Home Screen Publishing: Mobile Advertising Done Right
Home Screen Publishing: Mobile Advertising Done Right
Home Screen Publishing: Mobile Advertising Done Right
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Phone Desktop
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and we own it. Deals & content find you. No searching involved. Zero taps.
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FORMAT
Full color graphic
ENGAGEMENT
100% view Home Screen Banners 20+% Total Engagement Home Screen Banners + Full Screen Ad
AUDIENCE
9+MM Opt-in Users Feature & Smart Phones 100% Opt-in 1BN Impressions Monthly Nationwide Reach Full Demo and Geographic Time and Date Specific Content Sponsorship Behavioral Survey Results
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CALLS TO ACTION
Branding coupled with: Coupons Click to Call, SMS, WAP, Launch
TARGETING
GROWTH
Q4 2011 ~ 20MM Q2 2012 ~ 60MM
PARTNERS:
Copyright 2011 Mobile Posse, Inc. All Rights Reserved
Content Verticals
Our audience craves content. Match your brand with content users are already engaging with on a daily basis
Full Demo
For a completely relevant experience, our audience provides their AGE, GENDER and ZIP
Retargeting
Target creative based on user interest Instantly display creative based on survey results Use captured data to individually target unique creative based on previous survey or campaign results
Language
Spanish language ads are sent only to a device where the subscriber has set their language preference to Spanish
Category Idle Screen Mobile Web Mobile Web Mobile Web In-application
Goals
Branding/informational campaign promoting Memorial Day Sale event Educates, informs users about Ace Memorial Day Sale on Banner, Offer Screen Summarizes selected sale offer on seasonal item on Offer Screen
Success Factors
Timely message (sales event) Variety in promoted items/messaging Special pricing encourages near-term purchase
RESULTS
18% average CTR Post campaign user survey discovered a 30% lift in store visits among exposed users Survey also discovered a 40% lift in store visits among users exposed to both Ace Hardware creative units
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RESULTS
29.7% Average Daily Engagement Rate Over course of campaign 100% of target audience interacted with creative On average, 7% of daily users reached the Wawa mobile site Delivered 106,000 Philadelphia area consumers to Wawas mobile site in the month of December, 2010
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Success Factors
Timely message/delivery (5PM) Clarity of messaging & creative Emphasis on value resonates with customer base
Educates, informs users about DQ Sweet Deals on Banner, Offer Screen Summarizes Sweet Deals offer on final screen Agency provided planning and creative
Features
Banner Ad - Phones
receive Ad as Banner and in Recent Offer Menu Offer Detail 22% CTR Offer Summary 61% of previous screen
RESULTS
Effective complement to traditional media campaign 54% of all unique users viewed the ad through the Banner or Recent Offer Menu
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Other recent advertisers: Copyright 2011 Mobile Posse Inc. All Rights Reserved 10
RESULTS
88% of users planned to watch the 2011 VMAs 141,258 of 150,000 respondents completed the survey
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Mobile Posse Reaches More of Miami & Dallas Than Local Media
Our Miami audience is nearly double that of the Miami Herald and Miamis No.1 radio station WLYF-FM combined
1000000 900000 800000 700000 600000 500000 400000 300000 200000 100000 0 MP Audience Miami Herald* WLYF-FM **
Our Dallas audience is nearly double that of the Dallas Morning News and double that Dallas No.1 radio station KHKS-FM
800000 700000 600000 500000 400000 300000 200000 100000 0 MP Audience Dallas Morning News* KHKS-FM**
Our NYC audience is approximately 170% more than that of the New York Daily News and the New York Post
1000000 900000 800000 700000 600000 500000 400000 300000 200000 100000 0 MP Audience New York Daily New York Post* WLTW-FM** News*
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Our NYC audience is approximately 170% more than that of the New York Daily News and the New York Post
1000000 900000 800000 700000 600000 500000 400000 300000 200000 100000 0 MP Audience New York Daily New York Post* WLTW-FM** News*
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Network Reach
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Demographic Selects
Cross Tab Demographic Selections HH Inc 50K+ and Hispanic Age 25-44 Female Smartphone User Feature Phone User Extensive Survey Capabilities also exist within the program
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THANK YOU
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