Department of Media, Culture, and Communication MCC-UE.1306 Global Media Flows
Department of Media, Culture, and Communication MCC-UE.1306 Global Media Flows
Department of Media, Culture, and Communication MCC-UE.1306 Global Media Flows
Course Description
This class examines the intersecting dynamics of media genres and geo-linguistic cultural
markets in the configuration of global and regional media flows. It looks in particular at the way
media genres travel and how their circulation raises issues about the cultural power of certain
media narratives in specific historical, political and social conditions of consumption. We will
examine the battle for national, regional, and global media markets as a struggle for the
“legitimate” cultural and political view of the world expressed through information (news),
scientific discourse (documentaries), and popular culture (films, telenovelas, reality television,
music) to understand the complex global flow of television programs and films.
Learning Outcomes
Define the defining characteristics of specific media genres
Outline the particular global and regional flows of specific media genres
Demonstrate the consequences of particular media flows on definitions of local and regional
culture
Analyze broader power relations evident in how media genres and forms flow at
transnational levels
Critique concepts of authentic and legitimate culture in relation to the global, regional, and
local meanings of specific media genres and products
Articles
Required readings will be available on the NYU Brightspace site.
Assignments
Class participation
You are expected to complete the assigned reading before each class and to participate
actively in all class discussions. Your participation grade is based on quantity and quality of
in-class participation. You are expected to come to class prepared and to discuss the
readings critically.
2 short papers
You will be required to write two short papers on the separate sections of the course. These
two papers will be guided critiques of media flows and the industrial and cultural dynamic of
media genres. In these papers you should show an in-depth involvement with the issues
addressed, and the capacity for building your reflections upon the readings.
Papers should be typed, double-spaced, and 5-6 pages in length.
Due Dates:
Short paper 1: Sept. 29th
Short paper 2: November 3rd
Course Policies
Religious observances
Students with religious observances that may interfere with the class schedule need to see
me at the beginning of the semester to talk about your schedule.
Academic dishonesty and plagiarism
“Academic integrity is the guiding principle for all that you do […] you violate the principle
when you: cheat on an exam; submit the same work for two different courses without prior
permission from your professors; receive help on a take home courses without prior
permission from your professors; or plagiarize. You plagiarize when, without proper
attribution, you do any of the following: copy verbatim from a book, article, or others media,
download documents from the Internet; purchase documents; paraphrase or restate
someone else’s facts, analysis, and/or conclusions” (See School of Education Bulletin,
2004-6, p. 174)
Cheating or plagiarism will not be tolerated under any circumstance and will result in a
failure of the assignment and possible failure of this class
Grading
Late papers and assignments will be graded down 5 points for every day late. Papers and
assignments will not be accepted once they are more than 5 days late and will automatically
result in a grade of F (0%).
Participation in class is required, based on the completion of readings / video assignments
before class.
Your grade will decrease by a full point for every two classes you miss (i.e. from B to B-).
You must notify me in advance if you are going to miss a class or a deadline, and you will
need a legitimate excuse.
Student Resources
Academic accommodations are available for students with disabilities. Please contact the
Moses Center for Students with Disabilities (212-998-4980 or mosescsd@nyu.edu) for
further information. Students who are requesting academic accommodations are advised to
reach out to the Moses Center as early as possible in the semester for assistance.
Writing Center (Washington Square): 411 Lafayette, 4th Floor. Schedule an appointment
online at https://nyu.mywconline.com or just walk-in.
Schedule of Classes
Week 1 – Introduction: Globalization and Media flows
Supplementary bibliography
Chalaby, J. (2005). From internationalization to transnationalization. Global Media and
Communication 1(1), pp. 28-33.
Supplementary bibliography
Christensen, M. (2013). TransNational Media Flows: Some Key Questions and Debates.
International Journal of Communication 7, 2400-2418
Supplementary bibliography
McChesney, R. (2000). The political economy of communication and the future of the field.
Media Culture & Society, 22(1): 109-116
Supplementary bibliography
Doyle, G. (2002). Introduction to media economics. In Understanding media economics (pp. 1-
15). New York, NY: Sage.
Week 3 – Cultural Studies, Cultural Proximity and Geolinguistic Markets
Tue. Sept. 19: Cultural Studies and the relevance of cultural proximity
Straubhaar, J. (1991). “Beyond Media Imperialism: Asymmetrical Interdependence and
Cultural Proximity," Critical Studies in Mass Communication 8, 1-11.
La Pastina, A. and Straubhaar, J. (2005). Multiple proximities between television genres and
audiences. Gazette: The International Journal for Communication Studies, 67(3), 271-288
Supplementary bibliography
Havens, T. (2006). Studying global television merchants, In Global television marketplace
(pp. 1-11). London, UK: British Film Institute.
Bielby, D. and Harrington L. (2008). The continued relevance of genre. In Global TV
exporting television and culture in the global market. New York, NY: NYU Press
Supplementary bibliography
Zhu, Y. (2008). Transnational circulation of Chinese language television dramas. In
Television in Post-Reform China: Serial dramas, Confucian leadership and the global
television market (pp. 101-125). New York, NY: Routledge.
Short Paper 1: “Main theoretical approaches to the concept of media flows” Sept. 29th
Week 5 – World regions: South Asia, the Middle East and Africa
Supplementary bibliography
Abu-Lughod, L. (2002). Egyptian melodrama, Technology of the modern subject. In F.
Ginsburg, L. Abu-Lughod, B. Larkin (Eds.) Media worlds: anthropology on new terrain (pp.
115-133). Berkeley, CA: UC Press.
Salamandra, C. (2011). Spotlight on the Bashār al-Asad Era: The Television Drama
Outpouring. Middle East Critique, 20(2), 157-167
Gilboa, E. (2008). Evolution of the Israeli Media. Middle East Review of International Affairs,
12(3), 88-101
Supplementary bibliography
Sparks, C. (2009). South African media in transition. Journal of African Media Studies, 1(2),
195-220
Mano, W. (2005). Exploring the African view of the global. Global Media and
Communication 1(1): 50-55.
Supplementary bibliography
Steemers, J. (2016). International Sales of U.K. Television Content: Change and Continuity
in “the space in between” Production and Consumption. Television & New Media, 17(8):
734–753.
Imre, A. (2017). The Imperial Legacies of Television within Europe. Television & New Media,
18(1): 3–18
Papathanassopoulos, S. (2005). Europe: an exemplary landscape for comprehending
globalization. Global Media and Communication 1(1), 46-50
Week 7 – World regions: Latin America; Entertainment I: Music
Supplementary bibliography
Piñón, J. (2014). “A multilayered transnational broadcasting television industry: The case of
Latin America.” International Communication Gazette 76(3): 211-236
Sinclair, J. (2008). Latin American Commercial Television: “Primitive Capitalism.” Wasko, J.
(Eds.). Companion to Television. Malden, MA: Wiley-Blackwell.
Supplementary bibliography
Tsambu, L. (2015). Transnationalism and transculturalism as seen in Congolese music
videograms. Journal of African Media Studies, 7(1), 51-68
Schulz, D. (2003). Music videos and the effeminate vices of urban culture in Mali. In T.
Miller, (Ed.), Television. Critical concepts in media and cultural studies (pp. 157-184). New
York: Routledge.
Online Session
Tue. Oct. 24: Film flows I: Bollywood
Govil, N. (2007). Bollywood and the friction of global mobility. In D. Kissan (Ed.). Media on
the Move: Global Flow and Contra-Flow (pp. 76-89). New York, NY: Routledge
Tyrrell, H. (2004). Bollywood vs Hollywood. In F. Lechner, and J. Boli, (Eds.). The
globalization reader. Malden, MA: Blackwell Publishing.
Supplementary bibliography
Rajadhyaksha, A. (2008). “The Bollywoodization of the Indian Cinema” in Kavoori and
Punathambekar, Global Bollywood. New York, NY: NYU Press
Online Session
Thur. Oct. 26: Film flows II: Hong Kong Cinema and Nollywood
Teo, S. (2005). Wuxia Redux: Crouching Tiger, Hidden Dragon as a Model of Late
Transnational Production. In M. Morris, S. Li, and S. Ch. (Eds.). Hong Kong connections
transnational imagination in action cinema (pp. 191:204). Hong Kong, CH: Hong Kong
University Press.
Miller, J. (2012). Global Nollywood: The Nigerian movie industry and alternative global
networks in production and distribution. Global Media and Communication, 8(2) 117–133
Supplementary bibliography
Curtin, M. (2018) The new geography of the global blockbuster. Wanda scales up. In M.
Keane, B. Yecies, T. Flew, (eds). Willing collaborators: Foreign partners in chinese media.
Lanham, MD: Rowman & Littlefield
Morris, M. (2004). Transnational imagination in action cinema: Hong Kong and the making
of a global popular culture. Inter-Asia Cultural Studies, 5(2): 181-19
Marston, S., Woodward, K. & Jones, J. P. (2007). III Flattening Ontologies of Globalization:
The Nollywood Case. Globalizations March 2007, Vol. 4, No. 1, pp. 45–63.
Tue. Oct. 31: TV Dramas I: European high quality and Public Service Broadcasters
Hochscherf, T., and Philipsen, H. (2013). Speaking for and the nation. Borgen and the
cultural viability of public service broadcasting in Denmark and Germany. Journal of Popular
Television, 1(2), 240-253.
Chapman, J. (2014). Downton Abbey: Reinventing the British costume drama. In J. Bignell
and S. Lacey (Eds). British television drama. Past, present, and future (pp. 131-142)
Supplementary bibliography
Buonanno, M. (2013). The transatlantic romance of television studies and the ‘tradition of
quality’ in Italian TV drama. Journal of Popular Television, 1(2): 175–189
Cooke, L. (2015). British television drama in the digital age, 2002-14. In British television
drama. A history (pp. 213-249). London, UK; BFI Palgrave.
Short Paper 2: “Media regions: industrial dynamics, and media flows” Nov. 3rd
Tue. Nov. 14: News agencies and the battle for information
Figenschou, U. (2010). A voice for the voiceless? A quantitative content analysis of Al-
Jazeera English’s flagship news. Global Media and Communication, 6(1): 85–107
Hu, Z., Ji, D. and Gong, Y. (2018)., From the outside in: CCTV going global in a new world
communication order. In D. Thussu, H. de Burgh, and A. Shi (eds). China’s Media Go
Global (pp. 67-78). New York, NY: Routledge
Supplementary bibliography
Rai, M. and Cottle, S. (2007). Global mediations. On the changing ecology of satellite
television news. Global Media and Communication, 3(1): 51–78
Chalaby, J. (2009). The sun always shines on global news TV networks. In Transnational
Television in Europe: Reconfiguring Global Communications Networks (pp. 173-192).
London, UK: I.B. Tauris.
Gilboa, E. (2005). Global Television News and Foreign Policy: Debating the CNN Effect.
International Studies Perspectives 6, 325–341.
Supplementary bibliography
Fürsich, E. (2003). Between credibility and commodification Nonfiction entertainment as a
global media genre. International Journal of Cultural Studies, 6(2): 131–153
Bondebjerg. I. (2014). Engaging with and investigating reality: the social and political
documentary. Chicago, IL: Intellect.
Supplementary bibliography
Giulianotti, R. and Robertson, R. (Eds.). (2009). Globalization and sports. Malden, MA:
Blackwell Publishing.
o Ch. 5 Recovering the social: globalization, football and nationalism.
Losifidis, P. and Smith, P. (2016). Television sports rights: between culture and commerce.
In K. Donders, C. Pauwles, and J. Loisen. Private television in Western Europe (pp. 136-
150). Content markets policies. Hampshire, UK: Palgrave, Macmillan.
Project proposal: “The case for a specific regional/worldwide media flow” Nov. 18th
Tue. Nov. 28: Digital I: SVoD digital platforms and the new order
Lobato, R. (2018). The infrastructures of streaming. In Netflix nations. The geography of
digital distribution (pp. 73-106). New York, NY: NYU Press
Lobato, R. (2018). Content, catalog, and cultural imperialism. In Netflix nations. The
geography of digital distribution (pp. 135-162). New York, NY: NYU Press.
Thur. Nov. 30: Digital II: Digital media and transnational fandom
Hellekson, K. (2012). "Creating a Fandom Via YouTube: Verbotene Liebe and Fansubbing."
In B. Williams & A. Zenger (Eds.). New Media Literacies and Participatory Culture across
Borders (pp. 180-193). New York: Routledge
Huat, C. (2012). Layers of audience communities. In Structure, audiences and soft power in
East Asian Pop Culture (pp. 103-118). Hong Kong, CH: Hong Kong University Press.
Supplementary bibliography
Moe, H., Poell, T. and van Dick, J. (2016). Rearticulating audience engagement: Social
media and television. Television & New Media 17(2): 99-107
Pérez-González, L. (2012). Co-creational subtitling in the digital media: transformative and
authorial practices. International Journal of Cultural Studies, 16(1): 3-21
Creeber, G. (2011). It’s not TV, it’s online drama: The return of the intimate screen. International
Journal of Cultural Studies, 14(6): 591–606
Thur. Dec. 7: Adaptation and localization II: Industrial and cultural translators
Kohen, M. (2013). This was a melodramatic crapfest’: American TV critic’s reception of The
Killing. Journal of Popular Television, 1(2), 257-272
Piñón, J. (2011). “Ugly Betty and the emergence of Latina/o producers as cultural
translators” Communication Theory 21(4), 392-412
Week 15 – Adaptation II