Global Case Study

Number of product categories and number of brands within each category
NESTLE Nestle philosophies on international market: Nestles International philosophy is that nutritional information is not enough. The compass has three elements: Good to Know; which gives factual information on nutritional contents. Good to remember; which gives tips for healthy lifestyles, cooking, and diet. Good to talk; which invites the consumer to call the Nestle consumer service team or log on to the Nestle website. Corporate Objectives:
y y y y y y y y y y y y To achieve compatibility with international voluntary standards on environmental management systems. To build mutual trust with consumers, governmental authorities and business partners. To ensure continuous improvement of nestles environmental performance. Conservation of natural resources and minimization of waste. Total compliance with the laws. To establish the benchmark for good business practice. Employing new technologies and processing. By committing to resources, both human and financial. Measuring the cost and benefits to business of its activities Monitor progress. Audit results. Review targets
Number of Countries: Today, the company operates in 86 countries around the world, and employs over 280,000 people. Revenue Operating income Profit Total assets Total equity CHF 109.72 billion (2010) CHF 16.19 billion (2010) CHF 34.23 billion (2010) CHF 111.64 billion (end 2010) CHF 62.60 billion (end 2010)
Ambient Dairy y y y y y y y NESTL MILKPAK NESVITA NIDO EVERYDAY MILKPAK CREAM CARNATION COFFEE-MATE
y y
LA LAITIRE NIDO
Chilled Dairy y y y y NESTL DAHI NESTL RAITA NESTL FRUIT YOGURT NESTL RIWAYATI MAZAA
Beverages y
y
NESTL FRUITA VITALS

MILO
y y y
Coffee y y y y y y y y
JUICY JUICE NESQUIK NESTEA
NESCAF NESCAF 3 IN 1 NESCAF CAPPUCCINO NESCAF CLASSIC NESCAF DECAFF NESCAF DOLCE GUSTO NESCAF GOLD NESPRESSO
Bottled water y y y y
NESTL PURE LIFE PERRIER POLAND SPRING S.PELLEGRINO
Culinary, chilled & frozen food y y y y y
MAGGI NOODLES BUITONI HERTA HOT POCKETS LEAN CUISINE
Baby Food
y y
CERELAC GERBER
y y y
GERBER GRADUATES NATURNES NESTUM
Break Fast Cereals

y y y y y y y
KOKO CRUNCH & CORNFLAKES CHOCAPIC CINI MINIS COOKIE CRISP ESTRELITAS FITNESS NESQUIK CEREAL
Chocolates & Confectionery y y y y y y y y
POLO KITKAT & KITKAT CHUNKY AERO BUTTERFINGER CAILLER CRUNCH SMARTIES WONKA
Food service - Nestl Professional
y y y y y y y y
CHEF CHEF-MATE LEAN CUISINE MINOR'S NESTEA SJORA STOUFFER'S NESCAF
Healthcare nutrition
y y y y
BOOST NUTREN JUNIOR PEPTAMEN RESOURCE
Ice Cream
y y
DREYERS EXTRME
y y y
Petcare
HAGEN-DAZS MVENPICK NESTL ICE CREAM
y y y y y y y y y y y
y
ALPO BAKERS COMPLETE BENEFUL CAT CHOW CHEF MICHAELS CANINE CREATIONS DOG CHOW FANCY FEAST FELIX FRISKIES GOURMET PURINA PURINA ONE
Sports nutrition
POWERBAR
Weight management y
JENNY CRAIG
UNILEVER Unilever philosophies on international market Unilever international philosophy is global processes and alignment of their human resource activities. Unilever gained a lot of their success because of the ability to adapt to new markets and technology. Unilever has using very impressive portfolio which help them to increase the brands and annually gain revenue of more than one billion dollars each Corporate Objectives:
y y y y y y y Increase sales (turnover) Increase market share competitors (Procter & Gamble, Nestl, Kraft Foods, Mars Incorporated, Reckitt Benckiser) Increase share price (two share prices -Unilever NV and Unilever plc) Increase profits Be socially responsible i.e. ethical e.g. Sustainability Expand into overseas markets
Making a Better World
FOOD BRANDS: y y y y y y y y y y y y y y y y y y y y y y
Becel, Flora Bertolli Blue Band, Rama Heartbrand Hellmann's, Amora Knorr SlimFast Badami Blue Band Brooke Bond A1 Brooke Bond Supreme Cornetto Energile Fruttare Lipton Magnum Pearl Dust Rafhan Unilever Wall's Desserts Wall's Heartbrand Wall's Kid's Range
Home care brands y y y y y y y y y y
Cif Comfort Domestos Omo Radiant Comfort Rin Sunlight Surf Excel Vim
Personal care brands y y y y
Axe Brylcreem Fissan Radox
y y y y y y y y y y y y y y y y y
Signal, Close Up Simple St Ives TRESemm Vaseline VO5 Clear Close Up Dove Fair & Lovely Lifebuoy shampoo Lifebuoy soap Lux Pond's Rexona Sunsilk Vaseline
The Nestl Corporate Environmental Strategy

Environmental policy and compliance, recognition of business opportunity, and response to public perception and expectations. From production operations to distribution and consumer purchasing, Nestl has developed an integrated approach for considering the environment throughout the supply chain process. Nestl states the objective in company factories is to maximize eco-efficiency, or to maximize the production of goods while minimizing the consumption of resources. The environmental performance of manufacturing processes is measured through worldwide factory surveys and environmental performance indicators (EPIs) that are verified against action plans, and are used to assess the progress toward eco-efficient objectives
Research and development of Nestle:

Nestle emphasizes its presence in the Russian and Eurasia region with the opening of a duo of premium chocolate production lines, That would be one of the 13 Nestle production facilities with 10 sales offices and employs around 10,000 employees in Russia. Nestles Shuangcheng milk production facility, established in 1987 and located in Heilongjiang Province in Northeast China, is the largest of its kind in Asia and ranks
fourth in the world in terms of annual dairy production in the Nestle Group. Nestle initiated the biogas project in 2003 with the installation of 400 biogas pits across the Shuangcheng milk district. The opening markets the final stage in expanding production capacities at the Swiss site, which has seen a series of investment over four years and equipped with the latest technology, and also saying that new suit has been designed from the start to be model factory when it comes to consideration of the environment and will help to reduce CO2 emissions by 58% Nestle Nigeria is operating the Agbara site where it is currently producing Maggi, Adult Family Cereals, Infant Cereals, Milo and Water. The high performance factory of Nestle in Bangpoo (Thailand) produces many different milk powder products, like coffee creamer, for export and the Thailand market. The Nestle factory in Moga (India) expected a growth of milk intake and the introduction of new products. Several different investments were identified to increase the capacity of the factory and streamline the production process. Nestle Konolfingen is producing milk powder products. The Konolfingen factory operates dryers which produce powder from milk With more than 300 types of ice cream and more than 150 recipes, Nestle production facility in Rorschach is a very complex ice cream factory Nestle Octolan is a milk powder factory in Mexico that will implement lean manufacturing principles that consists of a drastic reduction of the intermediate powder storage. Dawn Foods is an American owned company, but it operates at an international level. Nestle Subdury Factory is a complex pet food factory which required a study on the correlation between equipment. a new Nestle Purina pet food factory and the expansion of the Navanakorn milk and coffee production facility in Thailand. CHF 85 million investments in Malaysia, including new regional plants for Nescaf and coffee creamer, and the expansion of our Maggi facilities. An Expansion of the Kejayan milk factory in East Java, Indonesia.

Nestle continues to drive its growth in Europe with a EUR 10 million (more than CHF 12 million) investment to produce different varieties of chocolate in Spain Build a fresh milk factory in Cancurra, Chile Extended their capacity of our coffee creamer production in Babelegi, South Africa, by 47%, to serve the regional market.\ Two premium chocolate production lines were moved from Moscow to the Samara region, where raw materials are being sourced from local suppliers.

Nestle Waters Poland opened a new state-of-the-art bottling facility for Home & Office Delivery; the site will bottle more than 40 million litres a year to serve the Polish Home & Office Delivery market.
Unilever Environmental Concern:

Unilever has been carrying out a comprehensive 'audit' of the impact on the environment from the use of its products, in terms of water, waste and emissions of greenhouse gases. Unilevers mission is to Add Vitality to life. The poll of 559 qualified sustainability experts from business, government, non-profits and academia declared Unilever the leading organization in sustainability ranking.
Unilever research and development

The R&D function at Unilever employs over 6,000 professionals located in 20 countries Collaborating with leading international experts, academic groups and other third parties ensures that they are connected with the very latest scientific thinking. Unilever more or less file between 250 & 350 new patent applications a year.

Global Case Study

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Number of product categories and number of brands within each category

NESTL FRUITA VITALS

JUICY JUICE NESQUIK NESTEA

NESTL PURE LIFE PERRIER POLAND SPRING S.PELLEGRINO

Culinary, chilled & frozen food y y y y y

MAGGI NOODLES BUITONI HERTA HOT POCKETS LEAN CUISINE

GERBER GRADUATES NATURNES NESTUM

Break Fast Cereals

Chocolates & Confectionery y y y y y y y y

Food service - Nestl Professional

CHEF CHEF-MATE LEAN CUISINE MINOR'S NESTEA SJORA STOUFFER'S NESCAF

BOOST NUTREN JUNIOR PEPTAMEN RESOURCE

HAGEN-DAZS MVENPICK NESTL ICE CREAM

Making a Better World

Home care brands y y y y y y y y y y

Personal care brands y y y y

Axe Brylcreem Fissan Radox

The Nestl Corporate Environmental Strategy

Research and development of Nestle:

Unilever Environmental Concern:

Unilever research and development

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