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    of 11

    Annexure A

    CERTIFICATE

    This is to certify that Mr. Yash Dhawale, Krushna Bargaje, Aryakumar Gaikwad, Shreyash Dhawale

    From Pimpri Chinchwad Polytechnic college having Enrollment No 2200560068,

    2200560165, 2200560170, 2200560215 has completed Project Planning Report having AR

    Shopping Assistant in group consisting of 4 candidate under the guidance of the Faculty Guide.

    Name and Signature of Guide: Name and Signature of HOD:


    CHAPTER 1:

    INTRODUCTION AND BACKGROUND OF THE INDUSTRY


    OR USER BASED PROBLEM

    1.1 Motivation

    The motivation for an AR Shopping Assistant is to enhance the online shopping


    experience by allowing users to visualize products in their real-world environment.
    AR enables customers to “place” virtual models of items like furniture or decor in
    their spaces, helping them understand how products will look and fit. This
    interactive approach increases confidence in purchasing decisions by reducing
    uncertainties that arise from viewing only static images. By simulating an in-store
    experience, AR helps lower return rates, improve customer satisfaction, and boost
    engagement. Ultimately, it provides a more immersive, informative, and enjoyable
    online shopping experience.

    1.2 Background

    Growth of E-commerce: As online shopping becomes more popular, its limitations—


    like the inability to physically interact with products—are becoming more noticeable.

    Lack of Physical Interaction: Traditional online platforms don’t allow users to touch,
    see, or feel items, leading to uncertainty about product suitability in real life.

    Role of AR in Bridging the Gap: AR technology addresses this gap by allowing users
    to place virtual products in their actual space, offering a more realistic view of items.

    'Try Before You Buy' Experience: With AR, customers can visualize how products
    look and fit in their environment, helping them make more confident purchasing
    decisions.

    Department of Computer Engineering, PC Polytechnic


    1.3 Need

    • Enhanced Visualization: AR enables users to see products in their real-world


    environment, helping them assess size, fit, and style more accurately before purchase.
    • Improved User Experience: By providing an interactive and immersive shopping
    experience, AR makes online shopping more engaging and enjoyable, increasing
    customer satisfaction.
    • Reduced Purchase Uncertainty: With AR, customers can better understand how a
    product will look or fit in their space, reducing the hesitation and uncertainty often
    experienced in traditional online shopping.
    • Decreased Return Rates: By giving users the ability to try products virtually, AR can
    reduce the likelihood of returns due to mismatched expectations, saving time and
    money for both buyers and sellers.
    • Competitive Advantage: As AR becomes more popular, e-commerce businesses can
    differentiate themselves by offering cutting-edge technology that enhances the
    shopping experience, attracting more customers.
    • Personalized Shopping: AR allows for customization and personalization, such as
    trying different colors, sizes, or styles in real-time, which helps create a tailored
    shopping experience for each customer

    PC Polytechnic, Department of Computer Engineering


    CHAPTER 2
    LITERATURE SURVEY FOR PROBLEM IDENTIFICATION
    AND SPECIFICATION

    2.1 Existing Systems

    Paper Title :
    "Augmented Reality in Retail: A Review of Recent Developments"

    • Authors: M. H. Kim, S. H. Kim, and J. S. Park


    • Publication: International Journal of Retail & Distribution
    Management, vol. 48, no. 2, pp. 132-147, 2020
    • Summary: This review article explores the recent advancements in
    AR technology and its applications in the retail sector. It discusses
    how AR enhances the shopping experience through virtual try-ons,
    interactive product displays, and personalized recommendations.
    • Link: International Journal of Retail & Distribution Management

    Paper Title :
    "The Impact of Augmented Reality on Consumer Behavior in Retail"

    • Authors: A. T. D. Mollaoglu and S. F. Yoon


    • Publication: Journal of Retailing and Consumer Services, vol. 58, pp. 102-109,
    2024
    • Summary: This study examines how AR influences consumer
    behavior, focusing on how virtual product visualization and interactive
    features affect purchasing decisions and shopping satisfaction.
    • Link: Journal of Retailing and Consumer Services

    PC Polytechnic, Department of Computer Engineering


    Paper Title :

    "Augmented Reality Applications in Retail: The Role of Mobile and


    Wearable Technologies"

    • Authors: J. H. Lee, H. J. Kim, and M. K. Cho


    • Publication: IEEE Transactions on Consumer Electronics, vol. 66,
    no. 3, pp. 319- 326, 2020
    • Summary: This paper discusses various AR technologies used in retail,
    including mobile applications and wearable devices. It provides insights
    into how these technologies are integrated into retail environments to
    enhance consumer engagement and streamline shopping processes.
    • Link: IEEE Transactions on Consumer Electronics

    Paper Title :

    "Consumer Perceptions of Augmented Reality Shopping: A Comparative


    Study of Traditional and Online Retail"

    • Authors: C. C. Yang and K. L. Lee


    • Publication: Journal of Retailing and Consumer Services, vol. 53, pp. 101-109,
    2020
    • Summary: This paper compares consumer perceptions of AR shopping
    in traditional brick-and-mortar stores versus online platforms. It
    evaluates how AR influences shopping experiences and purchasing
    behavior in different retail contexts.
    • Link: Journal of Retailing and Consumer Services

    PC Polytechnic, Department of Computer Engineering


    2.2 Description
    There are below Objective
    • Improve product visualization
    • User engagement
    • Personalized recommendations.

    2.3 Application:
    Designed for consumers who want a more interactive online shopping
    experience.

    Advantages
    ▪ Higher engagement
    ▪ Improved decision-making
    ▪ Fewer returns
    Disadvantages

    • Needs compatible hardware


    • Requires strong internet connection

    PC Polytechnic, Department of Computer Engineering


    CHAPTER 3
    DETAILED METHODOLOFY OF SOLVING THE IDENTIFIED
    PROBLEM WITH ACTION PLAN

    3.1 Project Modules

    • Visualization Module: This module allows users to view products in 3D,


    enhancing their ability to see how items would look in their own space
    before purchasing.
    • Recommendation Module: It analyzes user preferences and browsing
    history to suggest relevant products, improving the shopping experience
    by offering personalized recommendations.
    • UI Module: A user-friendly interface ensures easy navigation through
    the platform, allowing customers to browse, select, and interact with
    items seamlessly.
    • Feedback Module: This module collects user feedback on the AR
    experience and product satisfaction, helping to improve future
    interactions and product offerings.
    • Notification Module: It keeps users informed by sending timely alerts
    about new arrivals, promotions, and product updates, ensuring they don't
    miss out on key offers.

    PC Polytechnic, Department of Computer Engineering


    3.2 Input and Output:

    Visualization Module
    • Input: Product data
    • Output:Visualizatin

    Recommendation Module
    • Input: Preferences
    • Output: Suggestions

    UI Module
    • Input: Interactions
    • Output: Interface

    Feedback Module
    • Input: Feedback
    • Output: Insights

    PC Polytechnic, Department of Computer Engineering


    3.3 Flow chart

    Figure 1. Flow chart

    PC Polytechnic, Department of Computer Engineering


    Data Flow Diagram
    3.4 Data Flow Diagram

    Figure 2. DFD Diagram

    3.4 DFD-ADMIN

    Figure 3. DFD-ADMIN Diagram

    PC Polytechnic, Department of Computer Engineering


    3.5 DFD-CLIENT

    Figure 4. DFD-CLIENT Diagram

    3.6 Project Schedule:

    PC Polytechnic, Department of Computer Engineering

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