A History of Change in Sport

Ben Cosner
9/13/2023
Managing The Sport Enterprise
A History of Change in Sport
Throughout history, there have been a number of political, social, and economic
movements that have played an important role in bringing positive changes to the world of
sports. A lot of these positive movements we've seen in history have broken down barriers,
challenged discriminatory practices, provided greater opportunities for athletes of all genders and
races, and elevated the overall quality of the sports world. The sports realm is highly sought after
and looked up to, there are millions of fans around the world who watch sports, so it's important
that sports organizations lead by example in a positive manner.
An example of a political movement that has changed the world, and the world of sports
would be the Civil Rights movement. This movement specifically fought against racial
segregation and discrimination, not only within society but within sports as well. African-
American Athletes Jackie Robinson and Muhammad Ali played important roles in breaking
down barriers and paving the way for equality in sports. The courage and determination of these
two athletes sparked a wave of change within the sports industry. This movement was crucial in
the sports realm and changed the way people looked at sports forever.
Another significant movement that had a positive impact on the social movement of
sports was the Women's Liberation Movement. Dating back to the early ages of sports, women
faced numerous challenges, discrimination, and restrictions in sports participation. The Women's
Liberation Movement fought for opportunities and recognition for female athletes, ultimately
leading to the establishment of women's sports leagues and increased funding for women's sports
programs. The article History, Women's Rights, Title IX: For Discrimination-Free Education
goes into depth about how the Title IX law was a very important part of this transition that fought
against the unjustified discrimination against women in the American educational system and
required male and female athletes to have equality in the sports realm.
Economic Movements have also played a crucial role in shaping the world of sports. One
example would be the rise of corporate sponsorships and endorsements. Corporations recognized
the value of associating their brand with successful athletes and sporting events. This has led to
the creation of jobs for people within sports and brand organizations, and not only provided
financial stability for athletes but also elevated the overall quality and popularity of sporting
events.
The Women's Liberal Movement and Feminist Movement was a very important recent
change within the sports world. The article A History of Women in Sport Prior to Title IX,
submitted by Richard Bell, describes the early age of college sports and how it is largely
unrecognized by historians because competitions were seen as physical activity and were
between students rather than institutions. There are and were stereotypes that were created in
society to encourage women to not participate in sports because they were considered to be
masculine. Women are also highly sexualized in the sports industry rather than being seen for
their true athletic ability. Thanks to the implementation of Title IX, a strong institutional change
has taken place. A lot of these untrue stereotypes resulted in women's sports being taken less
seriously. Because of Title IX, women's sports benefitted from greater access to team sports and
resources.
In conclusion, political movements advocating for social justice and equality have
brought about positive changes in sports that won't be forgotten. The examples listed above have
all contributed to equality, inclusivity, and professional growth in sports. These movements have
broken down barriers, challenged discriminatory practices, and provided greater opportunities for
the average person and athletes. As we continue to learn from these historical examples, it's
important to recognize the power of collective action and the role sports can play in promoting
positive social change.

References
A history of women in sport prior to title IX. (2016, October 12). Retrieved from
https://thesportjournal.org/article/a-history-of-women-in-sport-prior-to-title-ix/
Title IX: For discrimination-free education. (2022, August 2). Retrieved from
https://academy4sc.org/video/title-ix-for-discrimination-free-education/?
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Ben Cosner

Managing The Sport Enterprise

A History of Change in Sport

that sports organizations lead by example in a positive manner.

positive social change.

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