Crispy Chops

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 CHAPTER 1

INTRODUCTION

Today, there is nothing more popular than the Food Industry is and more so remains

ever explored with ever changing taste and preferences of the market. Nevertheless, a fixture

in this market remains the popularity of fried chicken meals. First, it is for the various fried

chicken flavours available and second it is due to its cheapness and flexibility. According to

Balita (2023), for the January 2023 projection, the consumption of chicken was at 1,995

thousand metric tons, slightly higher than the previous year consumption at 1,934 thousand

metric tons; however, for production in the year 2022, Philippines meat chicken production

was 1,440 thousand metric tons. The fact that chicken is the cheapest meat amongst the two

meat sources (pork and beef). Chicken is also an integral part of Filipino culture and

considered a main byproduct of the poultry business industry in our country.

Fried chicken has become a popular dish in various cultures around the world. Its

versatility and affordability can serve the growing population. There are various competitors

in the same industry, but the main thing is if the taste will stand out. Therefore, in this

feasibility study. The proponents consist of six (6) researchers from City of Malabon

University came up with the strategies. With the focus of preparing “Crispy Chops” Flavored

Chicken Rice Bowls like Teriyaki, Buffalo, BBQ, Sweet Chili, Garlic Mayo and Honey

Mustard. The “Crispy Chops” aims to bring a unique satisfying dining experience to its target

market.

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 The feasibility study explores the foundation of the business, its organization, and the

strategies employed to ensure success. Through market research, the six (6) proponents

created by students of City of Malabon University are aiming to establish a brand that not

only meets the demands of its target market but also to thrive in a competitive environment.

“Crispy Chops” reflects the true spirit of entrepreneurship of the founders' drive and

creativity to provide entertaining, passionate and easy-on-the-pocket food products.

1.2 PROJECT PROPONENTS

The proponents are composed of five (6) students of City of Malabon University

where all of them are currently taking up Bachelor of Science in Business Administration

Major in Marketing Management.

Table 1.2 Project Proponents

Name Nationality Address Percent Ownership

Arro, Bee Jay Filipino Malabon City 16.67% 10,000

Eugenio, Javiezel Filipino Malabon City 16.67% 10,000

Leonardo, Johnllyod Filipino Malabon City 16.67% 10,000

Fuentes, Maricar Filipino Malabon City 16.67% 10,000

Guerrero, Jackielyn Filipino Malabon City 16.67% 10,000

Parama, Jonavie Casey Filipino Malabon City 16.67% 10,000

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1.3 PROPOSED NAME OF THE PROJECT

Brand Name: Crispy Chops

Crispy Chops aims at providing the consumers with delicious Crispy Chicken with

improved types of sauces with each portion being a different yet unique kind of experience.

Our goals are to raise the visibility of innovation, variety, and quality of food. Every single

morsel of our flavored chicken should be a flavor epically treating customers to comfort with

exciting sauces that stimulate the palate. Crispy Chops deals in Crispy chicken in various

tastes that include Honey Mustard, Sweet Chili, BBQ, Garlic Mayo, Buffalo and Teriyaki.

We aim at offering the customers value through several flavors in one brand.

So, the brand name of the product should convey two important features, which are

also integrated into our brand name Crispy Chop. The first one is called “Crispy” which

focuses on the texture of chicken and tells that it is cooked and perfectly fried to get a crispy

feel the moment it is bites. Then the second word is “Chops” because this means that our

chicken indicates a kind of chopping and cooking or preparing a different taste of chicken.

1.4 TYPE OF BUSINESS

Type of Business: Single

Business Name: Crispy Chops

Crispy Chops aimed at those with an open mind in budget-friendly meals. Perfect for

students especially students in University prefer the affordable price. It is convenient to have

delicious meals, and better dining experience, featuring different options for flavors in our

Crispy Chops dishes served with rice to significantly the different preferences of

individuality.

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1.5 PROJECT LOCATION

Our selected place for the business is located at BLDG block 49, 1A Pampano St.

Malabon City, 1472 Metro Manila, near the City of Malabon University campus. For that

reason, the following are the strategic reasons as to why this site has been chosen: First,

There are so many students who go out to fill up their stomachs, especially the students of

City of Malabon University. Also, the presence of other neighbouring educational institutions

established even higher visibility of the business to additional density of learners. Secondly,

tricycle drivers who are always struggling to look for cheap meals are also a target consumer.

Finally, its accessibility and the fact that it is located right off the street help new customers

notice the business.

1.6 BRIEF HISTORY OF THE PROJECT

Food is a passion for Filipinos. We get along because of food, particularly at

important events like fiestas and birthdays. These days, people get together to satiate their

needs and cravings, notably millennials and members of generation Z. And it was as a result

that we had the notion of creating “Crispy Chops”.

Our Crispy Chops business is concerned with the welfare of its patrons, particularly

with regard to their ability to affordably and savour delicious food that satisfies their appetites

at a lower price. October 2024 is the official start date of our firm, which will be located at

BLDG block 49, 1A Pampano St. Malabon City, 1472 Metro Manila. This date marks the

beginning of a new chapter in our lives as entrepreneurs. The Creators and Owners of Crispy

Chops, BeeJay Arro, Javizel Eugenio, Johnlyod Leonardo, Maricar Fuentes, Jackielyn

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Guerero, and Jonavie Casey Parama, brought this amazing concept that guarantees our

esteemed clients' contentment and happiness.

Our business Crispy Chops provides several varieties of chicken along with different

portions of the chicken served over rice in Rice Bowls. There are several other flavor options,

including Teriyaki, Buffalo, BBQ, Sweet Chili, Garlic Mayo, and Honey Mustard. The

researchers got the concept for this business idea from Unli Wings, adding new parts rather

than wings only to their product to make it more unique and reasonably priced for students

and other consumers. Customers of Crispy Chops will receive a lot of benefits; in addition to

saving money, they will also be satisfied with the low price.

In order to spread the word about our company and build a trustworthy reputation, the

marketers ran a campaign on our websites and social media. The objective was to increase

visitor numbers and in-store sales.

Additionally, chicken is becoming more and more popular among Filipinos,

particularly in Malabon City. Marketers seized the chance to give Malabonians what they

wanted. Malabon is a highly urbanized landlocked city in the National Capital Region, with a

total land area of 15.71 square kilometers, according to Philatlas. As of the 2020 census,

Malabon's population totaled 385,906 and is still growing. One of the busiest barangays in

Malabon is Barangay Longos. Furthermore, our designated target market comprises 246,200

people, or 67% of the population, who are between the ages of 15 and 64. Since there are few

competitors in the area like food-establishments in the same industry. Crispy Chops will

stand out because of the variety of options of Flavored Chicken Rice Bowls and also our

target customer can easily access our shop, we are confident that we will produce great

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results. For those who enjoy chicken, our thorough research of the location and target market

helped us identify our competitive edge.

Crispy Chops is a company that makes its loyal clients happy. Given the proliferation

of chicken stores, it is clear that Filipinos love chicken. It is a cuisine that Filipinos like to eat

since our company offers them delicious, unique foods that they can only get from our store.

We strive to create the finest dining experience by taking into account customer tastes,

ratings, and other alternatives in our menus. In line with our mission, we want all Filipinos to

try our food, and we hope Crispy Chops will grow into a larger market and satisfy all chicken

lovers in the nation.

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 CHAPTER 2

MANAGEMENT AND PERSONNEL ASPECT

2.1 PERSONNEL /ADMINISTRATIVE

GENERAL MANAGER- Bee Jay Arro

The general manager is in charge of the entire business. This includes handling

supplier relations, scheduling employees, keeping an eye on inventory, and attending to

operational and customer service concerns. The general manager is also in charge of

identifying the trajectory that the business will pursue.

MARKETING MANAGER- Javiezel Eugenio C.

The marketing manager creates plans for marketing efforts. Oversees social media

promotions well, as advertising initiatives while also evaluating sales figures and customer

input to enhance both sales performance and customer contentment.

SUPPLY CHAIN MANAGER- John Llyod Leonardo A.

This supervisor ensures that all the necessary ingredients are bought in amounts and,

at prices, play a crucial role in upholding the standard of meals served by obtaining top notch

supplies, within budget constraints.

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ACCOUNTANT- Jackielyn Guerrero

The business’s responsibility is assigned to the accountant. They bear the

responsibilities such as cash management and issues, purchase and taxes, licenses and

permits, record of financial accounts.

HEAD CHEF- Maricar Fuentes

The Head Chef is directly responsible for making menu decisions, finding food, and

overseeing the cooking process. They assure that every served meal has been prepared to the

highest levels of food safety and quality.

CUSTOMER RELATIONS MANAGER- Jonavie C. Parama

This manager takes customer concerns and feedback, supervises community

initiatives and organizes local product brand promotions. This is their way of effectively

ensuring that customer relations are friendly and satisfying.

2.2 ORGANIZATIONAL STRUCTURE

Crispy Chops Company consists of five (6) personnel with one (1) General Manager,

one (1) Marketing Manager, one (1) Supply Chain Manager ensures that the ingredients are

purchased in sufficient quantity and at a reasonable price, which is crucial to maintaining

good Qualities of the meals served at Crispy Chops, one (1) Accountant, one (1) Head Chef

and one (1) Customer Relation Manager. The General Manager runs the entire operation of

the company with the following task: managing inventory and suppliers, coordinating staff

schedules, and handling/assisting customer service and operational issues.The Marketing

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Manager develops and employs marketing strategies, manages social media and advertising

campaigns, and analyzes sales records and customer reviews. The Accountant overseas

procurement, taxation, procurement of license and permits, cash management responsibilities

and maintaining financial reports. The Head Chef is involved in formulation of recipes,

tendering of food items, and supervision of food preparation and handling procedures. and

lastly is, The Customer Relations Manager they cope with customers inquiries and

complaints. introduce and manage community programs, and arrange local promotions for

brands.

Organizati
on Chart
Gener
al

Marketi Supply Accounta Head Customer

ng Chain nt Chef Relations
Manage Manag Manager

Table 2.2 Organization Chart.

The table above shows the different positions in the organization. It also entails that if

something is wrong in the company they would know whom they are going to approach.

2.3 Proposed Business Policies and Programs

PERSONNEL POLICIES

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• Wear proper uniform ( White Polo/Shirt )

• Wear a safety uniform or PPE and be hygienic

• Be attentive, and positive interaction

• Cellphones are not allowed during work hours

• Do not allowed to talk if not related in work

• Develop a willingness to learn and adapt

• Promote a sense of shared understanding and connection • Maintain a professional and

respectful relationship with the superior.

BUSINESS POLICY

• Workplace health and safety

• Attendance, vacation and time-off policies

• Employee disciplinary action policy

• Employee complaint policies

• Equal opportunity policy

BUSINESS PROGRAMS

• Implement a strict quality

• Assurance policy

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• Employee training

• Social Media Engagement

• Customer Feedback Box

• Customer Relations

• Workflow

2.4 Proposed Management Style and Practices

The management style which will be applied to Crispy Chops will be very

participative and will involve both the employees and consumers. The aim is to create usable

relations that enable the establishment of effective cooperation, innovation and commitment

to work in an organization among all the employees:

1. Leadership Approach

The General Manager will use an authoritarian approach while seeking opinions from the

employees; however, the final decision making rests with the General Manager with the

business goals in mind. This creates transparency and entitles participants in the working

group to contribute towards development of strategies that will further improve the

functioning of the company.

2. Teamwork and Cooperation as well as Peak and Maintenance Feedback

Periodic checks will be made in line with operations as a team to discuss ongoing

operations, challenges faced and achievements made. Subordinates are welcome to express

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their opinions and contribute to the decision making process of tackling problems. Such a

culture fosters cooperation between employees and the organization to maintain the

commitment of the workforce and enthuse them to be part of the business.

3. Customer Oriented Habits

A major key point of the Crispy Chops operations strategy will be customer relations, with

specific attention devoted to staff training, which entails observing how employees deal with

customers in a given establishment. The purpose is to aim at leaving first and lasting

impressions so that customers have reason to make repeat business.

4. Quality Improvement and Change

Managers will be encouraged to put higher efforts through different training and

development needs assessment. The business will also adapt its menus and services to those

offered by this restaurant through observing the market trends, client’s opinion and ideas

from the employees.

5. Employee Empowerment

This can easily help foster accountability and confidence since it is effective to empower

employees by assigning new responsibilities and let them decide on some things by

themselves. The management team will encourage subordinates to own the responsibilities of

their positions as well as embrace hard work to meet and even surpass expectations.

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 Ta

ble 2.4 Management Style and Practices Chart

This form of management embraces leadership, work teams and customer oriented

approaches to business in an effort to establish a positive organizational culture that will

enable Crispy Chops to grow into a more competitive organization.

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 CHAPTER 3

MARKETING

3.1 Market Description

When your school class is over and you're hungry, don't be shy; don't hesitate to come

to our place; we are just located in BLDG Block. 49, 1A Pampano St., Malabon City, 1472

Metro Manila. Just walk (61 m). Just pass the crosswalk and turn left to the 7-11 building,

and you can taste the crispy outside, juicy inside, perfectly cooked chicken without wasting

the fare. We've got all your favorites, from classic Filipino fried chicken to flavorful and

affordable delicious chicken, and any parts of chicken you want is available. All you have to

do is choose your favorite, and then you can taste the difference between their chicken and

our crispy chops that will make your taste buds taste better than ever. We chose this place for

one reason: it gives us the opportunity to have customers like students and other people who

live in this area, and because the population in this area is continuing to expand, like in 2015-

2020 the increase of population in Longos Malabon City was 0.73%; let's say in 2020-2024 it

increased to 0.78% or 0.79% because of the expanding of the population in the specific

location of your business. It can help the business grow, or it can help our business have a

high demand, and on the other hand, because we also found out that the street foods and food

stalls located in front of the university are not enough, we decided to see if we could make

something different for the eyes and taste of those who eat here. In this place, they can't get

enough, and they will continue to be loyal to this restaurant because you can taste food that is

not only pleasing to the eyes but also to your stomach without breaking all of your pockets.

3.2 Product Description

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 Our business offers Crispy chop and tasty Chicken with Rice Bowls, where every

portion is prepared from fresh chicken cut into various pieces, ensuring that a part of the

chicken is perfectly cooked. Each chop is marinated with a number of savory sauces, thereby

granting both side and inner deep savory flavor. Then, the chicken marinated is fried until

golden brown and crispy for every juiced inside and crispy on the outside bite. Once that is

perfectly cooked, this Crispy Chop will be tossed on the sauce flavor availed for choice by

the customer, which provides a custom experience for every individual.

We have our own unique flavors to suit everyone's taste. The Honey Mustard brings a

sweet and tangy sauce with creamy texture, making it sweet and tangy with a nice balance of

flavor having a hint of tartness to it. If you like sweetness with a bit of spice, Sweet Chili will

bring enough heat to get you going without overstepping the mark. For those who love classic

rich flavors, smoky and sweet define the BBQ flavor. Our Garlic Mayo option is creamy

mayo infused with garlic, lightly savory for those who like a garlicky finish, while Buffalo

sauce provides bolder flavors that bring the spicy, tangy crunch, and Teriyaki is delightfully

sweet and savory Japanese with just the right balance of soy sauce to sweetness.

Outside of dine-in, we have our take-out options for customers who want to enjoy our

Chicken Crispy Chop with Rice Bowls at the comfort of their very own area. For all our take-

out orders, we make sure they are hot and crispy to pack with the flavor that forms a holistic

and delicious bite.

3.3 Demand

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 Year Population Willing to Willing to Total Percent
try buy Demand

2025 47,855 25,436 29,574 55,010 114.75%

2026 47,855 36,648 42,287 78,935 164.81%

2027 47,855 37,284 39,584 76,868 160.77%

2028 47,855 43,789 45,248 89,037 185.75%

2029 47,855 44,247 46,178 90,425 188.85%

Ave.
Demand
from 2025-
2029

3.4 Supply

Year No. of Ave. Sales Products No. of Total

Competitors Per Day Operating Supply
Days

2025 2 110 145 230 33,350

2026 2 133 154 237 36,498

2027 2 128 148 241 35,668

2028 2 115 140 248 34,720

2029 2 152 162 259 41,958

3.5 Demand-Supply Analysis

3.6 Proposed Marketing Practices and Programs

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To expand the reach of Crispy Chops and establish a strong customer base, we propose the

following marketing strategies and programs:

1. Ensure Quality Service and Cleanliness

Maintaining high standards of customer service and cleanliness is essential to building

a positive brand reputation. A well-kept, hygienic environment will encourage customers to

dine with us, while friendly, prompt service will create a welcoming atmosphere that fosters

repeat business.

2. Target Student Market and Budget-Conscious Customers

As our main target market consists of students and working individuals who seek

affordable yet satisfying meals, we will emphasize the affordability of our Crispy Chops

offerings. Special promotions tailored to student budgets, such as discounted meal combos

during peak lunch hours, will attract this demographic.

3. First Customer Promotions

We will run a special promotion for the first few customers each day, offering

discounts or free add-ons to create excitement and drive traffic to our store. This will not only

help us attract early customers but also build word-of-mouth marketing as satisfied patrons

share their experiences.

4. Collaborate with Local Influencers

Partnering with local influencers, particularly those with strong followings in the

student and local community, will help us promote Crispy Chops across social media

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platforms. Influencers can showcase the variety of flavors we offer and highlight the

affordability and satisfaction our meals provide. This will increase brand visibility and attract

new customers.

5. Flavor Variety as a Key Selling Point

The wide selection of flavors we offer (Teriyaki, Buffalo, BBQ, Sweet Chili, Garlic

Mayo, and Honey Mustard) will be a core marketing message. We will highlight this variety

in our promotions, social media posts, and in-store advertising, ensuring customers know that

we provide something for every taste preference.

6. Value for Money Campaign

To reinforce the idea that Crispy Chops offers great value for money, we will

communicate how filling and satisfying our meals are. Whether it's a quick bite for students

or a hearty meal for families, our product’s affordability and portion sizes will be key talking

points in our marketing materials.

These marketing research structures are designed to locate Crispy Chops as a perfect

destination place to go with for a cheaper price. Therefore, we shall ensure that we provide

quality services, promote customized consummate and nephritic offers and partner with key

influencers, celebrities, and noticeable personalities to ensure that we establish and create a

standard and respectable corporate image that resonates with students as well as other

economical conscious demographic. The objectives of value, variety and satisfaction to

consumers will establish crispy chop ahead of competitors in the food industry hence

promoting sustainable growth and profitability.

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3.7 Project Sales

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