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    Swot

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    garima maheshwari

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    Swot

    Uploaded by

    garima maheshwari
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    swot

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    4 views2 pages

    Swot

    Uploaded by

    garima maheshwari

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Strengths of Hotstar

    Continuous Video Playback: Hotstar has an adaptive video streaming platform. It makes sure that the
    best quality of the video should be played automatically concerning the availability of bandwidth
    present in that area at that time. And also the viewers can choose the video quality that best suits
    them.

    Smart Search: The best thing about Hotstar is that it gives accurate search results with rapid auto-
    complete suggestions.

    Content Catalogue: Hotstar provides up to date and broadcasts the latest TV series and movies from
    India and every part of the world.

    Extraordinary Content: The main strength of Hotstar is the stardom that it’s maintaining from Star
    India shows and its original content.

    Accessibility: Hotstar is accessible both on android and iOS. And everyone can watch through their
    official website.

    Weaknesses of Hotstar

    Niche Content: This platform only features family-friendly content which is not accepted by all. And it
    mainly highlights cricket for which other contents are not valued as cricket.

    Expensive to Watch Tv Content: As they mainly focus on content that is already available on
    television so people prefer to watch them on television rather than the OTT platform.

    Regional Content: Hotstar has so far delivered just 8 regional content with a median rating of just 5.9.
    So, it seems that its regional content portfolio collection for the future needs to be improved upon.

    Opportunities for Hotstar

    Acquisitions: One of the best opportunities for the company is to take all rights and reservations of
    other mass media companies like Marvel, Fox Star Studios. Acquiring a big media company leads to
    the growth of the company. Other than that it can also collaborate with top companies for its
    universal growth.

    Lower the Price of Subscription: As youths in all parts of the country are very interested in sports and
    originals, youth mostly prefer sites where they can get all these at a lower price. Also, household
    women prefer to watch a lot of sitcoms and daily soaps so reducing prices can engage a lot more
    customers.

    Educational Platform: As nowadays every student prefers digital education over offline classes, so the
    company can also release some educational movies so that everyone and especially children can
    learn various skills by staying at their residence just like students at IIDE are learning various digital
    marketing skills taught by industry experts through online videos and live sessions.

    Threats to Hotstar
    Tough Competitors: One of the biggest threats to Hotstar is its competitor. There are a lot of online
    platforms like Netflix, Amazon Prime Video which are more acceptable than Hotstar. So the company
    should focus on making unique content so that the viewers automatically push themselves towards
    Hotstar.

    Addiction: Teenagers nowadays are technology-friendly and by which they are not concentrating
    enough on their studies rather than more addicted to OTT platforms. This has led to a bad brand
    image of OTT platforms in parents’ eyes.

    Competitor’s Price Fluctuation: Recently, Netflix has reduced its subscription prices which makes
    viewers purchase subscriptions of Netflix rather than of Hotstar.

    Unlock: …

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