ZALO VIDEO

Introduction
 1 Get to know Zalo Video

2 Audience insight

3 Zalo Video marketing solutions

AGENDA
4 Zalo Video brand safety
01
GET TO KNOW
ZALO VIDEO
Zalo Video
is a part of the
leading local platform - Zalo

✓ Our mission is to capture the laughter, the triumphs,

and the everyday moments that weave the fabric of
Vietnamese life.

✓ Zalo video connects you to the beating heart of

Vietnam, fostering a sense of community and shared
experience.

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 Multi-touchpoint access for a seamless experience

Discovery tab Timeline tab Search tab BaoMoi app

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User interface

For you feed Discovery page Profile page

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02
AUDIENCE
INSIGHT
Zalo Video
STATISTICS OF ZALO VIDEO VIEWERS
_User Profile
Age 14 30 27 16 8

Gender 52 48

Region 35 22 43

Area 52 48

Age Gender Region Area

U18 35-44 Male North Rural (Other)

18-24 45-54 Female Central Urban (Top 6 cities)
25-34 55-64 South
64+

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WHEN IT COMES TO VIDEO,
80%
People say that they are more open to
VIEWERS SAY GOOD advertising or branded content when a
piece of content is relevant to the viewer
CONTENT IS:

relevant to them,
intellectually and
88% People say that they appreciate content that
introduces them to new things, including
brands

emotionally resonant

85% People say that good content makes them feel

something emotionally

Source: Think with Google - consumer trends

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 While trends come and go,
the elements of viral video
stay the same

Content Creator Sound

Stories that inspire, educate Passionate individuals Music, dialogue & sound effects
and make you laugh who spread joy and motivation that create immersive experiences

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What Zalo Video Audiences Consume
Top 10 Highest-Viewed Categories

Daily Vlog Food Family Travel Technology

100% 100%
Automotive Shopping/Review Movie/Show/Music Sport Comedy
*Internal Data, Q1.2024

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03
MARKETING
SOLUTION
 STANDARD ADS
Reach your target scale with efficient spending

Placement

For you feed

Supported landing page

Website ads I OA article, profile ads I Form ads

Message ads non-OA I Message ads

Pricing

CPM

Report

Metrics: Impression I Reach I View I Click

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 PREMIUM SLOT
Own 100% SOV the 1st ad slot on Zalo Video (Available to 30.4.2024)

Placement

For you feed

Supported landing page

Website ads I OA article, profile ads I Form ads

Message ads non-OA I Message ads

Pricing

CPD – 100% SOV the 1st ad slot

Report

Metrics: Impression I Reach I View I Click

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USER JOURNEY – NORMAL DAYS

Open Zalo Video

…. Standard
Native Native Native Native Native
Video Video Video Video Video Ads

Click

Landing page
Website ads I OA article, profile ads I Form ads
Message ads non-OA I Message ads

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USER JOURNEY – THE DAYS HAVE PREMIUM SLOT

Open Zalo Video

Native Native Native

….
Premium Native Native Native Native Native Standard
Video Video Video Slot Ads Video Video Video Video Video
Ads

Click Click

Landing page
Website ads I OA article, profile ads I Form ads
Message ads non-OA I Message ads

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 OPPORTUNITIES FOR BRAND BY FUNNEL

INSIGHTS &
AWARENESS CONSIDERATION CONVERSION CUSTOMER SERVICE
MEASUREMENT

1.Multi-screen ads: 1.PR & Content MKT on 1.Goal-based Centric 1.Adtima box - 1.Adtima Audience
• Display ads, Video ads Znews, Zcast & ZStudio solutions customized CRM on Pulse
2.Content solutions on 2.Brand Zalo: • Research Solution |
• Media block by Cates/
Topics Báo Mới: New Media Communication hub • Data segmentation Brand Lift Survey

• Awareness on Zalo - New packages on Zalo • Personalized message • Data consultancy

Buying model
3. Music Marketing on 3.Digital Engagement • Content hub
2.Screen-less ads: Zing MP3 & Promotion (QR • Loyalty & Others
Audio Ad in car Scanning, UTC, Bill
4.Zalo Video Ads
scanning)
3.Zalo Sticker
5.Livestream (TBU)
4.Ecommerce (TBU)
4.Zalo Video Ads

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04
ZALO VIDEO
BRAND SAFETY
How we protect your brand
PLATFORM SAFETY

100% 100% 100%

eKYC content creator Identified user Content moderated

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How we protect your brand
BRAND SAFETY

Zalo Video for users aged 14 and

over, per our T&C
AD POLICY

Ad policies (including but not limited to) Details

Prohibited products or services Tobacco, sexual products/services, weapons, gambling, etc.

Misleading content Fake promotion code or other discount code, etc.

Unfair competition Malicious comparisons or attacks, etc.

Sensitive wording Vulgar language, texts or pictures containing bad behaviors, violence, etc.

Illegally usage of brand logos, other materials

Infringement protection
(all the images, videos, and music used in advertisement should be authorized)

We will not allow paid ads that promote or oppose a candidate, current leader, political
Political ads party or group, or issue at the federal, state, or local level - including
election-related ads, advocacy ads, or issue ads. For more, see our ad guidelines.

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THANK YOU
Headquarter Sala
Block B2 Sarimi Building, 74 Nguyen Co Thach,
An Loi Dong Ward, District 2, Ho Chi Minh City

• Website: www.adtima.vn
• Email: contact@adtima.vn
• Hotline: (+84) 903 167 096
ZALO VIDEO
material requirements

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Video Ads Template:
VIDEO UPLOADED FROM SYSTEM
Component Description

• Hiển thị cùng vị trí với logo của creator

• Lấy theo thông tin set up từ Adtima và vẫn áp dụng quy định hiện tại về OA
1. Profile photo Brand/OA
theo từng type ads (form, message, website,…)
• Click vào logo sẽ dẫn tới landing page

• Hiển thị cùng vị trí với tên của creator

2. Tên Brand/Tên OA • Lấy theo thông tin set up từ Adtima
• Click vào tên sẽ điều hướng tới landing page

• Giữ các button Like/Share/Comment như Zalo Video, không hiện nút dislike 3
3. Like/Comment/Share 1
• Flow like, share, comment sẽ áp dụng như flow các Video trong Zalo Video

• Không giới hạn số lượng ký tự bao gồm cả space, được phép chèn # trong 2
caption. Recommend < 60 ký tự
• Số ký tự và size được hiển thị theo rule caption của Zalo Video (theo logic
zalo video)
4
4. Caption
• Số ký tự không được hiện thị sẽ chuyển thành “…Xem thêm” 5

• Click vào “Xem thêm” sẽ show full caption 7

• Click vào caption sẽ điều hướng tới landing page

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Video Ads Template:
VIDEO UPLOADED FROM SYSTEM
Component Description

5. Dòng chữ “Sponsored” Hiển thị dưới caption của Video

Format support:
• File: .mp4 (Adtima chỉ support mp4)
• File size: <=10MB
• Bitrate: <=5MB
6. Video
Dimensions:
• Vertical (recommended): 9:16, >= 540*960px => ưu tiên
3
• Horizontal: 16:9, >=960*540px
1
• Square: 1:1, >= 640*640px
CTA ở phía dưới Dòng “ Sponsored”: 2
7. CTA button • Text CTA được lấy từ thông tin set up trên Adtima
• Click vào CTA sẽ điều hướng về landing page 4
8. Banner Banner size 480x270, click vào banner, điều hướng tới landing page 5

7
9. Other Khi user swipe sang phải, điều hướng về landing page đã set up trên Adtima

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Video Ads Template:
VIDEO PROMOTED FROM ZALO VIDEO
Giữ nguyên các thông tin/button của Video gốc trên Zalo Video, sử dụng template 1/2

Components
Component Description
Description

1. Dòng chữ “Sponsored” Hiển thị dưới caption của Video

Click vào sẽ điều hướng về profile của creator trên Zalo Video, đồng thời tự
2. Profile/tên creator
động lướt xuống Video đang được chạy quảng cáo

3. CTA button CTA ở phía dưới dòng “ Sponsored”

*Tương tự Video • Click vào CTA sẽ điều hướng về landing page

4. Caption Click vào caption sẽ điều hướng tới landing page

• Khi user swipe sang phải sẽ về trang của creator, đồng thời tự động lướt
5. Other xuống Video đang được chạy quảng cáo
• Click “Theo dõi” sẽ follow creator

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Video Ads:
CTA & LANDING PAGE
Component Description
No Text Landing page

1 Đặt ngay Open in-app:

2 Mua ngay • Mở website/Mini Page trong

browser zalo
3 Thử ngay • Form ads
• Mở OA Article
4 Tải ngay
• Mở OA Profile
5 Xem thêm Open out-app:

6 Nghe ngay • LDP điều hướng sang app khác

(install app, app mua sắm,…)

7 Chơi ngay • Mở MiniApp

8 Đăng ký Form ads

9 Chat ngay Message ads

10 Quan tâm Mở OA profile

In-app Out-app

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Video Ads:
SUPPORTED LANDING PAGE

Website ads OA article/profile ads Form ads Message ads non OA Message ads

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