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Asm1 Bi Group3
Asm1 Bi Group3
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Table Of Contents
A. INTRODUCTION ..................................................................................................................................................................................................... 4
B. TABLE CONTENT .................................................................................................................................................................................................... 4
I. Examine, using examples, the terms ‘Business Process’ and ‘Supporting Processes’. ...................................................................................... 4
1. What Is Business Intelligence (BI)? .................................................................................................................................................................... 4
2. Business processes ............................................................................................................................................................................................ 6
3. Supporting Processes ....................................................................................................................................................................................... 11
II. Compare the types of support available for business decision-making at varying levels within an organization ............................................. 15
1. Related tools and technologies that can help with business intelligence ................................................................................................... 15
2. Levels of Management Decision Making ..................................................................................................................................................... 24
C. CONCLUSION ....................................................................................................................................................................................................... 28
D. REFERENCE........................................................................................................................................................................................................... 29
List Of Figures
Figure 1 : Business Intelligence ...................................................................................................................................................................................... 5
Figure 2 : Tableau ......................................................................................................................................................................................................... 16
Figure 3 : Microsoft Power BI ...................................................................................................................................................................................... 19
Figure 4 : Sisense.......................................................................................................................................................................................................... 21
Figure 5 : Yellowfin....................................................................................................................................................................................................... 22
Figure 6 : Levels of Management Decision Making ..................................................................................................................................................... 25
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A. INTRODUCTION
Due to our company being in its early stages, the Board of Directors (BoD) has assigned me and the sales group to explore the field
of business intelligence (BI) and its application in improving our company's business processes, particularly in human resource
management and customer relationship management, to make informed decisions in the upcoming years. Our primary task is to
conduct research on the organization's business processes and decision support processes, providing illustrative examples of the
types of data generated by these processes (such as unstructured, semi-structured, or structured data). Additionally, we need to
analyze the existing software used in these processes and decision support systems, evaluating their benefits and drawbacks.
Furthermore, we are expected to gain a comprehensive understanding of the different forms of decision-making support available
within the organization, including operational, tactical, and strategic levels. We will investigate how various elements of business
intelligence can effectively assist each type of decision-making support. In order to achieve these objectives, we will evaluate
different information systems and technologies, specifically those related to business intelligence (BI), that can be implemented in
this context. A comparative analysis will be conducted to determine the most suitable options to meet our requirements. Overall,
our goal is to leverage the power of business intelligence to enhance our company's decision-making processes and optimize its
overall performance in the years to come.
B. TABLE CONTENT
I. Examine, using examples, the terms ‘Business Process’ and ‘Supporting Processes’.
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BI is a broad term that encompasses data mining, process analysis, performance benchmarking, and descriptive analytics. BI parses
all the data generated by a business and presents easy-to-digest reports, performance measures, and trends that inform
management decisions.
BI increases the ability of businesses to control information accurately and effectively, thereby analyzing and mining knowledge to
help businesses predict the trend of service prices and customer behavior. customers, discover potential customers to devise
appropriate business strategies to increase business competitiveness.
BI helps businesses use information effectively and accurately to adapt to the constantly changing environment and fierce
competition in business.
In addition, BI also helps businesses: Make more effective business decisions, determine the position and competitiveness of the
business, analyze customer behavior, determine marketing goals and strategies, predict the future of the business, build business
strategy, retain valuable customers and anticipate potential customers
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2. Business processes
a. Definition
Business process is a repeatable collection of steps a company uses to accomplish a goal. Good processes are crucial to making
progress toward your goals and improving your business’s operations.
The purpose of a business process is to help your company reach a specific target. If you want to accomplish things as a business,
processes allow you to take repeatable, consistent steps forward.
A business process includes at least one of, but not limited to, the following elements:
+ Task/ Activity
+ System
+ Employee(s)
+ Workflow
+ Data
Repeatability: All processes must be designed to be repeated. A process that you don’t intend to repeat is an action plan instead of a
true process. It’s the difference between routine purchases and buying a new facility.
Transparency: Processes also need to be trackable, allowing you to monitor them for success. A good process has built-in data-
tracking steps, allowing you to compare performance and efficacy over time.
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Agility: Processes that are set in stone don’t hold up in the real world. A process should be adaptable to multiple situations so small
changes to the work environment don’t cause delays. Furthermore, a good process should be easy to update in case of more
significant or permanent adjustments.
When your processes meet all three of these criteria, they are more likely to support your business’s goals.
Business processes help keep your company on task, prevent errors, and increase the speed with which your staff can accomplish
their work. Without defined processes, there’s no way to guarantee that anyone does a task the same way twice. Your products or
services may not have consistent quality, data may not be collected consistently, and legal documentation may fail to meet
regulatory standards.
On the other hand, implementing processes provides consistency, which then allows you to offer higher-quality products, services,
and customer service. Well-designed business processes also make your company more efficient. When your staff members
understand how they’re supposed to perform tasks, they accomplish them faster and make fewer mistakes.
c. Examine
Identification: Identifying the specific processes within the organization that need examination. This involves understanding the
inputs, outputs, stakeholders, and objectives of each process.
Documentation: Documenting the steps, activities, and tasks involved in each process. This helps in visualizing the process flow and
identifying areas for improvement.
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Analysis: Analyzing the efficiency and effectiveness of the processes. This involves identifying inefficiencies, redundancies,
bottlenecks, and areas for improvement or optimization.
Optimization: Implementing changes and improvements to the processes to enhance efficiency, reduce costs, and improve quality.
This can include redesigning process flows, automating manual tasks, and introducing new technologies.
Monitoring: Establishing metrics and performance indicators to monitor the effectiveness of the optimized processes. Regular
monitoring allows organizations to identify any deviations or issues and take corrective actions.
Continuous Improvement: Embracing a culture of continuous improvement to ensure that business processes are regularly
examined, refined, and optimized. This involves soliciting feedback from stakeholders, incorporating new technologies and best
practices, and adapting to changing business requirements.
Overall, examining business processes is crucial for organizations to stay competitive, adapt to changing market dynamics, and
achieve operational excellence. It enables organizations to identify areas for improvement, streamline operations, and drive
sustainable growth.
Here are several examples to help you understand how a business process can be helpful for your team or organization:
➢ Hiring process
Hiring new employees for an organization is an example of a business process. A hiring team or human resources department may
take the following steps in this process:
Contact selected candidates to arrange interviews. Interview candidates and select one for the position. Send a job offer for the
candidate to accept.
➢ Delivery management
Delivery management is a business process that involves shipping or transferring products to customers or other companies. This
process may involve the following steps:
Many businesses have processes to manage and resolve customer complaints to provide excellent service. This type of process may
have these steps:
e. Practical examples:
➢ Example 1:
An academic medical center had several schools spread across its campus. It was struggling to foster cross-school coordination since
most processes relied on paper and manual data input. School departments were weighed down by inefficiencies, tight budgets and
limited automation software choices.
The center's information technology department researched business process software and automated student course requisitions,
academic scheduling and bus route coordination. By incorporating the business processes, the medical center benefited from:
A local insurance company is part of a regional chain with multiple offices. Its operations require multiple approvals from various
offices. Since employees handle many tasks through email, many are failing to arrive or be on time. Manual coordination for every
approval is tedious and time-consuming.
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The home office developed a business process to simplify the approval process. Benefits from the process included:
3. Supporting Processes
These are processes that coordinate the development and life cycle of the activities contained in the main processes, ie
organizational and business processes. These processes can be undoubtedly cross processes, so that they contribute to the
achievement of objectives between different areas of the project or company.
The activities are in support processes, aimed at achieving objectives that support other processes that perform a specialized
function. These objectives can point to:
• Define necessary to record all the information produced by the process life cycle activities.
• Incorporate activities to identify, control, and statistical evaluation of configurations as well as of version management.
• Define activities to objectively ensure that software products meet the specified requirements and adhere to established
plans.
• Specify activities (for the acquirer, the supplier or independent organization) to check software products and services.
• Determine activities (customer, supplier or organization independent) to validate the software products of the software
project.
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• Perform peer review of both technical and administrative aspects, where they will inspect the condition of the goods
produced and the activities undertaken.
• Specify the activities to determine compliance with the requirements, plans and contracts. This process can be used by any of
the two parties, where one party (audit) audits the products or activities of the other party (audited).
• Specify a process to analyze and eliminate (solve) the problems (including disagreements), regardless of their nature or
origin, which are discovered during the execution of the development, operation, maintenance and other processes.
The fundamental processes are assisted by supporting processes. A supporting step in the manufacturing example may be hiring
production employees. There may also be subprocesses, options, and actions. For instance, support processes include:
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They are typically same among organizations, in contrast to core processes . Support processes at larger businesses are often more
complex and sophisticated since more people are involved, the organizational structure is taller, and so on. A single individual may
be in charge of a certain support method or duty in a small organization.
➢ Examine
Examining supporting processes involves analyzing their efficiency, effectiveness, and alignment with the organization's goals. This
examination can identify opportunities for streamlining processes, reducing costs, enhancing collaboration, and improving overall
support to core processes. It also enables organizations to identify any bottlenecks, redundancies, or compliance gaps and
implement necessary improvements to optimize supporting processes.
➢ Example :
The payroll department may not be making money for you, but without them, your employees won't get paid. The same goes for
banks, banks only store money but cannot create money, but without them, you have a lot of risk happening to your assets.
➢ Types of data
Information that has been prepared and translated into a well-defined data model is referred to as structured data. The raw data is
mapped into predefined fields, which may subsequently be readily retrieved and read using SQL. SQL relational databases, which are
made up of tables with rows and columns, are an excellent example of structured data.
Because it reduces data redundancy, the relational model of structured data makes use of memory. Structured data, on the
other hand, is more interdependent and less adaptable. Let's have a look at some additional structured data samples. Relational
data is an example.
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3.2 Unstructured Data
Unstructured data is data that exists in its exact unprocessed form. Because of its intricate structure and formatting, this data is
challenging to process. Unstructured data management may arrange data from a variety of sources, such as social media postings,
conversations, satellite images, IoT sensor data, emails, and presentations. Structured data, on the other hand, refers to data that
adheres to pre-defined data models and is simple to analyze. Examples of structured data include alphabetically sorted client
names and appropriately organized credit card numbers. Let's look at some samples of unstructured data after we've defined it.
Word, PDF, Text, and Media logs are a few examples.
Semi-structured data is information that does not live in a relational database but has certain organizational qualities that allow it to
be analyzed more easily. Some processes can be stored in relational databases (it may be difficult for some semi-structured data),
yet semi-structured data exists to save space. XML data is one example.
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Properties Structured data Semi-structured data Unstructured data
Query Structured query allow Queries over anonymous nodes are Only textual queries are
performance complex joining possible possible
II. Compare the types of support available for business decision-making at varying levels within an organization
1. Related tools and technologies that can help with business intelligence
➢ What is a business intelligence tools?
Today, anyone can use these tools to enhance their business. These technologies not only provide the necessary information, but
also enable users to achieve various goals, such as driving growth, addressing immediate concerns, consolidating data into one
location, etc. focus and predict future outcomes."
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➢ Some tools and technologies:
1.1 Tableau
Tableau is a Business Intelligence application that specializes in data discovery and visualization. The program allows you to
effortlessly analyze, visualize, and exchange data without the need for IT intervention. Tableau works with a variety of data
sources, including Microsoft Excel, Oracle, MS SQL, Google Analytics, and SalesForce. Users will have access to well-designed,
user-friendly dashboards. Tableau also provides a number of independent solutions, including Tableau Desktop (for everyone) and
Tableau Server (analytics for organizations), both of which may be operated locally, as well as Tableau Online (hosted analytics for
organizations) and many others.
Figure 2 : Tableau
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➢ Advantage
Intuitive interface: With just a simple drag and drop, users can easily create eye-catching Dashboards. With over 28 standard chart
templates and logical tables, you can quickly customize a variety of report types.
Ease of use: One of the keys to the success of this tool is its ease of use. With just a few simple drag and drop operations, you can
create charts quickly. Businesses can apply it in every department, employee in any industry. This feature is very beneficial for small
businesses, when they do not have a large data team. However, compared to the more optimized tools later, this is not necessarily a
big advantage of Tableau.
Mobile device support: Tableau is one of those tools that understand user desires. You can read the data on any mobile device,
making viewing analytics reports more convenient and easier. Especially when you have a need to go out to meet customers, you
can show the report results immediately on the phone.
Share reports: You can easily share or give access to the dashboard to anyone you want, can make comments, take notes anywhere
on the dashboard. Plus, Tableau gives you a variety of security options to help keep your business data secure.
➢ Disadvantages
Difficulty when analyzing on the chart: Tableau is not optimized when you want to analyze on pre-built dashboards. For long-time
users who are used to the Dashboard for presentation and reporting, when complex analysis and data exploration is required, the
Analytics screen will be used. Users can easily build charts from basic to complex, but when adding layers, filters, digging into the
chart for analysis, it will take a lot of time to customize.
Need technical support: When performing analytics in Tableau, it's easy to get overwhelmed by the vast array of features on the
interface. With complex analytics, sometimes you'll need R or Python intervention before putting data into Tableau Desktop. In
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2018, Tableau introduced a tool for normalizing data called Tableau Prep. However, techniques for data cleaning mostly require SQL
queries. While it has been claimed that non-specialists can easily chart with Tableau, you will always need the intervention of data
engineers. If your team is not yet qualified to use Tableau and related tools, it will take a lot of resources to train more.
Inflexible chart: The number of Tableau charts is very limited, and the ability to customize the elements of a chart. Additionally,
Tableau does not provide automatic report scheduling. Therefore, you will need to do it manually when you need to share data.
Filters are one of the most common causes of workbooks and Dashboards performing poorly in Tableau. You will need to use the
Extract and Data Source filters to limit the amount of data that is included in Tableau.
Microsoft Power BI is an interactive data visualization software product developed by Microsoft with a primary focus on business
intelligence (BI). Power BI is part of the Microsoft Power Platform. Power BI is a collection of software services, applications, and
connectors that work together to turn unrelated data sources into intuitive, coherent insights. Data can be imported by reading
directly from databases, web pages, or structured files such as spreadsheets, CSV, XML, and JSON.
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Figure 3 : Microsoft Power BI
1.3 Sisense
Sisense has an intuitive interface, operating according to the drag-and-drop mechanism. The online community is large, although not
as crowded as Tableau, the resources here are enough for newcomers to get acquainted and use.
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Figure 4 : Sisense
➢ Advantages
Fast Speed: Ask any question and get instant answers without going back to the drawing board for new queries thanks to the in-chip
engine software.
Flexible Integration: Easily integrates with third-party applications such as Google Adwords, Excel, Zendesk, and Salesforce.
➢ Disadvantages
Limited number of charts: The reporting and visualization features are somewhat basic compared to other tools.
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Inconvenience for teamwork: Admins cannot currently edit dashboards, only the owners of the folders and dashboards can publish
changes.
1.4. Yellowfin
Yellowfin BI is an integrated platform that helps users transform their business through data by combining automated data analysis,
interactive dashboards and storytelling. It also enables intuitive filtering of large amounts of data in real time. It facilitates
organization-wide understanding through data sharing and collaborative action. It has a customizable architecture and has the
ability to add an organization’s branding, such as its logo.
Figure 5 : Yellowfin
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➢ Overview of Yellowfin Benefits:
Yellowfin provides you with data you need to understand your business faster. It leverages a single integrated platform alongside
quality enterprise governance and intuitive BI storytelling. With this setup, both enterprises and data professionals can enjoy the
following benefits:
End-to-End BI Solution: Yellowfin makes use of a complete BI stack that can help you with multiple data analytics problems.
Whether you need data transformation, automated insights, or collaboration tools, this software will provide you with the tools you
need. It even comes equipped with robust enterprise governance features that let you use your BI in line with fine-grained security.
With this, it is easier to create detailed approval workflows that let you deploy trustworthy data across the organization.
Easier User Adoption: One of the key characteristics of the Yellowfin software is that it is a single integrated platform. This allows
users to deploy it on-premise or in the cloud–whichever is more convenient for your organization. With this, you can leverage the
software’s business intelligence tools that match your deployment setup, ensuring user adoption across your organization.
More Comprehensible Analytics Results: Yellowfin offers Storyboard, a fully-integrated presentation module, to tell compelling
stories and relay the importance of your data insights. It lets you easily share powerful presentations, combine live and interactive
reports, and use custom text, images, and videos. It is also designed for mobile delivery enabling you to share your presentations on
the go. Commenting and bookmarking content is also allowed to enable a more collaborative and interactive element to the
presentation.
Business Data Transparency: There are many ways to present and digest data. This is why Yellowfin is built to support all types of
dashboards: analytical, operational and strategic. Analytical dashboards simplify data exploration for anyone; they are highly
interactive and link all data together. Operational dashboards empower independent users to access and understand personalized
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information in real-time. Meanwhile, strategic dashboards show you various data sources with high-level summary reports and KPIs
so you can easily monitor what’s important.
Deeper Business Insights: Finding out how to make use of your company’s data is a crucial aspect in any industry. To help you out,
Yellowfin provides automated assistance through the combination of human insight and machine learning. If you need to find an
answer, you don’t have to dig through your data, searching to find the appropriate insight. Instead, all you have to do is ask the
question and the system looks for the data for analysis, runs a series of steps to find the most statistically-relevant result, and
presents it in an easy-to-understand visualization and narratives.
Better Data Visualization: With no coding required, you can easily visualize and explore data with the software’s advanced
visualization. It has over 50 chart types such as trellis charts, infographics, and GIS maps, to help you understand your business in the
right perspective. Data discovery also assists you in exploring and discovering valuable insights as well as spotting trends, patterns,
and outliers.
Management decision making is an essential component of management planning. Awareness the distinctive character of
managerial decisions necessitates an understanding of the sorts of decisions as well as the context in which those decisions are
made. Choosing between alternate courses of action is what decision making is all about. Management decision making is
concerned with the decisions that managers confront in the course of their activities in the company. Making decisions is an
essential part of planning. Decision making may also be divided into three types based on the level at which it occurs.
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Figure 6 : Levels of Management Decision Making
Strategic Decisions - These decisions create the organization's strategies and objectives. These choices are often made at the highest
levels of organizational management.
Tactical Decisions - Tactical decisions are about the strategies employed to achieve organizational goals. Middle and front-line
managers make the majority of tactical choices.
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Operational Decisions - Operational decisions address the ways for delivering value to clients by the organization. Middle and
front-line managers make the majority of operational decisions.
Strategic decision making entails determining the optimal path to achievement. For example, if you are beginning a new firm, you
must examine elements such as cost, time, and target market. How do you categorize decisions in order to find the best
solution?
Strategic decision making will assist you in developing a plan of action and aligning your short-term objectives with the big
picture. Strategic decision-making differs from day-to-day decisions from the standpoint of management. As a manager, you
must allocate duties, convey goals to your team members or external stakeholders, and account for uncertainties. The
judgments you make effect not only you, but the entire corporation. It's a good idea to practice making objective decisions that are
free of bias and prejudice.
There are many features that define strategic decisions. Below are descriptions of different aspects that can help you determine
whether a decision is strategic, prepare for the changes these decisions cause, and create small-scale plans that align with the scale
of a strategic decision:
• Long-term
• Resource intensive
• Calculated
• Top-down
• Complex
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• Uncertain
2.2 Tactical Decisions
Tactical decisions occur with greater frequency and fall into the mid-management level. Often, they relate to the implementation of
strategic decisions.
Examples of tactical decisions include product price changes, work schedules, departmental reorganization, and similar activities.
The impact of these types of decisions is medium regarding risk to the organization and impact on profitability.
The most common type of repeatable decision is the operational decision. These involve the daily business decisions that are done
in high-volume by every business. When a customer contacts your business, places an order, or does any form of interaction, it
involves operational decisions.
This type of decision is essential to every organization, no matter what size, because of how often they are made. When taken
individually, their value isn’t as high as the other decisions because it usually involves a single transaction or customer. But when
gathered, this data becomes extremely valuable. When you consider a decision that’s been made thousands of times a year, its
value increases and often exceeds that of the other types of decisions.
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C. CONCLUSION
In conclusion, our team has been entrusted by the Board of Directors to undertake a crucial research project foc used on
business intelligence for future employment opportunities in the company. Specifically, we are tasked with studying and
applying business intelligence techniques to improve our company's business processes, particularly in human resource
management and customer relationship management. By conducting thorough research on business processes and decision
support processes within the organization, we aim to identify the types of data generated by these processes, such as
unstructured, semi-structured, or structured data. We will also assess the existing software used in these processes, considering
their advantages and disadvantages. Furthermore, our investigation will encompass an understanding of the various forms of
decision-making support available at different levels, including operational, tactical, and strategic decision-making. We will
explore how business intelligence elements can be integrated to enhance these decision -making processes. To achieve our
objectives, we will evaluate different information systems and technologies, specifically those related to business intelligen ce, to
determine the most suitable options for our company's needs. Ultimately, our aim is to leverage the potential of business
intelligence to optimize our company's decision-making processes and overall performance in the years to come. Through our
research and analysis, we will contribute to the growth and success of our organization in an increasingly competitive business
landscape.
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D. REFERENCE
(No date a) What is a business intelligence (BI) tool? – ictsd.org. Available at: https://www.ictsd.org/what-is-a-business-intelligence-
bi-tool/ (Accessed: 25 May 2023).
(No date b) What are strategic decisions? (definition and examples ... - indeed. Available at: https://ca.indeed.com/career-
advice/career-development/strategic-decisions (Accessed: 25 May 2023).
Gaikwad, M. (2023) What is a business process? definition, examples, and advantages, Processology Insights. Available at:
https://blog.processology.net/what-is-a-business-process (Accessed: 26 May 2023).
Incubator, B.P. (2015) What are support processes?, BPI - The destination for everything process related. Available at:
https://www.businessprocessincubator.com/content/what-are-support-processes/ (Accessed: 26 May 2023).
Team, D. (2015) What are operational decisions?, Decision Management Solutions. Available at:
https://decisionmanagementsolutions.com/what-are-operational-
decisions/#:~:text=What%20Are%20Operational%20Decisions%3F%20The%20most%20common%20type,any%20form%20of
%20interaction%2C%20it%20involves%20operational%20decisions. (Accessed: 26 May 2023).
Types of decisions in business intelligence: Sisu Data (no date) Sisu Datas Blog. Available at: https://sisudata.com/blog/types-of-
decisions-in-business-intelligence (Accessed: 26 May 2023).
Difference between structured, semi-structured and unstructured data (2023) GeeksforGeeks. Available at:
https://www.geeksforgeeks.org/difference-between-structured-semi-structured-and-unstructured-data/ (Accessed: 26 May
2023).
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