The Company History

Tata Consultancy Services (TCS) is one of the world's leading

information technology companies. Through its Global Network
Delivery Model™, Innovation Network, and Solution
Accelerators, TCS focuses on helping global organizations
address their business challenges effectively. TCS continues to
invest in new technologies, processes, and people which can help
its customers succeed. From generating novel concepts through
TCS Innovation Labs and academic alliances, to drawing on the
expertise of key partners, it keeps clients operating at the very
edge of technological possibility. Whether TCS is envisioning a
business advantage, engineering and IT solution, or executing an
outsourcing strategy, it helps its customers experience certainty
in their everyday business.

TCS reported 2006-07 global revenues of USD 4.3 billion.

Business Process Outsourcing

Horizontal offerings

 Customer interaction Management

 Finance & Accounting

 Human Resource Outsourcing

 Knowledge Process outsourcing

 Supply Chain Management

Industry Specific offerings

 Banking & Financial services

 Insurance

Job Description Template

Role Name Please update from Analyst – Marketing Analytics

iCALMS.
If role is not yet uploaded
on iCALMS, provide
according to your

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 requirement.

Technical

In this role, you will work with business partners to help understand the process and
business of Campaign Analytics . This will involve creating regular reports as well
as adhoc reports related to mortgages as per business priority.
Set of responsibilities &
Role Summary expected results
The position will work with the product managers to provide appropriate business
associated with this role.
solutions in the Information Management area.

Other Areas

Work with the team lead to offer the analytic capabilities to other clients.

Hierarchy of responsibility
Reporting hierarchy Reporting to Sr Manager / Manager
and reporting

Key Relationships with  Account Manager & Senior Leaders within the organization.
other functions/teams.  Relationship Team within the organization
 Any other working relationship identified from time to time in the organization

 Develop, maintain and enhance business reporting in the business area identi-
fied
 Work on improving the process and making it efficient within business con-
Tasks, functions, and straints
responsibilities associated  Conceptualize analysis framework, define data requirements, and implement
with this job. them
Please update from calms.  Meet all the process SLAs as defined by the business partner.
Job Description  Prepare documentation for reports and provide analysis support for business
If role is not yet uploaded
strategies.
on iCALMS, provide  Maintain documents for compliance reasons
according to your  Take up other productivity improvement projects as identified by team lead
requirement.  Use analytics to provide business recommendations to senior management
and advise other business partners
 Bring about Process improvements
 To work with teams and client at different locations.

Educational, Technical &

Vocational Qualifications
Qualifications
required to perform this
 Bachelor’s degree is essential. Master’s degree is desirable. Preferably from a
role. premier institution.

Experience No. of months/years of  Prior experience in analytics. Preferably in the area of Marketing Analytics,
experience required to Campaign assessment reporting
perform specific tasks.  3+ years of strong experience in analyzing trends and creating campaign as-
(Please specify the sessment reports & dashboard
 Mandatory – hands-on experience in creating/ running reports using SAS.
duration and task).  Mandatory – excellent knowledge of SAS, Tableau & SQL.
 Mandatory – working with large databases

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  Preferred experience in a broad range of consumer information databases
 Proficiency in SAS on Unix or Mainframe platform
 Desirable – experience with Tableau Reporting.
 Good knowledge of Excel is mandatory.

 Analytical Thinking - Y
 Planning and Organizing – Y - (The ability to balance between data
needs and requirements for action)
 Team Skills - Y (Medium) - (An ability to manage and work with a
Please choose the culturally diverse population)
Behavioral Competencies
Behavioral Competencies  Innovation & Creativity Y
required to perform this
role.  Result Orientation – Y - (An ability to work well and productively, always
projecting a positive outlook in a fast-paced, sometimes stressful
environment.)
 Customer Orientation Y - (An ability to instil and reinforce a strong
customer service and business-oriented ethic in the entire team)
 Communication - Y

Contact:

Address:
Tata Consultancy Services Ltd.

e-mail -
Website: http://www.tcs.com

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