Project Management

Internship Report
Gaining Experience and Insights

Preeti Sengupta
A91179821013
BAJMC5A

Executive Summary:
Turiya Communications LLP is a media consultancy company, during the course of my internship I worked for
the digital marketing team, as it’s secondary head, taking on the position of the company’s Social Media
Manager.

I managed the company’s multiple social media accounts-

1. created a social media calendar to ensure better management of the media pages,
2. posted high quality content and design on the company’s media page to increase reach and engagement
3. designed high quality visiting cards for the company executives - thus improving brand face and
introduction
4. Provided timely design related improvements for the various needs of the company
5. Managed a team of 8, and helped this in creating content which will be at par with the company’s
expectations
6. Edited the company’s various client profile ppts and other introductory ppts

Key Findings

The relevance of Visual Communication’s in workings of a company

Importance and need of a healthy work culture and a well equipped team

Takeaways

How to work well under pressure and stick to deadlines

LEARNT ABOUT DESIGN PRINCIPLES and what makes a design Good?

Learnt how to manage and collaborate with a team

Learnt how to deal with corporate work culture

Understood the workings of organizational hierarchy first hand

On the overall learnt about the workings of Corporate, chain of command, communication and designing for
corporate workspaces
Introduction :
During the course of my internship at Turiya Communications LLP, I had the opportunity to work closely with the
digital marketing team, specifically as the secondary head, taking on the role of the company's Social Media
Manager. This report outlines the scope of my internship and the significance of the projects I undertook for the
organization.

Scope of the Report

Throughout my internship, I was responsible for several key projects, each of which contributed to the
organization's branding, confidentiality, professionalism, and online presence. These projects included:

1. Social Media Content Strategy (June to December):

- Developed a comprehensive social media content calendar to ensure effective management of the company's
social media pages.

- Created and posted high-quality content and design to increase reach and engagement.

2. Executive Visiting Cards:

- Designed high-quality visiting cards for company executives to enhance brand identity and improve
introductions.

3. Design-Related Improvements:

- Provided timely design-related improvements for various company needs.

4. Team Management:

- Managed a team of 8 individuals, ensuring that content creation aligned with the company's expectations.

5. Client Profile and Introductory PPTs:

- Edited various client profile presentations and other introductory PowerPoint presentations.

In addition to the specific projects, the report will address the significance of visual communication in an
organization and the importance of a healthy work culture and a well-equipped team. Furthermore, it will cover
the learnings acquired during the internship, such as working under pressure, understanding design principles,
collaborating with a team, adapting to corporate work culture, comprehending organizational hierarchy, and
gaining insights into the workings of the corporate world, including the chain of command, communication, and
designing for the corporate workspace.

The objectives set for the internship were to gain insights into the industry, build contacts and a portfolio for
future job opportunities, and develop and improve skills necessary to meet client needs and industry
expectations.
Internship Objectives:
Gain insights into the working of the industry

Build contacts and portfolio for future jobs in similar arenas

Develop and improve skills that will prepare me for better compliance with client needs
and industry expectations

Organizational Background
• Information about the organization where you interned
Turiya Communications LLP stands as an agency distinguished by its unconventional
innovation lab, helmed by a team of astute brand builders and visionary storytellers.
The agency's core ethos centers on simplifying communication, seamlessly blending
traditional and digital domains to cater to clients' distinctive needs and preferences.

Turiya's distinctive moniker is derived from the state of consciousness it embodies,

signifying clarity and purpose in communication. The agency excels in meeting clients'
digital demands through high standards, deploying a repertoire of communication
strategies and innovative marketing techniques.

• Its mission, industry, and any relevant background

Their competencies encompass branding, media strategy, public relations, social media
metrics, event management, market research, and more. Aiming beyond
communication, Turiya invests in nurturing client relationships, fostering growth, and
yielding tangible results.

Project Overview
An overview of the project(s) you worked on

Introduction:
This assignment report outlines the key activities undertaken to augment Turiya
Communications LLP's brand presence and operational efficiency. The tasks executed
are focused on improving the company's online presence, safeguarding its intellectual
property, enhancing team professionalism, and ensuring a consistent brand image.

I. Social Media Content Strategy (June to December):

A comprehensive social media content plan has been developed, covering the period
from June to December. This strategy aims to sustain the brand throughout the year by
providing engaging and relevant content across various platforms. Key components of
the plan include:

Content Calendar: A detailed content calendar has been crafted, delineating posts,
themes, and publication dates

Visual Design: Unique visual designs have been created to align with the brand's identity
and maintain a consistent visual presence.

II. Non-Disclosure Agreement (NDA) for CEO:

An NDA document was meticulously reviewed and edited to safeguard the CEO's
interests and protect confidential company information. The revised NDA ensures the
utmost confidentiality and legal security for the CEO's interactions with external
parties.

III. Executive Visiting Cards:

Visiting cards have been designed for all executive team members to enhance
professionalism and create a unified brand identity. These cards reflect the company's
commitment to excellence and serve as a valuable networking tool.

IV. Instagram Account Management:

The management of two prominent Instagram accounts, "Turiya Talks" and "Turiya
Communications," has been handled efficiently. This includes content creation, posting
schedules, engagement, and monitoring. The objective is to maintain an active and
engaging online presence for these accounts

Project 1: Social Media Content Creation

Duration: June - December

The creation of visual content for the company's social media pages, spanning from
June to December, was a pivotal project that had far-reaching significance. By
consistently posting engaging content, it served to:

- Sustain Brand Identity: The well-planned calendar ensured that our brand identity
remained consistent throughout the year. It enhanced brand recognition and positioned
us as a reliable, creative, and engaging brand in the eyes of our followers.

- Audience Engagement: The visually appealing content not only attracted but also
engaged our audience. This improved user interaction, reaching a wider demographic
and increasing the overall brand exposure.

- Consistency: The planned content ensured that our social media presence was well-
managed, delivering a constant stream of information to our audience.

Project 2: Visiting Cards for Executive Members

The creation of visiting cards for all executive members of our team was crucial in
fostering professionalism and establishing strong interpersonal connections. The
significance of this project is as follows:

- First Impressions: Visiting cards served as a tangible representation of our executives

and their roles in the company. They left a lasting first impression on clients, partners,
and associates.

- Networking: The cards facilitated networking opportunities, making it easy for our
team to exchange contact information during meetings and events.

Project 3: Management of Instagram Accounts

Managing the company's Instagram accounts - Turiya Talks and Turiya
Communications - has been instrumental in our online presence. The significance of
this assignment is:

Enhanced Visibility: Active management of these accounts led to improved

visibility and engagement, boosting our reach to a broader audience and attracting
new followers.

Consistent Brand Representation: Ensuring consistent brand representation and

messaging across our Instagram accounts has strengthened our online brand
identity and conveyed professionalism.
 Your Role and Responsibilities
As an intern at Turiya Communications LLP, I served as the Social Media Manager, taking
on diverse responsibilities that contributed to effective project management. Here's a
concise outline of my key roles and activities:

Content and Strategy Development:

- Assessed the Brand Manual for design and messaging consistency.

- Formulated content ideas and suggestions for social media posts.

- Curated reports with innovative suggestions for social media page enhancements.

Social Media Management:

- Created Social Media Post Mock-ups for Instagram.

- Researched Instagram trends by competitors and compiled actionable plans.

- Managed the social media accounts, ensuring regular posts and engagement.

Design and Content Creation:

- Designed engaging Instagram posts and developed content for social media.

- Prepared YouTube descriptions, hashtags, and ideation for future posts.

- Designed visiting cards for executives, enhancing the company's brand.

Leadership and Team Management:

- Guided a team, ensuring content creation aligned with company expectations.

- Conducted team-building exercises to enhance teamwork and creativity.

Outcome:
- Maintained a consistent social media presence.

- Improved the brand's visual appeal and professionalism.

- Ensured timely content delivery and strategic content planning.

- Fostered a cohesive content strategy aligning with the organization's goals.

- Actively embraced team management and collaborative content creation.

- Contributed to the enhancement of client-facing materials.

These responsibilities played a pivotal role in maintaining and enhancing the

organization's branding, engagement, and professionalism on digital platforms,
demonstrating an unwavering commitment to communication and branding excellence.

Tools and Techniques

Write your campaign's big idea here by addressing the problems your campaign aims to solve.
Talk about your desired impact and how you will execute it.

• The project management tools and techniques used in the

organization.
The primary tools required for completion of my project were mostly design related:

Canva
Adobe Illustrator
Instagram
The company’s website
AI tools
Adobe after effects
Various design related research websites

• Your experience with these tools

They were greatly helpful in my working and assisted me on a date to day level

Challenges Faced
 Challenges Faced
Challenges encountered during the internship
There were several challenges I encountered during the tenure of my internship:

The Instagram pages of the company were vastly out of touch with six months since the
previous updates.

The company under and a lot of changes since the previous visiting cards and the
website updates, were undertaken. A lot of the services and offers changed. Finding
discrepancies between the current stage and their desired stage and fixing them I was a
bit of a healthy challenge that we encountered.

Since the previous social media related updates had been taking quite some while ago, a
fresh set of ideas had emerged, regarding the new workings of the said media pages. A
lot of people had a lot of ideas. Incorporating all these ideas into one concise content
plan was an elaborate task

Researching, assessing and updating us as the current trends which can be beneficial to
the company was quite cumbersome however did provide a healthy insight to the
workings of a brand, and what makes it more engaging

• How you addressed or contributed to resolving them

1. for the first problem mentioned above, I created a content calendar with specific
and then to the market for specific day. Timings of fixed for the posts and day and
event related contents were scheduled.
2. Listed the changes in the before, and after of the companies changes, outlined the
discrepancies between their desired value and perceived value, increases the
comprehensive plan of improvement based on that
3. For every new fresh idea, we had,we put it in an excel sheet which we maintained
and collaborated on and used it sort it out all the ideas and put them into action as
and when convenient
4. another excel sheet solely for the purpose of research was maintained, where we
put all new ideas corresponding design and instagram trends of the season

Achievements and Contributions

Key Achievements during the Internship
During my internship at Turiya Communications LLP, I undertook several significant
projects and achieved the following milestones:

Project: Social Media Management:

- Created a comprehensive social media plan and calendar, ensuring a structured and
efficient approach to managing the company's social media pages.

- Developed and executed social media posts that consistently improved the company's
online presence and engagement.

- Conducted in-depth research to identify Instagram trends and applied these insights
to action plans, leading to increased audience reach and engagement.

- Curated a content list for future social media posts, laying the foundation for a
sustained and engaging online presence.

- Edited client profile presentations to enhance the company's professional image

Project: Got promoted to the post of digital team

manager
- Got promoted to the position of digital team manager, signifying my capability to lead
and manage a team effectively.

Project: Social Media Content Strategy

- Successfully published engaging Instagram posts aligned with the company's brand
and services, which drew positive feedback from the audience.

- Developed Facebook posts to boost audience engagement on the platform,

emphasizing a well-researched approach.

- Gained proficiency in Adobe After Effects, exploring animation techniques and motion
graphics integration for social media content.
- Prepared and presented a one-month progress report, incorporating feedback to
reassess and improve the social media campaign.

- Compiled a memo outlining challenges and proposed solutions to enhance the

ongoing campaign.

Key Contributions and Impact on the Organization

1. Enhanced Social Media Presence: My efforts in creating a structured social media

plan and calendar led to more organized content posting, improving the company's
online presence and keeping the audience engaged.

2. Audience Engagement: Through diligent research and content creation, I increased

audience reach and engagement on Instagram, reinforcing the company's brand identity
and recognition.

3. Digital Team Management: My promotion to the role of digital team manager

showcased my leadership and management skills, contributing to effective teamwork
and content production.

4. Professional Image: The creation of visually appealing social media posts and editing
client profile presentations enhanced the company's professional image and credibility.

5. Innovation and Adaptation: Gaining proficiency in Adobe After Effects allowed the
integration of animation and motion graphics into social media content, showcasing the
company's adaptability and creativity.

6. Problem Solving: By compiling a memo detailing challenges and solutions for the
social media campaign, I demonstrated a proactive approach to address issues and
improve the campaign's effectiveness.

Future Work Plans

My internship at Turiya Communications LLP has been a valuable learning experience,
and I look forward to applying the knowledge and skills I've gained in my future
endeavors

I will also focus on fine-tuning the social media content strategy based on performance
analytics, encouraging team brainstorming sessions, and seeking innovative ways to
reach a wider audience. Additionally, I aim to explore additional tools and techniques to
enhance the company's design capabilities and further strengthen the organization's
online presence.