Muhammad Imran

Email:imran.biz03@gmail.com
Cell#:03464368998
#:03334026708
Skype: imran.sem
CAREER OBJECTIVE:
I feel myself the Right Candidate for SEO /Digital Marketing Position as
I Have ample experience (10 Years+) in the fields of Digital Marketing.
Don't worry, I am the one who is going to work with you and assure,
you will be secure with me. I am very creative in my work and have
the ability to think outside the box.

QUALIFICATION

MBA- MANAGEMENT Virtual University of Pakistan Lahore

(Overall 3.18 CGPA)
B.A (Economics) The University of Punjab Lahore
(1St. Division)
FSC Govt. Islamia College Railway Road Lahore
(1St. Division)
Matriculation Govt. Central Model School Lahore
(1St. Division)

PROFESSIONAL SKILLS AND EXPERTISE:

 Digital Marketing Efforts & Outreaching

 Performance Marketing Channels Optimization
 Skillful & Experienced in PPC Campaign Management
 Highly Experienced for Administering Google Programs (Google AdWords,
Google Analytics, Google Search Console, Google Shopping, Google Tag Manager)
 Google Search, Display & YouTube Campaigns Setup & Optimization
 Google AdWords Campaigns Forecasting through Google Adwords Forecast Planner Tool
 ROI Growth for Google AdWords Campaigns
 SEM Planning, Budgeting & Execution
 Growth Hacking Strategies Development & Execution
 Google Analytics: Goals, Funnels & Attribution Models Setup
 Gooogle Tag Manager Setup & Events Setup
 Bidding Strategies Insights, Research & Competitor Analysis for AdWords Campaigns
 International SEO: Successfully Completed UK, US, UAE and Australia Based SEOProjects.
 Understanding with HTML, JavaScript and Meta Tags
 Expert in Developing Advanced Link Building Strategy complying with Google Algorithms.
 On-Page & Off-Page SEO Strategy Development &Execution
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  PROFESSIONALSUMMARY
 3 Years’ Experience as Performance Marketing Lead at Kualitatem
 2 Year Experience as SEO/SEM Lead at Blueeast Technologies
 2 Years’ Experience as Sr. Marketing Analyst/Team Lead at Confiz/PakWheels
 2 Years’ Experience as Digital Marketing Executive at ESP Interactive Solutions
 1 Year Experience as SEO Manager at Print Usher
 2 Years’ Experience as SEO Team Lead at Alpolink UK

 Work History:

 Kualitatem (Virtual Force) 10 Aug 2020 – Currently Working Lahore

Job Title Performance Marketing Lead 3 Years’ Experience

Core Responsibilities:

Working for Optimizing orient.com.pk Website, performing Following Activities:

 Google Adwords (Search & Display) Campaigns Optimization & ROI Growth for Business
 PPC Campaigns Forecasting, Keywords Research through Google Adwords Keyword Planner
 Kualitee Website PPC Campaigns CPC, CPA Optimization
 Kualitatem website SEO Optimization
 A/B Testing for Conversions Improvement
 Review for Website Technical Issues & Coordination for Fixes with Development Team
 Ecommerce, Conversions, Product Performance & Goals Tracking
 Quality Score Improvement for AdWords Campaigns
 GTM Tags Configuration and Setup
 Performance Marketing (Google Search, YouTube, Display Ads, Remarketing)
 Keywords Research for Finding Best Keywords for Campaigns
 Monitoring CPC, CTR, Conversions and Cost/Conversion
 Writing AD Copies & Optimization for Ads
 Orient.com.pk website Organic Traffic Growth Strategy Development & Execution
 On-page SEO & Off-page SEO Strategy Development & Execution
 SEO Audit for Website (Tools Used: MOZ, SEM Rush, Ahrefs, Raven Tools, Screaming Frog, SpyFu,
Longtail Pro, Majestic SEO)
 Website Analysis & Recommendations for Fixes.
 Google Search Console Audit for Website Critical Issues, Crawl Errors, XML Sitemaps fixes &
recommendation to Development Team.
 SEO Tags (Meta Tags, Robots. Canonical Tags, Alt, H1,H2 etc Setup)
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  Blueeast 4 April 2018 – 06 Apr 2020 Lahore
(Orient Group | Orient Electronics)

Job Title Digital Marketing Lead 2 Years’ Experience

Core Responsibilities:

Working for Optimizing orient.com.pk Website, performing Following Activities:

 Google Adwords (Search & Display) Campaigns Optimization & ROI Growth for Business
 PPC Campaigns Forecasting, Keywords Research through Google Adwords Keyword Planner
 PPC Campaigns CPC, CPA Optimization
 Keyword Match Types execution for AdWords Campaigns; Broad Modifier, Broad Match, Exact
Match, BMM Working
 A/B Testing for Conversions Improvement
 Quality Score Check & Improvement for Google AdWords Campaigns
 Review for Website Technical Issues & Coordination for Fixes with Development Team
 Ecommerce, Conversions, Product Performance & Goals Tracking
 Quality Score Improvement for AdWords Campaigns
 Keywords Research for Finding Best Keywords for Campaigns
 Negative Keywords Setup
 Monitoring CPC, CTR, Conversions and Cost/Conversion
 Writing AD Copies & Optimization for Ads
 Orient.com.pk website Organic Traffic Growth Strategy Development & Execution
 On-page SEO & Off-page SEO Strategy Development & Execution
 SEO Audit for Website (Tools Used: MOZ, SEM Rush, Ahrefs, Raven Tools, Screaming Frog, SpyFu,
Longtail Pro, Majestic SEO)
 Website Analysis & Recommendations for Fixes.
 Google Search Console Audit for Website Critical Issues, Crawl Errors, XML Sitemaps fixes &
recommendation to Development Team.
 SEO Tags (Meta Tags, Robots. Canonical Tags, Alt, H1,H2 etc Setup)
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  Confiz/ PakWheels 28 Dec 2015 – 13 Feb 2018 Lahore

Job Title Sr. Marketing Analyst/ Team Lead 2 Years’ Experience

Core Responsibilities:

Worked for Optimizing PakWheels.com Website, performing Following Activities:

 All Channels (Organic , Paid , Referral, Social) Goals & Traffic Analysis &Recommendations
 PPC Campaigns Forecasting, Keywords Research through Google Adwords Keyword Planner
 AdWords Campaigns Planning & Optimization for Conversions, App Installs & Lead Generation
 Enhancing Facebook (ROAS) through Ads Optimization
 Google Adwords & Facebook Campaigns Targeting, Placements, Budgets, Objectives Setup
 Branded & Non Branded Searches Growth Strategy
 PakWheels Ecommerce Store (AutoShop) Growth, Optimization, Leads
& Conversion Strategy Development
 Ecommerce Goals & Conversion Tracking
 MOZ, Ahrefs, Semrush and other SEO tools Analysis
 ASO for PakWheels React Native App, App Installs, App Ranking, Reviews.
 App Marketing for PakWheels App
 SEO Optimization for PakWheels Website
 Keywords Research, Exploring new Keywords and Content Optimization
 Backlinks Acquisition through PRs, Guest Posts and New Buyouts
 SEO Technical Audit and Fixes
 Landing Pages Keywords Content Optimization
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 ESP Interactive Sol utions 03 Mar 2014 – 01 Feb 2016 Lahore

Job Title Digital Marketing Executive 2 Years’ Experience

Core Responsibilities:
Digital Marketing & SEO for US-Based Clients, performed following activities:
 Google Adwords (Search & Display) Campaigns Management
 Keywords Research & AdWords Campaigns Forecasting through Google Adwords Planner Tool
 Automated & Manual Bidding Strategies Execution for Google AdWords Campaigns
 Quality Score & ROI Improvement for Google AdWords Campaigns
 Campaigns Insight & Overview for CPA | CPC |Conversions
 Google Analytics Overview for Performance indicators; User behavior, Goals Setup,
Funnels, Sessions, Bounce rate, Channels Traffic etc.
 SEO Optimization for Clients Websites
 Keywords Insights & Campaigns Forecasting through Google Adwords Keyword Planner Tool
 Website Audit& Analysis for US-Based Clients Websites
 Comprehensive Keyword Research &Area Based Keyword Suggestions for Clients
 Liaising with International Clients to help them to get more ROI and better results.
 Websites’ Content Audit & Recommendations for Keyword-Content Optimization
  On-page SEO optimization (Meta Tags,H1, H2, keyword density, internal links,
page load times, XML Sitemaps, W3Cvalidation, etc.) 
 Ecommerce, Conversions, Product Performance & Goals Tracking
 Administering Search Engine programs (XML sitemaps, shopping feeds, webmaster tools)
 Competitor Analysis to Track Competitor Strengths &Weakness.
 Google Analytics Review: Custom Reports, Dashboards, Analytical Stats Review
 Goal Setting in Google Analytics
 Comprehensive Traffic Analysis while executing Advanced Analytical Skills.
 Keywords Ranking Analysis and Implementations for Ranking Improvement
 Advanced Link Building Strategy Development & Execution

 PrintUsher 13August 2013 – Feb28 2014 Lahore

Job Title SEO Manager 1 Year Experience

Core Responsibilities:
 Competitor Analysis & SEO Strategy Development
 Execution of SEO Strategy & Monitoring Results
 Traffic, Leads, Conversions Strategy Development & Implementation
 On-page & Off-page Content Strategy Development and Execution
 Comprehensive Website Audit & Analysis
 Communication with Top Management on high-end Goals Achievement& Ongoing Performance
 On-page SEO optimization (Meta Tags, H1, H2, keyword density, internal links, page load times,
XHTML compliance, W3C validation, etc.)
 Administering search engine programs (XML sitemaps, shopping feeds, webmaster tools)
 Advanced Link Building Strategy Development & Execution

 Alpolink UK 1st February 2011 – 5 August 2013 Lahore

Job Title SEO Team Lead 2 Years’ Experience

Core Responsibilities:
 Competitor Analysis & SEO Strategy Development
 Devising SEO, Content & Conversion Goals
 SEO Strategy Development&Execution
 Google Analytics Overview for Performance indicators; User behavior, Goals Setup,
Sessions, Bounce rate, Channels Traffic etc.
 Website Traffic Growth Strategy Development &Execution
 Advanced Keyword Research & Identifying New Opportunities
 Websites SEO Content Audit &Improvements
 Websites Technical Issues Identification &Executions
 White Hat SEO Link Building Strategies Execution
 Comprehensive Website Audit & Analysis
 On-page SEO optimization (Meta Tags, H1, H2, keyword density, internal links, page
load times, XHTML compliance, W3C validation, etc.)
 Administering search engine programs (XMLsitemaps, shopping feeds, webmaster tools)
  Advanced Link Building Strategy Development & Execution
 Communicating with Web Design, Development Team for Better UX/UI,
General Web Functions and Standards
 Google Analytics & Google Web Master Overview
 Working with PHP/Word Press, HTML Scripts

Other Responsibilities:

Content Strategy Development:

 Competitor Analysis
 Advanced Keywords Research:
 Site Architecture& Linking Structure Overview
 Blog Performance Metrics Overview
 Google Webmaster & Google Analytics Review:
 Website Load Time/Performance Overview:
 Social Media Optimization
 Devising Off page SEO Strategy &Execution
 EXTRACURRICULARACTIVITIES
1. Cricket, Games etc.
2. Tourism
3. Book Reading
Personal Information
 Father’s Name » Muhammad Akhter
 D-O-B » 30 November 1988
 Marital Status » Married
 Nationality » Pakistani
 Phone no. » +923464368998
 NIC » 35202-1085506-9