AN ORGANIZATIONAL STUDY ON HINDUSTAN NATIONAL

GLASS & INDUSTRIES LTD , PUDUCHERRY

By
JENISH PRASAD.R

Register No : 961423631055

of

MAR EPHRAEM COLLEGE OF ENGINEERING AND TECHNOLOGY

Elavuvilai

A SUMMER TRAINING REPORT

Submitted to the
FACULTY OF BUSINESS ADMINISTRATION

In partial fulfilment of the requirement

for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

ANNA UNIVERSITY

CHENNAI - 600 025

JULY - 2024
 BONAFIDE CERTIFICATE

Certified that this summer training report titled “HINDUSTAN NATIONAL GLASS &

INDUSTRIES” is the bonafide work of JENISH PRASAD.R done under my supervision and

guidance. Certified further, that to the best of my knowledge the work reported herein does not

form part of any other project report or dissertation on the basis of which a degree or award was

conferred to him on an earlier occasion or any other candidate.

Place: Elavuvilai, Signature of the Supervisor

Date:

Forwarded by

Dr. Melba Kani., M.B.A., Ph.D.

Professor & Head of the Department

Viva-Voce Examination held on:

Internal Examiner External examiner

Company Certificate
 DECLARATION

I JENISH PRASAD .R, hereby declare that the summer training report entitled “An
Organizational Study on HINDUSTHAN NATIONAL GLASS & INDUSTRIES LTD .”
submitted to Anna University in partial fulfilment for the award of the Degree of Master of
Business Administration, is a record of independent research work carried out by me under the
guidance of Mrs. Aseena R., B.Com., MBA, Assistant Professor, Department of Business
Administration, Mar Ephraem College of Engineering and Technology, Elavuvilai. I also
declare that this summer training report is the result of my own effort and has not been submitted
earlier for the award of any other Degree / Diploma or Associateship by Anna University or any
other University.

Name of the candidate :

Register Number : Signature of the student

 ACKNOWLEDGEMENT

First and foremost I thank Almighty God for the grace and blessings showered upon me to complete this

summer training report.

I express my sincere gratitude to our Very. Rev. Fr. Satheesh kumar, Correspondent of Mar Ephraem

college of Engineering and Technology, for giving me an opportunity to undertake this project.

I express my sincere thanks to our Principal Prof. Dr. A Lenin Fred ME, Phd, Mar Ephraem

College of Engineering and Technology who had given me the official permission for doing this

project work.

I wish to convey my profuse thanks to our Academic Director Prof. Dr. N. Austin, ME,Phd.

Mar Ephraem College of Engineering and Technology for giving guidance for the successful

completion of this project.

I express my deep sense of gratitude to Dr.Melba Kani R. MBA, Ph.D, Head, Department of

Business Administration, Mar Ephraem College of Engineering and Technology for her

extraordinary guidance which helped me to complete this study successfully.

I am greatly prevailed to express my profound indebtedness to my project Guide Mrs. R.

Aseena B.Com,MBA, Assistant Professor, Department of Business Administration, Mar

Ephraem College of Engineering and Technology for the valuable suggestions and

encouragement throughout the project work.

Finally, I wish to express my sincere thanks to my family and friends for their constant encouragement,

support, help and valuable advice to make this project in the way to success.
 TABLE OF CONTENTS
CHAPTER TITLE PAGE NO

DECLARATION iv

ACKNOWLEDGEMENT v

LIST OF FIGURES ix

LIST OF CHART x

1 INTRODUCTION AND PROFILE OF THE STUDY 1

1.1 Introduction of the study 2

1.1.1 Objective of the study 2

1.1.2 Scope of the study 3

1.1.3 Method of data collection 3

1.2 Industrial profile 4

1.3 Company profile 6

1.3.1 History 6

1.3.2 Vision 6

1.3.3 Mission 6

1.3.4 Slogan 6

1.3.5 Policies 6

1.3.6 Logo 6

1.3.7 Achievements 7

1.3.8 Objectives 7

1.3.9 Competitors details 7

1.3.10 Employee details 8

1.3.11 Office working time 8

 1.3.12 Picture of the company 9

1.3.13 Picture of field study in the company 9

1.3.14 Organisational structure 10

1.4 Product profile 11

2 THEORETICAL PERSPECTIVE 17

2.1 Human resource department 18

2.1.1 Meaning of human resource department 18

2.1.2 Objective of human resource department 18

2.1.3 Features of human resource department 18

2.1.4 Functions of human resource department 18

2.2 Financial department 19

2.2.1 Meaning of financial department 19

2.2.2 Objective of financial department 19

2.2.3 Features of financial department 20

2.2.4 Functions of financial department 20

2.3 Production department 20

2.3.1 Meaning of production department 20

2.3.2 Objective of production department 20

2.3.3 Features of production department 20

2.3.4 Functions of production department 21

2.4 Marketing department 21

2.4.1 Meaning of marketing department 21

 2.4.2 Objective of marketing department 21

2.4.3 Features of marketing department 21

2.4.4 Functions of marketing department 21

3 FUNCTIONAL DEPARTMENTS 22

3.1 Human Resource department 23

3.2 Finance department 24

3.3 Production department 25

3.4 Marketing department 28

4 SWOT ANALYSIS 30

4.1 SWOT analysis 31

4.1.1 Strength 32

4.1.2 Weakness 32

4.1.3 Opportunities 32

4.1.4 Threats 32

5 FINDINGS, SUGGESTION AND CONCLUSION 33

5.1 Findings 34

5.2 Suggestion 34

5.3 Conclusion 34

BIBLIOGRAPHY 36
 LIST OF FIGURES

FIGURE NO TITLE PAGE NO

1.3.6.1 Logo of the company 6

1.3.12.1 Picture of the company 9

1.4.1 Product 1 11

1.4.2 Product 2 13

1.4.3 Product 3 14
 LIST OF CHART

Chart no Title Page no

1.3.14.1 Organizational structure 10

3.2.1 Structure of finance department 24

3.3.1 Structure of marketing department 27

 CHAPTER – 1

INTRODUCTION AND PROFILE OF THE

STUDY
 CHAPTER-1

INTRODUCTION AND PROFILE OF THE STUDY

1.1 INTRODUCTION OF THE STUDY

Organizational study is an effort towards understanding the organization, its policies,

structure and methodology adopted. This report aims to understand the Functions different
departments. Organizational studies comprise different areas that deals with the different
aspects of the organizations, many of the approaches are functionalist but critical research
also provide alternative frame for understanding in the field.
The main purpose of doing the organization study was to study the various departments
of the organization and understand their basic functions, their purpose, achievements,
competitors and the mission and vision of the company and their progress towards that.
All general information we get in course is all book knowledge, on which we entirely
cannot depend. It is very important to observe the actual working of an organization and
the overall structure of an organization.
The actual professionalism can be studied only through experience. The introduction
and profile of a study serve as the foundation for understanding its purpose and scope.
Typically, the introduction outlines the research problem or question, emphasizing its
significance and relevance within the broader field. It provides context by reviewing
existing literature, identifying gaps that the study aims to address.
The profile of the study includes details such as the research design, methodology, and
objectives, which guide the investigation. This section sets the stage for the study's
approach, defining the population or sample, data collection methods, and analytical
techniques to be used.
Together, the introduction and profile ensure clarity on the study’s intent and framework,
guiding readers through the research process and its anticipated contributions to the field.
In addition to framing the study’s context and objectives, the introduction and profile also
outline the theoretical underpinnings and key concepts central to the research. This includes
specifying any hypotheses or research questions that drive the inquiry, as well as defining
 terms and constructs relevant to the study. The introduction typically highlights the study's
significance by addressing how it contributes to existing knowledge .

By presenting a clear and comprehensive overview, these sections establish a roadmap for
the research, ensuring that readers understand both the foundational rationale and the
methodological approach guiding the investigation.

1.1.1 Objective of the study

The general objective of the program was to gain practical knowledge on the over all functioning of
the various department of the organizations.
 To study about the organizational structure
 To analyze various functions performed by the various department in the
organization.
 To study production process.
 To identify SWOT faced by the company

1.1.2 Methods of the Data collection

Data are the raw facts which have been collected to make information in order to make decisions.

The main sources through which data to be collected are

• Primary data
• Secondary data

Primary data :

Primary data is the first handed data which is generated by researcher himself / herself
directly by using survey, interview, direct observation etc., The collected data was recorded, analysed
and interpreted for the organizational study.

• From the manager

• From the office staff
• Company website
Secondary data :

Secondary data refers to data that is collected by someone other than the primary user.
Common sources of secondary data for social science include censuses, information collected by
government departments, organizational records and data that was originally collected for other
research purposes.

1.2 INDUSTRY PROFILE

The history of bottle manufacturing in India traces back to the early 20th century, when
the industry began with modest beginnings in the form of small-scale, hand-blown glass
bottles. Over the decades, advancements in technology and increased industrialization led to
significant growth and modernization.

The 1970s and 1980s marked a turning point with the introduction of automated production
techniques and the expansion of facilities, which allowed for higher volume and greater
consistency in bottle quality.

As India’s economy liberalized in the 1990s, the bottle manufacturing sector

experienced a surge in demand driven by booming industries such as beverages,
pharmaceuticals, and consumer goods. Today, the industry is characterized by advanced
manufacturing processes, a wide range of products, and a significant export presence,
reflecting the sector's evolution from its artisanal roots to a robust, technologically advanced
industry.

Establishing a bottle manufacturing company involves several key steps, beginning

with market research to identify demand trends and consumer preferences. Entrepreneurs and
investors need to assess the competitive landscape and identify potential niches that the new
company can fill. The choice of materials, such as PET (polyethylene terephthalate) or glass,
plays a crucial role, as it impacts the cost, sustainability, and functionality of the bottles.
Additionally, securing a reliable supply chain for raw materials and setting up efficient
production processes are essential for the success of the venture.

This focus on innovation not only enhances product quality but also supports sustainable
practices within the manufacturing process. Beyond our technical capabilities, we prioritize
 sustainability and environmental responsibility, integrating eco-friendly practices into our
manufacturing processes. This commitment not only reflects our values but also ensures that we
contribute positively to the communities in which we operate.
Looking ahead, we are poised for continued growth and expansion, driven by ongoing
investments in research and development, as well as in our workforce. By staying at the forefront
of technological advancements and market trends, we remain dedicated to surpassing expectations
and setting new benchmarks within the industry.

1.3 COMPANY PROFILE

1.3.1 History

" Hindustan National Glass & Industries Limited, originally incorporated as Hindustan
National Glass Manufacturing Company Limited on February 23, 1946, is a distinguished
entity in the container glass manufacturing sector. The company’s name was officially changed
to its current form on November 22, 1971, reflecting its evolution and expanded market focus.
Hindustan National Glass & Industries Limited is renowned for its innovation and
technological advancements in glass production. By continuously adopting cutting-edge
technologies and refining production techniques, the company has maintained its competitive
edge and efficiency.
Specializing in container glass, the company has established itself as a leading supplier in the
industry. Its product portfolio includes a wide range of glass containers used in various sectors such
as food and beverages, pharmaceuticals, and cosmetics. This diversity allows the company to cater
to the unique needs of different industries, ensuring both functionality and aesthetic appeal in its
offerings.
In addition to plastic bottles, HNG also expanded its expertise into the realm of wine bottles.
Recognizing the burgeoning wine industry in India and globally, the company tailored its offerings
to meet the specific requirements of wine packaging.
This diversification not only solidified HNG's position in the glass and plastic packaging
sectors but also showcased its ability to adapt to evolving industry trends and consumer preferences.
Today, Hindusthan National Glass & Industries Limited stands as a prominent player in the
packaging industry, known for its innovation and commitment to quality.
1.3.2 Vision

To be the global leader in container glass manufacturing, setting the standard for innovation,
quality, and sustainability in every product we deliver.

1.3.3 Mission
To provide superior container glass solutions that meet the diverse needs of our customers
across various industries, leveraging cutting-edge technology and sustainable practices to ensure
excellence and drive continuous improvement in all aspects of our business.

1.3.4 Slogan “Crafting Excellence in Every Glass, Innovating for a Sustainable

Future."

1.3.5 Policies
• Discount and Warranty policies.
• Service policy.
• Exchange policy.

1.3.6 Logo

1.3.6.1 Logo of the company

1.3.7 Achievements
HINDUSTHAN Industries got the

• Best Entrepreneurship Award by Small Industrial Service Institution.

• Best Achiever Award.

• Best Business Award.

 • Best Exporting Award.

1.3.8 Objectives

1. Well established base:

We have a long history of over 23 years catering to the demands of our customers for all sorts of
High Quality Electrical Products.

2. Integrity:

Adherence to strict policies and procedures and keep promises with our valued customers even
if it takes extra effort.

3. Our team:

Our team is full of competent and efficient team members who have good knowledge and
technical skills in electrical products.
4. Quality assurance:

We are completely dedicated towards our valuable clients and make sure that they feel pleased
with our entire range of goods.

5. Customer convenience:

We realize that our continued success is dependent on maximizing value for our customers and
prompt and accurate delivery.

1.3.9 Competitor details

1. O-I Glass, Inc.

A global leader in glass container manufacturing, known for its extensive product range and
commitment to sustainability.
2. Ardagh Group
Specializes in glass and metal packaging solutions with a strong emphasis on innovation and
customer service.
3. Verallia
A major player in the glass packaging industry, offering a diverse portfolio of glass containers for
various sectors.

4. Vitro Packaging-
Provides high-quality glass containers with a focus on technological advancements and sustainable
practices.

Employee Details

More than 150 employees were working in the HINDUSTHAN NATIONAL GLASS &
INDUSTRY .

Office working time

The HINDUSTHAN , working time is 8.30 AM – 5.00 PM.

1.3.10 Picture of the company

1.3.11 Picture of the company

1.3.13 Organisational structure

1.3.14 Organizational Structure

1.4 PRODUCT PROFILE

HINDUSTHAN Products are

• Soft drink bottle

• Plastic pet bottle

• Wine bottles

Soft Drink Bottle

Product 1- soft drink bottles

For manufacturers, soft drink bottles represent a critical element of both product
presentation and functionality. These bottles must balance durability with aesthetics, ensuring
they protect the beverage while appealing to consumers through innovative design.
Manufacturers prioritize factors such as material quality, tamper-evidence, and the ability to
maintain carbonation and freshness. Additionally, they consider sustainability by exploring
ecofriendly materials and recycling processes to minimize environmental impact. The goal is to
create a packaging solution that enhances the consumer experience while meeting rigorous industry
standards for safety and performance.
Plastic Pet Bottles

Product 2 – Plastic pet bottles

Plastic PET (polyethylene terephthalate) bottles are widely favored in the packaging
industry for their exceptional strength, lightweight nature, and recyclability. Manufacturers
appreciate PET bottles for their ability to securely contain liquids, maintaining both product
integrity and freshness while being resistant to impact and breakage.

Their transparency offers clear visibility of the contents, enhancing consumer appeal.
Additionally, PET bottles are cost-effective to produce and transport due to their lightweight
properties. As sustainability becomes increasingly important, manufacturers are also focusing
on improving recycling processes and incorporating recycled PET to reduce environmental
impact, aligning with growing consumer and regulatory expectations for eco-friendly
packaging solutions.
Wine Bottles

1.3.10 Product 3 – Wine Bottles

Wine bottles are a cornerstone of the beverage industry, meticulously designed to

preserve and enhance the quality of their contents. Typically made from dark-colored glass,
such as green or brown, these bottles protect the wine from harmful UV light, which can
degrade its flavor and aroma.

The design of wine bottles often includes a distinctive shape and a long neck, which
facilitates the aging process by allowing sediment to settle. Additionally, the choice of
closure—whether cork, synthetic stopper, or screw cap—plays a crucial role in maintaining
the wine's integrity over time.

For manufacturers, producing wine bottles involves careful consideration of material

quality, design, and functionality to ensure the product reaches consumers in optimal
condition while reflecting the brand's premium image.
 CHAPTER -2

THEORITICAL PERSPECTIVE
 CHAPTER -2

THEORITICAL PERSPECTIVE

2.1 FINANCE DEPARTMENT

Financial management is the area of business management devoted to the

judicious use of capital and careful selection of sources of capital in order to
enable a spending unit to move in the direction of reaching its goals.

2.1.1 Objective of financial Department

• Profit maximization
• Wealth maximization

2.1.2 Importance of Financial Department

• To prepare the budget.

• Management of financial risk.
• Management of investment of company.
• Management of tax.

2.1.3 Role of Financial Department

• Prepare and create financial account.

• Keep and maintain financial record.
• Pay employees wages and salary.
• Pay creditors.
• Analyze current financial performance.

2.2 HUMAN RESOURCE DEPARTMENT

Human resource management is a series of integrated decisions that

form the employment relationship; their quality contributes to the ability of
the organizations and the employees to achieve their objective. Human
resource management is concerned with most effective use of people to
achieve organizational and individual goals.
 2.2.1 Scope of Human Resource Department:

• Training and development

• Compensations / rewards
• Welfare
• Industrial relations
• Procurement
• Job analysis and job description
• Employee records

2.2.2 Objective of Human Resource Department:

o To assist in securing the goals set by the organization

o To help the employees in securing the personal goals .
o To make maximum utilization of employees potential.
o To improve quality of work life.
o To enhance job satisfaction.
o To maintain discipline among employ.
o To focus on quality performance.
o To create respectful environment.

2.3 PRODUCTION DEPARTMENT

Production management deals with decision making related to

production process. So that the resulting goods and services are produced in
accordance with the quantitative specifications and demand schedule with
minimum cost.

2.3.1 Importance of Production Department:

• Accomplishment of firm’s objective.

• Helps to introduces new products.
• Supports other functional areas.
• Helps to face competition.
• Optimum utilization of resources.
 2.3.2 Functions of Production Department:

o Design and development of the production process.

o Production planning and control.
o Implementation of the plan and related activities .
o Administration and coordination of the activities of various components
2.4 MARKETING DEPARTMENT

Marketing is a total system of interacting business activities designed to plan, price, promote

and distribute want satisfying products and services to the present and potential customer.

2.4.1 Nature of Marketing Department:

o Marketing is an integrated process

o Marketing is customer oriented
o Marketing is a system
o Marketing is creative
o Goal oriented
o Marketing is universal
o Marketing is a science as well as art
o Marketing is continuous process
2.4.2 Scope of Marketing Department:

• Analyzing consumers needs and wants

• Analyzing consumers behaviours
• Product planning and development
• Pricing decisions

2.4.3 Functions of Marketing Department:

• Marketing information
• Research function
• Buying function
• Marketing planning
• Product designing and development
• Pricing
2.5 PURCHASE DEPARTMENT
Purchase management brings efficiency and effectiveness in the system of purchases
followed by the management and thereby assisting in carrying out the process of manufacturing.
Purchasing is the procuring of materials, supplies, machines, tools and services required for
equipment, maintenance and operation of a manufacturing plant.
2.5.1 Objectives of Purchase Department:

o Availability materials, supplies and equipment

o To enable regular flow of production.

o To increase asset turnover.

o To develop alternate sources of supply

o To establish cordial relations with suppliers

o To achieve close coordination with other departments

o To train and development the personnel

o Efficient record maintenance and reporting.

2.5.2 Principles of Purchase Department:

o From the right sources

o Buying material at right quality

o In the right quantity

o At the right price

o Delivered at the right place

o At the right time

o With right mode of transport

2.5.3 Importance of Purchase Department:

o Efficient administration
o Quality of the final products
2.6 OPERATION DEPARTMENT:

The operations functional department focuses on optimizing the delivery of consulting services,
managing resources, and ensuring client satisfaction.

2.6.1 Objectives of Operation Department:

o Quality
o Efficiency
o Productivity
o Cost Control
o Capacity Planning
o Supply Chain Management
o Sustainability
o Flexibility

2.6.2 Functions of Operation Department:

o Quality Assurance
o Knowledge Management
o Process Improvement
o Financial Management
o Compliance and Risk Management
o Vendor and Partner Management
o Strategic Planning and Execution

2.7 SALES DEPARTMENT:

The Sales Department is a specialized team responsible for promoting and selling products or
services to customers, generating revenue, and driving business growth. The Sales Department
is a crucial component of an organization, responsible for driving revenue growth, expanding
customer bases, and strengthening market position.
2.7.1 Objectives of Sales Department:

o Increase sales revenue and contribute to the organization's financial

goals.
o Expand the customer base and acquire new customers.
o Build strong relationships and retain existing customers.
o Increase market share and stay ahead of competitors.
o Meet or exceed sales targets and quotas.
o Promote products or services to increase brand .
o Ensure high levels of customer satisfaction and loyalty.

2.7.2 Features of Sales Department:

o Strong customer relationships and account management.

o Accurate sales forecasting and pipeline management.
o Regular sales performance monitoring and analysis.
o Continuous sales training and development.
o Sales enablement tools and technologies.
o Customer-centric approach.
o Data-driven decision making.

2.7.3. Functions of a Sales Department:

o Developing sales strategies, goals, and objectives.

o Predicting sales performance and revenue growth.

o Identifying and qualifying potential customers.

o Building relationships, identifying needs.

o Promoting products or services to drive sales.

o Negotiating and closing sales deals.

o Managing existing customer accounts.

o Providing regular sales performance reports.

 CHAPTER-3
FUNCTIONAL DEPARTMENT

30
 CHAPTER-3

FUNCTIONAL DEPARTMENTS

3.1 Human Resource Department

Human resource management ( HRM ) is the practice of recruiting, hiring, deploying

and managing an organization’s employees. HRM is often referred to simply as human
resource ( HR ). Human resource management is the strategic approach to the effective and
efficient management of people in a company or organization such that they help their business
gain a competitive advantage. It is designed to maximize employee performance in service of
an employer’s strategic objectives.

In HINDUSTHAN they are having a good Human Resource Department controlling

the entire workforce of the employees. The work of a Human Resource Department deals with
procuring, hiring, training, placement, utilizing and maintaining an effective workforce that
will help in the accomplishment of the firms goals.

Objectives

1) To achieve the organizational goals by proper utilization of human resources.

2) To develop and maintain healthy working relationships among all the employees and to
adopt sound, describe organization structure.
3) To integrate individual and group goals within an organization.
4) To create opportunities and facilities for individual or group developments according to
the growth and development of the organization.
5) To identify and satisfy individual and group needs, such as fair wages and salaries,
incentives, welfare facilities, social security, prestige, recognition, security, status etc.

Roles of HR Manager

 Recruitment and Hiring.

 Training and Development.
 Employer-Employee Relations.
 Maintain Company Culture
 Manage Employee Benefits

31
3.2 FINANCE DEPARTMENT
Finance is the study and discipline of money, currency and capital assets. Finance
activities take place in financial systems at various scopes, thus the field can be roughly
divided into personal, corporate, and public finance. In a financial system, assets are bought,
sold, or traded as financial instruments, such as currencies, loans, bonds, shares, stocks,
options, futures etc.

Structure of Finance Department

Finance
Department

Finance
Manager

Assistant Finance
Manager

Account
Officer

Assistant
Account
Officer

3.2.1 – Structure of finance department

Characteristics of Finance Department

• Manages all the financial resources.

• Proper utilization of the funds.

32
3.3 PRODUCTION DEPARTMENT

Production is the process of actual transformation of raw materials into finished products. It’s
the process by which goods and services are created.

Production Process for Soft drink bottles

The production of bottles involves several key steps:

1. Raw Material Preparation:

For glass bottles, silica sand, soda ash, and limestone are mixed and melted in a furnace at high
temperatures. For plastic bottles, PET resin pellets are prepared.

2. Forming:

Glass Bottles:
The molten glass is shaped into bottles using one of two methods: blow molding, where the glass is
blown into a mold, or press-and-blow, where it is pressed and then blown.

Plastic Bottles:
PET pellets are heated and injected into a mold using an injection molding process to form preforms,
which are then reheated and stretched into bottle shapes through blow molding.

3. Annealing:
Glass bottles undergo an annealing process in a lehr (a temperature-controlled furnace) to relieve
internal stresses and ensure uniform strength. PET bottles are cooled gradually to solidify their shape
and strength.

33
4. Inspection and Quality Control:
Bottles are inspected for defects such as cracks, bubbles, or inconsistencies. Quality control ensures
they meet safety standards and specifications.

5. Decoration and Labeling:

Bottles are decorated through processes like screen printing, labeling, or embossing to display
branding and product information.

6. Cleaning and Sterilization:

Bottles are cleaned and sterilized to ensure they are free of contaminants before being filled with
their respective contents.

7. Filling and Sealing:

Bottles are filled with their designated liquid or product, and sealed with closures such as caps or
corks, ensuring airtight protection.

8. Packaging:
The finished bottles are packaged for distribution, typically in cartons or pallets, and prepared for
shipment to retailers or distributors.

3.4 MARTKETING DEPARTMENT

Marketing , the sum of activities involved in directing the flow of goods and services from
producers to consumers.

Sales

Sales are activities related to selling or the number of goods sold in a given targeted
time period.

34
Marketing Details
The marketing department is headed by the Marketing manager. Marketing is done as
direct marketing as well as through advertisements. The marketing executives get orders
directly from the customers. The orders are dispatched directly by the company.

HINDUSTHAN has divided the market into seven zones namely,

• Tamil Nadu
• Kerala
• Andhra Pradesh
• Goa
• Pondicherry
• Kolkata

Customers of HINDUSTHAN :

• Soft drink companies

• Pepsi
Exporting is also done by the company. The products are exported to the countries
like UAE, Sri Lanka, Maldives etc. The materials are purchased from Bombay, Gujarat and machines
are imported from Germany.
Exporting Modes

• In India they are sending through courier services.

• When exporting to abroad, the products are send by ships.

Distribution

Distribution is done through two ways. They are,

• Wholesalers
• Retailers

35
Structure of Marketing Department

Marketing
Department

Marketing
Manager

Sales off

Administrative
Employee

3.4.1 Structure of marketing department

Objectives:

• Customer Satisfaction
• Ensure Profitability
• Building Organizational Goodwill
• Create Demand
• Increase Sales Volume
• Create Time and Place Utility

36
 CHAPTER -4
SWOT ANALYSIS

37
 CHAPTER – 4

ORGANIZATIONAL ANALYSIS

4.1 SWOT ANALYSIS

SWOT analysis is a strategic planning and strategic management technique used to help
a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to
business competition or project planning. It is sometimes called situational assessment or
situational analysis.

4.1.1 STRENGTHS

• Established Brand:

Long history since 1946, with a strong market presence and reputation in the container
glass industry.

• Diverse Product Range:

Specializes in various types of container glass, catering to multiple sectors including

food and beverages, pharmaceuticals, and cosmetics.

• Technological Advancements:

Investment in cutting-edge technology and sustainable practices.

• Experienced Workforce:

Skilled team with extensive industry experience supports innovation.

4.1.2 Weaknesses:

• Dependency on Raw Materials:

Reliance on raw materials like silica sand and energy, which can be subject to price

• Environmental Concerns:

Glass manufacturing is energy-intensive, which can raise concerns about

sustainability and regulatory compliance.
3
• High Production Costs:

The cost of advanced technology and maintaining high quality can impact profit
margins.

4.1.3 Opportunities:

• Growing Demand for Eco-Friendly Packaging:

Increasing consumer and regulatory demand for sustainable and recyclable

packaging sents opportunities for innovation in eco-friendly glass products.

• Expanding Market Reach:

Potential to enter new geographical markets or diversify product offerings to address .

• Technological Innovations:

Adoption of new manufacturing technologies and processes can enhance efficiency.

4.1.4 Threats :

• Intense Competition:

The presence of major competitors like O-I Glass, Ardagh Group, Verallia, and Vitro.

• Economic Fluctuations:

Economic downturns or fluctuations can affect consumer spending and demand .

• Regulatory Changes:

Increasing regulations on environmental standards and manufacturing processes may require.

3
 CHAPTER-5
FINDINGS,SUGGESTION AND CONCLUSION

CHAPTER – 5

3
 FINDINGS, SUGGESTIONS & CONCLUSION

5.1 FINDINGS

Early Foundation and Growth

Hindusthan National Glass & Industries Limited (HNG) was founded in 1946,
marking the beginning of its journey in the Indian glass manufacturing sector. The company quickly
established itself as a leading producer of glass containers, capitalizing on the growing demand for
packaging solutions in post-independence India. This early success was instrumental in positioning
HNG as a key player in the industry, laying a strong foundation for future expansion.

Adaptation to Market Needs: Plastic Bottles:

In response to changing market demands, HNG diversified its product range in the
late 20th and early 21st centuries by entering the plastic bottle manufacturing sector. This strategic
move was driven by the increasing demand for lightweight, cost-effective, and versatile packaging
solutions. By expanding into plastic bottles, HNG was able to meet the needs of a broader range of
industries and consumers, thereby enhancing its market presence.

Entry into the Wine Bottle Market

HNG further expanded its product offerings by entering the wine bottle market.
Recognizing the growth potential in both the domestic and international wine industries, the company
developed specialized glass bottles tailored to the unique needs of wine producers. This
diversification not only allowed HNG to tap into a burgeoning market but also highlighted its ability
to adapt to evolving industry trends and consumer preferences.

Investment in Modernization

Throughout its history, Hindusthan National Glass & Industries Limited has
demonstrated a commitment to modernization and technological advancement. The company's
ongoing investment in state-of-the-art production techniques and infrastructure has been crucial in
maintaining its competitive edge. By embracing innovation, HNG has continued to enhance its
manufacturing capabilities and deliver high-quality packaging solutions.

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Current Industry Position

Today, Hindusthan National Glass & Industries Limited is a prominent player in the
packaging industry, known for its diverse product range that includes both plastic and glass bottles.
The company's evolution from a traditional glass manufacturer to a versatile packaging provider
underscores its strategic adaptability and dedication to meeting market demands. HNG's sustained
success and significant industry presence reflect its ongoing influence and relevance in the global
packaging sector.

5.2 SUGGESSIONS

Strengthen Digital Transformation Initiatives

To enhance its competitive edge and operational efficiency, Hindusthan National

Glass & Industries Limited should intensify its digital transformation efforts. This includes
implementing advanced data analytics, automation technologies, and digital supply chain
management systems. By leveraging digital tools, HNG can optimize production processes, reduce
costs, and improve overall responsiveness to market demands.

Expand Product Innovation in Packaging Solutions

Given the evolving preferences in packaging, HNG should focus on expanding its
product innovation efforts. Investing in research and development to create new, eco-friendly
packaging solutions can cater to growing consumer demand for sustainable options. This could
involve developing biodegradable plastics or enhancing the functionality of glass and plastic bottles
to meet specific industry needs, such as improved durability or enhanced aesthetic features.

Strengthen Market Presence in Emerging Economies

To further its growth, HNG should consider strengthening its market presence in
emerging economies where the demand for packaging is rapidly increasing. Expanding into these
markets can offer significant growth opportunities. This can be achieved through strategic
partnerships, local production facilities, or targeted marketing efforts to capture a share of the
expanding consumer base in these regions.

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Enhance Customer Engagement and Service

Improving customer engagement and service is crucial for maintaining a competitive

advantage. HNG should invest in developing robust customer relationship management (CRM)
systems and personalized service offerings. This could involve creating tailored solutions for different
industries, providing exceptional customer support, and fostering long-term relationships with clients
to enhance satisfaction and loyalty.

Focus on Sustainable Practices

To align with global trends towards sustainability, HNG should prioritize

integrating environmentally friendly practices into its operations. This includes adopting energy-
efficient manufacturing processes, reducing waste, and increasing the use of recycled materials in
production. By committing to sustainability, HNG can not only meet regulatory requirements and
consumer expectations but also strengthen its brand reputation and market position.

5.3 CONCLUSION

Hindustan National Glass & Industries Limited stands out as a prominent player in the
container glass industry, backed by a rich legacy of over seven decades and a strong
commitment to innovation and quality. The company's diverse product range and
technological advancements position it well in a competitive market, offering significant
opportunities for growth, especially in the realm of eco-friendly packaging solutions.
However, it faces challenges such as raw material dependency, high production costs, and
intense competition from global players. By leveraging its strengths and addressing potential
weaknesses, the company can continue to thrive, capitalize on emerging market trends, and
adapt to evolving regulatory and environmental demands. Overall, Hindustan National Glass
& Industries Limited is well-positioned to sustain its leadership in the industry and drive
future success.

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BIBLIOGRAPHY

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 BIBLIOGRAPHY

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Websites

1. www.google.com
2. www.wikepedia.org 3