Post Graduate Program In

DATA SCIENCE
& BUSINESS
ANALYTICS
CURRICULUM
GUIDE
Delivered in collaboration with:
About the Program
The Post Graduate Program in Data Science and
Business Analytics (PGP-DSBA) uniquely
combines a comprehensive curriculum, covering
the most widely-used tools and techniques in
the industry, with a hands-on learning approach. Key Learning
Outcomes
A structured learning journey keeps you on track
throughout as you achieve your weekly learning
milestones with your mentor and benefit from
their rich professional experience. On successful Build your expertise in
completion, you are awarded a certificate from the most widely-used
McCombs School of Business at The University analytics tools and
technologies.
of Texas at Austin.

Develop the ability to

independently solve

Program Pedagogy
business problems using
analytics and Data
Science.

Understand the
applications and
implications of Data
Science in different
industries.
Recorded Interactive
Video Lectures Mentor-Led Sessions Learn how to extract
strategic business
insights from data and
efficiently communicate
them to stakeholders.

Build models to predict

future trends and
7+ Hands-On 15+
use them to inform
Projects Quizzes
business strategy.

Build a substantial body

of work and an industry
-ready portfolio in Data
Science and analytics.

30+ Case
Studies
Module-Wise Curriculum

Module 0
Learn the fundamentals of Python and programming to lay the foundations on
which the rest of the course will be built. The module is released on enrollment.
• Basics of Programming
• Introduction to Python

Module
Module 11 Module 2
1 Project | 4 Quizzes | 8 Case Studies 1 Project | 2 Quizzes | 4 Case Studies

Python Foundations Business Statistics

Build the foundational skills for Understand the role of statistics
data analysis with Python, such as in helping organizations take
importing, reading, manipulating, effective decisions, learn its most
and visualizing data. widely-used tools and learn to
• Introduction to Python solve business problems using
Programming analysis, data interpretation and
• NumPy, Pandas experiments.
• Exploratory Data Analysis • Probability and Probability
• Matplotlib, Seaborn Distributions
• Sampling Distribution and
Sample Project 1: Central Limit Theorem
Perform exploratory data analysis • Hypothesis Testing and
to understand the popularity Associated errors
trends of movie genres and derive • ANOVA and Chi-square test
patterns in movie viewership.
Sample Project 2:
Help an insurance agency
identify important patterns in
data through statistical methods.
Module-Wise Curriculum
Self-Paced 1 Project | 3 Quizzes

Data Visualization with Tableau

Master the fundamentals of communicating information efficiently to business users
via information graphics. Learn to recognize visual characteristics of data, choose
appropriate display mechanisms, and transform data into actionable insights
through Data Visualization with Tableau.
• Essential Design Principles Of Tableau
• Creating Visualizations With Tableau
• Telling Stories With Visualization

Sample Project 1:
Create interactive dashboards using Tableau’s data visualization tools to provide
policy-level insights to the CEO of an insurance company.

Module 3 Module 4
1 Project | 2 Quizzes | 4 Case Studies 1 Project | 2 Quizzes | 4 Case Studies

Supervised Learning- Supervised Learning-

Foundations Classification
Explore the fundamentals of Learn the conceptual frameworks
Supervised Machine Learning, its of building classification models
key concepts and types. You will for accurate prediction in business
also learn how to pre-process contexts through popular ML
data to prepare it for modelling. approaches such as Logistic
• Data Preparation for Modelling Regression and Decision Trees.
• Simple Linear Regression • Logistic Regression
• Multiple Linear Regression • Decision Trees
• Goodness of Fit • Evaluation of Classification
• Measures of Regression Fit Models, ROC and AUC

Sample Project 3 Sample Project 4

Utilise historical data of a Identify potential loan customers
banking firm’s loan defaulters to for a bank by building a
predict expected loss for a given classification model that identifies
customer. candidates with a higher
probability of purchasing a loan.
Module-Wise Curriculum
Module 5 Module 6
1 Project | 2 Quizzes | 4 Case Studies 1 Project | 2 Quizzes | 4 Case Studies

Ensemble Techniques Model Tuning

Ensemble methods help to improve Model building is an iterative
the predictive performance of process. Employing Feature
Machine Learning models. In this Engineering techniques along with
course, you will learn about a careful model selection exercise
Ensemble methods such as helps to improve the model. Further,
‘Random Forest’ that combine tuning the model is an important
several Machine Learning step to arrive at the best possible
techniques into one predictive result. This module talks about the
model in order to decrease steps and processes around these.
variance, bias, or improve • Feature Engineering
predictions. • Sampling and Smote, Regularization
• Ensemble Methods-Bagging, • Pipelining
Boosting and Stacking • Model Performance Measures
• Random Forest
• AdaBoost, GBM, XGM, XGBM Sample Project 6
Perform Feature Engineering and
Sample Project 5 Model Tuning on a model designed
Build a model to assist the to predict the strength of
marketing team of a company in construction material to enhance
identifying potential customers for accuracy.
a term deposit subscription.

Module 7 1 Project | 2 Quizzes | 4 Case Studies

Unsupervised Learning • K-means Clustering

Unsupervised Learning finds hidden • Hierarchical Clustering
patterns or intrinsic structures in
data. In this course, you will learn Sample Project 7
about commonly-used clustering Identify different segments from a
techniques like K-Means Clustering bank’s existing customer pool based
and Hierarchical Clustering. on their spending patterns as well as
past interactions with the bank.
Self-Paced Modules
Module 10
Module 8
1 Project | 3 Quizzes

Data Visualization with Tableau

Master the fundamentals of communicating information efficiently to
business users via information graphics. Learn to recognize visual
characteristics of data, choose appropriate display mechanisms, and transform
data into actionable insights through Data Visualization with Tableau.
• Essential Design Principles Of Tableau
• Creating Visualizations With Tableau
• Telling Stories With Visualization

Sample Project 8
Create interactive dashboards using Tableau’s data visualization tools to
provide policy-level insights to the CEO of an insurance company.

Module 10
Module 9
1 Project | 1 Case Study

Time Series Forecasting

Time Series Analysis is used for prediction problems that involve a time
component. In this module, you will build foundational knowledge of Time
Series Analysis in Python and its applications in business contexts.
• Introduction to Time Series
• Seasonality
• Decomposition

Module
Module 1110 1 Project | 1 Case Study

Marketing and Retail Analytics

Learn the applications of data analytics to marketing and retail. Understand
how marketing analytics can be utilized to further marketing objectives and
measure, improve, and predict performance.
• Marketing and Retail Terminologies: Review
• Customer Analytics
• Retail Dashboards
• Customer Churn
• Association Rules Mining
Module 11
Module 12 1 Project | 1 Case Study

Web and Social Media Analytics

Learn how the data collected from websites and social media can be used
to make business decisions through different types of web and social
media analytics.
• Web Analytics: Understanding the Metrics
• Basic & Advanced Web Metrics
• Google Analytics: Demo and Hands-on Supply Chain and Logistics Analytics
• Text Mining

Module 12 1 Project | 1 Case Study

Supply Chain and Logistics Analytics

Learn how supply chain analytics can help businesses predict future
demand, decide on inventory, understand customer needs, and optimize
business costs.
• Introduction to Supply Chain • Procurement Analytics
• Demand Uncertainty • Inventory Modeling (Reorder
• Inventory Control & Management Point, Safety Stock)
• Inventory Classification Methods • Advanced Forecasting Methods

Module 13 1 Project | 1 Case Study

Finance And Risk Analytics

Learn the applications of data analytics in finance and risk management such as
fraud detection, credit risk, probability of default modeling, etc.
• Why Credit Risk-Using a Market Case Study
• Comparison of Credit Risk Models
• Overview of Probability of Default (PD) Modeling
• Fraud Detection
• PD Models, Types of Models, Steps to Making a Good Model
• Market Risk
• Value at Risk - Using Stock Case Study Project
Why are Some
Modules Self-paced?
The self-paced modules cater to skills that are complementary to those learnt in
guided modules. Since all learners do not need to/may not want to learn them, they
have been kept as part of self-paced modules.

All these modules have similar high-quality recorded video lectures by UT Austin
faculty, global academicians, and industry experts but do not have mentorship
sessions. You can learn them at your own pace and schedule, based on your
interests and the current and future demands of your role.

For all academic and non-academic questions in these modules, your Program
Manager will be there to assist you.

Testimonials
“I quite enjoy mentored “It’s been a positive learning
learning sessions. The experience for me, as some-
mentor is quite good and one who has close to zero
continues to check-in with background on statistics
learners by asking and coding, and has helped
questions.” me to gradually overcome
the initial apprehension that
Jody Chilton, I was signing up for more
Chief Strategy Officer, than I could handle.”
OSN (United Kingdom)
Joanna Liew,
Founder & Director, Perceptive
“There are many providers Consulting Pte. Ltd. (Singapore)
in the market and some
even offer their training for
free. Yet, I decided to “I liked the content of the
choose the programme by course materials, video
Great Learning. They lectures including the
provide prompt and knowledge and expertise of
proactive support services the lecturer and mentor.
to improve our learning Outstanding!”
experiences.”
Salem Anwar Khan,
Dr. Tan Kimlim, Planning and Performance
Senior Associate Engineer, Manager, BP (Oman)
Microsoft (Australia)
 Ready to Advance
Your Career?
APPLY NOW

Speak to a Program Advisor

Have questions about the program or how it fits in with your career goals?

+1 512 647 2647

dsba.utaustin@mygreatlearning.com

www.mygreatlearning.com/pg-program-data
-science-business-analytics-course