Exploring Strategic Corporate Sustainability Management in Family Businesses: A Systematic Literature Review
Exploring Strategic Corporate Sustainability Management in Family Businesses: A Systematic Literature Review
Exploring Strategic Corporate Sustainability Management in Family Businesses: A Systematic Literature Review
https://doi.org/10.1007/s11846-024-00776-8
ORIGINAL PAPER
Abstract
The escalating demands from legislative authorities and stakeholders for companies
to adopt corporate sustainability measures underscore the growing importance of
strategic sustainability management. Despite the efforts made by companies in this
domain, the strategic management of sustainability in family businesses remains
an under-researched area. To address this gap, we conducted a systematic literature
review covering the period from 2006 to 2022, on the topic of strategic sustaina-
bility management in family businesses. Our investigation encompasses a content
analysis of 98 relevant studies. Our research question is: “What aspects are taken
into account by family businesses in their corporate sustainability strategies?” We
tackle this issue through a methodological triangulation of qualitative and quanti-
tative methods. Our results yield three clusters of strategies for corporate sustain-
ability in family businesses: (1) Family values and succession planning; Stakeholder
relations and communication; (2) Risk taking, Inventions, and Technologies; and
(3) Entrepreneurship and Intrapreneurship. In addition, we systematically present a
range of descriptive indicators, including the research methodologies applied and
the geographic focus of the published literature. This research contributes signifi-
cant insights for scholars and practitioners alike, providing valuable guidance in this
field. Moreover, our study paves the way for further investigations into the strategies
that influence sustainability within the context of family businesses. By shedding
light on this critical area, we aim to foster a more sustainable and informed approach
to corporate practices among family-owned enterprises.
* Simone Häußler
simone.haeussler@hs-aalen.de
Patrick Ulrich
patrick.ulrich@hs-aalen.de
1
Aalen Institute of Management (AAUF), Aalen University, Aalen, Germany
13
Vol.:(0123456789)
S. Häußler, P. Ulrich
1 Introduction
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Exploring strategic corporate sustainability management…
The main problem is defining what a family business is in the first place, as dif-
ferent definitions of family businesses can be found in the literature. While family
businesses and non-family businesses can be small, medium, or large, they can
also differ concerning their values and practices compared to non-family busi-
nesses (Behringer et al. 2019). Until now, certain core elements such as financial
performance statements, familiarity, and corporate governance in family compa-
nies could be identified and considered in definitions (Astrachan and Zellweger
2008; Frank et al. 2010; Siebels and zu Knyphausen-Aufsess 2012; Harms 2014;
Fries et al. 2019; Baltazar et al. 2023). However, a recent and comprehensive
meta-analysis by Miroshnychenko et al. (2022) notes a possible negative envi-
ronmental performance in companies that define themselves as having family
ownership and management. The inclusion of sustainability in the term “family
business,” in addition to the common characteristics of a family business such
as family goals or vision and a long-term orientation, is essential to a contempo-
rary definition (Miroshnychenko et al. 2022). Given the hitherto less pronounced
but growing interest in the area of sustainability in family businesses (Le Breton-
Miller and Miller 2016; Kammerlander 2022), definitions with a corresponding
focus are once again being addressed. Chua et al. (1999) in their definitions of
the term family business already included the pursuit of a corporate vision in a
sustainable manner and thus serve as a starting point for further research (see
for example Behringer et al. 2019). Concerning the above-mentioned aspects, the
present study adds to the definition of Chua et al. (1999), which still appears to be
up to date:
The family business is a business governed and/or managed intending to
shape and pursue the vision of the business held by a dominant coalition
controlled by members of the same family or a small number of families in
a manner that is potentially sustainable [(importance of social and ecologi-
cal aspects)] across generations of the family or families. (Chua et al. 1999)
Most firms are family firms, but little is known about their approaches to sus-
tainability (Clauß et al. 2022). It seems that despite increasing research in the
area of sustainability, the knowledge of how to manage sustainability is limited in
family businesses (Traxler and Greiling 2023). As López-Pérez et al. (2018) state,
family businesses face complex issues affecting their governance and manage-
ment that differ from those of non-family businesses. The results of their study
suggest that the company profile (a family business vs. a non-family business)
moderates the relationship between sustainability and company performance.
Mariani et al. (2021) conducted a systematic review highlighting that family busi-
nesses and non-family businesses exhibit different behaviors in implementing
Corporate Social Responsibility (CSR), with some studies indicating higher CSR
performance among family businesses. As the influencing factors with which a
company acts and the resulting adaptation of sustainability or the related perfor-
mance are reported to differ between family businesses and other types of busi-
nesses, it would be of scientific value to analyze which strategies family busi-
nesses adapt to achieve corporate sustainability. Thus, this article focuses on
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S. Häußler, P. Ulrich
2 Methods
The literature review is considered a necessary tool for systematically evaluating and
managing a given body of literature for a specific academic inquiry (Tranfield et al.
2003; Becker et al. 2018). Review articles can challenge established assumptions,
identify critical problems and errors, and spark scientific dialogue on a topic (Kraus
et al. 2022). However, we emphasize the systematic literature analysis, as it guar-
antees a high level of impact (Kraus et al. 2024) and transparency due to the struc-
tured implementation and clear presentation of content required. Thus, a system-
atic literature analysis exceeds the possibilities of narrative literature analysis (Hiebl
2023). Moreover, a systematic literature analysis requires a high commitment from
researchers (Sauer and Seuring 2023) and enables them to design flexible databases
of articles that can be easily updated and interrogated (Pickering and Byrne 2014).
With the aim of presenting a clear picture of the strategies relating to sustainability
in family firms in the recent literature, we conducted a systematic literature review
based on the guidelines proposed by Briner and Denyer (2012: 115). We used a sys-
tematic approach to identify relevant studies by combining two of the most compre-
hensive databases of scientific papers, Scopus (2023) and Web of Science (2023). In
a preliminary search process, we searched all literature reviews that dealt with sus-
tainability and family businesses. After reading the papers in full, we brainstormed
relevant keywords and an established a set of exclusion criteria in order to define
clear boundaries.
To this end, the following three limitations were set:
A custom search string was developed and applied. The multi-part search string
contained two keywords that logically limited the subject area. We searched the
following term in either the abstract or the title: sustaina* (to ensure that the dif-
ferent variations such as “sustainability,” “sustainable development,” “business
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Exploring strategic corporate sustainability management…
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S. Häußler, P. Ulrich
followed by a revision of the keywords and a final review of the material. The last
step entailed the interpretation and analysis of content.
For the quantitative analysis, descriptive clusters (Benninghaus 2005) were used
to classify the body of literature. Descriptive clusters are groupings or categories
of similar data points or objects that are identified based on common characteris-
tics or attributes. These clusters are often used in statistical data analysis to improve
the structure and organization of large datasets. The content of the literature was
assessed using two questions:
3 Results
This section presents the results of the literature research. Firstly, the qualitative
results, based on the application of the process model of inductive category forma-
tion, are presented and the research question is answered. Following this, the results
of the quantitative analysis, using descriptive clusters, are revealed. The quantitative
analysis provides information about the indicators (applied methods and geographi-
cal focus of the publication) of the literature.
After various stages of processing the material, and running the process model of
inductive category formation, three clusters of strategies were identified, which are
presented in the following:
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Exploring strategic corporate sustainability management…
(2020) examined this circumstance with an international sample of 956 listed firms
and found that family firms perform a higher level of CSR compared to non-family
firms. A positive relationship between family firms and sustainability is likely to
emerge due to internally driven motivations, such as personal or organizational val-
ues and ideas, that align with ESG (Environment, Social, Governance) criteria (Sun
et al. 2024). Particularly in the case of an impending generational change, the fam-
ily’s values are crucial, especially regarding sustainability issues (Astrachan et al.
2020; Anggadwita et al. 2020). Succession planning (Bozer et al. 2017; Wang et al.
2019; Porfírio et al. 2020; Rodriguez Serna et al. 2022a, b; Rodriguez Serna et al.
2022a) and the associated reorientation about sustainability issues, as well as Stake-
holder relations (Alwadani and Ndubisi 2020; Nguyen et al. 2020), are the most sig-
nificant strategies for family businesses.
Risk taking, Inventions, and Technologies In non-family firms, risk taking refers to
the propensity of the organization to engage in ventures, investments, or strategic
decisions that involve uncertain outcomes and potential exposure to financial, opera-
tional, or reputational hazards. The extent of risk- taking behavior in these firms is
often influenced by factors such as organizational culture, management’s risk appe-
tite, market conditions, and regulatory environments. Successful risk taking in non-
family firms requires a balance between calculated risk assessment and the pursuit
of opportunities that align with the organization’s strategic objectives and risk man-
agement framework. The way that risk is managed differs between family and non-
family firms, as the perception of operational risk positively affects the perception of
financial risk only in family firms (Santos et al. 2022). This circumstance influences
the risk behavior of family firms, especially in times of crisis. As an example, the
conduct of family firms during the COVID-19 pandemic has been studied by several
authors. Anggadwita et al. (2022) identified instances in which family firms during
the COVID-19 pandemic developed and implemented resilience. Chaudhuri et al.
(2022) highlight the important moderating influence of strategic intent for sustaining
family firms in uncertain times. However, apart from times of crisis, disruptive and
new technologies also play a major role, with Kazancoglu et al. (2021) identifying
Industry 4.0 as a driver for family business resources to improve sustainability.
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S. Häußler, P. Ulrich
financial gain and provide non-economic benefits (such as security and employ-
ment) to people and society. Rachmawati et al. (2022) assess family business per-
formance and offer an overview of strategies. They point out that entrepreneurial
orientation and family involvement are important factors in performance appraisal in
family firms. Jamil et al. (2022) explore entrepreneurial qualities that lead to family
business sustainability and indicate four supporting factors (cognitive characteris-
tics, leadership role, motivation, and personality traits). Yet there are also limita-
tions in this regard. Martínez Bobillo et al. (2021) show that efficiency factors in the
design and potentiation of the entrepreneurial orientation and innovation capacity
by family firms are hindered by the institutional (regulatory, legal, labor, and educa-
tional) environment, while more traditional factors such as ownership concentration
and firm size are dominant.
After the previous qualitative evaluation of results, the quantitative evaluation and
graphical illustration of indicators are presented below.
Based in the recommendations Curado and Mota (2021) and Herrera and de las
Heras-Rosas (2020), the geographical backgrounds of the publications studied were
systematically collected. It should be mentioned that the naming of a geographical
focus is always closely related to the selection of the research method. A geographi-
cal context is crucial for a case study but not for meta-level investigations, such as a
literature review. For this reason, the number of publications that cannot be assigned
a geographical focus is relatively high (n=33), which left a set of 65 publications.
Among the assignable results, Asia (n=27) and Europe (n=23) are the regions with
the highest number of publications. The emphasis on these regions reflects the grow-
ing interest and prevalence of family businesses in these areas and their significance
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S. Häußler, P. Ulrich
research area, surveys allow researchers to cover a wide range of topics and gather
data from a larger pool of respondents. Lastly, the anonymous nature of surveys can
encourage respondents to provide more honest responses on sensitive topics, such
as internal family dynamics or business strategies. This can lead to a more accurate
representation of the actual practices and challenges faced by family firms concern-
ing sustainability.
4 Discussion
Corporate strategy refers to the strategy used to achieve a company’s goals, i.e. to
implement the company’s policy (Davies 2000). According to Porter (1996), the
[…] “essence of strategy is choosing to perform activities differently than rivals do.”
A strategy can be considered as a means of deciding what actions to pursue (Evered
1983). In terms of corporate strategy, there are specifics in the case of family busi-
nesses. Corporate sustainability strategies encompass deliberate plans and initiatives
aimed at fostering the enduring economic, social, and environmental sustainability
of a company’s operations. These strategies entail a comprehensive evaluation of the
ecological, societal, and economic consequences of business activities, coupled with
the implementation of measures to mitigate adverse impacts and enhance positive
contributions to society and the environment (Eweje 2011).
Various types of sustainability strategies can be identified, each serving distinct
purposes (Baumgartner and Ebner 2010). Introverted strategies focus on risk miti-
gation, adhering to external standards and regulations to safeguard the company
from potential liabilities. Extroverted strategies, on the other hand, emphasize the
building of positive external relationships and securing the social license to oper-
ate effectively. Conservative strategies prioritize eco-efficiency and cleaner produc-
tion as a means of enhancing resource efficiency. Lastly, visionary strategies adopt
a holistic approach, incorporating sustainability considerations across all business
activities. Based on the papers found in our review, we agree with these statements
and emphasize that the inclusion of internal (issues such as family succession) and
external relationships in sustainability strategies should be considered as a matter of
urgency.
Chirapanda (2020) aimed to elucidate the main strategies for family firms to
ensure the successful continuation of their enterprises. The author points out that of
the family firms surveyed, 60 percent agree that corporate and management strate-
gies must be established along with a properly thought-out succession plan (ibid).
In addition to succession planning, conflict strategies are also an important topic in
strategic considerations in family businesses, in contrast to non-family businesses.
Wu et al. (2018) show that managing the level of conflict between family business
board members at an appropriate level by studying the main cause of conflict and
identifying its nature led to better performance and sustainable development of fam-
ily businesses.
As other authors have also recently noted (Henschel et al. 2021), sustainability
issues are a continuously growing trend for family businesses, which can be deduced
from the increasing number of corresponding publications, especially since 2010.
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Exploring strategic corporate sustainability management…
5 Conclusion
Our study offers advice for colleagues and practitioners by highlighting key aspects
of sustainability in family businesses. Future research can be developed on these
topics and solutions can be offered to these companies. The study also gave fam-
ily businesses an insight into potential areas for development and provided an over-
view of three clusters of strategies that have been captured in the recent literature
on sustainable family businesses: (1) Family values and succession planning; Stake-
holder relations and communication (2) Risk taking, Inventions, and Technologies
(3) Entrepreneurship and Intrapreneurship. In addition, we offered insights into the
studies considered by breaking down the results by geographical focus, methods
applied, and year of publication. We recommend that future research be conducted
on the following topics.
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S. Häußler, P. Ulrich
Not applicable.
Funding Open Access funding enabled and organized by Projekt DEAL. The project underlying this
report was funded by the German Federal Ministry of Education and Research under the grant number
03FHP139C. The responsibility for the content of this publication lies with the author.
Declarations
Conflict of interest On behalf of all authors, the corresponding author states that there are no conflicts of
interest, nor any financial or non-financial interests to disclose.
Open Access This article is licensed under a Creative Commons Attribution 4.0 International License,
which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long
as you give appropriate credit to the original author(s) and the source, provide a link to the Creative
Commons licence, and indicate if changes were made. The images or other third party material in this
article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line
to the material. If material is not included in the article’s Creative Commons licence and your intended
use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permis-
sion directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/
licenses/by/4.0/.
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