Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 1 views

    Untitled Document

    Uploaded by

    siddiqsheikh13

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Untitled Document

    Uploaded by

    siddiqsheikh13
    1 views3 pages

    Original Title

    Untitled document (1)

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    1 views3 pages

    Untitled Document

    Uploaded by

    siddiqsheikh13

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    SWOT analysis ( McDonalds )

    STRENGTHS

    Extensive Global Presence:

    McDonald’s runs 40,000+ restaurants across 100+ countries, serving over 69 million people
    daily. This extensive network maximizes profitability through economies of scale and wide
    customer reach.

    Global Brand Recognition:


    McDonald's is one of the most recognized brands worldwide.This recognition enables
    McDonald's to attract customers globally and maintain a strong market presence in various
    countries and cultures.

    Early Market Movers:

    McDonald’s started early in the fast-food industry, opening its first restaurant in 1940. This early
    move helped establish its brand globally, known for reliable quality and service consistency.
    Being a pioneer has allowed McDonald’s to lead in recognizing and adapting to industry trends,
    maintaining its competitive edge.

    Menu Diversity:
    McDonald's offers a diverse menu with options like burgers, fries, salads, wraps, and breakfast
    items such as Egg McMuffins. The variety ensures that customers can find something they
    enjoy, no matter where they are in the world.

    Technological Innovation:

    McDonald's is getting ready for the future by using new technologies like self-service kiosks and
    mobile ordering. These changes make McDonald's look modern and forward-thinking in the
    fast-food industry.

    WEAKNESSES

    High Employee Turnover:

    McDonald's has a high employee turnover rate, which can increase training costs.

    Dependence on suppliers:
    McDonald's relies on a few key suppliers for ingredients, which can be risky.
    Health Concerns:

    The fast-food business, especially McDonald’s, has faced criticism for contributing to health
    problems such as obesity and diabetes.

    Complex Menu:

    Having more options can also make it harder to keep things moving smoothly in the kitchen and
    might take focus away from their most famous foods.

    OPPORTUNITIES:

    Innovative Products:

    Innovation helps businesses stay ahead, and McDonald’s can lead by making new and tasty
    foods for the next generation of fast food.

    Expansion into new markets:


    McDonald’s can open restaurants in places where they haven’t been before. This helps them
    reach more customers and grow their business globally.

    Increasing plant-based options:

    McDonald's can attract more customers by adding new plant-based foods to their menu. This
    trend is growing as more people look for vegetarian and vegan options.

    Embrace Health and Wellness Trends:

    In a world where consumers are becoming more health-conscious, McDonald’s may capitalize
    by introducing healthier menu options.

    Expansion of McCafé:

    With the coffee business booming, McDonald’s may grab the opportunity to make McCafé a
    more prominent brand.

    THREATS

    High Competition:McDonald’s faces intense competition from national,


    international, and local food merchants.
    Changing Consumer Preferences:
    McDonald’s offerings may lose relevance as people accept better lifestyles and become more
    environmentally sensitive.

    Rising Costs:

    Raw material, labor, and operational cost increases can all harm profit margins. If these costs
    are passed on to customers, sales may drop.

    Reputation management:
    Negative publicity or social media campaigns could harm the brand's image.

    You might also like