Sports Management and

Organisations
UNIT III
 Management
‘Management’ as a term refers to a range of activities
undertaken in order to successfully complete a task. Simply
put, management is all about getting things done. It refers to
the process used to achieve a certain target or fulfil a specific
goal. No wonder it is said to be an art as well as a science.
Organizations across the world, irrespective of whether they
are political, cultural, social or business, thrive on their
management strategies or skills.
Van Fleet and Peterson define management, ‘as a set of
activities directed at the efficient and effective
utilization of resources in the pursuit of one or more
goals.’
Megginson, Mosley and Pietri define management as
‘working with human, financial and physical resources
to achieve organizational objectives by performing the
planning, organizing, leading and controlling functions’.
Figure 1.2 represents this definition of management.
Kreitner considers management as a problem solving
process. In his book, Management: A Problem Solving
Process (Houghton Mifflin, 1980), R. Kreitner, defines
management as follows:

‘Management is a problem solving process of

effectively achieving organizational objectives through
the efficient use of scarce resources in a changing
environment.’
 Some of the integral elements of this definition can
be separated and briefly explained as follows:

Problem solving process: One of the most important

functions of a manager is to make decisions and solve
problems. Some of the major problems that management
must continually face include unpredictable economic
trends, changing governmental regulations, resource
shortages and a severe competition for these resources,
employee demands, technical problems, technological
developments and so on. There are other problems that
are comparatively routine in nature and can be solved by
some tried and tested mechanisms.
Organizational objectives: All organizations have a
mission that is the very basic reason for their existence
and certain goals and objectives. While the goals are
long range and more general in nature, objectives are
more specific, tangible and most often quantifiable.
Efficiency: Efficiency, along with effectiveness, is the
most common way of measuring organizational
performance. Efficiency is the ability to ‘get things done
correctly.’ An efficient manager achieves a higher
output with given resources of time, talents and capital
so that these resources are fully utilized without waste.
Similarly, effectiveness means ‘doing the right things in
the right way at the right time.’ Accordingly, successful
managers would not only be effective in terms of
selecting the right things to do and the right methods for
getting them done, but they would also be efficient in
fully utilizing the resources.
Scarce resources: The resources of people, time,
capital and raw materials are all finite and limited. They
are all scarce in nature and not expandable.
Additionally, there is a fierce competition for acquiring
these resources. Management, basically, is a
‘trusteeship’ of these resources and hence must make
conscious efforts to make the most of these resources.
Changing environment: The dynamics of the
environment is influenced by the changes that have
taken place in all areas in the last few years. The advent
of computers and telecommunications technology has
changed the ways in which the assessment of the
environment is carried out for decision-making
purposes. Accordingly, management must be prepared
to predict these changes and formulate ways to meet
these new challenges more effectively
 FUNCTIONS OF MANAGEMENT
• Planning
Planning is future oriented and determines an
organization’s direction. It is a rational and systematic
way of making decisions today that will affect the future
of the company. It is a kind of organized foresight as well
as corrective hindsight. It involves predicting the future as
well as attempting to control the events. It involves the
ability to foresee the effects of current actions in the long
run in future. Example: Business planning, project
planning, strategic planning (vision, mission) etc.
communications plans, research design planning etc.
 • Organizing
Organizing requires a formal structure of authority and
the direction and flow of such authority through which
work sub-divisions are defined, arranged and coordinated
so that each part relates to the other part in a united and
coherent manner so as to attain the prescribed objectives.
Thus the function of organizing involves determining the
activities that need to be done in order to reach the
company goals, assigning these activities to the proper
personnel and delegating the necessary authority to carry
out these activities in a coordinated and cohesive manner.
It follows, therefore, that the function of organizing is
concerned with:
1. Identifying the tasks that must be performed and
grouping them whenever necessary
2. Assigning these tasks to the personnel while
defining their authority and responsibility

3. Delegating the authority to these employees

4. Establishing a relationship between authority and

responsibility

5. Coordinating these activities.

 • Staffing
Staffing is the function of hiring and retaining a suitable
workforce for the enterprise both at managerial as well as
non-managerial levels. It involves the process of recruiting,
training, developing, compensating and evaluating
employees, and maintaining this workforce with proper
incentives and motivations. Since the human element is the
most vital factor in the process of management, it is
important to recruit the right personnel. This function is
even more critically important since people differ in their
intelligence, knowledge, skills, experience, physical
condition, age and attitude, and this complicates the
function.
• Directing
The directing function is concerned with leadership,
communication, motivation and supervision so that the
employees perform their activities in the most efficient
manner possible, in order to achieve the desired goals. The
leadership element involves issuing the instructions and
guiding the subordinates about procedures and methods. The
communication must be open both ways so that the
information can be passed on to the subordinates and the
feedback received from them
 • Controlling
The controlling function consists of those activities that
are undertaken to ensure that the events do not deviate
from the prearranged plans. The activities consist of
establishing standards for work performance, measuring
performance and comparing it to these set standards and
taking corrective actions as and when needed, to correct
any deviations. All these five functions of management
are closely interrelated. However, these functions are
highly indistinguishable and virtually unrecognizable in
a job. It is necessary, though, to put each function
separately into focus and deal with it.
• Monitoring and Evaluation

Monitoring and Evaluation is another function of a

manager that helps improve performance and achieve
results. Its goal is to improve current and future
management of outputs, outcomes and impact.
 Principles of Organisation
There are eight principles of organisation that are
commonly followed in sport organisations.

1. Unity of command and direction

• Unity of command means that each employee reports
to only one boss.
• Unity of direction means that all activities are directed
toward the same objectives –winning the game.
2. Chain of command
• Chain of command is the clear line of authority from
the organisation’s top to its bottom.
• Everyone in the company needs to understand the chain
of command – that is, to whom they report to and who
reports to them.
• The chain of command also identifies the formal path
for communications.
• It forms the hierarchy described in organisation charts.
• Team captains are part of the chain of command that
links coaches and players.
3. Span of control
• The span of control has to do with how many
employees report directly to a manager.
• The fewer employees are supervised, the smaller or
narrower the manager’s span of control, and vice versa.
• The span should be limited to a number that can be
effectively supervised and will depend on the nature of
the work.
• Flat organisations have very few levels of management
with wide spans of control.
• Tall organisations have many levels of management
with narrow spans of control.
• 4. Division of labour
• Division of labour occurs when jobs are organised by
specialty
• Example, accountants work in accounting
department, sales representative work in marketing
department
• Differentiation is about organising groups into
departments
• Integration is about coordinating department activities
• 5. Coordination
• Coordination is about departments and individuals in
an organisation working together to accomplish
strategic and operational objectives
• Coordination across jobs and departments requires
system-based analysis and conceptual skills.
• As sport club manager, you need to coordinate use of
the physical site, i.e. the gymnasium, pool, health
club, and outdoor facilities, as well as the staff and
cleaning schedules.
• 6. Delegation
• Delegation has to do with assigning responsibility and
authority for accomplishing objectives
• When you delegate, you both assign the person
responsibility for accomplishing a task and give him
or her the authority to do what is needed
• Delegating is about giving employees tasks that are
not part of their regular job
• The delegated task may eventually become a part of
their job, or it may be a one-time thing
7. Flexibility
• Flexibility has to do with understanding that there are
often exceptions to the rule
• Many managers focus on company rules rather than on
creating customer satisfaction
• For example, your sport shop has a rule that customers
can only exchange their merchandise if they have the
sales receipt. This is a good rule, but what if a
wellknown customer comes into the shop to exchange
his item, and you know he bought the item from you,
but he does not have his slip. Should you follow the
rules and lose a good customer or make an exception
and keep the good customer?
 Coordinating and Controlling
• Basically, organizational coordination and control is
taking a systematic approach to figuring out if you're
doing what you wanted to be doing or not. It's the part
of planning after you've decided what you wanted to be
doing.
• “Thus it is the most significant capacity of the
management is coordinating and controlling. This
function guarantees different capacities are followed
effectively and the progression of work is moving the
association towards the targets it has set itself. It is a
procedure of checking whether legitimate advancement
is being made towards the targets and objectives and
acting vital, to address any deviation”.
• Controlling needs one to inspect the goals in a
quantifiable manner. In a crux, controlling is about
value observing.
• A sport club manager must control many aspects of
the club ranging from processes to personnel and
control feedback to determine whether the process or
behavior of those in the club is working or in need of
corrective action.
• Definition of Controlling

• “Controlling is the process of establishing and

implementing mechanisms to ensure that objectives
are achieved”

• An important part of controlling is measuring

progress and taking corrective action when necessary.

• Effective controlling requires technical skills as well

as conceptual and decision making skills.
• Coordinating
Coordination is the function of management which
ensures that different departments and groups work in
sync. Therefore, there is unity of action among the
employees, groups, and departments. It also brings
harmony in carrying out the different tasks and activities
to achieve the organization's objectives efficiently.
 Organising a sporting event
• Define the objectives of the event
• Select the perfect date and location
• Plan the funding and budget for your sporting event
• Check local regulations and safety standards
• Sales and registration management
• Manage payments on the spot
• Plan communication before, during and after your
event
 Marketing
Marketing is a set of activities that companies use to
promote and sell products and services to consumers. It
involves creating, communicating, delivering, and
exchanging offerings that have value for customers,
clients, partners, and society at large.
 Sports Marketing and Promotion

What is Sports Marketing?

• Sports marketing is a method of connecting with

potential customers through a common interest in
sports. Businesses may reach out to consumers who are
not otherwise exposed to their brand by utilizing sports
as a platform.
• Sports marketing uses sports in any form to assist in
selling goods and services. This type of marketing
relies less on a single plan and more on utilizing
sports content to aid marketing efforts. This does
not just apply to professional sports but also college
athletics, minor leagues, and alternative sports.
 Types of Sports Marketing
• Marketing of Sports

The promotion of sports, sporting events, associations,

and teams is known as sports marketing. This sort of
marketing has a direct connection to sports. It is
described as creating or designing a “live” activity
centered on a specific subject. The purpose is to
promote or advertise events, teams, and associations.
• Marketing through Sports

Sports marketing is the promotion of various

commodities, services, or causes by leveraging the
popularity of sports and athletes. This is the business in
which sports people and teams promote multiple firms
and sponsors who use sporting events to sell their
products to spectators.
• Grassroots Sports Marketing
At the grassroots level, sports marketing is all about
promoting sports to the general people. This is done to
make a sport more appealing as fitness rather than
entertainment. The purpose is to encourage people to
participate in sports. This is social marketing since it
helps everyone.
 Types of Sports Marketing Sponsorship

Sponsorships are when a company gives money or resources

to a program or event in exchange for promotional
benefits. For example, a company might sponsor a sports
event by paying for the construction of a new arena, with
their name publicly displayed on the building. In exchange,
the company gets to promote their brand, and may receive
benefits such as increased media exposure, improved brand
awareness, and boosted sales.
 Three sports marketing sponsorships:

• Individual Sponsorship
This type of sponsorship focuses on sponsoring a specific
athlete, typically in individual sports such as golf, tennis or
track and field. The sponsor is made more visible through
the athlete’s appearance, brand, and performance. Individual
sponsorship offers sponsors chances to activate their brand
through athlete product endorsements, media exposure, and
personal appearances.
• Team Sponsorship

In team sponsorship, a business finances an entire sports

team and its competitions. The sponsor’s logo and
branding are on the team’s apparel, merchandising, and
signs. The media covers the team’s events, and the
business gets publicity. With this kind of sponsorship,
the sponsor may reach a broad audience and appeal to a
sizable fan following.
• Event Sponsorship

Sponsoring a particular sporting event, such as a tournament,

championship game, or season, is known as event
sponsorship. The sponsor may also get visibility through
media coverage, as their name and logo are frequently
displayed prominently during the event. By sponsoring
events, businesses may promote their goods and services
while reaching a sizable and focused audience.
• 5 Ps of Sports Marketing
The 5 Ps of Sports Marketing is a collection of tactics
businesses may use to sell their goods and services
through sports successfully. Product, price, promotion,
place, and people are the five components that make up
the core of a successful sports marketing strategy. Let’s
explore each one in more detail:
• Product
Product is a term that describes the item or service being
advertised via sports. Businesses should ensure that
their product reflects their target market’s choices,
values, and interests. For instance, a sports nutrition
business should concentrate on developing goods that
address the unique requirements of athletes. The product
should also stand out from the competition with unique
features and advantages.
• Price

Price refers to the cost of the product or service and how

it compares to similar offerings in the market.
Companies should price their products appropriately to
ensure they are accessible and appealing to their target
audience. For example, a sports equipment company
may offer a range of products at different price points to
appeal to customers with different budgets.
• Promotion
The techniques used to increase knowledge of and
interest in the good or service are referred to as
promotion. This can involve public relations, events,
sponsorships, and advertising. Businesses should pick
them wisely to ensure that promotion methods are
successful and appealing to their target audience. As an
illustration, a sportswear firm may support a
well-known athlete or team to raise awareness of the
brand.
• Place
Place describes the methods of delivery that are utilized
to reach the target market with the product or service.
Companies should carefully choose the right places to
sell their products and services to ensure they are
accessible and convenient for their target audience. For
example, a sports equipment company may partner with
a sporting goods retailer to make its products available
to customers.
• People
The term “people” refers to the people and organizations
engaged in the sports marketing process. Athletes, teams,
events, and anyone working on promoting and distributing
the good or service are all included in this. Companies
should ensure they have the right people to market their
products and services effectively through sports. For
example, a sports nutrition company may have a team of
athletes and nutritionists who can promote its products and
share their expertise.
 Sports Marketing Campaigns in India
• HINDUSTAN UNILEVER RIN
• Hindustan Unilever’s detergent brand, Rin partnered with C.A.
Bhavani Devi and leveraged her inspirational story to market their
new campaign titled “Ab waqt hai chamakne ka”.
• Bhavani Devi is India’s first woman fencing champion to
qualify for the Tokyo Olympics.

• Bhavani Devi has overcome several financial obstacles and gender

stereotypes.

• Rin celebrates her journey to the top in their marketing campaign.

• She Breaks Barriers
This campaign by adidas features Indian sporting icons
Hima Das, Nikhat Zareen, and Swapna Barman, and
aims to inspire women.
Sports Management Company Name
• IMG-Reliance
• Sporty Solutionz
• Baseline Ventures
• Rhiti Sports
• Procam International
• JSW Sports
• Sportz Interactive
• GMR Sports Pvt Ltd
• DNA
• Mashal Sports
Saina enters big league, signs up Rs. 40 crore deal
with Rhiti Sports
Saina, 22, signed the deal with Rhiti Sports
Management after her three-year contract with the
Deccan Chargers ended this month. Since the
cash-strapped Chargers made no move to renew it, the
badminton ace signed up with Rhiti Sports, which also
represents India cricket captain MS Dhoni.
India’s Badminton queen Saina Nehwal has signed up a
Rs 40-crore deal with Rhiti Sports Management
Company, making her the Country’s highest paid
sportsperson outside cricket.
 Spectator
A spectator sport is a sport that many people watch,
such as football, baseball, and ice hockey. Spectator
sports can be professional or amateur, and are often
distinguished from participant sports, which are more
recreational. Some examples of spectator sports include:

American football, Association football, Baseball,

Basketball, Canadian football, Cricket, Field hockey,
Formula 1, Ice hockey, Rugby league, and Rugby union.
Some say that spectators can affect the game, and that
fans can encourage their team, which can create a
professional atmosphere. Others say that fans can boost
energy, sharpen focus, and build confidence, but can
also trigger anxiety, create distractions, and turn into
hostile pressure.
• Spectators presence and Athlete performance
Social facilitation- Social facilitation is people’s tendency to
do better when other people when other people are watching
them rather than alone.

Applied to sports, in a match with a Spectator, a soccer player

can make better player can make better short passes or head
shots because they’re simple. However, they could also make
bad long passes or free kicks, as these tasks are more
complicated.
Competing in a familiar environment - Although it
seems like a very obvious factor, an athlete’s
performance will depend on whether they compete at
home or away. Typically, athletes perform better and
are more comfortable when they compete in a familiar
environment.
Spectators presence increases the sense of belonging-
The presence of spectators in the stands cheering on an athlete
is very important, as they’ll feel loved and less nervous before
competing.

In unfamiliar situations, it’s normal for athletes to feel

anxiety, and this isn’t beneficial for performance.

On the other hand, feeling supported by people, even if

they’re strangers, increases the feeling of control and reduces
uncertainty.
• Spectators presence can worsen Sports
performance
Social Inhibition- Social inhibition is the flip side of
Social facilitation. It occurs when the presence of other
people worsens a performance. Mainly, this effect occurs
in difficult tasks or tasks that learning.
Fear of Evaluation- Many people fear making mistakes
in front of others. Nobody likes to disappoint or feel that
they’ve failed those who expect a lot from them.
The Distraction Effect- Spectators can cheer on an
athlete during a competition with the intention of
making them feel loved. However, they can
unconsciously become a distraction that makes it
difficult for the athlete to stay focused on relevant
aspects during a competition. This effect is more likely
to appear in amateur athletes.
 Sport and the Media
Media coverage of sport is widespread. By listening to
commentators and watching replays we improve our
knowledge and understanding. Participation in sports
covered by the media is always higher than for those that
are not.
TV coverage takes many forms:
• Entertainment - live programmes and highlights
• Informative - documentaries
• Instructive - coaching series and excerpts
• Educational - schools programmes
When watching sport on TV it is important to
understand that the director of the programme will have
an influence on what is seen and said. You should
always analyse what you see and develop your own
opinions about events
 Pros and Cons of Media coverage of sports
Pros
• raises awareness: Media can raise awareness of sports
• Increases visibility: Media can increase the visibility of a
sport or athlete, which can help grow its fan base
• Shapes public perception: The way media covers sports
and athletes can influence how the public perceives them
• Role models: Media can create role models through the
exposure of their performances
• Increases participation: Exposure can lead to increases in
participation, especially for minority sports
Cons
• Intrudes on privacy: Media can intrude on performers' privacy
• Underrepresents groups: Media can underrepresent women, Black,
and minority ethnic (BME) groups
• Incite prejudice: Media can incite distrust and prejudice between
groups
• Less live viewing: Sport is so easily accessible from home and
online that this can lead to less people going to watch the game live
• Loss of traditional values: The media can put more pressure on
athletes and teams to win which can work against sportsmanship
• Coverage of inappropriate behavior: Media can cover inappropriate
behavior of athletes
• promoted through drama: Media generally promotes sports through
an emphasis on drama, extravagance, flamboyance, and spectacle.
 Pro Kabaddi League
Pro Kabaddi is a ground-breaking initiative by Mashal Sports Pvt.
Ltd and Disney Star. Ever since its inception in 2014, The League
has revolutionised the sport of kabaddi with stunning innovations,
making it an aspirational sport for players and fans alike. Backed
by the Amateur Kabaddi Federation of India (AKFI), and
supported by participating members of the International Kabaddi
Federation (IKF) and the Asian Kabaddi Federation (AKF), the
league has witnessed tremendous growth over the past seasons.
Season 1
• The Pro Kabaddi journey began in the year 2014 with
much enthusiasm and anticipation. It featured eight
teams battling it out for the coveted Pro Kabaddi
champions' title over a five-week period. Fans were all
set for some mouth-watering 'panga' and the league did
not fail to deliver. It had the second highest viewership
among sporting events in India. In the end, Jaipur Pink
Panthers emerged victorious beating U Mumba 35-24 in
the final.
PKL Season 1 Jaipur Pink Panthers
PKL Season 2 U Mumba
PKL Season 3 Patna Pirates
PKL Season 4 Patna Pirates
PKL Season 5 Patna Pirates
PKL Season 6 Bengaluru Bulls
PKL Season 7 Bengal Warriors
PKL Season 8 Dabang Delhi K.C.
PKL Season 9 Jaipur Pink Panthers
PKL Season 10 Puneri Paltan
The most expensive player sold in the first season was
paid 12 Lac. whereas, in the ninth season of the league,
the most expensive player player was sold for a
whopping 2.26 crore.

Pawan Sehrawat became the most expensive player in

Pro Kabaddi League history. Sehrawat was picked for
Rs 2.605 Crore by Telugu Titans in season 10.
 Pro Kabaddi League season-1

• Surjeet Narwal - Dabang Delhi (₹12.2 Lakhs)

• Ajay Thakur - Bengaluru Bulls (₹12.2 Lakhs)
• Deepak Niwas Hooda - Telugu Titans (₹12.6 Lakhs)
• Rakesh Kumar - Patna Pirates (₹12.8 Lakhs)
 Most expensive players at the PKL Season 10 Auction

Player Team Prize Money

Pawan Sehrawat Telugu Titans 2.60 Cr
Mohammadreza Shadlou Puneri Paltan 2.35 Cr
Maninder Singh Bengal Warriors (FBM) 2.12 Cr
Fazel Atrachali Gujarat Giants 1.60 Cr
Siddharth Desai Haryana Steelers 1 Cr
Ashu Singh Dabang Delhi KC (FBM) 96.25 L
Meetu Mahender Dabang Delhi KC 93 L
Manjeet Patna Pirates 92 L
Vijay Malik UP Yoddhas 85 L
Guman Singh U Mumba (FBM) 85 L
Rohit Gulia Gujarat Giants 58.50 L
Vikas Kandola Bengaluru Bulls (FBM) 55.25 L
Rahul Sethpal Haryana Steelers 40.70 L
Mahender Singh U Mumba 40.25 L
Shrikant Jadhav Bengal Warriors (FBM) 35.25 L
 IPL
The Indian Premier League, also known as the TATA
IPL for sponsorship reasons, is a men's Twenty20
cricket league held annually in India. Founded by the
BCCI in 2007, the league features ten city-based
franchise teams. The IPL usually takes place during the
summer, between March and May each year.
Teams
Team Title(s) Seasons won

2010, 2011, 2018, 2021,

Chennai Super Kings
2023
5
2013, 2015, 2017, 2019,
Mumbai Indians
2020

Kolkata Knight Riders 2 2012, 2014

Rajasthan Royals 2008

Sunrisers Hyderabad 2016
1
Gujarat Titans 2022
Deccan Chargers† 2009
 Reasons for success of IPL

• 3 hours matches
• Timing of tournament and matches
• Glamour in gentlemen’s game
• Crazy largest cricket fan base in India
• Naming teams after Indian cities/states
• Controversies adding spices in the tournament
• Campaigns that formed association with common man’s life
• Huge money poured in tournament
 ISL
The Indian Super League (ISL), kicked off on October 12,
2014 and was recognised as India’s top tier domestic league
by FIFA and AFC in October 2019. The league is
co-promoted by Reliance, Star India and supported by the
All India Football Federation (AIFF). India’s leading
industrialists and celebrities from sports as well as the Indian
film industry have heavily invested in the league’s 12 clubs
based in the following cities: Bhubaneswar, Chennai, Delhi,
Goa, Guwahati, Kochi, Kolkata, Mumbai, Hyderabad,
Bengaluru and Jamshedpur.
 Objective of ISL
OBJECTIVES
• To present an international-quality domestic football competition
• To engage hundreds of millions of passionate and proud Indian
football fans
• To encourage and facilitate the masses to start playing the sport
• To produce a large pool of talented Indian players and 'heroes' to
play for the Indian national team
• To set new standards in sports administration, governance and
marketing in India
• To deliver value to all our stakeholders and partners and create
demand for further investment
 Winners
Season Championship
2014 Atlético de Kolkata
2015 Chennaiyin
2016 Atlético de Kolkata
2017–18 Chennaiyin
2018–19 Bengaluru
2019–20 ATK
2020–21 Mumbai City
2021–22 Hyderabad
2022–23 ATK Mohun Bagan
 Club City
Bengaluru Bangalore, Karnataka
Chennaiyin Chennai, Tamil Nadu
East Bengal Kolkata, West Bengal
Goa Margao, Goa
Hyderabad Hyderabad, Telangana
Jamshedpur Jamshedpur, Jharkhand
Kerala Blasters Kochi, Kerala
Mohun Bagan SG Kolkata, West Bengal
Mumbai City Mumbai, Maharashtra
NorthEast United Guwahati, Assam
Odisha Bhubaneswar, Odisha
Punjab Mohali, Punjab
 Hockey India League
• Hockey India League or HIL is a professional field
hockey league in India.
• The league is organized by Hockey India, the
governing body for the sport in India.
• HIL, along with the Indian Premier League, Indian
Super League, and Pro Kabaddi League, is considered
one of the major sports leagues in the country.
• Hockey India League was founded in 2013
• The most recent champion of the Hockey India
League is Kalinga Lancers, who won the tournament
in 2017.
• Ranchi Rhinos, Delhi Waveriders, Ranchi Rays and
Punjab Warriors have also won the league. The next
season of Hockey India League is set to be revived in
2024.
• The league began in 2013 with five teams instead of six
due to a lack of interest in a sixth city: Delhi Waveriders
Mumbai Magicians, Punjab Warriors, Ranchi Rhinos, and
Uttar Pradesh Wizards.

• ESPN STAR Sports was named the league's official

broadcasting partner on a five-year deal before to the start
of the season.
• The first match was played on 14 January 2013, as Delhi
Waveriders defeated the Punjab Warriors 2–1 at the
Dhyan Chand National Stadium.
• Winners of HIL Seasons

• 2013 Ranchi Rhinos

• 2014 Delhi Waveriders
• 2015 Ranchi Rays
• 2016 Punjab Warriors
• 2017 Kalinga Lancers
 Professional leagues are boons for Sports
• Exposure to international standards: Leagues expose players to
better players and international standards of play
• Increased revenue: Leagues can organize larger tournaments that
attract more audiences and increase revenue
• Social value: Professional sports can inspire people and bring
communities together

• Increased opportunities: Leagues can create opportunities for

athletes
• Improved standard of play: Global professional sports can
contribute to raising the standard of some sports.
 WADA
• Sport is not a game you simply win or lose.
• Its ethos goes beyond winning.
• Win by cheating, and everybody loses.
• At WADA, we are dedicated to fair competition.
• We are proud to be the world’s unifying force for
doping-free sport.
• We exist…to guide…to enable…to inspire athletes
and sport to make the right choices.
• Because we are all at our best when we play fair and
square.
• Together, let’s raise the game, and Play True.
WADA was established on 10 November 1999 to
protect athletes, promote the values of clean sport, and
preserve the spirit of sport internationally. WADA was
set up as a foundation under the initiative of the IOC
with the support and participation of intergovernmental
organizations, governments, public authorities, and
other public and private bodies fighting doping in sport.
To this day, the Agency is composed and funded by the
sport movement and governments of the world.
WADA’s primary role is to develop, harmonize and
coordinate anti-doping rules and policies across all
sports and countries. Our key activities include
scientific and social science research; education;
intelligence & investigations; development of
anti-doping capacity; and monitoring of compliance
with the World Anti-Doping Program.
 Vision

A world where all athletes can participate in a

doping-free sporting environment

Mission

To Lead a Collaborative worldwide movement for

doping-free sport.
 Values
Integrity
• We protect the rights of all athletes in relation to
anti-doping, contributing to the integrity in sport.
• We observe the highest ethical standards and avoid
improper influences or conflicts of interest that would
undermine our independent and unbiased judgement.
• We develop policies, procedures and practices that
reflect justice, equity and integrity.
Openness
• We are impartial, objective, balanced and transparent.
• We collaborate with stakeholders and the industry to find
common ways to fight doping.
• We listen to athletes’ voices, as the stakeholders that are
most impacted by anti-doping policies and activities.
• We strive to be diverse and inclusive to ensure that
everyone has equal opportunities to be represented.
• We are self-reflective and ask for feedback.
• We are trustworthy and respectful of all our stakeholders.
Excellence

• We conduct our activities with the highest standards of

professionalism
• We develop innovative and practical solutions to enable
stakeholders to implement anti-doping programs.

• We apply and share best practice standards to all our

activities.

• We look for the most efficient methods to do our work.

 What WADA Do
• WADA’s primary role is to develop, harmonize and
coordinate anti-doping rules and policies across all sports
and countries.
• Our key activities include: ensuring and monitoring
effective implementation of the World Anti-Doping Code
and its related International Standards; scientific and social
science research; education; intelligence and investigations;
and building anti-doping capacity with anti-doping
organizations worldwide.
 NADA
National Anti Doping Agency, India is an autonomous body under
the Ministry of Youth Affairs & Sports, Government of India.
NADA India implements the Anti-Doping Program in India and
works towards promoting clean sport practices across the country.
The key areas of functioning include Sample Collection (SC),
Results Management (RM), Anti-Doping Education & Awareness,
Research and Intelligence & Investigations (I&I). NADA India
upholds the values of ethics & integrity in sports and is committed
to creating a dope-free sporting environment.
 Rights & Responsibilities
Fairness is crucial for anti-doping and this applies not just to the
process but also for athletes who are subjected to it.
RIGHTS
To be accompanied by a representative and/or interpreter of their
choice
To hydrate (unless the sample provided does not meet the
requirement for suitable specific gravity for analysis)
For a delay for valid reasons as defined
For additional information about the sample-collection process
Request modifications if they have a disability
Document any concerns they have with the process
• RESPONSIBILITIES

• Be aware of and comply with the Anti-Doping Policy (including the

provision of accurate Whereabouts information)

• Be available for and comply with sample collection procedures

• Remain insight of the official at all the times until the sample collection
procedures are complete
• Report to the dope control station as soon as possible

• Handle the equipment, self-administer the sample collection and split,

seal and secure the sample

• Complete all documentation and ensure it is accurate and signed

• Be aware of prohibited Substances
 What NADA Do

NADA India implements the anti-doping programme in

India, in line with the World Anti-doping Code 2021. It
works in close collaboration with the sport ecosystem to
create a dope-free sporting environment in the country.
• ATHLETE TESTING

Collecting samples for dope analysis.

• EDUCATION & AWARENESS

Educating athletes, ASP and other stakeholders on

anti-doping matters.

• RESULTS MANAGEMENT & ADJUDICATION

Managing results of anti-doping rule violations

committed by athletes, ASP and other person.
• INTELLIGENCE & INVESTIGATIONS

Gathering information and carrying out investigations

for any doping related misconduct.

• INTERNATIONAL COLLABORATIONS

Collaborating with international stakeholders to

augment clean sport practices.