Marketing Plan

Marketing Plan
Executive summary
In the Philippines and around the world, people are navigating the COVID-19 pandemic,
and millions are striving to endure this crisis with an added challenge. They lack access to life’s
most critical resource – water. Now more than ever access to safe water is critical to the health of
families in the Philippines. As we all know getting clean water for some people takes a lot of
effort although the government organizes programs that help with the problem but still not
enough to ease the problem. GiftingLife create a product to help those people that lack access to
drink clean water, with their target market in mind they created this durable and affordable
product for people.
INFLUECER
MARKETING
SOCIAL MEDIA
MARKETING
PROMOTION SEMINARS
Brief Description of the products and services
GiftingLife is a brand initiated by Force 21 to provide products and solutions that
increase the quality of life. It puts together world-class technologies and solutions that enable
families and communities to experience life better.
One of the products that we offer is the LifeStraw, this product makes dirty water into
drinkable water or clean water which can help people when there is a natural disaster. When
using the product people can put the dirty water to the top container and hold both sides when
pushing the backwashing lever and hold it for 15seconds, after removing the red container or the
backwash container which contains the dirty water the clean water can come out of the faucet.
This can hold up to 30,000 liters of water, which can help the families when there is a sudden
typhoon and need to evacuate. This product contains hollow fiber technology which helps with
filtering water which protects us from getting bacteria and viruses when drinking the water
Define Target Market
For the business to make the products defining their target market is one of the most
important things do to, advertise the product, what is the cause why this product is invented and
who will help the product. The target market of the products is those people who live in an urban
area wherein they struggle to get clean water every day. Based on my research more than 3
million people in the Philippines rely on unsafe and unsustainable water sources and 7 million
lack access to improved sanitation. With this product, we can help those people in need.
The mission of the company
Since its launch, LifeStraw has undoubtedly delivered on its mission of making safe
water a human right. To date, millions of LifeStraws have been distributed all over the world,
making the distinctive blue cylinder one of the most recognizable, life-changing products, last
year on Amazon's Prime Day, the LifeStraw was the number one selling product in the US. it can
also be sold in the Philippines as we all know many citizen do not have the ability to get clean
water, with this product we can help them.
Marketing Strategies
We live in the 21 st century wherein technology is advanced. When promoting the
product, we can use social media wherein many people are using like Facebook, Instagram, and
on-trend TikTok. The business can hire know people to try and promote the product so that many
people will be encouraged to buy or invest in the product. Posting on Facebook also helps;
Facebook has a feature of boosting a post so that many people can see the said post. If it is
possible, the business can raise a fund or can coordinate with the Philippine Clean Act it is a
government program that aims to protect water bodies from pollution and monitor their safety.
With this partnership the business will help more people and lessen the worries of those in need.
Social media marketing- as we are living in the 21st century wherein technology is
advance that everyone has a social media account like Facebook, Instagram and the famous app
nowadays the tiktok. We can use this as an advantage for the business because promoting would
be much easier in using the technology.
Promotion- when promoting the product, the business can sell the product with other
product in the case of Giftinglife, they can sell the Lifestraw Family with a Lifestraw Personal
which is a tube outside, but a handy water filter technology that some may need to survive the
wild by creating a discount or a less 10% when they purchase the bundle.
Influencer marketing- look for a possible collaboration with an influencer who’s flat
form can be used to advertise the product, demonstrate the product and at the same time give
knowledge to his/her audience how precious clean water and many citizen of the country cannot
drink clean water.
Seminars- when the business perform seminar not only they will introduce the product to
some who doesn’t know they will also learn new things. This can also be used to encourage
people to invest to a product that can be handy with an unexpected disaster.
Water Purifier
GiftingLife offers LifeStraw that capable of carrying 30,000 litters of water while upon
my research there is also a product that can clean water it is the Alkaline Water Purifier
Complete Set which is used for drinking and cooking, and provides users with several important
health benefits and also restores pH balance by reducing acidity levels in the body. IVO SB151
Faucet-mounted Water Purifier also helps with purifie water by install it to the faucet this is also
a no-fuss and easy way to get the water in your tap clean enough for drinking. Filtering 99% of
bacteria, this device comes with a C151 Cartridge that filters up to 1500 L. The cartridge is easy
to remove, and the four stage filtration system removes rust, sediments, and smaller debris.

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Marketing Plan

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Marketing Plan

product for people.

Brief Description of the products and services

GiftingLife is a brand initiated by Force 21 to provide products and solutions that

families and communities to experience life better.

Define Target Market

water, with this product we can help them.

We live in the 21 st century wherein technology is advanced. When promoting the

be much easier in using the technology.

drink clean water.

people to invest to a product that can be handy with an unexpected disaster.

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