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    Uggff

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    Uggff

    Uploaded by

    bautistaerickajoy
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    Uggff

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    RRL

    According to Izea (2023), Creative influencers captivate the viewers with their engaging
    and aspirational content. Influencers that are creative make connections with individuals
    all around the world and influence them to buy particular things. SamyRoad (2024),
    stated that creativity must be the primary component for influencer marketing efforts to
    become naturally and organically accepted. Additionally, raising brand awareness and
    improving audience engagement are the main objectives of influencer-led marketing.

    Local RRS
    In the study of Espejo et al., (2024) generation known as centennials, or Generation Z, is
    distinguished by their total absorption in technology, which has a big impact on their
    shopping choices. This study conducted a systematic examination of the characteristics
    that set this generation apart and how those characteristics affected consumer decisions
    using the PRISMA approach. Although , Bonus et al., (2022), stated that the modern
    technologies and the influencers are the ones that prove the expansion of the purchase
    decision especially the gen z, this has a big effect on the purchase decision of the gen z
    especially if an influencer is famous and they idolize it. Bismonte et al., (2021) stated that
    the purpose of social media influencers is to know how to see or attract especially a
    consumer or its capacity and what are the influencing methods, the influencer uses to see
    it or voluntarily buy a gen z customers and the use of the internet is also a factor that
    accelerates the decision making or purchase of gen z among social media influencers

    International RRS
    According to L, Joyce (2024), what people hear or do, especially an influencer, is
    believed by the customers who are reliable, trustworthy and influence them to buy again
    because what they bought is real and not a scam and they have a personal connection
    with their customers especially that the gen z. Fadiora (2024) investigates how
    Millennials and Generation Z purchase behavior in the fashion business is influenced by
    the attributes of social media fashion influencers, such as perceived normalcy,
    trustworthiness, attractiveness, resemblance, and expertise. Based on the finding of
    Hagerborn et al. (2024), Influencers have a great deal of ability to set trends and present
    alternative fashion options, and people find more interest in real, true content. On social
    media, customers frequently compare themselves to peers and influencers, which
    increases demand for new and trendy products.

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