
Year, conditions status of the family, along with the quantity of goods purchased, etc.
along with 28 columns withtheir specifications.

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In the figure below is the data set in the file " " from 28 variables, which are fully included
in figure two. With this dataset, they can ask us to extract data from the current state and
allowthe company to perform Statistical Analysis and Data Visualization of past and
present customers.
⮚An ifood company wants to make the most of its next direct marketing campaign,
scheduled for next month. for this reason A pilot campaign involving 2,240 customers was
carried out,the customers who purchased the foods that would be the appropriate labeled
supply for inclusion in the analysis.

III. Examine, using examples, the terms ‘Business Process’ and

‘Supporting Processes’ (P1).
1. Business Process
A series of activities that are linked together to achieve an organization's goals. Activities
are assigned tostakeholders. They will do a specific job for the purpose of providing a

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product or service, which your Company can use to track, test and monitor your business
processes. Following are some of the business processes for the company:
●Sale process: Also known as the sales cycle – is the method your company needs to
follow in order to sell its products or services to customers. It involves a series of steps,
from the initial contact with the prospect to the final sale. The sales process is similar to
developing a relationship with a new person.
●Plan process: Diagnosing a company's internal strengths and weaknesses, improving its
effectiveness, figuring out how it will compete with rival companies in the future, and
setting measurable progress milestones.
●Reach customer process: Refers to the number of targeted current or potential customers
that you can reach with your marketing message
⮚After analyzing and summarizing the data, it will produce The total cost of the sample
campaign was 6,720MU and the revenue generated by the customers who accepted the
offerwas 3,674MU. Globally the campaign had a profit of -3,046MU and the success rate
of the campaign was 15%
1.1. Important of Business Process
●Reduced risk and expenditure: A business process lays out the most efficient way to do a
job, taking into account future shortcomings. This reduces risk and expense.
●Reduced human error: Tasks are given to people who are more capable, thereby reducing
therisk of human error
●Improved efficiency: Moves and relevant steps are clearly mapped out, which
productivity.
●Collaboration - Working together as a team in a process and optimising the way the
business works.
●Improved customer focus: A business process continuously updates your company with
information relating to the needs of the customer and reviews about the service or product
they receive.
●Effective communication: Using market research and reviews, you can communicate
much better with the customer.

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●Improved time management: Certain activities can be done more efficiently thanks to the
development of strategies and flowcharts.
●Ability to adapt to new technology: Business processes can be improved by taking
advantage of the latest technologies
1.2. Types of data in Business intelligence
All data is not created equal. Some data is structured, but most of it is unstructured.
Structured and unstructured data is sourced, collected and scaled in different ways, and
each one resides in a different type of database.
1.2.1. Structured Data

In this dataset we can see that it is used for structured data such as include (Year_birth,
Education, inhome, Marial_st,...etc).
⮚The use of Structured Data in this dataset will create quite a positive impact for the
company in the future because of the usefulness of structured data, many companies have
used it for analysis., store data.

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⮚With its use the company can manage the data stored in the database or manage the
order, efficiently.
1.2.2. Unstructured data
Unstructured data stores contain a wealth of information that can be used to guide business
decisions, in this section am going to talk about how we got it and how those information
could be useful for our organisation:
●First source would be social media, customers often leave comments on what they like
about the place, the price,... People talk about their opinion on said place in social media a
lot, by collecting these information we can analyse what the customer think about the
place, listing the pros and cons
● Secondly-Email, sometimes people would be interested in doing business inside IFood,
so they send IFood an email expressing said interest. The content would often be how said
spot inside IFood is more attractive than other placesUnstructured data is becoming more
and more an extremely fertile thing today, because it contains a large amount of
information that was once unexplorable, but with the use ofinformation development as it
is today, that information can already be collected and used, and there have been many
large companies in the world that have applied and used unstructured data to exploit
information and data.
1.2.3. Semi-structured data
Collecting semi-structured have become a popular trend for businesses that look forwardto
expanding and gaining profit. Our are no different, here is a list of of information we
collect to further understand the user:
●E-mails.
●Chat conversation.
●Phone conversation
Analysing these data will be helpful and crucial in increase IFood’s gain. Since our client
doesn't have much data for semi-structured data we have gone ahead and encouraged them
to have one because semi-structured data also have the characteristics of the two data

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types mentioned above, these characteristics make the data diverse. With this diversity it
will allow us to customise it based on the status quo or actual condition.
Unclean data

2. Supporting Process
Support processes that support the smooth functioning of business processes. They may not
be directly involved in the creation of the final product or service, but they do play an
important role in ensuring that the overall process runs smoothly, maintaining product
integrity or services developed by key processes, ensure that products and processes adhere
to predefined terms and plans, the supporting processes that accompany the “main
processes” do not usually lead tothe organization's end products, but indirectly contribute
to added value, and documentation, configuration management, verification, training, and
testing are all supporting processes.
⮚For example, in the field of food sales, the support processes will support different parts
as well as many areas including providing information technology, financial and human
resources services, as well as providing goods and services. services for internal customers.
Information technology services protect as well as collect and store customer information,
Finance can know the company's expenses, profits or losses, goods can manage the
quantity of products. If the company lacks or respects any food, Human resources can
manage the employees in the company's departments, ...

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The objective of supporting process
Define necessary to record all the information produced.
Incorporate activities to identify, control, and statistical evaluation of configurations.
Define activities to objectively ensure that software products meet the specified
requirements.
Specify activities (for the acquirer, the supplier or independent organization) to check
software products and services.
Determine activities (customer, supplier or organization independent) to validate the
software products of the software project.
Perform peer review of both technical and administrative aspects
Specify the activities to determine compliance with the requirements, plans and contracts.
Specify a process to analyze and eliminate (solve) the problems (including disagreements),
regardless of their nature or origin, which are discovered during the execution of the
development, operation, and other processes

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3. DFD

FIGURE 1SIGN IN PROCESS

4. CFD

FIGURE 2UPGRADE ACCOUNT PROCESS

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FIGURE 3SEACHING PROCESS

IV. Compare the types of support available for business decision-making at varying levels
within an organization (P2).
1. Decision Making and Decision-Support Systems (DDS)
It helps managers make decisions about the most efficient way to stage deliveries to
loading points based on production requirements, routes and timeframes. Such systems
have powerful analytical capabilities that assist managers in the decision-making process.

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FIGURE 4 SYSTEM AND TECHNOLOGIES FOR BI

2. Type of Decision

2.1. Strategic Levels

2.1.1. Understand
⮚The strategic level is concerned with deciding and developing strategic plans to achieve
strategic goals (or objectives). Organizational mission:oTarget

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GoalsoplanoAgreeoExpected⮚The strategic level needs to scan and analyze the external
environment to find information.
⮚The strategic level helps to achieve the goals in the best possible way, it always ensures
the future of development.
⮚The strategic level involves multiple segments or sections when collecting inputs.
Emerging technology
Competition
Consumer
Choices
Economic, social and political change
2.1.2. Data type used and Executor
⮚The strategic level is concerned with deciding and developing the future plans of the
company so this implementation will always be delegated to the senior management in the
company such as the president, director, deputy director.
⮚The strategic level of information is always mixed from pictures, videos, .....and don't
know exactly, because of these chaos, it always has no fixed structure, so I have concluded
that at this level is the use of unstructured data and
2.1.2. Data type used and Executor
⮚The strategic level is concerned with deciding and developing the future plans of the
company so this implementation will always be delegated to the senior management in the
company such as the president, director, deputy director.
⮚The strategic level of information is always mixed from pictures, videos, .....and don't
know exactly, because of these chaos, it always has no fixed structure, so I have concluded
that at this level is the use of unstructured data and
2.2. Tactical Levels
2.2.1. Understand

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⮚Depending on the type of company and the growth of the company, it can be planned in
the mid-range.⮚The tactical level always focuses on a specific part to analyze and
implement the goal
2.2.2. Data type used and Executor
⮚This level of organization is dominated by middle managers, department heads,
supervisors, etc. Users at this level typically monitor user activities at the operations
management level.
⮚Tactical users make semi-structured decisions. Decisions are partly based on set
guidelines and judgment calls.
2.3. Operational Levels
2.3.1. Understand
⮚The operational level involved in carrying out the day-to-day business transactions of the
organization is considered a short-term operation.
⮚Your company on the go will see concrete results in a short period of time and can
capture the most specific details soon.
⮚Users at this level use to make structured decisions. This means that they have defined
rules that guide them while making decisions.
2.3.2. Data type used and Executor
⮚Because this is the level that is carried out in detail about a specific purpose of the day,
as well as evaluating and analyzing small problems in a large project, the people who do it
in the company will often be groups, teams, members, and low-level managers perform
these tasks.
⮚This will also be a small project that needs to be done and has data for specific analysis
because at this level, structured data will be used to perform.
3. Tool Used
3.1. Tableau

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●Tableau is a software that supports data analysis and visualization (Data Visualization),
widely used in the BI (Business Intelligence) industry. Like Excel, Tableau helps aggregate
data, but at a higher level when it comes to converting this data from series of numbers into
visual images and charts

FIGURE 5 TABLEAU

3.2. Microsoft Power BI

Power BI is a unified, scalable platform for self-service and enterprise intelligence (BI).
Connect and visualize any data, and seamlessly stream visualizations into the apps you use
every day.

FIGURE 6 MICROSOFT POWER BI

3.3. Other tools

- Excel
- My SQL
- Python
- Anaconda

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4. Compare
STT Characteristic Microsoft Power BI Tableau
1 Efficiency Process large It faster but handle
volumes of data limited datavolume
quickly
2 Data sources Limited access to Tableau software
other databases and with access
servers tomultiple data
sources and serversb
3 Easy to use Power BI has the Harder to use when
advantage of ease of you have tolearn
use because it has more
familiar interface
4 Programming Connection used The Tableau
Support with programming Software
language is limited Development Kit can
be implemented in
any of the four
programming
languages - C, C++,
Java, and Python
5 Community Microsoft Power BI More customer
is relatively nascent community
in the market
compared to Tableau
and therefore has a
smaller community
6 Age of life Born and released in Born and released in
2011 2004
7 Price Power BI is cheaper Tableau is more

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 than Tableau expensive
software

REFERENCE
“What is business process”. [Online] at:
https://www.techtarget.com/searchcio/definition/business-process [Accessed 20 june 2024]
“What is supporting process”. [Online] at:
https://uplandsoftware.com/psa/resources/glossary/business-
process/#:~:text=Supporting%20processes%20are%20those%20processes,sub%20processe
s%2C%20decisions%20and%20activities. [Accessed 20 june 2024]
“Types of Information System”. [Online] at: https://www.guru99.com/mis-types-
information-system.html [Accessed 20 june 2024]
“Business process example”. [Online] at: https://www.solvexia.com/blog/what-is-a-
business-
process#:~:text=Examples%20include%3A%20product%20manufacturing%2C%20order,a
nd%20delivering%20products%20to%20customers. [Accessed 20 june 2024]
“Supporting process example”. [Online] at: https://www.viewpoint.co.za/blog/how-to-
identify-three-types-of-processes-in-your-
organisation/#:~:text=Examples%20of%20support%20processes%20include,and%20servi
ces%20to%20internal%20customers. [Accessed 20 june 2024]
“Important of Business process”. [Online] at:
https://www.villanovau.com/resources/bpm/what-is-a-business-
process/#:~:text=The%20Importance%20of%20Business%20Processes,task%20the%20sa
me%20way%20twice. [Accessed 20 june 2024]
“Structured data”. [Online] at https://www.tibco.com/reference-center/what-is-structured-
data#:~:text=Structured%20data%20is%20when%20data,generally%20stored%20in%20a
%20database. [Accessed 20 june 2024]

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Unstructured data”. [Online] at: https://www.netapp.com/data-storage/unstructured-
data/what-is-unstructured-data/ [Accessed 20 june 2024]
“Semi-Structured data”. [Online] at https://en.wikipedia.org/wiki/Semi-
structured_data#:~:text=Semi%2Dstructured%20data%20is%20a,and%20fields%20within
%20the%20data. [Accessed 20 june 2024]

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