HCMC UNIVERSITY OF FOREIGN LANGUAGES & IT

BUSINESS ADMINISTRATION DEPARTMENT

________

UNDERGRADUATE PROGRAM

COURSE SYLLABUS

1. General Information:

1.1 Course Code:: 1421122 1.2 Course Name: Start-Up

1.3. Language: English 1.4. Vietnamese Name: Khởi Nghiệp

1.5. No of Credits 02
1.6. Timeline:
- Theory: 20 hr
- Exercise 10
- Self-study: 20
1.7. Lecturers in charge:
- Main lecturer: Nguyen Hoang Long
- Co-teaching lecturers:
1.8. Course Prerequisites:
- Pre-learning courses: Into. To Business, Fundamental of
management, Marketing, Branding, Market
Research
1.9. Department in charge: Business Administration
1.10. Major: Marketing

2. 2. Course Objective:
2.1. Main objectives:
The course will equip learners with basic understanding on start-up such as its nature, types of
startup, business model as well as fundamental skills necessary for business people. The course also
provides knowledge on the necessary steps, processes to prepare for a successful launching of startup
and minimizing its risks. The startup models introduced in the course are updated with the
international startup practices.
This course is very useful for students to maximize the chance of applying all other business
administration courses such as Fundamental of Management, Market Reasreach, Branding, Strategy,
Project or Risk Management, etc into one particular business project.
2.2. Particular Objectives:
2.2.1. Knowledge:
- To acknowledge the concepts/ understanding of business startup, marketplace with reference to the
internaional models and practices.
- To understand and and practise the start-up steps, processes.
2.2.2. Skills:
- To analyze, evaluate marketplace and identify business opportunity;
- To develop a concrete business plan for start-up business of choice;
1
 - To practise HR and financial management skills;
2.2.3. Generating independence and responsible capabilities:
- Team work, listening and learning spirits in class;
- Responsible working manner under high pressure and time demand;

3. CLO
Table 3.1. Course Learning Outcome

Learning
Content
outcome
level
CLO1 To understand basic start-up concepts and models;
CLO2 To analyze, evaluate and identify appropriate start-up opportunity;
CLO3 To develop and concrete business model;
CLO4 To set up a business organization;
CLO5 To deploy business activities;

2. Contribution Matrix of CLO in PLO

TABLE 4.1. Contribution Matrix of CLO in PLO

PLO PLO1 PLO 2 PLO 3 PLO 4 PLO 5 PLO 6 PLO 7 PLO 8 PLO 9
CLO 1 L M L M L L L L M
CLO 2 L M M M L M M L M
CLO 3 L H M H M M M M H
CLO4 H H H H H H H H H
CLO5 H H H H H H M H H
Accumulativ H
H H H H H H H H
e
4. Course Assessment
a. Methods and Assessment Format:
Table 5.1. Methods & Format:

Assessment Weighting Format Content Sub-weight Method CLO relevance

(1) (2) (3) (4) (5) (6) (7)

40% Regular / CLO 1,2
Not less than
Attendance 10% Random check
80%
1.Mid-Term 10% Group CLO 1,2,3
Exercise Week 6
20% Individual CLO 2,3,4,5
Mid-Test Week 12
60% Start-up 60% Feasibility of CLO 1,2,3,4,5,6
Full Business
Final Project idea & project
Plan
 Students are required to sign-in the Assessment Result Info (any complaint on assessment result is
unacceptable in case of absence)
b. Attendance rating inquiries:
- Attendence% ≥ 80% official required classes → follow formula A4= A1+A2+A3 = 40%
- 80% > Attendance X% > 20% required classes → = A2+A3< 40%

2
 - Attendance X% ≤ 20% required classes→ = A3 < 40%

5. Course delivery schedule:

Table 6.1. Course contents and weekly schedule
Wee CLO CLO Lectur Studen Asse
No of ing ts ssm
k/ periods
content leve
Clas Content (Theory/ l meth activiti ent
s practice od es (Tabl
)
e 5.1
(1) (2) (3) (4) (5) (6) (7) (8)
1 2 Understan CLO Present Listening,
Part 1: ation, questioni
Introduction ding of 1
Case ng
basic discussin
-Entrepreneurers, concepts, studies,
g,
Q&A
-Entrepreneuship practices answerin
in the g
concepts;
world questions
-Startup
types
-Startup
practices in
the world
2 2 Understan CLO Presen Listening,
Part 1 questioni
ding of 1 tation,
(cont): ng,discus
core Case sing,
- Business business studies answerin
nature: risk nature , Q&A g
↔ profit -Analysis questions

- Factors of factors
impacting impacting
business on
activities business
3 2 -Business CLO Presen Listening,
Part 2: questioni
opportunit 1,2,3 tation,
Identifying ng,discus
y -Case
business sing,
identificati studies answerin
opportunity/
on for g
idea
-Trend group questions
analysis exercis
-Problems e
identificati
on
-
4 2 -FS CLO Presen Listening,
Part 3: questioni
importanc 3,4,5 tation,
Feasibility ng,discus
e Case
Study (FS) of sing,
-FS levels studies answerin
start-up
, Q&A g
project
questions

3
5 2 -BP CLO Presen Listening,
- Part 4: questioni
importanc 3,4,5 tation,
Business ng,discus
e; , Case
Planning sing,
-Format studies answerin
(BP)
-Contents , Q&A g
- questions

6 Part 4 2 -Key CLO Presen Listening,

tation, questioni
(cont): marketing 1,2, ng,discus
issues 3 Case sing,
-Business studies
- answerin
Planning , Q&A g
Presentati
questions
on to -Group
Investors/ exercise
Lenders submissi
on

7 2 -Trade CLO Presen Listening,

Part 4 questioni
mark ↔ 3,4,5 tation,
(cont): ng,discus
Branding ,6 Case sing,
-Issues of -Branding studies answerin
Branding, -Copyrigh , Q&A g
Copy rights, issues, questions
trade mark -Pros &
Cons
8 2 -Porter’s 5 CLO Presen Listening,
Part 5: Industry questioni
& Competition Forces 2,3, tation,
ng,discus
Analysis Model 4 Case sing,
studies answerin
, Q&A g
questions

9 2 -Case CLO Presen Listening,

Part 6: questioni
study 2,3,4 tation,
Business ng,discus
,5 Exerci
Model sing,
se answerin
Development
submis g
sion questions

10 2 -Case CLO Presen -

Part 6
Study 2,3,4 tation, Listening,
(cont): questioni
,5 Case
Business ng,discus
studies
Models sing,
, Q&A answerin
g
questions

11 2 -Forms of CLO Presen Listening,

Part 7: Forms of questioni
business businesses 1,2,3 tation,
ng,discus
establishment -Legal ,4,5 Case sing,
issues studies answerin
, Q&A g

4
 questions

12 Mid-Test 2 Individual CLO

test 60’ 3,4
13 Part 8: 2 CLO Listening,
Financing 4,5 questioni
ng,discus
sing,
answerin
g
questions
14 Talk- show 2 CLO Q&A Discussi
with a start- 4,5,6 on
up guest
speaker
15 Ending 2 Q&A
Assessment
Info Session

7. Learning Materials:
Table 7.1. Referencing & Reading Materials
N
Authors Year Name Publisher
o
Main Materials
1 Bruce R. 2012 Entrepreneurship- Pearson
Barringer/ R. Successful Launching
Duane Ireland New Ventures, 4th
Edition
2 Bill Aulet 2013 Disciplined John, Willey &
Entrepreneurship - 24 Son, Inc.
Steps To a Successful
Startup
3 Bruce R. 2015 Preparing effective Pearson
Barringer business plans- An
Entrepreneural
Approach, 2nd Edition
3 David Bangs & 2003 Business Planning Business &
Michael Guide, Professional
Schaper Publishing Pty
nd
2 Edition
Ltd
Referencing Materials
1 Eric Ries 2011 The Lean Startup Crown
Publishing
2 Havard 2022 Syllabus- HBS Online
Business Entrepreneurship
School Essentials

Table 7.2. Useful Links

5
T Content Link trang web Update timeline
T
1 Making of a https://www.kauffman.org/wp- 11/2/2022
successfull content/uploads/2009/07/
entrepreuner. makingofasuccessfulentrepre
neur.pdf

6. Training Facilities:
Table 8.1. Facilities
Facility location Training facilities Serving purposes
TT
Equipments Qty
1 Hocmon, Cao Projectors, whiteboard, Micro In-class training,
Thang Campus & Amplifier presentation,
discussions

HCMC, Jan 20 th
2023

Department Lecturer in charge

Director

Nguyen Hoang
Nguyen Ngoc Long, MBA.
Huan, Ph.D.