Crystal Shrubs (Business Plan)

Project proposal
1. Proposed Project Name:
The Crystal Shrubs
2. Promotors Details
2.1. Personal Details:
2.1.1. Name: Mr. Sonam Chophel (Owner/Chief Executive Officer)

2.1.2. CID No.: 11506001490
2.1.3. Date of Birth: 08/04/1992
2.1.4. Contact number: +975 17785101
2.1.5. Email ID(s): sonamchophel522@gmail.com
2.2. Permanent Address:
2.2.1. Village/Town: Kharphu

2.2.2. Gewog: Lumang
2.2.3. Dungkhag: Wamrong
2.2.4. Dzongkhag: Tashigang
2.3. Contact Address for correspondence
2.3.1. Name: Mr. Kinley Dorji (Project Manager)

2.3.2. Email: kdorji4499@gmail.com
2.3.3. Contact: +975 17382610
2.4. Details of Foreign Investor: Not Applicable
2.5. Profile of Investor(s):

2.5.1. Mr. Sonam Chophel
2.5.2. 11506001490
2.5.3. sonamchophel522@gmail.com
2.5.4. +975 17785101
3. Project Activities:
This production unit proposes to produce Shrubs. Shrub is a beverage made from
fruit/herb/vegetable-based or infused syrup used as a soft drink or as a recipe for alcohol
mixing like cocktails and also mocktails. This production unit proposes to produce a wide
range of soft beverages and concentrates to replace the consumption of unhealthy sugar.
April 24, 2024 1

Shrubs have high health benefits as it is probiotic. The activities for this production
would be, if, skeletally divided into phases:
i. Collection of raw material
ii. Cleaning and processing of raw material in readying it for production
iii. Master blending
iv. Addition of Probiotic culture
v. Resting and Fortification
vi. Harvesting
vii. Value addition by diversifying the product
viii. Packaging
ix. Marketing
4. Rational/benefits of investment:
Firstly, Bhutan imports a huge amount of soft drinks and other beverages. Furthermore,
the use of foreign syrup in alcohol production houses is enormous. This is in the view that
not many locally produced alternative beverages are available in Bhutan. There are
hardly any fruit/herb-based syrups produced in Bhutan, which can be used as a primary
recipe for high-end bars for producing mixed drinks like cocktails and mocktails. This
unit proposed to produce beverages brewed locally, which are organic and attuned to the
local taste buds. It will also produce a wide range of syrups, which are of equivalent (or
even better) standard and quality at a very competitive pricing, which can be directly
supplied to high-end bars, restaurants, and resorts.
Bhutan has some of the best herbs and shrub species which are very aromatic and carry
high medicinal properties, which can be used for producing healthy drinks. Furthermore,
there are fruits and vegetables produced organically by our farmers, which often fail to
find a market. This project is aimed at directly empowering local producers and resource
collectors with the principles of sustainability and holistic development. As a positive
social contribution, this project aims to enhance overall public health by providing
options to consume healthy beverages, which include probiotics. As a production line
extension strategy, the production of fruits and herbs-based syrup will be done to provide
a healthier alternative to (unhealthy) sugar consumption.
5. Project Description:
This project proposes to produce Shrubs, a beverage made from fruit/herb/vegetable-
based or infused syrup, which can be easily used to produce a wide range of beverages by
mixing with other fruit/herb/shrub-based extracts and other soft drinks. It is also one of
the primary recipes for mixed alcohol products like cocktails and non-alcoholic
mocktails. This production unit proposes to produce a wide range of soft beverages,
concentrates, and alternative refreshing drinks, which are probiotics.
April 24, 2024 2

6. Location of Project:
6.1. Village/Town: Changzamtog
6.2. Gewog: Chang Gewog
6.3. Thromde: Thimphu Thromde
6.4. Dzongkhag: Thimphu
6.5. Location clearance: This project will start from the Start-up Centre in Changzamtog. The
proposal has been presented and the production space has been
provided by the Government.
7. Land (Acre/decimal/sqft.):
Not Applicable
8. Layout plan of plant/factory:

Not Applicable
9. Total Project Cost (excluding working capital):
Particulars Cost (in Nu.)

1. Fixed asset 1,100,000
2. Working Capital 4,320,880
Total Project Cost 5,420,880
10. Project Financing:

a. Financing source
Financing Source Amount (in Nu.)
1. Loan Amount 1,100,000
2. Less: Equity (Working capital) 4,320,880
b. Cash Flow (3 years projection)

Particulars 2020 1st year 2nd year 3rd year`
cash inflow
Equity 4,320,880 11,725,533 19,537,993 25,579,830
Loan 1,100,000
Sale 12,636,000 13,267,800 13,931,190 14,906,373
Total InflowA 18,056,880 24,993,333 33,469,183 40,486,204
Cash Outflow
Asset purchased 1,100,000
Tax paid 2,329,163 2,496,725
Expense from P and
L accout 5,139,680 5,363,674 5,468,523 5,575,470
Repayment of
Principle Amount 91,667 91,667 91,667 91,667
Total outflow B 6,331,347 5,455,340 7,889,353 8,163,861
Net Cashflow C=A-B 11,725,533 19,537,993 25,579,830 32,322,342
April 24, 2024 3

11. Installed capacity:
Sl
no unit/
. Particulars unit month Price/units sales/month Sales/year
1. Kambucha nos 1300 200 260000 3,120,000
2. Shrubs nos 1300 150 195000 2,340,000
3. Bitters nos 260 200 52000 624,000
4. Tinchure nos 260 100 26000 312,000
5. Syrups nos 1300 250 325000 3,900,000
6. Probiotic drinks nos 1300 150 195000 2,340,000
Total 5720 1053000 12,636,000
12. Machinery and equipment details:
Sl no. Particulars Country source Unit Cost Total

1 Bottle capping cork India 1 30,000 30,000
2 Pickling container India 100 800 80,000
3 Storage crates India 50 500 25,000
Filling and sealing India
4 machine 1 230,000 230,000
5 Batch printer India 1 25,000 25,000
6 Fruit peeling machine India 1 85,000 85,000
7 Freezer India 5 25,000 125,000
8 Fruit slicer India 1 80,000 80,000
9 Fruit mincer/masher India 1 80,000 80,000
10 Filtering machine India 1 100,000 100,000
11 Celler India 20 7,000 140,000
12 Desktop India 2 50,000 100,000
Total 1,100,000
13. Power requirement:

Not Applicable
14. Foreign exchange requirement:

Not Applicable
15. Raw materials (and costing):

Sl no. Particulars Month (kg) Cost/unit total amount/month Amount /year
Fruits/herbs/vegetables/shrubs
1 (seasonal) 600 300 180,000 2,160,000
2 bottle 5,720 15 85,800 1,029,600
4 label 5,720 7 40,040 480,480
Total 3,670,080
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16. Final Product(s):
Refer to point number 11.
17. Project profitability:

Refer to Point 10 b.
18. Market:
Bhutan.
19. Manpower (during operation):
Human Resource Costing:

No
Sl no. Post . Amount Montly salary Half yearly Yearly
1 Promoter 1 15,000 15,000 90,000 180,000
2 helper 4 13,000 52,000 312,000 624,000
3 salesperson 1 12,000 12,000 72,000 144,000
4 accountant 1 12,000 12,000 72,000 144,000
Total 91,000 546,000 1,092,000
20. Environmental impact and mitigation plan:
There is no apparent assessable environmental impacts caused due to this project for now. If in
future, while extending it to the private land and also setting up full fledge factory, the assessment
will be carried out and appraised for clearance.
April 24, 2024 5

Crystal Shrubs (Business Plan)

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Project proposal

1. Proposed Project Name:

The Crystal Shrubs

2.1. Personal Details:

2.1.1. Name: Mr. Sonam Chophel (Owner/Chief Executive Officer)

2.2. Permanent Address:

2.2.1. Village/Town: Kharphu

2.3. Contact Address for correspondence

2.3.1. Name: Mr. Kinley Dorji (Project Manager)

2.4. Details of Foreign Investor: Not Applicable

2.5. Profile of Investor(s):

April 24, 2024 1

April 24, 2024 2

8. Layout plan of plant/factory:

9. Total Project Cost (excluding working capital):

Particulars Cost (in Nu.)

10. Project Financing:

b. Cash Flow (3 years projection)

April 24, 2024 3

12. Machinery and equipment details:

Sl no. Particulars Country source Unit Cost Total

13. Power requirement:

14. Foreign exchange requirement:

15. Raw materials (and costing):

April 24, 2024 4

17. Project profitability:

19. Manpower (during operation):

Human Resource Costing:

20. Environmental impact and mitigation plan:

April 24, 2024 5

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