TABLE OF CONTENTS

PAGE
TITLE
S.NO NO
BONAFIDE CERTIFICATE I
COMPANY CERTIFICATE II
DECLARATION III
ACKNOWLEDGEMENT IV
ABSTRACT V
1 Introduction about the company 1
2 Objective 2
3 Organizational Profile 3
4 Marketing Functions and activities 8
5 HRM Functions and activities 12
6 Finance Functions 16
7 Swot Analysis 19
8 Infrastructure Layout 20
9 Conclusion 23
Annexure I 24
Annexure II 26
Internship Diary 28
 LIST OF TABLES
TABLE NO TITLE PAGE NO

1 3.3 Bord members 5

2 6.2 Capital Structure 14

3 6.3 Share holding 14

4 6.5 Loan Tenure 1 15

5 6.5 Loan Tenure 2 15

6 6.5 Loan Tenure 3 16

LIST OF FIGURES
FIGURE NO TITLE PAGE NO

1 6.3 percentage Share holders 14

2 7.1 first floor Layout 17

3 7.1 Second Floor Layout 18

4 7.1 Third Floor Layout 19

 CHAPTER 1

INTRODUCTION ABOUT TEXVALLEY

INTRODUCTION

Textile retailers usually refer to those groups of who purchases huge quantities of textile products from

manufacturers or importers either directly or through a wholesaler and ultimately sells individual product

item or small quantities to the general customers in shops or stores. Textile whole sale and retail are terms

closely associated with the commercial aspect of textile industry. The practice of selling of textile goods or

merchandise to retailers, commercial, institutional, or other professional business users or to other textile

wholesalers is known as textile wholesaling. Wholesaler often physically assemble, sort and grade products

in huge quantities, then break the bulk and repack and redistribute them in smaller quantities.

INTRODUCTION ABOUT TEXVALLEY

“Texvalley- A Valley of future textile”

Texvalley is a platform that came as an outcome of intensive “grass-root” discussions with the

entire textile supply chain. From weavers, fibre producers, mills, dyeing houses to wholesale sellers, retail

brands, I have observed the nuances of the textile industry. As a result, Texvalley was formed as a custom-

built mall space for both manufacturers and sellers.

They understand the problems and come up with indeed the solution. They conduct constant

research, experience, and expertise, they found that collaboration and partnership are the only way forward

to make the industry push for operational excellence. Texvalley is an excellent platform supporting

transparency, trust, and direct connection between manufacturers and buyers.

They funded by a group of pioneers in the industry aiming to achieve transparency and drive values

for the business growth. As a dedicated textile zone, build a sustainable with them, and together, let’s

unlock customer business potential.

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 The mall was proposed by the Ministry of Textiles under the Comprehensive Power-loom Cluster

Development Scheme. It was developed by a special purpose vehicle named Erode Textile Mall

Limited. The foundation stone for the construction was laid on 22 January 2011 by the then Union Minister

Dayanidhi Maran. The weekly market was opened in August 2014.

At Texvalley, they are also striving to create an incredible lifestyle experience that helps build

sellers’ relationships with their esteemed customers. Also, Texvalley aims to enhance the shopping

experience by allowing shoppers to discover the latest products and trends through our wide range of brands

and sellers.

CHAPTER 2

OBJECTIVE

Spotlighting Erode as a destination for textile trading.

 Revolutionizing business practices in the region by leveraging inherent resources.

 Unparalleled commitment and maximum value to shareholders and tenants value.

 Enriching people’s lives by providing modern and distinctive environments.

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 CHAPTER 3

3.1 ORGANISATION PROFILE

Organization Name: Tex valley

Corporate Identification Number (CIN): U74900TZ2014PLC020240

Company Incorporated:10.02.2014

The Registered Office of Texvalley Market Limited Is at No.37 Sathy Road I Floor, Lotus

Buildings, Erode, Erode, Tamil Nadu, India, 638003. Based On the Official Records, The Current Age of

The Company Is 7 Years 10 Months.

The Current Status of This Company Is Active. The Directors of This Company Are Palanimalai

gounder Periyasamy and Subbaiyan Palanisamy.

An integrated textile mall is coming up at the power loom hub of Erode at an investment of about

₹450 crore.

While the Centre has pitched in with a grant of about ₹40 crore, the rest is borne by the promoters

and other stakeholders from textile industry, with the state offering partial stamp duty relief for the project

land.

Explaining the features of the Erode Texvalley project, C Devarajan, Vice-Chairman and P

Rajasekar, Managing Director, respectively of Erode Textile Mall Ltd that is executing the project, said

that after the announcement of a Comprehensive Powerloom Cluster Development Scheme in the 2008-09

Budget.

Ministry of Textiles appointed a Cluster Management and Technical Agency for studying the

support needed for the Erode powerloom cluster.

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 Texvalley, is an integrated textile trading market center is designed to support the business

dynamics of South India's Textile Trade. Built on a Public Private Partnership model, it is supported by the

Ministry of Textiles under the Comprehensive Powerloom Cluster Development Scheme. Daily market &

Weekly market avenues are the two smart solutions for the challenges prevalent with Tamil Nādu’s existing

textile industry. They provide manufacturers, trade partners and agents with the opportunity to showcase

their textile products to the local, Regional, National and International buyers. The Purpose of texvalley sis

to develop the cluster area Erode, Tirupur, Salem, Karur Coimbatore. To improve Trade Volume Texvalley

helps traders market to our products to wider buyer networks via trade promotional activities and

participation in key events across India. Enabling traders and manufactures to explore new business

opportunities. To improve Walk-in Huge marketing activities by both offline and online media channels

coupled with tailor made events at the venue to draw potential customers to Texvalley on a regular basis.

3.2 SPV FORMED

The study revealed that to improve the marketing of the powerloom products produced within a

radius of 70 km from Erode, a textile market complex at Erode was a imperative. A special purpose vehicle

named ‘Erode Textile Mall Ltd’ was formed and the Ministry cleared the proposal in 2009.

Devarajan and Raajashekar said the city’s wholesale daily textile market accounted for an annual

business volume of about ₹4,000 crore and the weekly textile shandy generated about ₹200 crore. The

Erode powerloom industry was known for its grey cloth (unbleached and un-dyed), yarn dyed fabrics for

export garments, towels, lungies and dhotis, sarees and ladies dress materials, bed linen/home

furnishings/made-ups etc.

Devarajan said the project, coming up on18 acres close to Coimbatore-Salem National Highway,

would have a built-up area of 16 lakh sq.ft and have three major components. While the main mart would

have space for 1,650 showrooms to display the textile products from the Erode belt, there would be a

separate weekly market complex to accommodate 4,000 tiny and small textile producers-cum-traders to

sell directly their wares. This would be open for one or two days every week. There will also be an

international convention Centre for conducting exhibitions. Raajashekar said the estimated cost of the

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project, when completed, would be ₹450 crore. While the Central Government’s grant for the project was

₹40.05 crore, the share of the promoters and other stakeholders from the textile trade will be ₹300 crore.

Two banks have offered loan assistance – IOB with ₹60 crore and Bank of India with ₹50 crore. The Tamil

Nadu Government has provided 50 per cent exemption from stamp duty in registering the project land

(nearly ₹28 lakh in stamp duty value).

Promoters -ERODE TEXTILE MALL PVT LTD

The entire Texvalley property comprising the Global & Shandy Market comes under the ownership of

Erode Textile Mall ltd., a special purpose vehicle promoted by two prominent business group.

 Lotus

 URC Pvt.Ltd

3.3 BOARD MEMBERS

The board members of texvalley are as follows:

Table 1:Bord members

S.NO NAME POSITION

1. P. Periyaswamy Chairman

2. C. Devarajan Vice chairman

3. P. Raajashekar Managing Director

4. D.P. Kumar Executive Director

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3.4 MILESTONES

 19-Jan-2011 – Global Market Land Pooja.

 22-Jan-2011- The foundation stone laid by honorable textile minister Dayanidhi Maran.

 27-Jan-2013- Weekly Market Land Pooja.

 15-Feb-2014-Weekly Market Booking Started.

 31-Aug-2014-Weekly Commencement of operation.

 12-Oct-2014-1st Sunday Market.

 12-Nov-2016-PDEXCIL office inauguration.

 21-May-2017-Kongu Business Meet.

 18-Jun-2017-1st Investor Meet

 23-May-2018-Textile Cluster Meet.

 28-May-2019-NABARD Meeting.

 15-Mar-2021-Texvalley Newsletter Launching.

3.5 MISSION

Mission –To achieve this vision by using innovative Industry, business, product and region-specific

solutions.

3.6 VISION

Vision – To transform the region into a thriving textile hub by doing business with a whole new

perspective.

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ORANIZATION STRUCTURE

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 CHAPTER 4

MARKETING FUNCTION AND ACTIVITIES

4.1 PRODUCTS OFFERED BY TEXVALLEY

Texvalley offered different types of market for the buyers and traders

 Shandy Market

 Global Market

 Expo Market

4.2 SHANDY MARKET-THE SMART TRADE UPGRADE

The amazed by space management strategy, they come with textile mall that offers a space for the

wholesale marketer to be an owner. They are established in a space at 3.75 Lakh square feet building

dedicated for the small-scale brands and manufacturers. They expanded the mall than a showcase market

but where we meet a real audience. Based on deep insights of the characteristics of customer behaviour,

they are capable of providing customers with customized solutions to run the show.

The shops in the Shandy market are only available on rent along with a deposit to ensure that only genuine

owner traders take up a place to conduct their business.

4.2.1 RENTING SHANDY MARKET SHOP AT MODERN ENVIRONMENT

The shops in the Shandy market are only available on rent along with a deposit to ensure that only

genuine owner traders take up a place to conduct their business.

The rental and advance refundable deposit amount will be calculated based on number of units occupied

on 6 X 8, 10 X 10, 20 X 10 Sq.Ft for Textile shops, and 7 X 7 Sq.Ft for Non-Textile shops.

4.2.2 EXPO MARKET

Walk to this Valley of dreams where we reach the audience directly. They exclusive convention

and expo center is wide open for 1 Lakh square feet where they conduct or organize expos and exhibitions

for various textile engagements like industrial Co-operation and Research & Development. It is ideal for

fashion shows, large conferences, trade fairs, and more.

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4.3 GLOBAL MARKET- THE SPECTRUM OF TEXTILES UNDER ONE ROOF

Texvalley brings in the largest textile community that curates the industry from native and

international sellers and marketers. The Global Market mall at Texvalley is a 11.5 lakh sq ft wide with

1,599 shops spreading across four stories and two cellars committed to brand stores and warehousing.

This Global Market offers a reasonable qualification as far as retail clients and mass purchasers with zones

devoted only to wholesalers. It has distinctive product zones with more than 100 producers and discount

shops in each zone and appropriate ordering frameworks. The dual zoning methodology classifies trade

into a Product Specific Zone and a Mix Specific Zone with the dedicated parking for this area.

4.3.1 CHOOSE WHAT YOU WANT TO CHOOSE – AN ORGANISED PLATFORM

At Texvalley, they have categorically designed the building into sections where it is easy-to-identify

and shop. Starting from the brand stores to accessories, everything in here brings in wide range of

collections with the international standards in terms of the quality and style.

4.3.2 GLOBAL MARKET HIGHLIGHTS

B2B/B2C

They help to build the customer base, market share and market presence significantly in quick

time for a fraction of your annual budget.

DESIGN STUDIO

The products of in-house manufactures are displayed on mannequins in our studio -potential

buyers given a detail experience.

LIBRARY

Fabric library showcase around 4000 different kinds of fabrics from all the region.

MEETING HALL

Whether there are host meeting cedar and maple hall fit with the capacity of 50 -200 people.

PEDXCIL

It promotes support and develop to increase power looms and export of power loom fabrics.

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4.3.3 OTHER FACILITIES

 Information Desks

 ATM

 Bank

 Cafeteria

 Kids play area

 Lift & wheel chair

4.4 MARKETING FUNCTIONS

4.4.1 TO IMPROVE TRADE VOLUME

Texvalley helps us market our products to wider buyer networks via promotional activities and

participation in key events across in India. Enabling traders and manufacture to explore new business

opportunities.

4.4.2 TO IMPROVE WALK IN

Huge marketing activities by both offline and online media channels coupled with tailor made events

at venue to draw potential customers to texvalley on a regular basis.

4.5 NIELSEN AND MEGHRAJ CAPITAL STUDY

Texvalley unit price has been derived by the benchmark assessment done by Meghraj capital. The

average realization per unit is estimated at Rs 41 lakhs. Texvalley will provide direct employment of

18,000 people and indirect employment of over 35000 people on the region.

4.5.1 WAYS TO PARTICIPATE WITH TEXVALLEY

INDIVIDUAL INVESTOR

Anyone can invest in a pre-rented shop and get assured rental along with the appreciation of the

property.

TEXTILE TRADER

Own a shop and showcase our product to the local, regional, national and global consumers.

Wider reach enables exponential sales opportunities.

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TENANT TRADER

Rent a space in a plug and play mode as a textile trader.

4.5.2 CATEGORIES OF BUYERS

 Regional retail chain

 Nation retail chain

 Distributor stand alone wholesale

 Commission agent

 Large exporter houses

 Designer and Boutique shops

4.6 GREAT REASONS TO INVEST IN TEXVALLEY

 Pre-Rented shops

 Assured Monthly Rental (6% per annum)

 Easy Tenant Management system

 Zero Maintenance charges for the investor

 Monthly rental is credited directly to our account

 Very high commercial appreciation of 22% returns per annum (includes Rental)

 Immediate Bank loan available for 15 Years (up to 70%)

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 CHAPTER 5

HRM FUNCTIONS AND ACTIVITIES

5.1 INTRODUCTION

Every organization or industry is not only made by brick, cement or wood but it builds by 4 m’s i.e

Money, Material, Machines and Men

Success or failure of an organization depends on the effective coordination of the resources such as

money, material, machinery and men. Among these, the role and operation of men is the most complex.

All the activities of an organization are initiated and completed by the persons who make up the

organization. Therefore, people are the most significant resources of any organization. HRM is known by

different names – Personal management, personal administration, man power management.

Traditionally, personal management is concerned primarily with five basic systems – recruiting, training,

and compensation whereas if we integrate the system to other organizational functions/systems with more

concern on human aspect ten this term becomes HRM.

5.2 ROLE OF HRM

The role of human resource management in organization is at counter stage. Managers are aware that

HRM is a function that must play a vital role in the success of organization. It is an active participant in

charting the strategic course an organization must take place to remain competitive, productive and

efficient. Its focal point is customers, customers are the life blood of the texvalley. The uniqueness of HRM

lies in its emphases on the people in work setting and its concerns for the well living and comfort of the

human resources in an organization. The HRM function is much more integrated and strategically involved.

HRM and every other function must work together to achieve the level of organization. Effectiveness

required competing locally and internationally.

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Performance Measures

The human resources division of a business organization handles the hiring and training of new employees

and administrative duties regarding the company’s staff .HR maintains records and conducts regular

assessments of these performance measures for various reasons including employee satisfaction and

keeping production high.

Productivity

Retail productivity is the rate at which commerce is being initiated by a business . Retail stores, as with

most modern-day businesses, are always evolving therefore; evaluating productivity is an important

component in determining what works for the company as a whole. High productivity can lead to expansion

of a retail company and have influence over other components of an organization.

Engagement

Employee engagement is the relationship employees have with their retail store and their particular job

within the business. High employee engagement has a direct correlation to high levels of work productivity

and loyalty to their retail business. If an employee is exhibiting a high level of engagement with their

company, employee morale tends to be elevated. Many companies have come to rely on HR for organizing

activities for their retail businesses in order to keep engagement levels high. This may come in the form of

organizing social events or specialized training sessions. Not only does engagement have the potential to

significantly affect employee retention, productivity and loyalty, it is also a key link to customer

satisfaction, company reputation and overall stakeholder value.

Turnover

Turnover in the human resources sector is the rate to which employees depart a company. Human resource

management may measure performance by the increase or decrease of turnover within a retail organization.

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Turnover is typically recognized as a negative connotation in most businesses because of the cost it takes

to train new employees as replacements for the employees who leave. In some instances turnover’s

drawbacks can be gauged against its benefits.

Training and Supervision

Once new-hires have been established and begin their experience within the retail market, would be to

ensure their employees are properly trained so that they may perform their jobs capably. New-hires and

newly promoted candidates will need some form of training to perform their jobs and in some instances to

develop their performance and productivity.

Compensate

In most cases in retail organizations, part time employees are paid hourly and are typically not offered the

same benefits that full time employees are eligible. “Compensation and benefits comprise the total rewards

package that an employee receives for performing a job. Compensation is considered direct pay, since it is

the amount of money the employee receives. Benefits are indirect pay, since they are monetary equivalents

that can be converted later into cash or used to pay for selected expenses.

Employee Development

Regular human resource administrative duties include recruitment and training of new employees and

keeping up to date on development for current employees. One of the issues faced by HR at the outset when

hiring a new employee could be that a chosen candidate may not make it past the background requirements.

In order to provide the proper balance HR might consider using training which can be provided online or

even enlisting senior management to provide instruction and guidance.

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5.3 CONTRIBUTION HRM TO ORGANIZATION

 Planning the schedule for events

 Helping the organization to search its goal

 Helping to other department and function

 Giving proper instruction communication to the workers for the day

 Providing the organization with well trained and well-motivated employee.

5.4 CUSTOMER RELATIONSHIP MANAGEMENT

Customer Relationship Management, a policy to know more about customers' needs and

psychology so that a permanent rapport can be built up with clientele. After all, winning the heart of

customers is winning business.

5.4.1 OBJECTIVE OF HRM

 Providing proper guidance to customer needs

 Offer better customer care

 Increase customer walk in count

 To make better experience while visiting to the mall

5.4.2 RESPONSIBILITIES OF MY WORK DURING INTERNSHIP PERIOD

 I need to maintain customer records while enter into the market this source of information will help

sales team for identify the buyers to sale the shop

 I also ensure the safety of the customer and giving announcement through central audio system

 To maintain the opening and closing of the shop twice in a day

 I also take walk in count of the customer with a device. In normal day around 5000-6000 customer

visited texvalley and in weekends around 10000-12000 normally visited

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 CHAPTER 6

FINANCE FUNCTIONS

Texvalley Market Limited is an unlisted public company incorporated on 10 February, 2014. It is

classified as a public limited company and is located in Erode, Tamil Nadu. Its authorized share capital is

INR 165.00cr and the total paid-up capital is INR 106.64 cr. Texvalley Market Limited's operating revenues

range is Under INR 1cr for the financial year ending on 31 March, 2018.

Texvalley weekly market limited is registered under Registrar of Companies, Coimbatore (RoC-

Coimbatore) and is classified as the Indian Non-Government Company. Its authorized share capital is INR

10,00,000 and its paid-up capital is INR 10,00,000. The industrial and the SIC code for Texvalley Weekly

Market Limited is 74,900.

Here is a summary of financial information of Texvalley Market Limited for the financial year ending on

31 March, 2020.

 Revenue / turnover of Texvalley Market Limited is Under INR 1cr

 Net worth of the company has increased by 0.00 %

 EBITDA of the company has decreased by 91.55 %

 Total assets of the company has increased by 25.08 %

 Liabilities of the company has increased by 103.71 %

Texvalley is an attractive platform for investors seeking regular rental income, it serves as a great

source for passive income. It is a long-term product offering good capital appreciation along with rental

income. Invest for long term periodic returns from and stable capital appreciation.

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6.2 CAPITAL STRUCTURE

Table 2:Capital Structure

as on 21 September, 2017

Particulars Amount

Equity share capital 40.41 cr

Preference share capital 294.18 cr

Debentures 19,855.00 cr

6.3 EQUITY SHAREHOLDING PATTERN

Table 3:Share holding

as on 2017-09-21

Particulars % Shareholding

Individuals 2.87%

Other bodies corporates 31.24%

Others 65.89%

Figure 1: Percentage Share holders

% share holding

2.87%

31.24%

65.89%

Individulals Other bodies corporates Others

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6.4 FINANCE ROLES AND REPONSIBLITIES

After the sales of the shop other financial and paperwork has been done by financial department

are listed below

 Arranging loan to the buyers with the partner bank with minimum interest.

 Providing rental management service to the buyers of the shop.

 Maintain payroll for the workers and bill management.

 Arranging paper documents and other Agreement related documents.

6.5 DOWN PAYMENT

They also arranged for loan based on the investment of the buyers with an interest rate of 8.5%

 Loan Tenure 15 years:

Table 4:Loan tenure 1

Down payment 12,30,000

Loan amount 28,70,000
Monthly rent 20,500
EMI to pay 7762
Total EMI to pay 28262

 Loan Tenure 10 years:

Table 5:Loan Tenure 2

Down payment 12,30,000

Loan amount 28,70,000
Monthly rent 20,500
EMI to pay 15084
Total EMI to pay 35584

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 Loan Tenure 7 years:

Table 6: Loan Tenure 3

Down payment 12,30,000

Loan amount 28,70,000
Monthly rent 20,500
EMI to pay 45,451
Total EMI to pay 24951

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 Strengths Weaknesses

1. Strongest property locations across the country 1. Limited global presence

2. Innovative and effective marketing strategies 2.Current planning legislation limits development of new space.

3.Excellent service, security and facilities 3. Weak Marketing Linkages.

4. Increase in footfall in spite of economic downturn 4.Not coverage Within the city

Opportunities Threats

1. Geographic expansion 1. Increase in use of online shopping

2. Growing a large asset base during times of downturn 2. Risk of retailers collapsing due to uncertainty in economy

3.Establishing partnerships to reduce risk 3.Increase in tax rates

 CHAPTER 7

INFRASTRUCTURE LAYOUT

7.1 GLOBAL MARKET STRUCTURE

Texvalley brings in the largest textile community that curates the industry from native and

international sellers and marketers. The Global Market mall at Texvalley is a 11.5 lakh sq ft wide with

1,599 shops spreading across four stories and two cellars committed to brand stores and warehousing

Figure 2:first floor layout

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Figure 3:Second Floor layout

21
Figure 4:Third Floor layout

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 CHAPTER 9

CONCLUSION

During this intern we learned how to interact with the customer and identify the buyers with the source

of data and we also learn how the organization is working behind the screen and their strategy. How they

work as a team with coordination and with other functioning department. Each team planning their schedule

and work on time so they inspire me on time management. They treat every customer with humble with

delight and immense pleasure they also provide guidance for easy identification of the shop. They

employees are the pillars of the organization to run successful business like texvalley.

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