DLL Entrep
DLL Entrep
DLL-Entrepreneurship
A. Content 1. Explain and understand the 2. Cite and explain the Starting, Guiding 3. Discuss Dewey’s philosophy and
Standards Function and Scope of Principle. and Ending principles of teaching and the principles of teaching derived
learning from it.
III. List the materials to be used in different days. Varied sources of materials sustain children’s interest in the lesson and in the learning. Ensure
LEARNING that there is a mix of concrete and manipulative materials as well as paper-based materials. Hands-on learning promotes concept
development.
RESOURCES
A. PRINCIPLES AND STRATEGIES
References OF TEACHING
BY: VICTORINA O. ACERO, Ph.D.,
IV. These steps should be done across the day. Spread out the activities appropriately so that the students will learn well. Always be guided by
demonstration of learning by the students which you can infer from formative assessment activities. Sustain learning systematically by
PROCEDUR providing students with multiple ways to learn new things, practice their learning, question their learning processes and draw conclusions
ES about what they learned in relation to their life experiences and previous knowledge. Indicate the time allotment for each step.
Logo pics of principle
A. Reviewing
previous
lesson or
presenting a
new lesson
judgements about the coordination pursue and attain challenging goals contacts and connections,
of scarce resources. Self-confidence is the belief that persuasive ability, communication
Ronstadt 1984 – dynamic process of together with the other people, things and interpersonal skill.
creating incremental wealth. This can be done in the business. Conceptual competencies –
wealth is created by individuals who Opportunity orientation is the constant related to different conceptual
assume the major risks in terms of awareness of opportunities that exist in abilities which are reflected in the
equity, time and/or career everyday life. behaviors of the entrepreneur, i.e.,
commitment of providing value for Innovativeness is the ability to come up decision skills, absorbing and
some product or service. The product with something different or unique understanding complex
or service itself may or may not be every time. information, risk-taking and
new or unique, but value must Responsibility is their willingness to put innovativeness
somehow be infused by the themselves in situations where they are Organizing competencies – related
entrepreneur by securing and personally responsible for the success to the organization of different
allocating the necessary skills and or failure of the business operation. internal and external human,
resources. Tolerance for failure is using it as a physical, financial and
Drucker 1985 – behavior rather than learning experience technological resources, including
personality trait. Its foundation lies in HOW ENTREPRENEURS THINK team building, leading employees,
concept and theory rather than in Actuate self-assessment and choose training and controlling
intuition. course of action Strategic competencies – related
Gartner 1985 – creation of new Generate multiple decision models to setting, evaluating and
organizations Learn from failure implementing the strategies of the
Hisrich & Brush 1985 – process of firm
creating something new with value Commitment competencies –
by devoting the necessary time and competencies that drive the
effort; assuming the accompanying entrepreneur to move ahead with
financial, psychic and social risks and the business.
uncertainties; and receiving the
resulting rewards of monetary and
personal satisfaction.
Stevenson & Grousebeck 1989 –
pursuit of opportunity without regard
to resources currently controlled.
Hart, Stevenson and Dial 1995 –
pursuit of opportunity without regard
to resources currently controlled, but
constrained by the founders’ previous
choices and industry related
experience.
Shane 2003 – an activity that involves
the discovery, evaluation and
exploitation of opportunities to
introduce new goods and services,
ways of organizing, markets,
processes and raw materials
thorough organizing efforts that
previously had not existed.
Kuratko 2009 – dynamic process of
Developing COUNTRIES
mastery 1. United States – noted to be one of
(Leads to the friendliest countries for
Formative entrepreneurs, home to Apple,
Google, Starbucks, Walmart and Walt
Assessment)
Disney
up period.
7. Hongkong – with the knowledge
based economy, it utilizes its human
resources to make its economy the
best possible through
entrepreneurship such as activities
related to tourism and agricultural
exports which receives strong
support from government and
private sector.
8. Thailand – the extent of government
support to entrepreneurs is very
evident, in its international airport in
Bangkok, a huge section is subsidized
by the Bureau of Small and Medium
Enterprises for the promotion of local
products. Tourism for the
international markets and agricultural
exports are two major sources of
income of Thai entrepreneurs.
9. Malaysia – this country is becoming
friendlier to entrepreneurs which is
apparent in the growing numbers of
businesses which decided to locate
here.
10. South Korea – it emerged from the
Asian financial crisis better than any
other country in the region, home to
Samsung and Kia.
localized
materials did I
use/discover
which I wish to
share with other
teachers?
3.
Textbook
pages
4.
Additional
Materials
from
Learning
Resource
portal
B. Other
Learning
Resources
Session 1 Session 2 Session 3 Session 4&5
IV. These steps should be done across the week. Spread out the activities appropriately so that the students will learn well. Always be guided
by demonstration of learning by the students which you can infer from formative assessment activities. Sustain learning systematically by
PROCEDUR providing students with multiple ways to learn new things, practice their learning, question their learning processes and draw conclusions
ES about what they learned in relation to their life experiences and previous knowledge. Indicate the time allotment for each step.
A. Job and Career Opportunities Factors to consider in starting a Identifying business opportunities Continuation…
Reviewing Factors to Consider in Starting a Business business Types of businesses available to
Identifying business opportunities entrepreneurs
previous
lesson or
presenting a
new lesson
B. New information is important in explaining It is important that the entrepreneur Entrepreneurs can identify more ideas
Establishing the existence of entrepreneurial exploit the opportunity by starting a and opportunities from the types of
opportunities (Schumpeter) business on the right path, with a businesses available to them in the
a purpose foundation solid enough to enable it to community and the country at large.
for the grow, succeed and become
lesson sustainable.
C. Factors to Consider in Starting a Business IDENTIFYING BUSINESS CLASSIFICATION OF ENTERPRISE ACCORDING TO INDUSTRY
Presenting 1. Entrepreneurial opportunities OPPORTUNITIES ACCORDING TO SIZE CLASSIFICATION:
2. Financial stability Entrepreneurial Opportunity – Micro enterprise – asset size not Types of Businesses Based on the
examples/in
3. Self-fulfillment favorable set of conditions that will exceeding P50,000, a home based Philippine Standard Industrial
stances of 4. Helps the family enable the entrepreneurs to create enterprise, operating in makeshift Classification (PSIC)
the new 5. Provide employment to others new products or services by combining or temporary quarters, the owner
lesson resources that will result not only to a heads the enterprise and employs
profit but for the common good of the from one and not more than 10
society and the environment people like vending food such as
New products taho, puto, fishballsetc
New services Cottage industry – asset of
New ways of organizing P250,000 to P500,000, homebased,
D. Ways to Start a New Venture: Most POTENTIAL SOURCES OF FORMS OF BUSINESSES BASED ON
Discussing Frequently Used Forms OPPORTUNITIES OWNERSHIP
Start-up – a company which is
new
recently formed, where the founder
concepts establishes a completely new
and business from scratch
practicing Buying an existing business -
new skills acquiring either the shares of an
#1 existing company or all of the assets
of an existing enterprise.
Franchising – when the “owner of
the company that already has a
successful product or service,
licenses its trademark, trade name
and methods of doing business to
others in exchange for an initial
franchise fee and royalty payments
Jollibee
MangInasal
G. Finding
practical
applications
of concepts
and skills in
daily living
H. Making The critical phase in the entrepreneurial The government has learned to make
generalizati process is actualizing the entrepreneurial and made entrepreneurship a priority
mindset after opportunity recognition, in its economic agenda. The agenda
ons and
when the business idea is put into a final includes the creation of millions of
abstractions form where the details are worked out and new entrepreneurs and a tripling of
about the it is transformed into something of value. the loan amounts made available to
lesson small and medium enterprises.
Discuss the 3 frequently used forms to Explain the opportunity recognition Choose a business in your community
I. Evaluating start a business. process. and explain where category of
learning entrepreneur size it falls
J. Additional Interview a male entrepreneur whose Conduct a survey among 15 high school
activities for business is very successful now using students in our school about a particular
the table checklist provided. product using the survey form
application
or
remediation
V.
REMARKS
VI. Reflect on your teaching and assess yourself as a teacher. Think about your students’ progress this week. What works? What else needs to
REFLECTIO be done to help the students learn? Identify what help your instructional supervisors can provide for you so when you meet them, you can
ask relevant questions.
N
A. No. of learners
who earned 80%
on the formative
assessment
B. No. of learners
who require
additional
activities for
remediation
C. Did the
remedial lessons
work? No. of
students who
caught up with
the lesson
D. No. of learners
who continue to
require
remediation
E. Which of my
teaching
strategies work
well? Why did
these work?
F. What
difficulties did I
encounter which
my principal or
supervisor help
me solve?
G. What
innovation or
localized
materials did I
use/discover
which I wish to
share with other
teachers?
2. Recognize and understand 2. Recognize and v2. Recognize and 2. Recognize and
C. Learning
the market understand the market understand the market understand the market
Competencies/ TLE_ICTAN11/12EM-I-a-1 TLE_ICTAN11/12EM-I-a-1 TLE_ICTAN11/12EM-I-a-1 TLE_ICTAN11/12EM-I-a-1
Objectives (Write
the LC Code)
Content is what the lesson is all about. It pertains to the subject matter that the teacher aims to teach. In the CG, the content can be
tackled in a week or two.
II. CONTENT Development of Business Development of Development of Development of Business
Plan Business Plan Business Plan Plan
III. LEARNING List the materials to be used in different days. Varied sources of materials sustain children’s interest in the lesson and in the learning.
Ensure that there is a mix of concrete and manipulative materials as well as paper-based materials. Hands-on learning promotes
RESOURCES concept development.
A. References
1. Teacher’s
Guide pages
2. Learner’s
Material pages
3. Textbook
pages
4. Additional
Materials from
Learning
Resource portal
B. Other Learning
Resources
s of the new 1991 to integrate and synchronize various provide marketing support to small SEC is the government SEC is the government agency
lesson efforts. The SMEDC has an array of enterprises by means of: agency that gives the that gives the business
programs to assist small businesses. The Exposure in local and business enterprise its legal enterprise its legal
areas of assistance cover finance, international trade fairs, personality. personality.
marketing, training and human resource expositions, trade missions Partnership and Partnership and corporations
development and product development and to various countries-trading corporations need to be need to be registered with the
technology assistance. partners, and other trade registered with the SEC. SEC.
events through the Center REQUIREMENT DOCUMENTS FOR REQUIREMENT DOCUMENTS FOR
for International Trade APPLICANT CORPORATION [Stock (S), APPLICANT CORPORATION [Stock (S),
Expositions and Missions Non-Stock (NS) and Partnership (P)] Non-Stock (NS) and Partnership (P)]
(CITEM) 1. Name Verification Slip (S/NS/P) 15. Name Verification Slip (S/NS/P)
Provision of domestic trade 2. Articles of Incorporation and By- 16. Articles of Incorporation and By-
database including local Laws or Articles of Partnership Laws or Articles of Partnership
suppliers courtesy of the (S/NS/P) (S/NS/P)
Bureau of Domestic Trade 3. Treasurer’s Affidavit/Authority 17. Treasurer’s Affidavit/Authority to
(BDT) to Verify Bank Account (S) Verify Bank Account (S)
Provision of export trade 4. Bank Certificate of Deposit 18. Bank Certificate of Deposit
database and consultation (notarized in place where bank (notarized in place where bank is
services by the Bureau of is located (S) located (S)
Export Trade Promotion 5. Written Undertaking to Change 19. Written Undertaking to Change
(BETP) and the Bureau of Corporate Name by any Corporate Name by any
International Trade Incorporator or Director, Incorporator or Director, Trustee,
Relations (BITR) Trustee, Partner (S/NS/P) Partner (S/NS/P)
6. Registration Data Sheet (S/NS/P) 20. Registration Data Sheet (S/NS/P)
7. Clearance from other 21. Clearance from other government
government agencies agencies
8. Resolution of the Board of 22. Resolution of the Board of
Trustees that the corporation Trustees that the corporation will
will comply with SEC comply with SEC requirements for
requirements for non-stock non-stock corporations
corporations 23. List of members certified by the
9. List of members certified by the Secretary and undertaking to
Secretary and undertaking to submit list of additional members
submit list of additional to SEC from time to time (NS)
members to SEC from time to 24. List of contributors and their
time (NS) corresponding contributions
10. List of contributors and their certified by the Treasurer (NS)
corresponding contributions 25. Affidavit of Affirmation or
certified by the Treasurer (NS) Verification by the Chief Priest,
11. Affidavit of Affirmation or Minister, Rabbi or Presiding Elder
Verification by the Chief Priest, (for religious organizations) (NS)
Minister, Rabbi or Presiding 26. Customs Broker Licenses and PTR
Elder (for religious of at least 2 Officers or Partners
organizations) (NS) (for custom brokerage ) (S/NS/P)
12. Customs Broker Licenses and 27. Articles of Partnership (for limited
PTR of at least 2 Officers or Partnerships, this should be
Partners (for custom brokerage ) executed under oath) (P)
Product Development and Registering with the Social Security Registering with the Social Security
Technology Assistance System (SSS) System (SSS)
For assistance in product design An employer, or any person who An employer, or any person who
and development, the agency to uses the services of another uses the services of another person
approach is the Product person in business, trade, in business, trade, industry or any
Development and Design Center industry or any undertaking undertaking must be registered with
of the Philippines (PDDCP) must be registered with the SSS. the SSS. Social, civic, professional,
For packaging design, testing Social, civic, professional, charitable and other non-profit
and analysis, it is the Packaging charitable and other non-profit organizations, which hire the
Research and Development organizations, which hire the services of employees, are
Center (PRDC) services of employees, are considered “employers.”
The DOST has a number of considered “employers.” GUIDELINES:
research and development GUIDELINES: 4. Single Proprietorships – the owner
institutes that undertake R&D 1. Single Proprietorships – the must accomplish and submit SSS
for new products and product owner must accomplish and Forms R-1 (Employer’s Data Record)
innovations. submit SSS Forms R-1 and R-!A (Initial or Subsequent List of
(Employer’s Data Record) and R-! Employees)
A (Initial or Subsequent List of 5. Partnerships – any of the partners
Employees) should accomplish SSS Forms R-1
2. Partnerships – any of the (Employer’s Data Record) and R-!A
E. Discussing new partners should accomplish SSS (Initial or Subsequent List of
Forms R-1 (Employer’s Data Employees) and submit these forms
concepts and
Record) and R-!A (Initial or together with a photocopy of the
practicing new Subsequent List of Employees) Articles of Partnership. The original
skills #2 and submit these forms together copy of the Articles of Partnership
with a photocopy of the Articles must be presented for
of Partnership. The original copy authentication.
of the Articles of Partnership 6. Corporations – a corporation must
must be presented for accomplish SSS Forms R-1
authentication. (Employer’s Data Record) and R-!A
3. Corporations – a corporation (Initial or Subsequent List of
must accomplish SSS Forms R-1 Employees) signed by its president or
(Employer’s Data Record) and R-! any of the corporate officers or
A (Initial or Subsequent List of incorporators. Submit these forms
Employees) signed by its together with the photocopy of the
president or any of the corporate Articles of Incorporation. The original
officers or incorporators. Submit copy of the Articles of Incorporation
these forms together with the must be presented for
photocopy of the Articles of authentication.
Incorporation. The original copy FOR COMPLETE DETAILS AND
of the Articles of Incorporation INFORMATION, VISIT www.sss.gov.ph
must be presented for
authentication.
FOR COMPLETE DETAILS AND
INFORMATION, VISIT www.sss.gov.ph
F. Developing Legal Requirements Registering with the Cooperative Registering with the Cooperative
mastery (Leads to A new enterprise has to be Development Authority (CDA) Development Authority (CDA)
registered in various government All cooperatives are required to All cooperatives are required
Formative
agencies register with the CDA as per to register with the CDA as
Assessment) The complexity of registration Republic Act 6938/6939 per Republic Act 6938/6939
varies according to the legal form of STEPS: STEPS:
the business 1. Submit 4 copies of the 7. Submit 4 copies of the Articles of
Registering with the Department of Articles of Cooperation Cooperation
Trade and Industry (DTI) 2. Submit 4 copies of the By- 8. Submit 4 copies of the By-Laws
STEPS FOR OVER-THE-COUNTER Laws 9. Submit 4 copies of the Economic
REGISTRATION: 3. Submit 4 copies of the Survey (feasibility study)
A. Obtain application forms Economic Survey (feasibility study) 10. Submit Bond Accountable
(duplicate copy) and fill 4. Submit Bond Accountable Officers (Fidelity, Cash, Surety)
these up completely. Only Officers (Fidelity, Cash, Surety) 11. Capitalization should not be
the owner of the business 5. Capitalization should not be lower than 2000 (depending on the
or his/her Attorney-In-Fact lower than 2000 (depending on the activities registered)
(who is authorized in a activities registered) 12. At least 15 members are
proper legal instrument) is 6. At least 15 members are required
authorized to sign all the required FOR COMPLETE DETAILS AND
forms. FOR COMPLETE DETAILS AND INFORMATION, VISIT www.cda.gov.ph
B. Meet the following INFORMATION, VISIT
requirements (For Single www.cda.gov.ph
Proprietorship):
Must be a Filipino
citizen, at least 18 years
old. Filipinos with
names suggestive of
alien nationality must
submit any of the
following proof of
citizenship: birth
certificate, PRC ID,
voter’s ID, or valid
passport. If the
applicant has acquired
Filipino citizenship by
naturalization, election
or by other means
provided by law, he/she
must submit any of the
following proof of
his/her Filipino
citizenship:
naturalization certificate
and oath of allegiance,
card issued by the
Bureau of Immigration
concepts and
skills in daily
living
Governments, past and present, have Governments, past and present, have Governments, past and present, have Governments, past and present, have
learned to make and have made learned to make and have made learned to make and have made learned to make and have made
entrepreneurship a priority in their entrepreneurship a priority in their entrepreneurship a priority in their entrepreneurship a priority in their
H. Making economic programs. In our country, the economic programs. In our country, economic programs. In our country, economic programs. In our country, the
creation of millions of new entrepreneurs the creation of millions of new the creation of millions of new creation of millions of new
generalizations
tops the 10-point economic agenda, and it entrepreneurs tops the 10-point entrepreneurs tops the 10-point entrepreneurs tops the 10-point
and abstractions also includes the creation of millions of jobs economic agenda, and it also economic agenda, and it also economic agenda, and it also includes
about the lesson through more opportunities to includes the creation of millions of includes the creation of millions of the creation of millions of jobs through
entrepreneurs and a tripling of loan jobs through more opportunities to jobs through more opportunities to more opportunities to entrepreneurs
amounts made available to SMEs. entrepreneurs and a tripling of loan entrepreneurs and a tripling of loan and a tripling of loan amounts made
amounts made available to SMEs. amounts made available to SMEs. available to SMEs.
I. Evaluating
learning
J. Additional
activities for
application or
remediation
V. REMARKS
Reflect on your teaching and assess yourself as a teacher. Think about your students’ progress this week. What works? What else needs
VI. REFLECTION to be done to help the students learn? Identify what help your instructional supervisors can provide for you so when you meet them,
you can ask relevant questions.
A. No. of learners who
earned 80% on the
formative assessment
E. Which of my teaching
strategies work well?
Why did these work?
OBJECTIVE competencies. These are assessed using Formative Assessment strategies. Valuing objectives support the learning of content and
competencies and enable children to find significance and joy in learning the lessons. Weekly objectives shall be derived from the
S curriculum guides.
The learners demonstrates The learners The learners The learners demonstrates
understanding of demonstrates demonstrates understanding of
A. Content
environment and market in understanding of understanding of environment and market in
Standards
one’s locality/town environment and market environment and market one’s locality/town
in one’s locality/town in one’s locality/town
The learner independently The learner independently The learner independently The learner independently
B. creates a business vicinity creates a business vicinity creates a business vicinity creates a business vicinity
Performanc map reflective of potential map reflective of potential map reflective of potential map reflective of potential
e Standards market in one’s market in one’s market in one’s market in one’s
locality/town locality/town locality/town locality/town
C. Learning 3. Recognize the 3. Recognize the 3. Recognize the 3. Recognize the
Competenci Importance of marketing Importance of marketing Importance of marketing Importance of marketing
es/ mix in the development of mix in the development of mix in the development of mix in the development of
Objectives marketing strategy marketing strategy marketing strategy marketing strategy
(Write the CS_11/12ENTREP-Oh-J-10 CS_11/12ENTREP-Oh-J- CS_11/12ENTREP- CS_11/12ENTREP-
LC Code) 10 Oh-J-10 Oh-J-10
Content is what the lesson is all about. It pertains to the subject matter that the teacher aims to teach. In the CG, the content can be
tackled in a week or two.
1. Market (locality/town) 1. Market (locality/town) 1. Market (locality/town) 1. Market (locality/town)
II. 2. Key concepts of market 2. Key concepts of market 2. Key concepts of market 2. Key concepts of market
CONTENT 3. Players in the market 3. Players in the market 3. Players in the market 3. Players in the market
(competitors) (competitors) (competitors) (competitors)
4. Products and services 4. Products and services 4. Products and services 4. Products and services
available in the market available in the market available in the market available in the market
III. List the materials to be used in different days. Varied sources of materials sustain children’s interest in the lesson and in the learning.
LEARNING Ensure that there is a mix of concrete and manipulative materials as well as paper-based materials. Hands-on learning promotes concept
development.
RESOURCES
A.
References
1.
Teacher’s
Guide
pages
2.
Learner’s
Material
pages
3.
Textbook
pages
4.
Additional
Materials
from
Learning
Resource
portal
B. Other
Learning
Resources
Session 1 Session 2 Session 3 Session 4&5
IV. These steps should be done across the week. Spread out the activities appropriately so that the students will learn well. Always be guided
by demonstration of learning by the students which you can infer from formative assessment activities. Sustain learning systematically by
PROCEDUR providing students with multiple ways to learn new things, practice their learning, question their learning processes and draw conclusions
ES about what they learned in relation to their life experiences and previous knowledge. Indicate the time allotment for each step.
Government Support and Legal Continuation….
Requirements
A.
Reviewing
previous
lesson or
presenting a
new lesson
B. The Small and Medium Enterprises (SMEs) Marketing is an organizational function Marketing is an organizational function Let’s Perform:
Establishing are the lifeblood of the economy. Without and a set of process for creating, and a set of process for creating, 1. Together with your groupmates, go
entrepreneurs managing these communicating and delivering value to communicating and delivering value to back to the entrepreneur you have
a purpose
enterprises, there can be no additional customers and for managing customer customers and for managing customer interviewed before. Ask them how
for the production, innovation and contribution relationships in ways that benefits the relationships in ways that benefits the they apply the 7Ps of marketing by
lesson to economic and social development. organization and its stake holders. organization and its stake holders. using the following guide
questions:
a. How do you develop your
product/service?
b. How do you price fairly?
c. How do you provide the right
place for the customer to
The marketing mix decisions are made The marketing mix decisions are made
for influencing the trade channels as for influencing the trade channels as
D. well as the ultimate customers’ well as the ultimate customers’
Discussing solutions, cost, convenience and solutions, cost, convenience and
new awareness of what is being offered in awareness of what is being offered in
concepts the market. the market.
and
practicing
new skills
#1
9. People. All companies are reliant on 12. People. All companies are
the people who run them from reliant on the people who run them
front line Sales staff to the from front line Sales staff to the
Managing Director. Having the right Managing Director. Having the right
people is essential because they are people is essential because they are
as much a part of your business as much a part of your business
offering as the products/services offering as the products/services you
you are offering. are offering.
10. Process.The delivery of your 13. Process.The delivery of your
service is usually done with the service is usually done with the
customer present so how the customer present so how the service
F. service is delivered is once again is delivered is once again part of
Developing part of what the consumer is paying what the consumer is paying for.
mastery for. 14. Physical Evidence. Almost all
(Leads to 11. Physical Evidence. Almost all services include some physical
Formative services include some physical elements even if the bulk of what
elements even if the bulk of what the consumer is paying for is
Assessment)
the consumer is paying for is intangible. For example a hair salon
intangible. For example a hair salon would provide their client with a
would provide their client with a completed hairdo and an insurance
completed hairdo and an insurance company would give their customers
company would give their some form of printed material. Even
customers some form of printed if the material is not physically
material. Even if the material is not printed (in the case of PDF’s) they
physically printed (in the case of are still receiving a “physical
PDF’s) they are still receiving a product” by this definition.
“physical product” by this
definition.
G. Finding
practical
applications
of concepts
and skills in
daily living
H. Making Marketing is the art and science of Marketing is the art and science of
generalizati choosing target markets and getting, choosing target markets and getting,
keeping and growing customers through keeping and growing customers through
ons and
creating, delivering and communicating creating, delivering and communicating
abstractions superior customer value. It is also the superior customer value. It is also the
about the performance of activities that seek to performance of activities that seek to
lesson accomplish an organization’s objectives accomplish an organization’s objectives
by anticipating customer or client needs by anticipating customer or client needs
and directing a flow of need-satisfying and directing a flow of need-satisfying
goods and services from producer to goods and services from producer to
customer or client. It is not only the customer or client. It is not only the
selling of the product or service but selling of the product or service but
supervisor help
me solve?
G. What
innovation or
localized
materials did I
use/discover
which I wish to
share with other
teachers?
The learners demonstrates The learners The learners The learners demonstrates
understanding of demonstrates demonstrates understanding of
A. Content
environment and market in understanding of understanding of environment and market in
Standards
one’s locality/town environment and market environment and market one’s locality/town
in one’s locality/town in one’s locality/town
B. Performance The learner independently The learner The learner The learner independently
Standards creates a business vicinity independently creates a independently creates a creates a business vicinity
map reflective of potential business vicinity map business vicinity map map reflective of potential
market in one’s reflective of potential reflective of potential market in one’s
locality/town market in one’s market in one’s locality/town
locality/town locality/town
3. Recognize the 3. Recognize the 3. Recognize the 3. Recognize the
C. Learning Importance of marketing Importance of marketing Importance of marketing Importance of marketing
Competencies/ mix in the development of mix in the development mix in the development mix in the development of
Objectives (Write marketing strategy of marketing strategy of marketing strategy marketing strategy
the LC Code) CS_11/12ENTREP-Oh-J- CS_11/12ENTREP-Oh- CS_11/12ENTREP-Oh- CS_11/12ENTREP-Oh-J-
10 J-10 J-10 10
Content is what the lesson is all about. It pertains to the subject matter that the teacher aims to teach. In the CG, the content can be
tackled in a week or two.
1. Market (locality/town) 1. Market (locality/town) 1. Market (locality/town) 1. Market (locality/town)
2. Key concepts of market 2. Key concepts of 2. Key concepts of 2. Key concepts of market
II. CONTENT 3. Players in the market market market 3. Players in the market
(competitors) 3. Players in the market 3. Players in the market (competitors)
4. Products and services (competitors) (competitors) 4. Products and services
available in the market 4. Products and services 4. Products and services available in the market
available in the market available in the market
III. LEARNING List the materials to be used in different days. Varied sources of materials sustain children’s interest in the lesson and in the learning.
Ensure that there is a mix of concrete and manipulative materials as well as paper-based materials. Hands-on learning promotes
RESOURCES concept development.
A. References
1. Teacher’s
Guide pages
2. Learner’s
Material pages
3. Textbook
pages
4. Additional
Materials from
Learning
Resource portal
B. Other Learning
Resources
s of the new market research activity and define collection which is normally done Perrault
lesson what are needed to be known and on a face-to-face manner with the McCarthy
why. respondents. BRANDING means:
They can either be semi-structured ‘the use of a name, term, symbol or
discussion with individual or open- design – or a combination of these –
ended questions where the to identify a product.’
interview can probe further to It encompasses the use of brand
understand underlying perceptions names, trademarks and all other
and behavior market research and means of product identification.
analysis (2015), personal Providing products and services with
interviews are a more expensive the power of brand
alternative to FGDs and are It’s all about making differences
generally used in the following To brand a product , it is essential to
situations: teach consumers “who” the products
The topic is too personal or is – by giving it a name and does
sensitive to be discussed in a group “why” consumers should care
or confidentiality of the participant It involves developing mental
is required. structures and assisting consumers
A person’s opinion may easily be organize their knowledge about
influenced by others in the group products and services in simplifying
It is as important to learn as much their decision making.
about what people don’t know BRAND NAME
about a subject, as what they Word, letter or a group of words or
know. letters
Logistic problems may make Many customers are willing are willing
groups impractical to buy a sure thing the next time.
The interview respondents are The connection maybe learned from
executives from competing firms past consumer experience, from the
who would be reluctant to open up company’s promotion or other
in a group situation. advertising agencies.
The interview respondents are TRADEMARK
busy and it is difficult to schedule It is a legal term that includes
group sessions, or it is important to only those words, symbols, or
visit interview respondents marks that are legally registered
individually at their convenience. for use by a single company.
CONSIDERATIONS IN THE USE OF SERVICE MARK
PERSONAL INTERVIEWS IN MARKET It is the same as a trademark
RESEARCH: except that it refers to a service
It can be helpful to use a list of offering.
mostly open-ended questions to
be asked in person or by
telephone.
An in-depth interview gives
participants the opportunity to
express their views.
Interviews typically last from 15 to
40 minutes, but they can last
V. REMARKS
Reflect on your teaching and assess yourself as a teacher. Think about your students’ progress this week. What works? What else needs
VI. REFLECTION to be done to help the students learn? Identify what help your instructional supervisors can provide for you so when you meet them,
you can ask relevant questions.
A. No. of learners who
earned 80% on the
formative assessment
E. Which of my teaching
strategies work well?
Why did these work?
F. What difficulties did I
encounter which my
principal or supervisor
help me solve?
G. What innovation or
localized materials did I
use/discover which I wish
to share with other
teachers?
Content is what the lesson is all about. It pertains to the subject matter that the teacher aims to teach. In the CG, the content can be
tackled in a week or two.
1. Market (locality/town) 1. Market (locality/town) 1. Market (locality/town) 1. Market (locality/town)
2. Key concepts of 2. Key concepts of market 2. Key concepts of 2. Key concepts of market
II. CONTENT market 3. Players in the market market 3. Players in the market
3. Players in the market (competitors) 3. Players in the market (competitors)
(competitors) 4. Products and services (competitors) 4. Products and services
4. Products and services available in the market 4. Products and services available in the market
available in the market available in the market
List the materials to be used in different days. Varied sources of materials sustain children’s interest in the lesson and in the learning.
III. LEARNING Ensure that there is a mix of concrete and manipulative materials as well as paper-based materials. Hands-on learning promotes
B. Other Learning
Resources
marketing and
operations strategy and
plan
Description of the
execution plan and
timeline
Overview of projected
financials that is
containing revenues,
costs, profits and
assumptions.
2. Management and
Organization
Company Name, Logo
and Address
Vision and Mission
statements
Key Personnel
Workforce and Support
Personnel
Organizational Chart
Ownership,
Capitalization,
Compensation and
Incentives
External Management
Support
3. Product/Service Plan
Purpose of the
product/service
Product’s unique features
Material requirements and
sources of supply
Process an equipment that
will be used to
manufacture the
product/render the
service
Production/Service
Process and Controls
Distribution Logistics
Regulatory and other
compliance issues
4. Market Plan
Market analysis which
includes demand and
supply vis-à-vis competitors
date as promised.
10. Pack the goods bought by
customers properly –
loading goods inside a
paper bag should be done
properly
11. Observe the right of
customers – consumers
need protection from
manufacturers who
produce poor quality
goods and from service
providers who provide
inefficient service
PUTTING PRICE TAGS ON GOODS A Business Plan is very important to
BEING SOLD HAVE THE FOLLOWING various parties. Among those who
ADVANTAGES need business plans are the:
The price of an item is Management team
readily available to the Shareholders
buyer Bankers
Eliminates inconveniences Creditors
on both the seller and the Customers
C. Presenting buyer as to the process of Suppliers and
inquiry regarding the prices Employees
examples/instanc
of goods being sold. To gain their confidence, these
es of the new A buyer can save time in stakeholders will have to be
lesson choosing goods because he informed about what are the:
can easily pick out goods Purposes
he can afford Directions
The government can easily Core Business and
monitor stores which are Financial Situation
selling goods at a higher Of the business venture from the
price than the prices time it will start and in the next few
specified by the Price years based on its forecast.
Control Council.
D. Discussing new
concepts and
practicing new
skills #1
E. Discussing new
concepts and
practicing new
skills #2
F. Developing
mastery (Leads to
Formative
Assessment)
G. Finding
practical
applications of
concepts and
skills in daily
living
It is not only the selling of the It is not only the selling of the product or Preparing a business plan draws on a Preparing a business plan draws on a
product or service but more service but more importantly to know and wide range of knowledge from many wide range of knowledge from many
H. Making importantly to know and understand understand the customers very well that the different business disciplines: different business disciplines: finance,
generalizations the customers very well that the product or service meets their need so it sells finance, human resource human resource management,
and abstractions product or service meets their need itself. management, intellectual property intellectual property management,
about the lesson so it sells itself. management, supply chain supply chain management and
management and marketing marketing management.
management.
Discuss the various ways to promote Discuss the various ways to promote a Discuss the 5 basic elements of a Discuss the 5 basic elements of a good
a business. business. good business plan. business plan.
I. Evaluating
Discuss what the rights of the Discuss what the rights of the consumers to
learning consumers to be observed by the be observed by the entrepreneur are.
entrepreneur are.
J. Additional
activities for
application or
remediation
V. REMARKS
VI. Reflect on your teaching and assess yourself as a teacher. Think about your students’ progress this week. What works? What else needs
to be done to help the students learn? Identify what help your instructional supervisors can provide for you so when you meet them, you
REFLECTION can ask relevant questions.
A. No. of learners who
earned 80% on the
formative assessment
E. Which of my teaching
strategies work well?
Why did these work?
F. What difficulties did I
encounter which my
principal or supervisor
help me solve?
G. What innovation or
localized materials did I
use/discover which I wish
to share with other
teachers?
Session 4
Session 1 Session 2 Session 3
Session 5
Objectives must be met over the week and connected to the curriculum standards. To meet the objectives, necessary procedures must
be followed and if needed, additional lessons, exercises and remedial activities may be done for developing content knowledge and
I. OBJECTIVES competencies. These are assessed using Formative Assessment strategies. Valuing objectives support the learning of content and
competencies and enable children to find significance and joy in learning the lessons. Weekly objectives shall be derived from the
curriculum guides.
A. Content The learners The learners The learners The learners demonstrates
Standards demonstrates demonstrates demonstrates understanding of environment and
understanding of understanding of understanding of market in one’s locality/town
environment and environment and environment and
market in one’s market in one’s market in one’s
B. Other Learning
Resources
Session 4
Session 1 Session 2 Session 3
Session 5
These steps should be done across the week. Spread out the activities appropriately so that the students will learn well. Always be
IV. guided by demonstration of learning by the students which you can infer from formative assessment activities. Sustain learning
systematically by providing students with multiple ways to learn new things, practice their learning, question their learning processes
PROCEDURES and draw conclusions about what they learned in relation to their life experiences and previous knowledge. Indicate the time allotment
for each step.
A. Reviewing One Page Business Plan 1. Concept of Entrepreneurship Management is the art of getting Production /Operations Management Practices
previous lesson or A description of the 2. Development of Entrepreneurship things done with and through 1. Plan and control production. Production
problem your 3. Relevance of Entrepreneurship other people. planning control is the key to efficient and
presenting a new
customers have and Entrepreneurs in Economic effective production management.
lesson Your solution (your Development and Society 2. Adopt the standard production models.
product or service) 4. Concept of Entrepreneurs Today Whatever the business needs to produce to
Business model 5. How Entrepreneurs Think be able to sell, it means it is vital to have a
(how you make 6. Entrepreneurial Competencies production process in place that will help the
money) 7. Entrepreneurial Decision Making entrepreneur make certain that the company
Target market (who as Core Competency has a quality product/service that is needed
is your customer 8. Entrepreneurship Career and produced the way it was planned.
and how many of Opportunities for Academic Track 3. Design plant layout for better efficiency.
them are there) 9. Factors to consider in Starting a Layout pertains to the way machines,
Competitive Business workplaces and storage areas are located in
advantage 10. Identifying Business relation to one another.
Management team Opportunities 4. Choose the right machines and equipment.
Financial summary 11. Type of Business Available to The choice of machine and equipment
Funding required Entrepreneurs affects the over-all profitability of your
12. Government Support and Legal business, considerations:
Requirements Operating characteristics
13. 7Ps of Marketing Mix Engineering features
14. Marketing Management Cost
Strategies Qualitative factors
5. Purchase based on needs and on time. It is
imperative to procure the raw materials,
components, machinery, equipment,
supplies and necessary services needed in
the production process on time.
6. Maintain machines and equipment properly.
It is important to keep machines and
equipment in good running condition.
7. Manage inventory/stock well.
Stock/inventory pertains to all the goods a
business has for sale and all raw materials or
6. Financial Plan
At the very least this
section should include your
projected Profit and Loss
and Cash Flow tables, and a
brief description of the
4.4 Technology
4.5 Equipment and Tools
4.6 Milestones
4.7 Key Metrics
7.0 Appendix
D. Discussing new THE 4M’s OF PRODUCTION
concepts and 1. Method. The Manager will
determine the most efficient
practicing new
way or each portion of the
skills #1 process to be done to eliminate
damage to the product and to
eliminate areas where time and
manpower are be wasted.
Controlling waste is the key to
efficient and profitable
production.
2. Manpower. When examining
the Methods you now have in
place what is the ideal number
of people it will take to perform
these methods and what
positions should they be in!
#ow will the personnel be
trained and measured for
performance! What is the
$cycle time% of each part of
the Method.
3. Machines. When examining
your facilities vehicles and tools
J. Additional
activities for
application or
remediation
V. REMARKS
Reflect on your teaching and assess yourself as a teacher. Think about your students’ progress this week. What works? What else needs
VI. REFLECTION to be done to help the students learn? Identify what help your instructional supervisors can provide for you so when you meet them,
you can ask relevant questions.
A. No. of learners who
earned 80% on the
formative assessment
E. Which of my teaching
strategies work well?
Why did these work?
F. What difficulties did I
encounter which my
principal or supervisor
help me solve?
G. What innovation or
localized materials did I
use/discover which I wish
to share with other
teachers?
Session 4
Session 1 Session 2 Session 3
Session5
Objectives must be met over the week and connected to the curriculum standards. To meet the objectives, necessary procedures must be
I. followed and if needed, additional lessons, exercises and remedial activities may be done for developing content knowledge and
competencies. These are assessed using Formative Assessment strategies. Valuing objectives support the learning of content and
OBJECTIVES competencies and enable children to find significance and joy in learning the lessons. Weekly objectives shall be derived from the curriculum
guides.
The learners demonstrates The learners demonstrates The learners The learners demonstrates
understanding of understanding of demonstrates understanding of
A. Content environment and market in environment and market in understanding of environment and market in
Standards one’s locality/town one’s locality/town environment and one’s locality/town
market in one’s
locality/town
The learner independently The learner independently The learner The learner independently
creates a business vicinity creates a business vicinity independently creates a business vicinity
B. map reflective of potential map reflective of potential creates a business map reflective of potential
Performance market in one’s market in one’s locality/town vicinity map market in one’s locality/town
Standards locality/town reflective of
potential market in
one’s locality/town
C. Learning . Demonstrate . Demonstrate understanding . Demonstrate . Demonstrate understanding
Competencies/ understanding Develop the business model understanding Develop the business model
Develop the business model CS_EP11/12 ENTREP-oh-j- Develop the CS_EP11/12 ENTREP-oh-j-
Objectives
CS_EP11/12 ENTREP-oh-j- 13-17 business model 13-17
(Write the LC
13-17 CS_EP11/12
Code)
ENTREP-oh-j-13-17
Content is what the lesson is all about. It pertains to the subject matter that the teacher aims to teach. In the CG, the content can be tackled
in a week or two.
II. CONTENT
III. LEARNING List the materials to be used in different days. Varied sources of materials sustain children’s interest in the lesson and in the learning. Ensure
that there is a mix of concrete and manipulative materials as well as paper-based materials. Hands-on learning promotes concept
RESOURCES development.
A. References
1. Teacher’s
Guide pages
2. Learner’s
Material
pages
3. Textbook
pages
4. Additional
Materials
from
Learning
Resource
portal
B. Other
Learning
Resources
Session 4
Session 1 Session 2 Session 3
Session 5
These steps should be done across the week. Spread out the activities appropriately so that the students will learn well. Always be guided by
IV. demonstration of learning by the students which you can infer from formative assessment activities. Sustain learning systematically by
providing students with multiple ways to learn new things, practice their learning, question their learning processes and draw conclusions
PROCEDURES about what they learned in relation to their life experiences and previous knowledge. Indicate the time allotment for each step.
A. Reviewing According to: HUMAN RESOURCE MANAGEMENT The resources you need, in
previous Noe PRACTICES order to run your business and
Hollenbeck produce the goods or services,
lesson or 1. Design an effective
Gerhart are people, methods, materials
presenting a Wright recruitment strategy. and machines. To have all these
new lesson Human Resource Management (HRM) Recruitment is "any practice or resources, you need money. It
refers to the policies, practices and activity carried on by the is important that you know how
systems that influence employees’ to gather, organize, coordinate
behaviour, attitudes and performance
organization with the primary and record the money or
purpose of identifying and financial resources of your
attracting potential employee." business. This is called financial
However, because of differences in management.
companies’ strategies, they may
assign different degree of
importance to recruiting. In
general, all companies have to
make decision in three areas of
recruiting, personnel, policies,
recruitment sources, and the
characteristics and behavior of the
recruiter. These aspects of
recruiting have different effect on
who the organization ultimately
hires. An applicant's decision to
accept a job offer-- and the
organization's decision to make the
offer--depend on the match
between vacancy and applicant
characteristics.
2. Adopt a good selection
process.
Selection is the "process by which
the organization attempts to
identify applicants with the
necessary knowledge,skills,
abilities, and other characteristics
that will help the organization
achieve its goals." The process of
selecting the employees varies
considerably from organization to
organization, and from job to job.
8. Determine the
Entrepreneur’s Role in the
Business. Many small businesses
begin with founder-owner doing all
the management functions of
marketing, production, human
considered to be "future
looking" and have forecasting
value to those within the
company.
J. Additional
activities for
application or
remediation
V. REMARKS
VI. Reflect on your teaching and assess yourself as a teacher. Think about your students’ progress this week. What works? What else needs to
be done to help the students learn? Identify what help your instructional supervisors can provide for you so when you meet them, you can
REFLECTION ask relevant questions.
A. No. of learners
who earned 80% on
the formative
assessment
B. No. of learners
who require
additional activities
for remediation
C. Did the remedial
lessons work? No. of
students who caught
up with the lesson
D. No. of learners
who continue to
require remediation
E. Which of my
teaching strategies
work well? Why did
these work?
F. What difficulties
did I encounter
which my principal
or supervisor help
me solve?
G. What innovation
or localized
materials did I
use/discover which I
wish to share with
other teachers?
CONTENT
III.
List the materials to be used in different days. Varied sources of materials sustain children’s interest in the lesson and in the learning. Ensure
LEARNING that there is a mix of concrete and manipulative materials as well as paper-based materials. Hands-on learning promotes concept development.
RESOURCES
A. ENTREPRENEURSHIP BY DR.
References EDUARDO A. MORATO, JR
1.
Teacher’s
PP.89-205
Guide
pages
2.
Learner’s
Material
pages
3.
Textbook PP.89-205
pages
4.
Additional
Materials
from
Learning
Resource
portal
B. Other
Learning
Resources
B. Financial forecasts project a Balance Sheet STEPS IN GENERATING CONTENTS OF THE BUSINESS PLAN
Establishing financial situation the business BUSINESS REPORT THE BUSINESS CONCEPT AND THE
owner should be aiming for.
a purpose 1. Determine the scope BUSINESS MODEL
These are important
for the reference tools to help (purpose) of the report A business concept contains the
lesson guide business 2. Consider the target essence of the enterprise in a concise
planning audience (readers) but powerful manner. It stresses the
Key documents for
attracting funding.
3. Gather and organize value of the product offering to the
Investors and creditors the supporting target customers who would most
will use them to assess information (research) likely buy it.
the soundness of the 4. Analyse and weigh the The product concepts must then be
D. If income exceeds business Cash Flow SOUND FINANCIAL In turn the key result areas must be
Discussing expenses, the business will have MANAGEMENT PRACTICES rendered into quantified
effectively made a profit.
new The resources you need, in performance measurements
If expenses exceed income, a
concepts loss would have been made. order to run your business and otherwise called performance
and A profit and loss statement is a produce the goods or services indicators. These performance
practicing great tool for identifying items of are men, materials and indicators or PIs serve as the
new skills high expenditure or expenses
machines. To have all these aspirational scorecard of the
#1 that were unproductive in
producing profit. resources, you need money. It enterprise managers and the
By analysing the profit and loss is important that you know how motivational results of the investors.
statement, the entrepreneur can to gather, organize, coordinate However the Pls must be actually be
better control business and record the money or credible to the business audience in
expenditure and thereby
potentially increase profits. financial resources of your mind
business. This is called financial
management.
When the entrepreneur
manages the money of the
business, it is one’s job to look
for money needed for your
business and to see to it that
the money provided for the
business is used effectively and
efficiently.
SOUND FINANCIAL
MANAGEMENT PRACTICES
8. Seek the services of a good The third section of the business plan contains
accountant. If the information about the business proponents or
entrepreneur is not an stake holders. There are four types of
accounting graduate or does stakeholders:
not have any background in resource mobilizer and financial
accounting, it is best to avail backers
of the services of a good technology providers and
accountant to set up the applicators
firm’s books of accounts and governance and top management
to initiate him/her into the operating and support team
recording process. Once get
used to it, recording will If the business plan readers are the resource
almost be mechanical and providers, then they will want to know who
routine. Doing it regularly else are on board to share the burden of
will be very helpful like in raising money to see the whole thing through.
paying taxes, meeting cash If the business plan readers are technology
requirements, payments of providers, they will want to know if there will
debts in time and business be sufficient funds to pay for the technology.
expansion in the future. If the business plan readers are the
9. Manage enterprise funds governance and top management team, then
properly. Managing funds is they will want to know what strategies and
not simply maintaining performance indicators are being proposed.
sufficient cash for the If the business plan readers are the
business operations, but implementing, operating and supporting
entails a more teams, they will want to know what programs,
comprehensive approach activities, task, and resource would be in
than just having ready cash. place.
Part of this is knowing the THE TARGET CUSTOMERS AND THE MAIN
possible sources of funds, VALUE PROPOSITION
like friends, family members, The fourth section of the business plan is the
banks and other lending target customers and the main value
institutions. It is also proposition.
important to budget the cash The business proponent must be
properly and that there is an very precise about the target
internal control so that cash audience or target customers.
is available whenever it is Target customers must be of
needed. sufficient size, sufficient paying
capacity and have sufficient interest
to purchase the products being
offered by the enterprise.
The main value proposition is the
unique selling proposition of the
enterprise.
Knowing where the target
customers are exactly concentrated,
the business plan should then
pinpoint what the customers buy,
CLASSROOM
Many high school courses are teaching the
skills of entrepreneurship. In such courses the
teacher can give the students many types of
challenges to develop a business plan for.....
* a business needed in your town
* a business using your own personal skills
and talents
* a business that involves exports to another
country
* a home-based business
* a business that could be started with $1,000
* a business that would require $50,000 to
start
* a business that would require $1,000,000 to
start
* a franchise that you develop and offer
nationally
* a service business
* a partnership between two students in the
class
* a corporation formed by small groups in the
class
* for the worst possible business idea you can
imagine ...try it, you will be surprised.
For adult students it is critical to help them
actually start a business...because that is why
an adult is taking the course. In this case you
must deal with realities of finance, skills, and
personal abilities. They are beyond the time
for dreaming and need help to get started.
TRY PACE
You can find real examples of a business plan
in the PACE Entrepreneurship Training
Materials available from The Ohio State
University. PACE is developed at three levels,
1). for beginners, 2).for more advanced
students, and 3). for the adults that are ready
to start a business. See information under the
curriculum section of this web page.
The following activity is designed for you to
give students a chance to learn how to plan a
business and experience the process of
decision-making that will enable them to do
the real thing some time in their lives.
Travel services
Musical group
Repair services (shoes, electrical
equipment, cars, clothing, etc.)
I. Evaluating
learning
J. Additional
activities for
application
or
remediation
V.
REMARKS
VI. Reflect on your teaching and assess yourself as a teacher. Think about your students’ progress this week. What works? What else needs to be
REFLECTIO done to help the students learn? Identify what help your instructional supervisors can provide for you so when you meet them, you can ask
relevant questions.
N
A. No. of learners
who earned 80%
on the formative
assessment
B. No. of learners
who require
additional
activities for
remediation
C. Did the
remedial lessons
work? No. of
students who
caught up with
the lesson
D. No. of
learners who
continue to
require
remediation
E. Which of my
teaching
strategies work
well? Why did
these work?
F. What
difficulties did I
encounter which
my principal or
supervisor help
me solve?
G. What
innovation or
localized
materials did I
use/discover
which I wish to
share with other
teachers?
NOTE: CS_EP11/12 ENTREP-oh-j-18-23 DISCUSSION DONE. FOR IMPLEMENTATION LAST REQUIREMENTS