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    Meesho 2

    Uploaded by

    VISHAL V

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Meesho 2

    Uploaded by

    VISHAL V
    6 views2 pages

    Original Title

    MEESHO 2

    Copyright

    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    6 views2 pages

    Meesho 2

    Uploaded by

    VISHAL V

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Company Name: Meesho

    1. Core Products and Unique Values:


    Meesho is a leading social commerce platform in India, empowering small businesses,
    particularly in Tier 2 and 3 cities, to transition online. It provides resellers with tools to source
    products, market them through social platforms like WhatsApp and Facebook, and manage
    order fulfillment efficiently. Its core values include affordability, simplicity, and accessibility
    for entrepreneurs with minimal investment.

    2. Target Market Audience:


    Meesho's audience spans small-scale resellers, housewives, students, and individual
    entrepreneurs in India who aim to start or grow their businesses. The platform is particularly
    popular among first-time online sellers in emerging markets, catering to price-sensitive
    consumers.

    3. Competitive Analysis:

    4. Data Analysis (Metrics):


    o Daily Active Users: Meesho consistently maintains millions of active users,
    primarily through its reseller network and social media integrations.
    o Funding & Valuation: Meesho has raised significant funds from SoftBank and other
    investors, achieving unicorn status and signaling strong market potential.
    o Operational Efficiency: The platform leverages AI and data analytics to enhance
    product recommendations and streamline logistics.

    5. Brainstorming New Product Ideas:


    o AI-Powered Reseller Tools: Enhanced analytics for resellers to identify trending
    products and optimize pricing strategies.
    o Subscription-Based Premium Services: Offering exclusive access to premium
    inventory or faster delivery options for high-performing sellers.

    6. Company Culture and Values:


    o Meesho promotes inclusivity, entrepreneurship, and innovation.
    o The company values community engagement, with a strong emphasis on enabling
    local businesses and empowering women entrepreneurs.

    7. Past and Future Projects:


    o Past Projects: Successful campaigns to onboard small-scale resellers and
    partnerships to enhance product variety.
    o Future Projects: Expanding into new international markets and further investing in
    AI-driven technology to enhance user experience.

    8. ESG Reports Analysis:


    o Environmental: Focuses on sustainable packaging and reducing the carbon footprint
    associated with e-commerce logistics.
    o Social: Emphasizes women empowerment, supporting diverse sellers, and fostering
    small business growth.
    o Governance: Demonstrates transparency in operations and aligns with ethical
    business practices to strengthen stakeholder trust.

    Resources:
    1. Meesho Official Website.

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