Proposed Marketing Plan

Marketing
Type Offline Marketing Online Marketing
Fleet Schools/Coll
Retail Commission Fast-tag Owners eges -
Stores/Car Hiring Field Agents/Toll Shopkeepe (Trucks & Student E-commerce
Month Showrooms Agents Booth rs Buses) Community Platforms
Research and Identify and
Identify key retail identify approach Set up an online
stores and Advertise job potential local Research Research and store on popular
establish openings on commission shopkeeper fleet owner identify Ecommerce
1 relationships job portals agents s associations schools platforms
Offer
product
Conduct samples Schedule
Develop in-store interviews Negotiate and meetings Contact
promotional and hire commission promotional with fleet schools to set List products and
2 materials agents rates materials owners up meetings optimize listings
Train agents Train Present
on product Provide shopkeeper Present product
Train retail staff features and training and s on product benefits to Start social media
on product sales sales materials product benefits and school advertising
3 benefits techniques to agents benefits use cases authorities campaigns
Launch
in-store
Launch in-store Start field promotions Offer trial Offer trial Run PPC
promotions and sales Start field and periods and periods and campaigns and
4 discounts activities sales activities discounts discounts discounts social media ads
Monitor Monitor
Monitor sales agent Monitor agent sales and Monitor fleet Monitor
and gather performance performance gather usage and usage and Monitor sales and
customer and provide and provide customer gather gather adjust marketing
5 feedback support support feedback feedback feedback strategies
Adjust Adjust
strategies strategies Adjust Adjust Adjust
Adjust marketing based on based on strategies strategies strategies Run seasonal
strategies based agent agent based on based on based on promotions and
6 on feedback feedback feedback feedback feedback feedback sales
 Cost Analysis

Cost Analysis
Online Online
Number of Field Agent Marketing Agent Total Salary Management Office Field
Month Field Agents Salary Agents Salary Cost (₹) Cost Expense Expense
1 10 200,000 2 40,000 240,000 200000 100000 50000
2 10 200,000 2 40,000 240,000 200000 100000 50000
3 10 200,000 2 40,000 240,000 200000 100000 50000
4 10 200,000 2 40,000 240,000 200000 100000 50000
5 10 200,000 2 40,000 240,000 200000 100000 50000
6 10 200,000 2 40,000 240,000 200000 100000 50000
Total 1,200,000 240,000 1,440,000 1200000 600000 300000

Revenue Projection
Revenue Projection
Target
Revenue Target Projected Target
per Field Agent Total Revenue Revenue Target Achievement Achievement %
Month (₹) Target (Field) (₹) (E-commerce) (₹) Assumption Assumption

1 Hiring Period
2 100,000 1,000,000 100,000 330,000 30%
3 100,000 1,000,000 100,000 550,000 50%
4 250,000 2,500,000 250,000 1,375,000 50%
5 250,000 2,500,000 250,000 1,650,000 60%
6 250,000 2,500,000 300,000 1,960,000 70%
 Marketing Activities
● Field Agents:
○ Retail Stores/Car Showrooms: In-store promotions, training staff, providing
promotional materials.
○ Fast Tag Shopkeepers: Offering product samples, conducting training,
launching promotions.
○ Fleet Owners(Transport/School Buses): Presenting product benefits, offering
trial periods and discounts.
○ Schools/Colleges Promotion: Presenting product benefits for school bags,
offering trial periods, and setting up meetings.
○ Commission Agents : Toll Booths with a flat margin of selling barcodes with the
fast tag

● E-commerce Agents:
○ Online Store Manager: Managing online listings, optimizing product listings on
e-commerce platforms.
○ Digital Marketer: Running PPC campaigns, social media ads, and seasonal
promotions.