2 Problem Statement Canvas Example
2 Problem Statement Canvas Example
Why ?
Explain why do you want to pursue this Business Idea.
I want to pursue the smart water bottle business because there is a significant health and wellness trend
emphasizing hydration as essential for overall well-being. As technology continues to advance, consumers are
increasingly seeking innovative solutions that integrate seamlessly into their lifestyles. Our smart water bottle
addresses the demand for eco-friendly, reusable products, aligning with the growing focus on sustainability.
Additionally, with the wellness market booming, we aim to cater to fitness enthusiasts and busy individuals
who value convenience and functionality in their daily hydration habits.
What ?
Provide a brief on what does your venture do.
Our venture, AquaSmart, develops a smart water bottle that combines hydration tracking, temperature
control, and UV-C purification, all while promoting sustainability through reusable design.
How ?
Explain how your venture solves the problem and make its revenue.
Problem/Opportunity
CONTEXT PROBLEM ALTERNATIVES
Whendoesthe problemoccur? What isthe root cause of theproblem? Whatdo customers do now tofix theproblem?
The problem occurs daily, particularly The root cause of the problem is Currently, customers rely on
for individuals with busy lifestyles who the lack of awareness and traditional water bottles without
struggle to maintain proper hydration tracking of daily water intake, tracking capabilities, set reminders on
amidst work, exercise, and other leading to dehydration, which their phones, or use manual logs to
commitments. negatively impacts health, monitor their hydration.
energy levels, and overall
productivity.
CUSTOMERS EMOTIONALIMPACT ALTERNATIVESHORTCOMINGS
Who hastheproblemmost often? Howdoes the customerfeel? What are the disadvantages of the alternatives?
The problem most often affects Customers often feel frustrated and guilty for The disadvantages of current
health-conscious individuals, fitness not meeting their hydration goals, leading to alternatives include lack of tracking,
decreased energy and motivation, which can
enthusiasts, and busy professionals who affect their performance in various aspects of
inconvenience of manual reminders,
value wellness but find it challenging to life. and potential health risks associated
prioritize hydration in their daily with dehydration, which can lead to
routines. QUANTIFIABLEIMPACT
fatigue, headaches, and decreased
Whatisthemeasurable impact (include units)? cognitive function.
Studies show that 75% of People are chronically
dehydrated, resulting in decreased productivity and
increased health issues, which can lead to higher
healthcare costs.