Business Plan For Hasimaso Enterprise

BUSINESS PLAN FOR HASIMASO ENTERPRISE
Block A Shop 4, Opposite College of Nursing and Midwifery Yola
Executive Summary
Hasimaso Enterprise, established on January 5th, 2019, is a premier computer business center
located in Yola South LGA, Nigeria. Our strategic location allows us to cater to the high-demand
areas surrounding the College of Nursing, Modibbo Adama University Teaching Hospital, Nigeria
Law School Yola Campus, and the American University of Nigeria (AUN) axis. We offer a diverse
range of services including passport printing, photocopying, graphic design, general printing,
wedding souvenirs, and general contracts. Our mission is to provide high-quality and reliable
computer services tailored to the needs of our customers. We are seeking ₦3,000,000 in grant
funding to expand our services, upgrade equipment, and enhance our market reach, thereby
solidifying our position as a leading service provider in the region.
General Business Information
▪ Business Name: Hasimaso Enterprise
▪ Date of Establishment: January 5th, 2019
▪ Location: Yola South LGA, Nigeria
▪ Target Market: Our primary target market includes students and staff of local institutions
such as the College of Nursing, Modibbo Adama University Teaching Hospital, Nigeria
Law School Yola Campus, and AUN. Additionally, we cater to local residents and
businesses in need of high-quality printing and computer services.
▪ Business Structure: Sole Proprietorship

Product Description
Hasimaso Enterprise offers an extensive range of services designed to meet the diverse needs of
our clientele:
▪ Passport Printing: We provide high-quality passport photos and prints, adhering to the
required specifications and standards.
▪ Photocopying: Our photocopying services are efficient and affordable, catering to bulk and
single-copy needs with precision.
▪ Graphic Design: Our professional graphic design services cover a wide array of needs
including logos, flyers, brochures, and custom designs.
▪ General Printing: We offer comprehensive printing services for documents, posters, flyers,
banners, and more, ensuring high-quality output.
▪ Wedding Souvenirs: We design and produce custom wedding souvenirs, gifts, and
mementos tailored to the specifications of our clients.
▪ General Contracts: Our general contract services encompass a range of solutions for
businesses and individuals, providing tailored services to meet specific needs.
Access to Market and Marketing Plan
Market Analysis:
▪ Target Customers: Our target customers include students, educators, healthcare
professionals, and local residents, all of whom require reliable and high-quality computer
and printing services.

▪ Market Need: There is a significant demand for dependable and professional computer
and printing services in our area, driven by the proximity to educational and healthcare
institutions, as well as the general population's need for such services.
Marketing Strategy:
▪ Online Presence: We will develop and maintain a professional website and active social
media profiles to reach a broader audience and showcase our services.
▪ Partnerships: We will establish partnerships with local institutions to secure bulk service
contracts and offer special discounts.
▪ Promotions: We will implement promotional campaigns offering discounts during peak
academic periods and special events to attract more customers.
▪ Customer Service: Providing excellent customer service is a cornerstone of our strategy,
aiming to retain existing customers and attract new ones through positive word-of-mouth
referrals.
Management Structure
▪ Owner/Manager: The owner/manager oversees all operations, financial management, and
strategic planning to ensure the smooth running of the business.
▪ Staff: Our team includes trained personnel responsible for customer service, graphic
design, printing, and photocopying. Each staff member is dedicated to delivering high-
quality services and ensuring customer satisfaction.
Future Staffing Needs:
As we grow, we plan to hire additional staff to manage the increased customer demand and new
service offerings, ensuring we maintain our high standards of service delivery.
Financial Information
Current Financial Position:
▪ Initial Investment: ₦500,000 (personal savings)
▪ Current Revenue: ₦1,200,000 annually
▪ Expenses: Our expenses include rent, utilities, salaries, equipment maintenance, and supplies,
all of which are carefully managed to ensure profitability.
Funding Requirements:
▪ Total Funding Required: ₦3,000,000
▪ Use of Funds:
▪ Upgrade and Purchase New Equipment: ₦2,000,000 will be allocated to upgrade existing
equipment and purchase new, advanced machinery to enhance service quality and efficiency.
▪ Marketing and Promotion: ₦300,000 will be dedicated to marketing and promotional
activities to increase our market presence and attract new customers.
▪ Hire Additional Staff: ₦400,000 will be used to hire and train additional staff to manage the
increased workload and improve service delivery.
▪ Working Capital: ₦300,000 will serve as working capital to support new projects and services,
ensuring smooth operations and the ability to seize new business opportunities.
Financial Projections:
▪ Year 1: We project a revenue of ₦3,000,000 with an expected profit of ₦500,000.
▪ Year 2: We anticipate a revenue increase to ₦4,000,000 with a projected profit of ₦800,000.
▪ Year 3: Our goal is to achieve a revenue of ₦5,000,000 with a profit of ₦1,200,000, reflecting
our growth and expansion efforts.
Implementation Schedule
Phase 1: Planning and Preparation (Month 1)

▪ Secure the required funding.
▪ Finalize plans for equipment purchase and marketing strategy development.
Phase 2: Equipment Upgrade and Hiring (Month 2-3)
▪ Purchase and install new equipment to enhance service quality and efficiency.
▪ Hire and train additional staff to manage the increased workload and maintain high service
standards.
Phase 3: Marketing and Expansion (Month 4-6)
▪ Launch comprehensive marketing campaigns to increase our market presence and attract new
customers.
▪ Begin offering new services and targeting larger contracts with local institutions and
businesses.
Phase 4: Monitoring and Adjustment (Month 7-12)
▪ Continuously monitor business performance and gather customer feedback to ensure
satisfaction and service quality.
▪ Adjust strategies and operations as needed to optimize performance and achieve business
goals.
By following this structured business plan, Hasimaso Enterprise aims to enhance its service
offerings, increase customer satisfaction, and achieve sustainable business growth. This grant will
enable us to reach new heights and better serve our community, ensuring we remain a trusted and
reliable provider of computer and printing services.

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BUSINESS PLAN FOR HASIMASO ENTERPRISE

Block A Shop 4, Opposite College of Nursing and Midwifery Yola

solidifying our position as a leading service provider in the region.

General Business Information

▪ Business Name: Hasimaso Enterprise

▪ Date of Establishment: January 5th, 2019

▪ Location: Yola South LGA, Nigeria

businesses in need of high-quality printing and computer services.

▪ Business Structure: Sole Proprietorship

required specifications and standards.

single-copy needs with precision.

including logos, flyers, brochures, and custom designs.

banners, and more, ensuring high-quality output.

mementos tailored to the specifications of our clients.

businesses and individuals, providing tailored services to meet specific needs.

Access to Market and Marketing Plan

▪ Target Customers: Our target customers include students, educators, healthcare

and printing services.

institutions, as well as the general population's need for such services.

media profiles to reach a broader audience and showcase our services.

contracts and offer special discounts.

▪ Promotions: We will implement promotional campaigns offering discounts during peak

academic periods and special events to attract more customers.

▪ Customer Service: Providing excellent customer service is a cornerstone of our strategy,

▪ Owner/Manager: The owner/manager oversees all operations, financial management, and

strategic planning to ensure the smooth running of the business.

quality services and ensuring customer satisfaction.

Future Staffing Needs:

service offerings, ensuring we maintain our high standards of service delivery.

▪ Initial Investment: ₦500,000 (personal savings)

▪ Current Revenue: ₦1,200,000 annually

all of which are carefully managed to ensure profitability.

▪ Total Funding Required: ₦3,000,000

▪ Marketing and Promotion: ₦300,000 will be dedicated to marketing and promotional

activities to increase our market presence and attract new customers.

increased workload and improve service delivery.

▪ Year 1: We project a revenue of ₦3,000,000 with an expected profit of ₦500,000.

▪ Year 2: We anticipate a revenue increase to ₦4,000,000 with a projected profit of ₦800,000.

our growth and expansion efforts.

Phase 1: Planning and Preparation (Month 1)

▪ Finalize plans for equipment purchase and marketing strategy development.

Phase 2: Equipment Upgrade and Hiring (Month 2-3)

Phase 3: Marketing and Expansion (Month 4-6)

Phase 4: Monitoring and Adjustment (Month 7-12)

▪ Continuously monitor business performance and gather customer feedback to ensure

satisfaction and service quality.

reliable provider of computer and printing services.

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