A Sample Babysitting Business Plan Template

Are you about starting a babysitting business? If YES, here is a complete sample babysitting business
plan template and feasibility report you can use for FREE.

Okay, so we have considered all the requirements for starting a babysitting business. We also took it
further by analyzing and drafting a sample babysitting business marketing plan template backed up by
actionable guerrilla marketing ideas for babysitting businesses. So let’s proceed to the business planning
section.

Table of Content [show]

Why Start a Babysitting Business?

The babysitting business is one that has started gaining prominence as more mothers have decided not
be stay-at-home moms but to pursue their careers and businesses due to circumstances best known to
them. If you are an entrepreneur looking to start a relatively inexpensive business that might also tend
towards flexibility depending on the scale of the business you intend to run, then the babysitting
business might just be the one.

It should however be noted that in starting this kind of business, you would need to have relevant
experience and also obtain certain certifications in basic child care and child safety. Another relevant
certification that you would need to obtain is child and infant CPR.

While a business plan might be difficult to write, there are many free babysitting business plan
templates online. Below is a sample babysitting business plan template you can make use of.

A Sample Babysitting Business Plan Template

1. Industry Overview
The babysitting industry in the united states of America is merged with the child care services industry
and as such has about 54,000 facilities that are commercial in nature and bring in a revenue of
approximately billion. Asides the commercial child care facilities, 21,000 additional facilities are run by
non-profit organizations which brings forth a combined revenue of $12 billion.

Globally, the demand for child care services has increased due to the high number of women in
workplaces and in businesses. There is also a marked increase in the number of women who are single
parents. According to the Organization for Economic Co-operation and Development (OECD), nearly 90%
of 4 year-olds are enrolled in preschools in countries that belong to the organization.

According to IBISWorld, there are no companies with a dominant market share in this industry even
though the industry is one that has revenue of $48 billion with an annual growth of 1.5% between the
period of 2011 and 2015. The industry has employed over 1.5 million people in the United States.

This industry grew rapidly in the 1990s but experienced a decline when there was an economic
downturn which meant fewer families could afford to spare income to pay for services. However, the
improving economy has seen the industry not only recover but grow rapidly especially with increased
government spending.

According to the U.S Bureau of Labor Statistics, babysitting services have the fastest employment growth
rate when compared to other industries. Also, according to Sageworks, this industry has experienced
consistent growth in recent years especially as other industries struggled in the recent economic
recession.

Asides from the increasing demand of having to balance ongoing expenses with the ability of parents to
pay, owners running this kind of business also have to contend with industry regulations and scrutiny
from parents as well as the government. These regulations can add to the cost of running the business.

According to another analysis however, babysitting businesses tend to have high margins, grossing
around 96%, which means that it is very easy for entrepreneurs who are focused to not only scale but to
grow their operations as well. 9 out of 10 babysitting businesses are however operated from home and
have no or very few employees leading to less financial investments and also allows these set of
entrepreneurs to enter and exit the market as they please.

2. Executive Summary

Gooey Babysitters Inc is a standard babysitting businesses that will be based in Tampa Bay – Florida here
in the United States of America and will offer core and additional but related services to our various
clients. We will not only be based in Tampa Bay but hope to have places all over the United States of
America by selling our franchise and also offering consultancy and advisory services.

Our vision is to ensure that we create a babysitting operation that not only meets but also exceed the
expectations of our various customers. We also intend to become known nationally for our services and
become amongst the top three babysitting choices for parents and all others who would require our
services by the year 2021.

We know how sensitive running this kind of business is and we intend to ensure that we have a standard
facility that we will use to offer our babysitting services. We will maintain a high standard regarding
hygiene. We have secured permits and licenses from the relevant ministries and departments here in
Tampa Bay – Florida.

We are constantly exploring the market so as to determine which opportunities are available to us so
that we will always have a strong bottom line that will allow us sustain and grow our business to the
standard we require.

We intend to hire professional and competent hands to help us run the various services that we intend
to offer at Gooey Babysitters Inc. These hands are experienced and understand how we can best achieve
all our goals and objectives.

We intend to ensure that not only will our staff be well paid, they will also be allowed to undergo
training on a continuous basis in order to enhance their skills and productivity on behalf of our company.
We intend to cultivate a working environment that is not only conducive for the children we intend to
babysit but also for our employees as well, whilst holding ourselves accountable to the highest
standards.

Finally, our Chief Executive Officer and her daughter, the Children Director, Mrs. Kim and Dr. Jenner
Karadashian have the required experience necessary to ensure that we are able to attain all our goals
and objectives.

3. Our Products and Services

At Gooey Babysitters Inc, we intend to offer various services to all our various customers here in our
permanent location in Tampa Bay – Florida and hopefully all around the United States of America as we
expand our business.

We however do not intend to rely solely in offering one service thereby having just a single source of
income. We know that to fully get a solid standing in the industry, we would need to have multiple
sources of income, which will give us a strong bottom line and sustain our business for a long time to
come.

All the services we intend to offer in addition are those that are under the permissible laws of the United
States of America. Some of the services we therefore intend to offer are;

Basic babysitting services

Additional but related babysitting services such as engaging the children educationally, playing games
with the children and going on vacation

Consultancy and advisory services

Trainings

Franchises

4. Our Mission and Vision Statement

Our vision is to ensure that we create a babysitting operation that exceeds the expectations of our
customers. We also intend to become known nationally for our services and become amongst the top
three choices for parents by the year 2021.
In order to fully achieve our vision, we intend to provide top babysitting services by ensuring that all our
staff have specialized training whilst also providing the right facility that will be conducive for the
infants/toddlers.

Our Business Structure

Our intention is to build a standard babysitting service here in Tampa bay – Florida and in order to
achieve this we are looking to ensure that we get it right from the beginning, which is why we intend to
go the extra mile to ensure that there are processes and structures in place that will allow us get
professional, competent and dedicated employees to occupy all the available positions that will be
available in our company.

Due to the business goals we intend to achieve, we are therefore very cautious about the kind of people
we recruit to work with us, which is why we are going all out to ensure that we get the best and are able
to pay them rates that are better than what their counterparts are getting in similar businesses
throughout the industry.

We will ensure that our management team thoroughly understands the philosophies and vision of the
company and are also able to communicate this to the staff and ensure that everyone is all on the same
page.

Due to the fact that we would be offering more services than conventional babysitting business, we
would be hiring more employees and having them handle all the various services that we would be
offering here at Gooey Babysitters Inc.

Below therefore, is the business structure that we intend to build at Gooey Babysitters Inc;

Chief Executive Director

Manager/Supervisor

Children Director

Human Resources and Admin Manager

Marketing Team
Accountant and Cashier

Front Desk Officer

Driver

Cleaner

5. Job Roles and Responsibilities

Chief Executive Director

In charge of drafting the overall strategic vision of the company

Ensures that the intended vision and goals of the company are implemented by all staff

Drafts the budget that will be used to run the business

Appoints key management staff to handle sensitive position in the company

Manager/Supervisor

In charge of the running the daily affairs of the company

Takes decisions on behalf of the chief executive officer

Ensures that all management staff give reports as at when due

Children Director

In charge of creating activities for the children

Is certified to handle emergency cases that would require CPR

Liaises with the parents of the children to know of any ailments that the child might have and also
report to the manager and Chief Executive Officer

Human Resources and Admin Manager

Carries out recruitment and orientation of new employees on behalf of the company

In charge of staff welfare and promotion

Ensures that the administrative aspect of the company runs smoothly

Marketing Team

Conducts one-on-one marketing in order to get clients for the company

Conducts market research in order to identify new target markets for the company

Drafts effective marketing strategies on behalf of the company

Accountant and Cashier

Prepares all financial statements and information on behalf of the company

Carries out internal audit

Ensures that the company’s books and that of the banks are effectively reconciled as at when due

In charge of ensuring that the loan taken by the company gets repaid according to plan

Front Desk Officer

Answers inquiries and complaints on behalf of the company

Is updated about industry trends as well as company information so as to offer clients accurate
information

Maintains an accurate customer database on behalf of the company

Driver

Helps bring in supplies needed by Gooey Babysitters Inc

Runs emergency errands as well

Maintains the vehicle and ensures that major faults are reported to the right department

Cleaner

Ensures that the facility is clean at all times

Ensures that cleaning supplies are in stock

Carries out any other duty as might be determined by the Manager

6. SWOT Analysis

Due to our intention of running a standard babysitting business here in Tampa Bay – Florida, we have
sourced for the best business consultants that understand the location where we would be operating
from and the business itself to help us examine our business concept and determine how likely we are
to succeed in this business and also be able to compete favorably against our competitors. We know
that conducting a SWOT analysis is very vital especially for a new business such as ours.

In view of this, we were able to take stock of our strengths, weaknesses, opportunities and the likely
threats we are going to be exposed to here in Tampa Bay – Florida, as well as throughout the United
States of America as a whole. Below, is a of the SWOT analysis that was conducted on behalf of Gooey
Babysitters Inc;

Strengths

Our strength lies in the fact that we are offering our clients various services that are aimed at meeting
the various needs that our clients might have. Even though we are relatively new, we have a strong
brand name that is instantly recognizable and it is allowing us to stand out from others in the same
industry.

Our facility is of a high standard and we have well qualified staff that are not only competent but also
understand our vision and objectives as a company and are willing to ensure that they are achieved. Our
Chief Executive Officer has the required experience necessary to run a business, while our Children
Director is experienced with handling children within the ages that we intend to babysit at our facility.

Weaknesses

Our facility is not that huge compared to that of our competitors. Also, because we are relatively new in
the industry, we do not have the necessary finance, experience or even staff that will allow us to
effectively compete as we should against our competitors here in Tampa Bay – Florida and all around
the United States of America as well.

Opportunities
There are several opportunities available to us in this market such as a potential customer base that is
expanding due to more babies being born in the Tampa Bay location where our business is situated.
Also, the strong economy means more parents will have more disposable funds to pay for babysitting
services such as ours. Also, we are located in a strategic place that is convenient for commuting workers
to drop off their kids on the way to work or pick them up on the way home from work.

Threats

There are several threats that we are likely to face in the course of running the business and they are
lack of strong financial backing that will allow us effectively compete against our competitors. Also,
threats such as the arrival of competitors in same location and a weak economy that will see to more
parents not having jobs and the disposable income to spare for our services exist for us.

Finally, we also face legal threat as this is a business that is sensitive and where anything could go wrong
resulting in threats. We know that all businesses face threats and we are ready to combat any threats
that we might face during the course of starting our babysitting business.

7. MARKET ANALYSIS

Market Trends

There will always be a growth and demand for babysitting services and this is due to the fact that more
women are now pursuing their careers and dreams and also that there is an increasing number of single
parent families. Demand for the services of babysitters is therefore primarily driven first by the growth
in population as well as employment and income.

Asides from the above fact, there is also the fact that parents and guardians now recognize the
importance of early education in whatever form and so this has driven the demand for babysitting
services that come with additional services such as educating the child.

Finally, the profitability of babysitting businesses depend highly on how well businesses market their
services, how efficient their operations are, how standard their facilities are and also what their
reputation is. While large companies can compete via advertisement and administration, smaller
companies can compete by offering specialized services.
8. Our Target Market

There will always be those looking for where to drop off their children either to have time for
themselves, to pursue their careers, education, dream or business goals. However, even though our
target market might likely be said to be a particular group of people, but we cannot restrict our target
market to just a single group.

This is why we have conducted a thorough market research that will help us understand what our target
market expects from us and what we should expect from them as well as their characteristics. From our
result, it seems that we would be offering our babysitting services to the following groups of people;

Career oriented couples

Single parents

Business executives

And others falling into same group

Our competitive advantage

Our intention of starting Gooey Babysitters Inc is to build a business that is of a very high standard that
will set the pace for other similar businesses not only here in Tampa bay – Florida but also all over the
United States of America as well. This has led us to come up with competitive strategies that will allow
us to compete favorably in the industry.

First, we intend to ensure that our facility is up to standard, this will assure our clients of how serious we
are taking the business.

Secondly, we intend to hire very competent and well qualified staff because we take our business
structure very seriously. Those we intend hiring are those that have a deep understanding of the
industry and also have what it takes to ensure that Gooey Babysitters Inc achieve all that it intends to at
the end of a defined period.

We also intend to take very good care of our employees by ensuring that the welfare we provide them
beats that which is being offered in similar start-ups such as ours here in Tampa Bay – Florida. We also
intend to motivate our employees in several other ways and will make sure that those who work hard
receive their due promotion as at when due.

We will also ensure that our employees undergo trainings every once in awhile to enhance their skills
and increase their productivity.

Finally, our customers are very important to us and as such we will go all out to offer incentives to our
customers and also ensure that those loyal to us derive a great benefit from patronizing our services.
Our mission is to ensure that we not only meet our customers expectations but exceed them as well.

9. SALES AND MARKETING STRATEGY

Sources of Income

Gooey Babysitters Inc is established with the sole intention of making profit as any other business in the
United States of America and we will do all it takes to ensure that we achieve our profit-making aim by
delivering varied services to all our customers here in Tampa Bay – Florida as well as all around the
United States of America.

Gooey Babysitters Inc therefore intends to generate income by selling the following products;

Basic babysitting services

Additional but related babysitting services such as engaging the children educationally, playing games
with the children and going on vacation

Consultancy and advisory services

Trainings

Franchises

10. Sales Forecast

The demand for babysitting services is due to the fact that women and single parents need to pursue
educational, career or business oriented goals and therefore would always seek out such services.
Our strategic location in Tampa Bay – Florida has us very optimistic in ensuring that we would meet our
target of generating enough income within the first three months of our business and thereby grow our
business from there.

Our evaluation was taken from a critical look at the child care service industry,where we analyzed our
chances of how well we would fare in the industry and were able to come up with the following positive
forecast. The sales forecast we have done is based on the information and assumption garnered from
similar start-ups such as ours here in Tampa Bay – Florida.

Below therefore, are the sales projections that was conducted after a critical analysis for Gooey
Babysitters Inc based on our location as well as the scale of our business here in Tampa Bay – Florida in
the United states of America.

First Fiscal Year-: $150,000

Second Fiscal Year-: $300,000

Third Fiscal Year-: $600,000

N.B: It should be noted that the above sales projection was done based on what is obtainable in the
industry and several other factors as well, such as that there won’t be an economic meltdown that will
see more parents losing their jobs and staying at home to take care of their kids.

Also, another assumption is that there would not be the arrival of any major competitor during the
above stated period. Should there be any change in the above assumptions, it could lead to an increase
or decrease of projected earnings for Gooey Babysitters Inc

Marketing Strategy and Sales Strategy

Marketing is one of the most important aspects of any business as this is the means by which money is
generated for the business. Marketing is also powerful because it reaches all the segments of the
intended target audience and has the capability to generate more capital for a business. This is why
serious minded entrepreneurs and business owners usually allot a certain amount of money to take care
of the marketing and sales strategy of the company.
To however have effective marketing strategies that would attract customers and generate more
revenue for the company, it is vital that a thorough market survey and feasibility studies be carried out
that will allow the business understand the market it intends to cater to and then draft the best
strategies that would allow for this business to succeed and position it to effectively compete against
other brands here in Tampa Bay – Florida as well as all over the United States of America as a whole.

It is to this effect that we sourced for and hired a reputable marketing consultant that thoroughly
understands the Tampa Bay area and knows what it will take to draft and develop effective marketing
strategies that will win over customers to our business, here in Florida as well as all over the United
States of America.

We will also ensure that our marketing executives are well empowered to help deliver our corporate
sales goals. Our marketing executives also have the power to modify and change ineffective marketing
strategies, whilst making sure that all marketing strategies being used are in line with the corporate
goals and objectives of the business.

In summary, we at Gooey Babysitters Inc intend to adopt the following sales and marketing strategies in
getting more customers for our business and generating revenue as well;

Introduce our babysitting business to families, friends, corporate businesses and government agencies.

Throw a grand opening toddler themed party in order to create awareness about our babysitting
business here in Tampa Bay – Florida.

Buy classified ads in local newspapers and also ensure that we place adverts in motherhood, lifestyle
magazines as well as on radio and television stations.

Use social media platforms such as facebook, Twitter, Instagram and Linkedin to vigorously market our
babysitting business.

Attend events that are centered towards children and toddlers in order to network and gain customers.

Distribute fliers and handbills in target areas.

Engage in direct marketing.

Encourage referrals from loyal customers, family members and friends.

11. Publicity and Advertising Strategy

Having the right publicity especially in our kind of business which is regarded as a sensitive one is very
important. Creating publicity ensures that the business gets awareness that will allow it compete
effectively with other brands in the industry. To achieve the best publicity for our business, we intend to
ensure that we hire a publicity consultant who has deep knowledge of the market so that all avenues
will be used to effectively promote Gooey Babysitters Inc.

It is very important that before going out to create awareness for the business that strategies are
drafted. These strategies will determine the most effective routes that will garner the right publicity and
make for the brand to grow and gain acceptance in its intended industry as well as outside of it. Also,
the right publicity helps to effectively communicate the brand to the public.

Some of the platforms that we will use to boost our publicity as well as advertise Gooey Babysitters Inc
are;

Ensure that we join associations that are relevant to our business and network

Distribute our handbills and fliers in targeted areas in order to gain more customers

Advertise our babysitting business in local newspapers, magazines as well as on radio and television
stations

Install flexi banners in strategic locations so as to gain the attention of potential customers

Use social media platforms such as Facebook, Instagram, Twitter and Linkedin to promote our
babysitting business

Create a blog and release educational materials that will offer information and tips to our intended
audience

12. Our Pricing Strategy

Determining the right price for our babysitting business is important to us because while we intend to
make our rates very affordable for our target customer, we intend to ensure that the rates are just right
for our business as well. Our charges will also depend on the duration with which we will babysit for
ours client and the level of care that will be administered during the babysitting. We however will not be
deploying any detailed strategies when it comes to setting the rates for our babysitting business.

Due to the fact that we are relatively new in the business, we intend to give out discounted prices to all
our existing and potential customers in order to help create awareness about the business whilst also
allowing us to effectively compete with our competitors. We would offer discount for a period of three
months to all our customers but we have also put in place measures that will ensure that we do not run
at a loss during this period.

Payment Options

Due to the different clients that would be patronizing Gooey babysitters Inc, we intend to come up with
varied payment options that will suit not only our customers but our business as well. Therefore, the
payment options we intend to make available to all our customers are;

Payment via cash

Payment via check

Payment via Credit Card

Payment via online payment portal

We wish to assure all our customers that the above payment options were deliberately chosen for ease
in business transactions.

13. Startup Expenditure (Budget)

Starting a babysitting business and running it to a standard level means that one expects the bulk of the
capital to be used in ensuring that the facility is to standard and that the staff are professionals. The bulk
of the capital will also go into procuring a fairly used vehicle, paying employees as well as utility bills.

Therefore the key areas that we intend to spend on in starting our babysitting business are;

Total registration fee for starting a babysitting business in the United States of America – $750.

Obtaining licenses and permits as well as accounting and other legal services – $1,250.

Cost of hiring a business consultant – $500.

Insurance coverage (liability insurance, health insurance, hazard insurance, abuse and molestation
coverage as well as worker’s compensation) – $1,500.
Marketing promotion expenses for the grand opening of Gooey Babysitters Inc as well as for general
promotional activities – $3,000.

Operational cost for the first three months (salaries of employees and payment of bills) – $70,000.

Start-up expenses including toys, educational materials – $5,000.

Administrative expenses including stationery, phones, computers, printers and utility deposits – $2,000.

Cost of purchasing a fairly used vehicle for pick-ups and emergencies – $5,000.

Cost of leasing a facility (down payment) – $8,000.

Cost of launching a website – $200.

Cost of throwing an opening party – $800.

Miscellaneous – $2,000.

From the above estimate, we would require the sum of $100,000 to successfully launch and run our
babysitting business here in Tampa Bay – Florida. It should be noted that the bulk of the generated
capital will be used to pay staff salaries and utility bills for at least three months.

Also, part of the capital will go into leasing a facility and acquiring materials that would make the facility
conducive for those we intend to babysit as well as purchasing a fairly used vehicle to run errands.

Generating Funding/Startup Capital for Gooey Babysitters Inc. Business

Gooey Babysitters Inc is a family owned business that is owned and run by Mrs. Kim and her daughter
Dr. Jenner Karadashian. Since this is a family business, the owners are not looking to take on any private
investor that will become an external partner. This decision will no doubt affect their sources when
attempting to generate capital;

The areas where we therefore intend to generate capital for our business are;

Generate part of the start-up capital from personal savings

Apply for loan from the bank

N.B: It should be noted that we were able to generate the sum of $30,000 from our personal savings and
since we were aiming for a start-up capital of $100,000, we had to loan the reminder from the bank. We
are therefore at the final stages of obtaining $70,000 from our bank as all papers and documents have
been signed and submitted, with the assurance that the money will be credited into our business
account sometime this week.

14. Sustainability and Expansion Strategy

Every business depends on certain factors in order to be able to be around for a long time and
effectively compete against its competitors. In order for a business to sustain itself, certain factors must
be in place such as the competence of the employees, the loyalty of our customers as well as publicity
and marketing strategies.

Because we take business structure very seriously, we intend to ensure that we build a business that will
survive the test of time. We will make sure that we build the right foundation, structures and processes
that will see that we are able to employ dedicated, qualified and competent staff to help us run our
business.

We are taking the recruitment processes very seriously because we understand how delicate the
babysitting business is. All our staff undergo thorough background checks; this is so that we would be
able to raise the confidence of our clients as regards our professionalism and so that we would be able
to not only meet but exceed the expectations of our clients.

We know how important customers are to a business and we will ensure that all our clients not only
have their expectations met but exceeded. We will offer clients that are very loyal to us discounts at
certain points especially those who refer others to us. We would also offer incentive programs once in a
while to potential customers as a way to attract them to patronize our services.

Finally, in order to ensure that we create the right awareness for our babysitting business, we intend to
deploy a publicity consultant to help us in drafting the right publicity strategies that would give us the
right sort of reputation in the eyes of all our clients (potential and existing) as well as in the industry we
intend to be operating from. We believe that these three factors are highly necessary to help us achieve
our intended goal of sustaining and expanding our business.
Check List/Milestone

Business Name Availability Check: Completed

Business Registration: Completed

Opening of Corporate Bank Accounts: Completed

Securing Point of Sales (POS) Machines: Completed

Opening Mobile Money Accounts: Completed

Opening Online Payment Platforms: Completed

Application and Obtaining Tax Payer’s ID: In Progress

Application for business license and permit: Completed

Purchase of Insurance for the Business: Completed

Conducting Feasibility Studies: Completed

Generating capital from family members: Completed

Applications for Loan from the bank: In Progress

Writing of Business Plan: Completed

Drafting of Employee’s Handbook: Completed

Drafting of Contract Documents and other relevant Legal Documents: In Progress

Design of The Company’s Logo: Completed

Graphic Designs and Printing of Packaging/Promotional Materials: In Progress

Recruitment of employees: In Progress

Creating Official Website for the Company: In Progress

Creating Awareness for the business both online and around the community: In Progress

Health and Safety and Fire Safety Arrangement (License): Secured

Opening party/launching party planning: In Progress

Establishing business relationship with vendors – wholesale suppliers/merchants: In Progress

Purchase of trucks: Completed