lOMoARcPSD|30798847

A Micro Project Report On

Prepare a Business Plan for Electronic Telivision

Manufacturing Industry

Submitted By
Group no. 07

Under Guidance of
Mr. K.S. Neralwar

In the Partial Fulfillment of Fifth Semester of

Diploma in Electrical Engineering

(As per directives of I Scheme , MSBTE)

Government Polytechnic Gadchiroli

MIDC ROAD, GADCHIROLI -

442605

Affiliated to

Maharashtra State
Board of Technical Education

Academic Year- 2024-2025

 lOMoARcPSD|30798847

Maharashtra State Board of technical

Education Certificate

This is to certify that Mr/Ms.( Prajwal A. Shahare, Chetan S.

Gahane, Vrushal D. Karwade, Bhushan R. Nikure, Noopur C.
Rana ) of Fifth Semester of Diploma in Electrical Engineering
of Institute Government Polytechnic Gadchiroli (Code: 0119)
has successfully completed the Micro-Project in
Entrepreneurship Development (22032) for the academic year
2024-2025.

Place: GPG, Gadchiroli Date: / /2024

Mr. K.S. Neralwar Mr. M. C. Musale

Course Teacher Head of Department

 lOMoARcPSD|30798847

ANNEXURE-I
 lOMoARcPSD|30798847

Part A-Micro-project proposal

1.0 BRIEF INTRODUCTION:

VisionTech Electronics is a newly established company dedicated to manufacturing high-quality

televisions that cater to a diverse range of consumers. With a commitment to innovation and
sustainability, we aim to provide cutting-edge technology and exceptional customer service. Our
focus on eco-friendly practices and advanced features positions us to meet the growing demands
of the electronics market. As we embark on this journey, our goal is to become a significant
player in the television manufacturing industry, delivering products that enhance the viewing
experience while contributing to a sustainable future.

2.0 AIM OF THE PROJECT:

Prepare a Business Plan for Electronic Telivision Manufacturing Industry

3.0 INTENTED COURSE OUTCOME:

 Understanding Industry Dynamics:

Gain insights into the electronic television manufacturing industry's current trends,
challenges, and opportunities.

 Product Development Skills:

Develop the ability to design and create innovative television products that meet consumer
demands and incorporate the latest technologies

 Marketing and Branding Proficiency:

Acquire skills in marketing strategies tailored to the electronics sector, focusing on digital
marketing, brand positioning, and customer engagement.

 Financial Acumen:
Understand financial management concepts, including budgeting, funding strategies, and
revenue forecasting, essential for business growth.

 Team Collaboration and Leadership:

Develop teamwork and leadership skills necessary for managing cross-functional teams and
driving business initiatives.

4.0 LITERATURE REVIEW:

The increasing integration of technology in education has led to the emergence of various
online study resources, facilitating learning across diverse disciplines. This literature review
examines the types of online study resources available, their effectiveness, and their impact on
student engagement and academic performance
 lOMoARcPSD|30798847

5.0 PROPOSED METHODOLOGY:

Market Research and Analysis:

 Conduct comprehensive market research to identify consumer preferences, trends, and competitive
landscape.
 Utilize surveys, focus groups, and industry reports to gather data.

Product Development:
 Implement a design-thinking approach to foster innovation and user-centered design.
 Create prototypes and conduct testing to refine product features and usability.

Sustainable Manufacturing Practices:

 Adopt lean manufacturing techniques to minimize waste and optimize production efficiency.
 Source materials from sustainable suppliers and implement recycling initiatives within the
production process.

Marketing Strategy Development:

 Develop a multi-channel marketing strategy, leveraging digital platforms, social media, and
partnerships.
 Create targeted campaigns to highlight product features, sustainability efforts, and promotional
offers.

Financial Planning and Management:

 Prepare detailed financial forecasts, including startup costs, operating expenses, and revenue
projections.
 Explore funding options such as investor funding, loans, and grants to support initial investments.

6.0 RESOURCES REQUIRED:

SR.No. Name of Resource Specification

Required
1 Entrepreneurship development
2 Entrepreneurship and small business management
3 Product designed and manufacturing
4. Entrepreneurship development special edition
For MSBTE
5 MCED books links
6 Market review
7 Startup india
8 Laptop
 lOMoARcPSD|30798847

7.0 ACTION PLAN:

Date
SR.NO. DETAIL OF ACTIVITY
12-07-2024
1 Discussion and finalization of topic
18-07-2024
2 Prepare ationand submission of Abstract
25-07-2024
3 Literature Review
18-0-2024
4 Collection of Data
5 Discussion and outline of Content 29-08-2024
6 Editing and pro of Reading of Content 08-09-2024

28-09-2024
7 Compilation of Report and Presentation
- -2024
8 Final submission of Micro Project

8. GROUP MEMBERS:

SR. NO. Name of student Enrollment no. Roll No.

01 Prajwal A. Shahare 23310230272 31
02 Chetan S. Gahane 23310230273 32
03 Vrushal D. Karwade 2201190113 33
04 Bhushan R. Nikure 2201190114 34
05 Noopur C. Rana 2201190120 35
 lOMoARcPSD|30798847

ANNEXURE-II
 lOMoARcPSD|30798847

Part B –Micro Project

1.0 Rationale

Market Demand and Growth Potential:

 The global television market is experiencing rapid growth, driven by consumer demand for smart
technology and high-quality viewing experiences. Entering this market positions VisionTech
Electronics to capitalize on emerging trends.

Adaptability to Market Changes:

 Utilizing a flexible methodology allows for quick adaptation to market shifts, technological
changes, and customer feedback, which is critical in a fast-evolving industry.

Financial Viability:

 A solid financial plan ensures adequate funding and resource allocation, enabling VisionTech to
launch effectively and scale operations sustainably.

Team Empowerment:

 Fostering a skilled and motivated team is essential for driving innovation and maintaining
operational excellence. A focus on training and development enhances employee satisfaction and
productivity.

2.0 Actual Method Followed

The purpose of this micro-project is Prepare a business plane for Online Study resources

During this Micro-project we follow the following steps.

 Collect an information related to micro project from reference Books, YouTube videos
and from Internet also.
 Collect an information about Electronic Telivision Manufacturing Industry.
 Collect the information about Electronic Telivision Manufacturing Industry and future scope
of the business.
 Then design proper report of this project topic.
 Check it by subject teacher.
 lOMoARcPSD|30798847

3.0 Actual Resources Used

SR.No. Name of Resource Specification

Required
1 Entrepreneurship development
2 Entrepreneurship and small business management
3 Product designed and manufacturing
4. Entrepreneurship development special edition
For MSBTE
5 MCED books links
6 Market review
7 Startup india
8 Laptop
 lOMoARcPSD|30798847

ANNEXURE-III
 lOMoARcPSD|30798847

Evaluation Sheet for the Micro Project

Academic Year: 2024-2025 Name of the Faculty: Mr. K. S.
Neralwar Course : EDP Course Code: 22032
Semester: Fifth

Title of the Project : Prepare a business plane for Electronic Telivision Manufacturing
Industry

Cos addressed by Micro Project:

Co1. Understanding of Electronic Telivision Manufacturing Industry
Co2. Development of Digital Literacy Skills
Co3. Prepare a plan to manage the enterprise effectively.
Major learning outcomes achieved by students by doing the project
(a) Practical outcome: : Prepare a business plan for Electronic Telivision Manufacturing Industry
(b) Unit outcomes in Cognitive domain
1. Understand future scope and demand Electronic Telivision Manufacturing Industry.
(c) Outcomes in Affective domain:
1. Function as team member
2. Follow ethical practices
3. Work as a leader a team member..

Comments/suggestions about team work /leadership/inter-personal communication (if

any)
…………………………………………………………………………………………………………………….

Marks out of 6 Marks out of 4

Rol Name of the Student for performance for performance Total Marks
No in group activity in oral/ out of 10
(D5 Col.8) presentation
(D5 Col.9)
21 Prajwal A. Shahare
22 Chetan S. Gahane
23 Vrushal D. Karwade
24 Bhushan R. Nikure
25 Noopur C. Rana

(Name & Signature)

 lOMoARcPSD|30798847

ANNEXURE-IV
 lOMoARcPSD|30798847

WEEKLY PROGRESS

REPORT MICROPROJECT

SR.NO. WEEK ACTIVITY PERFORMED SIGN DATE

OF
GUIDE

1. 1st Discussion And Finalization Of Topic

2. 2nd Preparation And Submission Of Abstract

3. 3rd Collection Of Data

4. 4th Discussion And Out Line Of Content

5. 5th Formulation Of Content

6. 6th Editing And Proof Reading Of Content

7. 7th Compilation Of Report

8. 8th Seminar/ Viva

9. 9th Final Submission Of Micro Project

 lOMoARcPSD|30798847

Business Plan for Electronic Television Manufacturing Industry

Executive Summary:

Business Name: VisionTech Electronics

Location: Gadchiroli,maharashtra

Business Overview: VisionTech Electronics will specialize in the design,

manufacturing, and distribution of high-quality electronic televisions. Our product line will
include LED, OLED, and QLED TVs, catering to various market segments from budget to
premium. Our goal is to leverage innovative technology, sustainable practices, and strong
marketing strategies to capture a significant share of the television market.

Business Objectives

1. Market Entry: Successfully launch VisionTech within 18 months.

2. Sales Target: Achieve annual sales of $5 million within the first three years.
3. Market Share: Capture 3% of the market in the first two years.
4. Sustainability: Implement eco-friendly manufacturing practices, aiming for a
30% reduction in waste.

Industry Analysis

Market Overview:

The global television market is expected to grow steadily, driven by advancements in

technology, increasing disposable incomes, and rising consumer demand for smart TVs. The
shift towards online streaming and home entertainment systems has further boosted the
market.

Target Market

1. Budget Consumers: Individuals and families seeking affordable, reliable TVs.

2. Mid-range Buyers: Customers looking for a balance of quality and price.
3. Premium Market: High-end consumers who value cutting-edge technology and
features.
 lOMoARcPSD|30798847

Competitive Landscape

Key competitors include Samsung, LG, Sony, and TCL. VisionTech will
differentiate itself through innovative features, superior customer service, and
sustainability.

Business Structure

Legal Structure: Limited Liability Company (LLC)

Management Team:

 CEO: Chetan S. Gahane

 COO: Prajwal A. Shahare
 CTO: Vrushal D. Karwade
 CFO: Bhushan R. Nikure
 Head of Marketing: Noopur C. Rana

Product Line

1. LED TVs: Affordable options with solid performance.

2. OLED TVs: High-end models offering superior picture quality.
3. QLED TVs: A blend of LED and OLED technology for enhanced color and
brightness.
4. Smart Features: Integration with popular streaming services, voice
control, and IoT compatibility.

Marketing Strategy

Branding:

 Develop a strong brand identity that resonates with quality, innovation,

and sustainability.
 lOMoARcPSD|30798847

Pricing Strategy:

 Implement a competitive pricing strategy to attract budget-conscious

consumers while maintaining premium pricing for high-end models.

Promotion:

1. Digital Marketing: Utilize social media, SEO, and online ads.

2. Influencer Partnerships: Collaborate with tech influencers for product reviews.
3. Trade Shows: Attend electronics expos to showcase products and network.

Distribution Channels:

1. Direct Sales: Online store for direct-to-consumer sales.

2. Retail Partnerships: Collaborate with major electronics retailers.
3. Wholesale Distribution: Engage with wholesalers to expand reach.

Operations Plan
Manufacturing

 Location: Establish a manufacturing facility in [Location] for cost efficiency.

 Technology: Invest in advanced machinery for quality production.
 Sustainability: Implement recycling programs and reduce energy consumption

Supply Chain Management

 Develop relationships with reliable suppliers for raw materials.

 Establish a logistics plan for efficient distribution.

Quality Control
 Implement rigorous quality assurance processes to ensure high standards and minimize
defects.
 lOMoARcPSD|30798847

Financial Plan

Startup Costs:

 Facility Setup: $500,000

 Machinery and Equipment: $1,000,000
 Initial Inventory: $300,000
 Marketing Expenses: $200,000
 Working Capital: $500,000

Total Estimated Startup Costs: $2,500,000

Revenue Projections

 Year 1: $2 million
 Year 2: $4 million
 Year 3: $5 million

Funding Requirements

Seeking $2.5 million in funding through a combination of equity investment and bank loans.

Conclusion
VisionTech Electronics is poised to make a significant impact in the television manufacturing
industry. By focusing on quality, innovation, and sustainability, we aim to build a reputable brand
that meets the evolving needs of consumers. With a solid business plan and strategic execution, we
are confident in our path to success.
lOMoARcPSD|30798847