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    Change - Makers - Workbook 2024

    Uploaded by

    Mihanik

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Change - Makers - Workbook 2024

    Uploaded by

    Mihanik
    2 views12 pages

    Original Title

    Change_Makers_Workbook 2024_

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    2 views12 pages

    Change - Makers - Workbook 2024

    Uploaded by

    Mihanik

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 12

    Hull University Students' Union

    Change
    Makers

    Workbook
    MY CAMPAIGN

    NAME CAMPAIGN DATE

    What do I want to change?

    Why is it important

    Who does it affect

    Why should I do it?


    PEST ANALYSIS
    Research is important to making a campaign a success and a good way of
    conducting this research is called a PEST Analysis.

    Political
    Economical
    Social
    Technical

    Political - What is the political context for your campaign? Who is making the
    decisions? This is key to find out who are the people you need to influence.

    THE POLITICAL ISSUES ARE:

    Economic - What is the current financial situation? Who is paying (or isn’t paying)
    for things? Can we afford the solution? How could we?

    THE ECONOMIC SCENE IS:

    Social - What does the public think of this issue? Are they misinformed? Do we
    need to re-educate them as part of our campaign?

    HERE IS THE SOCIAL LANDSCAPE:

    Technical - What are the technical issues around your issue? Is it complicated to
    enact?

    HERE ARE THE TECHNICAL ISSUES:


    SMART GOALS
    Setting realistic and achievable outcomes.

    THE GOAL OF MY CAMPAIGN IS:

    SPECIFIC WHAT DO I WANT TO


    HAPPEN?

    MEASUREABLE HOW WILL I KNOW


    WHEN I HAVE
    ACHIEVED MY GOAL?

    DO I HAVE ENOUGH
    ACHEIVEABLE
    TIME AND
    RESOURCES TO
    ACHIEVE MY GOAL?

    RESOURCES WHO WILL HELP


    ME WITH MY
    CAMPAIGN?

    TIMELY WHAT IS MY
    DEADLINE FOR
    THIS GOAL?
    ALLIES,TARGETS &
    DETRACTORS

    ALLIES TARGETS DETRACTORS

    WHO ARE MY WHO ARE MY WHO ARE MY


    ALLIES? TARGETS? DETRACTORS?
    VOLUNTEER
    CHECKLIST

    Why are people volunteering for my campaign?

    What skills do I need from volunteers for my campaign?

    How can I make sure I meet their expectations?


    VOLUNTEER
    SIGN-UP
    CAMPAIGN ACTIONS
    Review your list of Allies, Targets and Detractors. think of some actions you could
    take to utilise your allies, negate your detractors and convince your targets.

    Petitions, Open Letters, Public Meetings - These are good for showing support to
    our Targets from our Allies.

    List the Targets and/or Allies you could petition, send an open letter or ask for a
    public meeting.

    Reports and Open Editorials - These are effective to show Targets our research and
    why our idea and campaign is worthy of acting on. It can also refute the actions of
    Detractors.

    List who could provide a report or evidence for your idea and where you could
    publish the editorial.

    Face to Face meetings - If your Targets are public or open figures you can use face to
    face meetings to make your point. A protests at this point might be deemed
    excessive unless your Target shuts themselves off from your message.

    List who you could ask for a face to face meeting with your Target.

    Protests, Marches - These are very effective against Targets who may be closed off to
    you and to put pressure on the people who give them power.

    List what resources you'd need to organise a protest or a march.


    CAMPAIGN PLAN
    KEY DATES
    Fill in the time line check boxes below with your key dates for your campaign. By
    this stage you should have actions, aims, volunteers, and a clear sense of direction,
    Start backwards to the current date or your preferred start date of your campaign.
    You don't need to fill every check box if it's not needed.

    Main Key Date of Campaign Place any notes you might need here
    CAMPAIGN
    EVALUATION

    Did you complete the aims of your campaign?

    If not, did you do enough research? What would you like to do


    differently?

    Did you miss out any key detractors, allies or targets?

    What are the next steps of your campaign?


    CAMPAIGN
    RESOURCES
    When running a campaign you always have access to resources
    and support to guide and help you along the way.

    Student Voice Communities


    & Influence

    Campaign Support Volunteer Groups

    Research Support Sports

    Governance, Societies & Support


    Democracy & Networks
    Representation
    Community Links
    Academic Societies

    Contact: Contact:
    husu-campaigns@hull.ac.uk
    husu-campaigns@hull.ac.uk husu-opportunities@hull.ac.uk

    Student Voice & Influence Manager: Student Communities Manager:


    Alex Tute Gurmok Sanghera

    Student Voice & Influence Student Communities Coordinator


    Coordinator (Governance & (Fundraising & Volunteering):
    Democracy): Benedict Greenwood Joy Harvie

    Student Voice & Influence Student Communities Coordinator


    Coordinator (Academic Experience): (Societies & Support Networks):
    Rita Ajayi Dylan Paterson

    Academic Societies Coordinator: Student Communities Coordinator


    Elizabeth Middleton (Sports): Sian Doherty
    CAMPAIGN
    RESOURCES
    When running a campaign you always have access to resources
    and support to guide and help you along the way.

    Advice Centre Marketing

    Housing & Promotion


    Accommodation
    Creating Graphics
    Financial Assistance
    Links to Social Media
    Academic Support & Press

    Contact: Contact:
    husu-advice-centre@hull.ac.uk husu-marketing@hull.ac.uk

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