UNIT 7: BUSINESS

LESSON 1: What makes a small business successful?

1 Afloat (a) - floating on water Nổi lênh đênh (water); Lơ lửng (air); Trên biển, ngập
/əˈfləʊt/ - having enough money
to pay what you owe nước
and not have debts  Somehow we kept the boat afloat.
- keep (sth) afloat (business) Thịnh vượng, hoạt động sôi nổi; Hết nợ nần
- stay afloat
 Many small businesses are struggling to stay afloat.
 stay afloat: tồn tại
Không ổn định, trôi nổi; Lan truyền đi (rumour)
2 Characteristic (a) a typical feature or Đặc thù, đặc trưng, đặc tính, đặc điểm
/ˌkærəktəˈrɪstɪk/ quality that
(n) something/somebody  The need to communicate is a key characteristic of human
has society.
Compete (v) to try to be more Cạnh tranh, ganh đua
/kəmˈpiːt/ successful or better than
somebody else who is  Several companies are competing for the contract.
trying to do the same as - compete for/on/to do sth;
you - compete with/against SO/sth;
Competition (n) a situation in which Sự cạnh tranh, tranh giành; cuộc thi đấu
/ˌkɑːmpəˈtɪʃn/ people or organizations
compete with each  There is a lot of competition for the attention of
other for something that customers.
not everyone can have - competition between A & B
3
- competition among/from/with SO/STH (for/to do sth)
- competition for/to do sth
Competitor (n) a person or an Đối thủ cạnh tranh
/kəmˈpetɪtər/ organization that
competes against  Business owners need to pay attention to what
others, especially in competitors are doing.
business
Competitive (a) Mang tính cạnh tranh, tranh đua
/kəmˈpetətɪv/  A small business must stay competitive to succeed.
4 Edge (n) the outside limit of an
object, a surface or an
/edʒ/
area; the part furthest

from the centre
5 Financial (a) connected with money (thuộc) tài chính
/faɪˈnænʃl/ and finance
 Tokyo and New York are major financial centres.
Inevitably (a. as is certain to happen Chắc hẳn, chắc chắn
/ɪnˈevɪtəbli/ )  Their arguments inevitably end in tears.
Inevitability (n) the fact that something Điều chắc chắn xảy ra, điều không thể tránh được
/ɪnˌevɪtəˈbɪləti/ cannot be avoided or
prevented  The owner worried whether failure was an inevitability.
6
Inevitable (a) that you cannot avoid không thể tránh được, chắc chắn xảy ra; Vẫn thường
/ɪnˈevɪtəbl/ or prevent
thấy, quen thuộc
 The failure of a small business is not inevitable if all the
important pieces are in place.
7 Initial (a) happening at the Ban đầu, ở đầu /Chữ đầu, tên họ viết tắt/viết tắt tên
/ɪˈnɪʃl/ beginning; first
(n) = original, basic, early,  My initial reaction was to decline the offer.
(v) first
Initiation (n) Sự bắt đầu, khởi đầu, khởi xướng; Sự vỡ lòng
/ɪˌnɪʃiˈeɪʃn/  There is a lot of hard work and planning behind the
initiation of a new business.
Initiator (n) the person who starts Người bắt đầu, người khởi xướng
something
 /ɪˈnɪʃieɪtər/  No one knew who the initiator was, but it changed the
way companies did business.
Initiate (v) to make something Bắt đầu, khởi đầu, đề xướng
/ɪˈnɪʃieɪt/ begin
= set/put in motion  In addition to good planning, financial support is
necessary to initiate a business.
Motivation (n) the reason why Sự thúc đẩy, động cơ thúc đẩy, động lực
/ˌməʊtɪˈveɪʃn/ somebody does
something or behaves  Most people said that pay was their main motivation for
in a particular way working.
- motivation behind/for doing sth
Motivator (n) a thing or person that Nguồn động viên, động lực
/ˈməʊtɪveɪtər/ makes somebody want
to do something,  The possibility of learning a lot of money was the key
especially something motivator.
that involves hard work
8 and effort
Motivate (v) - motivate SO to do sth Thúc đẩy, làm động cơ thúc đẩy
/ˈməʊtɪveɪt/ - be motivated by sth
 Many situations motivate people to start business.
Motivated (a) done or happening for a Được thúc đẩy bởi (1 động cơ nào đó)
/ˈməʊtɪveɪtɪd/ particular reason
 The motivated business owner will find a way to make his
business succeed.
Motivating (a) giving someone a Thúc đẩy ai đó
reason to do something
 We looked for different motivating factors.
9 Niche (n) a comfortable or Hốc; chỗ thích hợp; thị trường ngách
/niːʃ/ ; /nɪtʃ/ suitable role, job, way
of life, etc.  The niche was just big enough to hold two small candles.
10 Particular (a) used to emphasize that Đặc biệt, đặc thù, riêng biệt; Chi tiết, kỹ lưỡng
/pərˈtɪkjələr/ you are referring to one
(n) individual person, thing  Is there a particular type of book he enjoys?
or type of thing and not
others
11 Personalized (a) marked in some way to Cá nhân hóa
/ˈpɜːrsənəlaɪzd/ show that it belongs to
a particular person  His car has a personalized number plate - TJ 1.
12 Potential (a) that can develop into Tiềm năng/Tiềm lực, khả năng
/pəˈtenʃl/ something or be
(n) developed in the future  he European marketplace offers excellent potential for
increasing sales.
Product /ˈprɑːdʌkt/ (n) a thing that is grown, Sản phẩm
produced or created,
usually for sale  The company sells its products around the world.
Production (n) the process of growing Sự sản xuất, chế tạo; Sản lượng
/prəˈdʌkʃn/ or making food, goods
or materials, especially  The production of handmade items is very time
large quantities consuming.
Producer (n) a person, a company or Nhà/Người sản xuất
/prəˈduːsər/ a country that grows or
13 makes food, goods or  That company is a major producer of electronic
materials equipment.
Produce (v) to make things to be Sản xuất, chế tạo; gây ra, trình ra
/prəˈduːs/ sold, especially in large
quantities  Some small businesses also produce the items that they
sell.
Productive (a) making goods or Năng suất; (thuộc) sản xuất, sinh sản (nhiều)
/prəˈdʌktɪv/ growing crops,
especially in large  The business owner wants the employees to be
quantities productive.
14 Profit (n) the money that you Lợi nhuận, lợi ích
/ˈprɑːfɪt/ make in business or by
selling things,  It is usually take several years for a small business to earn
especially after paying a profit.
the costs involved
 (v) to get something useful Có lợi, (+by) kiếm lợi, lợi dung
from a situation; to be
useful to somebody or  Many local people believe the development will profit
give them an advantage them.
Profitable (a) that makes or is likely Có lợi, sinh lợi
/ˈprɑːfɪtəbl/ to make money
 If your business is not profitable, you will have to figure
out what changes can be made.
15 Project (n) - a task a defined Kế hoạch, dự án, đề án, công trình (nghiên cứu)
/ˈprɑːdʒekt/ program of work
(v) - to estimate, calculate a  We worked on various projects together.
future amount Dự báo, làm đề án
16 Reputation (n) the opinion that people Danh tiếng, thanh danh
/ˌrepjuˈteɪʃn/ have about what
somebody/something is  The company enjoys an international reputation for
like, based on what has quality of design.
happened in the past
17 Sound (n) - something you hear Âm thanh, tiếng động, giọng/ kêu vang, nghe có vẻ; báo
/saʊnd/ - sounding, produce
(v) sound hiệu
(a) - reliable,  She heard the sound of footsteps outside.
(a. - very deeply asleep (a) Khỏe mạnh, tráng kiện; đúng đắn, hợp lý; yên giấc
)
18 Tip (n) - advice, hint Lời khuyên, mẹo; tiền quà/ mách nước, đưa cho; chạm
/tɪp/ (v) nhẹ; làm nghiêng; đổ
 She gave useful tips on how to save money.
19 Unique (a) being the only one of its Duy nhất, chỉ có một; kỳ cục, lạ đời
/juˈniːk/ kind
(n)  Each item has a unique 6-digit code.
20 Vital (a) necessary or essential in Sống còn, quan trọng/ đầy nghị lực, sinh động
/ˈvaɪtl/ order for something to
succeed or exist  Patience and a cool head are vital for investors.
21 Point to Chỉ ra, chỉ dẫn
 All the evidence points to suicide.
22 Start out Sự bắt đầu (của hành trình, sự nghiệp, quá trình dài hạn)
 I learned that lesson three years after starting out in the
venture-capital business.
23 Initial phases Giai đoạn đầu

24 Redefine Xác định lại

/ˌriːdɪˈfaɪn/

25 Competitive Lợi thế cạnh tranh

edge  Having a strong online presence can be a competitive
edge for businesses.

1B 2D 3B
4. unique 5. Potential 6. Sound 7. Proper (financial)
1. initiate 2. Motivation 3. Compete 4. Produce 5. Profitable 6. Inenvitable